Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

Lotion, Skin Care

Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

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Jergens Ultra Healing Extra Dry Skin Moisturizer 200ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

20 AED

25% OFFFeatured

Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

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Double Dose Ultra Whitening Molato Lotion 5 Days Action 500ml

45 AED

8% OFFFeatured

Reborn Body Lotion Cocoa Butter 900ml

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Reborn Body Lotion Cocoa Butter 900ml

Packed with fresh ingredients to soften every bit of your body Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Layla Whitening Beauty Cream 30gm

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Layla Whitening Beauty Cream 30gm

Layla Whitening Cream is an export quality product. The use of which is ideal for fair and bright skin. It removes acne, pimples and blackheads.

25 AED

13% OFFFeatured

La Bamakoise Tamarin Lightening Cream 300gm

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La Bamakoise Tamarin Extra Tonic Body Lotion 500ml

La Bamakoise Tamarin Lotion a skincare product that is often marketed as a cream for moisturizing and lightening the skin.

La Bamakoise is a brand known for offering skincare products that are primarily used for skin lightening or brightening. The cream is typically promoted as a product that helps improve the appearance of uneven skin tone, dark spots, and hyperpigmentation. It may claim to provide a lighter and more radiant complexion.

It’s important to approach the use of lightening creams with caution and carefully consider the ingredients involved. Some skin-lightening creams may contain ingredients like hydroquinone or other bleaching agents, which can carry potential risks or side effects.

35 AED

12% OFFFeatured

Cetaphil Moisturizing Lotion 200ml

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Cetaphil Moisturizing Lotion 200ml

75 AED

6% OFFFeatured

Creams, Fragrances, Roll On, Skin Care

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

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Highlights:

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

20% OFFFeatured

Face Wash, Gift Sets, Skin Care

Lady Diana Herbal Extracts & Aloe Vera Face Wash 170ml 12Pieces

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Lady Diana Herbal Extracts & Aloe Vera Face Wash 170ml 12Pieces

Lady Diana Purifying Face-Wash is a soap free herbal formulation which contains natural Aleo Vera extracts and essential vitamins for deep cleansing, resulting in a radiant and clear skin. Daily use of this premium Aleo Vera face wash removes excess oil and impurities from the facial skin, at the same time preventing acne and pimple while keeping the skin hydrate for long.

240 AED

3% OFFFeatured

Shower Gel, Skin Care

Pro Lab Skin Tone Corrector Alpha Arbutin + L-Glutathione Body Wash 1000ml

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Pro Lab Skin Tone Corrector Alpha Arbutin + L-Glutathione Body Wash 1000ml

Pro Lab Alpha Arbutin + Niacinamide Brightening Lotion is a targeted skincare formula designed to help fade dark spots, even out skin tone, and restore a healthy, radiant glow while keeping the skin well-hydrated and smooth.

KEY BENEFITS

• Helps fade dark spots and discoloration
• Promotes brighter, more even-looking skin
• Strengthens the skin barrier and improves hydration
• Smooths texture and supports healthy glow
• Suitable for daily full-body use

195 AED

10% OFFFeatured

Shower Gel, Skin Care

Melano Red Carrot Shower Gel Scrub 1000ml

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Melano Red Carrot Shower Gel Scrub 1000ml

Melanotone Red Carrot Shower Gel Scrub is an exfoliating shower gel infused with natural red carrot extract, designed to reveal soft, smooth, and radiant skin. Its antioxidant-enriched formula helps eliminate impurities while stimulating cell renewal. Thanks to its exfoliating micro-grains, it deeply cleanses without irritating the skin. Used regularly, it evens out skin tone and restores vitality. Ideal for all skin types, this product leaves skin feeling refreshed and visibly brighter. A true beauty ritual for silky-smooth, radiant skin every day.

45 AED

PRODUCTS ON SALES

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10% OFFFeatured

Lotion, Skin Care

Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

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Noor Gold Papaya Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is designed to help improve the appearance of acne scars, dark spots, and uneven skin tone. Enriched with cocoa butter, it supports skin hydration while helping to smooth the look of wrinkles and stretch marks. The formula also helps protect against damage from harmful UV rays, leaving skin soft and refreshed.

Benefits

Suitable for daily body moisturizing
Helps keep skin soft and refreshed
Supports a smoother, more supple skin feel
Suitable for all skin types

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

8% OFFFeatured

New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel 1000ml

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New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel 1000ml

Experience the rejuvenating power of our new New York Fair & Lovely Lightening Pomegranate Shea Butter Shower Gel, designed to elevate your skin’s glow and leave it feeling refreshed. This energizing shower gel cleanses the skin while providing instant nourishment and promoting a brighter, softer, and more radiant complexion.

Directions: Simply apply the shower gel to wet skin, lather, and gently massage in circular motions. Rinse thoroughly with water. For best results, follow up with a minimum SPF 30 sunscreen every morning to protect your skin and maintain an even skin tone throughout the day, regardless of the weather conditions.

Key Ingredients: Pomegranate Extract, Shea Butter, Alpha Arbutin.

110 AED

8% OFFFeatured

Oserth Smooth Masque 300ml

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Oserth Smooth Masque 300ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

120 AED

20% OFFFeatured

Neoskin Essence-B Skin Lightening Soap 150gm

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Neoskin Essence-B Skin Lightening Soap 150gm

Neoskin essence B brightening and smoothening soap enriched with vitamin E and shea butter, enhances skin softness, and works on your skin complexion with its unique bright up formula. Experience fresh and effective way to cleanse and brighten your skin with Neoskin Essence B. Use regularly to achieve lighter, and smooth complexion.

20 AED

10% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Protein Hair Treatment Cream 1500ml

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Skin Doctor Protein Hair Treatment Cream 1500ml

Hair strengthening, improves resilience and gives softness.

Skin Doctor Protein Hair Treatment Cream strengthens and conditions while helping to repair and protect hair from future damage. It penetrates and reinforces the hair shaft to restore maximum strength, shine, vitality and softness.

How to use:

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

45 AED

14% OFFFeatured

Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

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Dr. Rashel Vitamin C Intimate Lightening Cream 80gm

Provides instant whitening that lasts 24 hours and is used for armpits, bikini areas, etc. Gentle on the skin and rich in plant ingredients that give the skin gentle care Provides the skin with essential hydration, making it soft and hydrated Lightens the skin with anti-aging properties Specialized in skin care for natural beauty, gently nourishes the skin and gives it a matte glow

30 AED

10% OFFFeatured

Clere Argan Butter Body Cream Pure Glycerine Enriched 500ml

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Highlights:

Clere Argan Butter Body Cream Pure Glycerine Enriched 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, as well as argan butter.

Clear cream helps keep the skin radiant, hydrated, and fresher.

Suitable for normal to dry skin.

45 AED

25% OFFFeatured

Active White Clarifying Body Soap with Honey 150gm

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Active White Clarifying Body Soap with Honey 150gm

Active White honey soap deeply cleans and helps to gently clear the skin. Once rinsed, your skin is ready to receive your other Active-White treatments.

Product benefits

Cleans skin thoroughly
Delicately clarifies the skin
Harmonizes the complexion

How to use

Moisten the skin and soap, lather, wash and rinse thoroughly. For optimal and prolonged action, apply clarifying milk or Active-White clarifying cream.

15 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Aqua Rosa Body Splash 250ml

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Melano Aqua Rosa Body Splash 250ml

A refreshing body splash with a rosy, fruity floral scent. Soft, sweet, and feminine — it keeps you feeling fresh and beautifully fragrant all day.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

14% OFFFeatured

Next Glow Glutathione Beauty Serum

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Next Glow Glutathione Beauty Serum

30 AED

GIFT SET

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15% OFFFeatured

Serums, Skin Care

Medix 5.5 pH-Balancing Hyaluronic Acid Face Serum Collagen & Cica (Tiger Grass) Anti Aging Serum 52ml

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Medix 5.5 pH-Balancing Hyaluronic Acid Face Serum Collagen & Cica (Tiger Grass) Anti Aging Serum 52ml

Medix 5.5 plumping face serum with Collagen helps clarify skin and supports a healthy looking complexion. Hyaluronic Acid provides a dose of hydration to your skin, while collagen helps plump your skin for a more radiant and youthful complexion. improve the look of hyperpigmentation and sun damaged skin with this lifting serum. Use this plumping face serum with your favorite moisturizer, like our Medix 5.5 Retinol Cream or Medix 5.5 Collagen Cream!

85 AED

44% OFFFeatured

Skin Care, Spot Corrector

Maricha Iso White Dark Spot Remover 120g

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Maricha Iso White Dark Spot Remover 120g

Nourishing brightening moisturizer for dry and damaged skin. Enjoy the feeling of comfort. Maricha Nourishing Body Lotion works in harmony with the skin. It intensely moisturizes and immediately relieves the driest skin. Iso White active evenly brightens your skin. Used daily, this milk fights durably against dryness by reinforcing the natural capacity of the skin to produce its own lipids, thus promoting the circulation of water in the cells of the skin. Thus the skin regains comfort, suppleness and softness.

Maricha moisturizing and whitening skin care Whitney and hydrates your skin in one step. Its formula includes the Iso White active to lighten your skin tone in a uniform way. Maricha deeply moisturizes your skin and makes it comfortable. Your skin is softened and radiant.

25 AED

31% OFFFeatured

LightenUp Plus Exfoliating Soap 200gm

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LightenUp Plus Exfoliating Soap 200gm

Introducing LightenUp Plus Exfoliating Soap, your instant solution for brightening dull skin and achieving a healthy, glowing complexion. This soap is infused with the brightening properties of Apricots, which instantly promote the appearance of brighter and more youthful-looking skin. Its exfoliating action allows for quicker penetration of active ingredients, enhancing the effectiveness of the product.

Directions: Dampen your skin and gently massage the soap for 1 minute, then rinse thoroughly and allow your skin to dry. This exfoliating soap can be used 1-2 times a week, ensuring you allow 3-4 days between each exfoliating treatment.

For sensitive skin, it is recommended to use once a week only. After exfoliating, follow up with a minimum SPF 50 sunscreen for daily protection. Remember to limit sun exposure for optimal results.

Key Ingredients: Papaya Extract, Shea Butter, Palm Kennel, Apricot Seeds, Vitamin E

45 AED

18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Jamaican Black Castor Oil Conditioner

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Highlights:

Ab Naturals Jamaican Black Castor Oil Conditioner

Revitalize your hair with Ab Naturals Jamaican Black Castor Oil Conditioner. This growth-stimulating conditioner is free of silicones and is specially formulated to nourish and strengthen your hair from root to tip.

Experience the benefits of Jamaican Black Castor Oil with Ab Naturals Jamaican Black Castor Oil Conditioner. Say goodbye to damaged and weak hair, and hello to healthy, revitalized locks.

45 AED

18% OFFFeatured

La Dakaroise Orange Lightening Cream 300gm

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Highlights:

La Dakaroise Orange Lightening Cream 300gm

La Dakaroise cream with Natural Orange Extract to whitening and more looking lighter complexion. This cream removes any skin pigmentation , dark sport, …

45 AED

14% OFFFeatured

Golden Pearl White Beauty Face Wash 100ml

Face Wash, Skin Care, Sunscreen

Golden Pearl White Beauty Face Wash 150ml

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Highlights:

Golden Pearl White Beauty Face Wash 150ml

Golden Pearl White Beauty Face Wash has a unique pro-exfoliating formula with Glutathione, Niacinamide and Silica Beads that help remove dead skin cells, leaving it luminous and bright. It not only soothes out irregularities, but also gives you a visible youthful look.Whitening face wash.

Ingredients:

Aqua, Stearic Acid, Glycerin, Coconut Fatty Acid, Potassium Hydroxide, Sodium Laureth Sulfate, Propylene glycol, Cocamide DEA, Sodium Laureth Sulfate (and) Glycol Distearate (and) Cocamide MEA (and) Laureth-10, Polyquaternium-7, Red exfoliating beads, Fragrance, Boric Acid, Salicylic Acid, Phenoxyethanol (and) Methylparaben (and) Ethylparaben (and) Propylparaben (and) Butylparaben (and) Isobutylparaben, Cetyl Alcohol, Titanium dioxide, Niacinamide, Glutathione.

How to Use:

Squeeze a dime-size amount of White Beauty Face Wash into your palm and add a few drops of water to make lather. Apply it to the face and gently massage in a circular motion around the nose, chin, and forehead. Rinse with warm water and pat dry. Use twice a day.

30 AED

25% OFFFeatured

Melano Skin Whitening and Even Skin Tone Serum 50ml

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Highlights:

Melano Skin Whitening and Even Skin Tone Serum 50ml

It lightens and unifies skin tone and removes blemishes and pigmentation

Suitable for sensitive, oily and normal skin

Skin-brightening vitamin C derivative penetrates the skin to go deep into the cells, controlling melanin production and preventing age spots and freckles.

30 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray, Kids & Baby Care

Aussie Instant Volume Hair Mousse 170gm

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Highlights:

Aussie Instant Volume Hair Mousse 170gm

Give your hair an instant boost of volume with Aussie Instant Volume Mousse. This weightless mousse volumizes, builds body, and creates bounce with a hold that stays strong for 24 glorious hours. Try this volumizing mousse formulated to give flat hair a lift. You’ll also love the peachy coconut scent for its beachy summer vibes. Plus, it’s certified PETA Cruelty-Free-who doesn’t love that?Rake this product through damp, detangled hair using your fingers or a wide-tooth comb, starting at the roots. Style as desired and allow to air dry.

65 AED

18% OFFFeatured

Eve Moisturizing Body Lotion Cocoa Butter 500 ml

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Highlights:

Eve Moisturizing Body Lotion Cocoa Butter 500 ml

This body lotion uses pure Cocoa Butter and Vitamin E to deeply moisturize and soften skin. The combination of Cocoa Butter and Vitamin E allows for dual action of long-lasting moisture and protection, leaving skin replenished and healthy. This lotion is fast-absorbing, and softens skin without leaving residue.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Magic Beauty Cream

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Highlights:

Nisa Magic Beauty Cream

innovative skincare solution meticulously crafted to bring together the nourishing richness of avocado and the soothing properties of milk extracts.

Key Features:

**Avocado Nourishment:** Indulge your skin in the nourishing goodness of avocados. Our Beauty Cream is infused with avocado extracts, known for their rich vitamins, minerals, and fatty acids. Experience deep nourishment that revitalizes and enhances your skin’s natural radiance.

**Milk Extracts Soothing Sensation:** Immerse your skin in the soothing sensation of milk extracts. Our cream contains the gentle properties of milk extracts, providing your skin with a calm and comforting touch. Revel in the pampering experience as your skin receives the benefits of these natural soothers.

**Faster Whitening Action:** Unveil a brighter complexion with our Beauty Cream’s faster whitening action. The unique combination of avocado and milk extracts works synergistically to lighten dark spots, reduce uneven skin tone, and promote a more luminous appearance, delivering visible results in less time.

**Toning Efficacy:** Experience toned and firm skin with our advanced formula. Avocado and milk extracts contribute to the toning efficacy of the cream, promoting skin elasticity and a more refined texture. Enjoy the sensation of firm and toned skin as you incorporate this cream into your skincare routine.

25 AED