Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Valera Hand Cream Avocado 75ml

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Valera Hand Cream Avocado 75ml

25 AED

10% OffFeatured

Shower Gel, Skin Care

Pretty Cowry Coffee Face & Body Wash 300ml

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Pretty Cowry Coffee Face & Body Wash 300ml

For beautiful and glowing skin! The coffee face and body scrub exfoliate your skin deeply. It removes all the dirt and dead skin, leaving a glowing skin behind. It is a natural skincare solution for a healthy skin.

45 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Fakhra Gold Whitening Cream with Kojic Acid, Glutathione, Vitamin C 30gm

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Fakhra Gold Whitening Cream with Kojic Acid, Glutathione, Vitamin C 30gm

Reveal a brighter, smoother, and more even-looking complexion with Fakhra Gold Whitening Cream. This advanced skincare formula combines the power of Kojic Acid, Glutathione, and Vitamin C to help reduce the appearance of dark spots, acne marks, hyperpigmentation, and uneven skin tone while promoting a healthy, radiant glow.

The lightweight, fast-absorbing cream deeply nourishes the skin, leaving it soft, hydrated, and refreshed without feeling greasy. With regular use, your skin appears more luminous, smoother, and revitalized.

Key Benefits

Helps brighten dull and uneven skin tone
Reduces the appearance of dark spots and pigmentation
Helps fade acne scars and blemishes
Enriched with Kojic Acid, Glutathione, and Vitamin C
Nourishes and moisturizes the skin
Lightweight, non-greasy formula
Suitable for daily use

Key Ingredients

Kojic Acid: Helps minimize the appearance of pigmentation and discoloration.
Glutathione: Supports a brighter, more even-looking complexion.
Vitamin C: A powerful antioxidant that helps brighten skin and improve its overall appearance.

How to Use

Cleanse and dry your face thoroughly.
Apply a small amount of cream to the desired areas.
Gently massage until fully absorbed.
Use morning and evening for best results.
During daytime use, apply sunscreen to help protect your skin.

25 AED

10% OffFeatured

Alatar Fenugreek Seeds Plumping Face Serum 30ml

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Alatar Fenugreek Seeds Plumping Face Serum 30ml

Plumping Face Serum for Whitening and Evening Skin Tone

Revive your skin’s youthfulness with Ala Tar’s Fenugreek Seeds Face Serum. This specialized serum is designed to provide a plumping effect while focusing on creating a brighter, more uniform complexion using natural ingredients.

Highlights

Whitening & Evening Tone: Specifically formulated to lighten and unify skin color, giving you a radiant and clear look.
Plumping Effect: Helps give your face a fuller, firmer, and more rejuvenated appearance.
100% Natural Oil: Infused with pure natural oils sourced from the finest herbs for deep skin nourishment.
Nature-Based Solution: A natural product from “Noor Al-Aashab,” ensuring safe and effective daily care.
Authentic Brand: Features the “Original” seal of quality from Ala Tar, a leader in herbal beauty products.

45 AED

20% OffFeatured

Creams, Make Up, Skin Care

Bebecom Glycerin Cream 250ml

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Bebecom Glycerin Cream 250ml

Immediate and high hydration for your skin

Long-lasting care effect with glycerin and aloe vera

Skin compatibility confirmed with “very good”.

Suitable for all skin types

The Bebecom glycerin cream protects your skin from drying out. Glycerine and aloe vera ensure a direct and noticeable difference in moisture levels in the skin, which makes it look younger and more radiant. Your skin is optimally cared for and cared for and avoids skin irritation and irritation due to drying out. The high-quality formulation thus supports the natural regeneration and skin moisture of your demanding skin. Your intensive care for every day.

Apply the Bebecom Glycerine Cream evenly to the desired areas of skin and gently massage into the skin in circular movements. To support your natural skin function, use the cream daily, preferably in the morning and evening.

20 AED

20% OffFeatured

Reborn Papaya Scrub 500ml

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Reborn Papaya Scrub 500ml

Reborn Beauty Papaya Facial Scrub moderately exfoliates to reveal naturally beautiful skin. It removes dirt, oil and dull skin for a healthy look and feel. DIRECTIONS FOR USE: A small amount in the palm of your hand or directly on to fingertips and massage on the face with gentle, circular motions, using as much or as little pressure as you like. & the scrub rinses clean away with warm water.

40 AED

20% OffFeatured

Reborn 3 In 1 Fresh Mint Whitening Scrub 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

11% OffFeatured

Citro Clear Lightening lotion 500ml

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Citro Clear Lightening lotion 500ml

Skin whitening accelerator the Citro clear milk based on lemon extract

Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look. Please note packaging may change due to manufacturer update. Fine cosmetics we’re proud and committed to offering cosmetics that are of the highest quality, all our products are tailored to meet the client’s need. Make your order today and it will be delivered at your doorstep. Please follow our store for more amazing products

40 AED

29% OffFeatured

Alattar Kaab El Ghazal Cream For Cracked Feet and Soft Heel Texture 200gm

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Alattar Kaab El Ghazal Cream For Cracked Feet and Soft Heel Texture 200gm

Al Attar’s Gazelle Heel Cream is an innovative treatment specifically designed to treat cracked feet and soften heels, giving you a smooth, even-toned texture. This cream contains effective natural ingredients that moisturize dry and cracked skin, enhancing its softness and elasticity. This cream is ideal for daily use, especially during dry periods or after prolonged exposure to water.

Benefits and Features:

An effective treatment for cracks. The cream treats deep cracks in the feet, restoring a healthy, smooth appearance to the skin.

Intense Hydration: The cream provides deep hydration to the skin, helping to maintain its softness for long periods.

Improving Skin Elasticity: Contributes to increased skin elasticity, reducing the chance of future cracks.

Unifying Skin Tone: Helps lighten and even out skin tone in the feet, giving it a healthy, beautiful appearance.

Suitable for All Skin Types: This cream is suitable for all skin types, including sensitive skin.

Free of harmful chemicals and containing natural ingredients, making it a safe choice for daily use.

Easy to use. The cream features a light, quickly absorbed formula, making it easy to apply without leaving any greasy residue.

Directions for use:

Apply an appropriate amount of cream to the feet, focusing on the cracked areas.

Gently massage until fully absorbed.

For best results, it is recommended to use it twice daily, morning and evening.

Warnings:

For external use only.

Store in a cool, dry place.

Keep out of reach of children.

25 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Crave Anti Marks Beauty Cream

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Crave Anti Marks Beauty Cream

This cream is marketed as a brightening and anti-blemish treatment, promising in particular:

Reduction of
dark circles, reduction of freckles,
reduction of blemishes
, improvement of skin tone and radiance

25 AED

PRODUCTS ON SALES

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17% OffFeatured

Creams, Face Cream, Spot Corrector, Skin Care

Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula 30gm

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Sandal Extra Brightening HD+ Beauty Cream 8 in 1 Formula 30gm

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

25 AED

22% OffFeatured

White Express Classic Lightening Serum 10 Days 50ml

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White Express Classic Lightening Serum 10 Days 50ml

White Express lightening and ultra-fast concentrate with bio-plant active ingredients contributes without delay to unify your hold and eliminate black and brown spots.

An active ingredient principle tested for efficacy results in rapid action, quality assurance certified by our pharmacists and dermatologists.

Use morning and night on stubborn spots and areas to be lightened.

Combined use with White Express soap and whitening milk guarantees even faster and more effective action. Visible result from the first weeks of use.even faster and more effective action. Visible result from the first weeks of use.

35 AED

13% OffFeatured

Amalico Hair Cream Shea Butter 360g

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Amalico Hair Cream Shea Butter 360g

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

10% OffFeatured

Silky Cool Stress Hair Shampoo 1000ml

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Silky Cool Stress Hair Shampoo 1000ml

Cleans the scalp and prevent in developing dandruff.

45 AED

10% OffFeatured

Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

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Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

Combat hair thinning and revitalize your scalp with Silky Cool Anti-Hair Loss Shampoo, specially formulated with nourishing olive oil, black seed oil, and hydrolyzed wheat protein. This shampoo deeply cleanses the scalp while helping to strengthen weak, brittle hair and reduce breakage. Perfect for daily use, it restores softness, shine, and manageability without stripping essential moisture making it an ideal solution for those experiencing early signs of hair loss or thinning.

Key Features:

🟠 Formulated to reduce hair fall and support healthier, thicker-looking hair

🟠 Infused with Olive Oil & Black Seed Oil to nourish and hydrate the scalp

🟠 Hydrolyzed Wheat Protein helps reinforce hair structure and reduce breakage

🟠 Gentle daily cleansing action removes buildup and refreshes the scalp

🟠 Leaves hair feeling clean, soft, and manageable with a light fragrance

🟠 Available in 250ml and 500ml sizes for regular or extended use

45 AED

10% OffFeatured

Shower Gel, Skin Care

Noor 24K Gold Exfoliating Scrub Shower Gel

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Noor 24K Gold Exfoliating Scrub Shower Gel 890ml

Noor Gold 24K Gold Shower Gel with Scrub is a best shower gel choice for those who want a refreshing and effective cleansing experience. This formula is crafted to gently exfoliate while deeply cleansing the skin, making it one of the best shower gel for men and best shower gel for women looking for smoother, clearer skin.

Infused with 24K gold particles, it helps even out skin tone, reduce the appearance of imperfections, and regulate sebum production. The exfoliating action works to remove dead skin cells, while the formula helps control excess oil and minimize unwanted shine, leaving your skin feeling soft, balanced, and revitalized after every use.

Benefits

Gently exfoliates and deeply cleanses skin
Helps hydrate and brighten the skin
Removes impurities and dead skin cells
Leaves skin soft, smooth and radi

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

13% OffFeatured

Rinju Gold Shea Butter Lotion 473ml

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Rinju Gold Shea Butter Lotion 473ml

Ultimate Moisture and Protection: All-Day Hydration

Indulge your skin with our deeply hydrating lotion, enriched with pure shea butter. This luxurious formula smoothes and softens all skin types, restoring their youthful glow. Enjoy the exotic fragrance, expertly blended with essential oils, for the ultimate relaxing experience.

Benefits:

Deep Hydration: Keeps your skin moisturized and protected throughout the day.

Smoothes and Softens: Pure shea butter nourishes and revitalizes all skin types.

Restores Youthful Glow: Helps your skin regain its natural radiance.

Exotic Fragrance: A unique blend of essential oils provides a relaxing and pleasant scent.

Gentle and Effective: Suitable for daily use on all skin types.

Experience the ultimate in skin hydration and care with our Ultimate Moisture and Protection lotion.

65 AED

8% Off

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Lavender 1000ml

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Prettybe Massage Oil Lavender 1000ml

55 AED

11% OffFeatured

Laser White Rice Milk Extract Face And Body Scrub, 500gm

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Laser White Rice Milk Extract Face And Body Scrub, 500gm

Keep your skin smooth, exfoliated and hydrated easily with this exfoliating Body Scrub.

This essential exfoliating body scrub or body polish gently removes dead skin cells while adding nourishing moisture.

This exfoliating body scrub cleanser for dry skin has no sulfates, no parabens, no phthalates, no propylene glycol, no mineral oil, no animal testing and no petroleum

40 AED

13% OffFeatured

Skin Doctor Cherry Jam Scrub for Face & Body 200gm

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Skin Doctor Cherry Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Cherry Jam Scrub cleanses and puriﬁes the skin deeply, and leaves a soft sensation on your face and body.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

GIFT SET

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11% OffFeatured

Skin Care, Tonners

Kojie San Dream White Anti-Aging Facial Toner with Collagen 100ml

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Kojie San Dream White Anti-Aging Facial Toner with Collagen 100ml

Formulated for all skin types. It contains Marine and Botanical Extracts making skin moisturized thus helps prepare skin for other anti-aging products. It helps rehydrate, whiten and nourish skin. It also has a pore tightening active for smoother and firmer skin.

40 AED

6% OffFeatured

Lumine Carrot Face and Body Lotion 400ml

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Lumine Carrot Face and Body Lotion 400ml

Lumine Carrot Face And Body Lotion Spf50+++With Tomato, glutathione, and carrot oil. Gives radiant skin. Strong lightening for natural beauty. Removes dead skin cells. Get rid of dark spots. For all skin type

160 AED

24% OffFeatured

Conditioner, Curly & Wavy hair, Hair Care

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion 355ml

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Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion 355ml

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion is a creamy hair lotion specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and other nourishing ingredients to hydrate and condition hair.

The Conditioning Creamy Hair Lotion helps keep hair soft, smooth and moisturized. It penetrates deep into the hair structure to revitalize and repair dry and damaged areas. Hair will be easy to comb, shiny and healthy looking.

Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion can be used on damp or dry hair. Take a small amount of the lotion and distribute it evenly throughout your hair, concentrating on the ends and problem areas. Style your hair as desired and leave the lotion in your hair to take effect.

The formula of the Hair Lotion does not contain mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter Natural Hair Conditioning Creamy Hair Lotion and pamper your hair with intense moisture and care. Enjoy healthy and shiny hair that feels soft and looks naturally beautiful!

42 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Kenta Moroccan Vitamin E Oil 75gm

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Kenta Moroccan Vitamin E Oil 75gm

Kenta Moroccan Vitamin E Oil – 75 ml is a natural, skin-nourishing oil containing pure vitamin E, which promotes skin cell renewal and fights signs of aging such as wrinkles and fine lines. With its non-greasy formula, the oil deeply moisturizes the skin, leaving it soft and radiant.

Benefits and Benefits:

Deeply moisturizes the skin throughout the day.

Helps lighten and even out skin tone.

Reduces the appearance of wrinkles and fine lines.

Promotes cell renewal and collagen production.

Revitalizes dry skin.

How to use:

Apply an appropriate amount of oil to the skin after showering or cleansing.

Gently massage until fully absorbed.

35 AED

13% OffFeatured

Melano Pharma Melanocool With Hyaluronic Acid 60gm

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Melano Pharma Melanocool With Hyaluronic Acid 60gm

Melanocol Cream is the most powerful moisturizer for dry and normal skin.

Calms the skin after using hair removal.
Moisturizes elbows, knees and cracked feet.

35 AED

7% OffFeatured

A3 Lemon Lemon Face Skin Cleanser 260ml

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Highlights:

A3 Lemon Lemon Face Skin Cleanser 260ml

Excess of sebum is often at the origin of the formation of pimples and black heads because it occludes the pores with consequent infection of same. The dermopurifying formula of Lemon Skin Cleanser, removing the excess of sebum, helps to prevent from pimples and black heads. Enriched with high moisturizing vegetable ingredients (cabbage rose extracts) Lemon Skin Cleanser leaves the skin fresh and soft. Gently scented.

Use: Moisten a cotton pad with the lotion and carefully wipe face and neck. Do not rinse. Let dry before applying creams or make up.

Caution: In case of contacts with eyes, rinse well with cold water. In case of allergic symptoms, please discontinue. For external use only. Keep away from reach of children.

70 AED

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

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Highlights:

Biocos Beauty Cream Skin Brightening & Anti-Aging Moisturizer, Hydrating Cream

Brightens and Evens Skin Tone: Infused with Arbutin and Kojic Acid, this cream helps reduce dark spots and pigmentation, leaving skin visibly brighter and more even-toned.
Hydrating & Moisturizing Formula: The Vitamin E and Glutathione blend deeply hydrates and nourishes your skin, restoring moisture and ensuring smooth, supple skin all day long.
Anti-Aging & Wrinkle Reduction: With the power of Vitamin E and Glutathione, this cream fights fine lines and wrinkles, promoting a youthful and radiant complexion.
Gentle Skin Protection: Enriched with Licorice Extract, this cream protects against environmental stressors while providing long-lasting hydration for a glowing, healthy skin appearance.
Suitable for All Skin Types: This lightweight formula, with Arbutin and Kojic Acid, is gentle enough for all skin types, delivering skin tone correction, anti-aging benefits, and hydration without irritation.

20 AED

7% OffFeatured

Dr Meinaier Papaya Whitening Sugar Scrub 650gm

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Dr Meinaier Papaya Whitening Sugar Scrub 650gm

The DR Meinaier Papaya Sugar Scrub is a gentle exfoliating scrub enriched with papaya extract. It combines natural sugar crystals and papaya enzymes to remove dead skin cells, leaving skin soft, smooth, and refreshed. Suitable for all skin types, it promotes a radiant complexion and helps with even skin tone while moisturizing for a healthy glow.

65 AED

18% OffFeatured

Dr. Teal’s Body Lotion Nourish & Protect Coconut Oil & Essential Oils 532ml

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Dr. Teal’s Body Lotion Nourish & Protect Coconut Oil & Essential Oils 532ml

Dr Teal’s Body Lotion provides 24-hour moisture with calming essential oils. This lightweight formula with Coconut Oil helps to lock in moisture, leaving it touchably softer.

Directions

Use daily to moisturize and promote healthier looking skin.

45 AED

11% OffFeatured

Pure Carrot Kojic Balance Whitening Care 450ml

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Pure Carrot Kojic Balance Whitening Care 450ml

Pure Carrot Kojic Balance Whitening Lotion combines both Kojic Acid and Carrot oil to give your skin the best whitening care. Also enriched with glycerin to deeply moisturize and soften the skin. With use, skin looks much more fairer and radiant.

85 AED