Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Rich & Pure Lightening Cream 275ml

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Rich & Pure Lightening Cream 275ml

This clarifying cream, infused with potent ingredients, helps to clarify and brighten dull skin while promoting a smooth and even complexion. With a generous 275ml/9.3oz bottle, experience double the active formula for maximum results. Perfect for a brighter, more radiant you!

35 AED

25% OFFFeatured

Creams, Moisturizers, Skin Care

Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

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Yoko Perfume Serum Body Gel Vit C & Collagen 120ml

Yoko Perfume Serum Body Gel – Vit C & Collagen 120 ml. Experience smooth, clear skin and look younger than ever. With Yoko Body Serum Vitamin C and collagen formula Light gel texture Deeply nourishes the skin with a long-lasting fragrance all day long.

Vitamins C & B3 revitalize dull skin. Come back and look bright and clear.
Collagen from starfish. Make your skin look youthful and smooth.
Aloe vera. Add moisture to the skin

How to use : Apply all over the body regularly in the morning and evening.

15 AED

13% OFFFeatured

Active White Anti Age Clarifying Body Lotion with Collagen 250ml

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Active White Anti Age Clarifying Body Lotion with Collagen 250ml

Active-White Collagen body lotion moisturizes and clarifies the skin gently. Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of collagen, the skin is smoothed and effects of age fades.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and brightens the skin.

How to use

Apply on dry and clean skin preferably after shower or bath. Rinse hand after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine

35 AED

8% OFFFeatured

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Shower Gel, Skin Care

EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

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EOS Shea Better Cashmere Body Wash Vanilla Cashmere 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Vanilla Cashmere

Whipped vanilla, soft musk & cozy caramel.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

110 AED

25% OFFFeatured

Piment Doux Exfoliating and Lightening Soap 125gm

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Piment Doux Exfoliating and Lightening Soap 125gm

The exfoliating and lightening soap Piment Doux is a set of whitening agent, vegetable substances and apricot powder that clean, exfoliate and clarify the skin while caring for your epidermis. Use with other products of the range for optimal result.

15 AED

14% OFFFeatured

Precious Skin Snail Body Bright Acne Soap 70gm

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Precious Skin Snail Body Bright Acne Soap 70gm

Clear & Nourish with Snail Care
Pamper your skin with Precious Skin Snail Body White Acne Control Soap, crafted with snail extract for gentle yet effective body care.

Key Benefits:

Snail extract helps nourish and smooth the skin
Cleanses while supporting clearer-looking skin
Helps reduce dullness for a brighter appearance
Gentle formula suitable for daily use

Reveal skin that feels soft, fresh, and confident every day.

30 AED

33% OFFFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Rosemary Beauty Soap 125gm

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Valera Rosemary Beauty Soap 125gm

10 AED

13% OFFFeatured

Maxi-Peel Vitamin Exfoliant Solution No2 60ml

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Maxi-Peel Vitamin Exfoliant Solution #2 60ml

Exfoliate & cleanse skin solution for all skin types.
Combines Hydroquinone & Tretinoine to fight skin blemishes, blackheads, and pimples.
Hydroxyl Acids for removing dead skin cells & treating acne.
Vitamins A, B3, C & E as skin moisturizing emollients.

Maxi Peels’ Vitamin-Exfoliant solution is ideal for all skin types & various skin-related concerns for smooth and glowing skin. It has active ingredients like Hydroxyl Acids, Hydroquinone & Tretinoine that eliminate dead skin cells and reduce acne marks, blackheads, whiteheads, and blemishes. Essential skin vitamins like A, B3, C, and E act as natural emollients and moisturizers to prevent harmful environmental damage and dryness.

35 AED

13% OFFFeatured

Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

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Skin Doctor Sandal Wood Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Sandal Wood which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OFFFeatured

Creams, Shampoo, Skin Care

Vaseline Brightening Gel Fresh & Radiant RiceWater 180ml

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Vaseline Brightening Gel Fresh & Radiant RiceWater 180ml

Vaseline Healthy Bright Fresh & Radiant Skin Lightening Gel is an ideal daily-use lightening gel designed for hot and humid climates with rice water for brighter, younger-looking skin.

35 AED

PRODUCTS ON SALES

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10% OFFFeatured

Scrubs, Skin Care

Silky Cool Date & Milk Face & Body Scrub 500ml

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Silky Cool Date & Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

20% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Animal Design Bath Glove Green Frog

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Moroccan Oil Animal Design Bath Glove Green Frog

Bring a playful touch to your bath routine with the Moroccan Oil Animal Design Bath Glove in Green Frog.

Designed for gentle exfoliation and effective cleansing, this bath glove helps to remove dead skin cells, dirt, and excess oil, leaving your skin feeling smooth and refreshed.

The cute green frog design makes bath time enjoyable for both kids and adults.

Made from terry material

In the shape of animal design

Attractive to children’s eye- makes them love shower time

Use it to gently massage baby’s body

16 AED

14% OFFFeatured

Dhin Dhin Sunblock Cream 125ml

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Dhin Dhin Sunblock Cream 125ml

Amalico’s natural sunblock cream provides safe and effective protection against harmful UV rays. Made with all-natural ingredients like coconut oil and shea butter, it’s gentle on all skin types and absorbs quickly without leaving a greasy residue. Give it a try today

30 AED

25% OFFFeatured

Noor Carrot Whitening Soap

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Noor Carrot Whitening Soap

Noor Gold Carrot Whitening Soap is a whitening soap enriched with carrot extract, known for its vitamin-rich properties that help promote a healthy, natural glow. This best whitening soap supports brighter-looking skin while helping reduce the appearance of freckles and dark spots for a more even tone.

Designed for daily use, this whitening soap helps keep the skin moisturized, clean, and refreshed. With regular use, this best whitening soap enhances your skin’s natural radiance, leaving it soft, smooth, and visibly healthy.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Palmitic Acid, Palm Oil, Palm Kernel Oil, Sodium Hydroxide, Glycerin, Sorbitol, Stearic Acid, Olive Fruit Oil, Daucus Carota Sativa (Carrot) Root Extract, Tetrasodium EDTA, Coloring Agent, Fragrance, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate.

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

8% OFFFeatured

Oserth Oserth Restore Shampoo 1000ml

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Oserth Oserth Restore Shampoo 1000ml

A reparative wash that rebuilds damaged strands while shielding hair from daily stressors.

• Protein Infusion: Kale and carrot proteins patch-repair weak areas in the hair shaft
• Brilliant Shine: Castor oil smooths cuticles for immediate light reflection
• Color-Safe: Gentle enough for chemically-treated hair
• Zero Harsh Sulfates: Cleanses without causing additional damage
• Perfect care for after straightening treatments

Wake up damaged hair with this nutrient-rich reset.

120 AED

3% OFFFeatured

Scrubs, Shower Gel, Skin Care

Purest Glow Niacinamide & Ginseng Lightening Body Wash 1000ml

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Purest Glow Niacinamide & Ginseng Lightening Body Wash 1000ml

The Purest Glow Niacinamide & Ginseng Lightening Scrub Shower Gel is formulated with 35% niacinamide and 6% zinc PCA to intensively lighten skin while tightening pores. This scrub shower gel gently exfoliates and cleanses, leaving skin smoother, brighter, and more refined.

Key Active Ingredient

Niacinamide 35% + Zinc PCA 6%

Helps deliver intensive lightening with regular use.
Supports pore tightening for smoother, more refined skin.

Promised Benefits

Supports intensive skin lightening.
Helps tighten pores for a smoother appearance.
Gently exfoliates while cleansing the body.
Nourishes skin with ginseng-infused formula.

How to Use

Apply to wet skin and massage gently in circular motions to exfoliate.
Rinse thoroughly with water.
Use daily for best results.

Suitable For

All skin types seeking intensive lightening and pore tightening.
Individuals wanting a gentle exfoliating cleanse.

Storage Instructions

Store in a cool, dry place away from direct sunlight.
Keep bottle tightly closed after use.

Important Information

For external use only; avoid contact with eyes.
Do not apply to broken or severely irritated skin.
Keep out of reach of children.

Size

1000ml / 33.8fl.oz

195 AED

25% OFFFeatured

Yong Chin Cucumber Herbal Soap 100gm

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Yong Chin Cucumber Herbal Soap 100gm

YC Cucumber Herbal Soap contains natural cucumber extract to effectively whiten and brighten the skin. It helps eliminate dead skin cells, dirt, and residue, revealing youthful and clean skin.

15 AED

20% OFFFeatured

BNB Organic Acne Control Tea Tree Face Wash 120ml

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BNB Organic Acne Control Tea Tree Face Wash 120ml

Tea Tree Face Wash is a powerful yet gentle cleanser designed to fight acne and prevent future breakouts. Infused with antibacterial tea tree oil, this face wash cleanses pores, reduces inflammation, and leaves your skin with a clearer complexion.

✔️ Suitable for: Oily and acne-prone skin
✔️ Targets: Acne, breakouts, inflammation, excess oil
✔️ Key ingredients: Tea Tree Oil, Glycerin, Panthenol, Calophyllum Inophyllum Seed Oil

Benefits:

Fights acne and prevents future breakouts
Cleanses pores and removes impurities
Reduces inflammation and redness
Contains antibacterial tea tree oil to combat acne
Fades age spots and freckles, boosting radiance
Nourishes and protects the skin
Provides SPF 30 for daily sun defense

This face wash helps balance oil levels, soothe the skin, and improve overall skin health, leaving it feeling fresh, clean, and rejuvenated. Ideal for those struggling with acne and looking for a gentle solution to achieve clearer, glowing skin.

40 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Makari Exclusive Tone Boosting Body Glycerin 500ml

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Makari Exclusive Tone Boosting Body Glycerin 500ml

Treat hyperpigmentation with our Exclusive Toning Glycerin. Let this silky formula glide onto your body as it locks in moisture for a healthier-looking appearance. Infused with our exclusive brightening complex, the toning glycerin helps fade body discolorations such as liver spots and scars, creating a more radiant complexion.

Recommended for all skin types except sensitive
-Use every other day or night on cleansed, dampened body to seal in moisture.
-Use before applying Toning Lotion, Beauty Milk or Toning Milk.
-Recommend susncreen during the day to prevent future hyperpigmentation.

260 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

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Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

Free from sulphate, parabens, petrolatum, silicones and mineral oil

The Skala Brasil Amazonian Nutrition Maracuj? and Patau? Oil Line accelerates hair growth, giving it strength and resistance. Patau? Oil, known as Amazonian Olive Oil, is a fruit that contributes to accelerated hair growth.

Schedule stage: the Maracuj? and Patau? Oil family falls into the Nutrition and Reconstruction stages.

Nutrition: for dry hair with dry ends. This stage restores lipids, giving the hair movement and alignment.

Reconstruction: for damaged, rubbery and brittle hair. This step restores amino acids, giving strength and resistance.

85 AED

GIFT SET

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11% OFFFeatured

Scrubs, Skin Care

Xtreme Collection Sea Minerals Gel Scrub 500ml

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Xtreme Collection Sea Minerals Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Sea Minerals, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Sea Minerals Gel Scrub 500ml

40 AED

13% OFFFeatured

Cathy Doll White Milk Shine Peeling Body Scrub 320ml

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Cathy Doll White Milk Shine Peeling Body Scrub 320ml

Cathy Doll White Milk Shine Peeling Body Scrub – Radiant, Smooth Skin with Every Use

Reveal soft, glowing skin with the Cathy Doll White Milk Shine Peeling Body Scrub, a luxurious exfoliating gel infused with nourishing milk protein, white strawberry, coenzyme Q10, and a blend of skin-loving ingredients. Designed to gently remove dead skin cells and impurities, this creamy scrub leaves your skin brighter, smoother, and deeply hydrated.

The gentle, moisture-rich gel texture exfoliates without irritation, making it ideal even for sensitive skin. By sloughing off dull, inactive skin cells, it promotes cell renewal and helps fade dark spots, fine lines, and rough patches—giving your skin a naturally radiant and youthful appearance.

Key Benefits:

Gently exfoliates dead skin cells for smoother, softer skin
Brightens and evens skin tone, reducing dullness and dark spots
Hydrates and nourishes with a rich blend of milk protein, almond oil, and hyaluronic acid
Helps improve skin elasticity and reduces the appearance of wrinkles
Promotes skin renewal, leaving the body visibly fresher and more luminous
Non-irritating formula suitable for all skin types (not recommended for facial use)
Leaves skin clean, fresh, and never greasy after use

Powerful Natural Ingredients:

Milk Protein: Rich in amino acids and lactic acid, it nourishes, softens, and brightens skin while gently exfoliating.
White Strawberry Extract: Known for antioxidant benefits, it helps reduce dark spots and enhance skin radiance.
Coenzyme Q10: Boosts skin energy, helps smooth fine lines, and protects against oxidative stress.
Hyaluronic Acid: Deeply hydrates and locks in moisture for plump, supple skin.
Niacinamide (Vitamin B3): Brightens, improves texture, and calms irritated or sensitive skin.
Almond Oil & Vitamin E: Intensely moisturize and protect the skin’s natural barrier, improving softness and elasticity.
Vitamin C: Supports a more even skin tone and protects against free radicals and premature aging.

How to Use:
Apply an appropriate amount of the scrub to dry skin before showering. Gently massage in circular motions until dead skin cells peel off. Rinse thoroughly with clean water. For best results, use twice a week. Avoid use on the face as facial skin is more sensitive.

35 AED

31% OFFFeatured

Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

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Highlights:

Geisha Beauty Secrets Lightening Cream With Kojic Acid 50ml

Experience the power of Geisha Active Lightening Cream with Kojic Acid. This remarkable ingredient brightens sun spots, scars, and age spots, providing an anti-aging effect. With its antimicrobial properties, it promotes a luminous and even-toned complexion.

Our advanced formula reduces dark spots and brightens the skin, unveiling a radiant complexion. Derived from natural sources, the active ingredient, Kojic Acid, ensures gentle yet effective results.

Directions: Apply a thin layer of hydrating Cream to clean, dry skin, use it preferably at night, follow up with SPF 50 for sunscreen protection, and limit sun exposure>

Active Ingredient: Kojic Acid.

45 AED

15% OFFFeatured

Shower Gel, Skin Care

Gluta White Strawberry Shower Gel 1000ml

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Highlights:

Gluta White Strawberry Shower Gel 1000ml

Gluta White Strawberry Shower Gel is a refreshing and luxurious shower gel designed to brighten and even out your skin tone. Enriched with Glutathione, this formula helps reduce the appearance of dark spots, scars, and discoloration, promoting a smoother and more even complexion.

Collagen works to enhance skin elasticity, giving your skin a firmer and more youthful appearance. The sweet strawberry fragrance provides a delightful, refreshing touch, making every shower feel like a rejuvenating experience. Suitable for daily use, this shower gel nourishes and revitalizes your skin, leaving it soft, hydrated, and glowing.

Key Features:

Glutathione: Known for its brightening and skin-evening effects.
Collagen: Helps improve skin elasticity and firmness.
Strawberry Fragrance: Adds a refreshing, sweet scent to your shower routine.
Gentle Formula: Suitable for daily use to keep skin smooth and hydrated.

Benefits:

Brightens Skin: Helps reduce dark spots and discoloration for a more even tone.
Improves Skin Elasticity: Collagen supports firmer, youthful-looking skin.
Hydrates & Nourishes: Provides deep moisture, leaving skin soft and smooth.
Refreshing Fragrance: The strawberry scent adds a touch of freshness to your routine.

55 AED

10% OFFFeatured

Pretty Cowry Almond Scrub 350ml

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Pretty Cowry Almond Scrub 350ml

Almond Sherbet Body Scrub is smooth your skin with pure sea salt blended with almond extract and vitamins that gets you glowing, with non abrasive salt granule, this brightening scrub will help to gently exfoliate away dark spots, dull rough skin cells for clearer, brighter and more luminous skin.

45 AED

13% OFFFeatured

IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

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IQueen Classic Wood Vent Thermal Hair Brush 62x260mm

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability.

Crafted from beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. The vented metal barrel heats quickly and allows air circulation, working with a blow dryer to mimic a curling iron effect. The ceramic coating evenly spreads and retains heat, reducing damage. Heat-resistant ionic nylon bristles reduce frizz, lock in moisture, and add shine for a smooth, volumized finish.

Overall Diameter: 62mm, Length: 260mm

70 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Papaya, 500m

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Pretty Cowry Face Scrub Cream Papaya, 500ml

This scrub is enriched with papaya extract that gently cleanses the skin, removes cuticles and dirt from the pores and keeps the pores unclogged, leaving the skin light, delicate and elastic. It evens out, brightens, moisturizes the skin and creates a hydrated and glowing texture.

45 AED

11% OFFFeatured

A Bonne Perfume Whitening Lotion Carrot & Peach 300ml

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Highlights:

A Bonne Perfume Whitening Lotion Carrot & Peach 300ml

This lotion instantly boosts moisture, skin tone and scent attraction. Plus helps protect from UV rays. Full of highly nutritious active ingredients, Carrot extract, Peach extract, and Glutathione give whitening and hydrating.

* Carrot Extract packed with natural antioxidant that protects skin from damaging free radicals and deeply hydrate skin.

* Peach Extract a great source of nutrients, multivitamins and minerals. Gives excellent radiant glow to the skin. Provide hydrating and antioxidant-rich benefits to help keep skin moisturized and beautifully radiant glow. X3 Whitening Glutathione

✔ 0% Alcohol

✔ 0% Paraben

✔ 0% Sticky Feel

Direction: Apply over clean, damp the whole body skin, daily or whenever nourishment is needed

40 AED

13% OFFFeatured

Hair Care, Hair Growth

Wonder Gro Argan Oil for Hair and Skin 118ml

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Wonder Gro Argan Oil for Hair and Skin 118ml

Tame frizz and flyaways with Wonder Gro Argan Oil. This rich, multi-purpose oil is packed with essential fatty acids, antioxidants, and vitamins to help keep your hair and skin smooth and shiny. Nourishes and condition from head to toe.

35 AED

25% OFFFeatured

Eveline White Prestige 4D Whitening Facial Scrub 150ml

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Highlights:

Eveline White Prestige 4D Whitening Facial Scrub 150ml
- White Prestige 4D cosmetics series is the innovative treatment, acting in four dimensions, lightens epidermis, evens out skin tone, and counteracts excessive pigmentation for up to 48h after application.
- Contains Centella Asiatica which nourishes and supports the renewal of the natural protective barrier of the skin and Fracto2 Illumi Laser + Lumiwhite complex which lighten the skin, smooth, and reduce discolourationsniacinamide – enhance skin elasticity and firmness.
- The action of scrub particles combined with Fracto2 Illumi Laser with Lumiwhite Complex promotes skin whitening by preventing discoloration.
- For oily and combination skin.
The perfect scrub to lighten and smooth your skin from Eveline.

45 AED