Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

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AR Vitamin E Coenzyme Q10 Moisture and Firming Cream 200gm

Coenzyme Q10 is the best choice for skin and anti-aging. Moisturization: make your skin soft and enriched with vitamin E Firming: preventing sagging or may give modest improvements in sagging skin

35 AED

6% OffFeatured

Cathy Doll Ready 2 White Boosting Cream 75ml

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Cathy Doll Ready 2 White Boosting Cream 75ml

Illuminate your skin with Cathy Doll’s Ready 2 White Boosting Cream, a specialized facial whitening cream designed to deliver a radiant and youthful complexion. Infused with advanced Nano Encapsulation Technology, this cream penetrates deeply to nourish and revitalize your skin.

✨ Key Features:

Advanced Whitening Formula: Utilizes Nano Encapsulation Technology with triple-layered beads containing Glutathione, Arbutin, and Snail Secretion Filtrate to brighten and even out skin tone.
Skin Firming and Pore Minimization: Tightens the skin and reduces the appearance of pores, resulting in a smoother and more refined texture.
Deep Hydration and Nourishment: Enriched with Hydrogenated Lecithin to provide intense moisture, leaving the skin soft, supple, and radiant.
Antioxidant Protection: Contains antioxidants that combat free radicals and protect the skin from environmental stressors, including UV rays.
Reduces Imperfections: Helps diminish the appearance of wrinkles, dark spots, acne scars, and other blemishes for a clearer complexion.

🧴 How to Use:

Apply an appropriate amount of cream to your face and neck.
Gently massage in circular motions until fully absorbed.
Use twice daily—morning before sun exposure and evening before bedtime—for optimal results.

75 AED

17% OffFeatured

Spot Corrector, Skin Care

Papaya Clear Clarifying Lightening Serum 30ml

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Papaya Clear Clarifying Lightening Serum 30ml

Papaya Clear Maximum Clarifying Activator Serum has been designed to erase dark spots and even out skin tone. Its enhanced depigmenting system lightens your skin, making it radiant with beauty. It contains depigmenting agents that work by inhibiting melanin production: pigment spots gradually fade and skin lightens.

25 AED

22% OffFeatured

Valera Musk Body Lotion

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Valera Musk Body Lotion

35 AED

5% OffFeatured

Clear Essence Exclusive Brightening Tonic Lotion 236ml

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Clear Essence Exclusive Brightening Tonic Lotion 236ml

A deeper cleanse for a more radiant, even toned glow!

Clear Essence® Exclusive Brightening Tonic Lotion uses a non-alcoholic formula after normal cleansing to ensure complete removal of makeup, bacteria, and oiliness for a clear and refreshing skin feel. Our very special Brightening Tonic Lotion gives the complexion a toned and refined appearance, visibly reducing the appearance of dark spots and hyperpigmentation for a more even Glow.

Skin Concern: Acne, oily skin

Recommended Skin Type: Oily to normal

Used For: Cleansing away dirt and oil left behind from first step cleansing

For Use On: Face and neck

285 AED

10% OffFeatured

Shower Gel, Skin Care

Yoko Sweet Fig Shower Gel 950ml

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Yoko Sweet Fig Shower Gel 950ml

YOKO SWEET FIG SHOWER GEL 950ml, sweet scented shower gel from Fig, a Mediterranean fruit. Give a romantic atmosphere It’s like living in a resort town in Italy. Rich in hyaluron and collagen, deeply nourishing the skin. Restore dry skin to be moisturized. Reveals firm, youthful-looking skin

Sweet, romantic fig scent
Combines hyaluronic and collagen for firm, youthful-looking skin
Gently cleanses the skin
Free of silicone and paracetamol Ben

How to use: Apply to create foam. Use to clean the body skin. Then rinse with clean water.

45 AED

33% Off

RDL Kojic Whitening Lotion 100ml

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RDL Kojic Whitening Lotion 100ml

The effective lightening effect of kojic acid, now enriched with natural papaya extract in one product, RDL kojic whitening lotion with papaya extract. It has the powerful combination of all natural ingredients: kojic acid which helps lighten dark spots, papaya extract which boost whitening efficacy and helps even out skin tone, orange peel extract for a refreshing glow of the skin and enriched with AHAS to aid in skin rejuvenation and keeps the skin moisturized to keep it supple.

20 AED

5% OffFeatured

QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

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QV Gentle Facial Cleanser Soap Free for Sensitive Skin 250gm

QV Gentle Facial Cleanser for Sensitive Skin is specially formulated to gently cleanse the face, while maintaining the skin’s natural moisture balance. With its soap and fragrance-free formula, this cleanser is ideal for sensitive and irritated skin, providing a deep cleanse without causing dryness or irritation.

Benefits and Features:

Deeply cleanses the skin without causing dryness or irritation.

Suitable for sensitive skin, as it helps reduce the risk of irritation and redness.

Contains moisturizing ingredients that maintain skin hydration and prevent dryness.

Does not contain any fragrances that may cause sensitivity or irritation to the skin.

Does not clog pores, making it suitable for acne-prone skin.

Suitable for all skin types.

How to use:

Wet your face with water.

Apply a small amount of cleanser to the palm of your hand, and gently massage it onto the face in circular motions.

Rinse the face well with water, making sure to remove all traces of cleanser.

Gently dry your face with a soft towel.

105 AED

10% OffFeatured

Some By Mi 30 Days Miracle Acne Clear Spot Patch 18Pieces

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Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter:

The AHA, BHA, PHA set contains 10,000 ppm of natural tea tree extract and the AHA, BHA, PHA ingredients to have bright, clean, and moisturized skin.
Gently removes dead cells and skin waste piled over the skin.
The soap gently exfoliates and cleanses your skin.
The toner cleans the pore and moisturizes your skin.
The serum hydrates, prevent moisture loss and remove waste from the skin.

The Set Contains:

Cream – 60g
Toner – 150ml
Serum -50ml
Soap – 106g

The cream contains abundant natural ingredients so it deeply moisturizes and smooths skin.

How to use:

Use cleansing soap for deep cleansing of the pore.
Use Miracle toner to wipe off the dry flakes.
Use Miracle Serum to calm down skin irritation.
Use Miracle Cream to firm up the skin barrier.

45 AED

18% OffFeatured

Yoko Milky Body Lotion 400ml

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Yoko Milky Body Lotion 400ml

Skin care lotion from milk protein, light texture, quickly absorbed into the skin. It also contains vitamin E and licorice extract. Makes the skin look naturally radiant

How to use

Apply lotion all over the body. until the lotion is absorbed into the skin Can be used as often as desired.

45 AED

PRODUCTS ON SALES

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8% OffFeatured

Hair Care, Hair Oil, Hair Scalp Treatment

Difeel Premium Natural Hair Oil Peppermint Oil 210ml

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Difeel Premium Natural Hair Oil Peppermint Oil 210ml

Bigger is better! Introducing Difeel’s Premium Hair Oils in 7.1 oz.

Premium Oils provide immediate and long lasting benefits to the hair and skin.

Peppermint Oil:

Helps fight dry, flaky scalp
Peppermint cools and refreshes, leaving hair shiny and soft

No Petroleum, No Alcohol, No Mineral Oil, No Preservative.

How to use
Apply directly to roots & pull oil through strands of hair. Style as desired. Repeat as needed.

60 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Yong Chin Sun Protection Lip Care 3.8gm

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Yong Chin Sun Protection Lip Care 3.8gm

Long-lasting moisture for your lips for 24h

YC Essential Lip Care is a Sun Protection with Vitamin E & Aloe Vera that protects lips from sun expose. An intensive formula helps protects lips from UVA/UVB sun exposure that can cause of dryness, skin damage and aging. It helps nourish, provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips feeling soft, looking smooth and healthy younger.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

18% OffFeatured

Cocoderma Lightening Body Lotion with Coconut Oil 500ml

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Cocoderma Lightening Body Lotion with Coconut Oil 500ml

Cocoderma body lotion penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

45 AED

14% OffFeatured

Shower Gel, Skin Care

Amalico 3in1 Aloe Vera, Aloe + Vitamin E Shower Gel 500ml

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Amalico 3in1 Aloe Vera, Aloe + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

10% OffFeatured

Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

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Fruit Of The Wokali 24-Hour Refreshing Body Cream With Shea Butter, Coconut Oil And Lime Extract 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Coconut and Lime

Product type: Refreshing and nourishing body lotion / 24-hour hydration treatment

Main ingredients:

Shea Butter: Ultra-nourishing base that repairs and protects the skin’s natural barrier.
Coconut Oil: Provides essential fatty acids for extreme softness and natural shine.
Lime Extract: Provides antioxidants and a revitalizing freshness that helps to tone the skin.

Main benefits:

24-Hour Deep Hydration: Its advanced formula guarantees intense and continuous hydration throughout the day.
Ultra Light Texture: Designed for rapid absorption, allowing the skin to breathe while receiving deep nourishment without leaving a greasy residue.
Relief for Dry Skin: Instantly soothes tightness and roughness, protecting the body against environmental dehydration.
Smoothing Effect: Works on skin texture to leave skin visibly softer, smoother and more even.
Refreshing and Energizing Fragrance: Its citrus and tropical aroma of coconut and lime activates the senses and provides a feeling of cleanliness and lasting freshness.

45 AED

14% OffFeatured

ActiveX Date & Milk Face & Body Scrub 500ml

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ActiveX Date & Milk Face & Body Scrub 500ml

Indulge in the nourishing and exfoliating benefits of ActiveX Face & Body Scrub 500ml in the Date & Milk variant. This luxurious scrub combines the natural exfoliating properties with the nourishing effects of date and milk extracts. It gently removes dead skin cells, leaving your skin feeling smooth, soft, and nourished. Experience a rejuvenating and indulgent skincare routine with ActiveX Face & Body Scrub Date & Milk.

30 AED

33% OffFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Extra Glowing Whitening And Brightning Cream 30gm

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Nisa Extra Glowing Whitening And Brightning Cream 30gm

Introducing our Extra Glowing Beauty Cream—an advanced skincare solution that goes beyond the ordinary, meticulously crafted to illuminate your skin with a radiant glow. Immerse yourself in the transformative properties of this cream, designed to remove dead skin, lighten dark spots, and unclog pores, unveiling a complexion that radiates beauty and vitality.

Key Features:

**Radiant Glow Enhancement:** Experience an extraordinary radiance with our Extra Glowing Beauty Cream. Formulated to enhance your natural beauty, it works harmoniously to illuminate your complexion, leaving your skin with a luminous and healthy glow.

**Dead Skin Removal:** Bid farewell to dullness. Our beauty cream is enriched with dead skin removal properties, gently exfoliating and renewing the skin’s surface. Unveil a fresher, smoother complexion as dead skin cells are sloughed away, promoting a more vibrant appearance.

**Dark Spot Lightening:** Illuminate your skin by addressing dark spots. Our cream targets and lightens dark spots, helping to even out your skin tone and reduce the appearance of hyperpigmentation. Rediscover a more uniform and radiant complexion.

**Pore Unclogging Brilliance:** Say goodbye to congested pores. The beauty cream is designed to unclog pores, allowing your skin to breathe freely.

20 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera 9 Oil Mixture Whitening Soap 125gm

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Valera 9 Oil Mixture Whitening Soap 125gm

10 AED

6% OffFeatured

Difeel Luxury Moisturizing Hand Cream Freesia 42ml

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Difeel Luxury Moisturizing Hand Cream Freesia 42ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Freesia Hand Cream:

Extremely moisturizes skin
Rejuvenates, softens and heals dry skin
Has 100% pure Natural Oil and Vitamin E

75 AED

15% OffFeatured

LightenUp Anti-Aging Cleansing Soap 200g

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LightenUp Anti-Aging Cleansing Soap 200g

Introducing our LightenUp Anti-Aging Cleansing Soap, a luxurious skincare essential enriched with the nourishing power of Argan Oil, Shea Butter, and Vitamin E.

This cleansing bar is specifically designed to condition and calm dry skin, leaving it clean, energized, and naturally radiant. The high concentrations of vitamins and powerful moisturizing antioxidants in Argan Oil and Shea Butter provide exceptional hydration and help rejuvenate your complexion, promoting a clearer and brighter skin tone.

Experience the benefits of this cleansing bar as it gently lifts away impurities, leaving your skin soft, soothed, and noticeably smoother. The superior anti-oxidant properties of Vitamin E work to restore your skin’s natural glow, revealing a healthier and more revitalized appearance.

Directions: Form a rich lather between your hands and apply to your face and body as needed. Gently massage the cleansing bar onto your skin and allow it to dry.

Key Ingredients: Argan Oil, Shea Butter, and Vitamin E.

55 AED

GIFT SET

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10% OffFeatured

Shower Gel, Skin Care

JUUCEE Pear Petale Shower Gel 450ml

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JUUCEE Pear Petale Shower Gel 450ml

JUUCEE Pear Petale Shower Gel 450ml is a gentle, juicy shower gel with a sweet, refreshing pear scent. It helps restore the skin’s protective barrier and hydrates the skin.

45 AED

20% OffFeatured

Creams, Tubes, Skin Care

Amalico Lemon Tube Cream 50ml

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Highlights:

Amalico Lemon Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

6% OffFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

TGIN Rose Water Curl Defining Styling Gel 384ml

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Highlights:

TGIN Rose Water Curl Defining Styling Gel 384ml

tgin Rose Water Curl Defining Styling Gel will help you achieve flawless styling. Boost volume and define your kinks, curls, and waves, for touchable, soft hair.

Benefits

Reduces frizz

Boosts volume

Produces defined curls

Flake free styling

75 AED

15% OffFeatured

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Solid Round Hair Brush 46x228mm

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Highlights:

IQueen Classic Wood Solid Round Hair Brush 46x228mm

Made with solid wood and a classic triangle handle for a comfortable, non-slip grip.

Features Long-Short Twist Bristling with flexible long nylon strands and shorter ionic bristles—perfect for detangling, smoothing, and styling thick hair with ease.

The spiral design helps guide hair for effortless curls or sleek straight looks.

Overall Diameter: 46mm, Length: 228mm

55 AED

5% OffFeatured

Body Gel, Lotion, Skin Care

CeraVe Skin Renewing Gel Oil 29ml

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Highlights:

CeraVe Skin Renewing Gel Oil 29ml

CERAMIDE OIL GEL Skin Renewing Gel Oil is formulated with CeraPlex, a unique blend of 5 ceramides and sunflower oil to instantly improve skin’s radiance.
HYDRATE & MOISTURIZ This serum for face adds a boost of hydration, leaving skin looking and feeling smoother and more radiant with a glowy, yet non-greasy finish.
ANTI AGING FACE OIL Apply gently all over the face and neck. Can be used morning and night, either alone or under CeraVe Skin Renewing Day Cream with SPF 30 sunscreen in the morning and under CeraVe Night Cream in the evening.

95 AED

11% OffFeatured

Scrubs, Shower Gel, Skin Care

Light Up Gold Lightening Corrector Serum 30ml

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Light Up Gold Lightening Corrector Serum 30ml

Light Up Gold Anti-Aging Corrective Serum targets damaged areas of your skin to combat hyperpigmentation thanks to the vita-clarifying complex based on vitamin C and glutathione. Its concentration in collagen enriches its formula with antioxidants which promotes cell renewal. This serum unifies and clarifies the skin by correcting imperfections in the areas of resistance of spots and blackheads (face, knees, fingers, neck, elbows).

40 AED

10% OffFeatured

Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

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Silky Cool Caviar Revival Luxurious Hair Mask Treatment for Ultimate Rejuvenation 500ml

Elevate your hair care with luxurious and unique hair products packed with luxurious caviar essence. These products are formulated to provide extra care and nourishment to your hair and enhance its health naturally, making it more beautiful and shinier. The caviar’s unique properties help to strengthen and revitalize your hair, promoting a healthier and more vibrant appearance in every use.

Nutrient-rich: Packed with vitamins, omega-3 fatty acids, and proteins for nourishment.
Moisturizing: Hydrates and prevents dryness and brittleness.
Strengthens Hair: Proteins strengthen the hair shaft, reducing breakage.
Adds Shine: Imparts natural glossiness and luster to hair.
Antioxidant Properties: Protects against environmental damage and free radicals.
Anti-Inflammatory: Soothes the scalp and reduces irritation.
Lightweight Texture: Suitable for various hair care products without weighing hair down.
Improves Elasticity: Enhances hair’s resilience to styling and environmental stressors.
Luxurious Experience: Provides an indulgent, spa-like sensation.
Restorative Properties: Helps repair and rejuvenate damaged hair for a healthier appearance.

45 AED

1% OffFeatured

Anua Heartleaf 70 Daily Lotion 200ml

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Anua Heartleaf 70 Daily Lotion 200ml

The Anua Heartleaf 70 Daily Lotion is a lightweight, hydrating lotion formulated with 70% heartleaf extract to soothe and calm the skin.

Known for its anti-inflammatory and antibacterial properties, heartleaf extract helps to reduce redness, irritation, and breakouts, making this lotion ideal for sensitive and acne-prone skin. The lotion is easily absorbed, providing moisture without leaving a greasy residue, and helps to maintain a healthy skin barrier.

129 AED

31% OffFeatured

Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

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Palmer’s, Skin Success with Vitamin E, Dark Spot Correcting Facial Cleanser 150ml

Palmer’s® Skin Success® Dark Spot Correcting Facial Cleanser is a luxuriously rich, gentle foaming cleanser that removes dulling surface impurities, creating the optimal surface texture for receiving the maximum benefits of our tone correcting treatments. Natural pigment-perfecting ingredients gently transform skin into luminous, balanced perfection.

Free of: Parabens, Phthalates, Synthetic Dyes

Perfect for: Dull complexion, dark marks or spots, uneven skin tone

Key Ingredients: Niacinamide, Licorice, Vitamin C, Vitamin E

Suggested use

Massage 2-3 pumps into dampened skin. Allow the ingredients to penetrate for at least 1 minute before rinsing completely. For optimal tone-perfecting results follow up with Palmers® Skin Success® Fade Cream.

45 AED

6% OffFeatured

Hair Oil, Hair Scalp Treatment, Hair Treatment, Hair Care

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED