Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

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Super White Anti Marks Cream With Extract Turmeric And Zaffran 5Days

So White Ant Mark Cream Helps to Reduce the number and size marks on your skin, Brighten and even out skin tone. It helps to reduce the appearace of acne marks …

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

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Super White Beauty Cream With Extract Tumeric & Zafran 5 Days

ntroducing Super White Beauty Cream, a brilliant fusion of turmeric and zafran, designed to elevate your skincare routine. This luxurious cream, crafted with all-natural ingredients, is perfect for anyone seeking a radiant complexion. Turmeric, renowned for its anti-inflammatory properties, works diligently to reduce acne and lighten dark spots, while zafran offers a wealth of antioxidants that enhance skin luminosity. These potent botanicals combine to create a cream that nourishes your skin deeply, revealing a smoother, brighter appearance. With an enticing 30g volume, this product is tailored for daily use, making it an ideal addition to your everyday self-care regimen. Experience how these powerful ingredients create a perfect balance between efficacy and gentleness, suitable for all skin types regardless of texture or sensitivity.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Oil-Free Beauty Cream

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Super White Oil-Free Beauty Cream

ay goodbye to greasy skin with Super White Oil-Free Cream, specially made to control excess oil while keeping your skin bright, smooth, and hydrated. Its lightweight formula absorbs quickly, giving you a fresh, shine-free glow all day.

Key Benefits
✅ Controls excess oil & prevents shine
✅ Brightens dull, tired-looking skin
✅ Lightweight & non-greasy formula
✅ Keeps skin smooth, soft & hydrated
✅ Helps reduce acne breakouts caused by oil
✅ Perfect for oily & combination skin

Stay fresh, confident, and glowing without the shine – with Oil-Free Cream.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Strawberry Beauty Cream 30gm

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Super White Strawberry Beauty Cream 30gm

Give your skin the daily care it deserves with Super White Strawberry Beauty Cream. Enriched with the refreshing goodness of strawberry extracts, this lightweight beauty cream helps moisturize, nourish, and brighten your skin, leaving it feeling soft, smooth, and naturally radiant.

Its non-greasy formula absorbs quickly, making it perfect for everyday use. Whether you’re getting ready for work, college, or a special occasion, this cream helps keep your skin hydrated and fresh throughout the day.

Key Benefits

Enriched with Strawberry Extract
Helps improve your skin’s natural glow
Deeply moisturizes and hydrates dry skin
Leaves skin feeling soft, smooth, and refreshed
Lightweight, non-sticky formula for daily use
Suitable for all skin types

How to Use

Cleanse your face and pat it dry. Apply a small amount of Super White Strawberry Beauty Cream evenly to your face and neck. Massage gently in circular motions until fully absorbed. Use daily for best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Vitamin C Beauty Cream 30gm

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Super White Vitamin C Beauty Cream 30gm

Experience the natural goodness of turmeric with Super White Turmeric Beauty Cream, specially formulated to nourish, moisturize, and enhance your skin’s natural radiance. Infused with the benefits of turmeric, this lightweight beauty cream helps keep your skin soft, smooth, and hydrated while promoting a healthy, glowing complexion.

Its fast-absorbing, non-greasy formula is perfect for everyday use, making it an ideal addition to your morning and evening skincare routine. Suitable for all skin types, Super White Turmeric Beauty Cream leaves your skin feeling fresh, revitalized, and beautifully moisturized.

Key Benefits

Enriched with Turmeric Extract
Helps improve your skin’s natural glow
Moisturizes and hydrates the skin
Leaves skin soft, smooth, and refreshed
Lightweight, non-greasy formula
Suitable for daily use and all skin types

How to Use

Wash your face with a gentle cleanser and pat dry. Apply a small amount of Super White Turmeric Beauty Cream to your face and neck. Massage gently in circular motions until fully absorbed. Use twice daily for the best results.

25 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Super White Turmeric Beauty Cream 30gm

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Super White Turmeric Beauty Cream 30gm

25 AED

17% OffFeatured

Rano Beauty Cream Glowing White Skin in Just 7 days

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Rano Beauty Cream Glowing White Skin in Just 7 days

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Rano Beauty Cream Glowing White Skin in Just 7 days

Rano Beauty Cream

Visible Results in 7 days

Effective for Dryness, Darkspots, Wrinkles, Uneven skin tone, skin dullness and rough skin

25 AED

6% OffFeatured

Mixa Ceramide Protect Cream 400ml

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Mixa Ceramide Protect Cream 400ml

Mixa Ceramide Protect Body Cream 400ml provides intensive care for very dry skin.
Formulated with 10% glycerin, squalane, and ceramides, it deeply hydrates, soothes, and strengthens the skin barrier.
The cream offers up to 48 hours of moisture, relieving discomfort while keeping skin soft and protected.

Product Features:

Clinically proven to reduce dryness, even severe.
Fragrance free. Hypoallergenic
Reduces 60% of dryness
10% of glycerin, squalane & ceramides
Tested under medical control
Clinically proven results

How to use:

Apply mixa ceramide daily and generously on body

75 AED

6% OffFeatured

Mixa Urea Cica+ Repair Cream Jar 400ml

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Highlights:

Mixa Urea Cica+ Repair Cream Jar 400ml

Mixa Urea Cica Repair+ Cream 400ml is designed to treat dry, rough, and bumpy skin with intensive care.
Formulated with 10% urea and amino acids, it delivers deep hydration and gentle exfoliation.
Urea smooths and softens, while amino acids help maintain the skin’s natural moisture barrier and support repair.
The cream visibly reduces 90% of flakes and begins repairing skin after just one use.
It provides up to 48 hours of comfort, leaving skin noticeably smoother, softer, and protected.

Product Features:

Clinically proven: repairs in 1 use: -90% flakes
48H smoothed skin
Hypoallergenic
10%: urea: moisturizes skin
Amino acid: skin hydration
Tested under medical control
Clinically proven results

How to use:

Apply mixa cica repair daily and generously on body

75 AED

5% OffFeatured

Serums, Skin Care, Spot Corrector

PRO LAB Ceramide Barrier Repair Serum 30ml

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PRO LAB Ceramide Barrier Repair Serum 30ml

The PRO LAB Ceramide Barrier Repair Serum 30ml is a concentrated facial booster designed to soothe, hydrate, and strengthen your skin’s natural moisture barrier. It is formulated with skin-loving ingredients to reduce redness, lock in moisture, and restore balance to sensitive or damaged skin.

Key Features

Core Ingredients: Packed with 3% Ceramides, 1% Centella (Cica), and 1% Squalane.
Barrier Protection: Helps reinforce the skin against environmental stressors and prevents moisture loss.
Skin Calming: Helps soothe irritation, making it great for dry, sensitive, or compromised skin.

95 AED

LATEST PRODUCTS

33% OffFeatured

Serums, Skin Care

Lemon Clear Clarifying Serum 50ml

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Lemon Clear Clarifying Serum 50ml

Lemon Clear makes the skin softer, supple and radiantly beautiful by protecting it from the harmful effects of solar radiation. Thanks to its formula composed of vitamins C and E, it regenerates and softens your skin.

30 AED

10% OffFeatured

LightUp Exfoliating Shower Gel 400ml

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LightUp Exfoliating Shower Gel 400ml

This exfoliating shower gel is your daily shower routine into a rejuvenating and skin-enhancing experience.

It’s is designed to gently exfoliate and correct dark spots while leaving your skin feeling refreshed moisturised and rejuvenated.

45 AED

Enchanteur Body Lotion Alluring 500ml

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Enchanteur Body Lotion Alluring 500ml

20 AED

Featured

Kent Intensive natural Care Body & Face Bleach Cream 150ml

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Kent Intensive natural Care Body & Face Bleach Cream

Our exclusive face and body bleach cream is manufactured with organic ingredients. It can be used for bleaching facial hair, underarms and other body hairs. The bleach is harmless to the skin. It balances uneven skin tone and moisturizes it. For best results use on clean and dry skin. Suitable for all skin types.

10% OffFeatured

Lotion, Skin Care

Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

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Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

Jhalak Premium Full Body Brightening Lotion is a nourishing body lotion formulated to help improve the appearance of dull and uneven skin. Its lightweight, moisturizing formula absorbs quickly to leave skin feeling soft, smooth, and hydrated without a greasy feel. With regular use, it helps reduce the appearance of dark spots, dryness, rough elbows and knees, promoting a brighter and healthier-looking complexion. Suitable for everyday use on all skin types.

Key Features:

Brightens and moisturizes the skin
Helps reduce the appearance of dark spots
Softens rough elbows, knees, and dry areas
Lightweight, non-greasy formula
Suitable for daily use
Dermatologist tested
Pump bottle for easy application

45 AED

9% OffFeatured

Eye & Lip Care, Skin Care

Pixi Beauty DetoxifEye Depuffing Eye Patches 60 Patches

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Highlights:

Pixi Beauty, DetoxifEye, Depuffing Eye Patches, 60 Patches

These refreshing eye patches are infused with refreshing hydrogel to reduce puffiness and rehydrate the eye contour area.

Cucumber and Gold work together to soothe, nourish, and strengthen, while Hyaluronic Acid and Caffeine smooth and soften.
The hydrogel eye patches help combat dark circles while moisturizing the delicate skin around the eyes.

145 AED

13% OffFeatured

Skin Doctor Donkey Milk Whitening Body Lotion 500ml

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35 AED

12% OffFeatured

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

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Highlights:

Aveeno Daily Moisturizing Body Wash for Dry Skin 975ml

This body wash is designed to gently cleanse and hydrate dry skin.
Formulated with nourishing oat, it helps to replenish the skin’s moisture barrier while leaving it feeling soft and smooth.
The mild formula is suitable for daily use and is dermatologist-tested, ensuring it is safe for dry and sensitive skin.
It is free from harsh chemicals and helps to maintain skin’s natural moisture balance.

Gently cleanses and hydrates dry skin
Formulated with nourishing oat
Dermatologist-tested for sensitive skin
Suitable for daily use
Free from harsh chemicals

Ingredients:
Water, Glycerin, Sodium Chloride, Cocamidopropyl Betaine, Avena Sativa (Oat) Kernel Extract, Sodium Lauroamphoacetate, Citric Acid, Fragrance, Polyquaternium-7, Sodium Benzoate, Caprylyl Glycol, Hydroxypropyl Methylcellulose, Propylene Glycol, Disodium EDTA.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

220 AED

14% Off

Cire D’abeille Beeswax Cream 150gm

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Highlights:

Cire D’abeille Beeswax Cream 150gm

Its innovative formula eliminates dead cells to refine and improve skin texture and illuminates your skin in just one step. This Cream 150gm is rich in fatty acid, nourish the skin barrier and makes the skin softer and more beautiful. Its Formula innovative repairs and gives a nice light complexion.

Direction of usage:

How to use: Always apply to a clean/dry skin, massaging in circles until the body lotion is completely absorbed. For body use, eep out of reach of children. For all skin type.

30 AED

10% OffFeatured

Oils & Moisturizer, Skin Care

Rapid White Whitenizer Spot Remover Serum 60ml

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Rapid White Whitenizer Spot Remover Serum 60ml

Rapid White Whitenizer Spot Remover Serum is formulated to help clear discoloration and blemishes of the skin. Enriched with Vitamin E to protect the skin, this anti-spot serum whitens spot areas like sunburn and dark spots caused by sun exposure or bleaching creams.

How to use Rapid White Whitenizer Spot Remover Serum

Apply serum directly to the sunburn or affected area for 7 days only. Can also be mixed into lotions and creams. A maximum of 200ml bottle should be mixed into a cleansing milk. In case of skin reactions, discontinue use.

45 AED

PRODUCTS ON SALES

18% OffFeatured

Conditioner, Hair Care

Double Sheen Shea Butter Creamy Conditioner 355ml

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Double Sheen Shea Butter Creamy Conditioner 355ml

Double Sheen Creamy Conditioner is a caring conditioner for curly hair that intensively moisturizes, nourishes and protects the hair with its exquisite shea butter content.

45 AED

22% OffFeatured

Pastil Hand Cream Charcoal

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Pastil Hand Cream Charcoal

35 AED

11% OffFeatured

Lustors Pink Conditioning Shampoo 591ml

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Lustors Pink Conditioning Shampoo 591ml

Rosa Conditioning detangles your hair and makes it soft and silky again. Rosa ® Conditioning moisturizes your hair and minimizes dryness. Its gentle cleansing formula effectively removes dirt and care product residue without stripping the hair of its natural oils. Unruly hair becomes easy to style again. Your hair regains elasticity and shine

40 AED

10% OffFeatured

Silky Cool Sulfate-Free Hair Mask Hydrating & Replenishing Treatment for Dry, Damaged, Brittle or Frizzy Hair 350ml

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Silky Cool Sulfate-Free Hair Mask Hydrating & Replenishing Treatment for Dry, Damaged, Brittle or Frizzy Hair 350ml

Say goodbye to dry, brittle hair with our SC Sulfate-Free Hair Mask! Our nourishing formula is specially designed to replenish your hair with the moisture it needs to stay healthy and vibrant. Our Hair Mask is free of harmful sulfates and other harsh ingredients, making it gentle enough for daily use. With regular use, your hair will feel softer, smoother, and more manageable. Try it today and experience the difference for yourself!

45 AED

5% OffFeatured

Neutrogena Bright Boost Serum 30ml

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Neutrogena Bright Boost Serum 30ml

Neutrogena Bright Boost Brightening Serum is formulated with the highest concentration of Neoglucosamine, a premium ingredient scientifically proven to boost radiance, smoothness, and even skin tone. Neutrogena formulated this product to target dullness, redness, dark spots, pigmentation, and uneven skin tone. It reduces the appearance of blemishes and promotes clearer skin. It also helps stimulate the skin’s natural renewal process, ensuring you’ll achieve a more radiant, even-toned complexion. Neutrogena Bright Boost Brightening Serum is suitable for all skin types. Benefits and Features: Scientifically proven formula helps activate the natural renewal process of skin cells Contains the highest concentration of neoglucosamine Fights skin aging and ensures a uniform tone and brighter skin Reduces the appearance of dark spots and uneven skin tone and reduces fine lines Suitable for all skin types Developed in collaboration with dermatologists Directions for use: Use it daily on your skin, massaging it until it penetrates completely.

95 AED

7% OffFeatured

Gluta Gold Half Cast Within Papaya Lightening Shower Cream 1000ml

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Gluta Gold Half Cast Within Papaya Lightening Shower Cream 1000ml

65 AED

25% OffFeatured

Faiza Beauty Soap for Oily Skin 75gm

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Highlights:

Faiza Original Beauty Cream 30gm

Nourishes the skin and gives back its natural look within a few weeks of its applications

Removes wrinkles, marks, hives even dark circles under the eyes and turns the skin into white

Evens skin tone, offers clear and smoother skin

15 AED

17% OffFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo, Shower Gel, Skin Care

Lady Diana No Tears Formula Baby Shampoo 200ml

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Highlights:

Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

Lady Diana’s baby lotion is designed to be quickly absorbed by the skin, leaving no greasy or sticky residue behind. This makes it comfortable for the baby to use. It usually has a light and pleasant fragrance that leaves the baby smelling fresh without overwhelming their senses.

25 AED

20% OffFeatured

Reborn Moisturizing Cream Papaya 500ml

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Highlights:

Reborn Moisturizing Cream Papaya 500ml

Crafted especially for the delicate skin on your face.Created with quality essential oils and exquisitely nourishing butters, a dab of one of our handcrafted moisturizers will leave your skin feeling fantastic and looking its best. Whether your ideal routine involves moisturizing twice a day or twice a week, our versatile range of hardworking moisturizers are up to the challenge.

40 AED

23% OffFeatured

Vaseline Superfood Freshlock Cranberry Lotion 320ml

Lotion, Shampoo, Skin Care

Vaseline Healthy Bright Superfood FreshLock Lotion Cranberry Vit C 320ml

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Highlights:

Vaseline Superfood Freshlock Cranberry Lotion 320ml

Vaseline Superfood Freshlock Cranberry corrects deeply-rooted inflammation & pigmentation for flawless, spotless and clear skin Double UV filters provide 8X protection against damaging UV rays.

50 AED

GIFT SET

14% OffFeatured

Cleansers, Skin Care

Biocarrot Lightening Shower Gel 500ml

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Highlights:

Biocarrot Lightening Shower Gel 500ml

Biocarrot Clarifying Shower Gel contains active ingredients that help to gradually clarify the complexion gently. It deeply cleanses and harmonises the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Cleanses the skin
Evens out the complexion.
Softens the skin and gives it radiance.

How to use

To be used for daily washing.

other capacities

30 AED

14% OffFeatured

Nisa Anti-Acne Serum 30ml

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Nisa Anti-Acne Serum 30ml

30 AED

9% OffFeatured

Shea Moisture Apple Cider Vinegar Anti-Dandruff Shampoo 384ml

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Shea Moisture Apple Cider Vinegar Anti-Dandruff Shampoo 384ml

Say hello to carefree scalp days! This system is designed to care for your scalp’s microbiome and strengthen your hair. Our Anti-Dandruff Shampoo, infused with Apple Cider Vinegar, Vitamin B3 & Salicylic Acid, helps to eliminate flaking and itching associated with dandruff and gently cleanses to remove buildup. When used together, our shampoo & conditioner moisturize and strengthen for less breakage and healthy-looking hair.

59 AED

12% OffFeatured

Difeel Superior Growth Jamaican Black Castor Shampoo 1000ml

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Difeel Superior Growth Jamaican Black Castor Shampoo 1000ml

Difeel Superior Growth Jamaican Black Castor Shampoo helps improve hair growth and thickness.

Jamaican black castor oil for hair growth starts at your hair scalp and strengthens hair roots to prevent breakage.

Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

DIRECTIONS
Use 3-4 times weekly or more if needed. Wet hair thoroughly and apply shampoo liberally starting with the scalp. Creating a rich lather, massage product into the roots and work your way down to the ends of the hair. Rinse thoroughly, and follow up with Difeel Superior Growth Jamaican Black Castor Conditioner.

220 AED

8% OffFeatured

Hair Care, Hair Lotion

Gro Secrets Foaming Wrap Lotion 236ml

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Highlights:

Gro Secrets Foaming Wrap Lotion 236ml

Formulated with?pure Coconut Oil and Shea Butter, groSecrets Foaming Wrap Lotion volumizes, controls frizz, and serves as a protectant during heat styling.

The lightweight formula provides a great assist in detangling, adds bounce, and leaves hair radiant.

Perfect for any desired style.

60 AED

20% OffFeatured

Paw Paw Whitening Milk Papaya Extract 500ml

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Highlights:

Paw Paw Whitening Milk Papaya Extract 500ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

40 AED

11% OffFeatured

Activex Citrus Mint Scent Exfoliating Body Wash 1000ml

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Activex Citrus Mint Scent Exfoliating Body Wash 1000ml

Highlights

Gentle exfoliation with natural pumice stone.
Enriched with coconut extracts for hydration.
Available in Forest Herbs, Citrus Mint, and Ocean Breeze.
Refreshing scents for a revitalizing shower experience.
1000 ml size for long-lasting use.

40 AED

22% OffFeatured

Simple Micellar Water 200ml

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Simple Micellar Water 200ml

Simple Micellar Cleansing Water is our most advanced yet gentle facial cleanser to date. A favorite among makeup artists and beauty editors, this innovative facial cleanser contains no artificial perfumes or dyes and no harsh chemicals that can upset your skin. It is made with skin-loving ingredients perfect for all skin types, including Vitamins B3 and C and Triple Purified Water, our purest possible water. Micellar Cleansing Water from Simple helps remove contaminants known to irritate skin and leaves skin clean, fresh, and instantly hydrated. The many beauty benefits offered by Simple Micellar Water make it easy to see why this gentle facial cleanser should be part of your healthy skincare routine.skin

35 AED

15% OffFeatured

EZColor For Women Bold Shades 6HB Honey Blonde Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 6HB Honey Blonde Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED

17% OffFeatured

Dermo-Gel Dermatological Screened Plus 30gm

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Highlights:

Dermo-Gel Dermatological Screened Plus 30gm

Dermo-gel is active against inflammatory skin conditions, allergies and skin discomfort. It active ingredient takes care of the above mentioned and allows an effective, soften and spot-free skin

25 AED