Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Advance Therapy Vitamin D Body Cream 360ml

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Pastil Advance Therapy Vitamin D Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

20% OffFeatured

Pr. Francoise Bedon Royal Exfoliating Lightening Soap 200gm

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Pr. Francoise Bedon Royal Lightening Serum 50ml

Enriched with multivitamins, Professor Francoise Bedon’s ROYAL Brightening Serum is an intensive and fast brightening treatment. It reduces dark spots and evens the skin tone while smoothing your skin. Effective on elbows and knees.

120 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Yong Chin Fruity Shine Lip Care 3.8gm

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Yong Chin Fruity Shine Lip Care 3.8gm

YC Essential Lip Care is a Fruity Shine (Strawberry) with Vitamin E & Aloe Vera delights your lips with a delicious flavour of strawberry. It helps nourish and provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips with aromatic and remarkable shine.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

17% OffFeatured

New Face Roop Chandan Whitening Cream 5 Days Beauty Plan

Face Cream, Skin Care, Spot Corrector

New Face Gold Beauty Cream 5 Days Whitening Formula

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New Face Gold Beauty Cream 5 Days Whitening Formula

New Face Gold Beauty Cream is expertly formulated to deliver radiant and visibly brighter skin in just 5 days. Infused with gold extracts, this advanced formula deeply nourishes the skin, helping to reduce dark spots, uneven tone, and blemishes for a flawless complexion.

Key Benefits:

5-Day Whitening Formula – Achieve a brighter and more even skin tone.
Gold Extracts for a Natural Glow – Enhances skin radiance and vitality.
Deep Hydration & Nourishment – Keeps skin soft, smooth, and moisturized.
Dark Spot & Blemish Reduction – Helps minimize pigmentation and imperfections.
Export Quality – A premium skincare solution for a luminous complexion.

Reveal your natural beauty with New Face Gold Beauty Cream – your key to glowing, flawless skin!

25 AED

3% OffFeatured

ACM SPF 50+ Anti-Aging Cream 50 ml

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ACM SPF 50+ Anti-Aging Cream 50 ml

ACM Sunscreen SPF 50+, specially formulated to combat the signs of aging, helps protect skin from the sun’s harmful rays

Features:

High SPF 50 protection against UVA/UVB rays.
Boosts skin’s resistance to wrinkles and fine lines.
Contains anti-aging ingredients that rejuvenate the skin.
Moisturizes the skin and protects it from dryness caused by sun exposure.
Suitable for sensitive skin and can be used daily.

Warnings:

For external use only.
Keep out of the reach of children.
Avoid contact with eyes. In case of contact, rinse thoroughly with water.
If irritation or sensitivity occurs, discontinue use and consult a physician.

165 AED

8% OffFeatured

Geisha Beauty Secrets Kojic Acid Foaming Wash 150ml

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Geisha Beauty Secrets Kojic Acid Foaming Wash 150ml

Our Kojic Acid Foaming Wash, gently exfoliates and helps remove dead skin cells that dim your glow. Reveal the bright skin underneath and promote better skincare product absorption, leaving you with softer, brighter skin. This moisturizing face wash with Kojic Acid and shea butter helps maintain your skin’s moisture barrier while brightening its complexion and evening out skin tone.
Directions: Use as needed, Follow up with minimum SPF 30 sunscreen protection every morning, rain or shine. This will help maintain an even skin tone.

55 AED

Perfect Glow Exfoliating Soap 190gm

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Perfect Glow Exfoliating Soap 190gm

Perfect Glow Lightening Soap is a brightening soap that deep cleanses the skin of impurities, dirts and excess oil. It is very good in blending your skin and giving you a uniform complexion.

10 AED

8% OffFeatured

Cocopulp Lightening Cream 500ml

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Cocopulp Lightening Cream 500ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots ,Hydrates and protects the epidermis

The skin is soft, supple and radiant

55 AED

13% OffFeatured

Skin Doctor Orange Jam Scrub for Face & Body 200gm

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Skin Doctor Orange Jam Scrub for Face & Body 200gm

For smooth and gentle skin.

Skin Doctor Face and Body Orange Jam Scrub has a soft texture that glides well on the skin. Its exfoliating particles work smoothly to deeply clean and remove dirt and impurities

Hwo to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

Creams, Oils & Moisturizer, Skin Care

American Dream Aloe Butter Body Cream With Shea Butter & Vitamin E 500ml

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American Dream Aloe Butter Body Cream With Shea Butter & Vitamin E 500ml

Ultra rich Aloe Butter will melt in to your skin then form a protective barrier to lock in moisture. It’s super refreshing ingredients calm and cool inflammation, redness and itching to promote a healing effect and repair damaged skin.

The rich creamy formula smooths skin tone to reduce the effect of hyperpigmentation.

55 AED

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20% OffFeatured

Lotion, Skin Care

Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

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Clini-Tone Body Butter Deep Moisturizing Glow Body Lotion with Shea Butter 400ml

It is a highly moisturizing body lotion suitable for all skin types.

It contains salicylic acid for mild exfoliation and to help maintain a glowing complexion.

The lotion is available in a 400ml size and features coconut and lavender fragrances.

It is described as suitable for maintaining or enhancing skin tone.

120 AED

14% OffFeatured

Alatar Sidr Leaves Brightening and Moisturizing Face Wash

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Alatar Sidr Leaves Brightening and Moisturizing Face Wash

30 AED

6% OffFeatured

Veetgold Frozen Collogen Shower Bath 1000ml

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Veetgold Frozen Collogen Shower Bath 1000ml

Brightens and whitens by cleansing but continues to Moisturize and nourish the skin deeply cleanses grease and dirt, and brightens and evens skin tone.

HOW TO USE: Take the appropriate amount of this product on your palm or the bath ball, apply it around your body and massage your body with it gently to produce rich foam, then please rinse your body with water.

Removes black spots
Heal scars & acne
Calms inflammation.
Contains spf25
Clean wrinkles & pimples
Glows & shines

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Collagen Extract. Fruit extract Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops consult a physician or pharmacist. Keep out of reach of children. Store at 15-30°C.

85 AED

17% OffFeatured

Pastil Natural Organic Jojoba Hair Oil 65ml

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Pastil Natural Organic Jojoba Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

10% OffFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Keratin Oil Replacement 220ml

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Skin Doctor Keratin Oil Replacement 220ml

Hair moisturizing and smoothing for a glossy, soft and frizz-free result.

Keratin Oil Replacement offers an advanced developed formula contains keratin to guarantee best results in moisturizing and smoothing hair for a glossy, soft and frizz-free result.

How to use:

Take a small amount onto your palm. Spread evenly from roots to tips. Do not rinse. Style hair to desired shape.

45 AED

14% OffFeatured

Caretone Lightening Serum 80ml

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Caretone Lightening Serum 80ml

Its daily application protects your skin and embellishes it day by day.

Mix the serum with the lotion or cream care tone. For the most damaged areas of the skin

30 AED

12% OffFeatured

Active Caviar Drip Kojie San Skin Lightening Lotion 444ml

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Active Caviar Drip Kojie San Skin Lightening Lotion 444ml

Its helps Promote even skin tone, Powerful antioxidant that target sun damaged skin and Support firm youthful skin and dehydrate dry skin

Active Caviar Drip Kojic Acid Skin Lightening Lotionis fortified with Kojic Acid. Kojic acid is a popular ingredient in skincare products, particularly in products aimed at brightening and lightening the skin. It is derived from a fungus called Aspergillus oryzae and is known for its ability to inhibit the production of melanin, the pigment responsible for skin color.

Here are some key points about kojic acid in skincare:

Skin Brightening: Kojic acid is primarily used for its skin-brightening properties. It can help fade dark spots, hyperpigmentation, and age spots, resulting in a more even skin tone.

Melanin Inhibition: Kojic acid works by inhibiting an enzyme called tyrosinase, which is involved in the production of melanin. By reducing the activity of this enzyme, kojic acid helps to limit the amount of melanin produced in the skin.

150 AED

13% OffFeatured

Mielle Pomegranate & Honey Detangling Shampoo 355ml

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Mielle Rosemary Mint Clarifying Sugar Scalp Scrub 170ml

Rosemary Mint Clarifying Sugar Scalp Scrub uses gentle sugar granules to exfoliate and remove impurities. This treatment also removes oil and product buildup to refresh and revitalize the scalp.

Key Benefits

Pre-Shampoo scalp scrub

Gently exfoliates the scalp

Revives & refreshes the scalp

Removes scalp impurities and product build-up

Nozzle tip can be used to part the hair before application

Refreshing fragrance

NO NO’s: parabens, sulfates, paraffins, mineral oil, DEA

65 AED

13% OffFeatured

Washami Extra White Vitamin C Body Lotion 480ml

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Washami Extra White Vitamin C Body Lotion 480ml

35 AED

22% OffFeatured

Valera Glowing Skin Body Lotion

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Valera Glowing Skin Body Lotion

35 AED

GIFT SET

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Bar Soap, Skin Care

Pyary Hand Made Neem Herbal Soap 75g

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Pyary Hand Made Neem Herbal Soap 75g

Azadirachta indica, commonly known as neem, has attracted worldwide prominence in recent years, owing to its wide range of medicinal properties. Neem has been extensively used in Ayurveda, medicine and has become crucial to modern medicine. The medicinal utilities have been described especially for neem leaf and its constituents have been demonstrated to exhibit immunomodulatory. antiinflammatory, antihyperglycaemic, antiulcer, antimalarial, antifungal, antiviral, antioxidant, antimutagenic, and anticarcinogenic properties. This wide range of pharmacological activities of neem makes it an essential medicinal herb. Pyary neem soap, A combination of neem with coconut oil provides perfect natural care for your skin.

29% OffFeatured

Face Wash, Skin Care, Tubes

Melano Facial Wash With Neem & Turmeric 200ml

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Melano Facial Wash With Neem & Turmeric 200ml

Melano Facial Wash

With Neem & Turmeric

For Acne free and Spotless skin

Skin compatibility dermatologically approved.

For normal to oily skin

Has antibacterial & Anti-fungal properties.

Prevents the recurrence of acne over time.

Deeply cleanses skin & removes impurities.

Purifies skin for a clear, fresh, healthy-looking complexion.

Ingredients:

Glycerin, D-panthenol, Honey, Neem & turmeric.

How to use :

Apply face wash on wet skin with a gentle massage.

Leave face wash for a few seconds then rinse well with water.

For best results use it twice daily.

25 AED

10% OffFeatured

Body Gel, Serums, Skin Care

Pretty Cowry Aloe Vera Soothing Gel 120ml

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Pretty Cowry Aloe Vera Soothing Gel 120ml

Say goodbye to acne, pimples and dead skin! The Aloe Vera Gel face wash helps to fight the affected areas of the skin. It also helps to reduce the dryness on the skin. Use it to get a radiant skin.

45 AED

8% OffFeatured

Eau De Parfume, Women, Fragrances

9 AM Ladies Eau De Parfum 100ml

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9 AM Ladies Eau De Parfum 100ml

A sophisticated fragrance designed to embody the essence of a refined morning. Opening with bright and uplifting citrus notes, this scent captures the vibrancy of a new day. As it evolves, floral undertones gently emerge, adding a touch of elegance to the composition. The fragrance settles into a warm and inviting base, leaving a subtle, lingering trail that complements the wearer’s aura. #CraftedByAfnan

PERFUME NOTES

Top Notes: Mandarin, Cedrat, Cardamom and Pink Pepper
Middle Notes: Lavender, Orange Blossom, Rose and Green Apple
Base Notes: Cedarwood, Moss, Patchouli and Musk

120 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.3 Golden Blond 100ml

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Bolony Hair Color Cream 7.3 Golden Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

7% OffFeatured

Pedicure Manicure, Personal Care

ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 5Ltr

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ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 5Ltr

70 AED

15% OffFeatured

Kingsley House Skincare Olive Oil for Sensitive Skin 500ml

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Kingsley House Skincare Olive Oil for Sensitive Skin 500ml

Kingsley House Olive Oil Cream for intensive skin hydration and it is rich in fatty acids, vitamin E and antioxidants. These nutrient rich extracts assets with hydrating and protecting dry, sensitive skin whilst improving firmness and vitality.

Can be used as an emollient to soften, soothe and rehydrate the skin. Can also be used as a skin cleanser. Suits sensitive skin types, including children.

Directions:

Apply frequently to the skin and massage in thoroughly. Repeat application as often as required.

55 AED

31% OffFeatured

Hair Lotion, Hair Care

Aphogee Balancing Moisturizer Humectant 237ml

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Aphogee Balancing Moisturizer Humectant 237ml

ApHOGEE products are scientifically formulated and use the highest quality ingredients to restore seriously damaged hair to a healthy state.

The Balancing Moisturizer contains silk amino acids, collagen amino acids and panthenol to restore natural moisture and add shine and luster to hair.

Apply to clean hair in the shower and rinse to provide and lock in moisture, which is essential for the strength and elasticity of healthy hair.

Balancing Moisturizer contains ApHogee’s exclusive Pro-Phytamine Complex, a blend of collagenous amino acids, emollients, vitamin derivatives and herbal extracts.

It protects styles from humidity and is recommended as a treatment for processed hair, dryness and the ends of long hair. It is a MUST for use after a two-step ApHogee protein treatment.

45 AED

13% OffFeatured