Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

7% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

Rated 0 out of 5

(0)

Highlights:

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

European White Half Cast Body Lotion 500ml, serum 100ml, face cream

Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots

280 AED

7% OFFFeatured

UCB European White Gold Toning Lotion And Brightening Set

Rated 0 out of 5

(0)

Highlights:

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

7% OFFFeatured

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

Rated 0 out of 5

(0)

Highlights:

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

7% OFFFeatured

UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

Rated 0 out of 5

(0)

Highlights:

UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

The UCB European White Vitamin C Lotion and Serum Set is a dual-action skincare combo designed to firm, hydrate, and brighten the skin tone.

Key Features

Brightening and Fading: Formulated with Vitamin C and turmeric extract to reduce the look of dark spots and uneven patches.

Firming and Anti-Aging: Helps improve skin elasticity and smooth out fine lines or the appearance of stretch marks.

Sun Protection: The lotion often includes SPF 50+ to shield the skin from harmful UV rays and prevent further discoloration.

Deep Hydration: Delivers a rich moisturizing complex that softens rough and dry skin.

280 AED

17% OFFFeatured

UCB European White Vitamin C Serum 100ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Vitamin C Serum 100ml

European White Vitamin C Serum 100ml is a hydroquinone-free brightening and firming treatment designed to even out skin tone and improve overall texture.

Key Features

Brightening: Helps fade the appearance of dark spots, and blotchy areas.

Firming: Supports collagen production to promote firmer, more youthful skin elasticity.

Antioxidant Support: Fights visible signs of sun damage and environmental stress.

Hydroquinone-Free: Formulated without harsh chemical bleaching agents for safer daily application.

125 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

17% OFFFeatured

UCB European White Gold Arbutin & Retinol Serum 100ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

17% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

3% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

How to Use

165 AED

3% OFFFeatured

UCB European White Gold Toning Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

UCB European White Gold Toning Lotion 500ml

European White Gold Toning Lotion is a skin-brightening body milk formulated with Alpha Arbutin and Retinol to help reduce dark spots and even out skin tone.

Key Details

Main Purpose: Fades dark spots, and promotes a uniform, radiant complexion.

Active Ingredients: Typically contains Alpha Arbutin, Retinol, and often includes sun protection agents (such as SPF 50).

Formulation: Usually sold in a 500ml bottle designed for daily full-body use to improve skin texture.

165 AED

LATEST PRODUCTS

6% OFFFeatured

Lotion, Skin Care

Fair & White Premium So Carrot Maxi Tone Milk 300ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Premium So Carrot Maxi Tone Milk 300ml

This exquisite milk unifies and enhances the complexion. The ideal skincare product for leaving skin silky soft and radiant from within. Active ingredients: glycerin, brightening ingredient, carrot oil.”

85 AED

Shower Gel, Skin Care

Bronz Tone Clarifying Shower Gel 1000ml

Rated 0 out of 5

(0)

Highlights:

Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

35 AED

3% OFFFeatured

Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

Rated 0 out of 5

(0)

Highlights:

Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

Clear Essence® Exclusive Medicated Fade Creme with Sunscreen will help you experience a transformative New You! Say goodbye to unwanted dark spots, acne scars, age spots, and sun damage. Our high-potency hydroquinone formula delivers remarkable results in just 4-6 weeks. Discover a velvety cream that quickly absorbs into the skin, with added sunscreen for long-lasting protection.

Key Features and Benefits

Diminishes dark spots, acne scars, age spots, and sun damage. Absorbs quickly, leaving a flawless complexion. Contains sunscreen to prevent skin darkening or dark sun spots from reoccurring.

195 AED

25% OFFFeatured

Goldman Pro Light3 Soap 190gm

Rated 0 out of 5

(0)

Highlights:

Goldman Pro Light3 Soap 190gm

Goldman Prolight3 complexion unifying soap perfectly meets the requirements of black and mixed skin. Its formula enriched with activated bamboo charcoal + vitamin E eliminates impurities, repairs and protects the most damaged skin while giving a natural glow to the complexion

15 AED

Oils & Moisturizer, Skin Care

Bio-Oil Specialist Skin Care Oil 125ml

Rated 0 out of 5

(0)

Highlights:

Bio-Oil Specialist Skin Care Oil 125ml

Bio Oil Skincare Body Oil, Vitamin E, Serum for Scars Stretchmarks, Face Body Moisturizer, All Skin Types

HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS – Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more.

PACKED WITH NATUAL OILS – Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe.

LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES – Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable

FORMULATED FOR ALL SKIN TYPES – Helps soften skin for all types, tones, textures and safe for use on face and body and won’t clog pores.

55 AED

13% OFFFeatured

Aichun Beauty Carrot Oil Facial Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Aichun Beauty Carrot Oil Facial Serum 30ml

Delivers moisture for a lush, younger look
Leaves your skin with a youthful glow and brighter appearance
Offers a visibly smoother and plumper skin

35 AED

9% OFFFeatured

JRA Brightening Face and Body Cream 220gm

Rated 0 out of 5

(0)

Highlights:

JRA Brightening Face and Body Cream 220gm

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

50 AED

13% OFFFeatured

AR Vitamin E Perfume Body Lotion Pink Passion 200gm

Rated 0 out of 5

(0)

Highlights:

AR Vitamin E Perfume Body Lotion Pink Passion 200gm

AR Pink Passion, a sweet and cute girl. Gentle lotion is absorbed quickly. It is not sticky Helps to keep the skin plump. Along with the value of Vitamin E and Sunflower oil to nourish and soften the skin. The fragrance lasts all day long.

35 AED

13% OFFFeatured

Yong Chin Feminine Collagen Drop with Rose Sakura 30gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Feminine Collagen Drop with Rose Sakura 30gm

Yong Chin Feminine Collagen Drop with Rose Sakura is an effective product used to clean vaginal secretions for maintaing good sanitation while giving a tightening effect. It consists of rose sakura extract and natural ingredients suitable for sensitive area. It cleans vaginal secretions with a beautiful scent that leaves you feeling clean and refreshed.

How to use:

Aftern cleansing, drop a small amount into the feminine area,

35 AED

13% OFFFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Exfoliating & Lightening Shower Gel 750ml

Rated 0 out of 5

(0)

Highlights:

Neoprosone Exfoliating & Lightening Shower Gel 750ml

NEOPROSONE Zaban shower gel with natural microgranules is an exfoliating and moisturizing cosmetic product that removes dead cells for deep care and thereby brightens the skin.

Application: Apply directly to the skin or use a bath sponge, massage in circular movements and rinse thoroughly.

65 AED

PRODUCTS ON SALES

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

Experience the calming power of green tea with Silky Cool Depilatory Oil, specially formulated to gently remove wax residue and soothe the skin after hair removal. Infused with the antioxidant benefits of green tea, this post-wax oil leaves your skin feeling clean, soft, and revitalized.

Key Benefits

Effortlessly Removes Wax Residue – Cleanses skin after waxing without irritation or stickiness.
Soothes & Calms – Green tea extract helps reduce redness and inflammation post-wax.
Fresh, Clean Scent – Light green tea fragrance leaves a pleasant, refreshing aroma.
Non-Greasy Formula – Quickly absorbs into the skin with no heavy or oily feel.
Ideal for All Skin Types – Gentle enough for sensitive skin and daily use.

35 AED

8% OFFFeatured

Dietary Supplement, Skin Care, Wellness

Precious Skin Primme DTX Kiwi Plus Fiber 20g x 10 Sachets

Rated 0 out of 5

(0)

Highlights:

Precious Skin Primme DTX Kiwi Plus Fiber 20g x 10 Sachets

Give your body a daily boost with Primme DTX Kiwi Plus Fiber , a delicious dietary supplement specifically designed to support detoxification and promote digestive health. This supplement combines natural kiwi extract, rich in fiber, vitamins, and antioxidants, with the advanced DTX Plus Fiber formula , which works to improve digestion, reduce bloating, and promote healthy metabolism. With its refreshing taste and ease of use, this product is the perfect choice for those looking for an effective way to maintain a healthy and active lifestyle every day.

Key features:

A fiber-rich formula that helps support bowel movements and improve digestion.
Natural kiwi extract rich in vitamin C and antioxidants that support immunity and contribute to detoxification.
Reduce bloating and the feeling of heaviness in the abdomen thanks to ingredients that support digestive health.
Improving metabolism, which contributes to weight management and increased activity.
Easy-to-carry and use bags — ideal for use at home, at work or while traveling.
The refreshing kiwi flavor makes it enjoyable and easy to eat for all ages.
It supports the beneficial bacterial balance within the intestines and improves nutrient absorption.

Additional benefits:

It gives the body a feeling of lightness and energy throughout the day.
It helps improve gut health and reduce discomfort caused by indigestion.
It supports the body’s natural and regular detoxification process.
It promotes a feeling of fullness, which may help control appetite during the day.
It contributes to improving skin radiance by supporting the health of the internal digestive system.

Active ingredients:

Natural kiwi extract: A powerful source of vitamin C and antioxidants, it promotes gut health and reduces inflammation.
PRIMME DTX 6 Plus Fiber: A powerful blend that supports digestion, bowel movements, and detoxification.
Additional natural fibers: help improve absorption and reduce bloating.

Note: The proportions of ingredients vary depending on the version; it is recommended to check the packaging for precise details.

Methods of use:

Add one sachet to a glass of cold or lukewarm water (150–200 ml).
Stir well until it is completely dissolved.
It is best taken once a day , preferably before meals or anytime you need digestive support.
For continuous use: Continue daily for best results.

60 AED

5% OFFFeatured

ACM Novophane Sebo-Regulating Shampoo 200ml

Rated 0 out of 5

(0)

Highlights:

ACM Novophane Sebo-Regulating Shampoo 200ml

It is a treatment specially designed to regulate sebum production and delay hair re-lubrication.
Its gentle solution helps restore healthy hair.
Gently cleanses the hair, returning volume, softness and lightness to the hair.

How to use:

Lather soap on wet hair with a light massage .
It can be used every day without risks to the scalp .

95 AED

20% OFFFeatured

La Dakaroise Olive Oil Refreshing and Skin Lightening Soap

Rated 0 out of 5

(0)

Highlights:

La Dakaroise Olive Oil Refreshing and Skin Lightening Soap

La Dakaroise soap with powerful and effective ingredients with natural olive oil extract, refreshes the skin and works to lighten it

The soap mainly contains olive oil extract rich in powerful antioxidants and a high percentage of vitamins such as A, E, K, D. Shea butter and coconut extract have also been added.

Benefits:

Nourishes the skin thanks to its vitamin-rich ingredients.

Refreshing and brightening for skin with discoloration

It helps get rid of dead cells, as it exfoliates the skin because it contains exfoliating particles.

Deeply cleanses the skin and helps remove impurities and dirt.

How to use:

20 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Clove Oil 30ml

Rated 0 out of 5

(0)

Highlights:

Difeel 100% Pure Essential Oil Clove Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Earthy, spicy anda little bit sweet
Our Clove Oil:

Can be used as a flavoring to food
Improves digestion andreduces inflammation
Treats scrapes andbruises
Relieves upper respiratory infections
Temporarily treats toothaches

75 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline Intensive Care Advanced Repair Dry To Very Dry Skin Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture
Light, fast-absorbing lotion with a non-greasy feel
Use Vaseline®lotion daily for perfect all-over skincare
Vaseline’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturized

35 AED

18% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Care for Kids Curling Cream 227g

Rated 0 out of 5

(0)

Highlights:

Cantu Care for Kids Curl Refresher 236ml

Cantu Care for Kids Curl Refresher is a curl refresher specifically designed for kids. This formula contains high-quality ingredients to refresh curly hair and restore bounce and definition.

The Curl Refresher helps to revive limp or depleted curls and breathe new life into them. It moisturizes and defines the curls without weighing them down or making them sticky. The hair is left soft, shiny and bouncy.

Cantu Care for Kids Curl Refresher can be used on dry hair. Take a small amount of the refresher and distribute it evenly through the curls. Gently scrunch the hair to reactivate the curls and give them definition.

The curl refresher formula is free of mineral oils, sulfates, parabens and other harmful chemicals. It is gentle on children’s sensitive hair and scalp.

Refresh your child’s curly hair with Cantu Care for Kids Curl Refresher and enjoy defined, healthy and frizz-free curls. Your child will look radiant and be proud of their beautiful curls!

45 AED

6% OFFFeatured

Cetaphil Gentle Skin Cleanser 237ml

Rated 0 out of 5

(0)

Highlights:

Cetaphil Gentle Skin Cleanser 237ml

Cetaphil Gentle Skin Cleanser Soap Free Body & Face Wash for Women & Men, Hydrates with Niacinamide, Vegan Friendly, 237ml
Cetaphil Gentle Skin Cleanser is a daily face and body cleanser for sensitive, normal or dry skin. Its friendly formula is clinically proven to remove dirt, makeup and impurities while preserving the skin’s natural moisture barrier. Made with Glycerin, Niacinamide and Panthenol it gently cleanses without causing dryness. Leaves skin feeling soft, smooth and healthy-looking. Cetaphil defends against the 5 signs of skin sensitivity.

80 AED

29% OFFFeatured

Valera Massage Cream Cellulite 300gm

Rated 0 out of 5

(0)

Highlights:

Valera Massage Cream Cellulite 300gm

25 AED

22% OFFFeatured

Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

Rated 0 out of 5

(0)

Highlights:

Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

Skin whitening is the primary benefit of using this cream. It contains glutathione and papaya extract, which are known for their skin whitening properties. These ingredients work by inhibiting the production of melanin, the pigment that gives color to the skin. By reducing melanin production, the cream can help to lighten dark spots, hyperpigmentation, and uneven skin tone, resulting in a brighter, more even complexion.

35 AED

GIFT SET

7% OFFFeatured

Shower Gel, Skin Care

QEI+ Paris QEI+ Privilège Exfoliating Clarifying Shower Gel 1000ml

Rated 0 out of 5

(0)

Highlights:

QEI+ Paris QEI+ Oriental Exfoliating Clarifying Shower Gel 1000ml

This amazing clarifying shower gel gently cleanses and exfoliates your body. Your skin is smooth and glowy. Feel its sensual touch and magical fragrance on your skin. A pure moment of well-being.

The new QEI+ Oriental Exfoliating & Clarifying Shower Gel cleanses and exfoliates the skin with delicacy. This shower gel eliminates dead cells and activates cell regeneration. It clarifies your skin in depth and gently. Its fine texture enriched with exfoliating micro-beads of apricot kernels forms a creamy foam that glides on your skin for a gourmet and delicate scrub. The exclusive formula of this Exfoliating and Clarifying Shower Gel will provide you with a toning shower. After showering, your skin will be radiant and soft as a caress.
Let yourself be seduced by its magical and fruity scent!

280 AED

13% OFFFeatured