Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

European White Half Cast Body Lotion 500ml, serum 100ml, face cream

Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots

280 AED

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UCB European White Gold Toning Lotion And Brightening Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

The UCB European White Vitamin C Lotion and Serum Set is a dual-action skincare combo designed to firm, hydrate, and brighten the skin tone.

Key Features

Brightening and Fading: Formulated with Vitamin C and turmeric extract to reduce the look of dark spots and uneven patches.

Firming and Anti-Aging: Helps improve skin elasticity and smooth out fine lines or the appearance of stretch marks.

Sun Protection: The lotion often includes SPF 50+ to shield the skin from harmful UV rays and prevent further discoloration.

Deep Hydration: Delivers a rich moisturizing complex that softens rough and dry skin.

280 AED

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UCB European White Vitamin C Serum 100ml

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UCB European White Vitamin C Serum 100ml

European White Vitamin C Serum 100ml is a hydroquinone-free brightening and firming treatment designed to even out skin tone and improve overall texture.

Key Features

Brightening: Helps fade the appearance of dark spots, and blotchy areas.

Firming: Supports collagen production to promote firmer, more youthful skin elasticity.

Antioxidant Support: Fights visible signs of sun damage and environmental stress.

Hydroquinone-Free: Formulated without harsh chemical bleaching agents for safer daily application.

125 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

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UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

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UCB European White Gold Arbutin & Retinol Serum 100ml

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UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

3% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

How to Use

165 AED

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UCB European White Gold Toning Lotion 500ml

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UCB European White Gold Toning Lotion 500ml

European White Gold Toning Lotion is a skin-brightening body milk formulated with Alpha Arbutin and Retinol to help reduce dark spots and even out skin tone.

Key Details

Main Purpose: Fades dark spots, and promotes a uniform, radiant complexion.

Active Ingredients: Typically contains Alpha Arbutin, Retinol, and often includes sun protection agents (such as SPF 50).

Formulation: Usually sold in a 500ml bottle designed for daily full-body use to improve skin texture.

165 AED

LATEST PRODUCTS

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Creams, Skin Care

Silky Cool Lemon Moisturizing Cream 300ml

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Silky Cool Lemon Moisturizing Cream 300ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

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Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

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Alattar Armpit Whitening Cream Underarm and Inner Thigh Dark Spot Corrector Cream

Highlights

QUICK BRIGHTENING FORMULA: Engineered for fast results, this cream helps visibly lighten dark areas on the underarms and inner legs, promoting an even and confident skin tone.
COLLAGEN & MILK INFUSION: Enriched with nourishing Collagen and Milk proteins to deeply moisturize, soften, and improve skin texture while providing powerful spot correction.
TARGETED DARK SPOT CORRECTION: Specifically formulated to address hyperpigmentation and discoloration in sensitive areas like the armpits and between the thighs, suitable for all skin types.
DEODORANT & SOOTHING ACTION: Helps neutralize odor and soothes skin irritated by shaving or friction, leaving the underarm area feeling fresh, smooth, and comfortable for 24 hours.
CONFIDENCE BOOST: Integrate this easy-to-use cream into your daily grooming routine to achieve a smoother, clearer complexion and enhanced self-assurance in any situation.

45 AED

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Creams, Skin Care, Spot Corrector

DH7 Paris Gold Night Cream Mattifying 50ml

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DH7 Paris Gold Night Cream Mattifying 50ml

DH7 Gold Night Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019(Mica), CI 77891(Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol Acetate, Ceteareth-20, Ceteareth-12,

180 AED

5% OFFFeatured

Anua Heartleaf Pore Control Cleansing Oil Mini 20ml

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Anua Heartleaf Pore Control Cleansing Oil Mini 20ml

Anua’s Heartleaf Pore Control Cleansing Oil is now available in mini version! Coming in a non-comedogenic formula, the cleansing oil effectively rids skin of impurities and makeup residue while leaving a refreshed and hydrated finish. Heartleaf extract and various plant-based oils from jojoba, olive fruit and grape seed help keep irritation at bay. Suitable for acne-prone skin.

95 AED

11% OFFFeatured

Laser White Face and Body Scrub with Apricot 500gm

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Laser White Face and Body Scrub with Apricot 500gm

40 AED

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Shower Gel, Skin Care

Carotone Unifying Shower Gel 1000ml

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Highlights:

Carotone Unifying Shower Gel 1000ml

The unifying shower gel Carotone with its 3 in 1 formula, cleanses, purifies your skin and gives it a luminous complexion

Moisturizing benefits for your skin.

Rich in Collagen

3 in 1 Formula that gives your skin a radiant look

45 AED

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Purec Pure Egyptian Secret Vitamin C Lotion 400ml

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Purec Pure Egyptian Secret Vitamin C Lotion 400ml

Purec Egyptian Secret Vitamin C Lotion is easily absorbed into the skin. It nourishes the deeper layers of the skin to bring you the brighter skin you desire. It restores rough skin to be moist and lively with the help of collagen. It strengthens you skin, tightens skin firmness and restores vitality to your skin. It also prevents wrinkles.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

13% OFFFeatured

Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

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Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

Locks in moisture to help revitalize dry and dull-looking skin

35 AED

17% OFFFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

Sebamed Baby Skin Care Oil 150ml

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Sebamed Baby Skin Care Oil 150ml

The Sebamed Baby Skin Care Oil is ideal for gentle cleansing of the nappy area. It contains wheat bran oil which helps further protect the skin from rash and irritation. Because the constant contact with urine and excrements can lead to soreness, the baby skin oil contains panthenol triacetate and chamomile, compounds that regenerate skin and soothe irritation. Using natural oil is the perfect cleansing solution for dry nappy areas.

25 AED

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Gluta Gold Fast Action Whitening And Anti Aging Gluta Berry Whitening Essential Soap 250gm

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Gluta Gold Fast Action Whitening And Anti Aging Gluta Berry Whitening Essential Soap 250gm

Are you looking for a professional beauty soap that combines high-potency antioxidants, advanced anti-aging care, and superior skin lightening? Introducing the Bloom Gluta Gold Gluta Berry 200000 MG soap, expertly formulated with a fast-action blend to target stubborn skin imperfections and deliver a luminous, healthy glow.

20 AED

PRODUCTS ON SALES

5% OFFFeatured

Face Cream, Moisturizers, Oils & Moisturizer, Skin Care

No Spot Strong Whitening Face Cream

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Highlights:

No Spot Strong Whitening Face Cream

No Spot Strong Whitening Face Cream is an intensive facial skincare cream formulated for a routine focused on the appearance of dark spots, uneven skin tone and dull-looking complexion.

Presented by No Spot as a Strong Whitening Face Cream, it is designed to support a clearer, brighter and more even-looking complexion while providing daily facial moisturization.

Key Benefits:

• Strong whitening face cream
• Helps improve the appearance of dark spots
• Helps improve uneven-looking skin tone
• Supports a brighter-looking complexion
• Helps reduce the appearance of dullness
• Provides facial moisturization
• Helps leave skin feeling smoother and softer
• Suitable for targeted facial skincare
• Formulated by a dermatologist stated on the packaging
• DCO Cosmetics U.K. stated on the packaging

How to Use:

Cleanse and dry the face before application.

Apply a small amount to the desired areas and gently massage until absorbed. Avoid the eyes, lips, broken skin and irritated areas.

For first-time use, introduce gradually and monitor your skin’s response.

Patch Test Advice:

Before regular use, apply a small amount to a discreet area and wait 24–48 hours. Discontinue use if significant redness, burning, swelling or persistent irritation occurs.

Daytime Care:

When using products intended for pigmentation or uneven-tone care, use a broad-spectrum sunscreen during the daytime and limit unnecessary sun exposure.

For external use only. Keep out of reach of children.

95 AED

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Eskinol Refreshing Facial Deep Cleanser 225ml

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Highlights:

Eskinol Deep Cleanser With Pure Calamansi Extract 225ml

Calamansi cleanser contains Vitamin C that helps lighten dark spots.
It helps to remove the accumulated dirt on the face and it also removes the excess oils and make-up to make your skin clean.
This cleanser with pure calamansi extract is known for its skin whitening and micro-cleansing anti-bacterial action.
Use this cleanser and avoid pimples and other skin problems due to buildup on the skin.

This amazing cleanser gives you a beautiful glow to clean and healthy skin.

30 AED

10% OFFFeatured

Lab White Atom Whitening Egg Yolk Lotion 500ml

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Highlights:

Lab White Atom Whitening Cocoa Butter Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion

The main extract from Cocoa Butter

Cocoa butter is a natural fat extracted from cocoa beans. It is solid at room temperature and is white or cream in color.

Cocoa butter has many benefits for the skin, such as moisturizing the skin, preventing dryness, reducing wrinkles and has antioxidant properties.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation.

45 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Samira Moisturizing Baby Lotion 500ml

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Highlights:

Samira Moisturizing Baby Lotion 500ml

Samira Moisturizing Baby Lotion nourishes baby’s skin all day long.

Our products are designed to give you beautiful, luscious, consistent and even skin. Derived from Milk Thistle and Saffron, our innovative line of cosmetics offer both natural ingredients and prove superb results.

250 AED

25% OFFFeatured

Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

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Renew Kojic Glutathione Original Soap Moisturizing + Whitening for Men and Women, 135gm

Renew Kojic Glutathione Original Soap Moisturizing + Whitening

Renew kojic Glutathione Original Soap rejuvenates dull and tired skin. It contains a special mixture of extracts that nourishes skin while produces micro-exfoliation effect.

15 AED

10% OFFFeatured

JUUCEE Pear Petal Body Lotion 450ml

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JUUCEE Pear Petal Body Lotion 450ml

JUUCEE Pear Petal Body Lotion 450ml is a juicy body lotion that moisturizes and gently nourishes the skin, leaving it smooth and soft. The pear scent provides a refreshing and relaxing feeling.

45 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Glow & Clean Beauty Cream With Gluta Serum

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Highlights:

Glow & Clean Beauty Cream With Gluta Serum

Original Whitening Glow & Clean Beauty Cream is the only cream that cleans pimples, wrinkles, marks, hives even dark circles under the eyes and turns your skin white. Skin Whitening Cream makes you so much looking gorgeous that you wont believe.

30 AED

20% OFFFeatured

Every Strand Natural Hair Frizz Control Treatment Masque 236gm

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Highlights:

Every Strand Natural Hair Frizz Control Treatment Masque 236gm

Tame the frizz and nourish natural hair with Every Strand?s emollient infused treatment masque. Safe to use on all hair types.
Hibiscus To Soften
Coconut Oil to Nourish
Argan Oil for Shine
HOW TO USE IT: After shampoo, apply a small amount to wet hair from roots to ends. Leave in 5-7 minutes. Rinse thoroughly. Use as needed for intense hydration and manageability.

60 AED

17% OFFFeatured

Oznaturals Renew Pro Retaxinol Serum 30ml

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Highlights:

Oznaturals Renew Pro Retaxinol Serum 30ml

This serum is most effective for the care of aging and UV-damaged skin. Increased skin renewal and support of new blood vessels help to improve skin tone, reduce age spots, and smooth skin texture.

Retinol works its magic to brighten, promote glow and help turn back the clock. Use daily as part of your evening skincare routine. Can be layered with other OZN® serums for ultimate skin nutrition.

50 AED

18% OFFOut Of Stock

Vitamin White Gold 24 Carat Body Lotion 300ml

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Highlights:

Vitamin White Gold 24 Carat Body Lotion 300ml

Vitamin White GOLD Body Milk is a complex, repairing and anti-impurity product. Its fabulous formula removes the darkest spots dramatically giving you a brown, spot-free complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower. Full use of the range is recommended.

Precautions

Do not use on children under 12 years old. Store in a cool, dry place.

45 AED

GIFT SET

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Garlic Hot Oil Hair Cream 1000ml

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Highlights:

Royal Beauty Garlic Hot Oil Hair Cream 1000ml

Royal Beauty Garlic Hot Oil Hair Cream is a powerful treatment formulated to promote healthier, stronger hair.
Enriched with garlic extract, known for its ability to stimulate circulation and encourage hair growth, this nourishing cream works deep into the hair fibers to repair damage, reduce hair thinning, and combat dandruff.
Its rich formula deeply hydrates, strengthens, and restores vitality to dry and brittle hair, leaving it soft, shiny, and full of life. Ideal for all hair types, it’s a must-have for anyone looking to enhance hair strength and support natural growth.
Keep your hair healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream from Royal Beauty.
Helps condition and repair your hair. Perfect for unmanageable hair.

40 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

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Highlights:

Dove 3% Niacinamide + X4 Hyaluronic Acid Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On

Give your underarms advanced skincare and long-lasting protection with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On. Formulated with 3% Niacinamide and 4x Hyaluronic Acid, this innovative deodorant serum helps hydrate, smooth, and care for delicate underarm skin while providing up to 48 hours of antiperspirant protection.

Its lightweight serum formula helps strengthen the skin’s natural moisture barrier and supports a softer, more even-looking underarm appearance with regular use, making it the perfect combination of skincare and deodorant in one.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms fresh and dry throughout the day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
4x Hyaluronic Acid – Provides long-lasting hydration for smoother-feeling skin.
Serum-Infused Formula – Delivers underarm skincare while protecting against sweat and odor.
Gentle Daily Care – Suitable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps hydrate and smooth underarm skin
Supports a more even-looking underarm tone
Helps strengthen the skin’s natural moisture barrier
Leaves underarms feeling soft, comfortable, and refreshed
Lightweight, fast-drying roll-on formula

Power Ingredients

3% Niacinamide – Helps brighten the appearance of underarm skin and improve skin texture.
4x Hyaluronic Acid – Helps attract and retain moisture for long-lasting hydration.
Skin Barrier Care Complex – Helps support healthy-looking underarm skin.

Product Features

Serum-based deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Sensitive underarms
Uneven underarm skin tone
Dry underarm skin
Daily odor and sweat protection

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow to dry before getting dressed.
Use daily for best results.

Enjoy smoother, hydrated, and more even-looking underarms with Dove Radiant + Care Deodorant Serum Even Tone + Night Repair Roll-On, combining powerful skincare with trusted 48-hour protection.

40 AED