Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

ODEON Coffee and Coconut Face and Body Scrub 100ml

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ODEON Coffee and Coconut Face and Body Scrub 100ml

Apply the scrub to a wet face Massage the scrub in brisk circular motions for 2 minutes and let it dry

Highlights

ODEON FACE AND BODY SCRUB 100ML
Avoid direct contact with eyes
Moisten the application areas apply required quantity massage with fingers in upward circular movements for 3-5 minutes rinse and pat dry

40 AED

10% OffFeatured

Extract Fruit Of The Wokali 48-Hour Regenerating Body Cream With Shea Butter And Moroccan Rose 500ml

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Extract Fruit Of The Wokali 48-Hour Regenerating Body Cream With Shea Butter And Moroccan Rose 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter and Moroccan Rose

Product type: Regenerating body lotion / 48-hour long-lasting hydration treatment

Main ingredients:

Shea Butter: Provides intense nourishment and helps restore the skin’s lipid barrier.
Moroccan Rose Extract: Known for its toning, softening properties and its ability to improve skin texture.

Main benefits:

48-Hour Long-Lasting Hydration: Its advanced formula offers long-lasting relief and moisture, ideal for those who need persistent care.
Deep and Light Nutrition: Despite its high nutritional capacity, it has a premium texture that is easily absorbed without leaving a greasy feeling.
Proven Smoothing Effect: Proven to protect skin against external agents, smoothing rough areas and improving elasticity.
Healthy and Radiant Glow: Restores natural luminosity to dry skin, leaving it looking revitalized and healthy.
A fragrance that awakens the senses: Envelops the body in a sophisticated and relaxing floral aroma that lasts all day.

45 AED

7% OffFeatured

AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

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AXIS-Y Complete No Stress Physical Sunscreen SPF 50 50ml

Axis-Y Complete No-Stress Physical Sunscreen is designed to protect sensitive, problem skin with its 50ml formulation.

Mugwort-infused sunscreen with 2% Niacinamide and Squalane defends skin from UVA and UVB radiation while imparting calming benefits to sensitive complexions.

An improved essence-gel texture is achieved with the addition of hyaluronic acid for further hydration, while herbal fragrances are removed.

130 AED

14% OffFeatured

Amalico Whitening Body Cream For All Skin Types 300gm

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Amalico Whitening Body Cream For All Skin Types 300gm

Introducing our AMALICO BODY WHITENING CREAM in two delightful variations: Zaban and Green Leaf Tea. Achieve a brighter and more even skin tone with the powerful whitening properties of these creams. Zaban offers a refreshing scent, while Green Leaf Tea provides a soothing and calming experience.

30 AED

11% OffFeatured

Lady Diana Herbal Collection Apricot Whitening Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

17% OffFeatured

Skin Doctor Grapefruit Protective Hand Cream 50gm

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Skin Doctor Grapefruit Protective Hand Cream 50gm

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use

Squeeze the cream onto clean hands and gently massage in until fully absorbed. Apply regularly for best results

25 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Biocos Anti Marks Cream Dark Spot Remover & Acne Spot Treatment

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Highlights:

Biocos Anti Marks Cream Dark Spot Remover & Acne Spot Treatment

Treats Dark Spots & Blemishes: With Azelaic Acid and Niacinamide, this cream effectively reduces dark spots, acne scars, and blemishes, promoting a smoother, clearer skin tone.
Brightens & Evens Skin Tone: The powerful combination of Vitamin E and Niacinamide brightens your skin, enhancing radiance while correcting uneven skin tone and discoloration for a youthful glow.
Anti-Aging & Wrinkle Reduction: Infused with Vitamin E and Azelaic Acid, this cream slows photo-aging, minimizes fine lines, and helps restore youthful firmness for a rejuvenated complexion.
Hydrating & Moisturizing: Caprylic/Capric Triglyceride and Allantoin deeply hydrate and moisturize your skin, leaving it soft, nourished, and perfectly hydrated without feeling greasy.
Protects from UV Damage: The protective formula, enriched with Glabra Root Extract and Gold, shields your skin from harmful UV rays, preventing further discoloration and protecting your skin from premature aging.

30 AED

7% OffFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

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QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

In the range Active Harmonie Réparateur, QEI+ has elaborated a Fine Glycerin, rich of Carrot Oil and the best vegetable toning extracts.
After applying, you will feel the repairing and nourishing power on your skin. The epidermis is fed and regenarated. With its very special formula, the Active Harmonie Réparateur Fine Glycerin will improve moisturisation, clarity and even complexion of your skin. After carefully cleansing your skin with the QEI+ Active Harmonie Réparateur soap, apply once or twice a day, the Active Harmonie Réparateur Fine Glycerin on your body.

280 AED

5% OffFeatured

CeraVe Hydrating Mineral Sunscreen Broad Spectrum SPF50 50FACE 75ml

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CeraVe Hydrating Mineral Sunscreen Broad Spectrum SPF50 50FACE 75ml

CeraVe Hydrating Sunscreen Face Lotion with Broad Spectrum SPF 50 is a 100%-mineral, oil-free sunscreen with titanium dioxide and zinc oxide that forms a protective barrier on the skin’s surface to help reflect the sun’s UVA and UVB rays without irritating sensitive skin. Formulated with three essential ceramides to help restore the skin’s barrier and provide long-lasting hydration along with niacinamide to help calm and soothe, it is a gentle yet effective sun-protection option that has been awarded the National Eczema Association Seal of Acceptance and the Skin Cancer Foundation Daily Use Seal of Approval.

95 AED

29% OffFeatured

Alattar Moroccan Neela Brightening Cream 200gm

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Highlights:

Alattar Moroccan Neela Brightening Cream 200gm

It has very beneficial and nourishing properties for the skin, as it helps to lighten the skin, unify the color of the body, and get rid of sun damage, melasma and blackheads.

It cleans and tightens the skin, as well as gives the skin freshness, radiance and skin tightening

25 AED

PRODUCTS ON SALES

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17% OffFeatured

Eye & Lip Care, Skin Care

Yoko Under-Arm Whitening Cream And Deodorant 50g

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Yoko Under-Arm Whitening Cream And Deodorant 50g

Underarm skin cream Helps restore radiance to the underarm skin with Niacinamide and Salicylic Acid extracts and also combines Vitamin E and Chamomile Extract to nourish and smooth the skin. Reduce irritation Ready to stop bacteria and germs with Tea Tree Oil and Thyme Kill™. Say goodbye to body odor. Be confident all day

Niacinamide helps adjust the skin tone evenly, making the skin firm and smooth.

Salicylic Acid helps exfoliate old skin cells. Reveals new, brighter, clearer skin.

Vitamin E, a powerful antioxidant. Nourishes rough skin to regain moisture.

Chamomile Extract reduces irritation. Skin inflammation

Tea Tree Oil & Thyme Kill™ inhibits bacteria and germs that cause body odor.

Suitable for all skin types.

How to use : Apply a thin layer of cream under your arms after showering in the morning and before bed.

25 AED

18% OffFeaturedOut Of Stock

Zeenat Glow Booster Skin Lightening Cream 100gm

Creams, Skin Care, Spot Corrector

Zeenat Glow Booster Skin Lightening Cream 100gm

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Zeenat Glow Booster Skin Lightening Cream 100gm

Zeenat Glow Booster is an ultra-rich brightening and moisturizing cream that nourishes the skin while reducing the appearance of visible spots, dullness and discoloration.

It contains the active ingredients glutathione, saffron extract, curcumin extract and probiotics to maintain an even skin tone and prevent hyperpigmentation – for an even and balanced complexion.

Application:

Apply to dry, cleansed skin on dark brown spots on the body.

45 AED

8% Off

Oils & Moisturizer, Skin Care

Prettybe Massage Oil Lavender 1000ml

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Prettybe Massage Oil Lavender 1000ml

55 AED

10% OffFeatured

Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

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Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Coconut and Lime

Product type: Refreshing and nourishing body lotion / 24-hour hydration treatment

Main ingredients:

Shea Butter: Ultra-nourishing base that repairs and protects the skin’s natural barrier.
Coconut Oil: Provides essential fatty acids for extreme softness and natural shine.
Lime Extract: Provides antioxidants and a revitalizing freshness that helps to tone the skin.

Main benefits:

24-Hour Deep Hydration: Its advanced formula guarantees intense and continuous hydration throughout the day.
Ultra Light Texture: Designed for rapid absorption, allowing the skin to breathe while receiving deep nourishment without leaving a greasy residue.
Relief for Dry Skin: Instantly soothes tightness and roughness, protecting the body against environmental dehydration.
Smoothing Effect: Works on skin texture to leave skin visibly softer, smoother and more even.
Refreshing and Energizing Fragrance: Its citrus and tropical aroma of coconut and lime activates the senses and provides a feeling of cleanliness and lasting freshness.

45 AED

25% OffFeatured

R&D Care Rosemary & Kojic Sugar Salt Scrub 300gm

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Highlights:

R&D Care Rosemary & Kojic Sugar Salt Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

13% OffFeatured

Neutrogena Bright Boost Gel Cream 50ml

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Highlights:

Neutrogena Bright Boost Gel Cream 50ml

Neutrogena Bright Boost Skin Gel Cream works to help stimulate the skin’s renewal process and to target dark spots and uneven skin tone, revealing smoother, brighter, more radiant skin. It also helps improve the appearance of dark spots and uneven skin tone while boosting the synthesis of collagen and hyaluronic acid in the skin.

This gel cream increases surface cell turnover by 10 times and reveals brighter, more even skin in just 1 week!

Features and benefits:

Visibly improves texture and fine lines.
Increases surface cell turnover by 10x.
Helps improve the appearance of dark spots.
It boosts collagen.
Reveals a brighter complexion.

How to use:

Apply Bright Boost Gel Cream twice daily to clean face and neck, use in the morning for all-day brightness and in the evening for continued hydration.

Smooth it evenly in gentle massaging motions until fully absorbed.

65 AED

11% OffFeatured

Hair Care, Hair Cream

Royal Beauty Mixfruit Hot Oil Hair Cream 1000ml

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Highlights:

Royal Beauty Mixfruit Hot Oil Hair Cream 1000ml

Royal Beauty Mixfruit Hot Oil Hair Cream is a nourishing and rejuvenating treatment that combines the goodness of multiple fruit extracts to restore and hydrate your hair.
Infused with a blend of nourishing fruits such as mango, strawberry, and papaya, this cream deeply penetrates the hair, replenishing moisture and promoting softness.
It works to repair dry, damaged hair, reduce frizz, and improve overall hair texture, leaving your locks smooth, shiny, and revitalized.
Ideal for all hair types, this hot oil cream provides a spa-like experience, ensuring your hair feels deeply nourished and full of life.
Rich in vitamins specifically composed to nourish and strengtehn the hair especially the one that needs serious treatment.
It makes the hair strong and resistant to all the hairdressing side effects as is leaves the hair radiant, healthy and manageable.

40 AED

33% OffFeatured

Plastic Handle Crochet Hooks For Braiding Micro Braid Hair Extensions Braided Hair

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Plastic Handle Crochet Hooks For Braiding Micro Braid Hair Extensions Braided Hair

Use These Latch Hook/Crochet Needles To Install Many Popular Hair Extension Styles. Great For Adding Micro Braids Over Cornrows!.

10 AED

9% OffFeatured

Infini Clear Clarifying Milk Carrot Oil 500ml

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Infini Clear Clarifying Milk Carrot Oil 500ml

iNFINI CLEAR clarifying beauty lotion is a formula rich in beta carotene arid vitamin t order to make your skin light, manageable and satin-smooth. Its components and active principles are specifically designed to deep-nourish your skin. Protect it and give you a feeling of well-being. Apply twice a day on whole body after shower of bath.

50 AED

10% OffFeatured

Alattar Castor Hair Oil 400ml

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Highlights:

Alattar Castor Hair Oil 400ml

Are you looking for a natural and effective solution to strengthen your hair, increase its thickness, and restore its vitality?

Say goodbye to thin, dry, and falling hair with Attar Castor Hair Oil 400ml! Experience the secret of natural beauty with this oil, rich in essential nutrients to promote healthy and thick hair. Castor oil is one of the best natural solutions for strengthening hair and promoting hair growth, thanks to its unique properties in nourishing the scalp and stimulating blood circulation. Imagine thick, shiny, and elastic hair, free of split ends, and pulsating with health from root to tip.

Benefits and Features:

Deeply nourishes hair follicles and stimulates healthy growth, increasing its thickness.

Enhances hair density and significantly reduces hair loss with regular use.

Deeply moisturizes hair and combats dryness and split ends, making it softer.

Improves hair elasticity and prevents breakage, making it stronger and more resistant to damage.

Restores hair’s natural luster and shine, giving it an attractive luster.

Helps soothe an irritated scalp and relieve itching for lasting relief.

A pure, natural formula that’s safe for all hair types and free of harmful chemicals.

How to use:

Apply the oil to the hair and scalp.

Gently massage the scalp with your hand in circular motions for one minute to enhance absorption and blood circulation.

Leave the oil on the hair for at least one hour, then wash it out normally with shampoo and water.

Warnings:

For external use only.

Keep out of reach of children.

Store it away from direct heat and sunlight to maintain its effectiveness.

45 AED

GIFT SET

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14% Off

Shower Gel, Skin Care

Pretty White Clarifying Shower Gel 500ml

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Highlights:

Pretty White Clarifying Shower Gel 500ml

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

30 AED

17% OffFeatured

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Shower Gel, Skin Care

Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

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Johnsons Vita Rich Replenishing Body Wash With Raspberry Extract 250ml

Get a luxurious bathing experience with Johnson’s Vita-Rich Revitalizing Body Wash with Berry Extract.

Designed to deeply hydrate your skin and leave it feeling fresh all day long.

Enriched with berry extract known for its antioxidant properties.

Helps nourish skin and enhance its natural radiance.

Enriched with moisturizing glycerin.
Maintains skin’s moisture balance.
Softens skin texture.
Gentle creamy texture that turns into lather.
Gently cleanses body of impurities.
Gives skin a silky touch.

Ingredients:

Aqua, Sodium Laureth Sulfate, Cocamidoproplyl Betaine, Glycerin, Sodium Chloride, Rubus Idaeus Fruit Extract, Propylene Glycol, Glycol Distearate, Mel, Laureth-4, Polyquaternium-7, Hydroxypropyl Methylcellulose, Lactic Acid, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Parfum, Cl 17200, CL 42090, CL 47005.

– What are the ingredients in Johnson’s Vita Rich body wash?

Johnson’s Vita Rich body wash contains glycerin, fruit extracts, and vitamins such as E for hydration, as well as gentle cleansers that leave skin smooth and nourished.

– Is Johnson’s body wash good for sensitive skin?

Yes, Johnson’s body wash is soft and ideal for delicate skin, with a moderate solution that cleans without causing discomfort.

25 AED

7% OffFeatured

Fair & White Exclusive Whitenizer Body Lotion 500ml

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Highlights:

Fair & White Exclusive Whitenizer Body Lotion 500ml

Fair & amp; White Exclusive Whitenizer has been developed with the utmost care by Labo. Derma, the Exclusive Lotion is ideal for pigmentary problems thanks to the improved performance of the ingredients. This exclusive product quickly harmonizes your complexion. Its delicate scent, its rich and creamy texture gives a soft and beautifully fruity skin. Apply regularly to clean skin in the morning and evening.

125 AED

7% OffFeatured

DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

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Highlights:

DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

6% OffFeatured

Hair Oil, Hair Scalp Treatment, Hair Treatment, Hair Care

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED

14% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

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Highlights:

Glow & Clean Whitening Gold Caviar Retinol Beauty Cream

Achieve Radiant, Youthful & Flawless Skin ✨

Glow & Clean Gold Beauty Cream is an advanced skincare formula enriched with Gluta (Glutathione) and Retinol, designed to brighten skin, reduce dark spots, and fight signs of aging.

This luxurious cream works deeply to improve skin texture, reduce pigmentation, and promote a smoother, clearer, and more radiant complexion.

30 AED

6% OffFeatured

Creams, Fragrances, Roll On, Skin Care

Fair & White Exclusive Whitenizer Vitamin C Gel Cream 30ml

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Highlights:

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

13% OffFeatured

CeraVe Foaming Cleansing Gel 88ml

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Highlights:

CeraVe Foaming Cleansing Gel 88ml

Cerave foaming cleanser was developed with dermatologists to deeply cleanse, remove excess oil and refresh the skin without over-stripping it or leaving it feeling tight and dry. A gentle, foaming gel cleanser for normal to oily skin on the face and body. Specifically formulated for sensitive skin that is normal to oily and prone to discomfort and imperfections. This gently foaming gel deeply cleanses and removes oils, dirt and makeup without disrupting the protective skin barrier of the face. Suitable for normal to oily skin. Cleanses and purifies. Fragrance free, soap free and hypoallergenic. With 3 essential ceramides to protect skins natural barrier. Recommended use in conjunction with CeraVe Facial Moisturising Lotion.

65 AED

6% OffFeatured