Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

New York Fair & Lovely Exfoliating Soap 100gm

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New York Fair & Lovely Exfoliating Soap 100gm

Experience smoother, softer skin with our New York Fair & Lovely Exfoliating Soap! This specially formulated soap gently cleanses your body and eliminates dead cells, thanks to its smooth foam and gentle exfoliating microbeads. As a result, your skin will feel regenerated and naturally radiant. To add to the indulgent experience, it is infused with a feminine and sweet fragrance.

Directions: simply cleanse your body with warm water and gently massage the soap into a lather. Rinse thoroughly and dry your skin. For best results, we recommend using this exfoliating soap 1-2 times a week. Please avoid the eye area during application.

To maintain an even skin tone, it is essential to apply Skin Protect SPF 50 sunscreen every morning. This will provide the necessary sun protection and help preserve the results of your skincare routine.

Key Ingredients: Coconut Oil, Glycerin, (Titanium Dioxide) Exfoliating grains.

35 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Rose Oud Amour 550ml

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Enchanteur Perfumed Shower Gel Rose Oud Amour 550ml

20 AED

14% OFFFeatured

Eveline Strawberry Regenerating Skin Hand Balm 50ml

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Eveline Strawberry Regenerating Skin Hand Balm 50ml

The Eveline Strawberry Regenerating Skin Hand Balm is a rich, nourishing hand cream designed to restore and regenerate dry, damaged hands.

Infused with strawberry extract and other natural ingredients, this balm provides deep hydration, protection, and a soothing effect, leaving your hands soft, smooth, and revitalized.

Hydrating Formula.
Rich in Antioxidants.
Softens and nourishes hands.
Sweet Strawberry Scent.
Non-Greasy, Fast-Absorbing.

30 AED

Enchanteur Perfumed Soap Romantic 125g (6 pcs)

Bar Soap, Shower Gel, Skin Care

Enchanteur Perfumed Soap Charming 125g (6 pcs)

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Enchanteur Perfumed Soap Charming 125g (6 pcs)

36 AED

20% OFFFeatured

Reborn Milk Clay Mask 500ml

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Reborn Milk Clay Mask 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Original Oil 200gm

American Dream Cocoa Butter Original Oil 200ml

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Highlights:

American Dream Cocoa Butter Original Oil 200ml

A light quick absorbing non greasy everyday all over body oil leaving skin hydrated, soft and with a gentle glow.

Restores balance to the skins barrier to lock in moisture

Apply daily after showering or bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

55 AED

25% OFFFeatured

Skin Doctor Rice Milk Whitening Soap 100gm

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Skin Doctor Vitamin C Brightening Soothing Gel 300ml

Ideal soothing gel for a radiant and bright skin.

Skin Doctor Vitamin C Brightening Soothing Gel is the ideal soothing gel for a radiant skin; reduces dark spots, tightens pores, brightens the skin and gently protects the skin from pollution.

How to use:

Scoop out an appropriate amount of the gel with your fingers. Steadily and smoothly massage over face and body with smooth circular motions, specially onto rough and dry areas. Use regularly for best results or as often as needed.

15 AED

Enchanteur Perfumed Soap Roman New 125gm

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6 AED

13% OFFFeatured

Majesty Musk Oil Hand And Body Lotion 355ml

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Highlights:

Majesty Musk Oil Hand And Body Lotion 355ml

Highlights Enhances the skin’s defences and preventing future damage Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine Enriched with fast penetrating nutrients that relaxes rough and dry skin

65 AED

13% OFFFeatured

Pr.Francoise Bedon Lightening Serum Supreme 50ml

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Pr.Francoise Bedon Lightening Serum Supreme 50ml

A highly effective skincare formula that reduces age spots, brightens, and softens the skin. Best used on hands, elbows, and knees.

130 AED

PRODUCTS ON SALES

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14% OFFFeatured

Hair Care, Hair Styling Products

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 340gm

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 340gm

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African Pride Moisture Miracle Aloe & Coconut Water Pre-Shampoo 510gm

This moisturizing and detangling blend uses the natural benefits of Aloe Vera and Coconut Water to condition, protect and remove tangles from natural coils and curls: leaving hair soft and easy to manage during cleansing and styling.

60 AED

6% OFFFeatured

CeraVe Moisturizing Cream Daily Face and Body 453gm

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CeraVe Moisturizing Cream Daily Face and Body 453gm

The delightfully invigorating Peach Blossom scent is light, fruity, and both gentle and reviving to help you feel and smell fresh all day long.
All day freshness, skin friendly scent
Gynecologist & Dermatologist tested, hypoallergenic, pH balanced, and formulated with vitamin E for delicate, smooth skin
No dyes, parabens or MIT preservatives
Available in 3 Scentsitive Scents: Peach Blossom, White Jasmine, and Spring Lilac

75 AED

25% OFFFeatured

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

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Highlights:

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

Looking for daily freshness and gentle cleansing for intimate areas?

Yes, Virgin Flower Soap with rose extract is specially formulated to keep sensitive areas clean, comfortable, and refreshed all day.

Want a natural formula with a soft floral scent?

Absolutely, enriched with rose essence for a light fragrance without irritation.

Need a product suitable for regular use?

Yes, its gentle formula is ideal for daily care and helps maintain skin’s natural balance.

Benefits and Features:

Gentle herbal formula for sensitive skin.

Refreshing rose scent.

Helps reduce unwanted odors.

Safe for daily and routine use.

Free from harsh chemicals.

Practical 100g size.

How to Use:

Wet the area with warm water.

Rub the soap between hands to create a soft lather.

Gently apply to intimate area.

Rinse thoroughly and pat dry with a soft towel.

Warnings:

For external use only.

Keep out of reach of children.

Discontinue use if irritation occurs.

Store in a cool, dry place away from sunlight.

15 AED

13% OFFFeatured

Disaar Carrot Whitening Body Lotion 480ml

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Disaar Carrot Whitening Body Lotion 480ml

Our Skin Whitening Body Lotion, a luxurious skincare essential meticulously crafted to enhance your beauty routine. Enriched with the natural goodness of carrot extract, this moisturizing elixir offers a myriad of benefits for your skin. Experience the indulgence of smooth, supple skin as our lotion deeply hydrates and nourishes, leaving you with a velvety softness that lasts all day. The soothing formula promotes relaxation, transforming your skincare regimen into a blissful self-care ritual. Not just a moisturizer, our lotion is designed to impart a radiant glow to your complexion. With regular use, it works to even out skin tone and lighten dark spots, revealing a luminous, more youthful-looking appearance. Our generously sized 480ml bottle ensures long-lasting usage, so you can enjoy the benefits of our Skin Whitening Body Lotion for an extended period.

35 AED

18% OFFFeatured

Virgin Hair Fertilizer 200gm

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Virgin Hair Fertilizer 200gm

Hair Virgin Fertilizer is a greasy ointment for your scalp that helps stimulate hair growth by opening up your follicles and getting your blood flow going. In the tube you will find a thick jelly that is reminiscent of vaseline. It has a really strong smell of peppermint oil, menthol and other herbs.

Virgin Hair Fertilizer really works wonders, transforming dry unhealthy hair to exciting hair, It aids hair growth, and repairs the scalp from dandruff to give it a beautiful, healthy shine.

Hair conditioning cream that can be applied into the scalp daily as it conditions Broken and Dry Hair.

45 AED

8% OFFFeaturedOut Of Stock

Creams, Skin Care

Rapid Clair Gel Cream Plus Ultra Whitening 30gm

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Rapid Clair Gel Cream Plus Ultra Whitening 30gm

Rapid Clair Gel Cream Plus Ultra Whitening 30 g: Hydroquinone free, The Rapid Clair Gel Cream PLUS Ultra Whitening represents the ideal complement of Raped Clair Body milk and soap.

Gel Cream Plus Ultra Whitening nourishess your skin and effectively fights against hyperpigmentation and other skin discoloration problems, such as dark spot and liver spot etc that are caused by exprosure to sunlight, free radicals, pills and pregnancy.

55 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Esapharma Lemonvate Cream Tube 30g

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Esapharma Lemonvate Cream Tube 30g

Unleash the power of radiance with Esapharma Lemonvate Brightening Cream. Formulated with care and precision, this 30g wonder is crafted to enhance your natural glow, promote even skin tone, and leave your complexion looking revitalized.

Key Features:

Lemon Extract Brilliance: Enriched with the brightening properties of lemon extract, Lemonvate works to rejuvenate your skin, reduce dark spots, and unveil a luminous complexion.

20 AED

10% OFFFeatured

Crave Ultra Whitening Lotion 500ml

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Crave Ultra Whitening Lotion 500ml

A Powerful Skincare Solution Designed To Lighten And Brighten Your Complexion. This Advanced Formula Targets Dark Spots, Uneven Skin Tone, And Discoloration, Providing You With A Luminous And Youthful Glow. Crave Full Body Ultra Whitening Lotion Deeply Hydrates And Revitalizes Your Skin, Leaving It Soft, Smooth, And Visibly Brighter. Its Lightweight And Non-greasy Texture Ensures Quick Absorption, Making It Perfect For Daily Use On All Skin Types.

45 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

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Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

Lady Diana’s baby lotion is designed to be quickly absorbed by the skin, leaving no greasy or sticky residue behind. This makes it comfortable for the baby to use. It usually has a light and pleasant fragrance that leaves the baby smelling fresh without overwhelming their senses.

25 AED

10% OFFFeatured

Conditioner, Hair Care

Skinamm Protein Brazilian Treatment Conditioner With Argan Oil And Collagen And Keratin 800ml

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Highlights:

Skinamm Protein Brazilian Treatment Conditioner With Argan Oil And Collagen And Keratin 800ml

This Conditoner contains keratin, vitamin b5 and other nutritional formula which can clean your hair, give deep moisturizing to hair follicles and hair roots and increase the softness at the same time.

Highlights

It contains argan oil, which moisturizes and nourishes the hair
It contains collagen, which repairs hair and combats hair breakage
It contains keratin, which Straghtening hair
It contains jojoba oil, which works to prevent the growth of bacteria in the hair follicles

45 AED

GIFT SET

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22% OFFFeatured

Edge Control, Hair Care

ORS Olive Oil Girls Fly-Away Taming Edge Gel 142gm

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ORS Olive Oil Girls Fly-Away Taming Edge Gel 142gm

The ORS Olive Oil Girls Fly-Away Taming Edge Gel 141g infused with Olive oil and vitamin E, gives excellent hold to fly-aways around the hairline and nape with a soft, yet firm hold. It is paraben free. This formula moisturizes hair strands, and gives added protection from daily styling damage while imparting a healthy-looking Add Shine. Holds fly-away hair in place without stiffness Moisturizes and protects Imparts Add Shine Non-greasy Soft, but firm hold Protects hair from styling abuse Perfect For

Eliminating fly-away hairs and smoothing the hairline. Recommended Use

As smooth edges are desired. As a tamer for fly-aways and/or unruly ends.

35 AED

33% OFF

Creams, Skin Care, Tubes

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

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Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

6% OFFFeatured

Neoprosone Intense Vitamin C Brightening Serum 30ml

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Neoprosone Intense Vitamin C Brightening Serum 30ml

Experience the transformative effects of our Neoprosone Intense Vitamin C Brightening Serum. A powerful and fast-absorbing serum designed to target and reduce visible signs of skin discoloration, promoting an even skin tone and restoring a healthy complexion.

Directions: After cleansing and drying your skin, apply a small amount of serum to the areas of concern. Gently massage the serum into the skin until fully absorbed. It is recommended to use the serum in the evening for optimal results. Allow the serum to dry before applying any additional skincare products or makeup.

For maintaining an even skin tone and protecting against further discoloration, we recommend using our Skin Protect SPF 50 Sunscreen every morning. This will help shield your skin from harmful UV rays and prevent the formation of new dark spots or pigmentation issues.

85 AED

31% OFFFeatured

Peau De Lune Brightening Exfoliating Lotion

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Highlights:

Peau De Lune Brightening Exfoliating Lotion

The lightening moon skin lotion tightens pores, purifying the skin which becomes smooth and clear. It removes black spots and tones the spots and brings freshness.

45 AED

25% OFFFeatured

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

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Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gm

Goree Avocado & Aloe Vera Whitening Soap SPF30 With Lycopene 85gmTransform your bathing experience with Goree Whitening Soap With Lycopene. This soap is specially crafted to whiten and nourish your skin while you sleep, providing a range of benefits for a healthier complexion. Enriched with Vitamin B3, it boosts cellular energy to enhance the skin’s renewal process, promoting the regeneration of skin cells. Whether you have normal, sensitive, or pigmented problem skin, Goree Whitening Soap offers a pinkish look and rejuvenates your skin with each use.

15 AED

11% OFFFeatured

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

Eye & Lip Care, Skin Care

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

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Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

You can apply it on anywhere of your face. It is an all-around cream you can buy now at a preferable price.

The effect is magical!

40 AED

20% OFFFeatured

Neoskin Essence-B Skin Lightening Soap 150gm

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Highlights:

Neoskin Essence-B Skin Lightening Soap 150gm

Neoskin essence B brightening and smoothening soap enriched with vitamin E and shea butter, enhances skin softness, and works on your skin complexion with its unique bright up formula. Experience fresh and effective way to cleanse and brighten your skin with Neoskin Essence B. Use regularly to achieve lighter, and smooth complexion.

20 AED

11% OFFFeatured

Anua BHA 2% Gentle Exfoliating Toner 150ml

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Highlights:

Anua BHA 2% Gentle Exfoliating Toner 150ml

A mildly exfoliating toner enriched with 2% BHA and 6 types of Ceramides to gently remove dirt, excess oil and dead skin cells, while protecting damaged skin barrier.

Infused with Hyaluronic Acid and Panthenol to keep skin moist and hydrated.

Further contains Tea Tree Leaf Extract to calm redness and soothe irritated skin.

Helps with the clogged and enlarged pore problem and skin dullness.

No fragrance added and skin irritation tested, suitable for sensitive skin.

85 AED

2% OFFFeatured

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

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Highlights:

Pr. Francoise Bedon DRM4 Miracle Shea Butter Lightening Milk 500ml

DRM4 Miracle Nourishing Moisturizing Lightening Milk Helps nourish and protect dry skin. Exceptionally rich in shea butter and glycerin, moisturizes and protects the skin against external aggressions. Your complexion is radiant and healthy. It effectively fiths against premature aging and wrinkle formation. It brightens and evens your skin complexion and restores its original luster.

295 AED

15% OFFFeatured

Creams, Skin Care, Tubes

Turmeric Glow Brightening Beauty Cream 50gm

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Highlights:

Turmeric Glow Brightening Beauty Cream 50gm

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Brightening Beauty Cream combines Niacinamide, Tranexamic Acid, and Turmeric Root Extract in a rich, hydrating formula designed for sensitive, delicate, or easily irritated skin. Gentle Glycolic Acid supports a smoother texture while the cream works to visibly brighten and even out tone.

Enriched with Mulberry Root and Licorice Root, it deeply moisturizes while brightening, leaving skin calm and comfortable. With continued use, skin appears brighter, clearer, and more even-toned, with a soft, healthy-looking finish.

85 AED