Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Morocco Skin Exfoliating Shower Gel 1000ml

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Morocco Skin Exfoliating Shower Gel 1000ml

60 AED

20% OFFFeatured

Reborn Green Clay Mask 500ml

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Reborn Green Clay Mask 500ml

Reborn Beauty Green Clay Mask: is an excellent natural exfoliant that will leave the skin soft, and cleansed of dirt, bacteria, oils and harmful toxins. After the treatment your pores will appear tighter, the skin will be exfoliated, and the tone/texture revitalized with a youthful glow.

DIRECTIONS OF USE: Apply generously to face and neck, avoiding eye area. Leave on until completely dry. Rinse well using warm water and washcloth. For best results use twice a week.

40 AED

13% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

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QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin.
Oriental Cream has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless. Use in the morning, after perfectly cleansing your skin with the QEI+ Oriental soap. Apply the cream on the dark areas with gently massages for a good penetration. We advise to use the Oriental Gel Cream in the evening. For better results, it is recommended to use the whole Oriental Toning Products Set.

175 AED

4% OFFFeatured

CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 237ml

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CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 237ml

CeraVe Itch Relief Moisturizing Lotion temporarily relieves itching associated with minor skin irritations, insect bites and sunburn. Formulated with the anti-itch ingredient, Pramoxine Hydrochloride 1%, this product provides fast-acting, long lasting temporary itch relief. This itch relief lotion also contains three essential ceramides that helps repair and restore the skin’s barrier all in an emollient-based cream with a light-weight, velvety texture. Steroid-free Fragrance-free Non-comedogenic Sulfate-free Gentle, non-irritating formula Accepted by the National Eczema Association Key Ingredients: 1% Pramoxine Hydrochloride: Provides fast-acting, long-lasting, temporary itch relief Ceramides: Essential for healthy skin, ceramides help restore and maintain the skin’s natural barrier

110 AED

40% OFFFeatured

Goldman Clarifying Milk 125ml

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Goldman Clarifying Lotion 125ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

15 AED

29% OFFFeatured

Creams, Tubes, Skin Care

Melano Melanocool Cream 40gm

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Melano Melanocool Cream 40gm

Melanocool:is a moisturising cream for dry & normal skin.

Provides your skin more softness & vitality .

It contains: Natural oils as Olive oil, Coconut oil , Almond oil, Aloe vera, Urea & Honey.

-Moisturises and renewes skin.

-Hydrates and treats heel cracks.

-Soothes any inflammed area in skin.

How to use:

Apply a layer of cream on cleansed skin twice a day .

25 AED

13% OFFFeatured

Shower Gel, Skin Care

Jhalak Premium Aleo Vera Purifying Shower Gel

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Jhalak Premium Aleo Vera Purifying Shower Gel

35 AED

17% OFFFeatured

A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

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A Bonne UV Primer Super Milk Moist Drop with SPF50+ PA++++ 7ml

CC Super Milk provides high UV protection efficacy and very water resistant. This formula is color-correcting and pore-blurring effectively all day long.

* Baby Fruit Mix provides whitening efficacy and delay premature aging skin and caused by sunlight.

* 3X Milk Complex working together to provide hydrated, bouncy and balanced skin.

* Glutathione & Vitamin B3 excellently giving skin a healthy white.

Direction: Apply generously 15 minutes before sun exposure.

25 AED

13% OFFFeatured

Aveeno Calm+ Restore Soothing Gel Moisturizer For Sensitive Skin Fragrance Free 340gm

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Aveeno Calm+ Restore Soothing Gel Moisturizer For Sensitive Skin Fragrance Free 340gm

Experience the ultimate care for sensitive, delicate skin with this lightweight gel-cream moisturizer.
Its fast-absorbing, non-greasy formula provides 48-hour hydration, leaving skin soothed and resilient.
Enriched with Aloe, Prebiotic Oat, and Pro-Vitamin B5, it calms distressed skin while strengthening the natural moisture barrier.
Perfect for sensitive skin, it nourishes over time, improving skin’s texture and resilience.

Lightweight, fast-absorbing gel
Provides 48-hour moisturization
Soothes and calms dry skin
Strengthens the moisture barrier
Ideal for sensitive, delicate skin

Ingredients:
Water (eau), Glycerin, Isopropyl Palmitate, Butyrospermum Parkii (Shea) Butter, Vegetable Oil, Avena Sativa (Oat) Kernel Oil, Avena Sativa (Oat) Kernel Extract, Avena Sativa (Oat) Kernel Flour, Aloe Barbadensis Leaf Extract, Panthenol, Euphorbia Cerifera (Candelilla) Wax, Caprylyl Glycol, Hydrogenated Vegetable Oil, Sorbitan Olivate, Cetearyl Olivate, Sodium Hydroxide, Carbomer, Cetyl Alcohol, Phenoxyethanol

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

25% OFFFeatured

Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

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Renew Gluta Mansi High in Vitamin C, Bar Soap for Skin Whitening 135gm

Renew Gluta Mansi Soap is effective skin whitener. It contains super active ingredients, plus Vitamin C to achieve fair, smooth, healthy even toned skin. Excellent for all skin types

15 AED

PRODUCTS ON SALES

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22% OFFFeatured

Scrubs, Skin Care

Amalico Lightening Coffee Face & Body Scrub 580gm

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Amalico Lightening Coffee Face & Body Scrub 580g

Amalico Face & Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

11% OFFFeatured

Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

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Skin Doctor Gluta Glow Skin Whitening Lotion Body Milk SPF 30 400ml

Ultra Radiance Intense Whitening Body Lotion SPF 30

Skin Doctor Gluta Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.

Targets dark circles, spots and other pigmentation problems

85 AED

31% OFFFeatured

Conditioner, Hair Care

Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Leave-In Conditioner 250ml

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Palmer’s, Olive Oil Formula with Vitamin E, Shine Therapy Leave-In Conditioner 250ml

Palmer’s® Olive Oil Formula® Shine Therapy effectively nourishes extremely dry hair and scalp experiencing dullness and frizz, while maximizing fullness and improving manageability, leaving hair irresistibly soft and shiny.

Why your hair will love olive oil and Jamaican black castor oil

Cold Pressed Extra Virgin Olive Oil: This shine enhancing emollient packed with antioxidants soaks into the hair preserving hydration while smoothing strands and minimizing frizz creating softer, shinier, more manageable hair. Olive Oil also invigorates the skin and soothes tightness to support a healthy scalp foundation.

Jamaican Black Castor Oil: Helps rid the scalp of environmental stressors creating an optimal foundation for growing hair. It also locks in moisture and promotes fuller strands.

Instantly eliminates knots and tangles

Improves comb-through and manageability

Provides long lasting nourishment to hair & scalp

Leaves hair soft, smooth and ready for styling

Suggested use

After shampooing and conditioning with Palmer’s® Olive Oil Formula® Shine Therapy, spray directly onto damp hair in even sections. Comb through from root to tip. Can also be applied on dry hair for additional moisture.

45 AED

18% OFF

Diamond White Lightening Lotion 300ml

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Diamond White Lightening Lotion 300ml

Diamond White super-treating beauty milk is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

45 AED

25% OFFFeatured

Clinic Clear Lightening Soap 225g

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Clinic Clear Lightening Bar Soap 225g

Discover the beauty secret of African-American women for perfect skin with Clinic Clear Body Soap 225 g. This multi-purpose body care product unifies, corrects, protects, brightens and hydrates your skin in one step. Its unique formula has been specially designed and adapted to meet the special needs of African skin, leaving you with a radiant and unified complexion while protecting against premature signs of aging. Made by Dodo Cosmetics, Togo, this soap is the perfect way to keep your skin looking and feeling its best. Get the smooth, youthful skin you deserve with Clinic Clear Body Soap 225 g.

15 AED

20% OFFFeatured

Every Strand Olive Oil & Mango Butter Hair Shine 177ml

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Every Strand Olive Oil & Mango Butter Hair Shine 177ml
Why I need it: Our luxurious formula absorbs quickly to provide strand-by-strand softness, smoothness, and shimmering shine without oily residue.
What it is: Every Strand Olive Oil and Mango Hair Shine is an alcohol-free, salon quality formula designed to shine, seal, and soften dull and brittle hair, fiber by fiber.
For dull, brittle & over-processed hair
How to use it: Apply a small amount in palm of hand. Rub hands together and smooth onto hair from root to ends for a glossy look and feel. Do not rinse out.

60 AED

8% OFFFeatured

All Brite Whitening Body Care Lotion 500ml

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All Brite Whitening Body Care Lotion 500ml

Smooths Skin and formulated to safely lighten the skin complexion in the shortest possible time, resulting in a clear and flawless skin

Eliminates Ages/Dark Spots

Reduces Hyper – Pigmentation

60 AED

11% OFFFeatured

Pr. Francoise Bedon Lightening Body Lotion Booster Carrot 500ml

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Pr. Francoise Bedon Lightening Body Lotion Booster Carrot 500ml

Brighten, hydrate, and revitalize your skin with Pr. Francoise Bedon® Lightening Milk Booster Carrot. Specially developed by expert skincare laboratories, this luxurious body milk combines the natural brightening power of carrot oil with nourishing emollients to help fade dark spots, scars, and uneven pigmentation.

Carrot oil is rich in beta-carotene, vitamins, and antioxidants that help to restore radiance, improve skin texture, and protect against premature aging. This highly concentrated formula penetrates deep into the skin, delivering intensive hydration while promoting a smoother, more even complexion.

Perfect for daily use, it is especially effective on blemishes, sun damage, pregnancy marks, and rough areas such as elbows and knees. With regular application, your skin will feel softer, look brighter, and glow with renewed vitality.

Key Benefits:

Brightens & Evens Skin Tone – Helps reduce the appearance of dark spots and discolorations.
Nourishes & Revitalizes – Carrot oil restores radiance and vitality.
Deeply Hydrates – Leaves skin smooth, supple, and comfortable all day.
Protects Against Aging – Rich in antioxidants to fight free radical damage.
Fast-Absorbing Texture – Non-greasy and suitable for daily use.

How to Use:
Apply daily to clean, dry skin, massaging gently until fully absorbed. For enhanced results, use alongside other Pr. Francoise Bedon® Booster products.

310 AED

8% OFF

Pretty White Booster Lightdrop Radiance Activating Serum

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Pretty White Booster Lightdrop Radiance Activating Serum

Strengthens the clarifying action of treatments Activates the radiance of the complexion

Refines skin texture

Effectively corrects resistant pigment spots A uniform complexion that radiates

230 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Prettybe Brightening Body Wash Shea Butter 1000ml

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Prettybe Brightening Body Wash Shea Butter 1000ml

45 AED

GIFT SET

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5% OFFFeatured

Conditioner, Hair Care

Silky Cool Milk Hair Conditioner 5 Litre

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Silky Cool Milk Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

14% OFFFeatured

Glutathion Comprime Super Lightening Serum 120ml

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Glutathion Comprime Super Lightening Serum 120ml

Glutathion Comprime Super Fort concentrate anti tache super éclaircissant whitening concentrated anti-tach with glutathion tablets.

Glutathione COMPRIME Super Eclaircissant whitens your skin, rids it of impurities, redness spots, treats black marks on the skin. Thanks to Glutathione, essential oils, Kojic acid, vitamins AE Your skin becomes more radiant and beautiful.

Mix in your cleansing milk

30 AED

10% OFFFeatured

Hair Care, Hair Cream, Hair Treatment

Skin Doctor Keratin Hair Treatment Cream 1500ml

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Skin Doctor Keratin Hair Treatment Cream 1500ml

Nourished hair follicles, improved scalp health and damage repair.

Skin Doctor Keratin Hair Treatment Cream nourishes and stimulates hair follicles. Keratin works on detangling the hair while protecting against damage and breakage.

How to use:

Apply generous amount of cream on wet hair strands, concentrating more on the ends and leave for 3-5 minutes then rinse well with water.

45 AED

15% OFFFeatured

Creams, Skin Care, Spot Corrector

Neutrogena Spot Controlling Facial Scrub 150ml

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Neutrogena Bright Boost Even Complexion Brightening 75ml

Neutrogena Bright Boost Smoothing Scrub activates skin’s natural renewal process and awakens 100% of dull cells for a more even, radiant complexion. Formulated with an alpha hydroxy acid (AHA) and natural microbeads, this scrub helps dissolve impurities from dull skin for a brighter, smoother appearance. It removes dead skin cells from the surface of the skin and from pores. Benefits: Revitalizes: Brightens skin Moisturizes: Hydrates skin Protects: Sun protection Directions: Massage onto a wet face, 1 to 3 times a week. Rinse with water and pat dry.

55 AED

5% OFFFeatured

Shiseido Fino Premium Touch Hair Mask 230gm

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Shiseido Fino Premium Touch Hair Mask 230gm

Improve the overall health and shine of your hair with FINO Premium Touch Hair Mask. Formulated with natural ingredients, this hair mask deeply nourishes and strengthens your hair, leaving it silky and smooth. Experience the difference with this luxurious hair treatment.

Using the FINO Premium Touch Hair Mask involves a few straightforward steps to ensure you get the best results for your hair. Here’s a step-by-step guide:

Shampoo Your Hair: Begin by thoroughly washing your hair with shampoo to remove any dirt, oil, or product buildup. Rinse well to ensure your hair is clean and ready to absorb the mask.

Towel Dry: Gently towel dry your hair to remove excess water. Your hair should be damp but not dripping wet. This helps the mask to stay on your hair and work more effectively.

Apply the Hair Mask:

Scoop out a generous amount of the FINO Premium Touch Hair Mask.

Evenly distribute the mask through your hair, focusing on the mid-lengths to the ends where your hair is usually the most damaged or dry. Avoid applying it directly to your scalp unless you have particularly dry scalp issues.

Use a wide-tooth comb to ensure the mask is evenly spread and to detangle your hair.

95 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Olive & Egg Protein Conditioner Silicone Free

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Ab Naturals Olive & Egg Protein Conditioner Silicone Free

Ab Naturals Olive & Egg Protein Conditioner is a silicone-free conditioner that provides intense hydration to your hair. This conditioner is made from natural ingredients and is free from harmful chemicals, making it safe for daily use. It contains olive oil and egg protein, which work together to nourish and strengthen your hair from the roots to the tips. The formula is specially designed to detangle hair, leaving it smooth, shiny, and manageable.

45 AED

25% OFFFeatured

Yoko Gentleman Cream 4g

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Yoko Gentleman Cream 4g

Facial pearl cream, formulated for men’s skin, contains Coenzyme Q10 to help nourish facial skin. Ready to protect the skin from sunlight The skin therefore looks brighter.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

14% OFFFeatured

Jelly’s Snail Candy Lavender Scrub 300gm

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Jelly’s Snail Candy Lavender Scrub 300g

Scrub, mask and soap (3 in 1)
Unifying body color, lightening and renewing skin cells
Reduces pigmentation and removes dirt and dead skin
Controls oils in the skin, which are the main cause of acne.
Makes the face more radiant, smooth and moisturized
Gentle on all skin types, even sensitive skin.

How to use:

Rinse your skin with warm water to moisturize it.
Place a small amount of body scrub on the palm of your hand.
Gently rub the scrub into your skin in small circular motions, using your hand or an exfoliating glove.
Gently rub your skin for 30 seconds to no more than 1 minute.
Rinse your skin with lukewarm water. Wash your skin as usual.
Pat your skin dry.
Apply moisturizer to your body.

30 AED

11% OFFFeatured

Melanotone Red Carrot Lotion 500ml

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Melanotone Red Carrot Lotion 500ml

Melanotone Red Carrot Lotion is an intensive brightening treatment formulated to even out skin tone and fade dark spots. Enriched with red carrot extract and ultra-nourishing collagen, it provides deep hydration while restoring radiance and softness to the skin. Its concentrated formula works effectively to reveal a luminous and even complexion without irritating the skin. Thanks to its light texture, it absorbs quickly, leaving skin supple and satiny. Ideal for daily use, this lotion illuminates and revitalizes the skin for a visibly clearer, healthier, and more radiant appearance.

40 AED