Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Valera Hand Cream Nila Zarka

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Valera Hand Cream Nila Zarka

25 AED

6% OffFeatured

Ivory Glow Tumeric And Curcumin Lotion 500ml

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Ivory Glow Tumeric And Curcumin Lotion 500ml

Ivory Glow Tumeric And Curcumin Lotion 500ml is a silky,fast absorbing blend, crafted to nourish, brighten and revitalize your skin from head to toe. RICH IN VITAMINS for healthy bright, vitamin c helps to fade dark spots and boosts collagen, while golden tumeric calms inflammation and restores a warm, even tone.

150 AED

13% OffFeatured

Yong Chin Total Fairness Multi Vitamin Whitening Cream 50ml

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Yong Chin Total Fairness Multi Vitamin Whitening Cream 50ml

Advanced multi-vitamin like the laser whitening treatment, targets fairness problems from the roots.

Yong Chin Total Fairness Multi Vitamin Whitening Cream is an advanced multi-vitamin that like the laser whitening treatment targets fairness problems from the roots.
– Reduces pimple marks and dark spots
– Lightens skin tone
– Reduces tan and dullness
– Lightening action on dark circles
– improves skin glow

35 AED

25% OffFeatured

Pureform Retinoic Soap160gm

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Pureform Retinoic Soap160gm

Solid hand soap is mild cleansing and leaves the hands soft and smooth Helps in getting rid of the dirt and greasy surface deposits without irritating the skin Help build up a good foam when rubbed against a smooth watery surface, for instance your wet skin.

15 AED

11% OffFeatured

Alattar Donkey Milk Body Lotion 550ml

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Alattar Donkey Milk Body Lotion 550ml

The new improved Alatar body lotion is in town! This Donkey milk body lotion does wonders on the skin. It’s believed to be safe, ideal and beneficial. It contains a blend of nature ingredients. alatar is known for its whitening effect it helps to heal the initiated or scarred skin and smooth to even skin tone. It is infused with the collagen and vitamin E for a youthful and healthy skin.

Benefits:

Lightens skin to reduce the appearance of dark spots and skin blemishes.

Leave skin feeling softer moisturized and wonderfully supple.

Its helps to remove Black heads, pimples, dark elbow, dark circle etc.

How to use:

Apply the lotion on the body after taking a bath on a daily basis.

40 AED

Oils & Moisturizer, Skin Care

Bio Perfect Light 125ml

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Bio Perfect Light 125ml

Lightening Beauty Oil With vitamin E and natural carrot extracts

Skin lightening beauty milk with vitamin E and carrot natural extracts is a fast action skin fairness. Results in light, soft complexion, smooth and satiny skin. Bio Perfect Light, Lightening Beauty milk, is very rich in Vitamin E and carrot natural extracts the lightening cream penetrates the surface layers of the skin, eliminates impurities and undesirable task and promoting good skin hydration. A feast for the eyes.

How to Use: Apply daily after bath. Daily use morning and evening gives your skin a new shine a soft complexion smooth and satiny.

25 AED

31% OffFeatured

Skin Light Lightening Body Cream 500ml

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Skin Light Lightening Body Cream 500ml

Skin Light Jar Body Cream is designed to even out and brighten your skin tone. Enriched with carrot extract and vitamin E, this cream helps to address hyperpigmentation, dark spots, and uneven skin tone while nourishing and hydrating your skin. It softens and improves the appearance of your skin, leaving it healthy, radiant, and satin-smooth

45 AED

22% OffFeatured

Creams, Moisturizers, Skin Care

Yoko Perfume Serum Body Gel Hya & Cica 120ml

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Yoko Perfume Serum Body Gel Hya & Cica 120ml

Yoko Perfume Serum Body Gel – Hiya & Zika 120 ml. Experience hydrated, soft, and fluffy skin. With Yoko Body Serum Hiya and Zika formula Light gel texture Deeply nourishes the skin with a long-lasting fragrance all day long.

Hyaluronic acid makes the skin hydrated and soft.
Centella asiatica helps reduce dark spots. For bright, youthful, aura skin.
Vitamin B3 revitalizes dull skin and dark spots.
Aloe vera. Add moisture to the skin

How to use : Apply all over the body regularly in the morning and evening.

35 AED

17% OffFeatured

Anti Stretch Marks, Oils & Moisturizer, Spot Corrector, Skin Care

Fresh Skin Beauty Cream

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Fresh Skin Beauty Cream

FRESH SKIN BEAUTY CREAM is a carefully crafted natural beauty formula designed to enhance your skin’s innate radiance while offering a luxurious spa-like experience. Enriched with pure natural extracts and essential oils, this cream is formulated to diminish fine lines and wrinkles, boost collagen production for a more supple complexion, and promote a healthy, youthful glow. It deeply hydrates your skin, shielding it from environmental stressors, and effectively evens out your skin tone.

This gentle and safe formula is devoid of harsh chemicals, parabens, and sulfates, ensuring it is suitable for all skin types, even the most sensitive ones. For optimal results, simply apply a small amount of the cream onto clean, dry skin and gently massage in a circular motion. Experience the rejuvenating power of nature with FRESH SKIN BEAUTY CREAM.

25 AED

17% OffFeatured

Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

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Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

Deeply Hydrates & Refreshes Skin – Rose water instantly replenishes and moisturizes, leaving your skin feeling smooth and refreshed. Perfect for combating dry, parched skin.
Soothes Sunburn & Reduces Redness – The calming properties of Rose Water help reduce irritation caused by sun exposure, leaving your skin feeling cool and rejuvenated.
Anti-inflammatory & Healing – Aloe Vera’s natural anti-inflammatory benefits calm sensitive skin and reduce redness or irritation, promoting a more even and comfortable skin tone.
Tightens Pores & Refines Skin – Rose water helps tighten skin and refine pores, giving your face a smooth, clear look while promoting an even skin texture and natural radiance.
Balances Skin pH & Controls Oil – Rose water aids in maintaining the skin’s natural pH levels and helps control excess oil production, providing a fresher, healthier glow without clogging pores.

25 AED

PRODUCTS ON SALES

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11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Neem Oil 150ml

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Mamado Aromatherapy Natural Neem Oil 150ml

Mamado Natural Neem Oil Condition skin in need of natural relief from irritation and other skin issues.

Neem oil is traditionally use for its skin healing and anti bacterial properties and can be used on dry skin, scalp and nails.

40 AED

17% OffFeatured

Pastil Natural Organic Mustard Hair Oil 65ml

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Pastil Natural Organic Mustard Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

10% OffFeatured

Clere Nourishing Body Lotion with Lanolin & Glycerine 400ml

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Clere Nourishing Body Lotion with Lanolin & Glycerine 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Lanolin has a high ability to retain moisture and protect the skin from dryness.

Available in four refreshing fragrances.
Enriched with nourishing lanolin & glycerine.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

8% OffFeatured

Difeel Growth and Curl Biotin Premium Hair Oil 210ml

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Difeel Growth and Curl Biotin Premium Hair Oil 210ml

Natural Oils for Hair

Difeel Growth & Curl Biotin Premium Hair Oil is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Hair Oil Treatment

Our premium oil blend helps promote natural, healthy hair growth while improving overall thickness.

Curly Hair Care

This expertly crafted hair oil is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curly Hair Oil Treatment

This pro-growth blend strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Hair Oils for Hair Growth

Easy Difeel Dispensing – Proudly Made in USA

110 AED

15% OffFeatured

Medix 5.5 10% Glycolic Acid Face Peel Exfoliating Serum with Lactic Acid + Salicylic Acid 52ml

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Medix 5.5 10% Glycolic Acid Face Peel Exfoliating Serum W/Lactic Acid + Salicylic Acid 52ml

Medix 5.5 dark spot corrector serum with 10% glycolic acid to help exfoliate your skin and brighten complexion. Non-greasy serum quickly absorbs into the skin to soften the look of fine lines, deep wrinkles, and quenches dry skin. Use this brightening face serum with your favorite face moisturizer, like our Medix 5.5 Retinol Cream, Medix 5.5 Collagen Cream, or Medix 5.5 Vitamin C Cream with Turmeric!

Gentle face peel serum features 4 different acids to help promote a brighter and more even skin tone.

85 AED

13% OffFeatured

Soriko Kojic Acid AHA UV Protection Whitening Body Lotion 500ml

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Soriko Kojic Acid AHA UV Protection Whitening Body Lotion 500ml

Discover radiant, even-toned skin with Soriko Kojic Acid AHA Whitening Body Lotion, a powerful blend of skin-brightening, exfoliating, and deeply hydrating ingredients. Designed for daily use, this lotion targets dark spots, hyperpigmentation, and rough skin texture while offering broad-spectrum SPF 50++ protection against UVA, UVB, and blue light.

How It Works:

Kojic Acid suppresses melanin production to visibly reduce discoloration.
AHAs exfoliate dull, dead cells to reveal fresher, glowing skin underneath.
Advanced UV filters protect your skin from harmful rays and future pigmentation.
Hydrating actives and vitamins nourish and revitalize skin for a softer, more luminous appearance.

35 AED

4% OffFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Exclusive ( Body Lotion, Serum and Soap ) 3-pc Set

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Makari Exclusive ( Body Lotion, Serum And Soap ) 3-pc Set

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

820 AED

31% OffFeatured

Eveline C Sensation Revitalizing Wrinkle Day&Night Cream 50ml

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Eveline Argan +Keratin Hair Mask 8 in 1 300ml
Give your hair optimal care with an 8 in 1 hair mask with argan and keratin to restore
Eveline C Sensation Revitalizing Wrinkle Day&Night Cream 50ml
The Eveline C Sensation Revitalizing Wrinkle Day & Night Cream is a multi-action, anti-aging cream designed to rejuvenate, hydrate, and visibly reduce the appearance of wrinkles for a youthful, radiant complexion.
Formulated with Vitamin C and a blend of powerful active ingredients, this cream offers day and night protection to help fight signs of aging and restore skin vitality.
Helps to visibly reduce fine lines and wrinkles by supporting skin regeneration and promoting elasticity, leaving the skin smoother and firmer.
- Rich in Vitamin C.
- Even out skin tone.
- Anti-Wrinkle Action.
- Boosts collagen production.
- Hydration & Nourishment.
- Suitable for all skin types.
- Reduce the appearance of dark spots and pigmentation.
Ingredients:
Aqua (Water), Behenyl Alcohol, Ethylhexyl Stearate, Paraffinum Liquidum, Glycerin, Isopropyl Myristate, Glyceryl Stearates, Glyceryl Stearate Citrate, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Persea Gratissima Oil, Olus Oil, Citrus Junos Fruit Extract, Ascorbyl Tetraisopalmitate, Bakuchiol, Ferulic Acid, Tocopherol, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone, Parfum (Fragrance), Sodium Polyacrylate, Dipropylene Glycol, Hydroxypropyl Cyclodextrin, Polydextrose, 1,2-Hexanediol, Benzyl Salicylate, Citral, Limonene, Linalool, CI 19140, CI 15985, CI 162551.
hair elasticity and protects the colored hair.
Has a formula rich in active ingredients such as argan oil and keratin that gives hair a healthy look with a beautiful shine.
Provides you with 8 functions that help strengthen hair and overall health and its beautiful and vital look to ensure an attractive look for your hair.
- Intensely moisturizes, nourishes, and softens the hair and restores its fibers for vital and beautiful hair.
- Effectively protects hair from harmful factors, split ends, and frizz and gives it a beautiful shine to enjoy silky and shiny hair.

45 AED

10% Off

PrettyBe Body Lotion Papaya 500ml

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PrettyBe Body Lotion Papaya 500ml

45 AED

17% OffFeatured

Medicube Deep Vita C Glutathione Brightening Mask 27ml

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Medicube Deep Vita C Glutathione Brightening Mask 27ml

Medicube Deep Vita C Glutathione Brightening Mask – 98% Pure Glutathione & Vitamin C Sheet Mask for Radiance

Illuminate your complexion with Medicube Deep Vita C Glutathione Brightening Mask, a powerful brightening Korean sheet mask designed to fade dark spots, reduce redness, and enhance skin luminosity.

Each mask is infused with 98% pure Glutathione, Vitamin C, and Niacinamide, working together to:

Target hyperpigmentation and post-acne marks
Even skin tone and brighten dull or yellowish complexions
Protect against oxidative stress for a healthier, more radiant glow

Enriched with multiple Cica extracts, the mask soothes irritation and supports skin barrier recovery, making it safe for sensitive and redness-prone skin. The ultra-thin sheet ensures perfect adherence and maximum absorption of active ingredients for visible results in just one use.

Key Benefits:

Brightens & Evens Tone: 98% Glutathione + Vitamin C fade dark spots and discoloration
Reduces Redness & Dullness: Niacinamide enhances clarity and radiance
Soothes & Strengthens: Cica extracts calm irritation and support skin barrier
Hydrating & Refreshing: Delivers moisture to plump and rejuvenate skin
Perfect for Sensitive Skin: Dermatologist-tested and gentle enough for daily care

Perfect For:

Skin Concerns: Dark spots, dullness, hyperpigmentation, uneven tone, redness
Skin Types: All, especially sensitive and combination skin

Made In: South Kore

25 AED

GIFT SET

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20% OffFeatured

Bar Soap, Skin Care

White Express Brightening Soap 200gm

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

20 AED

14% OffFeatured

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

14% OffFeatured

Gold Skin Clarifying Oil with Argan Oil 70ml

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Gold Skin Clarifying Oil with Argan Oil 70ml

GOLD SKIN oil moisturizes your skin and brightens it gradually. Enriched with Argan oil, it nourishes the skin intensely, effectively fights stains and the effects of aging and restores suppleness to the epidermis.
Result: your skin regains firmness, softness and radiance.
Product benefits

• Moisturises and nourishes the skin
• Helps unify the skin tone
• Fights effectively the spots of the epidermis
• Restores suppleness and radiance to the epidermis
How to use
Pour a few drops into the palm of your hands, rub and massage your skin.
NB: Rinse hands thoroughly after use. In case of contact with eyes, rinse immediately.

30 AED

13% OffFeatured

Shower Gel, Skin Care

Pure skin Clarifying Shower Gel 475ml

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Pure skin Clarifying Shower Gel 475ml

Pure Skin Clarifying Shower Gel is a premium skincare product designed to cleanse and clarify your skin.

Enriched with natural ingredients, including tea tree oil and aloe vera, it helps to unclog pores, remove dirt and impurities, and soothe and hydrate the skin, leaving it looking and feeling refreshed and revitalized.

This shower gel is suitable for all skin types and can be used daily for best results.

35 AED

25% OffFeatured

Yoko Whitening Cream Mangosteen Extract 4g

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Yoko Whitening Cream Mangosteen Extract 4g

Pearl cream for skin care Contains extracts from mangosteen fruit. and sun protection substances The skin therefore looks brighter. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

29% OffFeatured

Creams, Personal Care, Skin Care

Valera Massage Cream Slimming 300gm

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Valera Massage Cream Slimming 300gm

25 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

BERG White Miracle Gold Beauty Cream With SPF 30

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BERG White Miracle Gold Beauty Cream With SPF 30

A luxurious skincare product designed to lighten skin, reduce spots, and promote a youthful appearance. This beauty cream contains essential ingredients like Vitamin C, offering protection from sun damage with SPF 30. It helps improve the skin texture, giving a radiant, even-toned complexion.

Key Benefits

Lightens and brightens skin tone
Reduces the appearance of dark spots and pigmentation
Provides sun protection with SPF 30
Improves skin texture and moisturizes deeply
Suitable for most skin types

30 AED

25% OffFeatured

Noor Herbal Avocado & Aloe Vera Beauty Soap

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Noor Herbal Avocado & Aloe Vera Beauty Soap

Noor Herbal Beauty Soap is a whitening soap enriched with avocado and aloe vera extracts, designed to help achieve brighter, healthier, and more glowing skin. This best whitening soap features a gentle herbal formula that supports smoother, clearer, and more even-toned skin with regular use.

Formulated to be hypoallergenic and non-comedogenic, this whitening soap is suitable for all skin types, including sensitive skin. With daily use, this best whitening soap helps cleanse, refresh, and enhance your natural glow, leaving your skin soft, balanced, and visibly radiant.

Benefits

Helps make skin look brighter, healthier, and more glowing
Helps nourish and soften the skin
Supports smoother and more even-toned skin

Ingredients

Sodium Lactate, Glycerin, Glutathione, Vitamin E, Aloe Vera, Avocado Oil, Soap Noodles & Preservatives

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

10% OffFeatured

ActiveX Non-Greasy Moisturizer Rose Lightening Body Lotion 1000ml

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ActiveX Non-Greasy Moisturizer Rose Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

20% OffFeatured

African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

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African Pride Shea Butter Miracle Leave-In Conditioner, 15 Oz (425g)

The Shea Butter Miracle Leave-in Conditioner Help unleash your hair’s natural beauty and radiance with African Pride Shea Butter Miracle Leave-in Conditioner, 15 oz. Curly hair can have a mind of its own. This deeply hydrating leave-in treatment tames and nourishes hair, for greater manageability, softness and shine.

60 AED