Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Spot Corrector

Ujooba Gold Advanced Beauty Cream 34gm

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Ujooba Gold Advanced Beauty Cream 34gm

Introducing our Gold Advanced Beauty Cream, a radiant revolution in skincare that marries the opulence of gold with the purity of natural ingredients. Unveil the secret to a polished, blemish-free complexion with a cream that transcends traditional skincare boundaries.

Key Features:

Gold-Infused Brilliance: Enriched with the regal touch of gold, our Advanced Beauty Cream creates a luminous sheen on your skin, adding a touch of luxury to your daily routine. Experience the indulgence of radiant, polished skin with every application.
Natural Ingredients: Immerse your skin in the goodness of nature. Our cream harnesses the power of carefully selected natural ingredients renowned for their skin-brightening properties. Let the synergy of nature and science work harmoniously to reveal your skin’s true radiance.
Whitening Efficacy: Bid farewell to blemishes as our cream targets uneven skin tone, working tirelessly to brighten and lighten. Rediscover the joy of flawless skin as our advanced formula evens out pigmentation, leaving you with a polished and perfected complexion.
Nourishing Elegance: Experience the dual benefits of skin brightening and nourishment. Our cream is designed not only to enhance your skin’s appearance but also to nourish and moisturize, leaving you with a velvety, supple texture.
Anti-Blemish Power: Combat the effects of environmental stressors with our anti-blemish properties. Our cream acts as a shield, protecting your skin from the daily onslaught while promoting a clear, healthy complexion.

15 AED

11% OffFeatured

A Bonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

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Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml. Sexy essence lotion from Abonne with innovative extracts of Mixed Berries. Light texture, not sticky. Helps take care of your skin to be bright. Protects the skin from water loss. With a seductive fragrance that makes every touch memorable

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml Surrender to the charm of sexy formula essence lotion. Awaken your senses with its enticing scent. Feel the radiance and confidence with the fast-absorbing formula. Not sticky. Enhance your charm Indulge in irresistible, glowing skin. Unleash your sexy confidence today. Make every touch memorable

Light texture, not sticky.
The aroma is alluring.Sexy formula essence lotion

Usage

Apply lotion all over your body every day.

40 AED

22% OffFeatured

Amalico Lightening Aleo Vera Face & Body Scrub 580g

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Amalico Lightening Aleo Vera Face & Body Scrub 580g

Amalico Face And Body Scrub is made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

35 AED

18% OffFeatured

Eve Moisturizing Body Lotion Cocoa Butter 500 ml

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Eve Moisturizing Body Lotion Cocoa Butter 500 ml

This body lotion uses pure Cocoa Butter and Vitamin E to deeply moisturize and soften skin. The combination of Cocoa Butter and Vitamin E allows for dual action of long-lasting moisture and protection, leaving skin replenished and healthy. This lotion is fast-absorbing, and softens skin without leaving residue.

45 AED

13% OffFeatured

Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

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Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

FRUIT OF THE WOKALI Aloe Vera Makeup Remover Foam, removes makeup, cleanses and purifies thoroughly, cleanses pores and refreshes, removes long-lasting makeup, waterproof makeup, heavy makeup, waterproof lipstick, ensures a fresh and radiant texture thanks to its aloe vera component. 150ml

35 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

Arena Gold Carrot Glowing Cream 20gm

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Highlights:

Arena Gold Carrot Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

8% OffFeatured

Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

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Highlights:

Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

Pure Egyptian Magic Whitening Gold Maxi-Tone is a fastest Arabian whitening and regenerating lotion enriched with pulp of passion, restores elasticity and suppleness to your skin. Its whitening and moisturising formula absorbs quickly, taking care of your skin and make it fair day by night.

Pure Egyptian Magic Whitening Gold Maxi-Tone protects, softens and whitens with exotic aroma and leaves a pleasant scent on your body.14 days Extra whitening body lotion brighten & tones with 2% Arbutin oil extract.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

13% OffFeatured

Creams, Skin Care, Tubes

Fair & White Original Brightening Cream for Face 50ml

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Highlights:

Fair & White Original Brightening Cream for Face 50ml

The rich and smooth formula of the F&W Original Cream has been designed to fight brown patches and enlighten your skin. For a brighter complexion.

65 AED

10% OffFeatured

Insta White Egg Yolk & Vitamin C Clarifying Lotion 500ml

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45 AED

10% OffFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 1000ml

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Highlights:

Silky Cool Strawberry Massage Cream 1000ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

45 AED

PRODUCTS ON SALES

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29% OffFeatured

Scrubs, Skin Care

Pastil Soft Skin Foot Scrub for Soft & Supple Feet 180ml

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Highlights:

Pastil Soft Skin Foot Scrub for Soft & Supple Feet 180ml

It works to whiten, lighten and remove dark spots on the face and all parts of the body, as it removes freckles and pimples from the face, and is used to lighten the knees and elbows in particular.

Rich in antioxidants that works to combat harmful free radicals, whose buildup contributes to the destruction of skin cells, and thus the appearance of wrinkles, signs of aging, and scarring.

It can help reduce signs of aging and tighten skin pores for a cleaner and smoother looking skin.

25 AED

14% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 600ml

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Highlights:

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 600ml

Created with a unique volumizing formula, Head & Shoulders Extra Volume Anti-Dandruff Shampoo delivers 24-hour volume to lifeless, lifeless, flat, manageable hair.

Now up to date with the highest standards of modern beauty, and with a tried and tested active formula for dandruff protection, Head & Shoulders shampoo keeps your hair thick, healthy, full of life, and 100% dandruff-free.

Benefits and Features:

1- Eliminates dandruff 100% (visible dandruff, with daily use).

2- A unique formula that thickens hair.

3- It gives hair density and vitality for up to 24 hours.

3-4 effective formulas: Clean, protect, and moisturize the hair and scalp (with regular use).

5- For a beautiful appearance and the ability to comb hair quickly.

6- A gentle and pH-balanced shampoo for daily use.

7-For fine, irregular, colored, or chemically treated hair.

30 AED

13% OffFeatured

Silky Cool Tutti Frutti Mineral Bath Salt 750ml

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Highlights:

Silky Cool Tutti Frutti Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

13% OffFeatured

Belle Face Treatment Concentrate Serum 60ml

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Highlights:

Belle Face Treatment Concentrate Serum 60ml

Ultra-strength, concentrated brightening treatment for beautiful faces. Anti-blemish, anti-dark spots, effective for face and body.

Harsh weather can have many damaging effects on the skin, which is why we’ve developed a high-quality anti-dark spot concentrate.
This magic formula permanently resolves dark spots on elbows, finger joints, palms, and around the eyes. Using the anti-dark spot concentrate in your body lotion evens out your complexion. It works effectively and gently, for visible results in just 5 days.

70 AED

17% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Oxygen Charcoal Detox Anti-Dandruff Shampoo 600ml

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Highlights:

Head & Shoulders Oxygen Charcoal Detox Anti-Dandruff Shampoo 600ml

Head & Shoulders shampoo deeply cleanses your scalp and removes harmful substances as well as reducing itching.

Formulated with natural menthol, this shampoo provides a cooling feel and revitalizes hair and scalp thanks to the addition of conditioner.

Head & Shoulders shampoo with triple action formula cleanses, protects and moisturizes scalp and hair (with regular use), so you can get up to 100% dandruff free hair.

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

25 AED

13% OffFeatured

Soriko Kojic Acid AHA UV Protection Whitening Body Lotion 500ml

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Highlights:

Soriko Kojic Acid AHA UV Protection Whitening Body Lotion 500ml

Discover radiant, even-toned skin with Soriko Kojic Acid AHA Whitening Body Lotion, a powerful blend of skin-brightening, exfoliating, and deeply hydrating ingredients. Designed for daily use, this lotion targets dark spots, hyperpigmentation, and rough skin texture while offering broad-spectrum SPF 50++ protection against UVA, UVB, and blue light.

How It Works:

Kojic Acid suppresses melanin production to visibly reduce discoloration.
AHAs exfoliate dull, dead cells to reveal fresher, glowing skin underneath.
Advanced UV filters protect your skin from harmful rays and future pigmentation.
Hydrating actives and vitamins nourish and revitalize skin for a softer, more luminous appearance.

35 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Sakeyna Beauty Cream Rose Extract With 2 Free Serums

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Highlights:

Sakeyna Beauty Cream Rose Extract With 2 Free Serums

Nourishes, moisturizes & even out skin while making it soft & younger looking
Fights aganist blemishes, freckles, dark spots, under eye circles, acne scars & wrinkles
Protects from UV rays, revive skin & fights against skin damage
Eliminates dullness by adding glow to the complexion

30 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Powder Fresh Stick 65gm

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Highlights:

Lady Speed Stick Powder Fresh Stick 65gm

Stay comfortable and dry all day long with Lady Speed Stick Antiperspirant Deodorant, Invisible Dry Stick.
Lady Speed Stick Antiperspirant Deodorant, Invisible Dry Stick features a scent renewal formula to give you a confident, fresh scent throughout the day.
Lady Speed Stick Antiperspirant Deodorant, Invisible Dry Stick reduces underarm perspiration, leaves no residue and offers 24-hour protection.
Lady Speed Stick Antiperspirant Deodorant, Invisible Dry Stick goes on clear for added security, this Antiperspirant Deodorant allows you to wear that little black dress with confide

Product Features:

Lady Speed Stick offers long lasting odor and wetness protection for 24 hours
No white residue
Keeps you fresh from morning to night
Maximum confidence

25 AED

20% OffFeatured

Intense Flair Ultra Lightning Soap For Face & Body

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Highlights:

Intense Flair Ultra Lightning Soap For Face & Body

Whitening actives. The second way any effective whitening soap works is by using whitening active ingredients. … When absorbed into your skin these whitening actives work to temporarily reduce your skin’s ability to make melanin i.e. the pigment which colors your skin.

20 AED

13% OffFeatured

Caro White Beauty Lotion 500ml

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Highlights:

Caro White Beauty Lotion 500ml

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

35 AED

GIFT SET

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6% OffFeatured

Shower Gel, Skin Care

Golden Glow Active White Plus Gluta Whitening Shower Gel 1000ml.

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Highlights:

Golden Glow Active White Plus Gluta Whitening Shower Gel 1000ml.

Golden Glow Intensive Half Cast Lightening Shower Bath is a skin lightening and whitening product designed to provide an intense and effective solution for achieving a brighter and more even skin tone.

Key Features
1. Intensive Formula: Designed to provide rapid and noticeable results.
2. Skin Lightening: Helps to reduce melanin production and lighten the skin.
3. Whitening: Evens out skin tone and reduces the appearance of dark spots and hyperpigmentation.
4. Shower Bath: Convenient and easy to use in the shower.

170 AED

31% OffFeatured

Conditioner, Hair Care, Hair Treatment

Aphogee Pro-Vitamin Leave-In Conditioner 473ml

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Highlights:

Aphogee Pro-Vitamin Leave-in Conditioner 237ml

Apply to wet or dry hair without rinsing. This deep penetrating leave-in conditioner enriches hair with ApHogee’s exclusive Pro-Phytamine Complex that smoothes hair and increases manageability. It helps all hair types better support styles and protects against thermal damage. A balanced pH seals the cuticle to detangle and enhance color and highlights. This leave-in conditioner is recommended before using heat styling tools or dryers. It also protects hair color.

110 AED

17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist Cucumber Splash 250ml

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Highlights:

Ella James Body Mist Cucumber Splash 250ml

Refreshing body mist enriched by captivating aromas.

Formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

Formulated in the USA

Helps you to have aromatherapy on the go any time anywhere.

Wrap yourself in the luxury of this irresistible scent and reveal your natural romantic self.

Easily carry this scent around thanks to the handy 250 ml / 8.4 fl oz container.

Light and convenient, it can be popped in a bag or left in the desk drawer at work.

Make the most out of every day with this enchanting fragrance that’s perfect for day or night.

25 AED

8% OffFeatured

LightUp Dark Spots Correcting Whitening Beauty Lotion 400ml

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Highlights:

LightUp Dark Spots Correcting Whitening Beauty Lotion 400ml

Ultra-Lightening Serum Helps fade skin discolorations and lightens dark spots on all skin types and skin tones. Imagine your face and body without those annoying dark spots!

Light Up Dark Spots Correcting Lotion is a powerful formula that helps to reduce the appearance of dark spots and hyperpigmentation, leaving the skin looking more even and radiant.

Its unique blend of natural ingredients helps to improve the skin’s texture and tone, revealing a more youthful and healthy complexion with regular use.

55 AED

8% OffFeatured

&Honey Deep Moist Hair Oil Step 3.0 100ml

Hair Treatment, Hair Care

&Honey Deep Moist Hair Oil Step 3.0 100ml

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Highlights:

&Honey Deep Moist Hair Oil Step 3.0 100ml

A deep moisturizing hair oil for dry hair with split end
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Contains more than 90% moist essence
Made with 3 types of honey: Manuka honey, Acacia Honey & raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & hyaluronic acid
Leaves hair hydrated, strong & healthy
Scented with a unique & relaxing rose fragrance
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

110 AED

10% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Apricot Oil 118ml

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Highlights:

Now Foods Solutions Apricot Oil 118 ml

Condition: Dry, aging skin or brittle hair in need of treatment.

Solution: 100% Pure Apricot Oil is a rejuvenating natural oil that’s ideal for softening fine lines and restoring a healthy glow to skin. Rich in essential fatty acids, this gentle oil has excellent restorative properties that promote soft, radiant hair and help to soothe dry skin. Similar in structure and function to almond extracts, oils derived from apricot kernels will naturally nourish and moisturize your skin.

NOW® Solutions is the next step in the evolution of personal care products. This comprehensive natural line encompasses moisturizers and serums, bath and body oils, shampoos and conditioners, oral care, skin care, and essential oils, all of which are formulated with the finest functional ingredients from around the world. NOW® Solutions products avoid harsh chemicals and synthetic ingredients in our formulations, to provide a more natural product line.

45 AED

25% OffFeatured

LightUp Dark Spot Correcting Soap with Vita-Clariant, Carotene & Collagen 200gm

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Highlights:

LightUp Dark Spot Correcting Soap With Vita-Clariant, Carotene & Collagen 200gm

Light-Up Soap is specifically made for skin with black sport. It is enriched with natural extracts to removes undesirable spots in the skin, leaving your skin soft and glowing with a beautiful radiant.

Light-Up exfoliating soap is also made up with with natural extracts helps remove any dry and flaking skin cells and smoothen scared tissues. The soap is rich in vitamins A, B, C, D, E & collagen which are tonics that help reduce itching, dryness, dark marks and premature ageing (especially around the neck).

Light-up soap also minimize the damaging effects of the sun and everyday pollutants. This soap also helps healing process by assisting in repair of scared tissue by rejuvenating and softening skin tissues. Use Light-Up daily for best results that you will not regret.

15 AED

6% OffFeatured

Creams, Fragrances, Roll On, Skin Care

Fair & White Exclusive Whitenizer Vitamin C Gel Cream 30ml

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Highlights:

Fair and White Exclusive Whitenizer Vitamin C Glow Energy Cream 180ml

Day after day, experience its benefits as it helps to:

– Protect the skin from external damage.

– Diminish pigmentation and unify the complexion.

– Reduce facial imperfections, diminish shine, and minimize pores.

– Increase skin firmness.

– Soften and smooth the skin for incomparable comfort.

145 AED

20% OffFeatured

Conditioner, Hair Care

Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

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Highlights:

Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

Promotes Healthy, Longer, Stronger Hair
What it is: Perfect for flat to medium volume hair, this strengthening conditioner is infused with the refreshing essence of rosemary and mint, leaving your hair with an irresistibly delightful scent.
Why I need it: Experience the ultimate hair transformation with our strengthening conditioner, enriched with biotin, collagen, rosemary, and mint. Say goodbye to breakage and hello to beautifully healthy hair.
How to use it: After rinsing out the shampoo, apply a generous amount of Biotin & Collagen Conditioner. Use a wide-tooth comb to gently detangle your hair, working from the ends to the roots, then rinse thoroughly.

60 AED

13% OffFeatured

Neutrogena Visibly Clear Pink Grapefruit Daily Scrub 150ml

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Highlights:

Neutrogena Visibly Clear Pink Grapefruit Daily Scrub 150ml

Pink Grapefruit Daily Scrub is a great daily exfoliant for clearer, fresher, healthier skin every day with powerful MicroClear technology. The formula deeply cleanses pores and helps eliminate spots and blemishes. This refreshing scrub gently purifies the skin without over-drying it, while the follicle wave works Pink Fruit invigorates the senses with an array of freshness

Benefits and features:

Removes pimples and blackheads with maximum power.
It features gentle micro-beads that remove roughness without drying or irritating your skin.
Treats blemishes for fresher, more radiant skin.
Rich in Vitamin C and developed by dermatologists.
A product that opens pores, deeply cleanses and gently purifies the skin.

How to use:

Massage gently and avoid contact with eyes. Step Three: Rinse it completely.

48 AED