Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Oil-Free Beauty Cream

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Super White Oil-Free Beauty Cream

ay goodbye to greasy skin with Super White Oil-Free Cream, specially made to control excess oil while keeping your skin bright, smooth, and hydrated. Its lightweight formula absorbs quickly, giving you a fresh, shine-free glow all day.

Key Benefits
✅ Controls excess oil & prevents shine
✅ Brightens dull, tired-looking skin
✅ Lightweight & non-greasy formula
✅ Keeps skin smooth, soft & hydrated
✅ Helps reduce acne breakouts caused by oil
✅ Perfect for oily & combination skin

Stay fresh, confident, and glowing without the shine – with Oil-Free Cream.

25 AED

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

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Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Turmeric Beauty Cream 30gm

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Super White Turmeric Beauty Cream 30gm

25 AED

17% OffFeatured

Rano Beauty Cream Glowing White Skin in Just 7 days

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Rano Beauty Cream Glowing White Skin in Just 7 days

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Rano Beauty Cream Glowing White Skin in Just 7 days

Rano Beauty Cream

Visible Results in 7 days

Effective for Dryness, Darkspots, Wrinkles, Uneven skin tone, skin dullness and rough skin

25 AED

6% OffFeatured

Mixa Ceramide Protect Cream 400ml

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Mixa Ceramide Protect Cream 400ml

Mixa Ceramide Protect Body Cream 400ml provides intensive care for very dry skin.
Formulated with 10% glycerin, squalane, and ceramides, it deeply hydrates, soothes, and strengthens the skin barrier.
The cream offers up to 48 hours of moisture, relieving discomfort while keeping skin soft and protected.

Product Features:

Clinically proven to reduce dryness, even severe.
Fragrance free. Hypoallergenic
Reduces 60% of dryness
10% of glycerin, squalane & ceramides
Tested under medical control
Clinically proven results

How to use:

Apply mixa ceramide daily and generously on body

75 AED

6% OffFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

5% OffFeatured

Serums, Skin Care, Spot Corrector

PRO LAB Ceramide Barrier Repair Serum 30ml

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PRO LAB Ceramide Barrier Repair Serum 30ml

The PRO LAB Ceramide Barrier Repair Serum 30ml is a concentrated facial booster designed to soothe, hydrate, and strengthen your skin’s natural moisture barrier. It is formulated with skin-loving ingredients to reduce redness, lock in moisture, and restore balance to sensitive or damaged skin.

Key Features

Core Ingredients: Packed with 3% Ceramides, 1% Centella (Cica), and 1% Squalane.
Barrier Protection: Helps reinforce the skin against environmental stressors and prevents moisture loss.
Skin Calming: Helps soothe irritation, making it great for dry, sensitive, or compromised skin.

95 AED

LATEST PRODUCTS

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Creams, Skin Care, Tubes

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

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Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

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Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Energy 30ml

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Difeel 100% Natural Essential Oil Blends Energy 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Energy Essential Oil Blends helps energy levels.
Helps boost activity.

75 AED

13% OffFeatured

Neutrogena Bright Boost Gel Cream 50ml

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Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65 AED

14% OffFeatured

Disaar Soothing Natural Vitamin C Gel 300ml

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Disaar Soothing Natural Vitamin C Gel 300ml

Efficacy: moisturizing, nourishing, after sun repair, soothing, anti-acne, lighten scars

30 AED

13% OffFeatured

Skin Doctor Vita-C Whitening Toner 250ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

22% OffFeatured

Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

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Vaseline Hijab Bright All Day Radiant Cooling Serum 12H Perfume Tech 180ml

We believe everyone deserves to have healthy skin.

That’s why we created Vaseline All Day Radiant Cooling Serum, a special skin treatment for women with hijab.

Its light, non-sticky formula provides a refreshing cooling sensation without feeling hot on the skin, with an elegant and soft fragrance that lasts long.

Make skin brighter, radiant from within.

Vaseline All Day Radiant answers the needs of women with hijab:

Protected from UV rays that still penetrate the layers of clothing

35 AED

25% OffFeatured

Shower Gel, Skin Care

Gold Skin Shower Gel with Snail slime 500ml

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Gold Skin Shower Gel with snail slime 500ml
GOLD SKIN clarifying shower gel with snail slime cleans and moisturizes the skin. Enriched with snail slime, it helps even out skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits
• Cleans the skin.
• Reduces and prevents skin imperfections.
• Helps even out the complexion.
How to use
To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

30 AED

14% OffFeatured

Jergens Anti-Bacterial Soap 125gm Pack of 6

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Jergens Anti-Bacterial Soap 125gm Pack of 6

Jergens Anti-Bacterial Soap 125gm Pack of 6 is the perfect choice for those looking for a soap that not only cleanses but also protects against bacteria. Its powerful formula kills 99.9% of germs leaving your skin feeling clean and refreshed. With Jergens Anti-Bacterial Soap you can trust that your hands are getting the ultimate germ protection. This bars ensures that you always have a fresh supply of this effective soap. Its gentle yet effective formula is suitable for daily use keeping your skin healthy and clean. Jergens Anti-Bacterial Soap in a convenient 125g pack of 6 is a must-have for any household. Its anti-bacterial properties make it ideal for handwashing ensuring that you and your family stay protected from harmful germs. The soap lathers easily and rinses off cleanly leaving your skin feeling soft and nourished.

30 AED

29% OffFeatured

Face Wash, Skin Care, Tubes

Melano Facial Wash With Cucumber & Aloe vera 200ml

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Melano Facial Wash With Cucumber & Aloe vera 200ml

Cucumber & Aloe vera face wash

For all skin types, especially for sensitive skin.

– Gently washes dirt, make-up & other impurities to get fresh & clean skin.

– Calms & moisturizes the skin inflamed or damaged.

– Maintains skin elasticity & tightens pores

Leaves skin clean & supple, with a healthy radiant glow.

Cucumber & Aloe vera face wash contains:

Glycerin, D-panthenol, Cucumber Extract, Aloe vera Extract, Honey.

How to use:

Apply cucumber and aloe vera face wash on wet skin with gentle massage.

Leave it for a minute then rinse well with water.

For best results use it twice daily.

25 AED

13% OffFeatured

Melie White Exfoliating and Treating Lotion 100ml

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Melie White Exfoliating and Treating Lotion 100ml

Formulated with fruit essence, it fights against stubborn stains. It also removes dead cells from the skin to rejuvenate and tone it.

Use:

Soak on dry cotton and apply to face and neck or mix in your cleansing milk.

65 AED

PRODUCTS ON SALES

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Hair Care, Hair Dye

EZColor For Men M5 Medium Brown Permanent 80gm

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EZColor For Men M5 Medium Brown Permanent 80gm

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

40% OffFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

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Creme 21 German Glycerin Cream 99.5% Pure Glycerin 125ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed.

15 AED

10% OffFeatured

Deodorants & Antiperspirants, Fragrances, Men

MAAKE Revive Flex Deodorant Spray for Men 200ml

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Highlights:

MAAKE Revive Flex Deodorant Spray for Men 200ml

Feeling drained and it’s only midday ? Just apply and revive to keep on going! It’s important to take care of how you smell because that’s your identity, and in a busy world, there’s no better companion that MAAKE.

Instructions: Shake well and hold nozzle approximately 15 centimeters from your body, and spray 2-3 times.

Caution: For external use. Highly flammable. Do not use near sources of heat or fire, and do not expose to sun. Store in a cool, dry place. Keep out of the reach of children.

45 AED

38% OffFeatured

Valera Hand Cream Nila Zarka

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Highlights:

Valera Hand Cream Nila Zarka

25 AED

11% OffFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Oud 1000ml

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Highlights:

Royal Beauty Hot Oil Hair Cream Oud 1000ml

Royal Beauty Hot Oil Hair Cream with Oud is infused with Keratin, Protein, and Collagen to strengthen and repair your hair, revitalizing each strand from within.
Benefits:
Helps condition and repair your hair.
Provides deep hydration and nourishment, making hair soft and manageable.
Hydrates and protects against environmental damage.
Free from parabens and sulfates, ensuring a gentle treatment suitable for daily use.
Safe for dry, damaged, and color-treated hair.
Key Ingredients:
Keratin, Protein, and Collagen
Oud

40 AED

13% OffFeatured

Eveline Galaxity Glitter Mask Magic Crystal

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Highlights:

Eveline Galaxity Glitter Mask Magic Crystal

An intensely soothing gel mask with glittering particles cleans the skin from the depth and prevents excess sebum production.
Pomegranate extract effectively improves skin elasticity.
Nourishes and moisturizes the skin, immediately enhancing its smoothing.
Soothes the skin and prevents dryness.
Deeply detoxifies and purifies the skin.
For all skin types.

Your ideal product for clean and smooth skin from Eveline.

35 AED

11% OffFeatured

Feminine Care, Personal Care, Sensitive Areas

Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150ml

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Laser White Gentle Intimate Area Cleansing Fluid Musk Al Tahara 150ml

40 AED

10% OffFeatured

OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

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OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

Cleanse and nourish your hair with the OGX Renewing+ Argan Oil of Morocco Shampoo. Formulated Argan Oil sourced straight from Morocco, the shampoo helps to replenish the hair to leave your tresses feeling soft and shiny. Working into a thick, creamy lather, the shampoo rinses away product build up, dirt, oil and impurities to leave your hair shiny and clean, without stripping the natural moisture barrier. Argan Oil is rich in Vitamin E and fatty acids to help seal the cuticle and promote healthier-looking shiny hair. Treat your hair to the restorative benefits of this precious oil.

45 AED

13% OffFeatured

Pastil Elegant Touch Soft Skin Body Cream 360ml

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Pastil Elegant Touch Soft Skin Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

8% OffFeatured

Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

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Highlights:

Epiderm Baby & Junior Cream Triple Action Skin Cream 400g

Eczema, Psoriasis, Dehydrated skin, Uneven skin tone, Dark spots, Aging skin, Wrinkles & fine lines, Softens skin, soothes skin, Dry skin, cracked skin, Dry itchy skin & redness in skin. Gentamicin kills bacteria which are associated with eczema and psoriasis. In other words, it has anti-bacterial action.

60 AED

GIFT SET

5% OffFeatured

Creams, Skin Care, Tubes

Fair & White So White Cream Skin Perfector 250ml

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Highlights:

Fair & White So White Cream Skin Perfector 250ml

Thanks to its lightening active ingredient, this rich cream gently melts on your skin and lightens spots and imperfections. Pleasure and care! Your skin appears more even and lighter.

95 AED

13% OffFeatured

Hair Care, Hair Growth

Wonder Gro Biotin Styling Gel 454gm

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Highlights:

Wonder Gro Biotin Styling Gel 454gm

Wonder Gro Biotin Styling Gel will keep your hair strong and healthy throughout the styling process. Infused with nutrients and vitamins, this styling gel revitalizes and defines curls while providing long-lasting hold.

35 AED

7% OffFeatured

Sunny Isle Rosemary Mint Hair & Strong Roots Butter 59.14ml

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Sunny Isle Rosemary Mint Hair & Strong Roots Butter 59.14ml

Our Rosemary Mint Hair and Strong Roots Butter is a nutrient-rich, Double Growth formula that solves all your hair concerns. From nourishing hair follicles, smoothing split ends and help with dry scalp, this hair oil uses natural, ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

65 AED

31% OffFeatured

Eveline Serum Shot 3X Collagen Restoration And Renewal 30ml

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Highlights:

Eveline Serum Shot 3X Collagen Restoration And Renewal 30ml
Contains active ingredients that penetrate deep into the skin.
Strengthens the skin and enhances its structure, helping to improve elasticity and firmness.
A formula rich in three types of collagen, 24-karat gold, and elastin.
Effective in combating the signs of aging and visibly improving skin tone.
Helps maintain the skin’s optimal hydration level.
- Deep rejuvenation
- Effective hydration
- Anti-aging
- Improved skin elasticity
- Visible radiance
- Intensive nourishment
Ingredients:
Aqua (Water), Propanediol, Glycerin, Niacinamide, Collagen, Collagen Amino Acids, Hydrolyzed Elastin, Acacia Seyal Gum Extract, Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Colloidal Gold, Gold, Acetyl Hexapeptide-8, N-Prolyl Palmitoyl Tripeptide-56 Acetate, Biotin, Leuconostoc/Radish Root Ferment Filtrate, Urea, Xanthan Gum, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Pentylene Glycol, Potassium Sorbate, Caprylyl Glycol, Citric Acid, Polysorbate 20, Disodium Phosphate, Carbomer, Triethanolamine, Synthetic Fluorphlogopite, Parfum (Fragrance), CI 77491, CI 77891 (Titanium Dioxide).

45 AED

25% OffFeatured