Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Lotion, Skin Care

Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

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Glow Theory Pure Korean Skin Rice + Coix Seed Lotion 500ml

et that glass-skin glow with the Glow Theory Pure Korean Skin Rice + Coix Seed Duo — your new self-care essential for visibly smoother, brighter, and hydrated skin.

Infused with rice extract and coix seed, this combo gently cleanses, nourishes, and deeply moisturizes your skin, giving it a healthy, dewy radiance straight out of Korea’s skincare playbook.

A luxurious lather that washes away dirt and dullness while leaving your skin soft, fresh, and glowing. Perfect for daily use — it cleans without stripping moisture.

✨ Lotion (500ml):Lightweight, non-greasy, and fast-absorbing. Locks in hydration and enhances your natural glow all day long, keeping your skin silky-smooth to the touch.

150 AED

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Lotion, Skin Care

Glow Theory Pure Korean Skin Vitamin C + Turmeric Lotion 500ml

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Glow Theory Pure Korean Skin Vitamin C + Turmeric Lotion 500ml

Step into radiant confidence with the Glow Theory Pure Korean Skin Vitamin C + Turmeric Body Lotion

Infused with the brightening power of Vitamin C and the soothing touch of Turmeric, this combo works in harmony to:

Fade dark spots and uneven skin tone
Rejuvenate dull, tired skin for a luminous glow
Hydrate, smooth, and leave your skin feeling silky all day
Deliver that healthy, glass-skin radiance inspired by Korean skincare

Perfect for all skin types, this duo cleanses, nourishes, and revitalizes your skin from shower to finis

150 AED

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Glow Theory Pure Korean Skin Peptides + Kojic Acid Lotion 500ml

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Glow Theory Pure Korean Skin Peptides + Kojic Acid Lotion 500ml

Turn your daily skincare routine into a self-care ritual with Glow Theory Pure Korean Skin Peptides + Kojic Acid S Lotion.
This premium duo is crafted to cleanse, brighten, and deeply nourish your skin from head to toe.

Infused with Kojic Acid for visible radiance and skin peptides to rejuvenate and smooth, this combo works together to fade dark spots, even out skin tone, and boost that natural glow.

💧 The Lotion gently purifies your skin, removing impurities and excess oil without stripping away moisture — leaving your skin soft, refreshed, and ready to absorb nutrients.

🧴 The Lotion (500ml) seals in hydration with lightweight, fast-absorbing moisture that keeps your skin supple, smooth, and radiant all day long.

Perfect for all skin types, this Korean-inspired formula delivers visible results — glowing, even-toned, healthy skin that feels as good as it looks.

150 AED

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Glow Theory Pure Korean Ferulic Acid + Niacinamide Bright & Clear Radiance Body Lotion 500ml

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Glow Theory Pure Korean Ferulic Acid + Niacinamide Bright & Clear Radiance Body Lotion 500ml

The Ferulic Acid + Niacinamide Lotion gently purifies and rejuvenates your skin while improving texture and tone. Infused with antioxidant-rich Ferulic Acid and brightening Niacinamide, it helps fade dullness, even out dark spots, and leave your skin feeling silky-smooth after every bath.

Follow up with the Bright & Clear Radiance Body Lotion, a fast-absorbing, moisture-rich formula that locks in hydration and enhances your natural radiance. Packed with skin-brightening actives and Korean botanical extracts, it promotes a youthful, luminous complexion with consistent use.

150 AED

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Finesse Glow Half Cast Carrot Body Lotion 500ml

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Finesse Glow Half Cast Carrot Body Lotion 500ml

Finesse Glow Carrot Whitening Face and Body Lotion is a skincare product designed for skin brightening and hydration. It features carrot extract as a key ingredient to promote an even-toned, radiant complexion on both face and body.

155 AED

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Finesse Glow Half Cast Body Lotion 500ml

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Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

25% OFFFeatured

Touch Me Black Seed Oil Soap for Skin Care 135gm

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Touch Me Black Seed Oil Soap for Skin Care 135gm

Black Seed Oil Soap 135g: deeply cleanses, moisturizes, and naturally enhances skin radiance.

Highlights

Deeply moisturizes the skin
cleanses pores, helps reduce acne
leaves the skin soft and radiant

15 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Highlights:

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

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Touch Me Saffron Fairness Glow Face Wash Foam Prevent Acne Blemishes Wrinkels 100ml

Brightens Complexion: Saffron naturally fades dark spots and reduces pigmentation.

Deep Cleansing: Foam bases quickly lift daily dirt, oil, and makeup buildup.

Gentle Exfoliation: Many variants come with a built-in silicone face brush for smooth skin.

Even Skin Tone: It fights dullness to give your face a luminous, natural glow.

25 AED

LATEST PRODUCTS

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Creams, Fragrances, Roll On, Skin Care

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

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Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

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Aneeza Gold Whitening Beauty Soap 90gm

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Aneeza Gold Whitening Beauty Soap 90gm

Aneeza Gold Beauty Soap is enriched with gold extracts and skin-friendly ingredients to gently cleanse and nourish your skin. It helps remove dirt, oil, and impurities while leaving the skin soft, smooth, and refreshed. Regular use promotes a radiant and glowing complexion, making it an ideal choice for daily skincare. Suitable for all skin types.

15 AED

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Pureform Sliming Soap 2000 160gm

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Pureform Sliming Soap 2000 160gm

Natural Touch Dominant Body spray An innovative body sprayer.

It gives the body an exquisite smelling and silky texture.

It gives the body a characteristic of moisturizing, moisturizing and silky feel.

It lasts for a long period because that it contains the silicone material with fragrance.

15 AED

17% OFFFeatured

Skin Doctor Coconut Protective Hand Cream 50gm

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Skin Doctor Coconut Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

20% OFFFeatured

White Express Brightening Soap 200gm

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

20 AED

7% OFFFeatured

QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

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QEI+ Paris Active Harmonie Repair Lightening Body Lotion with Carrot Extract 500ml

This lotion is a treat for all types of skin. It is packed with the best ingredients: Nourishing Oligo Phyto Natural vitamins and moisturizing agents. This rich Carrot-based formulation (carotene) is an abundant source of vitamins A, E, F and PP. Lightening Body Lotion with Carrot Extract

In the range Active Harmonie, QEI+ has elaborated a body lotion with carrot extract which perfumes your skin. Based on a cocktail of plant extracts with lightening properties, your skin will be brighter and unified. Its formula includes the best lightening plant extracts known and its effectiveness can be improved in combination with the QEI+ Lightening Serum.

280 AED

13% OFFFeatured

Clere Berries Body Cream 500ml

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Clere Berries Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to berries.

Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal to dry skin.

35 AED

13% OFFFeatured

Skin Doctor Papaya Face & Body Scrub 500ml

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Skin Doctor Papaya Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Papaya Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural papaya to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

40% OFFFeatured

Goldman Clarifying Milk 125ml

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Highlights:

Goldman Clarifying Lotion 125ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

15 AED

Creams, Serums, Skin Care

Pro White Lightening Cream 220ml

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Pro White Lightening Cream 220ml

Pro White Lightening Cream 220ml is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25 AED

PRODUCTS ON SALES

22% OFFFeatured

Shampoo, Hair Care

Valera Avocado Hair Shampoo

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Valera Avocado Hair Shampoo

35 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Skin Lightening Cream 30gms

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Highlights:

Melano Civic Skin Lightening Cream 30gms

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte unify, lightening their complexion.

Removes dark spots and skin imperfections, unifies the complexion.

Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots.

20 AED

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Creams, Skin Care, Tubes

Amalico Luban Tube Cream 50ml

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Amalico Luban Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

8% OFFFeatured

ACM DepiWhite Skin Lightening and Cleansing Foam 200ml

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ACM DepiWhite Skin Lightening and Cleansing Foam 200ml

A powerful cleansing foam that contains carefully selected ingredients to brighten and deeply purify the skin. It helps remove impurities and excess melanin that can cause skin pigmentation, helping to even out skin tone and brighten the complexion. Its gentle formula helps to cleanse pores and purify the skin without drying it out.

Features:

Helps brighten and even out skin tone
Deeply cleanses the skin and removes impurities and excess oil
Reduces skin pigmentation and excess melanin
Leaves skin soft and radiant
Suitable for normal to oily skin

Warnings:

For external use only
Avoid contact with eyes; if contact occurs, rinse thoroughly with water
Keep out of the reach of children

110 AED

20% OFFFeatured

R&D Care Rice Milk & Arbutin Whitening Soap 100gm

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R&D Care Rice Milk & Arbutin Whitening Soap 100gm

A luxurious soap consisting of the best natural ingredients to keep your skin clean without feeling dry after using it, Rice Milk & Arbutin oil helps repair dry and damaged skin, making it look healthy again.

20 AED

14% OFFFeatured

Mouth Wash, Personal Care

Listerine Total Care Tartar Protect 6in1 Benefits Fluoride Mouthwash 250ml

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Highlights:

Listerine Total Care Tartar Protect 6in1 Benefits Fluoride Mouthwash 250ml

2 hours germ protection: The mouthwash kills 99% of germs that cause bad breath and features a refreshing flavour
Prevents tartar: It has the benefits of original Listerine Mouthwash with an added tartar protect ingredient for cleaner teeth
Gum protection: It kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It freshens breath while cleaning virtually a whole mouth to make teeth stronger than brushing alone
Strengthens teeth: The unique formula strengthens tooth enamel even in hard-to-reach places to help prevent cavities
Keeps teeth naturally white: Additionally, it kills tartar stains for cleaner, naturally white teeth
New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post- consumer recycled plastic. Also, we use 100% recyclable bottles and caps*.

30 AED

8% OFFFeatured

QV Baby Skin Lotion 250ml

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Highlights:

QV Baby Skin Lotion 250ml

QV Baby Moisturizing Lotion is a lightweight moisturizer specially formulated for babies sensitive skin.

Benefits and features:

It deeply moisturizes the skin and maintains its moisture for long periods.
Does not cause allergies.
Helps soothe irritated skin.
It forms a protective barrier on the skin to protect it from external factors.

How to use:

Clean your baby’s skin well.

Apply a generous amount of lotion to your baby’s skin.

Massage the lotion onto your baby’s skin in circular motions until it is completely absorbed.

You can use the lotion after bathing or anytime you feel the need to moisturize your baby’s skin.

120 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Pure Glycerin Oil With Oud Normal & Dry Skin 100ml

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Bebecom Pure Glycerin Oil With Oud Normal & Dry Skin 100ml

Bebecom Pure Glycerin Oil with Oud is a luxurious and nourishing skincare oil specially formulated to cater to the needs of normal and dry skin types. Enriched with the goodness of pure glycerin and the exotic fragrance of oud, this oil provides intense hydration and revitalization for your skin. The lightweight and non-greasy formula quickly absorbs into the skin, leaving it feeling soft, smooth, and supple. Glycerin, known for its humectant properties, helps to attract and retain moisture, keeping your skin deeply hydrated and preventing dryness and flakiness.

The added oud fragrance offers a rich and delightful sensory experience, leaving your skin beautifully scented. Bebecom Pure Glycerin Oil with Oud is perfect for everyday use, promoting a healthy and radiant complexion. With its generous 100ml size, this skincare oil ensures you have an ample supply for extended use. Pamper your skin with the luxurious combination of glycerin and oud, and indulge in the ultimate hydration and fragrance with Bebecom Pure Glycerin Oil with Oud for normal and dry skin.

25 AED

14% OFF

Skin Care, Spot Corrector

Diamond White Lightening Face Cream 125ml

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Highlights:

Diamond White Lightening Face Cream 125ml

Diamond White super-treating beauty Cream is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

30 AED

25% OFFFeatured

Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

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Highlights:

Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

Banish Blemishes Naturally: Infused with Neem oil, renowned for its antibacterial qualities that target acne and clear skin impurities.
Control Oil Effectively: Regulate sebum production with Neem extract, maintaining a shine-free complexion throughout the day.
Soothe & Nourish: Enriched with essential fatty acids to hydrate and calm irritated skin, perfect for daily use on sensitive skin.
Detoxifying Deep Clean: Deeply purifies pores and detoxifies skin with natural Neem, leaving your skin fresh and revitalized.
Revitalize with Neem: Experience refreshed and revitalized skin with the healing power of Neem oil, which helps restore natural skin pigmentation and texture.

15 AED

GIFT SET

5% OFFFeatured

Skin Care, Tonners

Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

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Highlights:

Medicube Kojic Acid Turmeric Resurfacing Toner 250ml

Refresh and refine your skin with this glow-boosting toner designed to gently resurface dull, uneven skin. Its lightweight formula supports natural renewal, helping improve skin tone and texture while leaving the face soft and hydrated. Ideal for all skin types, this toner works beautifully in the UAE’s warm climate, keeping your skin refreshed without dryness or irritation.

Power-Packed With Nature-Inspired Brighteners

Blended with kojic acid and turmeric, this toner fades dark spots and uneven tone for a glowing complexion. Medicube Kojic Acid Turmeric Resurfacing Toner restores balance, leaving skin smooth, refreshed, and luminous with consistent daily u

95 AED

5% OFFFeatured

Advanced Clinicals 5-in-1 Eye Serum 59ml

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Highlights:

Advanced Clinicals 5-in-1 Eye Serum 59ml

Advanced Clinicals 5-in-1 Multi Correction Eye Serum utilizes Plant Collagen, Manuka Honey, Collodial Gold, and K3 Vitamin C to target five signs at once making your eyes look visibly renewed. Instantly hydrates skin while diminishing the look of dark circles, bags, puffiness, lines, and crepey eyelids. Our 5-in-1 Eye Serum helps reduce the appearance of wrinkles and crow’s feet while Plant Collagen dramatically improves elasticity to fight tired, saggy eyes.

95 AED

6% OFFFeatured

Shower Gel, Skin Care

Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

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Active Caviar Drip Kojie San Skin Lightening Shower Gel 1000ml

Active Caviar Drip Kojie San Skin Lightening Shower Gel combines luxurious skincare ingredients like caviar and kojic acid to help even out skin tone, reduce dark spots, and reveal a brighter complexion. Perfect for all skin types, this 1000ml shower gel is designed to nourish, purify, and maintain skin’s natural oil balance, enhancing both hydration and exfoliation. Dermatologist-tested and formulated for sensitive areas, it provides a gentle yet effective cleansing experience that fights blemishes, dark acne marks, and hyperpigmentation while leaving skin smooth and refreshed.

150 AED

14% OFFFeatured

ActiveX Coffee Face & Body Scrub Gel 500ml

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ActiveX Coffee Face & Body Scrub Gel 500ml

Energize your skin with ActiveX Face & Body Scrub Gel 500ml in the Coffee variant. This invigorating scrub gel is infused with the rich aroma of coffee, known for its exfoliating and energizing properties. It gently removes dead skin cells, revealing a smoother and more radiant complexion. Awaken your senses and indulge in the rejuvenating experience of ActiveX Face & Body Scrub Gel Coffee.

30 AED

22% OFFFeatured

TCB No Base Creme Hair Relaxer Regular 425gm

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TCB No Base Creme Hair Relaxer Regular 425gm

TCB No Base Creme Hair Relaxer straightens and conditions hair for superior results. Leave hair more manageable and softer.

35 AED

11% OFFFeatured

Infini Clear Clarifying Cream Carrot Oil 300ml

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Highlights:

Infini Clear Clarifying Cream Carrot Oil 300ml

Infini Clear 3R Complex Cream is a moisturizing cream that helps to even out skin tone and reduce the appearance of dark spots and blemishes.

Infused with natural ingredients, including carrot oil, this cream helps to nourish and protect the skin.

This 300ml jar provides a generous supply of cream.

Suitable for all skin types, this cream can be used on the face and body.

40 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Lemon Hair Conditioner 5 Litre

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Highlights:

Silky Cool Lemon Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor Banana Heel Cream 100ml

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Highlights:

Skin Doctor Banana Heel Cream 100ml

Intensive moisturizer for rough, dry, cracked and callous skin.

Skin Doctor Banana Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

11% OFFFeatured

Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

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Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

FRUIT OF THE WOKALI ANTI-AGING HYDRATING FACIAL SERUM. Hyaluronic acid works by binding to moisture. One gram of hyaluronic acid can hold up to six liters of water. It draws moisture from the environment and forms a protective, hydrating barrier on the skin. This ultimate moisturizer not only leaves the skin looking radiant but also fills in fine lines and wrinkles.

40 AED

4% OFFFeatured

&Honey Melty Moist Repair Shampoo 440ml

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Highlights:

&Honey Melty Moist Repair Shampoo 440ml

A glow-boosting & moisturizing shampoo
Helps manage unhealthy hair showing unwanted curls or waves
Cleanses scalp & hair gently yet effectively
Provides an ultimate replenishment by focusing on hair’s moisture balance
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 60% Manuka from New Zealand, 20% rose honey from Bulgaria and 20% raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & keratin for nourishing effect
Leaves hair hydrated, shiny & healthy
Suitable for those who desire more controlled & straighter hair
Scented with a sweet fragrance of rose honey
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

115 AED