Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Lab White Atom Whitening Papaya Soap 160gm

Rated 0 out of 5

(0)

Highlights:

Lab White Atom Whitening Papaya Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from papaya
high in vitamin A and make the skin always smooth, along with many other types of extracts that are good for skin health.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

15 AED

4% OFFFeatured

PR+ Paris Toning & Lightening Body Lotion Enriched with Argan Oil 500ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Toning & Lightening Body Lotion Enriched with Argan Oil 500ml

With its powerful plant-based active ingredients, Argan PR+ Lightening body Milk is a moisturizing body care that unifies and brightens your skin. It is enriched with argan oil for its restorative and anti-aging properties.

How to use

After cleansing the skin with PR+Argan exfoliating soap, apply PR+ Argan body milk all over the body, adding a few drops of PR+ Argan serum for maximum effectiveness.

Avoid contact with eyes and mucous.

Do not use on children under 12 years.

Ingredients

Aqua, Glyceryl stearate, Glycerin, Glycyrrhiza glabra root extract, Cetearyl alcohol, Isopropyl palmitate, Parfum, Petrolatum, Aspergillus ferment, Sodium lactate, Sodium lauryl sulfate, Argania spinosa kernel oil, Ethylhexyl methoxycinnamate, Ethoxydiglycol, Sodium metabisulfite, Ascorbic acid, Methylparaben, Tocopheryl acetate, Allantoin, Disodium EDTA, Propylparaben, p-Chloro-m-Cresol, Lactic acid, Sodium hydroxide, Sorbic acid, BHT, Benzyl salicylate, Geraniol, Citronellol, Linalool, Benzyl alcohol

480 AED

17% OFFFeatured

H20 Jours Naturel Cream 50gm

Rated 0 out of 5

(0)

Highlights:

H20 Jours Naturel Cream 50gm

H20 Jours Naturel is a cosmetic cream without contraindications created to favour the lightening of the skin.\

It is really efficient thanks to two carefully balanced ingredients: vitamin PP and Arbutin.

25 AED

10% OFFFeatured

Yong Chin X3 Advanced Facial Arbutin Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Yong Chin X3 Advanced Facial Arbutin Serum 30ml

Brightens and lightens skin tone. Reduces dark circles.

YC X3 Advanced Facial Arbutin Serum features a concentrated formula with arbutin derived from mulberry extract, promoting smoother, more youthful-looking skin. Enriched with a brightening complex and powerful antioxidants, it evens skin tone, brightens, and lightens. Arbutin also helps reduce the appearance of dark circles and dark spots.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45 AED

14% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Skin Lightening Milk Cream 30gm

Rated 0 out of 5

(0)

Highlights:

Melano Civic Skin Lightening Milk Cream 30gm

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte unify, lightening their complexion.

Removes dark spots and skin imperfections, unifies the complexion.

Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots.

30 AED

18% OFFFeatured

Oils & Moisturizer, Skin Care

Zero Tache Lightening Oil with Egg Yolk Extract 60ml

Rated 0 out of 5

(0)

Highlights:

Zero Tache Lightening Oil with Egg Yolk Extract 60ml

Zero Tache concentrated with vitamin E and Egg Yolk Extract a complex designed to clarify moisturize and cleans your complexion. Rich and fruit acid preserves your capital youth softened your skin refreshed and make it so much more radiant. Its whiten dark area of the skin.

Its contain sunscreen agents

Zero Tache clarifying and whitening Oil lotion is a highly advanced natural formula to designed to intensively and automatically whiten the dark areas of the skin, the lotion is a combination of lightening active ingredients with the antioxidiate properties of vitamin E, it’s even out, brightens and even whiten the complexion whilst fighting pigments problems.its also serves as a sun fighter as it’s contains sunscreen agents

45 AED

20% OFFFeatured

BNB Vitamin E Sun Screen SPF 60 120ml

Rated 0 out of 5

(0)

Highlights:

BNB Vitamin E Sun Screen SPF 60 120ml

Vitamin E Sun Block SPF 60 (120ML) is a powerful sunscreen enriched with Vitamin E to protect your skin from harmful UV rays. This broad-spectrum sunscreen helps prevent sunburn, premature aging, and wrinkles while keeping your skin hydrated and nourished.

Suitable for: All skin types
Targets: UV rays, sunburn, premature aging, skin damage
Key ingredients: Vitamin E, Zinc Oxide, Octinoxate, R.O Water, Glycerin

Benefits:

Protects against harmful UV rays and prevents sunburn
Prevents premature aging and reduces wrinkles
Hydrates and nourishes the skin
Contains antioxidant Vitamin E for added skin protection

This Vitamin E Sunscreen provides broad-spectrum protection and keeps y

40 AED

25% OFFFeatured

Noor Papaya Whitening Soap

Rated 0 out of 5

(0)

Highlights:

Noor Papaya Whitening Soap

Noor Gold Whitening Papaya Soap is a whitening soap formulated to gently exfoliate and cleanse the skin while promoting a brighter, more radiant appearance. Enriched with papaya extract, this best whitening soap helps remove dead skin cells, supporting smoother texture and a more even-looking skin tone.

Designed for daily use, this whitening soap works to keep the skin fresh, clean, and revitalized. With regular use, this best whitening soap helps enhance your natural glow, leaving your skin looking healthier, clearer, and visibly refreshed.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Palmitic Acid, Palm Oil, Palm Kernel Oil, Sodium Stearate, Sodium Laureth Sulfate, Glycerin, Sodium Chloride, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent, Fragrance.

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily

15 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Glycerin Pure Oil 100ml

Rated 0 out of 5

(0)

Highlights:

Bebecom Glycerin Pure Oil 100ml

Prevents moisture loss

Ideal for dry skin

Leaves the skin feeling soft and comfortable

The Bebecom glycerin oil ensures a pleasantly silky feeling on the skin. By gently warming the skin, it creates a pleasantly warm feeling and protects the skin from moisture loss. Suitable for normal and dry skin.

We recommend warming a pea-sized amount between your palms and then applying to any area of your body. Recommended for daily body care.

15 AED

14% OFFFeatured

Personal Care, Skin Care

Sebamed Baby Oil Wipes 70gm

Rated 0 out of 5

(0)

Highlights:

Sebamed Baby Powder 100g

The absorbent property of the formula with rice starch refreshes and protects baby’s skin, making it dry and velvety soft It allows the skin to breathe naturally, without clogging skin pores. Helps to prevent friction. Reduce the effects of rubbing and chafing. Prevents nappy rash. Allantoin reduce irritation. Clinically and dermatologically proven.

30 AED

PRODUCTS ON SALES

View All

5% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Shea Butter for Natural Hair Coconut Curling Cream, 740ml

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter for Natural Hair Coconut Curling Cream, 740ml

The Cantu Shea Butter Coconut Curling Cream is a rich and moisturizing styling cream specially developed for natural hair. Enriched with high-quality shea butter and coconut oil, this curling cream defines curls, reduces frizz and gives hair a beautiful shine.

The creamy texture of the Coconut Curling Cream allows for easy application and even distribution throughout the hair. It moisturizes, nourishes the hair and defines the curls without weighing them down or making them sticky. The result is soft, supple curls with natural bounce.

Apply Cantu Shea Butter Coconut Curling Cream to damp hair and distribute evenly from roots to ends. Scrunch hair to activate curls and let air dry or use a diffuser for added volume. You can also use the curling cream on dry hair to refresh curls or for extra definition.

Use Cantu Shea Butter Coconut Curling Cream to add moisture, definition and shine to your curls while conditioning and protecting hair.

95 AED

8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

Rated 0 out of 5

(0)

Highlights:

Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

LEAVE IN CONDITIONER SPRAY HAIR GROWTH
Difeel’s Ultra Growth Hair Oil with Basil and Castor Oil’s Leave in Conditioning Spray is a nature based essential oil formula that works with the body’s chemistry to restore hair’s beauty and get it growing stronger and thicker.
GROWTH LEAVE IN CONDITIONER
Helps promote hair growth while smoothing hair follicles Adds shine for healthy, vibrant looking hair.
HAIR GROWTH LEAVE IN CONDITIONER
Helps combat brittle, rough and damaged hair Recommended for men and women with thinning weak hair or hair loss Helps stimulate hair growth.
HAIR LEAVE IN GROWTH
Basil & Castor Oil are scientifically known to help boost hair growth Stimulates, revitalizes, and nourishes follicles.

185 AED

20% OFFFeatured

A Bonne Spa Milk Salt Scrub Refill 350g

Rated 0 out of 5

(0)

Highlights:

A Bonne Spa Milk Salt Scrub Refill 350g

Spa Milk Salt is a skin brightening product used to scrub the body skin by the use of micronized salt without causing irritation. It helps remove deeper dirt deposits and weathered skin cells to open up the new ones of bright and radiant look. Milk Protein retains moisture and prevents skin dryness and roughness. Arbutin prevents Melanin formation and conditions skin. Thus, freckles and dark spots are gradually faded away, revealing clearer and brighter skin. Direction: Pour Spa Milk Salt on your palm. Rub gently in circular motion on wet skin Leave it on your skin for 3 minutes, then rinse off with clean water. After use, you can feel your skin’s softness and smoothness.

20 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Niacinamide 10% + Zinc 1% Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Malika Niacinamide 10% + Zinc 1% Serum 30ml

Get ready to glow — the Malika way. Malika Niacinamide 10% + Zinc 1% Serum is a water-based, multitasking niacinamide serum for face that targets pores, dark spots, oiliness, and uneven tone — all in one lightweight formula. Powered by vitamin B3 niacinamide, this is your daily essential for clearer, smoother, more radiant skin.

Fades Dark Spots & Uneven Tone: A potent niacinamide serum for dark spots that visibly reduces hyperpigmentation, age spots, and post-acne marks. B3 niacinamide works by interrupting melanin transfer — delivering a noticeably brighter, more even complexion with consistent use.

Controls Oil & Clears Blemishes: Formulated as a pure niacinamide serum for acne and oily skin — niacinamide 10% regulates sebum production and zinc 1% keeps blemish-prone areas in check. The ideal niacinamide serum for oily skin that mattifies without stripping moisture.

Strengthens Skin Barrier: This serum niacinamide formula reinforces the skin’s natural barrier — locking in moisture, calming irritation, and reducing redness. Works as a niacinamide ceramide serum to keep skin deeply hydrated, balanced, and protected from environmental stressors.

Smooths Texture & Minimizes Pores: Niacinamide 10% + zinc together improve skin texture, visibly minimize enlarged pores, and enhance overall skin smoothness — giving skin a refined, porcelain-like finish. A true serum with niacinamide that delivers real, visible results.

How to Use: Apply 2–3 drops to clean, dry skin once or twice daily — morning or night — after cleansing and before moisturizer. Follow with SPF in the morning. Compatible with hyaluronic acid, peptides, and other hydrating ingredients for an enhanced korean niacinamide serum-style routine.

35 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Noor 24K Gold Essence Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Noor 24K Gold Essence Beauty Cream

Breakthrough formula, lightens and brightens skin tone, reduces uneven pigmentation, instantly mattifies skin, long-lastingly prevents skin shine, provides natural glowing fairness in 5 days

Benefits

Helps lighten and brighten skin tone
Helps reduce uneven pigmentation
Instantly mattifies skin
Helps provide a natural glowing look

Ingredients

Alpha arbutin, Phyllanthus emblica fruit extract, Glycrrhiza glabr (Liquorice), Sodium ascorbyl phosphate, Kojic acid, Vitamin A, Vitamin B, Vitamin C, Vitamin D6, Avocado oil, Alovera extract, 24k gold essence.

How to Use?

Wash face with Noor Gold Beauty Soap
Mix Whitening Serum and Gluta White Urgent Whitening Capsule into the Noor Gold Beauty Cream
Apply as a thin layer on face
Leave it overnight
In the morning, wash face again with Noor Gold Beauty Soap
Repeat this process until desired results are achieved

30 AED

4% OFFFeatured

LightenUp Anti-Aging Lightening Serum 30ml

Rated 0 out of 5

(0)

Highlights:

LightenUp Anti-Aging Lightening Serum 30ml

The LightenUp Anti-Aging Lightening Serum is a potent formulated serum.

Shea butter has anti-inflammatory and anti-healing properties. It can condition, soothe, and tone your skin. This LightenUp Anti-Aging Lightening Serum is formulated to promote a clearer, brighter even skin tone. Rich with Argan Oil and Shea Butter, this serum deeply hydrates skin leaving it supple and dewy.

Directions: Apply on dry skin, preferably at night. Use a minimum SPF 30 sun protection every morning to maintain an even skin tone and prevent further skin discoloration.

Ingredients: Water Purified, EDTA, Monopropylene, Glycol, Glycerin, Humectants, Phenoxyethanol, Ascorbic Acid, Sodium, Metabisulfite, Sodium Sulfite, Allantoin, HCA, Fragrance, BHT I, Argan Oil.

120 AED

6% OFFFeatured

CeraVe Moisturizing Cream Daily Face and Body 453gm

Rated 0 out of 5

(0)

Highlights:

CeraVe Moisturizing Cream Daily Face and Body 453gm

The delightfully invigorating Peach Blossom scent is light, fruity, and both gentle and reviving to help you feel and smell fresh all day long.
All day freshness, skin friendly scent
Gynecologist & Dermatologist tested, hypoallergenic, pH balanced, and formulated with vitamin E for delicate, smooth skin
No dyes, parabens or MIT preservatives
Available in 3 Scentsitive Scents: Peach Blossom, White Jasmine, and Spring Lilac

75 AED

5% OFFFeatured

Creams, Skin Care, Sunscreen

ACM Laboratoire DeepWhite M Sunscreen 40ml

Rated 0 out of 5

(0)

Highlights:

ACM Laboratoire DeepWhite M Sunscreen 40ml

A brightening SPF50 tinted protection cream designed to work on pigment spots such as pregnancy pigmentation.

Benefits and features:

Tinted protector with a light texture.
It penetrates quickly.
Water Resistant.
Suitable for all skin types, even the most sensitive, especially skin prone to hyperpigmentation and melasma.

How to use:

Apply daily on the face.
In case of sun exposure, apply before exposure evenly and generously (a small amount of product reduces the level of sun protection).
Reapply regularly, especially after sweating, swimming, or toweling of.

95 AED

17% OFFFeatured

Lady Diana Insect Repelent Cream for Body & Face Protection 100gm

Rated 0 out of 5

(0)

Highlights:

Lady Diana Cucumber Moisturizing Cream with Vitamin E 150gm

Lady Diana Cucumber Moisturizing Cream with Vitamin Efor extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

4% OFFFeatured

Difeel Rosemary and Mint Hot Oil Hair Treatment with Biotin 240ml

Rated 0 out of 5

(0)

Highlights:

Difeel Rosemary and Mint Hot Oil Hair Treatment with Biotin 240ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hot Oil Treatment is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

Deeply Conditioning Hot Oil Treatment

Our Difeel Rosemary & Mint Strengthening Hot Oil Treatment is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

115 AED

GIFT SET

View All

33% OFFFeatured

Bar Soap, Skin Care

Dove Antibacterial Bar Protect With Moisturising Formula 135gm

Rated 0 out of 5

(0)

Highlights:

Dove Antibacterial Bar Protect With Moisturising Formula 135gm

Dove Antibacterial Soap Bar For All Skin Types, Care & Protect, With Moisturising Formula To Protect From Dryness And Germs, 135G

Dove Care & Protect Antibacterial Beauty Soap Bar provides the germ protection you want with the care and moisturisation you love.
This moisturizing soap is designed to protect your skin from dryness.
Dove Care & Protect Antibacterial Beauty Bar is enriched with our signature ¼ moisturising cream to give your skin lasting moisture.
Antibacterial soap made with skin natural moisturisers that are suitable for daily use and soothing on the skin. Sulfate-free formula.
Discover the Dove care & protect a range of soap, body wash, and hand wash, made with natural cleansers to protect your skin against germs.

– Moisturizing cream formula

– Effectively washes germs away

– Leaves skin softer and healthier

– Suitable for daily use

Dove understands that oily skin can be a worry, especially in hot and humid climates. We know the last thing you want are shiny face marks showing up in selfies that’s why dove has created a beauty bathing bar, specially formulated to give you a gentle touch of confidence. Introducing new dove go fresh oil control bathing bar with natural clay and rose water. A mild cleanser designed to remove excess oils from your skin, without stripping of its essential moisture. Unlike ordinary soaps which may be harsh on your skin dove is different. It cares for your skin with 1/4 moisturizing cream, removes the excess oil your skin doesn’t need, while retaining the natural moisture it does need. Sebum is left at the natural level to maintain healthy hydration of the skin. Ordinary soap may remove the excess sebum from the surface of the skin and may strip off the oil that is needed to maintain a healthy hydration of the skin. The power of new dove oil control bathing bar is in its unique formulation of ingredients – natural clay and rose water, rich in oil-absorbing and skin purifying properties. And now an easy part of your daily cleansing routine, for soft, smooth skin that’s always camera ready. Longing for clear skin, beautiful skin, soft skin, matte skin and oil free skin.

10 AED

11% OFFFeatured

Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

Rated 0 out of 5

(0)

Highlights:

Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

Fruit of the wokali professional care oat anti-wrinkle rejuvenating serum deep hydration, renewed skin feels smoother and more suitable, intensive hydration, reduces wrinkles, tightens skin, repairs acne scars, helps to brighten, illuminate, soften, firms skin and gives elasticity, redensifies and rejuvenates skin. This anti-wrinkle serum helps transform the appearance of aged skin by acting both on the surface and penetrating it. The complexion looks more radiant in one week of use. The skin’s texture looks smoother.

40 AED

25% OFFFeaturedOut Of Stock

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Creams, Skin Care

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Rated 0 out of 5

(0)

Highlights:

Zeenat Carrot Multiplex Skin Brightening Cream 50gm

Skin Lightening is an advanced blend of toning plant extracts, vitamins and peptide complexes. It fades unwanted discoloration and removes dark spots or age spots caused by sun damage, aging or scarring. Cocoa Butter – smoothes spots and scars. – lightens age spots. Soy – restores skin luminosity. – naturally brightens skin tone. Licorice and Mulberry Extracts – evens skin tone and texture. Peptide Complex – helps firm and support skin structure. Increases , minimizes fine lines and plump skin. Directions: Apply a small amount as a thin layer to the affected area twice daily. Sun exposure should be limited by using a sunscreen, sunblock or protective clothing to cover the bleached skin after treatment to prevent re-darkening.

45 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

Rated 0 out of 5

(0)

Highlights:

Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

The Eveline Gold Lift Expert Anti-Wrinkle Eye Cream is a high-performance eye cream designed to target signs of aging around the delicate eye area.

Infused with gold particles and advanced anti-aging ingredients, this cream helps to reduce the appearance of fine lines, wrinkles, and puffiness, while lifting and firming the skin around the eyes for a refreshed, youthful look.

Specially formulated to address fine lines, wrinkles, and loss of elasticity around the eyes, this cream helps to firm and smooth the skin, reducing the appearance of crow’s feet and sagging.

Anti-Wrinkle.
Enriched with gold particles.
Stimulate collagen production.
Improving skin texture and elasticity.
Reduces Puffiness.
Deep Hydration.
Reduce the appearance of dark circles.

70 AED

20% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Animal Design Bath Glove Green Frog

Rated 0 out of 5

(0)

Highlights:

Moroccan Oil Animal Design Bath Glove Green Frog

Bring a playful touch to your bath routine with the Moroccan Oil Animal Design Bath Glove in Green Frog.

Designed for gentle exfoliation and effective cleansing, this bath glove helps to remove dead skin cells, dirt, and excess oil, leaving your skin feeling smooth and refreshed.

The cute green frog design makes bath time enjoyable for both kids and adults.

Made from terry material

In the shape of animal design

Attractive to children’s eye- makes them love shower time

Use it to gently massage baby’s body

16 AED

18% OFFFeatured

Shower Gel, Skin Care

Mekako Carrot 15Plus Shower Gel 510ml

Rated 0 out of 5

(0)

Highlights:

Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

17% OFFFeatured