Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Petal Fresh Pure Coconut Smoothing Body Butter 237ml

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Petal Fresh Pure Coconut Smoothing Body Butter 237ml

Replenish and help tightens skin

Anti-oxidant rich formula

Leaves skin feeling silky smooth to the touch

65 AED

13% OffFeatured

So Beauty Soriko Milk SPF 50+ X10 Collagen Lotion 500ml

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So Beauty Soriko Milk SPF 50+ X10 Collagen Lotion 500ml

Body lotion enriched with pure milk. Helps to nourish the skin to be smooth and soft younger looking skin. Combined with Collagen and Hyaluronic acid that help retain moisture for the skin for a long time. Reinforces the skin’s protective barrier and contains a whitening complex that can be obtained from Vitamin C, Vitamin B3 and Arbutin to make the skin look naturally radiant and contains Shea Butter and Vitamin E. Helps smooth skin reduce wrinkles UV protection.

𝐁𝐄𝐍𝐄𝐅𝐈𝐓𝐒:

It deeply moisture, eliminates skin dryness and restores lasting radiance.

Yogurt Protein & Milk Protein double its effectiveness in giving you a younger look with bright, soft and smooth skin.

Collagen this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

Moisturizing & Whitening

10x Whitening Soft & Smooth

𝐃𝐈𝐑𝐄𝐂𝐓𝐈𝐎𝐍 𝐅𝐎𝐑 𝐔𝐒𝐄:

• Apply Abonne Milk Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily.

35 AED

17% OffFeatured

Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

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Biocos Organic Rose Water Spray Hydrating Toner, Reduces Redness & Tightens Pores

Deeply Hydrates & Refreshes Skin – Rose water instantly replenishes and moisturizes, leaving your skin feeling smooth and refreshed. Perfect for combating dry, parched skin.
Soothes Sunburn & Reduces Redness – The calming properties of Rose Water help reduce irritation caused by sun exposure, leaving your skin feeling cool and rejuvenated.
Anti-inflammatory & Healing – Aloe Vera’s natural anti-inflammatory benefits calm sensitive skin and reduce redness or irritation, promoting a more even and comfortable skin tone.
Tightens Pores & Refines Skin – Rose water helps tighten skin and refine pores, giving your face a smooth, clear look while promoting an even skin texture and natural radiance.
Balances Skin pH & Controls Oil – Rose water aids in maintaining the skin’s natural pH levels and helps control excess oil production, providing a fresher, healthier glow without clogging pores.

25 AED

11% OffFeatured

Scrubs, Shower Gel, Skin Care

Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

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Melano Papayatone Shower Scrub Rightening With Papaya And Vitamin C 1000ml

Refreshing brightening shower scrub enriched with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E. Designed to cleanse the skin deeply while gently exfoliating to remove dead cells and dullness. Helps unify body tone, lighten dark areas, and leave the skin smoother, softer, and more radiant. Ideal for daily use to maintain a glowing, even, and healthy-looking complexion

How to use

Apply an adequate amount to wet skin during shower.
Massage gently in circular motions, focusing on darker or rough areas such as elbows, knees, and underarms.
Rinse thoroughly with warm water.
Use daily or 3–4 times weekly depending on skin sensitivity.

40 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Almond Whitening Soap 125gm

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Valera Almond Whitening Soap 125gm

10 AED

31% OffFeatured

White Express Cream 7 Days with Carrot 500ml

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White Express Cream 7 Days with Carrot 500ml

Description: White Express lightened skin in 7 days Extra whitening cream 500 ml The White Express lightening cream ensures good care of your skin. The Buty Resorcinol complex softens and protects your body from drying out and restores radiance in 7 days. White Express Carrot – Extra Carrot 7 Days Skin Lightening Cream effectively reduces dark spots and brightens the skin in just a few days. Rich in vitamins and specially developed for black skin.

Application:

Apply morning and evening to clean, healthy skin, paying particular attention to very dry areas. Spread it lightly and evenly. Avoid contact with eyes and exposure to the sun.

45 AED

15% OffFeatured

Rapid Clair Body Cream White Absolute Classic 500ml

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Rapid Clair Aloe Vera Super Lightening Cream 250ml

Discover the lightening power of Rapid Clair Aloe Vera Super Lightening Cream. With its aloe vera-based formula, this product hydrates and softens the skin while reducing dark spots and evening out the complexion. Its 250ml format ensures long-lasting use for healthy, glowing skin.

55 AED

11% OffFeatured

Face Cream, Spot Corrector, Skin Care

Shivanya Skin Whitening Beauty Cream White 2x30gm

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Shivanya Skin Whitening Beauty Cream White 2x30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

40 AED

25% OffFeatured

Shower Gel, Skin Care

Gold Skin Shower Gel with Snail slime 500ml

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Gold Skin Shower Gel with snail slime 500ml
GOLD SKIN clarifying shower gel with snail slime cleans and moisturizes the skin. Enriched with snail slime, it helps even out skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits
• Cleans the skin.
• Reduces and prevents skin imperfections.
• Helps even out the complexion.
How to use
To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

30 AED

Pretty Be Facial Cleanser Lemon 230ml

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Pretty Be Facial Cleanser Lemon 230ml

15 AED

PRODUCTS ON SALES

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6% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Difeel 100% Pure Essential Oil Tea Tree Oil Boxed 30ml

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Difeel 100% Pure Essential Oil Tea Tree Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma:
Fresh, Woody, Earthy, Herbaceous

Our Tea Tree Oil:

Is a natural curing agent for fungus, bacteria and viruses
Can help treat acne, ringworm, athlete’s foot and bronchial congestion

75 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

NoTache Rice Milk Whitening & Brightening Cream 30gm

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25 AED

3% OffFeatured

Geisha Beauty Secrets Brightening Body Lotion with Kojic Acid 400ml

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Geisha Beauty Secrets Brightening Body Lotion with Kojic Acid 400ml

Unlock the secret to radiant, flawless skin with our Geisha Beauty Secrets Lightening Body Lotion. Embrace your natural beauty and bid farewell to freckles, marks, and discolorations. Our powerful formula, enriched with concentrated Kojic Acid and nourishing ingredients, will transform your skin, leaving it lighter, brighter, and more even-toned than ever before!

Experience the magic of Geisha Beauty Secrets:

Our lightening body lotion fades scars, blemishes, redness, dark spots, and imperfections. Revel in a smooth, flawless complexion that reflects your inner radiance. Geisha Beauty Secrets Lightening Body Lotion is your ticket to the skin of your dreams!

Discover the enchantment for yourself. Unlock your skin’s true potential with Geisha Beauty Secrets Lightening Body Lotion. Try it today!

Directions: Apply a thin layer of Geisha Beauty Secrets Lightening Body Lotion to dark spots on dry, cleansed skin twice a day. Avoid eye area. Follow up with minimum SPF 30 sun protection daily during and after treatment in order to prevent further skin discoloration.

175 AED

25% OffFeatured

Melano Melanotone 100% Black Spot Corrector Soap 100gm

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Melano Melanotone 100% Black Spot Corrector Soap 100gm

A brightening and revitalizing soap formulated to cleanse the skin while improving clarity and overall radiance. Enriched with a powerful blend of natural brightening agents, it helps fade dark spots, reduce pigmentation, and unify skin tone with continuous use. The rich, creamy foam leaves the skin fresh, smooth, and luminous, making it ideal for daily care to maintain a healthy, glowing complexion.

15 AED

13% OffFeatured

Shower Gel, Skin Care

Topicrem Ultra-Hydrating Ultra-Hydrating Shower Gel Topicrem Sensitive skin Sensitive skin 500ml

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Topicrem Ultra-Hydrating Ultra-Hydrating Shower Gel Topicrem Sensitive skin Sensitive skin 500ml

Transform your daily cleansing ritual with the luxurious Topicrem Ultra-Hydrating Ultra-Hydrating Shower Gel Topicrem Sensitive skin Sensitive skin 500ml (16.91fl oz). Specifically designed for sensitive skin, this exquisite shower gel envelops you in a creamy lather that glides effortlessly across your skin, leaving it feeling soft, smooth, and deeply nourished. The gentle formula is enriched with glycerin, a renowned humectant that draws moisture into the skin, ensuring immediate hydration and a velvety touch that lasts all day. Thanks to the addition of allantoin, this shower gel soothes and calms, reducing any signs of irritation or discomfort. Furthermore, the infusion of natural bisabolol, derived from chamomile, imparts a gentle fragrance that calms the senses and elevates your shower experience to a moment of pure bliss. As you indulge in this sensorial delight, you’ll notice your skin becoming more resilient and balanced over time, revealing a healthier and more radiant appearance. Let the Topicrem Ultra-Hydrating Shower Gel be your daily escape to tranquility, where every shower becomes a luxurious spa-like experience, leaving your skin feeling truly cherished.

130 AED

17% OffFeatured

Body Mist, Fragrances

Ella Jamesbody Mist Midnight Passion 250ml

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Ella James Body Mist Secret Blonde 250ml

Refreshing body mist enriched by captivating aroma infused with moisturising Aloe Vera, leaving your body feeling soft and smooth!

Secret Blonde – A Revitalising blend of apple, vanilla and sandalwood!

25 AED

15% OffFeatured

Primers, Serums, Skin Care

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

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The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Suitable for blemish-prone and oily skin types, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a water-based formula that visibly brightens and balances uneven tone and texture.

Packed with a powerful 10% concentration of niacinamide, the serum protects against dullness and dryness, while 1% zinc PCA helps to absorb excess oils and diminish unwanted shine. Use morning and night for optimal skin-smoothing and softening benefits before your favourite moisturiser.

55 AED

10% OffFeatured

Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

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Fruit Of The Wokali 24-Hour Rejuvenating Body Cream With Shea Butter, Avocado And Bergamot 500ml

Fruit of the Wokali – Moisturizing Body Lotion with Shea Butter, Avocado and Bergamot

Product type: Rejuvenating body lotion / 24h ultra-hydrating treatment

Main ingredients:

Shea Butter: Provides a repairing base that intensely nourishes and improves elasticity.
Avocado Oil: Rich in fatty acids and vitamins A, D and E, which penetrate deeply to regenerate dry skin.
Bergamot Essence: Provides antiseptic properties and a refreshing citrus aroma that helps to revitalize and rejuvenate the appearance of the skin.

Main benefits:

Hydration and Rejuvenation: A balanced formula that not only moisturizes, but works gently to restore youth to dull skin.
24 Hour Deep Nutrition: Offers continuous relief from tightness, keeping skin protected from external agents throughout the day.
Premium Softening Formula: Designed to transform the texture of dry skin, leaving it noticeably more supple, soft, and elastic.
Healthy Glow: Enhances the body’s natural radiance without leaving a greasy feeling, thanks to its fast-absorbing texture.
Sensory Stimulation: Its pleasant and refined fragrance combines creamy notes with citrus touches to stimulate the senses with every application.

45 AED

17% OffFeatured

Creams, Skin Care, Spot Corrector

Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

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Dream White Beauty Cream for Dark Spots and Dark Knuckles 50gm

Dream White Cream is a concentrated blend of soothing moisturizers and powerful components. It reduces signs of aging, especially near the eyes and across the forehead. ANTI-AGING cream triggers a restoration process deep within the skin that fills in wrinkles from under the surface.

25 AED

15% OffFeatured

Medicube Kojic Acid Turmeric Brightening Gel Mask Set

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Medicube Kojic Acid Turmeric Brightening Gel Mask Set

This gel mask is formulated with a Kojic Acid and Tumeric that erases blemishes and gives a whitening effect to the skin.
32.3% improvement in skin radiance, 7.8% skin texture improvement and 74.5% surface hydration after just one use.
The Skin cooling effect of the gel mask immediately decreases the skin temperature.

How to use:
1. After applying toner or cream, place the sheet mask on the face by avoiding the lip and eye area.
2. Leave it for 3-4 hours until it becomes transparent, or leave it on overnight and remove the mask.
3. Dab the remaining essence on the face to aid absorption.

110 AED

GIFT SET

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20% OffFeatured

Hair Mask, Shampoo, Hair Care

Every Strand Severely Damaged Hair Recovery Masque 236gm

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Every Strand Severely Damaged Hair Recovery Sulfate Free Shampoo 399ml

Why I need it: This formula will fortify and moisturize every strand, restoring hair strength and bringing new life to severely damaged hair.
What it is: A reparative, strengthening formula infused with Manuka Honey, Black Castor Oil, and Shea Butter extracts for soft, shiny, and visibly healthier hair. For all hair types.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and then follow up with Every Strand Severely Damaged Hair Recovery Conditioner.

60 AED

7% OffFeatured

Reborn Natural Moroccan Soap with Olive Oil 1000ml

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Reborn Natural Moroccan Soap with Olive Oil 1000ml

Lather up with a slice of our fresh, Moroccan soaps.Moroccan black soap is part of the traditional hammam ritual. It is the number one treatment in oriental public baths. With a texture of butter, this natural vegetable paste based with black olives is rich in vitamin E. It is obtained from a mixture of oil and crushed olives, soaked in salt and potash. In the nineteenth century it was used as a product of Dermatology and later became a real beauty tool for the body suitable for every type of skin. It prepares the skin for exfoliation. The skin will be softer and ready for a scrub. Combined with the action of the loofah glove, it will remove impurities and dead skin.

65 AED

10% OffFeatured

Edge Control, Hair Care

Kaniz Wonderedge Acacia Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Acacia Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

25% OffFeatured

Snow White Tawas Powder Red 50gm

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Snow White Tawas Powder Red 50g

Snow White Tawas Whitening Powder Treats Acne Dark Underarms Freckles Age Spots Skin Pigmentation Prevents Body Odor Safe and Natural

Snowhite Tawas Powder is your all-natural solution for addressing a range of skincare concerns. This versatile powder is a trusted remedy for skin pigmentation, acne, and freckles, working to promote a more even and radiant complexion. Its antimicrobial properties help control acne and reduce blemishes while gently addressing body odor, leaving you feeling fresh all day.

15 AED

10% OffFeatured

Secret Nature Argan Oil Moisturizing Lotion 350ml

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Secret Nature Argan Oil Moisturizing Lotion 350ml

The secret natural milk with argan oil has been designed to give your skin a significantly more radiant and luminous complexion.

It very quickly reduces your hyperpigmentation spots and helps prevent their appearance.

Its formula concentrated in argan oil acts gently and effectively to even out and clarify the complexion.

Enriched with plant extracts, the secret natural milk with argan oil hydrates, protects and allows your skin to maintain all elasticity without leaving a greasy film.

It will leave your skin silky, soft to the touch and radiant with beauty, giving it a pleasant feeling of freshness.

45 AED

3% OffFeatured

LightenUp Rejuvenating Moisture Lotion with Vitamin D 200ml

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LightenUp Rejuvenating Moisture Lotion with Vitamin D 200ml

Introducing our LightenUp Rejuvenating Moisture Lotion With Vitamin D, a skin-renewing powerhouse that repairs and strengthens your skin, leaving it smooth and energized. Enriched with antioxidant vitamins, this cream softens, conditions, and calms your skin, providing gentle moisturization. Its glycerin moisturizing benefits ensure that your skin feels soft, smooth, and comfortable throughout the day.

Perfect for those extra dry spots like elbows, heels, knuckles, and knees, our Vitamin D Renewal Cream provides targeted hydration and nourishment. The active ingredient, Tyrostat, adds to its effectiveness, promoting a more even skin tone.

Experience the rejuvenating effects of Vitamin D as it works to revitalize your skin, revealing a healthier and more radiant complexion. Say goodbye to dryness and hello to a renewed and energized skin texture.

Directions: Apply a thin layer to dry clean skin, Let it dry, follow up with sunscreen for sun protection.

145 AED

25% OffFeatured

Pure Skin Vanishing Care Body Soap 190g

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Pure Skin Vanishing Care Body Soap 190g

Based on grenadine, Pure Skin soap unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care body soap with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This soap leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

15 AED

15% OffFeatured

The Ordinary Glycolic Acid 7% Toning Solution 240ml

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The Ordinary Glycolic Acid 7% Toning Solution 240ml

The Ordinary 7% Glycolic Acid Tonic Solution is a cosmetic product designed to gently exfoliate the skin and improve its overall appearance. It contains glycolic acid, which is a fruit acid and is used to exfoliate the outer layer of the skin.

Benefits and features:

Glycolic acid helps exfoliate dead cells and improve skin texture.

Helps improve the appearance of skin texture and reduce skin blemishes.

Promotes cell regeneration and helps improve skin elasticity.

Illuminates the skin and enhances its radiance.

A light formula suitable for oily skin that suffers from acne problems.

How to use :

Gently clean and dry the face.

Apply an appropriate amount of glycolic tonic solution on a cotton swab.

Gently wipe the cotton pad over the face, avoiding the eye area.

It is preferable to use it at night and avoid direct exposure to sunlight.

55 AED

15% OffFeatured

Shea Moisture Aloe Butter Scalp Moisture Pre-Wash Masque 113gm

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Shea Moisture Aloe Butter Scalp Moisture Pre-Wash Masque 113gm

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized.* Infused with Aloe Butter & Vitamin B3, this deep conditioning masque targets your dry scalp to restore hydration and nourish hair before shampooing.

55 AED

Beneks Fashion Fair Cleartone Fast Action Skin Gel 30g

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Highlights:

Cleartone Fast Action Skin Gel is a unique blend that’s ideal for clearing dark skin around the underarm, armpit region. It is also effective against other skin condition such as eczema, rashes, allergies and skin inflammation cause by death skin cells. Cleartone helps removes death skin cell, pimples and lessen stretch marks. It also makes the skin lighter, radiant, soft, flawless and satin-smooth.

25 AED