Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Cleansers, Skin Care

Biocarrot Lightening Shower Gel 500ml

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Biocarrot Lightening Shower Gel 500ml

Biocarrot Clarifying Shower Gel contains active ingredients that help to gradually clarify the complexion gently. It deeply cleanses and harmonises the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Cleanses the skin
Evens out the complexion.
Softens the skin and gives it radiance.

How to use

To be used for daily washing.

other capacities

30 AED

Moisturizers, Skin Care

Dr.Meinaier Sweet Orange Soothing Gel 300g

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Dr.Meinaier Sweet Orange Soothing Gel 300g

This soothes your skin and gives a deep moisturization to your skin.

Fermented contents maximize the effect of activating components like aloesin. So, it helps your skin to be clear & healthy.

Moist feeling without stickiness. It is absorbed fast & freshly without stickiness. Plus, it soothes the stimulated skin by hot sunlight & makes your skin moist & sleek. Free system for skin health.

Uses to remove acne on forehead, nose, chin, blackheads mask allows deep cleansing.

Leaving you a fresh, clog-free skin with an ultra-soft touch.

Easy to apply, with marked effect on clearing pores and impurities on skin surface.

35 AED

25% OFFFeatured

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

25% OFFFeatured

Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

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Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

Renew Gluta Mansi Soap is effective skin whitener. It contains super active ingredients, plus Vitamin C to achieve fair, smooth, healthy even toned skin. Excellent for all skin types

15 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr. Vite Vitamin C 3 Plus+ Korean Glass Skin 10% Extra Whitening Cream

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Dr. Vite Vitamin C 3 Plus+ Korean Glass Skin 10% Extra Whitening Cream

Achieve a flawless, radiant glow with Dr. Vite Vitamin C Korean Glass Skin Whitening Cream. This advanced formula combines the brightening power of Vitamin C with deep-nourishing ingredients to even out skin tone and deliver a 10% extra whitening effect for a smooth, luminous finish.

Unlock your skin’s true radiance with Dr. Vite Vitamin C 3 Plus+. This premium whitening cream is inspired by Korean skincare standards to help you achieve the coveted “Glass Skin” look. Its potent blend of active ingredients works to reduce dark spots and hyperpigmentation while providing a boost of intense hydration.

Key Benefits:
Korean Glass Skin Effect: Promotes a smooth, translucent, and reflective skin texture.

10% Extra Whitening: Enhanced formula for faster and more visible brightening results.

Vitamin C 3 Plus+: Infused with a powerful Vitamin C complex to fight dullness and environmental damage.

Non-Greasy & Fast Absorbing: Designed with a lightweight texture that sinks into the skin without leaving a sticky residue.

Product Features:
Ingredients: Contains Vitamin C (L-Ascorbic Acid), Niacinamide, Hyaluronic Acid, and Natural Citrus extracts.

Skin Type: Suitable for various skin types looking for a radiant, even complexion.

Daily Use: Ideal for both morning and evening application to maintain a fresh, healthy glow.

25 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

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Malika Pro Collagen 3-in-1 Moisturizer Skin Care Whitening Brightening Glow Dark Spot Set 3Pcs

The Malika 3-in-1 Pro Collagen Serum, Cream & Capsule is the ultimate brightening skin care kit for women battling dark spots, dull skin, pigmentation, and uneven skin tone. This powerful combo collection pairs a Collagen Rejuvenating Cream, Vitamin E Capsule, and Glutathione Whitening Serum — your complete skin care essentials kit for glass skin glow and clear skin with consistent use.

Retinol minimizes fine lines, boosts collagen, and drives deep skin renewal and skin repair — ideal for dry skin and dehydrated skin. Glutathione in the serum fades pigment, targets dark spot care, and reduces acne marks for visible whitening and radiance. Hyaluronic Acid, Glycerin, and Shea Butter provide intense moisturizing hydrating nourishment while supporting acne control, blemish care, and long-term even tone.

All three women skin care formulas are lightweight and fast-absorbing — perfect for daily use on all skin types including sensitive skin. The Collagen Cream works as a rich overnight moisturizer for face care and smooth skin, while the Vitamin E Capsule acts as a concentrated glow booster for skin repair. This skin essentials bundle is perfect for anyone building a korean skin care routine for true korean glass skin and korean glass skin set results.

AM: Apply Glutathione Serum as your brightening glow booster step, mix Vitamin E Capsule into Collagen Cream as your moisturizer for even tone and smooth skin, then finish with sunscreen for sun protection against tanning and sun tan. PM: Apply the full trio for overnight skin repair, skin renewal, and whitening recovery targeting dark spots. This 3-step skin care routine is your complete korean skin care set — delivering glass skin glow and korean skin radiance every day.

30 AED

17% OFFFeatured

Tenovate Gel Lemon M.C.A Fast Action Gel 30gm

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Tenovate Gel Lemon M.C.A Fast Action Gel 30gm

Tenovate cream belongs to a class of medications called steroids. It is used to treat various skin conditions such as dermatitis, eczema, and allergies. It works by reducing swelling, redness, and itching of the skin and preventing further irritation.

Tenovate cream is for external use only and should be used according to the following instructions.

You should usually wash and dry the affected area before applying a thin layer of the medication. Avoid contact with your eyes, nose, or mouth. Rinse with plenty of water if you accidentally get it in these areas. Avoid covering the treated area with airtight dressings such as bandages unless instructed by a doctor.

25 AED

3% OFFFeatured

Creams, Face Wash, Gift Sets, Mask, Skin Care

BNB Bright Up Vitamin C Kit

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Highlights:

BNB Bright Up Vitamin C Kit

Your ultimate, glow-boosting 3-step routine for brighter, more radiant skin. The Vitamin C Bright Up Kit combines a Vitamin C face wash, collagen polisher, and glow-boosting face mask to cleanse, polish, and brighten your skin, giving you a refreshed and luminous complexion. This powerful trio works together to target dullness, uneven skin tone, and enhance skin smoothness for a radiant glow.

The Vitamin C Bright Up Kit is a 3-step skincare routine designed to cleanse, polish, and brighten your skin for a refreshed, radiant glow. Featuring a Vitamin C face wash, collagen polisher, and glow-boosting face mask, this kit targets dullness and uneven tone while enhancing skin smoothness and luminosity.

Best For: All skin types
The Value: A complete 3-step routine for cleansing, polishing, and brightening your skin
Includes: 1x Vitamin C Face Wash, 1x Collagen Polisher, 1x Vitamin C Glow Mask
The Feel: Refreshing, smoothing, and radiance-boosting

A simple yet effective routine that gives you an instant glow and revitalized skin with the combined benefits of Vitamin C.

145 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Face Lift Whitening Beauty Cream

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Face Lift Whitening Beauty Cream

Face lift whitening beauty cream is designed to firm and brighten skin, leaving skin smooth. What’s more, cream is used for daily skin caring, can improve the …

25 AED

11% OFFFeatured

Roda Roji Calamine Ac Control Tea Tree Toner 200ml

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Roda Roji Calamine Ac Control Tea Tree Toner 200ml

An effective solution to keep your skin healthy and beautiful. Whether you have oily, acne-prone skin or simply want to optimize your skincare routine, this toner is the perfect choice for you.
Key features:

Acne Control and Inflammation Reduction: Effective formula contains Calamine and Salicylic Acid to reduce inflammation, soothe skin and fight acne, giving you clearer, cleaner skin.
Antibacterial and Antioxidant Properties: Infused with tea tree leaf oil and water, the toner provides antibacterial and antioxidant protection, gently cleansing the skin and giving it a revitalized look.
Moisturizing and Balancing: Glycerin and other hydrating ingredients maintain optimal skin moisture levels

85 AED

PRODUCTS ON SALES

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8% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Liquid Coconut Oil Pure Fractionated 118ml

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Now Foods Solutions Liquid Coconut Oil Pure Fractionated 118ml

Condition: Dry skin or hair in need of comprehensive moisturization and nourishment.

Solution: NOW® Solutions Liquid Coconut Oil is a versatile cosmetic oil that’s pleasingly light and easily absorbed for comprehensive moisturization without clogged pores. Our fractionated liquid coconut oil is colorless and odorless with a smooth, non-greasy texture that’s ideal for a variety of personal care uses. Use it for dry skin, as a carrier oil for essential oils, for massage therapy, or as a base for handmade skin care products. Liquid coconut oil can also help to soften dry, damaged hair as well as add a healthy shine.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

55 AED

20% OFFFeatured

Reborn Strawberry Whitening Facial Scrub 500ml

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Highlights:

Reborn Strawberry Whitening Facial Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

7% OFFFeatured

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

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Highlights:

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

Smooth, exfoliate, and revive dehydrated skin

Charcoal eliminates toxins from the skin

Tea Tree disinfects skin surface

Arnica accelerates skin’s healing process

Vegan and cruelty-free

65 AED

27% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 340gm

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Shea Moisture Coconut & Hibiscus Curl Enhancing Smoothie 340gm

This Curl Enhancing Smoothie is boosted with a deeply hydrating blend of Neem Oil, Coconut Oil, and Silk Protein: a winning trifecta to condition dry, lifeless hair while creating shine, reducing frizz, and smoothing out unruly ends.

Specially designed for wavy, and curly hair, its rich formula gives you lustrous, bouncy, well-defined curls and coils without that heavy feeling.

40 AED

7% OFFFeatured

Lait Snapchat Black Diamond Injection Whitening Corrector Soap 200gm

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Lait Snapchat Black Diamond Injection Whitening Corrector Soap 200gm

Snapchat Black Diamond Glutathion Injection extrawhite soap is a new formula designed by the Luxe Cosmétique laboratory to provide quality skin care. It contains Glutax 2000000GX solutions, philipino powder and Egyptian powder, which rid the skin of allimpurities while rejuvenating and brightening it. It is rich in essential oils which moisturize and Vitamins C and E which nourish the skin by treating pigmentations. The result is very satisfying, a radiant complexion.

65 AED

3% OFFFeatured

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

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Highlights:

LightenUp Girl Intense Perfection Lightening Face Cream 100ml

Experience the light and creamy texture of LightenUp Girl Intense Perfection Lightening Face Cream. This unique formula not only hydrates your skin but also helps fade the appearance of dark brown spots, improving clarity and promoting a luminous complexion. Infused with the benefits of Vitamin A, it restores soft, smooth, and even-toned skin.

Directions: Apply a thin layer of LightenUp Girl! Intense Perfection Lightening Cream to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

145 AED

13% OFFFeatured

Activex Rosemary Shampoo 500ml

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Activex Rosemary Shampoo 500ml

Cleanse and refresh your hair with Activex Rosemary Hair Shampoo. This gentle formula is enriched with rosemary extract and pro-vitamin B5 to cleanse away dirt and oil while nourishing your scalp. It helps promote healthy, vibrant hair and leaves your locks feeling soft, smooth, and revitalized. Perfect for daily use, this shampoo is suitable for all hair types and keeps your hair looking its best.

Why You’ll Love It:

Gently cleanses while nourishing your scalp.
Enriched with natural rosemary extract for hair vitality.
Promotes soft, smooth, and manageable hair.
Suitable for all hair types and everyday use.

35 AED

33% OFFFeatured

Insta White Egg Yolk & Vitamin C Clarifying Body Cream 300ml

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Insta White Egg Yolk & Vitamin C Clarifying Bar Soap 190gm

INSTAWHITE soap, with egg yolk, an excellent active ingredient rich in essential nutrients, is a clarifying treatment that effectively combats dark spots, blackheads, and blemishes. This soap is extremely beneficial for the skin, deeply nourishing it and leaving the complexion visibly brighter.

30 AED

13% OFFFeatured

Silky Cool Camomile Mineral Bath Salt 750ml

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Highlights:

Silky Cool Camomile Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

6% OFFFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Shower Gel, Skin Care

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

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Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

GIFT SET

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20% OFFFeatured

Conditioner, Hair Care

Every Strand Naturally Silver Toning Conditioner 399ml

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Highlights:

Every Strand Naturally Silver Toning Conditioner 399ml

Why I need it: Naturally Silver Toning Conditioner helps protect against breakage, frizz, and color fading from the elements.
What it is: A carefully crafted formula to deeply moisturize your hair, while enhancing and toning its color with Sweet Violet and Iris Extracts.
How to use it: Use after Naturally Silver Conditioning Shampoo, or as a stand-alone conditioner for non-wash day. Apply a generous amount from roots to end and gently work through hair. Leave on for 1 -2 minutes before rinsing thoroughly.

60 AED

3% OFFFeatured

Body Gel, Lotion, Skin Care

Body White Paris Body Clearing Lotion 480ml

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Highlights:

145 AED

7% OFFFeatured

Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

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Highlights:

Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

Alpha Arbutin Whitening Facial Serum is an effective treatment that helps brighten the skin and reduce pigmentation. It contains natural ingredients that work to even out skin tone and diminish dark spots, leaving you with radiant and refreshed skin. Its lightweight formula absorbs quickly, leaving the skin smooth and soft.

Benefits:

Helps brighten the skin and reduce pigmentation.
Evens out skin tone.
Reduces dark spots and enhances skin radiance.
Lightweight formula that absorbs quickly and leaves the skin smooth.
Suitable for all skin types, including sensitive skin.

How to Use:
Apply a few drops of the serum to clean skin, gently massaging until fully absorbed. Can be used daily for optimal results.

65 AED

15% OFFFeatured

Hair Styling Products, Hair Care

ORS Olive Oil Curlshow Curl Style Mousse for Strength & Length

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Highlights:

ORS Olive Oil Curlshow Curl Style Mousse for Strength & Length

ORS Olive Oil Curlshow Curl Style Mousse Infused With Collagen & Avocado Oil For Strength & Length, Alchohol Free

Let your curls steal the show without the fly-aways or frizz when you use our nourishing Curl Style Mousse made to add volume and enhance curl definition while providing a soft, touchable hold for curls and coils during styling.

55 AED

8% OFFFeatured

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

Face Cream, Skin Care, Spot Corrector

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

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Highlights:

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

Reduces Melasma: Targets stubborn dark spots and melasma, helping even out skin tone.
Brightens Dark Spots: Formulated with active ingredients like Tranexamic Acid and Kojic Acid to fade hyperpigmentation.
Hydrates Skin: Provides deep, lasting hydration to keep your skin nourished and soft.
Restores Radiance: Enhances skin’s natural glow by combating uneven pigmentation.
Non-Greasy Formula: Lightweight and fast-absorbing for a smooth, non-oily finish.

60 AED

29% OFFFeatured

Ever Sheen Cocoa Butter Lotion 250ml

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Ever Sheen Cocoa Butter Lotion 250ml

Ever Sheen Cocoa Butter Hand and Body Lotion 250ml For a softer, younger skin feeling. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry, irritated, cracked or sunburned skin.

25 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Horse Oil Miracle Lightening and Moisturizing Oil 100ml

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Highlights:

Disaar Honey Miracle Lightening and Moisturizing Oil 100ml

Disaar Honey Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

5% OFFFeatured

Silky Cool Almond Shampoo 5Litre

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Highlights:

Silky Cool Almond Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

17% OFFFeatured

A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

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Highlights:

A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

CC Super Milk provides high UV protection efficacy and very water resistant. This formula is color-correcting and pore-blurring effectively all day long.

* Baby Fruit Mix provides whitening efficacy and delay premature aging skin and caused by sunlight.

* 3X Milk Complex working together to provide hydrated, bouncy and balanced skin.

* Glutathione & Vitamin B3 excellently giving skin a healthy white.

Direction: Apply generously 15 minutes before sun exposure.

25 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Green Papaya Whitening Deodorant 40ml

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Silka Green Papaya Whitening Deodorant 40ml

Stay fresh and confident all day with Silka Green Papaya Whitening Deodorant

Enriched with the natural brightening properties of green papaya

This deodorant helps to lighten underarm skin while keeping it smooth and soft

Its gentle formula controls odor and absorbs moisture effectively, giving you long-lasting freshness without irritation

Ideal for daily use, it helps maintain healthy, glowing underarms while protecting you from sweat and unwanted odor

With Silka Green Papaya Whitening Deodorant, enjoy the perfect combination of skin care and freshness, leaving your underarms feeling nourished, revitalized, and visibly brighter with every use

25 AED