Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Powders, Skin Care

Gluta-C Kojic Plus+ Powder 40g

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Gluta-C Kojic Plus+ Powder 40g

Reveal your skin’s radiant glow with Gluta-C Kojic Plus+ Whitening Powder.

This superior blend of Glutathione and Kojic Acid guarantees visibly lighter and smoother skin in no time. Enhanced with Vitamin C, our powder helps protect against skin damage while it also helps enhance skin’s smoothness and elasticity. It’s gentle on the skin, yet powerful against dark spots and uneven tones. Indulge in a natural glow with this dermatologically-approved whitening powder. Boost your skin’s luminosity today!

Anti-Acne & Oil Control

Velvety-Matte finish

Lighweight Powder Feel

35 AED

25% OFFFeatured

Noor Gold Aloe Vera Whitening Soap

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Noor Gold Aloe Vera Whitening Soap

Noor Gold Aloe Vera Whitening Soap is a gentle yet effective whitening soap designed to deeply cleanse and moisturize the skin for a fresh, healthy appearance. Enriched with aloe vera, it helps remove dead skin cells while supporting a brighter and more even-looking complexion. This best whitening soap is suitable for daily use on face and body, leaving your skin feeling soft, smooth, and visibly refreshed. Formulated for external use only, it is ideal for achieving clean, healthy, and radiant skin.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Palmitic Acid, Palm Oil, Palm Kernel Oil, Deionized Water, Sodium Hydroxide, Glycerin, Sorbitol, Strearic Acid, Olive Fruit Oil, Aloe Vera Extract, Tetrasodium EDTA, Sodium Chloride, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Vitamin E (as an antioxidant), Talc, Sodium Lactate, Colouring Agent, Fragrance

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

11% OFFFeatured

Royal Beauty Face & Body Scrub Coffee 500ml

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Royal Beauty Face & Body Scrub Coffee 500ml

A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

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Highlights:

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

Brightens and Evens Skin Tone: Infused with Arbutin and Kojic Acid, this cream helps reduce dark spots and pigmentation, leaving skin visibly brighter and more even-toned.
Hydrating & Moisturizing Formula: The Vitamin E and Glutathione blend deeply hydrates and nourishes your skin, restoring moisture and ensuring smooth, supple skin all day long.
Anti-Aging & Wrinkle Reduction: With the power of Vitamin E and Glutathione, this cream fights fine lines and wrinkles, promoting a youthful and radiant complexion.
Gentle Skin Protection: Enriched with Licorice Extract, this cream protects against environmental stressors while providing long-lasting hydration for a glowing, healthy skin appearance.
Suitable for All Skin Types: This lightweight formula, with Arbutin and Kojic Acid, is gentle enough for all skin types, delivering skin tone correction, anti-aging benefits, and hydration without irritation.

20 AED

20% OFFFeatured

La Tchadienne Exfoliating Super White Cleansing and Nourishing Vitamin C 160gm

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La Tchadienne Exfoliating Super White Cleansing and Nourishing Vitamin C 160gm

Reduces grease, acne, freckles, dark spots. Refreshes you all

daily. Suitable for all skin types. To wash the body or face twice a day,

morning and evening. You can apply it as often as you like.

Use: to cleanse the skin of the face or body.

20 AED

15% OFFFeatured

Rapid Clair Body Cream White Absolute Classic 500ml

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Rapid Clair Aloe Vera Super Lightening Cream 250ml

Discover the lightening power of Rapid Clair Aloe Vera Super Lightening Cream. With its aloe vera-based formula, this product hydrates and softens the skin while reducing dark spots and evening out the complexion. Its 250ml format ensures long-lasting use for healthy, glowing skin.

55 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Personal Care, Skin Care

Dr Rashel Feminine Deodorant Fresh Spray 100ml

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Dr Rashel Feminine Deodorant Fresh Spray 100ml

Everything you need in one product

Long lasting removes odor, itching, minimizes sweat, antibacterial and refreshing.

Benefits:

Women’s Deodorant Spray is a quick and easy way to freshen up just about anywhere.

It works quickly by neutralizing odors and refreshing you.

Spray directly on the body or external intimate area, underarms, up to smelly feet.

It can be sprayed on underwear and lingerie liners to help further control any odors. (It’s great for yoga and exercise.)

Great odor control and elimination, anti-itch and anti-bacterial, leaves your intimate area smelling good and fresh.

How to use :

Shake and remove the cap from the product and spray onto the required area, making sure to spray at least 8 inches away from your body.

These sprays cannot be used internally, so be sure to apply them to the outer intimate area, underwear, or the lining of underwear only.

For best results, use before showering or before bed.

Warning:

For external use only

Do not use it on irritated, damaged or infected skin.

Stop using if you notice skin irritation or rash.

Store in a cool, dry place away from direct heat and light and out of reach of children

25 AED

9% OFFFeatured

Oils & Moisturizer, Skin Care

Carotis Skin Brightening Glycerin With Carrot Oil 60ml

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Carotis Skin Brightening Glycerin With Carrot Oil 60ml

Carotis Glycerin Brightening Oil 60ml operates through a carefully formulated blend of ingredients that work in synergy to bring out the best in your skin. Glycerin, a key component, acts as a powerful moisturizer, locking in hydration and helping to maintain your skin’s suppleness.

Additionally, the lightening agents in this innovative formula target areas of uneven skin tone, working diligently to reduce the appearance of dark spots and promote a more balanced complexion.

100 AED

5% OFFFeatured

Silky Cool Mint Foot & Body Scrub Gel 4 Litres

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Silky Cool Mint Foot & Body Scrub Gel 4 Litres

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

22% OFFFeatured

Veetgold Almond Super Whitening Body Repair Lotion, 300ml

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Veetgold Almond Super Whitening Body Repair Lotion, 300ml

Veet Gold Almond Super Whitening Body Repair Lotion is a luxurious, fast-acting formula that delivers visible results in just 7 days. This nourishing lotion is enriched with the goodness of almond oil and other natural ingredients to deeply hydrate and repair damaged skin. It works to lighten dark spots, even out skin tone, and promote a radiant, youthful complexion.

35 AED

PRODUCTS ON SALES

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8% OFFFeatured

Bar Soap, Skin Care

Precious Skin Gluta Primme Body Lotion 300ml

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Precious Skin Gluta Primme Body Lotion 300ml

Gluta Primme Body Lotion is a highly effective moisturizer enriched with glutathione, known for its skin-brightening properties. It deeply hydrates and nourishes the skin, leaving it soft, smooth, and radiant. Ideal for daily use, this lotion helps reduce pigmentation and even out skin tone, giving your skin a healthy and natural glow.

Benefits:

Contains glutathione to help brighten the skin.
Provides deep hydration and improves skin appearance.
Helps even out skin tone and reduce pigmentation.
Offers long-lasting moisture without leaving a greasy feel.
Suitable for daily use on all skin types.
How to Use:
Apply an adequate amount of lotion to clean skin, gently massaging until fully absorbed. Use daily for the best results

55 AED

11% OFFFeatured

Conditioner, Hair Care

Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

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Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

Infused with biotin for a softer, healthier and longer hair.

Enhance you hair’s strength and manageability with our Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner. Infused with biotin, it instantly softens, detangles and provides balanced moisture and support for healthier, longer hair without rinsing.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Apply generously to senctioned hair. Use your detangling tool to work through evenly. Do not rinse. Leave in for continous conditioning.

40 AED

14% OFFFeatured

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

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Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

30 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

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Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

20% OFFFeatured

Active Balance Half Cast Whitening Body Lotion 500ml

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Active Balance Half Cast Whitening Body Lotion 500ml

Active Balance Half Cast Whitening Body Lotion is fortified with kojic acid, glutathione and alpha arbutin that lightens the skin and unifies your skin tone. It also nourishes and care for your skin.

160 AED

7% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove Advanced Care Even Tone 72h Deodorant Spray 250ml

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Dove Advanced Care Even Tone 72h Deodorant Spray 250ml

Dove Even Tone Anti-Perspirant Deodorant

Achieve fresh, even-toned underarms with Dove Even Tone Anti-Perspirant Deodorant. Specially formulated to reduce dark spots and uneven skin tone, it delivers powerful protection while deeply caring for delicate underarm skin. Infused with Dove’s signature ¼ moisturizing cream, this gentle, alcohol-free deodorant keeps skin soft, hydrated, and irritation-free. Enjoy long-lasting freshness with a light, clean fragrance that keeps you confident all day.

Key Features

Even Tone Formula: Helps reduce dark spots, revealing smoother and more even-looking underarms.
Gentle on Skin: Enriched with Dove’s ¼ moisturizing cream to nourish and care for sensitive underarm skin.
Alcohol-Free: Prevents dryness and irritation, making it ideal for sensitive skin.
Long-Lasting Freshness: Features a refreshing scent that keeps you clean and confident throughout the day.
Suitable for All Skin Tones: Visibly brightens and smooths the underarm area.

65 AED

22% OFFFeatured

Amalico Chebe Hair Oil Argan 250ml

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Highlights:

Amalico Chebe Hair Oil Argan 250ml

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Fruits Hair Conditioner 5 Litre

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Highlights:

Silky Cool Fruits Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

10% OFFFeatured

Conditioner, Hair Care

Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

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Highlights:

Queeny Cazara Rosemary Mint Hair & Scalp Strengthening Conditioner

Queeny Cazara Rosemary & Mint Strengthening Conditioner is designed to deeply nourish and fortify hair strands, giving them the strength and resilience they need to grow healthier and stronger. Infused with the powerful properties of rosemary and mint, this conditioner works to reduce breakage while soothing and refreshing the scalp.

Rosemary enhances hair resilience, helping to improve the overall health of each strand, while mint provides a cooling sensation that alleviates any irritation, leaving your scalp feeling revitalized. The result is smoother, shinier, and more manageable hair that radiates strength and vitality.

Key Features:

Deep Nourishment: Infused with rosemary and mint to nourish and hydrate hair strands.
Strengthens & Fortifies: Reduces breakage and enhances hair resilience for healthier hair.
Soothes & Refreshes: Mint cools and comforts the scalp, alleviating irritation.
Smoothes & Adds Shine: Leaves hair feeling soft, shiny, and more manageable.
Promotes Healthy Growth: Supports hair growth by nourishing the scalp and strands.

How to Use:

After shampooing with Queeny Cazara Rosemary & Mint Strengthening Shampoo, apply a generous amount of the conditioner to damp hair, focusing on the lengths and ends. Leave it on for 2-3 minutes, then rinse thoroughly. For optimal results, use regularly in your hair care routine.

45 AED

20% OFFFeatured

Mega Glow Egyptian Daily Vitamin C 7% Lactic Acid Exfoliating & Hydrating Lotion 400ml

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Mega Glow Egyptian Daily Vitamin C 7% Lactic Acid Exfoliating & Hydrating Lotion 400ml

Mega Glow Egyptian Daily Vitamin C 7% Lactic Acid Exfoliating & Hydrating Lotion is a daily skincare lotion formulated to exfoliate, moisturize, and brighten the skin for a smoother, more radiant and glowing-looking complexion.

Formulated with 7% Lactic Acid, this lotion provides gentle chemical exfoliation to help remove dull surface skin cells and improve the appearance of rough and uneven-looking skin. Lactic Acid is an alpha hydroxy acid (AHA) that helps support smoother skin texture while also providing hydrating benefits.

The formula is enriched with Vitamin C antioxidant care to help protect the skin from environmental oxidative stress while supporting a brighter and more luminous-looking complexion.

Its moisturizing formula helps maintain skin hydration while exfoliating, making it suitable for people looking to improve dullness, rough texture, and uneven-looking skin.

The product is labeled fragrance-free, paraben-free, and non-greasy for comfortable everyday skincare.

Key Benefits:
• Contains 7% Lactic Acid.
• Gently exfoliates dull surface skin.
• Helps improve rough and uneven-looking skin texture.
• Moisturizes and hydrates the skin.
• Helps brighten dull-looking skin.
• Promotes radiant and glowing-looking skin.
• Enriched with protective Vitamin C antioxidant.
• Helps support smoother and softer-looking skin.
• Fragrance-free formula.
• Paraben-free.
• Non-greasy texture.
• Exfoliating and hydrating skincare in one formula.

Directions for Use:Apply an appropriate amount to clean, dry skin and gently massage until absorbed. If you are new to lactic acid products, begin with less frequent applications and gradually increase use according to your skin’s tolerance.

Because alpha hydroxy acids such as lactic acid can increase skin sensitivity to sunlight, use a broad-spectrum sunscreen and limit unnecessary sun exposure while using the product and afterward.

Avoid the eye area and do not apply to broken or irritated skin. Discontinue use if persistent irritation occurs. For external use only.

120 AED

GIFT SET

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7% OFFFeatured

Creams, Skin Care

Trimay Mela-Tranex Daily Vitalize Cream 40ml

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Trimay Mela-Tranex Daily Vitalize Cream 40ml

Anti-pigmentation lightening cream Trimay Mela-Tranex Daily Vitalize Cream will help get rid of problems such as uneven tone, dull sallow skin tone, melanin overproduction, post-traumatic pigmentation and photodamage.?The formula of the product includes the most effective and safe cosmetic components aimed at reducing melanin synthesis, combating pigmentation and generally improving skin tone.

The product lightens pigment spots and prevents their appearance, reduces the visibility of freckles and post-acne marks, eliminates dullness, revitalizes the skin and gives it a healthy glow.?With regular use, the cream visually refreshes and rejuvenates the face as a whole, returning the skin to a healthy and rested appearance.

The soft texture of the cream is quickly absorbed into the skin, deeply nourishes it, brightens and evens out the complexion without the effect of exfoliation.?That is why the cream is perfect even for those with sensitive skin.

65 AED

11% OFFFeatured

White Express Cream 10 Days Classic Original 500ml

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Highlights:

White Express Cream 10 Days Classic Original 500ml

Depigmenting care WHITE EXPRESS lightening beauty cream with butylresorcinol and AHAs, designed under cosmetic control, treats the upper layers of the epidermis to eliminate excess sebum, blackheads and impurities to restore a clear and uniform complexion in ten days only. In daily association with WHITE EXPRESS soap, say goodbye to pimples and blackheads.

Manual:

Gently massage after bathing all over the body, paying particular attention to hyper-pigmented areas. The cream absorbs very quickly and does not greasy.

Avoid contact with eyes.

Do not expose yourself to the sun.

85 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil, Boxed 30ml

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Argan Oil:

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

Feminine Care, Personal Care

Fam Sanitary Pads, Extra Thin, 16 Pads, Large Size, With Wings

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Highlights:

Fam Sanitary Pads, Extra Thin, 16 Pads, Large Size, With WingsFam are feminine pads that have a unique and unprecedented absorption of liquids and secretions to provide maximum protection and comfort for you.

20 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Express Glow Triple Fast Lightening Treatment Gel 50gm

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Highlights:

Express Glow Triple Fast Lightening Treatment Gel 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Gel combines Grape Seed Extract, Asafetida Extract, Arbutin, and Vitamin C in a lightweight, fast-absorbing gel formula developed to help visibly lighten skin and improve the appearance of uneven skin tone. Designed to absorb quickly with little to no residue, it is an excellent choice for oily and combination skin, leaving skin feeling fresh and comfortable without a heavy or greasy feel.

Enriched with hydrating and soothing ingredients, it helps improve the appearance of dullness while promoting a smoother, clearer, and more even-looking complexion. With continued use, skin appears visibly lighter, smoother, healthier-looking, and naturally radiant.

125 AED

Face Powders, Make Up

Enchanteur Enticing Talcum Fragrance Powder, 250gm, White

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Enchanteur Enticing Talcum Fragrance Powder, 250gm, White

Enchanteur enticing perfumed talc with its vivacious fragrance of rose combined with magnolia and revel in its touch. Infused with fine floral fragrance, this talcum powder will leave your skin feeling beautifully smooth and silky soft.

15 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Honey 500ml

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Highlights:

Active White Clarifying Shower Gel with Honey 500ml

The ACTIVE-WHITE shower gel with honey contains active ingredients that gradually help to gently clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Deeply cleanses the skin

Harmonizes the complexion

Gradually clarifies the skin

How to use

Use for daily cleansing.

30 AED

20% OFFFeatured

Trimay E.Plant Luronic Hydrating Cream 50ml

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Highlights:

Trimay E.Plant Luronic Hydrating Cream 50ml

Trimay E.Plant Luronic Hydrating Cream restores moisture levels, prevents dryness and eliminates tightness, restores and softens the skin, maintaining an elastic appearance and smooth texture. It has antioxidant action and prevents cell ageing.

The product soothes irritation, evens out skin tone and reduces sensitivity, helping skin cope with irritating external factors. The cream does not leave a greasy sheen and has an anti-inflammatory effect.

The product?s formula is based not on water but on aubergine extract (44%), rich in antioxidants and polyphenols. Eggplant extract protects cells from free radicals, restores the skin, has an anti-inflammatory and anti-ageing effect and prevents wrinkles.

The composition is rich in probiotics ? components that normalize the balance of microflora, inhibit the growth of harmful bacteria and increase barrier functions, thus maintaining the elasticity and firmness of the skin.

120 AED

8% OFFFeatured

Reborn Beauty Hair Serum Frizz Ease Infused with Argan and Jojoba Oil 100ml

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Highlights:

Reborn Beauty Hair Serum Frizz Ease Infused with Argan and Jojoba Oil 100ml

REBORN BEAUTY Hair Serum Frizz Ease is designed to transform dry, frizzy, and unmanageable hair into silky-smooth perfection. Infused with the powerful blend of Argan Oil, known for its moisturizing and revitalizing properties, and Jojoba Oil, which strengthens and repairs damaged hair, this serum provides instant shine and long-lasting smoothness. This 100ml bottle of hair serum is perfect for daily use, whether you want to tame flyaways or add a touch of shine to your locks. The non-greasy, lightweight formula ensures your hair stays soft and sleek without any heavy buildup. How to Use: Apply a few drops of the serum to your palms. Gently run your hands through damp or dry hair, focusing on the ends. Why Choose REBORN BEAUTY? Natural Ingredients: Enriched with natural oils that promote healthier hair. Frizz Control: Keeps your hair frizz-free throughout the day. Long-Lasting Results: Provides a smooth and silky finish for hours. Easy Application: Simple and hassle-free daily use for quick styling. Style as desired.

55 AED

21% OFFFeatured

CeraVe Skin Renewing Retinol Serum 30ml

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CeraVe Skin Renewing Retinol Serum 30ml

CeraVe Skin Renewing Retinol Serum is designed to help diminish the appearance of fine lines and wrinkles while also helping to repair the protective skin barrier with 3 essential ceramides (1, 3 and 6-II). This anti-ag
RETINOL SERUM FOR FACE Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin

95 AED