Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Lotion, Skin Care

Finesse Glow Half Cast Body Lotion 500ml

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Highlights:

Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

25% OFFFeatured

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Highlights:

Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

17% OFFFeatured

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Highlights:

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Highlights:

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Highlights:

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

LATEST PRODUCTS

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Lotion, Spot Corrector, Skin Care

DH7 Paris Antiseptic Cream Lightening Soap 200gm

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Highlights:

DH7 Paris Antiseptic Cream Lightening Soap 200gm

DH7 Antiseptic Cream Lightening Soap 8.75 oz: The DH7 Antimicrobial Cream 2 in 1 Lightening-Exfoliating with Carrot oil Soap DH7 thanks to the active ingredient VITACLEAR, its carrot oil and exfoliating action due to the apricot nuts kernel, it excellent to clean the skin. It promotes and glowing effect and takes off the black spots. The daily use of DH7 cream soap is recommended.

120 AED

18% OFFFeatured

R&D CARE Rice Milk and Arbutin Shower Salt Scrub 700gm

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Highlights:

R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

R&D Care Tomato & Carrot Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

45 AED

13% OFFFeatured

Fruit of the Wokalí Rose Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

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Fruit of the Wokalí Rose Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

FRUIT OF THE WOKALI PROFESSIONAL CARE ROSE CLEANSING FOAM MAKEUP REMOVER. This cleansing foam makeup remover completely removes waterproof makeup without damaging the moisture barrier. It removes dirt, oil, and makeup for refreshed, clean skin.
This all-in-one facial cleanser creates a foam that cleanses without drying out the skin and helps remove even waterproof makeup. Safe for sensitive eyes, it does not irritate or sting the sensitive eye area and therefore does not clog pores

35 AED

11% OFFFeatured

Xtreme Collection Exfoliating Turmeric Face & Body Scrub 500ml

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Highlights:

Xtreme Collection Exfoliating Turmeric Face & Body Scrub 500ml

Brightening & revitalizing for smoother skin with fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

40 AED

40% OFFFeatured

Lalala Lightening Soap with Gluta Kojic 230gm

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Highlights:

Lalala Lightening Soap with Gluta Kojic 230gm

Super Eclair Cleanser remover to purify the skin to remove the stains from the cuticles to repair the dirt caused by the sole of the air with extra moisture and the dryness of the skin to improve the effectiveness of the air in contact with it, using it as a base in the whole world The result of freshly cleaned skincare products .

15 AED

22% OFFFeatured

Medimix Everyday Face Scrub 150ml

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Highlights:

Medimix Everyday Face Scrub 150ml

Experience naturally clear, radiant skin by using the Medimix Everyday Face Scrub. The powerful combination of lemon and aloe vera helps reveal a glowy complexion, fight skin aging, and improve its luster. The feel of the scrub on the skin is refreshing too.

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Cowry Orange Face & Body Wash 300ml

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Highlights:

Pretty Cowry Orange Face & Body Wash 300ml

100% natural Orange extracts! The Orange face and body scrub keeps your face and body skin healthy by aiding in the production of the skin collagen. It also helps to deeply exfoliate the skin making it more tighter and firm. It is good for all skin types.

45 AED

20% OFFFeatured

Dove Body Love Glowing Care Body Lotion 250ml

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Highlights:

Dove Body Love Glowing Care Body Lotion 250ml

Dove body lotion with rice milk and lotus flower extract

• Deeply nourishes skin leaving it radiant and silky soft

• Inspired by the beauty rituals of real women in Japan

• Sparkling floral scent to delight your senses

• Dove Body lotion suitable for all skin types

• Dermatologically tested Dove body lotion
Inspired by the real beauty rituals of Japanese women, Dove Nourishing Secrets Glowing Body Lotion is delicately blended with rice milk and lotus flower extract. Japanese women have used these natural ingredients for skin radiance for centuries and we felt this beauty secret was too good not to share. That’s why Dove created this body lotion to deeply nourish your skin, to leave it looking glowing and feeling silky soft.

Indulge yourself with this dermatologically tested Dove body lotion that’s suitable for all skin types. With a sparkling floral fragrance of lotus flower, you’ll feel your spirits lift as you massage in this scented body lotion. It turns your daily routine into a nourishing Dove skin care ritual.

• Radiant, glowing skin
With a delicate formula blended with rice milk and lotus flower extract, this Dove body lotion deeply* nourishes your skin to leave you with radiant- looking skin that feels silky soft and moisturised

• Japanese inspired skin care
Japanese women have been using rice milk and lotus flower in their beauty rituals for centuries. Rich in vitamins, proteins and fats, they’re a natural skin moisturiser. Inspired by this ancient Japanese beauty ritual, we created Nourishing Secrets Glowing Body Lotion. So you can also have your own Japanese-inspired glowing skin care beauty ritual at home with this Dove lotion

• Gentle care
Dermatologically tested, this gentle Dove moisturising lotion has a delicately mild formula that’s suitable for use on all skin types

*Within the stratum corneum

How To Use :

Apply our Dove lotion morning and/or night or whenever skin feels dry. Massage in gently into the skin. For best results use immediately after showering.

20 AED

20% OFFFeatured

Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

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Highlights:

Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

17% OFFFeatured

Lady Diana Insect Repelent Cream for Body & Face Protection 100gm

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Highlights:

Lady Diana Cucumber Moisturizing Cream with Vitamin E 150gm

Lady Diana Cucumber Moisturizing Cream with Vitamin Efor extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

PRODUCTS ON SALES

13% OFFFeatured

Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

Conditioner, Hair Care, Kids & Baby Care

Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

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Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

Achieve shiny, revitalized hair with Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner.
Infused with oat and apple cider vinegar, this gentle formula nourishes and detangles while restoring natural shine.
Free of sulfates, parabens, and dyes, it’s ideal for dull, lifeless hair.
Experience fresh, manageable hair every day.

Enhances natural shine
Infused with oat and apple cider vinegar
Detangles and nourishes
Free from sulfates, parabens, and dyes
Ideal for dull hair

Ingredients: Colloidal Oatmeal Extract, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Steareth-20, Vinegar, Polyquaternium-47, Polyquaternium-37, PPG-3 Benzyl Ether Myristate, PPG-1 Trideceth-6, Glycol Distearate, Propylene Glycol Dicaprylate/Dicaprate, Water (Aqua), Isopropyl Alcohol, Disodium EDTA, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Sorbitan Oleate, Fragrance (Parfum).

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

8% OFFFeatured

Bigen Men’s Speedy Hair Color Medium Brown 105

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Highlights:

Bigen Men’s Speedy Hair Color Medium Brown 105

A hair dye conditioner that quickly hides gray hair in 5 minutes. Easy and comfortable to use. Comb your hair completely and then apply the non-liquid cream using the specialized comb. Moisturizing and vitalizing formula. A unique formula that nourishes, moisturizes and gives it vitality.

How to use:

Apply the same amount of cream from both tubes to the dye comb

Comb your hair starting with the areas where there is a lot of gray hair

Wait 5 minutes, then rinse your hair completely with water, then wash it with shampoo.

55 AED

33% OFFFeatured

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

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Highlights:

Eclat Total Immediate Action Lightening Bar Soap 2in1 200gm

Eclat Total 3 in 1 toilet soap guarantees you the following triple Actions: Lightening, hydrating, exfoliating. Its peeling effect cleanses deeply and strengthens the skin by micro-exfoliation. This makes the body lights by the strength of its plant extracts. Regular use morning and evening will render your body supple, clear and luminous.

30 AED

17% OFFFeatured

Bar Soap, Skin Care, Tubes

Kenta Moroccan Lightening Soap 125gm

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Highlights:

Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

21% OFFFeatured

African Pride Olive Miracle Maximum Strength Magical Growth Sheen Spray 226gm

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Highlights:

African Pride Olive Miracle Heat Protectant & Shine Mist 118ml

African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humidity and frizz. Olive and Tea Tree Oils help to leave hair nourished with a healthy-looking shine. Perfect for straight styling with blow dryers, flat irons, curl wands and other silkening tools. Great as a finisher for weightless, frizz-free shine.

55 AED

9% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

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Highlights:

Olive Babies Pure Petroleum Jelly with Olive Oil 400gm

Nursery Skin Protectant is made with naturally derived ingredients such as olive oil, argan oil, and shea butter. It helps provide an effective moisture barrier to protect and soothe your little darling’s delicate skin, reducing redness and irritation.

100 AED

14% OFFFeatured

Amalico Whitening Body Cream For All Skin Types 300gm

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Highlights:

Amalico Whitening Body Cream For All Skin Types 300gm

Introducing our AMALICO BODY WHITENING CREAM in two delightful variations: Zaban and Green Leaf Tea. Achieve a brighter and more even skin tone with the powerful whitening properties of these creams. Zaban offers a refreshing scent, while Green Leaf Tea provides a soothing and calming experience.

30 AED

17% OFFFeatured

Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

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Highlights:

Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

Spa salt scrub with milk protein formula mixed with yogurt and shower cream. Rich in milk Extracts and vitamins that help exfoliate old skin cells. Ready to reveal new skin that is clearly white and smooth. Preserve your skin to look bright. Smooth and soft to the touch with the value of skin care from Yogurt extract, milk protein, vitamin B3, collagen and vitamin E.

How to use

Pour enough salt into your palm and scrub it into wet skin in circular motions. Leave it for about 3 minutes, then rinse with water. Once done, lather up with soap and shower as normal.

25 AED

12% OFFFeatured

Some By Mi Antioxidant Sunscreen SPF50+ 40ml

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Highlights:

Some By Mi Antioxidant Sunscreen SPF50+ 40ml

A brightening sunscreen that protects the skin from harmful sun rays and is enriched with vitamins, hyaluronic acid, and glutathione.

Enriched with vitamins, hyaluronic acid, hydrating ceramides and glutathione complex to brighten the skin.

Contains Vitamin A, B5, B12, C, D, E, P, F, H and K to provide soothing and deep hydration to damaged skin.

Contains 3 types of hyaluronic acid to moisturize the skin, improve its elasticity and enhance the natural protective barrier.

A unique formula that gives instant radiance and coolness to the skin and dissolves quickly without leaving a white trace.

It brightens the skin, unifies its color, and gives it a bright and vibrant appearance.

It contains a glutathione compound that lightens the skin and dark spots.

Treats sun damage within two weeks of first use.

Ultra moisturizing for the skin.
Effectively protects from sunlight.
Opens and unifies skin tone.
Doesn’t leave a white residue.
Improves skin elasticity.
Soothes and softens the skin.

Information:

Suitable for all skin types, even sensitive.

Ingredients:

Water, Dibutyl Adipate, Butyloctyl Salicylate, Alcohol, Titanium Dioxide (CI 77891), Phenethyl Benzoate, Isononyl Isononanoate, Diethylaminohydroxybenzoylhexyl Benzoate, Diphenylsiloxyphenyl Trimethicone, Niacinamide, Polyglyceryl-6 Stearate, Polymethylsilsiloxane Methoxyphenyl bisethylhexyloxyphenol. Triazine, Ethylhexyl Triazone, Polysilicon-15, Sodium Acrylate Crosspolymer-2, Terephthalylidene Decaphor Sulfonic Acid, 1,2-Hexanediol, Panthenol, Pentylene Glycol, Potassium Cetyl Phosphate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tromethamine, Aluminum Hydroxide, Hydroxyacetophenone , Stearic Acid, Isododecane, Octyldodecanol, Sodium Hydroxyethyl Acrylate/Acryloyl Dimethyl Taurate Copolymer, Sodium Polyglyceryl-6-Behenate, Sodium Hyaluronate, Fragrance, Glycerin, Polyglyceryl-4-Isostearate, Polyglyceryl-2-Dipolyhydroxystearate, Sodium Polyacrylate , Isopropyl Titanium Triisostearate, Adenosine, Limonene, Sodium Phytate, Hydroxypropyl Cyclodextrin, Toco. Ferrol, Linalool, 7-Dehydrocholesterol, Biotin, Glutathione, 4-Terpineol, Butylene Glycol, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Polyglyceryl-10 Diisostearate, Linoleic Acid, Ceramide NP, Bioflavonoids, Cyanocobalamin, Menadione, Retinol, Acid. Hyaluronic, ethylhexylglycerin, ascorbic acid.

150 AED

11% OFFFeatured

Gluta Gold Carrot Fast Action Body Scrub for Whitening, Anti-Aging 600gm

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Highlights:

Gluta Gold Carrot Fast Action Body Scrub for Whitening, Anti-Aging 600gm

40 AED

GIFT SET

14% OFFFeatured

COSRX Advanced Snail 92 All in one Cream 100gm

Tonners, Skin Care

COSRX Advanced Snail 92 All in one Cream 100gm

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Highlights:

COSRX Advanced Snail 96 Mucin Power Essence 100ml

Moisturizing and Nourishing Essence for ALL skin types.

This essence protects the skin from moisture loss while keeping skin texture smooth. This contains 96% of Snail Secretion Filtrate which keeps your skin moisturized all day while bringing back skin’s vitality.

It’s suitable for all skin types.

For best results, use with Advanced Snail 92 All in One Cream.

This essence requires enough patting to be absorbed. Use it before or after a sheet mask to form a better synergy.

95 AED

14% OFFFeatured

Silky Cool Fruits Face & Body Scrub 350ml

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Highlights:

Silky Cool Fruits Face & Body Scrub 350ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

13% OFFFeatured

Maxi-Peel Exfoliant Solution No. 2 60ml

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Highlights:

Maxi-Peel Exfoliant Solution No. 2 60ml

For treatment and prevention of mild, moderate to severe cases of pimples, blackheads & whiteheads.

Reduce breakouts

Eliminate acne-using bacteria

Remove dead skin cells

Whitens dark spots and blemishes

Helps prevent dark pigmentation

35 AED

13% OFFFeatured

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

Hair Accessories, Hair Care, Accessories

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

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Highlights:

IQueen Styling Tek Solid Wood Round Hair Brush 74x252mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.

The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.

Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 74mm, Length:252mm

70 AED

6% OFFFeatured