Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Hair Cream, Hair Care

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-2 Straightening Cream 1000ml

Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.

95,00 AED

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Shampoo, Hair Care

Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

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Silky Cool Brazilian Nano Keratin Hair Straightening & Smoothing Step-1Clarifying Shampoo 1000ml

Precautions:

For professional use only.
Avoid contact with eyes, skin, and scalp. If irritation occurs, rinse immediately and discontinue use.
Always perform a patch test before application.
Use in a well-ventilated area and wear gloves.
Do not use on henna or metallic dye-treated hair.
Keep out of reach from children and store in a cool place.
Achieve smooth, frizz-free, and straight hair with the Silky Cool Brazilian Keratin Hair Straightening Kit. This complete four-step treatment is designed to cleanse, straighten, nourish, and protect your hair using a perfect blend of Keratin and Collagen. Ideal for professional use, it provides long-lasting sleekness and a shiny, healthy finish. Whether you’re looking to straighten your hair or treat it with nourishing keratin, this kit does it all.

95,00 AED

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

Keep your hair smooth, shiny, and salon-straight with the Silky Cool Brazilian Nano Keratin Shampoo. Formulated with hydrolyzed keratin, aloe vera, and panthenol, this gentle post-straightening shampoo helps maintain results after keratin, rebonding, or smoothing treatments. Its lightweight formula cleanses without stripping, leaving hair strong, frizz-free, and nourished.

Benefits:

Ideal for post-keratin and hair-straightening care
Enhances smoothness, shine, and manageability
Strengthens with Brazilian nano keratin
Gentle daily formula for all hair types

How to Use:
Apply to wet hair, gently massage, and rinse thoroughly

35,00 AED

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 1000ml

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 1000ml

Benefits:

Ideal for post-keratin and hair-straightening care
Enhances smoothness, shine, and manageability
Strengthens with Brazilian nano keratin
Gentle daily formula for all hair types

How to Use:
Apply to wet hair, gently massage, and rinse thoroughly

95,00 AED

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Silky Cool Body Shower Gel Aqua Marine 1000ml

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Silky Cool Body Shower Gel Aqua Marine 1000ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40,00 AED

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000ml

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Silky Cool Body Shower Gel Mint & Aloe Vera 1000 ml

40,00 AED

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Silky Cool Body Shower Gel Mango & Pineapple 1000ml

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Silky Cool Body Shower Gel Mango & Pineapple 1000ml

40,00 AED

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Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

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Silky Cool Body Shower Gel Lychee & Raspberry 1000ml

40,00 AED

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Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

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Silky Cool Body Shower Gel With Lime & Mandarin 1000ml

40,00 AED

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Silky Cool Body Shower Gel With Jasmine & Lavender 1000ml

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Silky Cool Body Shower Gel With Jasmine & Lavender 1000ml

40,00 AED

LATEST PRODUCTS

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Creams, Skin Care

Valera Foot Cream Lemon 75ml

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Valera Foot Cream Lemon 75ml

25,00 AED

25% OffFeatured

Skin Doctor Moisturising & Whitening Goat Milk Soap 100gm

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Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

15,00 AED

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Petal Fresh Pure Coconut Smoothing Body Butter 237ml

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Petal Fresh Pure Coconut Smoothing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65,00 AED

12% OffFeatured

Mekako Ad Hoc Gel Shower Neutral pH 500ml

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Mekako Ad Hoc Gel Shower Neutral pH 500ml

Exfoliating, Lightening and Smoothing

The fine microspheres gently remove dead cells from body skin and, thanks to their precious content of Jojoba oil and lightening agent, impart extreme softness and luminosity.

The creamy foam clear skin from all impurities and wrap it in a sweet, delightful fragrance.

75,00 AED

17% OffFeatured

Olivera Lightening Milk 250ml

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Olivera Lightening Milk 250ml

Olivera clarifying milk evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

25,00 AED

13% OffFeatured

Pastil Coconut Body Lotion 480ml

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Pastil Coconut Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35,00 AED

20% OffFeatured

Skin Doctor Gold Glow Whitening & Correcting Serum 60ml

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Skin Doctor Whitening & Correcting Serum Gold Glow 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch marks, knuckle, and black head.

Benefits

Eliminate sunburn and eczema.
Reduce stretch marks, and knuckles.
Rebuild dead cells.
Revitalizes youthful skin.
Smooth and flawless skin.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

60,00 AED

12% OffFeatured

Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

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Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

Our Most Popular Acne Treatment for Oily Skin!

Clear Essence® Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants effectively cleanses the skin with our blemish and anti-acne treatment soap for the face and body. Natural ingredients like sulfur and wheat germ are used to prevent pimples on the skin and reduce breakouts while flakes of colloidal oatmeal help exfoliate and improve skin texture.

Skin Concern: Acne, uneven skin texture

Recommended Skin Type: Oily skin

Used For: An even, flawless complexion, cleansing away dirt and oil

75,00 AED

29% OffFeatured

Ever Sheen Cocoa Butter Lotion 250ml

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Ever Sheen Cocoa Butter Lotion 250ml

Ever Sheen Cocoa Butter Hand and Body Lotion 250ml For a softer, younger skin feeling. Lotion helps relieve stretched skin during and after pregnancy. Helps prevent stretch marks. Soothes and softens dry, irritated, cracked or sunburned skin.

25,00 AED

29% OffFeatured

Dr. Rashel Mask Whitening Complex Pink Mineral Clay Stick 42gm

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Dr. Rashel Mask Whitening Complex Pink Mineral Clay Stick 42gm

Dr. Rashel Pink Mineral Clay Mask is an ideal skin treatment, combining pink mineral clay with a range of natural ingredients that help lighten and improve the appearance of the skin. This mask features a formula rich in minerals and vitamins that gently exfoliate dead skin cells, revealing bright and fresh skin. It is ideal for dull skin, giving it a natural glow and smooth texture, and reducing the appearance of pigmentation and dark spots.

25,00 AED

PRODUCTS ON SALES

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Baby Shower Gel, Kids & Baby Care, Shower Gel, Skin Care

DH7 Paris Exfoliating Lightening Shower Gel with Tonic Ginger 750ml

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DH7 Paris Exfoliating Lightening Shower Gel with Tonic Ginger 750ml

DH7 Shower Gel Lightening and Exfoliating Tonic Ginger cleans, tonifies and lightens your skin efficiently.

180,00 AED

18% OffFeatured

Purec Pure Egyptian Magic Whitening Shower Cream 1000ml

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Purec Pure Egyptian Magic Whitening Shower Cream 1000ml

Transform your daily shower routine into a luxurious skincare ritual with the Egyptian Magic Whitening Shower Cream.

If you’re looking for radiant, even-toned skin, this shower cream is your ultimate go-to.

It not only cleanses but also works to brighten your complexion, leaving you with glowing, healthy skin.

Say goodbye to dullness and hello to a luminous glow!

45,00 AED

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Belle Vie Avocat Soap Clarifying Exfoliating 670g

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Belle Vie Avocat Soap Clarifying Exfoliating 670g

Belle Vie Avocat Soap is an exfoliating and clarifying soap that deeply cleanses and nourishes the skin. Blended with natural ingredients, it gently removes impurities and dead skin cells, leaving your skin feeling fresh and revitalized. Its rich lather and uplifting scent provides a luxurious pampering experience, and its mild formula is suitable for all skin types. Suitable for daily use, Belle Vie Avocat Soap is the perfect way to achieve a glowing complexion.

45,00 AED

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Eveline Banana Smoothing Hand Balm 50ml

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Eveline Banana Smoothing Hand Balm 50ml

Eveline Banana Smoothing Hand Balm Softness and moisturizing

The Eveline Banana Smoothing Hand Balm is a nourishing, ultra-moisturizing hand cream infused with the tropical goodness of banana extract.

This rich hand balm is designed to provide deep hydration, repair dry or damaged skin, and leave your hands feeling soft, smooth, and delicately scented with a sweet banana fragrance.

The rich formula helps restore hydration and smoothness, making hands feel soft and deeply nourished.

Deep Moisturization & Nourishment.
Softens and moisturizes hands.
Fast Absorbing, Non-Greasy.
improving skin texture.
Perfect for hands that are cracked, damaged, or irritated.

30,00 AED

14% OffFeatured

Yaz Gold Skin Lightening Ampoules with 24-karat Gold Powder and Glutathione – 3 Day Fast Results 12ml

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Yaz Gold Skin Lightening Ampoules with 24-karat Gold Powder and Glutathione – 3 Day Fast Results 12ml

30,00 AED

11% OffFeatured

Laser White Rice Milk Extract Face And Body Scrub, 500gm

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Laser White Rice Milk Extract Face And Body Scrub, 500gm

Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub.

This essential exfoliating body scrub or body polish gently removes dead skin cells while adding nourishing moisture.

This exfoliating body scrub cleanser for dry skin has no sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum

40,00 AED

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Pastil Face & Body Scrub Lavender

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Pastil Face & Body Scrub Lavender

35,00 AED

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Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

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Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml

Immediat Claire clarifies, unifies, and rids your skin of brown spots.
The skin barrier feels reinforced with moisture
Enriched with Vaseline Light Oil & Carrot Extracts

35,00 AED

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Body Gel, Moisturizers, Skin Care

Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

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Neutrogena Hydro Boost Intensive Hydration Water Gel for Normal Skin 50ml

Neutrogena Hydro Boost Water Gel Intensive Moisturizer is a highly effective moisturizer specially developed for normal skin. It relies on an innovative technology that gives your skin deep and continuous hydration throughout the day. Its formula contains hyaluronic acid that enhances the skin’s ability to absorb moisture and lock it inside the skin cells. This gel is characterized by its light, non-greasy formula, making it ideal for daily use without leaving any greasy effect on the skin. It is also quickly absorbed, ensuring a feeling of freshness and comfort without any feeling of heaviness or oiliness. It provides normal skin with ideal hydration and a smooth and radiant appearance.

Benefits and features:

Intense hydration contains hyaluronic acid that works to attract moisture from the environment and lock it inside the skin.
Light and non-greasy The water gel formula makes it light on the skin, giving a feeling of freshness without leaving any greasy effect.
Fast-absorbing formula It is characterized by its rapid absorption, allowing you to use it easily at any time of the day.
Ideal for normal skin It moisturizes normal skin without causing excess oil or dryness.
Improves the appearance of the skin Makes the skin look brighter and smoother thanks to continuous hydration.
Suitable for daily use Can be used as part of your daily skincare routine, whether in the morning or evening.
Maintains long-lasting hydration Provides long-lasting hydration throughout the day, keeping the skin healthy and fresh.

How to use:

Cleanse your skin well using a suitable Neutrogena cleanser.

Apply an appropriate amount of gel to your face and neck.

Gently massage with your fingertips until the gel is completely absorbed.

Use it in the morning and evening as part of your skincare routine for best results.

Warnings:

Keep out of reach of children.

In case of skin irritation or sensitivity, stop using the product immediately.

Store in a cool, dry place away from direct heat.

Do not use the product if you are allergic to any of its ingredients.

75,00 AED

17% OffFeatured

Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

Washami Collagen Cleansmooth Cleansing Gel Moisturizing, Repairing & Skin Smoothing Cleanser 120gm

Body Gel, Cleansers, Skin Care

Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

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Washami Moisturizing Hand Cream with Berry Mix & Milk Hydrating & Nourishing Formula 120gm

Treat your hands to a burst of fruity freshness with this Moisturizing Hand Cream enriched with Berry Mix and Milk. The antioxidant-rich berry extracts help revitalize the skin, while milk delivers deep hydration and nourishment. Its non-greasy, lightweight formula absorbs quickly, leaving hands soft, smooth, and delicately scented. Ideal for all skin types, this hand cream is your perfect daily companion to maintain healthy, moisturized hands throughout the day.

Highlights

Enriched with Berry Extracts and Milk for smooth, nourished hands
Provides long-lasting hydration and a fruity fresh scent
Lightweight, non-sticky formula that absorbs quickly
Ideal for all skin types, including sensitive skin
Perfect for daily moisturizing and skin repair

25,00 AED

GIFT SET

6% OffFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Green Tea Nature Lean Gummies 4 Bottles x 60 Gummies

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Dr. Pinoca Green Tea Nature Lean Gummies 4 Bottles x 60 Gummies
Dr. Pinoca Green Tea Fat Burner Gummies are a delicious and effective way to support your weight management goals. These gummies are packed with the power of green tea extract to help boost metabolism and burn fat.

245,00 AED

10% OffFeatured

Mask, Shower Gel, Skin Care

Shea Moisture African Black Soap Clarifying Mud Mask 170gm

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Shea Moisture African Black Soap Clarifying Mud Mask 170gm

Say hello to clean, purified skin! Treat yourself with a deeply nourishing mud mask to clarify, draw out dirt, and impurities, all while absorbing excess oil.

A wonderful concoction of African Black Soap, Tamarind Extract, Tea Tree Oil, and Fair Trade Shea Butter is blended in to leave your skin renewed and refreshed.

45,00 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Skin Doctor Carrot Glow Whitening & Anti Ageing Face Cream 50gm

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Skin Doctor Carrot Glow Whitening & Anti Ageing Face Cream 50gm

Skin Doctor Carrot Glow Face Cream and serum contains natural ingredients that work, such as carrot extract and vitamin C, to bring your skin immediate relief and long-lasting moisturisation, thanks to its high level of beta carotene, Vitamin A, your epidermis has better protection against free radicals.

Size: Regular

Ingredients: Aqua cetearyl Alcohol, Alpha Arbutin, Cetyl Alcohol, ceteareth-20 Dimethicone Isopropyl palmitate , glycerin and Macadamia seed oil .

60,00 AED

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Difeel Growth and Curl Biotin Premium Hair Oil 75ml

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Highlights:

Difeel Growth and Curl Biotin Premium Hair Oil 75ml

Natural Oils for Hair

Difeel Growth & Curl Biotin Premium Hair Oil is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Hair Oil Treatment

Our premium oil blend helps promote natural, healthy hair growth while improving overall thickness.

Curly Hair Care

This expertly crafted hair oil is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curly Hair Oil Treatment

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

95,00 AED

6% OffFeatured

Hair Care, Hair Texturizers

The Doux We Want Easy Texture Tamer 236ml

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The Doux We Want Easy Texture Tamer 236ml

WHAT IT DOUX?

Hydrates & detangles curls, tames frizz, and protects hair from heat tools. Smooths blowouts and delivers bounce, body, and shine

WHAT?S GOOD?

Sweet Almond Oil: To hydrate and detangle

Shea Oil: To tame frizz and protect

Silk Amino Complex: For strength and smoothness

DOUX YOU:

Distribute a small amount to clean, damp hair prior to applying styling products.

Style as usual.

85,00 AED

14% OffFeatured

Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

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Purec Pure Egyptian Magic Whitening Gold Facial Dark Spot Corrector 50gm

Original Purec Egyptian Magic Whitening Gold Facial Whitening & Firming Cream, with
Egg-Yolk & L-Glutathione, Dark Spot Corrector, 50gm

30,00 AED

13% OffFeatured

Pastil Face & Body Scrub Turmeric

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Pastil Face & Body Scrub Turmeric

35,00 AED

25% OffFeatured

Lemon Clear Exfoliating Soap 200g

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Lemon Clear Exfoliating Soap 200g

Lemon Clear soap, rich in vitamins C and E, helps fight dark spots and even out the complexion.It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance.

This soap promotes cell renewal thanks to its antioxidant-rich formula.Thanks to the vitamin C it contains, the LEMON CLEAR exfoliating soap restores radiant, clean skin.

15,00 AED

10% OffFeatured

Yong Chin Anti-wrinkle Booster Gel Vitamin Complex 17gm

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Yong Chin Anti-wrinkle Booster Gel Vitamin Complex 17gm

. Defy time: embrace the power of youthful resilience

YC Anti-wrinkle Booster Gel with Vitamin Complex is a specially formulated concentrated gel that helps diminish signs of aging, improves skin elasticity, and firms and tightens the skin to reduce wrinkles.
The vitamin complex contains concentrated Vitamin E, which effectively reduces wrinkles and dark spots. When used regularly after applying YC serum, it enhances brightness, smoothness, and reduces the appearance of dark spots on the skin.

How to use:

Apply gently after YC serum, massaging it into the skin for optimal absorption, focusing on specific areas of concern. Use twice daily, in the morning and at night, after cleansing.

45,00 AED

7% OffFeatured

Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

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Miracle 9 Silk & Smoothing Honey & Avocado Heat Serum 118ml

Protect your hair from heat damage with the Miracle 9 Silk & Smoothing Heat Serum. This 4oz styling spray is enriched with a nourishing blend of honey and avocado, known for their moisturizing and softening properties.

Formulated to reduce the impact of heat styling tools such as flat irons, blow dryers, and curling wands, the serum helps maintain healthy-looking hair. It delivers a smooth, silky finish with a natural-looking shine, making it an excellent choice for daily styling routines.

65,00 AED