Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

7% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

European White Half Cast Body Lotion 500ml, serum 100ml, face cream

Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots

280 AED

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UCB European White Gold Toning Lotion And Brightening Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

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UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

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UCB European White Vitamin C Body Lotion And Vitamin C Serum Set

The UCB European White Vitamin C Lotion and Serum Set is a dual-action skincare combo designed to firm, hydrate, and brighten the skin tone.

Key Features

Brightening and Fading: Formulated with Vitamin C and turmeric extract to reduce the look of dark spots and uneven patches.

Firming and Anti-Aging: Helps improve skin elasticity and smooth out fine lines or the appearance of stretch marks.

Sun Protection: The lotion often includes SPF 50+ to shield the skin from harmful UV rays and prevent further discoloration.

Deep Hydration: Delivers a rich moisturizing complex that softens rough and dry skin.

280 AED

17% OFFFeatured

UCB European White Vitamin C Serum 100ml

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UCB European White Vitamin C Serum 100ml

European White Vitamin C Serum 100ml is a hydroquinone-free brightening and firming treatment designed to even out skin tone and improve overall texture.

Key Features

Brightening: Helps fade the appearance of dark spots, and blotchy areas.

Firming: Supports collagen production to promote firmer, more youthful skin elasticity.

Antioxidant Support: Fights visible signs of sun damage and environmental stress.

Hydroquinone-Free: Formulated without harsh chemical bleaching agents for safer daily application.

125 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

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UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

17% OFFFeatured

UCB European White Gold Arbutin & Retinol Serum 100ml

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UCB European White Gold Arbutin & Retinol Serum 100ml

The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.

Key Features

Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.

Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.

Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.

125 AED

17% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml

Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.

Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.

Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.

How to Use

Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen

125 AED

3% OFFFeatured

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

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UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml

How to Use

165 AED

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UCB European White Gold Toning Lotion 500ml

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UCB European White Gold Toning Lotion 500ml

European White Gold Toning Lotion is a skin-brightening body milk formulated with Alpha Arbutin and Retinol to help reduce dark spots and even out skin tone.

Key Details

Main Purpose: Fades dark spots, and promotes a uniform, radiant complexion.

Active Ingredients: Typically contains Alpha Arbutin, Retinol, and often includes sun protection agents (such as SPF 50).

Formulation: Usually sold in a 500ml bottle designed for daily full-body use to improve skin texture.

165 AED

LATEST PRODUCTS

33% OFFFeatured

Bar Soap, Skin Care

Purec Pure Egyptian Magic whitening Gold Soap 160gm

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Purec Pure Egyptian Magic whitening Gold Soap 160gm

Purec Egyptian Magic Whitening Gold Soap is the perfect exfoliating and lightening soap formulated with pure coconut oil, 24k gold particles, and fine apricot powder. This Pure Egyptian Magic whitening Soap Gold has superior anti-aging and lightening benefits. 24k Gold particles help brighten complexion and reduce inflammation revealing a clearer and more even complexion.

The soap has a high leathering property and cleanses the skin very well. The strong aroma of the soap will keep you fresh all day.

30 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

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Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

Achieve Radiant, Youthful & Flawless Skin ✨

Glow & Clean Gold Beauty Cream is an advanced skincare formula enriched with Gluta (Glutathione) and Retinol, designed to brighten skin, reduce dark spots, and fight signs of aging.

This luxurious cream works deeply to improve skin texture, reduce pigmentation, and promote a smoother, clearer, and more radiant complexion.

30 AED

11% OFFFeatured

Yong Chin Papaya Peel Off Mask 120gm

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Yong Chin Papaya Peel Off Mask 120gm

Deeply cleanses oil and dirt from pores and allows moisture to be absorbed into the skin.

YC Papaya Peel of Mask deep cleans oil and dirt from pores and allows moisture to be absorbed into the skin. This vitalizing facial mask with anti-oxidant helps to peel-away impurities from the skin without over drying. Even troubled or tired skin is left feeling energized. Peel away blemishes to leave a healthy, glowing Skin. Vitamins of fruit removes impurities, dead tissues and firms up the skin.
It is suitable for all skin types to re-balance the skin functions.
Make your skin looks clean, softer, firmer and smoother with a fresh and healthy glow.

40 AED

3% OFFFeatured

Shower Gel, Skin Care

Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

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Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

This gentle exfoliating and brightening body wash is guaranteed to slug off dead and dull skin, proceeds to revealing a more radiant and smoother skin.

Suitable for all skin types

195 AED

13% OFFFeatured

Pastil Face & Body Scrub Tomato

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Pastil Face & Body Scrub Tomato

35 AED

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Pretty Cowry Amboo Charcoal Tearing Black Mask 20gx10

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Pretty Cowry Collagen Gold Mask 200ml

The combination of plant collagen and using only 99.999% pure 24 carat gold nano-particles to replenish and accelerate collagen renewal, this revolutionary mask will slip effortlessly into your face and peace you with a lasting radiant youthful glow and simply gorgeous skin.

40 AED

6% OFFFeatured

COSRX Galactomyces 95 Tone Balancing Essence 100ml

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COSRX Galactomyces 95 Tone Balancing Essence 100ml

Formulated with 95% galactomyces ferment filtrate, this essence helps hydrate the skin while boosting radiance and clarity. This essence works to nourish and revitalize your skin, plumping fine lines and improving skin tone

85 AED

13% OFFFeatured

Cathay Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml

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Cathay Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml

Pink (Bright Sakura) Tone-up formula nourishes the skin to look clear.

Cathy Doll Niacinamide Vitamin B3 Glutathione Body Lotion 150ml. Cathy Doll Niacinamide Vitamin B3 Glutathione Body Lotion
Revealing skin that has an aura With a new formula of body lotion from Cathy Doll.With a mixture of concentrated vitamin B3 that reduces dark circles Moisturize Ready to nourish and brighten the skin naturally. and extracts from glutathione Helps restore damaged skin cells to become stronger again. The lotion absorbs quickly and is not sticky.Gooey, comes with a bright sakura scent, a gentle aroma that will make you feel relaxed every time you use it.

35 AED

13% OFFFeatured

Aichun Beauty Licorice Root Herbal Extract Moisturizing Oil 75ml

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Highlights:

Aichun Beauty Coconut Extract Whitening And Brightening Facial Serum 30ml

Delivers rich nutrients to the skin and provides intense moisture and fairness
Allows in erasing dark spots and blemishes and making the skin fairer than ever before
Lightens the stretch marks around the face
Enriched with vitamins that enhance the skin’s elasticity and provides moisture

35 AED

11% OFFFeatured

Clairissime Sweet Almond Oil 200ml

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Highlights:

Clairissime Sweet Almond Oil 200ml

Clarissime Almond Oil is suitable for dry and sensitive skin. Just two ingredients, almond oil and rosemary extract, ensure soft and smooth skin. Like any other oil, this oil can be used for massage. The oil penetrates easily and quickly into the skin, leaving a pleasant feeling. The oil quickly becomes odorless and can therefore be mixed with other lotions. In addition to soothing dry skin, it also reduces wrinkles and stretch marks.

85 AED

PRODUCTS ON SALES

8% OFFFeatured

Cleansers, Skin Care

Trimay Mellow U Cleansing Balm 100ml

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Trimay Mellow U Cleansing Balm 100ml

Gently and effectively cleanse your skin with the Trimay Mellow U Cleansing Balm. This balm-type cleanser melts upon contact to dissolve heavy makeup, sunscreen, and daily impurities without stripping your skin of moisture. Ideal for all skin types, it offers a smooth, shaving cream-like texture that glides effortlessly across the skin for a deep yet gentle cleanse.

Key Features:

Balm-to-oil formula for effective makeup removal
Helps eliminate dirt, oil, and impurities
Soft, cushiony texture for a comfortable cleanse
Suitable for all skin types
100ml full-size product

55 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Organic Super Sure Gro Hair and Scalp Conditioner, 340gm

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Highlights:

Blue Magic Organic Super Sure Gro Hair and Scalp Conditioner, 340gm

Conditioner nourishes hair from roots to tips to give you lovely hair

Provides rich moisture to detangle hair for ease of styling

Helps maintain a healthy ph. level while relieving stressed hair

35 AED

10% OFFFeatured

Nature Secret Shower Gel Carrot 650ml

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Highlights:

Nature Secret Shower Gel Carrot 650ml

The Nature Secrete exfoliating, and softening cleansing gel with carotte ensures the well-being of the shower in depth more than ever thanks to apricot exfoliators. Its power produces by the different active ingredients used in the formula will even out your complexion before the use of your milk.

45 AED

13% OFFFeatured

Pastil Advance Therapy Vitamin D Body Cream 360ml

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Highlights:

Pastil Advance Therapy Vitamin D Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

25% OFFFeatured

Paw Paw Whitening Soap Papaya Extract 180gm

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Highlights:

Paw Paw Whitening Soap Papaya Extract 180gm

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

15 AED

22% OFFFeatured

Rich & Pure Lightening Cream 275ml

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Highlights:

Rich & Pure Lightening Cream 275ml

This clarifying cream, infused with potent ingredients, helps to clarify and brighten dull skin while promoting a smooth and even complexion. With a generous 275ml/9.3oz bottle, experience double the active formula for maximum results. Perfect for a brighter, more radiant you!

35 AED

8% OFFFeatured

Shower Gel, Skin Care

Medix 5.5 Junior Kids Body Wash Skin Polish + Olive Oil Sensitive Skin Care 1000ml

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Highlights:

Medix 5.5 Junior Kids Body Wash Skin Polish + Olive Oil Sensitive Skin Care 1000ml

120 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Hand & Foot Glowing Cream

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Highlights:

Arena Gold Hand & Foot Glowing Cream

How to use Cream : Wash your hands and feet with a gentle cleanser or water and pat them dry.
• Take a pea-sized amount of the cream for each hand or foot.
• Massage the cream onto the skin in circular motions, focusing on darkened or rough areas like knuckles, heels, and toes.
• For best results, apply twice daily – in the morning and before bedtime.
• Allow the cream to fully absorb before putting on socks or shoes to avoid transfer.

25 AED

5% OFFFeatured

Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

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Highlights:

Aveeno Daily Moisturizing Body Lotion Dry Skin 523ml

Soothe and hydrate very dry skin with this fragrance-free lotion, specially formulated with a triple oat and shea butter blend.
This nourishing lotion provides clinically proven relief for itchy, dry skin, offering 48-hour moisture and protection.
Enriched with Dimethicone, it helps form a barrier to lock in hydration and protect the skin.
Perfect for extra-dry, itchy skin, it delivers soothing care to keep your skin feeling smooth and comfortable.

Provides 48-hour moisture and relief
Enriched with Dimethicone for protection
Soothes and nourishes with Triple Oat & Shea Butter
Unscented formula for sensitive skin
Ideal for dry, itchy skin

Ingredients:
water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

95 AED

GIFT SET

11% OFFFeatured

Lotion, Skin Care

Yong Chin Platinum Perfumed Lotion Romantic Night 180gm

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Highlights:

Yong Chin Platinum Perfumed Lotion Romantic Night 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Romantic Night Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

13% OFFFeatured

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

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Highlights:

Xtreme Collection Sandal Wood Face & Body Scrub 500ml

Skin lightening & age revitalizing for smoother skin with a fresh glow.

How to use

Moisturize the skin and then apply the scrub, except the eyes. Massage it gently & then rinse with water.

35 AED

11% OFFFeatured

Lady Diana Lemon & Basil Energizing Shower Gel 1000ml

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Highlights:

Lady Diana Lemon & Basil Energizing Shower Gel Awaken Your Senses 1000ml

Jumpstart your morning routine with our lady Diana Lemon & Basil energizing shower gel, designed to awaken your senses and refresh your skin. Infused with citrus extracts, this invigorating formula provides a deep cleanse while leaving your skin soft, smooth, and revitalized. The zesty aroma will uplift your mood, making it the perfect start to any day.

40 AED

5% OFFFeatured

Silky Cool Herbs Shampoo 5Litre

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Highlights:

Silky Cool Herbs Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

17% OFFFeatured

Creams, Tubes, Skin Care

H20 Jours Naturel Papaya Cream Tube 50gm

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Highlights:

H20 Jours Naturel Papaya Cream Tube 50gm

H20 Jours Naturel Papaya Cream -50g H20 Jours Naturel Papaya Creme must be used under medical control. It is active against acute dermatitis: eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It stimulates the cutaneous system bringing the skin to its normal physiological condition

25 AED

7% OFFFeatured

Dove Anti-Perspirant Invisible Dry Roll On 50ml

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Highlights:

Dove Anti-Perspirant Invisible Dry Roll On 50ml

Avoid white deodorant marks with Dove Invisible Dry Roll-on Anti-Perspirant Deodorant – tested on 100 colours.

• Provides up to 48h sweat and odour protection
• Proven to leave no white marks on 100 colours
• 0% alcohol helps prevent irritation to the skin
• Contains ¼ moisturising cream for beautifully soft and smooth underarms
• Helps underarm skin to recover from irritation caused by shaving

• Glides easily onto underarm skin
Have you noticed how wearing different colours can make you feel different? Bold reds can give us the thrill of standing out in a crowd and bright yellows can make us feel full of springtime energy.

Whatever your favourite colour makes you feel, the last thing you want to worry about is finding white marks on your clothes. That’s why the best accessory to your colourful wardrobe is Dove Invisible Dry Roll-on Anti-Perspirant Deodorant.

Tested on 100 colours, Dove Invisible Dry gives you the freedom to wear the brightest, boldest colours.

You can be safe in the knowledge that when you’re giving your fantastic outfit one last check in the mirror before you rush out the door, you won’t find white marks to scrub at when you should be on your way.

This roll-on Dove antiperspirant deodorant contains all of the goodness of our unique ¼ moisturising cream, which helps underarm skin to recover from irritation caused by shaving, and glides on easily to help keep your underarms soft and smooth.

The ¼ moisturising cream in our formula gives soft and smooth underarm skin after just three days.

So be bold, be daring, be colourful. Your antiperspirant won’t get in the way.

Perfect for :

• Tested and proven to leave no white marks on 100 garment colours

• Bringing 100 colours to your wardrobe

• Skin-friendly underarm care

• Long-lasting 48-hour sweat and odour protection

How to use :

Put one arm up above your head and apply to your skin using a circular motion and a light pressure. When one underarm has a thin layer on it, repeat the process on the other underarm.

65 AED

18% OFFFeatured