Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Baby Oils, Oils & Moisturizer, Skin Care, Kids & Baby Care

Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

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Lady Diana Baby Oil Enriched with Vitamin-E Formula 200ml

Lady Diana Baby Oil with Vitamin E Formula is a herbal formulation which contains essential vitamins for the baby sensitive skin. It nourishes the skin while keeping the skin

25 AED

13% OffFeatured

Pastil Fresh & Natural Almond Body Cream 360ml

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Pastil Fresh & Natural Almond Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

6% OffFeatured

Medicube Collagen Night Wrapping Mask 75ml

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Medicube Collagen Night Wrapping Mask 75ml

Medicube Collagen Night Wrapping Mask 75ml is an overnight skincare treatment formulated with collagen and hydrating ingredients. Designed to be the final step in an evening routine, this mask helps lock in moisture and supports smoother, more supple-looking skin by morning.
Key Benefits:
Formulated with collagen to support skins elasticity
Provides hydration while you sleep
Helps improve the appearance of skin texture and dryness
Lightweight gel-cream texture suitable for nightly use
Recommended Use:
Apply a thin, even layer as the last step of your nighttime skincare routine
Leave on overnight and rinse off in the morning

75 AED

14% OffFeatured

Yong Chin Peel Off Mask Bamboo Charcoal 100ml

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Yong Chin Peel Off Mask Bamboo Charcoal 100ml

Extracts impurities, dirt, oil and pollution from your skin and deep cleanses the pores.

YC Peel Off Mask Bamboo Charcoal is specially formulated with Bamboo Charcoal that deep cleans oil and dirt from pores allows moisture to be adsorbed into the skin. This vitalizing facial masks helps gently cleanse away oil and bacteria, deep cleans and naturally draws pore-clogging dirt from skin. It helps to regulate and balance the excess oil and purify and tighten pores. It is suitable for all skin types. Makes your skin look clean, softer, firmer and smoother with a fresh healthy glow.

How to use:

Gently apply to cleansed skin avoiding eye area.
2. Wait 10-15 minutes or until mask dries thoroughly.
3. Remove by peeling off in upward motion starting at jaw line.
Use once or twice a week for better result.

30 AED

17% OffFeatured

Jhalak Anti Aging Beauty Cream

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Jhalak Anti Aging Beauty Cream

Jhalak Anti-Aging Beauty Cream is a luxurious skincare solution designed to protect your skin from the harmful effects of daily exposure to sunlight, pollution, and stress. It revitalizes and rejuvenates your skin, restoring its natural glow and vibrancy.

The cream also boosts your skin’s immune system, ensuring it remains healthy and resilient. It visibly reduces wrinkles, reducing fine lines and leaving a smoother, more youthful appearance. Jhalak Anti-Aging Beauty Cream also helps prevent future wrinkles by providing deep hydration. Its luxurious formula ensures a smooth, supple, and irresistible texture. Invest in your skin’s health and beauty with Jhalak Anti-Aging Beauty Cream.

25 AED

18% OffFeatured

Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

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Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

Dr Teal’s® light-weight body lotion is formulated with moisturizing ingredients plus beneficial essential oils to nourish and renew skin. This restorative blend brings moisture back to your skin, leaving it soft and smooth.

Suggested use

Use daily to moisturize and promote healthier looking skin.

45 AED

18% OffFeatured

Belle Vie Carotte Soap Clarifying Exfoliating 670g

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Belle Vie Carotte Soap Clarifying Exfoliating 670g.

This Belle Vie Carotte Soap Clarifying Exfoliating 670g is the perfect solution for those looking for a deep cleanse and a gentle exfoliation. This luxurious soap contains natural carrot extract, which helps to remove impurities while also providing a gentle exfoliation. It also contains natural oils and extracts to help nourish and hydrate the skin, leaving it feeling soft and refreshed. Perfect for all skin types, this soap will help you achieve a clear and healthier complexion.

45 AED

10% OffFeatured

Lotion, Shower Gel, Skin Care

Double Dose Ultra Whitening Molato Lotion Carrot 3X Action 500ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

45 AED

43% OffFeatured

Yoko Gold Salt Body Scrub Ultra Hya8 350g

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Yoko Gold Salt Body Scrub Ultra Hya8 350g

restores life to dull skin. Reduce dark spots from acne. With powerful ingredients from 8 types of Hyaluronic Acid, Centella Asiatica Extract, Tea Tree Oil and Vitamin C.

How to use : Pour a small amount of salt onto wet skin. Then gently scrub your skin all over. Leave it for 3 minutes, then rinse with clean water. Should be given 1-2 times a week to keep the skin clean and bright.

20 AED

American Dream Cocoa Butter Original Cream 453g

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American Dream Cocoa Butter Original Cream 453g

A super rich, non-greasy body cream which can be reapplied as often as necessary.

Suitable as both a day and night cream.

For best results apply just after bathing to lock in moisture

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

55 AED

PRODUCTS ON SALES

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3% OffFeatured

Lotion, Skin Care

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

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Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

The combination of a soft, velvety texture, an unforgettable fragrance and a perfectly dosed brightening agent to unify, clarify and soften the skin while enhancing its beauty. A real radiance booster, this ready-to-use brightening lotion offers a comprehensive solution to reduce pigmentation spots, even out the complexion and give your skin a stunning glow. For beautiful skin and an unrivaled sensation of comfort and well-being.

155 AED

15% OffFeatured

Clovate Brightening Serum (Unboxed) 30ml

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Clovate Brightening Serum (Unboxed) 30ml

Clovate Brightening Serum is formulated with safe and effective brightening properties of the Arbutin Complex to help minimize the appearance of dark brown spots. This serum promotes a luminous glow and results in soft, smooth, and even-toned skin with its light creamy texture.

Directions:

Apply a thin layer of Clovate Brightening Serum directly to brown spots on dry, cleansed skin, preferably at night.

Recommendation:

Follow up with an SPF 30 or higher during and after the brightening treatment to avoid further pigmentation.

Main Ingredients:

Alpha Arbutin Complex, Allantoin.

55 AED

13% OffFeatured

Skin Doctor Anti-Aging Collagen Toner 250ml

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Skin Doctor Anti-Aging Collagen Toner 250ml

Enhanced with collagen, cleans and tones for a firmer looking skin.

Skin Doctor Anti-Aging Collagen Toner ensures to clean, tone and exfoliate dead skin cells for a radiant glow. Enhanced with collagen, the toner increases the firmness and elasticity of the skin and promotes collagen production strengthening the skin barrier.

How to use:

Soak a cotton ball with the toner and sweep it across your skin after cleansing every morning and before you go to bed at night. No rinsing needed.

35 AED

22% OffFeatured

Face Wash, Scrubs, Skin Care

Shea Moisture African Black Soap Clarifying Facial Wash & Scrub 113gm

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Shea Moisture African Black Soap Clarifying Facial Wash & Scrub 113gm

A bright and renewed canvas is only a step away! This smoothing facial exfoliator instantly gives you resurfacing, clarifying benefits, while helping balance oily to combination skin.

35 AED

10% OffFeatured

Aichun Beauty Facial Wash with Natural Rice 100ml

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Aichun Beauty Facial Wash with Natural Rice 100ml

45 AED

5% OffFeatured

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

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Mane ‘n Tail Deep Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Shisturizing Shampoo for dry, damaged hair. Naturally replenishes lost moisture with deep hydration. While nourishing and strengthening hair with vitamin E and provitamin B5. The result is healthy, shiny and manageable hair.

38 AED

25% OffFeatured

RDL Bleaching Soap 135g

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RDL Bleaching Soap 135g

RDL Bleaching soap helps get rid off acne marks, dark spots and uneven skin tone. It also makes the skin look more even and creates a lighter shade. A whitening soap that can help you get that fairer and younger looking skin you’ve been searching for.

15 AED

5% OffFeatured

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

Shower Gel, Skin Care

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

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Fair & White Original Black Soap Exfoliating Shower Gel 940ml

EXFOLIATING SHOWER GEL ORIGINAL BLACK SOAP – Cleanses, softens, brightens.
Discover a complete sensory experience that combines tradition and innovation. Inspired by ancient beauty rituals, the Original Black Soap shower gel perfectly cleanses, perfumes, and exfoliates the skin, revealing its natural radiance.

– Gentle yet effective exfoliation: Natural exfoliating particles remove dead skin cells and promote cell renewal. Skin is left smooth, radiant, and refreshed.
– Well-being: Cleanses the skin, providing immediate softness and comfort.
– Brightening effect: Restores the skin’s natural radiance.
For soft, smooth, cleansed, and radiantly beautiful skin.

With cocoa shell powder, silica, apricot kernels and shea butter extract

95 AED

17% OffFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Infocus Professional Pearl Beauty Cream 20gm

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Infocus Professional Pearl Beauty Cream 20gm

Infocus Professional Pearl Beauty Cream is a lightweight skincare cream designed to enhance the appearance of your skin with a smooth and radiant finish. Enriched with pearl-inspired beauty care benefits, it helps improve skin texture while promoting a brighter and healthier-looking complexion.

Its easy-to-apply formula absorbs quickly into the skin without feeling heavy or greasy, making it suitable for daily skincare routines. Ideal for those seeking soft, fresh, and glowing skin.

Key Features

Pearl-inspired beauty cream
Helps improve skin appearance and texture
Promotes a brighter and smoother complexion
Lightweight and non-greasy formula
Easy absorption into the skin
Suitable for daily use

25 AED

25% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

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Head & Shoulders Total Care Anti-Dandruff Hair Shampoo 190ml

Head & Shoulders’ complete hair care formula for completely dandruff-free hair, leaves your hair soft and refreshed with its triple action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and refreshed.

Features:

It improves hair growth faster from the roots.

It cleans visible fats and impurities.

Protects your hair from direct sun damage.

It works to get rid of dandruff stuck to the scalp.

Protects and moisturizes your hair from the ends to the roots.

How to use :

Massage your wet hair carefully, then rinse it with water. Repeat the process when needed.

15 AED

GIFT SET

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30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

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Silky Cool Depilatory Oil Jasmine Scented After Wax Oil for Removing Wax Residue & Soothing Skin 500ml

Experience silky-soft skin with Silky Cool Depilatory Oil, specially formulated to remove wax residue while calming and moisturizing the skin after depilation. Infused with the delicate scent of Jasmine, this lightweight oil leaves your skin feeling refreshed, nourished, and beautifully fragrant.

Key Features:

Gently Removes Wax Residue – Effectively clears away leftover wax without harsh rubbing
Hydrating Formula – Enriched with skin-loving emollients to restore moisture balance
Jasmine Infusion – Light, calming fragrance for a luxurious post-wax experience
Generous 500ml Bottle – Perfect for salon professionals or long-term personal use
Suitable for All Skin Types – Non-greasy and easily absorbed

How to Use:

Apply a small amount to the treated area after waxing.
Gently massage until wax residue is dissolved and skin feels soft.
Wipe away with a clean tissue or cloth if needed.

35 AED

13% OffFeatured

Lotion, Shampoo, Skin Care

Vaseline Super Food Freshlock Peach Lotion 500ml

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Vaseline Super Food Freshlock Peach Lotion 500ml.

Vaseline Healthy Bright Superfood Freshlock Peach Peach & Prebiotic Vitamin B3 & C Peach is known for great source of Vitamin C and helps skin look bouncy and hydrated and Prebiotic that help restore the appearance of dry skin, leaving skin stronger and healthier looking With UV filter for sun protection Fast absorbing non-greasy serum With soft peach scent Clinical test for a regualar product usage. Results are are varied depending on individual skin condition. Cosmetic products cannot change natural skin tone. for bright, Strong and Hydrated skin apply evenly on skin twice a day for best result

65 AED

25% OffFeatured

Hi Glow Intensive Glow Beauty Soap

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Highlights:

Hi Glow Intensive Glow Beauty Soap

Glow up with Hi Glow Beauty Soap! Say goodbye to dull skin and hello to radiant glow!

Add Hi Glow Beauty Soap to your self-care routine for a radiant glow.

Specific Skin Types

1. Dry skin? Try Hi Glow Beauty Soap for long-lasting hydration
2. Oily skin? Hi Glow Beauty Soap controls oil and reduces acne
3. Sensitive skin? Hi Glow Beauty Soap soothes and calms

15 AED

20% OffFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

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Highlights:

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

What it is: The perfect multi-benefit styler to help achieve a thicker, fuller lookwith added strength and shine, ideal for thin, flat hair. This formula enhances body, fullness, and hold while promoting healthier, stronger hair and scalp.
Why I need it: Embrace effortless style and vibrant locks with our Revitalizing Styling Cr?me. More than just styling, it's a nourishing elixir for your hair, infused with Biotin, Collagen and Rosemary Mint.
How to use it: Apply liberally to damp, detangled hair, section by section from root to tip. Air dry, wash and go, or use a diffuser. It can also be used on dry hair to create thicker, fuller hair that lasts all day.

60 AED

11% OffFeatured

Clairissime Body Clear Complexion Lotion 500ml

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Highlights:

Clairissime Body Clear Complexion Lotion 500ml

Complexion lotion with fruit acids is suitable for all skin types. Specially developed to quickly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, nourishes and moisturizes your skin.

85 AED

Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

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Pretty Be 5in1 Face & Body Scrub Goat Milk 550ml

20 AED

11% OffFeatured

Anua Niacinamide 10% + TXA 4% Serum 30ml

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Anua Niacinamide 10% + TXA 4% Serum 30ml

Tackle hyperpigmentation with this serum formulated with 10% niacinamide and 4% tranexamic acid to fade dark spots and acne scars. It contains alpha-arbutin to brighten and even skin tone, as well as hyaluronic acid and botanical oils to moisturize and soothe skin.

85 AED

15% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Shea Nut Oil Moisturizing Oil 118ml

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Highlights:

Now Foods Solutions Shea Nut Oil Moisturizing Oil 473ml

Condition: Skin, scalp or hair in need of intense natural moisturization as well as protection against harsh weather conditions such as extreme heat or cold.

Solution: NOW® Solutions Shea Nut Oil is an expeller-pressed, fractionated oil obtained from the seeds of African Karite trees. Rich in oleic and stearic fatty acids, shea nut oil is a superior personal care oil that’s ideal for nourishing and moisturizing your hair, scalp and skin. This luxurious oil absorbs quickly, so you’ll enjoy youthful, radiant skin and healthy, lustrous hair without any greasy residue.

55 AED

25% OffFeatured

Creams, Skin Care, Tubes

Rich & Pure Double Active Clarifying Soap Fast Action 190g

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Highlights:

Rich & Pure Double Active Clarifying Soap Fast Action 190g

Rich Pure with double active ginseng and red pepper feeds intensely, hydrates and revives the skin. It offers a brilliant brilliance to the composition by acting in execution without disturbing the skin thanks to its ultra-violetq sunlight-based security.

15 AED

Shower Gel, Skin Care

Bronz Tone Clarifying Shower Gel 1000ml

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Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

35 AED