Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

White Express Classic Skin Perfector Serum 10 Days 30ml

Rated 0 out of 5

(0)

Highlights:

White Express Classic Skin Perfector Serum 10 Days 30ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

Thanks to plant extracts, your skin is well cared for every day. The whitening complex softens your body and protects it from drying out and gives you lightness in 15 days.

35 AED

10% OffFeatured

ActiveX Non-Greasy Moisturizer Papaya Lightening Body Lotion 1000ml

Rated 0 out of 5

(0)

Highlights:

ActiveX Non-Greasy Moisturizer Papaya Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

7% OffFeatured

Fair & White Mix Exfoliating Radiance Peeling Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Fair & White Mix Exfoliating Radiance Peeling Soap 200gm

The first step to more beautiful, unified, luminous skin! Its exfoliating formula boasts an irresistible fragrance that cleanses and removes impurities and dead skin cells to help combat uneven skin tone and imperfections. For clear, soft, more even and radiant skin, revealing a sublime, visibly more luminous complexion.

65 AED

20% OffFeatured

Face Cream, Spot Corrector, Skin Care

Malika Whitening Beauty Cream

Rated 0 out of 5

(0)

Highlights:

Malika Whitening Beauty Cream

Age gracefully with Malika. Malika Beauty Cream is a premium anti aging face cream and face moisturizer for aging skin formulated to smooth fine lines, restore firmness, and deeply hydrate — delivering a visibly youthful, radiant complexion with every use. The ultimate face cream for women and mens anti aging face cream for any skin type.

Smooths Wrinkles & Firms Skin: Powered by Retinol and Collagen — this wrinkle cream for women and wrinkle cream for face deep wrinkles targets fine lines, forehead creases, and sagging skin. As a dedicated forehead wrinkles treatment, it stimulates collagen production and improves skin elasticity for a noticeably firmer, plumper appearance.

Collagen + Hyaluronic Acid Formula: This collagen cream for face and hyaluronic acid cream works synergistically — Collagen firms and rebuilds skin structure while Hyaluronic Acid locks in deep moisture for all-day hydration. A true collagen moisturizer for face that visibly plumps and smooths with consistent use.

Brightening & Even Tone: Enriched with Vitamin C and Niacinamide — this face cream anti aging also targets uneven tone, dullness, and pigmentation. Works as an anti aging moisturizer and brightening treatment in one formula, leaving skin radiant and smooth.

How to Use: Apply to clean face and neck morning and night as your daily moisturizer face cream. In the morning, follow with SPF. Use as a night cream for women anti aging before bed for overnight repair and nourishment. Suitable as a complete anti-wrinkle skin care and facial moisturizer for women routine.

20 AED

18% OffFeatured

R&D Care Rice Milk & Arbutin Whitening Lotion 600ml

Rated 0 out of 5

(0)

Highlights:

R&D Care Rice Milk & Arbutin Whitening Lotion 600ml

Get glowing skin with Arbutin Milk Whitening Lotion. Our lotion helps to get bouncier and brighter skin with this lightweight lotion, which embraces your body with hydration, soft, and supple.

Instructions For Use

Take an adequate amount and apply it to your skin.
Massage it gently until it gets absorbed completely.

45 AED

13% OffFeatured

Creams, Skin Care, Sunscreen

St Dalfour Secret Underarms Whitening Cream 50gm

Rated 0 out of 5

(0)

Highlights:

St Dalfour Secret Underarms Whitening Cream 50gm

Take extra care of your fragile underarm skin with St Dalfour Secret Underarms Whitening Cream. It whitens, hydrates, and gives a mesmerizing aroma to your armpits. Wear what you want and slay in it with complete confidence.

Benefits:

St Dalfour Secret Underarms Whitening Cream brightens nourishes and hydrates the dark, dry, and rough underarms. It soothes skin tingling and itchiness and grants you soft and neat skin. It has strong properties for tackling hyperpigmentation, melanin production, uneven skin tone, and dull skin.

Usage:

Apply on clean and dry underarms. Always do a patch test before using. Message the cream in a circular motion and absorb it completely in the skin. Use daily for promising results, and embrace the vibrant skin of your armpits.

Formulated for all skin types:

Its formulation and nongreasy texture is appropriate for all skin types, including sensitive ones. It also soothes redness, inflammation, and discomfort of the skin. Pursue a confident life and embrace the luminous glow of underarms.

Embrace a cheerful soul:

St Dalfour Secret Underarms Whitening Cream empowers you to fancy your life with supple, healthy, and fragrant armpits. Wear your favorite outfit fearlessly and let the smile tie to your lips. Our cream hydrates and heals your sensitive skin affected by sweat, harsh clothes, pigmentation, or sunburns. Take up the confidence of glowing and neat skin with our cream.

65 AED

20% OffFeatured

Creams, Eye & Lip Care, Skin Care

Yong Chin So White 4 IN 1 Total Solutions 100ml

Rated 0 out of 5

(0)

Highlights:

Yong Chin So White 4 IN 1 Total Solutions 100ml

Used on the armpits, under legs, knees and elbows for enhancing skin radiance, skin softening and whitening.

YC So White 4 IN 1 Total Solutions is ideal to be used on the Armpit, Under Legs, Knees, Elbows for enhancing skin radiance, skin softening, whitening and fulfil all skin needs. It is designed for today’s modern young lady.
So White 4 in 1 Total Solutions is the one-stop formula to:
– Protect the dark spot problems.
– Contains proven natural ingredients with fruity extracts.
– Help you fair, clear your skin.
– Tone your skin.

How to use:

Apply all over dark areas on dry, cleansed skin preferably twice a day in morning and night

40 AED

18% OffFeatured

Shower Gel, Skin Care

Peau Jaune Lightening Shower Gel 750ml

Rated 0 out of 5

(0)

Highlights:

Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Peau Jaune Lightening Shower Gel 750ml

Exfoliating and lightening gel effectively cleanses your skin and gives you a feeling of freshness. Its regular use eliminates dead cells and revives the radiance of the epidermis. Fresh and invigorating fragrance.

Use :

Wash morning and evening with your yellow skin exfoliating gel

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

45 AED

11% Off

PrettyBe Facial Scrub Charcoal 500ml

Rated 0 out of 5

(0)

Highlights:

PrettyBe Facial Scrub Charcoal 500ml

40 AED

4% OffFeatured

AXIS-Y Heartleaf My Type Calming Cream 60ml

Rated 0 out of 5

(0)

Highlights:

AXIS-Y Heartleaf My Type Calming Cream 60ml

A lightweight gel-type calming cream made with Heartleaf and Centella Asiatica to soothe irritated and dehydrated skin. Its unique light formulation is ideal for layering and a light finishing touch.

Stress, hormones, diet, and climate are all factors that cause our skin to be dehydrated, which leads to skin sensitivity and other problems. For this reason our team set out to create new products that hydrate and moisturize your skin according to your unique needs. The “Water Your Skin” project was inspired by our focus on providing the most basic yet essential moisture care. After 10 months of research and testing, we are proud to share with you the “Water Your Skin” products.

115 AED

PRODUCTS ON SALES

View All

14% OffFeatured

Body Enlargement, Creams, Personal Care, Skin Care, Wellness

Yong Chin Breast Enlarging Collagen Cream 200gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Breast Enlarging Collagen Cream 200gm

Yong Chin Breast Enlarging Collagen Cream consists of proprietary blend of natural herbs and collagen that maintain and improve breast firmness. Regular use will stimulate metabolic activity and makes the breasts firm and smooth.

How to use:

Apply with softly massaging around the bust area for 2-5 minutes each morning and night.

30 AED

10% OffFeatured

Conditioner, Gift Sets, Hair Care, Hair Mask, Shampoo

Maxiline Pkc Ultimate Protein Treatment Set 1000ml

Rated 0 out of 5

(0)

Highlights:

Maxiline Pkc Ultimate Protein Treatment Set 1000ml

A revolutionary combination composed of PROTEIN, keratin and collagen, which allows structural change of the hair with extreme volume reduction, fibre alignment, anti frizz and extraordinary smoothness.

The PKC Ultimate micro-particles are carried into the cortex, creating a replenisher content, providing strength, softness and radiance. within minutes PKC is naturally absorbed by the hair fibre. After sealing with the iron, the PKC particles are joined to the cortex proteins, armouring the strands and fully closing the cuticles. this way, PKC provides extraordinary and natural smoothness to the hair.

1.350 AED

11% OffFeatured

Hair Lotion, Hair Care

Queeny Cazara Argan Coconut & Olive Oil Moisture Hair Lotion

Rated 0 out of 5

(0)

Highlights:

Queeny Cazara Argan Coconut & Olive Oil Moisture Hair Lotion

The Queeny Cazara Oil Moisture Hair Lotion is a deeply nourishing and revitalizing formula designed to bring life back to fragile, tired hair. Infused with our signature trio-oil blend, this lightweight yet ultra-hydrating lotion restores strength, softness, and shine, making your hair look and feel healthier with every use.

Key Features:

Instant Rejuvenation: Revives dry, brittle, and weakened hair.
Deep Hydration: Locks in moisture to prevent dryness and breakage.
Trio-Oil Blend: A nourishing combination of natural oils for enhanced softness and shine.
Strengthens Hair: Helps reinforce weak strands, reducing breakage and split ends.
Non-Greasy Formula: Provides long-lasting moisture without weighing hair down.

How to Use:

Apply a small amount of Queeny Cazara Oil Moisture Hair Lotion to damp or dry hair. Distribute evenly from root to tip and style as desired. Use daily or as needed for continuous hydration and protection

40 AED

4% OffFeatured

Makari Extreme Argan & Carrot Oil Tone Boosting Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Makari Extreme Argan & Carrot Oil Tone Boosting Body Lotion 500ml

Give your skin a natural healthy glow with the best selling Tone Boosting Body Lotion. This botanical and vitamin infused body lotion effectively clarifies pigmented spots and blemishes while evening skin tone for a flawless, looking complexion.

Suitable for all skin types, except sensitive

-Must first apply Toning Glycerin, Extreme Botanical Body Oil, BeBe Almond Massage Oil or other botanical oil to freshly cleansed body

-Apply evenly on body at night 3x per week

-Apply sparingly to lightened ares such as inner arms, thighs and legs.

-This product is for the BODY ONLY, DO NOT USE ON THE FACE!!!

-Do not use more than 3x per week. Excessive usage may damage skin.

-Do not use for more than 3-4 months consecutively.

-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day

-Recommend using Voile de Corps Hand and Body Lotion on alternate nights to keep skin hydrated

-Recommend using Clarifying Cream and Exclusive Toning Serum to lighten knuckles, elbows, knees and toes

575 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Veet Gold Turmeric Super Whitening Oil 200ml

Rated 0 out of 5

(0)

Highlights:

Veet Gold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

Turmeric oil, is rich in unsaturated fatty acids and vitamins. It’s effective ingredients, can nourish the skin deeply and extends the skin’s moisturizing properties.

35 AED

13% OffFeatured

Pastil Cucumber Body Lotion 480ml

Rated 0 out of 5

(0)

Highlights:

Pastil Cucumber Body Lotion 480ml

Pastil Body Lotion Is specially formulated and enriched with Moisturizing ingredients for healthy, radiant skin. Its light texture is absorbed quickly in the skin, leaving it soft and hydrated all day long. Frequent usage will make skin visibly radiant and moisturized.

35 AED

13% OffFeatured

Pretty Cowry Garlic Oil 50ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Garlic Oil 50ml

Garlic Oil has so many uses beyond marinades and vinaigrettes, too! We use it to add flavor to pasta dishes, mashed potatoes, roasted meats, and soups. It’s delicious to dip crusty bread in as an easy appetizer. It is also used for fighting stress and…

35 AED

18% OffFeatured

R&D Care Vitamin C HYA Whitening Body Lotion 600ml

Rated 0 out of 5

(0)

Highlights:

R&D Care Papaya Whitening Body Lotion 600ml

Whitening body lotion instantly boosts moisture & skin tone

Made with full of highly nutritious active ingredients helps to protect from UV rays

Product is enriched with papaya extract, Vitamin C & E

It give vibrant, radiant and healthier looking skin

Vitamin C & E are rich in antioxidants that significantly brighten the skin

Papaya enzyme encourages skin cells turnover with no irritations to reveal a smoother and more radiant complexion

45 AED

6% OffFeatured

Curly & Wavy hair, Hair Oil, Hair Care

Doo Gro Infusion Styling Oil with Avocado Oil for Wavy & Loose Curls 133ml

Rated 0 out of 5

(0)

Highlights:

Doo Gro Infusion Styling Oil with Avocado Oil for Wavy & Loose Curls 133ml

Non-greasy, lightweight, for Type 2c, 3a hair
Makes hair feel soft & smooth without weighing it down
Infused with Avocado Oil, Rosemary Leaf Extract & Vitamins
Restores natural shine • Improves manageability
Detangles, Conditions, Moisturizes
Helps repair weak & damaged hair
Mineral Oil & Silicone FreeLocks in Moisture
Frizz Free

DIRECTIONS: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual.

WARNING: Hair is flammable. Flammability is increased by product build-up. Keep hair away from sparks, flame, extreme heat or lit tobacco products. Keep out of reach of children.

85 AED

18% OffFeatured

EZColor For Men M3 Darkest Brown Permanent 80gm

Rated 0 out of 5

(0)

Highlights:

EZColor For Men M3 Darkest Brown Permanent 80gm

Bigen EZ Color for Men works on both your hair and beard with excellent gray hair coverage. EZ Color won’t stain skin, doesn’t drip and provides a natural looking color that lasts. EZ color’s cream formula is easy to apply. Simply comb EZ Color into your hair or beard, wait 10 minutes, then rinse. EZ Color for Men comes in two re-sealable tubes, which means you use what you need, and save the rest for touch-ups or your next hair color application.

Easy, comb-in application

No Stains. No Mess. Bigen EZ Color leaves no trace behind; just a natural, younger-looking you. No tell-tale stains on skin, no messy clean up! Just natural looking color every time. Simply squeeze the cream from both tubes onto the included applicator comb, and comb in. You won’t believe how easy it is to get great results.

45 AED

GIFT SET

View All

13% OffFeatured

Hair Care, Shampoo

Reborn Black Garlic Shampoo 1000ml

Rated 0 out of 5

(0)

Highlights:

Reborn Black Garlic Shampoo 1000ml

Soft, Silky Smooth & luminescent shine for hair. REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

5% OffFeatured

ACM Depiwhite Skin Lightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

ACM Depiwhite Skin Lightening Body Lotion 500ml

ACM’s Body Lotion helps to lighten dark spots, giving you an even and radiant complexion thanks to its nourishing and skin-friendly formula.

Features:

Deeply moisturizes and protects the skin from dryness
Contains nourishing ingredients that promote skin smoothness
Lightweight texture that absorbs quickly without leaving a greasy residue
Suitable for all skin types, including sensitive skin

How to use:

Apply an appropriate amount of lotion to clean, dry skin
Massage gently until fully absorbed
Use daily morning and night for best results

95 AED

11% OffFeatured

Royal Beauty Peach Moisturizing Face Cream 500ml

Rated 0 out of 5

(0)

Highlights:

Royal Beauty Peach Moisturizing Face Cream 500ml

Royal Beauty Peach Moisturizing Face Cream is a hydrating and nourishing cream designed to provide intense moisture while leaving your skin soft, smooth, and radiant.
Infused with natural peach extract, known for its rich vitamin content and antioxidant properties, it helps to revitalize and brighten the complexion.
This lightweight formula absorbs quickly, replenishing dry skin without feeling greasy.
Ideal for daily use, it deeply moisturizes and helps maintain the skin’s natural balance, leaving it feeling refreshed and hydrated throughout the day.
Perfect for all skin types, this cream gives your skin a healthy, glowing appearance.
This cream is enriched with Peach Extract rich in Vitamins, Potassium and Manganese, an ideal ingredient for those concerened about the ageing of skin.
The essentail fatty acids from peach helps your skin retain mositure and maintain elasticity for radiant and relaxed complexion.

40 AED

10% OffFeatured

Silky Cool Hot Oil Coconut Deep Conditioning Hair Treatment for Dry, Frizzy & Damaged Hair 1000ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Hot Oil Coconut Deep Conditioning Hair Treatment for Dry, Frizzy & Damaged Hair 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Oil 200mls

Rated 0 out of 5

(0)

Highlights:

Veet Gold Papaya Super Whitening Oil 200ml

Nourishing Formula: Enriched with almond oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

35 AED

11% OffFeatured

Shower Gel, Skin Care

Yoko Aroma Yuzu Shower Gel 950ml

Rated 0 out of 5

(0)

Highlights:

Yoko Aroma Yuzu Shower Gel 950ml

YOKO AROMA YUZU SHOWER GEL 950ml Yuzu orange scent shower gel. Fresh fragrance from Japan Combines Nano Vitamin C and Vitamin E for clear, smooth, glowing skin like silk. It is also rich in mixed fruit complex. Helps keep the skin soft and moisturized. Naturally radiant

Fresh scent from yuzu orange
Combines nano-vitamin C and vitamin E for smooth, clear, radiant skin
Gently cleanses the skin
Free from silicone and parabens

How to use: Apply to create foam. Use to clean the body skin. Then rinse with clean water.

40 AED

5% OffFeatured

Shower Gel, Skin Care

Bismid Intensive Exfoliating Body Wash for Skin Care 1000ml

Rated 0 out of 5

(0)

Highlights:

Bismid Intensive Exfoliating Body Wash for Skin Care 1000ml

Intensive Exfoliating Body Wash for Skin Care deeply cleanses the skin by removing dead skin cells for a smoother and more refreshed feel. Its advanced formula helps improve the appearance of dull skin, promoting a healthy and even look.

Enriched with Vitamin C and nourishing ingredients, it gently exfoliates the skin, contributing to a more balanced tone. The moisturizing properties keep the skin soft and provide long-lasting comfort throughout the day, making it suitable for regular use.

95 AED

22% OffFeatured

Hair Gel & Spray, Hair Care

Cantu Shea Butter for Natural Hair Coil Calm Detangler 237ml

Rated 0 out of 5

(0)

Highlights:

Cantu Shea Butter for Natural Hair Coil Calm Detangler 237ml

Cantu Shea Butter for Natural Hair Coil Calm Detangler is a detangling spray specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and nourishing ingredients to detangle hair while moisturizing it.

The Coil Calm Detangler helps to gently loosen knots and tangles in the hair to make combing and styling easier. It makes the hair soft, smooth and easy to comb without weighing it down. It also moisturizes the hair and makes it easier to comb.

Cantu Shea Butter for Natural Hair Coil Calm Detangler can be used on dry or damp hair. Hold the spray about 6-8 inches from the hair and spray evenly onto the hair. Gently comb through to loosen knots and style your hair as desired.

The detangler’s formula contains no mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter for Natural Hair Coil Calm Detangler and make detangling and styling your curls easier. Enjoy smooth and easy-to-comb hair that looks naturally beautiful!

35 AED

7% OffFeatured

Dietary Supplement, General Supplements, Skin Supplements, Wellness

JOJI Gluta Collagen DTX

Rated 0 out of 5

(0)

Highlights:

Glowing skin from Inside to outside! with our GLUTA COLLAGEN DTX Mixed Berries
Glutha Collagen DTX mixed Berry

Joji Gluta Collagen DTX (200,000MG) Mixed Berry formulated with a blend of glutathione, marine fish collagen, and citrus fruit extracts including strawberries, raspberries, and blackcurrants.

JOJI Gluta Collagen DTX Mixed Berry is a powerful dietary supplement in convenient, powdered form. Its mellow, fragrant flavor makes it easy to drink by simply mixing one sachet with 100 cc of cold water. In addition to providing natural extracts, this supplement also aids in skin whitening and radiant-looking skin. For best results, consume one sachet daily by tearing open and dissolving in cold water before drinking.

This supplement is packed with active ingredients such as collagen, hyaluronic acid, vitamin C, zinc, and coenzyme Q-10, as well as various extracts with detoxifying and fiber-adding properties.

-Helps for Balancing Excretion
-Helps to Maintain your smooth,soft and radiant skin
-Contains mixture of Glutathione, Collagen Tripeptide, 7 types or berry Extracts and Vitamin C
-Detox For Healthy and Glowing skin

Made in Thailand

65 AED

10% Off