Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

European White Half Cast Body Lotion 500ml, serum 100ml, face cream

Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots

280 AED

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UCB European White Gold Toning Lotion And Brightening Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

The UCB European White Vitamin C Lotion and Serum Set is a dual-action skincare combo designed to firm, hydrate, and brighten the skin tone.

Key Features

Brightening and Fading: Formulated with Vitamin C and turmeric extract to reduce the look of dark spots and uneven patches.

Firming and Anti-Aging: Helps improve skin elasticity and smooth out fine lines or the appearance of stretch marks.

Sun Protection: The lotion often includes SPF 50+ to shield the skin from harmful UV rays and prevent further discoloration.

Deep Hydration: Delivers a rich moisturizing complex that softens rough and dry skin.

280 AED

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UCB European White Vitamin C Serum 100ml

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UCB European White Vitamin C Serum 100ml

European White Vitamin C Serum 100ml is a hydroquinone-free brightening and firming treatment designed to even out skin tone and improve overall texture.

Key Features

Brightening: Helps fade the appearance of dark spots, and blotchy areas.

Firming: Supports collagen production to promote firmer, more youthful skin elasticity.

Antioxidant Support: Fights visible signs of sun damage and environmental stress.

Hydroquinone-Free: Formulated without harsh chemical bleaching agents for safer daily application.

125 AED

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UCB European White Carrot Brightening Face and Body Serum 100ml

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UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

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UCB European White Gold Arbutin & Retinol Serum 100ml

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UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

How to Use

165 AED

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UCB European White Gold Toning Lotion 500ml

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UCB European White Gold Toning Lotion 500ml

European White Gold Toning Lotion is a skin-brightening body milk formulated with Alpha Arbutin and Retinol to help reduce dark spots and even out skin tone.

Key Details

Main Purpose: Fades dark spots, and promotes a uniform, radiant complexion.

Active Ingredients: Typically contains Alpha Arbutin, Retinol, and often includes sun protection agents (such as SPF 50).

Formulation: Usually sold in a 500ml bottle designed for daily full-body use to improve skin texture.

165 AED

LATEST PRODUCTS

Serums, Skin Care

American Dream Miracle Serum 56ml

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American Dream Miracle Serum 56ml

A highly concentrated All in One serum to target and address a wide range of skin problems, especially on the face Instantly brightens the skin

Use a small amount to even skin tone, fade dark spots, smooth fine lines and wrinkles, reduce and eliminate spots and razor bump.

Once the skin issue is under control, mix a little serum in to your favourite American Dream Cocoa Butter product to dilute for continued treatment.

55 AED

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Medicube PDRN Pink Cica Soothing Toner 250ml

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Medicube PDRN Pink Cica Soothing Toner 250ml

A calming and brightening pink toner infused with salmon‑derived PDRN, niacinamide, peptides, and centella to soothe irritation, boost hydration, and improve skin texture.

110 AED

11% OFFFeatured

Melano Very Sexy Melano Body lotion 200ml

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

40 AED

13% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Gold Specialized Even Tone Cream Gel Elbows, Hands, Knees 30ml

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Fair & White Gold Specialized Even Tone Cream Gel Elbows, Hands, Knees 30ml

This high-performance cream-gel targets dark stubborn body areas such as knees, elbows, knuckles and feet.

65 AED

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Silky Cool Fruits Moisturizing Cream Tube 140gm

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Silky Cool Fruits Moisturizing Cream Tube 140gm

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

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Body Gel, Skin Care, Tubes

Violet Glow Extensive Lightening Treatment Gel 50gm

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Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

10% OFFFeatured

Pretty Cowry Honey Scrub 350ml

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Pretty Cowry Coconut Scrub 500ml

Pretty Cowry Coconut Sherbet Body Scrub contains coconut extract. It does not irritate the skin, is able to deeply cleanse and restore the skin, removes dirt and dead cells, prevents wrinkles, supports metabolism and makes the skin soft and smooth.

45 AED

22% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream 75gm

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Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream 75gm

Dark Spot Fade Cream: This face cream targets dark spots, age spots, uneven skin tone and discoloration while helping improve suppleness and elasticity and minimizing the appearance of fine lines and wrinkles

Unique Formula: Formulated for all skin types, this skin lightening cream provides a flawlessly radiant complexion by visibly correcting discoloration; No Hydroquinone, Parabens, Phthalates, Sulfates, MI or Dyes

35 AED

6% OFFFeatured

Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

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Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

Bella White Extra whitening super maxitone is formulated with papaya extract, glycolic extract and vitamin c the best whitening and skin repairing ingredients in the world. Regular use will result to reduce skin pigmentation and generate a glowing youthful appearance.

Direction -apply all over the body on a previously cleansed skin with crystal glow shower gel.

150 AED

Moisturizers, Skin Care

Dr.Meinaier Sweet Orange Soothing Gel 300g

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Dr.Meinaier Sweet Orange Soothing Gel 300g

This soothes your skin and gives a deep moisturization to your skin.

Fermented contents maximize the effect of activating components like aloesin. So, it helps your skin to be clear & healthy.

Moist feeling without stickiness. It is absorbed fast & freshly without stickiness. Plus, it soothes the stimulated skin by hot sunlight & makes your skin moist & sleek. Free system for skin health.

Uses to remove acne on forehead, nose, chin, blackheads mask allows deep cleansing.

Leaving you a fresh, clog-free skin with an ultra-soft touch.

Easy to apply, with marked effect on clearing pores and impurities on skin surface.

35 AED

PRODUCTS ON SALES

31% OFFFeatured

Serums, Skin Care

Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml

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Eveline Hyaluronic Acid Concentrated Moisturizing Serum 18ml
Eveline Hyaluronic Acid Concentrated Moisturizing Serum
The secret to radiance in a drop
This concentrated serum is the perfect solution for moisturized, radiant, and rejuvenated skin.
It was specially developed to provide comprehensive care for your skin, whether morning or evening.
It is suitable for all skin types, including dry, sensitive, or tired skin.
Thanks to its effective formula, it delivers quick and noticeable results, combining nourishment, hydration, and rejuvenation.
- Tightens and smooths the skin
- Enhances radiance
- 100% vegan formula
- Deep hydration that lasts all day
- Regenerates skin cells and stimulates elasticity
- Reduces wrinkles and fine lines
Ingredients:
Aqua (Water), Sodium Hyaluronate, 1,2-Hexanediol, Sodium Hyaluronate Crosspolymer, Aphanizomenon Flos-Aquae Extract, Tremella Fuciformis Polysaccharide, Trehalose, Panthenol, Paeonia Lactiflora Root Extract, Sucrose, Phenoxyethanol, Hydroxyacetophenone, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Propanediol, Butylene Glycol, Glycerin, Pentylene Glycol, Citric Acid, Ci 42051

45 AED

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Medicube Triple Collagen Serum 4.0 55ml

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Medicube Triple Collagen Serum 4.0 55ml

The Triple Collagen Serum 4.0 from Medicube provides the skin with nutrients and ensures a radiant appearance, especially for dull skin. The triple complex of hydrolysed collagen, atelo-collagen and soluble collagen penetrates quickly and into the deepest layer of the skin so that the barrier layer is optimally strengthened and supplied with sufficient moisture. This gives you more elasticity, long-lasting suppleness, a beautiful glow and, above all, nourished-looking skin. The serum lso helps to lighten dark spots and generally refine the complexion.

Application:

After cleansing and toning, apply an appropriate amount of serum to the entire face and gently pat it in to aid it absorb.

Tip: Mix with cosmetic products and apply to dry skin to prevent make-up caking and achieve a natural, radiant look

75 AED

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Petal Fresh Brightening Papaya & Pineapple Facial Scrub 200ml

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65 AED

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Melano Beauty Line Cream 30gm

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

25 AED

24% OFFFeatured

Oils & Moisturizer, Skin Care

Diamond Glow Elegant Glycerin 500ml

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Diamond Glow Elegant Glycerin 500ml

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Deep Moisture Glycerin is a deeply moisturizing body treatment designed to enhance hydration while supporting your lightening routine. Infused with Amla Oil and Dandelion Extract, and combined with Alpha-Arbutin, Vitamin C, and Glycolic Acid, this nourishing formula helps improve the appearance of uneven skin tone, enhance skin radiance, and leave skin looking smoother and healthier. Its lightweight, fast-absorbing texture helps condition the skin without feeling heavy or greasy.

Enriched with powerful humectants, botanical extracts, and skin-conditioning ingredients, it helps replenish moisture while softening rough, dry skin and improving overall texture. With continued use, skin feels noticeably softer, smoother, deeply hydrated, and naturally luminous. For best brightening results, follow with Diamond Glow Elegant Whitening Beauty Milk.

380 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

OXYGÈNE Essential Fairness Beauty Cream SPF 30 PA+++ 7-Day Challenge

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30 AED

20% OFFFeatured

Trimay Dual Firming & Lifting Cream 50ml

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Trimay Dual Firming & Lifting Cream 50ml

Trimay Dual Firming & Lifting Cream is a dual-action anti-aging product that works to tone and smooth the skin: it smoothes, evens, catifies, activates internal regenerative processes and improves skin texture.

The product reduces the depth of wrinkles, hydrates and nourishes, eliminates dullness, signs of stress and fatigue, restores natural radiance and fights against external irritants thanks to the plant extracts in the composition.

The cream?s formula is not based on water, but on pomegranate extract (33.3%), which has an antioxidant action and protects cells from free radicals. Pomegranate extract prevents premature ageing, tones, evens out the complexion and gently illuminates.

The composition is enriched with a complex of 7 peptides, including myorelaxing peptides such as argyrelin. The peptides rejuvenate, restore firmness and elasticity to the skin, stimulate tissue regeneration and have a botox-like effect, relaxing facial muscles and preventing the appearance of mimic wrinkles.

120 AED

13% OFFFeatured

Majesty 5D Asian Lightening Body Lotion 500ml

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130 AED

8% OFFFeatured

Clear Essence Platinum Dark Circle Eye Serum 15ml

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Clear Essence Platinum Dark Circle Eye Serum 15ml

Lighten under eye circles in only 4 weeks!

Clear Essence® Platinum Dark Circle Eye Serum is a concentrated lightweight serum that gently fades away dark circles around the eye area. This dark spot remover is also effective in correcting acne prone face and body discolorations.

Skin Concern: Under eye bags, dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Normal, Oily

Used For: Eliminate under eye circle, correction of dark spots, an even, flawless complexion

185 AED

17% OFFFeatured

RDL Papaya Extract Night Cream with Vitamin E 20g

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RDL Papaya Extract Night Cream with Vitamin E 20g

Enriched with papaya extract and vitamin e

Formulated with skin lightening ingredients that can help to brighten skin and to make black dot on your face fade away

Regular use can make your skin feels more moisture and looks brighter

For best result, use RDL papaya day cream during day time

25 AED

GIFT SET

14% OFFFeatured

Mask, Skin Care

ActiveX Mint & Cucumber Facial Mud Mask 500ml

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ActiveX Mint & Cucumber Facial Mud Mask 500ml

Refresh and hydrate your skin with ActiveX Facial Mud Mask 500ml in the Mint & Cucumber variant. This revitalizing mud mask is infused with the cooling essence of mint and cucumber, known for their refreshing and hydrating properties. It replenishes moisture, soothes the skin, and leaves it feeling revitalized and deeply hydrated. Experience the ultimate rejuvenation with ActiveX Facial Mud Mask Mint & Cucumber.

30 AED

20% OFFFeatured

Every Strand Aloe Vera & Coconut Water Weightless Hydration Serum 177ml

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Every Strand Aloe Vera & Coconut Water Weightless Hydration Serum 177ml

Every Strand Aloe Vera & Coconut Oil Hair Serum is an alcohol-free, salon quality formula designed to shine, seal, and moisturize damaged hair fiber by fiber. It helps eliminate frizz and split-ends, as well as prevent breakage, making your hair positively more manageable.
Directions: Dispense a small amount in the palm of your hand and apply on hair starting at the roots and concentrating on the ends. Style as usual using your favorite styling tools.

60 AED

13% OFFFeatured

Silky Cool Gold Facial Massage Cream 140ml

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Silky Cool Gold Facial Massage Cream 140ml

Introducing the Silky Cool Gold Facial Line, a luxurious collection designed to elevate your skincare routine to new heights of indulgence and efficacy. Crafted with a blend of premium ingredients and nourishing botanicals, each product in this line is meticulously formulated to provide a spa-like experience while delivering visible results.

Luxuriously enriched with natural oils, aloe vera extract, and vitamin E for ultimate skin nourishment. Revitalizes, softens, and promotes a radiant glow.

35 AED

9% OFFFeatured

Rich Glow Advanced Whitening Lotion With Tranexamic Acid 500ml

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Rich Glow Advanced Whitening Lotion With Tranexamic Acid 500ml

155 AED

14% OFFFeatured

Noor Hair Removal Cream Rose

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Noor Hair Removal Cream Rose

Noor Gold Hair Removal Cream (Rose) is designed for quick and effective removal of unwanted hair while leaving the skin soft and smooth. Enriched with a pleasant rose fragrance, it offers a gentle hair removal experience suitable for multiple body areas. The formula works within minutes for convenient at-home use.

Benefits

Removes unwanted hair quickly and gently
Leaves skin soft, smooth, and silky
Suitable for all skin types
Works in just a few minutes

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sodium Calcium Aluminum Silicate, Potassium Thioglycolate, Perfume, Aloe Vera, Vitamin E

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlig

30 AED

25% OFFFeatured

Faiza Neem Beauty Soap 75gm

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Faiza Neem Beauty Soap 75gm

FAIZA NEEM SOAP BASIC is an all-natural herbal soap crafted with high-quality neem oil. Neem oil is known to have natural antibacterial and antifungal properties, making it an effective and safe soap, ideal for everyday use. Enjoy the broad-spectrum disinfectant benefits of neem oil with this exceptional soap.

15 AED

17% OFFFeatured