Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Lotion, Skin Care

Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

25% OFFFeatured

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Highlights:

Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

17% OFFFeatured

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Highlights:

Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

17% OFFFeatured

Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

LATEST PRODUCTS

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Scrubs, Skin Care

Belle Vie Papaye Soap Clarifying Exfoliating 670g

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Belle Vie Papaye Soap Clarifying Exfoliating 670g

This Belle Vie Papaya Soap Clarifying Exfoliating 670g is a luxurious skincare experience. Perfect for removing dirt, oil, and dead skin cells, this soap is infused with papaya extract to help even skin tone and give your complexion a healthy glow. Its exfoliating properties remove impurities while nourishing and moisturizing your skin to leave it feeling soft, smooth, and refreshed. With its naturally-derived ingredients, this soap is an effective and gentle way to cleanse and pamper your skin.

45 AED

11% OFFFeatured

Rapid Clair Intense Clarifying Body Lotion 500ml

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Highlights:

Rapid Clair Intense Clarifying Body Lotion 500ml

Rapid’ Clair Carotte Intense Clarifying Milk formulated with moringa oil and turmeric, effectively fights against free radicals in the skin and preserves its youthfulness.

Its carrot oil concentrate will guarantee you soft, satiny skin, and even more so a clear and even complexion all over your body.

85 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Pro Lab Dipalmitate +HA Face Cream100gm

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Highlights:

Pro Lab Dipalmitate +HA Face Cream100gm

PRO LAB Kojic Dipalmitate + HA Face Cream (100ml) is a targeted facial moisturizer designed to brighten the complexion and even out skin tone. It combines Kojic Dipalmitate to fade dark spots with Hyaluronic Acid (HA) to lock in hydration.

Key Benefits

Targeted Brightening: Reduces the appearance of dark spots, sun damage, hyperpigmentation, and acne marks.
Deep Hydration: Infused with Hyaluronic Acid to plump the skin and replenish moisture.
Melanin Control: Uses Kojic Dipalmitate (a stable derivative of Kojic Acid) to inhibit melanin production for a visibly clearer complexion.

How to Use

Cleanse and tone your face.
Apply a small amount of the cream and gently massage it evenly into the skin.
For best results, use consistently as part of your daily skincare routine and pair it with a daily sunscreen to protect against UV rays

120 AED

25% OFFFeatured

Noor Herbal Avocado & Aloe Vera Beauty Soap

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Highlights:

Noor Herbal Avocado & Aloe Vera Beauty Soap

Noor Herbal Beauty Soap is a whitening soap enriched with avocado and aloe vera extracts, designed to help achieve brighter, healthier, and more glowing skin. This best whitening soap features a gentle herbal formula that supports smoother, clearer, and more even-toned skin with regular use.

Formulated to be hypoallergenic and non-comedogenic, this whitening soap is suitable for all skin types, including sensitive skin. With daily use, this best whitening soap helps cleanse, refresh, and enhance your natural glow, leaving your skin soft, balanced, and visibly radiant.

Benefits

Helps make skin look brighter, healthier, and more glowing
Helps nourish and soften the skin
Supports smoother and more even-toned skin

Ingredients

Sodium Lactate, Glycerin, Glutathione, Vitamin E, Aloe Vera, Avocado Oil, Soap Noodles & Preservatives

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

5% OFFFeatured

New York Bright & Lovely Foaming Wash with Vitamin C 150ml

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New York Bright & Lovely Foaming Wash with Vitamin C 150ml

Presenting our New York Bright & Lovely Foaming Wash with Vitamin C, a dynamic skincare solution that harnesses the power of antioxidants to enhance your complexion’s radiance. With its gentle exfoliating action, it effectively eliminates dulling dead skin cells, unveiling the bright skin underneath. By promoting better absorption of skincare products, it optimizes their effectiveness in delivering nourishment to your skin. This foaming face wash is highly efficient in clearing away impurities like dirt, pollution, and makeup residue, leaving your skin hydrated and glowing.

Directions: Gently press the brush to the skin and massage gently.

Key Ingredients: Vitamin C 20%, Hyaluronic Acid.

95 AED

22% OFFFeatured

Veetgold Almond Super Whitening Body Repair Lotion, 300ml

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Veetgold Almond Super Whitening Body Repair Lotion, 300ml

Veet Gold Almond Super Whitening Body Repair Lotion is a luxurious, fast-acting formula that delivers visible results in just 7 days. This nourishing lotion is enriched with the goodness of almond oil and other natural ingredients to deeply hydrate and repair damaged skin. It works to lighten dark spots, even out skin tone, and promote a radiant, youthful complexion.

35 AED

13% OFFFeatured

Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

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Fruit of the Wokali High Protection Sunscreen Cream SPF60, UV Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE Full Coverage SPF 60 High Protection Sunscreen Cream provides the skin with the best protection against UVA 1, 2 and UVB rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

17% OFFFeatured

Tenovate Gel Plus M.C.A Fast Action Gel 30gm

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Highlights:

Tenovate Gel Plus M.C.A Fast Action Gel 30gm

Tenovate cream belongs to a class of medications called steroids. It is used to treat various skin conditions such as dermatitis, eczema, and allergies. It works by reducing swelling, redness, and itching of the skin and preventing further irritation.

Tenovate cream is for external use only and should be used according to the following instructions.

You should usually wash and dry the affected area before applying a thin layer of the medication. Avoid contact with your eyes, nose, or mouth. Rinse with plenty of water if you accidentally get it in these areas. Avoid covering the treated area with airtight dressings such as bandages unless instructed by a doctor.

25 AED

9% OFFFeatured

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter 4Piece

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Highlights:

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter 4Piece

Some By Mi 30 days Miracle Set set contains tea tree leaf water to help treat skin pimples and it is anti-inflammatory.

With active ingredients derived from nature such as AHA/BHA/PHA it acts as a light exfoliator for the skin.

Some By Mi Starter Kit It contains Cantella extract that soothes and softens and a tea tree oil complex to moisturize the skin and leave it bright and clear.

Some By Mi AHA.BHA.PHA Set removes dead skin cells and dirt accumulated on the skin.

Soap exfoliates and gently cleans skin.
Toner provides deep cleaning of pores and moisturizes skin.
Serum removes dirt and prevents loss of skin moisture.
Removes pimples without drying out the skin.
It brightens and unifies skin tone.
The cream contains abundant natural ingredients, so it hydrates the skin deeply and leaves it smooth.

How to use:

Use cleansing soap for deep cleansing to the pore
Use Miracle toner to wipe off the dry flakes
Use Miracle Serum to calming down for skin irritation
Use Miracle Cream to firming up the skin barrier

200 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Oil 200ml

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Highlights:

Veet Gold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

Turmeric oil, is rich in unsaturated fatty acids and vitamins. It’s effective ingredients, can nourish the skin deeply and extends the skin’s moisturizing properties.

35 AED

PRODUCTS ON SALES

4% OFFFeatured

Gift Sets, Skin Care

H20 Natural Lemon Lightening Fast Action Lotion, Cream, Soap and Oil – Set

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Highlights:

H20 Natural Lemon Lightening Fast Action Lotion, Cream, Soap and Oil – Set

H20 Lemon Cream 50 G Pack Advanced formula with natural lemon extract Removes dark spots and blemishes on your skin It treats skin conditions associated with dermatitis, eczema, psoriasis, insect bites and severe allergies.

120 AED

17% OFFFeatured

Washami Olive Hair Oil 250ml

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Highlights:

Washami Olive Hair Oil 250ml

It removes dull, dry skin ,Deeply nourishes to restore skin’s natural nutrients Moisturizing cream, this body polishing scrub restores skin deeply nourishing as it exfoliates. Buffing away dull, dry skin on the surface, it leaves your skin feeling silky smooth.

Olive Hair Oil contains the extracted essence of Olive, active proteins. Vitamins B6 and so on, and it can quickly add a layer of protective film on the hair to improve the quality of dry and damaged hair, keep hair glossy, soft with healthy luster, at the same time enhance hair elasticity and texture, and keep the hair fragrant moist and beautiful for a long time.

25 AED

11% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

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Highlights:

ActiveX Hot Oil Hair Cream Keratin Nourishing and Repairing 1000ml

Restore and repair your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Keratin. Infused with the power of keratin, this cream deeply nourishes and repairs your hair, leaving it stronger, smoother, and more manageable. Experience the transformative effects as the cream revitalizes damaged strands and helps to reduce breakage. Embrace the nourishing power of ActiveX Hot Oil Hair Cream – Keratin for healthier and revitalized hair.

40 AED

11% OFFFeatured

Personal Care, Shower Gel, Skin Care

ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

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Highlights:

ActiveX Exfoliating Body Wash Forest Herbs Scent 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use

40 AED

7% OFFFeatured

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

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Highlights:

Petal Petal Fresh Super Foods Smoothing Soles Charcoal, Tea Tree, Walnut Detoxifying Foot Scrub 200ml

Smooth, exfoliate, and revive dehydrated skin

Charcoal eliminates toxins from the skin

Tea Tree disinfects skin surface

Arnica accelerates skin’s healing process

Vegan and cruelty-free

65 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Clove Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Clove Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Earthy, spicy anda little bit sweet
Our Clove Oil:

Can be used as a flavoring to food
Improves digestion andreduces inflammation
Treats scrapes andbruises
Relieves upper respiratory infections
Temporarily treats toothaches

75 AED

8% OFFFeatured

SH-18 Premium Extra-Fort Serum 50ml

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Highlights:

SH-18 Premium Extra-Fort Serum 50ml

SH-18 Premium Extra-Fort Serum 50ml Featuring a blend of powerful antioxidants, including vitamins C and E, lemon peel extract, Betula alba leaf, and blackberries, this premium formula evens-out skin tone, reduces the appearance of dark spots, blemishes and promoting a youthful glow with a smooth finish. SH18 Premium Serum corrects hyperpigmentation and brightens the skin for a more radiant complexion

60 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Lemon 500ml

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Highlights:

Reborn Beauty Premium Scrub Mint 500ml

40 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Golden Face Strong Lightening Oil

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Highlights:

Golden Face Strong Lightening Oil

Golden Face Strong Lightening Oil is a triple action body oil formulated to fade away dark spots and brighten dull skin. Fortified with essential oils, Vitamin E and UV sunscreen to protect your skin against harmful sun rays and to prevent further skin skin darkening. This lightening oil leaves your skin soft, clearer and glowing.

80 AED

17% OFFFeatured

Purec Pure Egyptian Magic Whitening Soap 250gm

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Highlights:

Purec Pure Egyptian Magic Whitening Soap 250gm

Experience the luxury of Egyptian Original Pure Whitening Gold Soap, a premium skincare product crafted with the finest ingredients to give you radiant, glowing skin. This soap is enriched with pure gold particles and natural whitening agents, meticulously formulated to brighten and rejuvenate your complexion.

25 AED

GIFT SET

22% OFFFeatured

Serums, Skin Care

Aichun Beauty Face Serum Natural Rice Extract Anti-Acne Anti-Oxidation Refine Wrinkles 40ml

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Highlights:

Aichun Beauty Face Serum Natural Rice Extract Anti-Acne Anti-Oxidation Refine Wrinkles 40ml

Efficient replenishment, repair the skin, against skin aging, smooth fine lines effectively regroup collagen elastin, can increase the activity of elastin, so relax facial lines, wrinkles smoothed, relaxation improved. Product introduction: The natural skin care product for eye pattern, eye bags, crow’s feet, expression lines, nasolabial folds, forehead wrinkles, rich in anti-aging cream six peptides. Smooth wrinkles, use it steadily can improve skin laxity, aging, and increase the activity of elastin, resist aging, make skin smooth and elastic, restore the young state, enjoying youthful skin. Method of use: Clean face, apply proper amount of this product evently on face, message gently till fully absorded, can be used to join other skincare product at the same time, suitable for the whole body. Suit For All Skin: Our Hyaluronic Acid serum is safe for all skin types, even the most sensitive skin around the eye. It can replenish and restore lost moisture. With deep moisturizing effect. Effective Moisturizing – This beauty serum is an effective moisturizer with added light benefits for all skin types. Fresh and Fine Touch: Transparent texture is relatively thick, but not sticky, no burden. Soft and smooth touch, light fragrance. Skin – This essence for skin is non comedogenic, naturally balanced & is packed that are guaranteed to provide you with a more youthful complexion. It can replenish and restore lost moisture. Multiple Use Tips : Match with cream, mask, make up. Contains multiple plant compositions.

35 AED

10% OFFFeatured

Personal Care, Serums, Skin Care, Sunscreen

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Highlights:

The Doux Pop Lock 5-Day Forming Glaze 236ml

WHAT IT DOUX?

Set your Wash & Go with 1 styler! POP LOCK 5-Day Curl Forming Glaze packs a punch with a firmer hold, crazy shine, and anti-humidity setting formula to lock in your curls for at least 5 days.

WHAT?S GOOD?

Honey: Smooths Frizz, Smells good

Keratin: Restores + strengthens curl

Argan Oil: Enhances shine + softness

Cruelty & Paraben Free

DOUX YOU:

Apply to clean, wet hair.*

Rake or shingle in small sections from roots to ends.

To dry, use a diffuser or hooded dryer.

*Tip: Pop Lock is most effective on “naked” hair. For best results, DO NOT apply oil, other stylers, or leave-in conditioner before styling with this product.

85 AED

22% OFFFeatured