Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care

UCB European White Carrot Brightening Face And Body Lotion 500ml

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UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

3% OFFFeatured

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

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Highlights:

UCB European White Vitamin C Firming & Brightening Body Lotion 500ml

UCB European White Vitamin C Body Lotion is a 500ml multi-action brightening and firming body milk formulated with Vitamin C and turmeric to promote an even, radiant skin tone.

Key Features & Benefits

Brightens & Evens Tone: Targets dark spots and blotchy areas to restore a natural glow.

Firms & Smooths: Enhances skin elasticity and combats early signs of aging or sagging.

Sun Protection: Frequently includes SPF 50+ to shield the skin from UV-induced damage and new dark spots.

Deep Hydration: Nourishes dry or dull skin with a rich, non-greasy moisturizing complex.

165 AED

8% OFFFeatured

EOS Shea Better Ultra Derm Hand Cream Fresh & Cozy 74ml

Creams, Skin Care

EOS Shea Better Ultra Derm Hand Cream Fresh & Cozy 74ml

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EOS Shea Better Ultra Derm Hand Cream Fresh & Cozy 74ml

Our dermatologist-recommended hand cream delivers 24-hour hydration for ultra-smooth skin that lasts through handwashing.

Other ingredients

Water, cetyl alcohol, cetyl ethylhexanoate, glycerin, glyceryl stearate se, isododecane, caprylic/capric triglyceride, fragrance/ parfum, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, theobroma cacao (cocoa) seed butter, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, xanthan gum, glyceryl stearate, hydrogenated vegetable oil, dimethicone, palmitic acid, stearic acid, caprylyl glycol, phenoxyethanol, peg-100 stearate, hexylene glycol, disodium edta, carbomer, diisostearoyl polyglyceryl-3 dimer dilinoleate, sodium hydroxide, tocopheryl acetate, citric acid, myristic acid, potassium sorbate, sodium benzoate, alpha-isomethyl lonone, benzyl salicylate, hexyl cinnamal, limonene, linalool.

Made in USA with global materials.

55 AED

8% OFFFeatured

EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

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EOS Shea Better Ultra Derm Hand Cream Vanilla Cashmere 74ml

Our dermatologist-recommended hand cream delivers 24-hour hydration for ultra-smooth skin that lasts through handwashing.

Other ingredients

Water/eau, glycerin, glyceryl stearate se, cetyl alcohol, palmitic acid, caprylic/capric triglyceride, fragrance/parfum, stearic acid, theobroma cacao (cocoa) seed butter, cocoglycerides, butyrospermum parkii (shea) butter, dimethicone, hydrogenated didecene, hexadecene copolymer, butyrospermum parki (shea) oil, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, glycine soja (soybean) oil, sclerocarya birrea seed oil, hydrogenated vegetable oil, vanilla planifolia fruit extract, aloe barbadensis leaf juice, tocopheryl acetate, dicaprylyl carbonate, octyldodecyl isostearate, glyceryl stearate, peg-100 stearate, caprylyl glycol, phenoxyethanol, magnesium aluminum silicate, carbomer, sodium hydroxide, hexylene glycol, disodium edta, myristic acid, citric acid, potassium sorbate, sodium benzoate, titanium dioxide (ci 77891).

55 AED

8% OFFFeatured

EOS Shea Better Ultra Derm Hand Cream Coconut Waters 74ml

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EOS Shea Better Ultra Derm Hand Cream Coconut Waters 74ml

Our dermatologist-recommended hand cream delivers 24-hour hydration for ultra-smooth skin that lasts through handwashing.

Coconut Waters: Creamy Coconut, Lush Hibiscus & Solar Musk.

Other ingredients

Water, cetyl alcohol, cetyl ethylhexanoate, glycerin, glyceryl stearate se, isododecane, caprylic/capric triglyceride, fragrance/ parfum, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, theobroma cacao (cocoa) seed butter. persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, xanthan gum, glyceryl stearate, hydrogenated vegetable oil, dimethicone, palmitic acid, stearic acid, caprylyl glycol, phenoxyethanol, peg-100 stearate, hexylene glycol, disodium edta, carbomer, diisostearoyl polyglyceryl-3 dimer dilinoleate, sodium hydroxide, tocopheryl acetate, citric acid, myristic acid, potassium sorbate, sodium benzoate, benzyl salicylate, coumarin.

Made in USA with global materials.

55 AED

14% OFFFeatured

Yan Nameiji Whitening Rose Water Toner 450ml

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Yan Nameiji Whitening Rose Water Toner 450ml

Refresh, hydrate and brighten your skin with Whitening Rose Water Toner 450ml. This lightweight facial toner is enriched with rose water and hydrating ingredients to help remove residual impurities while restoring your skin’s natural moisture balance. It leaves your complexion feeling soft, refreshed and radiant without drying the skin.

Perfect for daily use, this alcohol-light formula helps prepare your skin for serums and moisturisers while improving the appearance of dull, tired-looking skin. Suitable for all skin types, it delivers long-lasting hydration and a healthy-looking glow.

120 AED

13% OFFFeatured

Majesty 5D Asian Lightening Body Lotion 500ml

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130 AED

17% OFFFeatured

Extreme White 5Days Fairness Beauty Cream

Face Cream, Skin Care, Spot Corrector

Extreme White 5Days Fairness Beauty Cream

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Extreme White 5Days Fairness Beauty Cream

Extreme White 5Days Fairness Beauty Cream

Extreme White Beauty Cream is described as helping to whiten the skin, reduce dryness, freckles, dark spots, dark circles around the eyes, and acne marks, while helping to even the skin tone. The product is described as a special formula extracted from natural herbs that makes the skin look fresh and attractive within a few days of use.

Key ingredients/claims:

Aloe Vera: Described as a natural moisturiser that helps reduce roughness and leaves skin soft and gentle.
Avocado & Honey: Described as an oil-control formula intended to help protect against acne, pimples and blackheads and promote clearer-looking skin.
Multivitamins: Described as helping reduce fine lines, wrinkles and signs of ageing.

Indication: The page describes the cream as being intended for skin whitening and providing an even skin tone. It recommends performing a patch test before using a new product.

Ingredients listed: Disodium EDTA, Allantoin, Dimethicone, Parsol OMC, Propylene Glycol, Titanium Dioxide, Beeswax, Paraffin Wax, Mineral Oil, Kojic Acid Dipalmitate, Fragrance, Ozokerite Wax, Octadecanoic Acid, Cetyl Alcohol, Deionized Water, Zinc Oxide, Alpha Arbutin and Vitamin B6.

Directions: The page instructs users to clean the skin before bedtime with Extreme White Beauty Soap, pat dry, apply a small amount of the cream to dry skin and massage in circular motions. It then recommends rinsing in the morning with the Extreme White Beauty Soap.

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Husn-E Lulekha Beauty Face Cream

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Highlights:

Husn-E Lulekha Beauty Face Cream

Introducing Husn-E Lulekha Beauty Face Cream, a luxurious skincare solution designed to enhance your natural beauty and promote a radiant complexion. Enriched with a blend of potent, natural ingredients, this face cream is formulated to provide deep hydration, improve skin elasticity, and diminish the appearance of fine lines and wrinkles.

At the heart of Husn-E Lulekha’s formula is its unique combination of botanical extracts and essential oils, carefully selected for their skin-loving properties. Our signature blend includes nourishing shea butter, which deeply moisturizes and nourishes the skin, leaving it soft and supple. Infused with calming chamomile and rejuvenating rose extracts, this cream soothes irritated skin while enhancing its overall glow.

Husn-E Lulekha Beauty Face Cream is perfect for all skin types, including sensitive skin. Its lightweight, non-greasy texture absorbs quickly, making it an ideal base for makeup or a perfect night cream that works while you sleep. The cream helps to even out skin tone, providing a luminous finish that makes you feel confident and beautiful.

What sets our face cream apart is the commitment to using only the highest quality, ethically sourced ingredients. Our formulation is free from parabens, sulfates, and artificial fragrances, ensuring that you’re treating your skin with the gentleness it deserves. Each jar is crafted with love, embodying the richness of tradition through modern skincare science.

For best results, apply Husn-E Lulekha Beauty Face Cream twice a day, after cleansing your skin. Gently massage a small amount onto your face and neck in upward circular motions. Allow the cream to absorb fully before applying makeup or heading to bed. Consistent use will reveal a more youthful, vibrant complexion that radiates health and beauty.

Whether you’re preparing for a long day out or unwinding after a busy day, Husn-E Lulekha Beauty Face Cream is your go-to skincare companion. Embrace the beauty of nature and let your skin shine with smoothness and radiance. Elevate your skincare routine with Husn-E Lulekha and experience the transformative power of our beauty face cream. Rediscover your skin’s true potential and let your inner beauty glow!

25 AED

6% OFFFeatured

Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

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Bella White Extra Brightening Maxitone With Papaya, Glycolic Acid & Vitamin C 500ml

Bella White Extra whitening super maxitone is formulated with papaya extract, glycolic extract and vitamin c the best whitening and skin repairing ingredients in the world. Regular use will result to reduce skin pigmentation and generate a glowing youthful appearance.

Direction -apply all over the body on a previously cleansed skin with crystal glow shower gel.

150 AED

Helps remove dead skin cells and rejuvenate the skin.
Evens skin tone and reduces pigmentation.
Deep hydration, thanks to its urea and shea butter content, provides intense hydration to the skin.
Helps strengthen the skin’s natural barrier.
Contains vitamin E, which protects against environmental damage.
Non-greasy texture absorbs quickly without leaving a greasy residue.

How to use:

Apply an appropriate amount of lotion to clean, dry skin.

Gently massage the lotion in with circular motions until fully absorbed.

60 AED

9% OFFFeatured

Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

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Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

et that glass-skin glow with the Glow Theory Pure Korean Skin Rice + Coix Seed Duo — your new self-care essential for visibly smoother, brighter, and hydrated skin.

Infused with rice extract and coix seed, this combo gently cleanses, nourishes, and deeply moisturizes your skin, giving it a healthy, dewy radiance straight out of Korea’s skincare playbook.

A luxurious lather that washes away dirt and dullness while leaving your skin soft, fresh, and glowing. Perfect for daily use — it cleans without stripping moisture.

✨ Lotion (500ml):Lightweight, non-greasy, and fast-absorbing. Locks in hydration and enhances your natural glow all day long, keeping your skin silky-smooth to the touch.

150 AED

17% OFFFeatured

Body Gel, Skin Care, Tubes

Violet Glow Extensive Lightening Treatment Gel 50gm

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Highlights:

Lemon Glow Ultimate Lightening Treatment Gel 50gm

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Lightening Treatment Gel combines Lemon Peel Oil, Lingonberry Seed Oil, Mulberry Root Extract, and Licorice Extract in a lightweight treatment gel developed for oily, combination, and acne-prone skin. It helps visibly brighten skin, improve the appearance of uneven skin tone, and reduce the look of discoloration while promoting a clearer, smoother, and more balanced-looking complexion.

Its lightweight formula absorbs quickly with little to no residue, making it an excellent choice for oily and combination skin or for those who prefer a lighter alternative to a cream. With continued use, skin appears brighter, clearer, more even-toned, and naturally radiant.

125 AED

10% OFFFeatured

Shower Gel, Skin Care

Noor Lemon Exfoliating Scrub Shower Gel

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Highlights:

Noor Lemon Exfoliating Scrub Shower Gel

Noor Gold Shower Gel with Scrub is one of the best shower gel choices for achieving hydrated, refreshed, and glowing skin every day. Enriched with rich ingredients, it helps nourish, hydrate, and brighten the skin while gently removing dirt and impurities.

Perfectly suited as the best shower gel for men and the best shower gel for women, its mild formula ensures a soothing cleansing experience without drying out the skin. The added scrub elements work to improve skin texture, leaving it soft, smooth, and healthy-looking.

Its sweet, refreshing fragrance provides a long-lasting fresh feel, making it ideal for daily use. Whether you are searching for the best shower gel to upgrade your skincare routine or a reliable everyday cleanser, this shower gel delivers both care and freshness in every wash.

Benefits

Helps hydrate and brighten the skin
Gently cleanses for daily use
Lifts away dirt, sweat and residue
Leaves skin soft, fresh and refreshed

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage it gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

6% OFFFeatured

Serums, Skin Care, Tubes

Fair & White So White Skin Perfector Serum 30ml

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Highlights:

Fair & White So White Skin Perfector Serum 30ml

Enjoy its lightness softness and unique and gently melting texture. Enriched with a clarifying agent, it softens, smoothes and unifies your complexion. To be used as a treatment in association with a Skin Perfector care.

85 AED

20% OFFFeatured

Gift Sets, Skin Care, Sunscreen

Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml 12pieces

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Lady Diana Anti-Aging Sunblock Cream SPF UV 60 with Vitamin E 170ml 12pieces

Lady Diana’s premium Sunblock is a natural blend of multiple vitamins to prevent skin from ultraviolet UVA and UVB rays and restores damage skin. Its non-greasy light cream prevents skin from the sunburn effects while moisturizing and soothing it.

240 AED

PRODUCTS ON SALES

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33% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sheesha Lovely Beauty Cream Beauty Cream

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Highlights:

Sheesha Lovely Beauty Cream Beauty Cream

Original glass cream is a multi-purpose cream with anti-acne, anti-blemish, brightening, and anti-wrinkle properties.

This cream contains herbal and natural ingredients such as vitamins A and A5, vitamins B3 and E, aloe vera, alpha arbutin, rose extract, avocado extract, almond extract, and lycopene.

The glass cream can be used at night and sunscreen, moisturizer, and skin nourishing creams can be used during the day.

The effectiveness of the glass cream gradually became apparent after about 5 days.

20 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Woodsy with a hint of mint and honey

Our Eucalyptus Oil:

Helps heal cuts, wounds, abrasions, ulcers and soars
Treats acne
Acts as a moisturizer
Relieves dark circles under the eyes, tightens skin andis anti-aging

75 AED

22% OFFFeatured

Oils & Moisturizer, Skin Care

Bio Claire Lightening Body Oil 60ml

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Highlights:

Bio Claire Lightening Body Oil 60ml

Bio Claire Lightening Body Oil without Hydroquinone.

Natural Bio-Vegetal Activator.

The lightening beauty oil Bio Claire without hydroquinone makes you complexion clear, and even, with no mess.

Its Natural Bio-Vegetal Activator makes your skin bright and healthy.

Bio Clair Lightening Body Oil without Hydroquinon.

35 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline MEN Even Tone Repairing Moisture Body Lotion 400ml

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Vaseline MEN Even Tone Repairing Moisture Body Lotion 400ml

20 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

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Gro Secrets Tress Enhancing Growth Oil 177ml

Gro Secrets Tress Oil is an all natural (mineral oil free), high potency extract oil blend that enhances the natural shine of your hair and locks in moisture.

60 AED

10% OFFFeatured

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

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Highlights:

A Bonne Milk Lightening Lotion with Collagen Pump 500ml

This concentrated milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisture, eliminates skin dryness and restores lasting radiance.

* Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

* Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔Moisturizing & Whitening

✔ 3X Whitening Soft & Smooth

Direction: Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

45 AED

8% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Egyptain Glow Exfoliating Lightening Shower Gel 1000ml

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Highlights:

Skin Doctor Egyptain Glow Exfoliating Lightening Shower Gel 1000ml

Skin Doctor Paris Egyptian Glow Body Wash Exfoliating & Whitening Shower Gel 1000ml SPF30 Almond scrub

Experience luxury with the skin doctor egyptian glow exfoliating shower gel and get a brighter nourished radiance and even glow.

NOTE: The shower gel is not full to the brim, as seen in the pictures, please check pictures before purchasing.

110 AED

GIFT SET

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18% OFFFeatured

Lotion, Skin Care

Gold Skin Clarifying Body Lotion With Snail Slime 450ml

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Highlights:

Gold Skin Clarifying Body Lotion with Snail Slime 450ml

GOLD SKIN is a clarifying and restorative treatment formulated with snail slime. This highly restorative, skin-enhancer and anti-aging active ingredient helps day after day to moisturize, unify and firm your skin while respecting its natural integrity. Protected and sublimated, your skin recovers softness, radiance and firmness.

Product benefits

Moisturises and unifies the epidermis.
Clarifies and repairs skin imperfections.
Softens the epidermis.
Uniform skin tone.
Protects, and fight skin aging.
Leaves a protective film from external aggressions and irritations of the skin.

How to use

Apply GOLD SKIN clarifying milk day and night onto a clean and dry skin. Make it penetrate by performing light massages.

For an optimal result clean your skin with GOLD SKIN soap.

45 AED

3% OFFFeatured

Pr. Francoise Bedon Royal Lightening Mask 50ml

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Highlights:

Pr. Francoise Bedon Royal Lightening Cream Royal Luxe 50ml

Moisturizer that helps fade discolorations along with changes in pigmentation caused by pregnancy. Multi vitamin based returns the skin to an even, natural tone and softens the skins texture.

165 AED

10% OFFFeatured

Hair Care, Hair Cream

Bolony Botoxil & Protein Hair Cream 1000ml

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Highlights:

Bolony Botoxil & Protein Hair Cream 1000ml

Enriched with n Botoxil and Protein, perfectly treats weak and damaged hair.

Enriched with Botoxil and Protein, this hair cream mask rebuilds your weak and damaged hair from inside to out. The unique formulation transforms the damaged hair into strong, healthy & beautiful natural hair.

How to use:

After using shampoo, apply a teaspoon-sized amount of hair cream onto hair. Massage gently into the scalp. Leave on for 10-20 minutes then rinse thoroughly with water.

45 AED

7% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Skin Supplements, Wellness

Nature Glow Glutathione Collagen Glow Cranberry

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Highlights:

Nature Glow Glutathione Collagen Glow Cranberry
Nature Glow’s GLUTATHIONE Collagen Gummies Glow! Each package contains 60 gummies that are infused with a delicious strawberry flavor.

Nature Glow’s GLUTATHIONE Collagen Gummies Glow are formulated with marine collagen and essential vitamins to provide multiple benefits. These gummies are designed to enhance skin brightening, giving you a radiant complexion. They also contribute to the health of your hair, nails, and bones, promoting overall wellness.

Indulge in the delightful taste of strawberry while enjoying the numerous benefits of Nature Glow’s GLUTATHIONE Collagen Gummies Glow. Enhance your skin’s radiance and support your overall well-being with this fantastic product.

These Glutathione Collagen Glow gummies are specially formulated to promote skin radiance, combat signs of aging, and support a youthful complexion.

Powerful Ingredients: Infused with glutathione and collagen, these gummies work together to provide anti-aging benefits, reduce the appearance of wrinkles, and improve skin elasticity.
Skin Whitening Properties: The whitening properties of glutathione help to even out skin tone, reduce hyperpigmentation, and enhance overall skin brightness, giving you a glowing complexion.
Convenient and Delicious: Each pack contains 60 gummies that are easy to consume and have a delicious taste, making it a delightful addition to your daily skincare routine.
Daily Beauty Boost: Incorporate these gummies into your daily regimen to nourish your skin from within, providing essential nutrients for a healthy, youthful, and radiant appearance.

65 AED

25% OFFFeatured

Yong Chin Pure Herbal Papaya Soap 4 in 1 100gm

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Highlights:

Yong Chin Pure Herbal Papaya Soap 4 in 1 100gm

A herbal soap for skin brightening and moisturizing.

It contains natural extracts of papaya and herbs that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

15 AED