Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Lotion, Skin Care

Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

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Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

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Touch Me Coffee Deep Cleanse And Oil Free Face Wash 100mls

Experience a refreshing cleanse with Touch Me! Coffee Deep Cleanse & Oil Free Face Wash. This gentle yet effective formula is designed for all skin types, targeting dark spots and promoting a radiant complexion. Infused with coffee extract, it deeply cleanses pores, removes excess oil, and leaves your skin feeling soft and revitalized. Made in Thailand, this 100ml face wash is perfect for daily use.

Highlights

An effective facial cleanser that is gentle on the skin.
Gently softens skin, promoting a radiant appearance.
Deep cleanses pores to remove impurities and excess oil.

25 AED

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

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Touch Me Frankincense & Myrrh Face Wash Foam 100ml

Experience daily facial cleansing with the Touch Me! Frankincense & Myrrh Face Wash Foam. This 100ml nourishing and purifying cleanser is formulated to deeply cleanse your skin, effectively removing impurities and excess oil for a refreshed feel. Enriched with the natural benefits of frankincense and myrrh, it works to purify the skin and visibly reduce the appearance of pores, leaving your complexion feeling soft and radiant. Designed with a 4X effective formula, this gentle face wash is suitable for all skin types, providing a comprehensive cleansing experience for a healthier-looking glow.

Highlights

Nourishing and purifying daily face wash foam for all skin types.
Infused with natural frankincense and myrrh extracts for deep cleansing.
Effectively removes impurities and excess oil while reducing pore appearance.
Leaves skin feeling soft, radiant, and contributes to a healthier complexion.

25 AED

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Shower Gel, Skin Care

Curcuma Clear Turmeric Exfoliating Shower Gel 400ml

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Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

45 AED

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Face Cream, Skin Care, Spot Corrector

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

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Highlights:

Curcuma Clear Curcuma + Vit. C Dark Spots Remover Cream 55ml

Helps improve the appearance of dark spots and uneven skin tone.
Enriched with Turmeric and Vitamin C for a naturally radiant complexion.
Moisturizes the skin and leaves it soft and smooth.
Helps revive dull and tired-looking skin.
Supports the skin’s natural moisture barrier.
Lightweight, fast-absorbing, and non-greasy formula.
Suitable for daily use and all skin types.
Convenient 55 ml size.

25 AED

LATEST PRODUCTS

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Tonners, Skin Care, Make Up

Yong Chin Glass Skin Makeup Finishing Spray with Hyaluronic Acid 160ml

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Yong Chin Glass Skin Makeup Finishing Spray with Hyaluronic Acid 160ml

Silicone free, Offers hydration with moisturizing oil control and Dewy finish.

Instantly refresh your look with the YC Glass Skin Makeup Finishing Spray. Perfect for a morning boost or a midday refresh, this lightweight spray delivers a dewy finish while keeping your makeup fresh all day. Formulated with Acne Shield Complex and Centella Asiatica Extract (Cica), it helps soothe the skin, while Hyaluronic Acid provides instant hydration. This oil-controlling, silicone-free formula ensures a shine-free, long-lasting look.

How to use:

Shake well before use. Hold the bottle 20-30 cm away from your face and spray evenly after applying makeup for a flawless, long-lasting finish.

45 AED

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Creams, Skin Care, Tubes

Esapharma Lemonvate Cream Tube 30g

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Esapharma Lemonvate Cream Tube 30g

Unleash the power of radiance with Esapharma Lemonvate Brightening Cream. Formulated with care and precision, this 30g wonder is crafted to enhance your natural glow, promote even skin tone, and leave your complexion looking revitalized.

Key Features:

Lemon Extract Brilliance: Enriched with the brightening properties of lemon extract, Lemonvate works to rejuvenate your skin, reduce dark spots, and unveil a luminous complexion.

20 AED

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Shower Gel, Skin Care

Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

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Fifty’s Beauty Ageless E-Z Complex Reduces signs of stretch marks 135ml

E-Z Complex Reduces signs of stretch marks 135ml (4.6 fl oz)

Fifty’s E-Z Complex helps to improve the appearance of scars, stretchmarks and to even out skin tone. It is also highly effective for ageing and dehydrated skin

This light, non-greasy complex absorbs easily to ensure the target delivery of its unique combination to nurture your skin with vitamin A and E & C and the natural extracts, Shea butter, Cashew nuts oil, Calendula oil and other natural bioactive and moisturizing extracts.

75 AED

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Ramsii Lotion with Vitamin E 473ml

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Ramsii Lotion with Coconut Oil and Vitamin E 473ml

This hand and body lotion soothes and softens skin.

65 AED

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Washami Avocado Shower Gel Whitening Moisturizing 1000ml

Shower Gel, Skin Care

Washami Avocado Shower Gel Whitening Moisturizing 1000ml

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Washami Avocado Shower Gel Whitening Moisturizing 1000ml

AVOCADO It can help you thoroughly clean skin deeply nourish cells In cortex, keep water-balance, and let skin return balanced Alter bath, it can keep skin refreshing comfortable, healthy and fair, add fragrant odor to you all the time.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with abundant water Store in a dry place Keep out of reach of children.

45 AED

13% OFFFeatured

Cathay Doll Hyaluron Vitamin E Milk Protein Body Lotion 150ml

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Cathay Doll Hyaluron Vitamin E Milk Protein Body Lotion 150ml

Find yourself this body lotion from Cathy Doll that features a new formula to give you plump, radiant and luminous results with Hyaluronic acid benefits while locking in moisture for supple appearance with vitamin E. It is also enriched with skin nurturing Milk Protein to improve skin’s elasticity while strengthening the skin for more hydrated look than ever before. Additionally, this fast-absorbing and non-greasy body lotion comes with pleasant scent to put your mind at ease each time you use it.

How To Use

Squeeze a good amount of lotion onto palms and apply it across the body. For maximum effectiveness, it is recommended to use regularly in the morning and evening.

35 AED

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Krem Kap Dryness Control Face & Body Cream 200ml

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Krem Kap Dryness Control Face & Body Cream 200ml

Ultimate hydration for a lasting comfort of soft & smooth skin.
This rich cream provides ultimate hydration to very dry skin.
The non-greasy, quick absorbing formula instantly gives relief and lasting comfort for a soft, smooth complexion.
Highly recommended as an after-care hydrating cream for skin that undergoes scrubbing and exfoliating as it helps restore skin natural moisture depleted during the process.
Also suitable for use as a daily moisturizing cream.
Highly recommended to provide ultimate hydration even on driest skin

65 AED

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No Spot Gold 24k Extra Lightening High Kojic Renewing Lotion 500ml

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No Spot Gold 24k Extra Lightening High Kojic Renewing Lotion 500ml

Smooth evenly over cleansed skin, morning and night For best result, use with product of same range.

•Gives even tone, rapid and brightening
•Clinically formulated , Hypoallergenic Dermatologist.
This product contains moisturizing botanicals that help balance your skin tone. These botanicals work together is encourage flawless, smooth, silky skin.

175 AED

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DR.MEINAIER Vitamin C Peel Off Jelly Mask 650gm

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DR.MEINAIER Vitamin C Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

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Valera Charming Body Lotion

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Valera Charming Body Lotion

35 AED

PRODUCTS ON SALES

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Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

Lotion, Skin Care

Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

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Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

Experience the power of intensive whitening and sun protection with Alada Premium Extra White Skin Booster, a concentrated brightening cream from Thailand formulated to transform dull, uneven skin into a radiant, smooth complexion. Unlike ordinary oil-based lotions, this booster features a rich, cream-like texture that absorbs quickly without greasiness delivering visible results from the first use.

45 AED

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African Nature Shea Butter Soap 150gm

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African Nature Shea Butter Soap 150gm

African Nature Shea Butter Soap 150g Shea Butter Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Shea Butter Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Shea Butter Soap is made up of Shea Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Black Seed Handmade Soap!

30 AED

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Lady Diana Herbal Collection Apricot Whitening Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

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Sunny Isle Shea Coconut Intensive Repair Masque 473ml

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Sunny Isle Shea Coconut Intensive Repair Masque 473ml

Sunny Isle Shea Coconut Intensive Repair Masque provides damage control for all hair types!

This rich and creamy blend of Shea butter, Jamaican Black Castor Oil & Coconut Oil, helps repair damage caused by heat from styling tools, coloring, perming and other chemicals.

Shea Butter absorbs quickly in hair follicles to rehydrate dry scalp and prevents damage.

Coconut Oil strengthens hair, increases manageability, and adds body & shine.

Jamaican Black Castor Oil promotes healthy hair growth while nourishing dry scalps.

65 AED

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Glutathione Injection Supreme Concentree Soap 250g

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Glutathione Injection Supreme Concentree Soap 250g

Glutathione Injection Supreme Concentree Soap With Glutax Extract 15g Injections 250g

15 AED

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Reborn Anti hairfall Collagen Shampoo 480ml

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Reborn Anti hairfall Collagen Shampoo 480ml

Reborn Beauty Anti-Hair fall shampoo with collagen is healping to maintain healthy moisture levels in the hair & that reduces hair fall and provides nourishment to hair shafts.It also conditions and improves your hair texture to reduce hair fall due to breakage.In addition the pro vitamin stimulate hair follicle growth and are effective in strengthening hair roots and controlling hair fall. DIRECTIONS FOR USE:Gently massage the shampoo into wet hair and scalp. Leave for two to three minutes, and rinse thoroughly. Repeat if necessary. Effective for all hair types.

65 AED

14% OFFFeatured

ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

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ActiveX Apricot Deep Exfoliating Face & Body Scrub for Smooth, Soft & Radiant Skin 500ml

Experience a spa-inspired exfoliation treatment at home with ActiveX Face & Body Scrub Apricot. Formulated with natural apricot exfoliating particles and walnut shell powder, this dual-purpose scrub helps gently remove dead skin cells, unclog pores and polish rough skin for a fresher, healthier-looking complexion.

Its creamy formula cleanses while exfoliating, helping to improve skin texture and leaving both face and body feeling soft, smooth and revitalized. Ideal for regular skincare routines, this scrub helps prepare the skin for better absorption of moisturizers and body care products.

Key Benefits

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough, dry skin areas
Supports brighter and healthier-looking skin
Suitable for both face and body use
Leaves skin feeling refreshed and renewed
Helps improve skin texture and softness
Enriched with apricot exfoliating particles

30 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Clove Oil 30ml

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Difeel 100% Pure Essential Oil Clove Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Earthy, spicy anda little bit sweet
Our Clove Oil:

Can be used as a flavoring to food
Improves digestion andreduces inflammation
Treats scrapes andbruises
Relieves upper respiratory infections
Temporarily treats toothaches

75 AED

7% OFFFeatured

Hair Care, Hair Lotion

Aphogee Balancing Moisturizer 473ml

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Aphogee Balancing Moisturizer 473ml

The Moisture Urizer corrects the moisture balance of the hair, improves shine and manageability.

ApHOGEE products are scientifically formulated using the highest quality ingredients to restore seriously damaged hair to a healthy state.

The Balancing Moisturizer contains silk amino acids, collagen amino acids and panthenol to restore natural moisture and add shine and luster to hair.

Apply to clean hair in the shower and rinse to provide and lock in moisture, essential for the strength and elasticity of healthy hair. Balancing Moisturizer contains ApHogee’s exclusive Pro-Phytamine Complex, a blend of collagen amino acids, emollients, vitamin derivatives and herbal extracts. It protects styles in humidity and is recommended as a regimen for processed hair, dryness and the ends of long hair. It is a MUST for use after a two-step ApHogee protein treatment.

70 AED

14% OFFFeatured

Oils & Moisturizer, Skin Care

Skinamm Turmeric Super Whitening Oil Gel 200ml

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Skinamm Turmeric Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

30 AED

GIFT SET

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

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Vaseline® Nourishing Argan Oil Body Lotion 400ml

Vaseline® Nourishing Argan Oil Body Lotion helps to reduce the appearance of stretch marks and deeply moisturizes your skin.

This moisturizing body lotion contains natural nutrients to support skin barrier protection.
With high levels of moisturizing oils, this body lotion enhances the glowing look of your skin.
Light, fast absorbing moisturizing body lotion with a non-greasy feel that helps smooth the appearance of stretch marks.
Use daily for all over Vaseline® intensive skin care for up to 72 hours.

35 AED

20% OFFFeatured