Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Renew Glutathione Skin Whitening Soap 135gm

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Renew Glutathione Skin Whitening Soap 135gm

Soap is an effective solution for those seeking to improve the overall texture and tone of their skin. Incorporate this soap into your daily skincare routine for best results, using it twice daily to maximize its benefits.

15 AED

15% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Magic Whitening Gold Body Wash 1000ml

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Pure Egyptian Magic Whitening Gold Body Wash 1000ml

This extra brightening and firming body wash with tomato extract, glutathione+, ascorbic acid and collagen cleans and freshens up with with this fragrant body wash enriched with tomato extracts that fig the appearance of stress, fight dry skin and dull skin, it also reveals a brighter and healthier looking complexion and keeps skin young looking. Glutathione and tomato mixture with high lycopene to help youthful skin. Water is healthy. Tofu to help tighten skin firm and moisturized skin, moisturizes and reduces acne. Bright white Can be used both face and body. To use: Apply to cleansed face and body. Glutathione, collagen and Tomato Extract Soothes and softens the skin to 6 levels. See results in 7 days (tomato + collagen + glutathione +Pure Egyptian Bath with glutathione, collagen and tomato mixture, with high lycopene to help youthful skin. Water is healthy. Glutathione to help tighten skin firm and moisturized skin, moisturizes and reduces acne

85 AED

13% OFFFeatured

Creams, Shampoo, Skin Care

Vaseline Intensive Care Aloe Soothe Body Cream 400ml

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Vaseline Intensive Care Aloe Soothe Body Cream 400ml

Vaseline® Intensive Care Aloe Soothe Body Cream moisturizes dry skin
Formulated with 100% Pure Aloe Vera Extract, known to calm and soothe dry irritated skin.
With micro-droplets of Vaseline® Jelly to lock in moisture and restore damaged skin from deep within* leaving your skin deeply moisturized
Best For: Dry skin, Stressed skin, Sunburn dryness

35 AED

29% OFFFeatured

Gluta White Glutathione & Collagen Double Serum 60ml

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Gluta White Glutathione & Collagen Double Serum 60ml

Gluta White Glutathione Double Serum revitalizes. Repairs and brightens skin at night

Water-based formula composed of glutathione and vitamin C, E Helps reduce the appearance of scars and blemishes, for smoother-looking skin. Contains SPF 20 for added Sun protection.

25 AED

8% OFFFeatured

Medix5 5 Medix 5.5 Collagen + Peptides Age Control Moisturizer 444ml

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Medix5 5 Medix 5.5 Collagen + Peptides Age Control Moisturizer 444ml

Medix collagen + peptides promotes firm, smooth, healthy-looking skin by reducing roughness and supporting a strong skin barrier that holds in the moisture and keeps pollutants out. infused with Plant-derived collagen and peptides to plump up your complexion

120 AED

22% OFFFeatured

Skin Doctor Lip Balm Cream 50ml

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Skin Doctor Lip Balm Cream 50ml

Specially formulated for chapped and very dry lips with nourishing, emollient and soothing action.

It can be used alone as a lip moisturizer or use before applying color lipstick for smoother and more beautiful lips.

How to use:

Apply 2 – 3 times per day as necessary or before applying color lipstick. Discontinue use if irritation occurs.

35 AED

25% OFFFeatured

Kanza Beauty Soap with Herbal Extracts 80gm

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Kanza Beauty Soap with Herbal Extracts 80gm

Brightens skin, removes dark spots, freckles and melasma. Tones and helps purify and hydrate skin.
Removes excess oil from skin Cleans face before and after applying loads
HOW TO USE Lather soap on face and leave as a face mask for 1-2 minutes, rinse with warm water and for the best results of 2-3 times daily

15 AED

8% OFFFeatured

Trimay Hyaluron Amino Boost Foam Cleanser 120ml

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Trimay Hyaluron Amino Boost Foam Cleanser 120ml

A gentle daily cleanser designed to effectively cleanse the skin without stripping moisture. The Trimay Hyaluron Amino Boost Foam Cleanser features soft microbubbles that help remove dirt, makeup residue, and other impurities. Infused with hyaluronic acid and amino acids, it supports long-lasting hydration while helping to maintain the skin’s natural moisture barrier.

Key Features:

Soft, fine microbubbles for deep yet gentle cleansing
Contains hyaluronic acid and amino acids to hydrate and nourish
Helps maintain the skin’s natural moisture balance
Suitable for all skin types
Ideal for daily use

55 AED

13% OFFFeatured

Donkey Milk Foaming Face Wash Pink 150ml

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Donkey Milk Foaming Face Wash Pink 150ml

Revitalize your skin with the luxurious Donkey Milk Foaming Face Wash. Infused with the nourishing properties of donkey milk, this gentle foaming face wash is packed with essential vitamins, minerals, and natural enzymes. Together, these ingredients work to promote a youthful, radiant complexion while gently cleansing the skin.

Key Benefits:

Natural and Gentle: Suitable for all skin types, including sensitive skin, offering a gentle cleanse without irritation.

Nourishing and Hydrating: Enriched with vitamins and minerals to deeply moisturize and regenerate the skin for a soft, smooth texture.

Brightening: Helps even out skin tone, promoting a brighter and more radiant appearance.

Soothing and Calming: Reduces inflammation and soothes irritated or sensitive skin, providing a calming cleanse.

Deep Cleansing: Effectively removes dirt, oil, and impurities without stripping the skin’s natural moisture.

35 AED

13% OFFFeatured

Mekako Carrot 15Plus – Whitening Face Cream 120ml

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Highlights:

Mekako Carrot 15Plus – Whitening Face Cream 120ml

The synergic action of CARROT OIL and the SKIN WHITENING AGENT 15PLUS™ promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this cream ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratification to indulge yourself with twice daily, preferably in the morning and at night.

65 AED

PRODUCTS ON SALES

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5% OFFFeatured

Scrubs, Skin Care

Silky Cool Gold Foot & Body Scrub Gel 4 Litres

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Silky Cool Gold Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

14% OFFFeatured

Silky Cool Fruits Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

17% OFFFeatured

Goree Whitening Face Wash with Aloe Vera 70ml

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Goree Whitening Face Wash with Aloe Vera 70ml

Goree Whitening Face Wash with Bursting Beads is exfoliating facial cleanser which wash off all tiredness and pollution in deep down to the pore. The bursting beads property make the skin lighter and radiant glow.

25 AED

10% OFFFeatured

Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

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Fruit Of The Wokali Antioxidant Moisturizing Body Cream With Vitamin C 500ml

Fruit of the Wokali Hydration Body Lotion with 99% Vitamin C

Product type: Moisturizing and repairing body lotion / Antioxidant treatment

Main ingredient:

Vitamin C (99%): Powerful antioxidant that brightens and repairs the skin barrier.

Main benefits:

Hydration and Repair: Penetrates deeply to combat extreme dryness and eliminate the feeling of rough skin.
Post-Sun Care: Actively repairs damage caused by sun exposure, soothing the skin.
Antioxidant Shield: Protects skin cells against free radicals and premature aging.
Greater Elasticity: Stimulates natural firmness, leaving the skin more flexible, toned and rejuvenated.
Even Skin Tone: Helps restore natural radiance, revealing clearer, healthier skin.

45 AED

6% OFFFeatured

Creams, Moisturizers, Skin Care, Tubes

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

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Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

Gold Premium Brightening Cream with Niacinamide, Argan oil and Shea butter

This exceptional care with a melting texture is designed to nourish, unify, revitalize and restore the skin’s luminosity while improving its elasticity. For supple skin, with absolute comfort and unique radiance. Skin is radiant and gradually reveals sublime luminosity.

Day after day, this cream helps to:

– Protect the skin from external damage

– Unify and illuminate the complexion

– Fade facial imperfections by reducing shine and the appearance of pores

– Improve skin tone and elasticity

– Nourish, soften and smooth the skin

145 AED

24% OFFFeatured

TXTR by Cantu For Curls + Coils Defining Cream 473ml

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TXTR by Cantu For Curls + Coils Defining Cream, 473ml

TXTR by Cantu For Curls + Coils Defining Cream is a styling cream specifically designed for curly and coiled hair. This creamy formula defines and tames your curls, giving them long-lasting hold and bounce.

TXTR by Cantu’s Defining Cream contains nourishing ingredients like shea butter and jojoba oil to moisturize and add shine to your hair. It helps reduce frizz, detangle hair, and enhance the natural structure of curls, while protecting hair from heat and environmental stressors.

Apply a generous amount of Defining Cream to towel-dried hair and distribute evenly from roots to ends. Gently scrunch your curls to increase definition and let your hair air dry or use a diffuser for more volume. You can also use the Cream on dry hair to refresh your curls.

With the TXTR by Cantu For Curls + Coils Defining Cream you can perfectly define and style your curls and coils. Enjoy long-lasting, defined curls with natural shine and bounce.

42 AED

18% OFFFeatured

Conditioner, Hair Care

DAX Short and Neat 99gm

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DAX Short and Neat 99gm

DAX Short & Neat is the perfect light hair dress for the short, natural look. It’s enriched with a blend of oils to nourish your hair and add shine. Great for all hair types and short to medium length hair.

Light hold hair dress, with high shine

Contains special conditioning oils for hair and scalp

Best used on short to medium-length hair

45 AED

8% OFFFeatured

Dietary Supplement, General Supplements, Weight Loss Coffee, Wellness

Wink White Vitamin C Coenzyme Q10 Powder No Sugar Drink 15 Sachets 1000mg

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Wink White Vitamin C Coenzyme Q10 Powder No Sugar Drink 15 Sachets 1000mg

Wink White Vitamin-C Coenzyme Q10 Powder Drink is designed for convenience and consistency. With 15 sachets per pack, each serving provides 1000 mg Vitamin C, enhanced with Coenzyme Q10 and multivitamins.

Matched high-search keywords: vitamin C powder drink, Q10 vitamin supplement, sugar free vitamin sachets, daily vitamin drink on Noon.

Highlights

Vitamin C Powder Drink – Fresh citrus taste
15 Sachets Pack – Easy daily consumption
With Coenzyme Q10 – Added premium ingredient
No Sugar Formula – Clean and balanced
Daily Wellness Supplement – Simple drink format

55 AED

6% OFFFeatured

Shower Gel, Skin Care

Golden Glow Intensive Lightening Shower Gel 1000ml

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Highlights:

Golden Glow Intensive Lightening Shower Gel 1000ml

Golden Glow Lightening Shower Bath is a skin lightening and whitening product designed to provide a convenient and effective solution for achieving a brighter and more even skin tone.

Key Features
1. Lightening Formula: Helps to reduce melanin production and lighten the skin.
2. Whitening: Evens out skin tone and reduces the appearance of dark spots and hyperpigmentation.
3. Shower Bath: Convenient and easy to use in the shower.
4. Moisturizing: Helps to hydrate and nourish the skin.

170 AED

21% OFFFeatured

African Pride Olive Miracle Maximum Strength Magical Growth Sheen Spray 226gm

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African Pride Olive Miracle Heat Protectant & Shine Mist 118ml

African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humidity and frizz. Olive and Tea Tree Oils help to leave hair nourished with a healthy-looking shine. Perfect for straight styling with blow dryers, flat irons, curl wands and other silkening tools. Great as a finisher for weightless, frizz-free shine.

55 AED

GIFT SET

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8% OFFFeatured

Creams, Skin Care

ACM Rosakalm Anti-Redness Cream For Reactive & Sensitive Skin 40ml

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Highlights:

ACM Rosakalm Anti-Redness Cream For Reactive & Sensitive Skin 40ml

Reduce redness and improve skin microcirculation:
Contains Ruscus extract and an antioxidant plant complex to improve the overall condition of the skin.
Soothe and moisturize:
Reduces the sensation of heat and tightness, provides hydration and protection from external influences.
Treating redness and unifying the skin:
It works effectively to reduce redness and unify skin tone.
Improving the general condition of sensitive skin prone to rosacea:
Soothes, moisturizes and reduces redness of sensitive skin.
Achieving immediate and noticeable results:
It leads to the disappearance of redness, the restoration of comfort, less responsiveness to skin reactions, and complete hydration.

Active ingredients:

Contains natural extracts such as elderberry, green tea, sea buckthorn and olive tree.

How to use:

Apply to clean skin, and spread Rosakalm Anti-Redness Cream over the entire face 1-2 times a day.
It can be used alone or as part of a treatment for rosacea.
It is an excellent base for makeup.

110 AED

5% OFFFeatured

Shower Gel, Skin Care

Bismid Intensive Whitening Exfoliating Body Wash 1000ml

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Highlights:

Bismid Intensive Exfoliating Body Wash for Skin Care 1000ml

Intensive Exfoliating Body Wash for Skin Care deeply cleanses the skin by removing dead skin cells for a smoother and more refreshed feel. Its advanced formula helps improve the appearance of dull skin, promoting a healthy and even look.

Enriched with Vitamin C and nourishing ingredients, it gently exfoliates the skin, contributing to a more balanced tone. The moisturizing properties keep the skin soft and provide long-lasting comfort throughout the day, making it suitable for regular use.

95 AED

10% OFF

Conditioner, Hair Care

PrettyBe Hair Conditioner Natural Clay 1000ml

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Highlights:

PrettyBe Hair Conditioner Natural Clay 1000ml

45 AED

25% OFFFeatured

Yong Chin Papaya with Black Seed Herbal Soap 100gm

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Highlights:

Yong Chin Papaya with Black Seed Herbal Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains natural papaya, black seed, and herbal extracts that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

Top of Form

15 AED

13% OFFFeatured

AR Vitamin E Collagen Velvety Skin Smoothing Body Cream For All Skin 200gm

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Highlights:

AR Vitamin E Collagen Velvety Skin Smoothing Body Cream For All Skin 200gm

Nourishing & Hydrating – AR Vitamin E Collagen Body Lotion deeply moisturizes and smooths the skin, leaving it soft and radiant. Enriched with collagen and vitamin E, it helps improve skin elasticity and hydration.
Velvety Smooth Feel – This lightweight, non-greasy lotion absorbs quickly, providing long-lasting hydration while enhancing skin texture for a silky, youthful glow.
Suitable for All Skin Types – Formulated to nourish and protect, this 600ml body lotion is perfect for daily use, promoting healthy and supple skin for all skin types.

35 AED

14% OFFFeatured

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

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Highlights:

Profectiv Mega Growth Anti-Damage No-Lye Relaxer Super 1 Pack

Mega Growth Creme on Creme Relaxer System includes an ultimate protective blend of natural oils and conditioning proteins in every step, helping to defend against breakage, split-ens and dryness. The MegaGrowth System enhances elasticity & movement, increasing the strength of relaxed hair by up to 100%. You will notice the difference.

30 AED

22% OFFFeatured

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

Conditioner, Hair Care

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

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ORS Olive Oil Strengthen & Nourish Replenishing Conditioner Infused With Sweet Orange Oil 362ml

The ORS Replenishing Conditioner deeply penetrates to restore moisture and add shine to the hair scalp. Formulated with Olive Oil, Sweet Orange Oil and Marine Proteins, this conditioner fortifies and balances moisture and protein levels, resulting in stronger, healthier hair that is shiny and manageable. Suitable for all hair types. Perfect For

Anyone with chemically treated or natural, weakened hair that lacks hydration and shine Recommended Use

As a conditioner to balance hair’s pH levels while strengthening and moisturizing. As a treatment for hair needing strength, shine and manageability.

35 AED

10% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Intense Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-pc Set

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Highlights:

Makari Naturalle Intense Extreme ( Body Lotion, Serum, Tube Cream And Soap ) 4-pc Set

Get this Makari Naturalle Intense Extreme 4-pc Set and save 5%

Unveil your skin’s natural beauty with this brightening 3-pc botanics gift set formulated with skin-enriching Shea Butter and SPF15. For Dry to Normal Skin Types

Gently fades dark spots, age spots and melasma
Nourishes and moisturizes skin
Smooths fine lines, wrinkles & rough areas of skin
Evens skin tone and delivers a luminous complexion
Protects against sun damage and environmental aggressors

Set includes:

Toning Soap: Cleanse and exfoliate skin
Toning Cream: Moisturize and protect against sun damage
Body Lotion: Nourishes, evens tone and provides sunscreen
Toning Serum: Correct dark spots and even skin tone

990 AED

10% OFFFeatured

Face Wash, Scrubs, Skin Care

Yong Chin Purifying Collagen Foaming Face Wash 350ml

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Highlights:

Yong Chin Purifying Collagen Foaming Face Wash 350ml

Gently cleanses your face and removes dead skin cells without any irritation.

YC Purifying Collagen Foaming Face Wash is a smooth and delicate foam, which gently cleanses your face and removes dead skin cell without any irritation. It is able to trap impurities present on the surface of the skin for perfect cleansing.
With continuous using, it brings out your natural fairness, reveals glowing skin, nourishes and visibly brightens the skin.

How to use:

Gently apply YC Foaming Face Wash all over the wet face, rinse off with fresh water. Apply twice a day, every morning and night for best results.

45 AED

18% OFFFeatured