Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

UB Koko Nouveau Hand & Body Lotion 473mls

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UB Koko Nouveau Hand & Body Lotion 473ml

Introducing UB Koko Nouveau Hand & Body Lotion, a nutrient-rich formula that nourishes and moisturizes skin for a silky-smooth feel. Packed with natural ingredients, this 16oz lotion offers 24-hour hydration while promoting healthy skin. Expertly crafted to indulge the senses and leave you feeling refreshed and rejuvenated.

55 AED

50% OffFeatured

Animate 60Pcs Vitamin E Soft Gel Capsules Facial Oil Capsules Milk Main

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Animate Skin Whitening Vitamin E Capsule is specially formulated to increase the natural glow of the skin and even out its tone. This product, which contains 60 capsules, helps you achieve a healthier and smoother appearance by maintaining the moisture balance of the skin. Thanks to the powerful antioxidant properties of Vitamin E, it reduces the appearance of spots on the skin and delays the signs of aging. With regular use, you can make your skin look brighter and more vibrant.

10 AED

14% OffFeatured

Ujooba Fairness Night Cream 50gm

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Ujooba Fairness Night Cream 50gm

Fades Wrinkles | Deep Hydration | Overnight Repair

Wake up to beautiful, glowing skin every morning with Ujooba Glowing Night Cream.
Formulated with Colla Boost Complex and Active Hydration, this rich cream deeply nourishes your skin overnight to reduce fine lines, restore elasticity, and enhance radiance. It’s your perfect nightly companion for youthful, refreshed skin.

✨ Key Benefits

Reduces Wrinkles & Fine Lines: Smooths skin texture and boosts elasticity.
Deep Moisturization: Hydrates deeply to prevent dryness and dullness.
Collagen Boosting Formula: Promotes firmer, plumper skin while you sleep.
Restores Natural Glow: Revives tired skin, giving you a fresh morning look.
Soft & Luxurious Texture: Non-sticky cream that melts easily into your skin.

30 AED

5% OffFeatured

Silky Cool Apricot Exfoliating Scrub with Natural Walnut Shells Face & Body Scrub 4000ml

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Silky Cool Apricot Exfoliating Scrub with Natural Walnut Shells Face & Body Scrub 4000ml

Removes black dead cells & impurities leaves your skin fresh and younger

95 AED

8% OffFeatured

Scrubs, Shower Gel, Skin Care

Neoprosone Lightening Shea Butter Shower Gel 1000ml

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Neoprosone Lightening Shea Butter Shower Gel 1000ml

Revitalize your skin and indulge your senses with Neoprosone Lightening Shea Butter Shower Gel. This luxurious scrub is enriched with nourishing Vitamin A, which works to soften and energize your skin, leaving it instantly smoother and more radiant. The gentle exfoliating action of apricot seeds helps to brighten your complexion by buffing away dead skin cells.

Directions: Apply the scrub to damp skin and gently massage in circular motions, focusing on areas that require extra exfoliation. Rinse thoroughly with warm water. Use 1-2 times a week for best results.

Key Ingredients: Vitamin A, Shea Butter, Coconut Oil.

110 AED

20% OffFeatured

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

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Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

20 AED

6% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

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Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Orange Citrus

Our Orange Oil:

Acts as an anti-inflammatory, antidepressant, antispasmodic, antiseptic, aphrodisiac, carminative, diuretic, tonic, sedative and cholagogue substance

75 AED

13% OffFeatured

R&D Care Licorice Root Whitening Body Lotion 200ml

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R&D Care Licorice Root Whitening Body Lotion 200ml

35 AED

18% OffFeatured

Shower Gel, Skin Care

Piment Doux Exfoliating and Lightening Shower Gel 750ml

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Piment Doux Exfoliating and Lightening Shower Gel 750ml

Piment Doux shower gel exfoliate your skin and whitening your skin leaving it flawlessly radiant.

Piment Doux Exfoliating Shower Gel is a lightening Shower Gel that works wonders in getting rid of skin problems. It removes dirts, impurities, excess oil and also makeup ordinary soaps leave behind.

It contains rich conditioner, collagen, nutrients, and other active components that are specially designed to clear, nourish, hydrate, preserve and also improve the general well-being of your skin.

45 AED

14% OffFeatured

Oils & Moisturizer, Skin Care

Bebecom Pure Glycerin Oil With Vitamin-E, 100ml

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Bebecom Pure Glycerin Oil With Vitamin-E, 100ml

Bebecom Pure Glycerin Oil with Vitamin E is a luxurious skincare oil specially formulated for normal and dry skin types. Enriched with the natural goodness of pure glycerin and vitamin E, this oil provides intensive hydration and nourishment for your skin. Glycerin acts as a powerful humectant, attracting and retaining moisture to keep your skin deeply hydrated and prevent dryness. Vitamin E, known for its antioxidant properties, helps to protect the skin from environmental damage and promotes a healthy and radiant complexion.

The lightweight and non-greasy formula quickly absorbs into the skin, leaving it feeling soft, smooth, and revitalized. Bebecom Pure Glycerin Oil with Vitamin E is perfect for daily use, providing your skin with the essential nutrients it needs to look and feel its best. With its generous 100ml size, this skincare oil ensures you have an ample supply for prolonged use, helping you maintain hydrated and healthy skin every day. Indulge your skin with the nourishing benefits of glycerin and vitamin E with Bebecom Pure Glycerin Oil with Vitamin E for normal and dry skin.

30 AED

PRODUCTS ON SALES

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7% OffFeatured

Serums, Skin Care

Roda Roji Calamine Salicylic Acid Ac Care Ampoule 30ml

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Roda Roji Calamine Salicylic Acid Ac Care Ampoule 30ml

This lightweight serum is designed to support clearer, more balanced skin by gently exfoliating and helping to refine texture. Ideal for oily and blemish-prone skin types, it works to maintain a healthier-looking complexion through a carefully selected blend of ingredients.

Key Benefits:

Balancing & Clarifying: Helps reduce visible oiliness and improve the look of uneven skin texture.
Gentle Exfoliation: With AHA and BHA acids, it supports the natural renewal of the skin’s surface for a smoother appearance.
Soothing & Hydrating: Infused with calamine and botanical extracts to help comfort the skin and maintain hydration.
Multi-Action Formula: Designed to address common concerns such as excess oil, visible pores, surface dryness, and uneven tone.

65 AED

7% OffFeatured

Roda Roji Ferulic Vitamin C E Antioxidant Ampoule 30ml

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Roda Roji Ferulic Vitamin C E Antioxidant Ampoule 30ml

Roda Roji Ferulic Vitamin C E Antioxidant Ampoule Serum, with its concentrated content of ferulic acid, vitamin C and vitamin E, is the perfect choice for those with dull and tired skin prone to pigmentation, wrinkles and persistent post-acne signs
Key features:
Restores and enhances skin?s appearance: This antioxidant ampoule is designed to restore radiance, firmness and even skin tone, giving skin a healthy, youthful appearance.
Powerful antioxidant action: Active ingredients such as ferulic acid, vitamins C and E provide protection against free radicals and fight premature skin aging.
Stimulates collagen synthesis: With vitamin C and other active ingredients, the product stimulates the natural production of collagen, contributing to skin elasticity and firmness.
Fights pigmentation and inflammation: niacinamide and Coptis chinensis root extract, work to prevent the appearance of pigmentation spots and inflammation, giving an even and healthy skin tone.

65 AED

8% OffFeatured

Cleansers, Personal Care, Skin Care

Bepanthen Derma Gentle Face Cleanser 200ml

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Bepanthen Derma Gentle Face Cleanser 200ml

Bepanthen® DERMA Gentle Face Cleanser has a unique soap-free gel formulation. It gently and effectively cleanses and protects, removing impurities while maintaining the skin’s natural moisture levels, leaving it fresh and clean without weakening its natural protective barrier.

Its B5 Repair Complex contains:

Dexpanthenol, which works deep within the skin to repair the
the disrupted cell renewal process
Vitamin B3 to soothe itchy dry skin
Natural lipids including shea butter and argan oil to replace lost skin lipids
Glycerine provides immediate and long-lasting moisturization
Dermatologically tested. Based on science and recommended by experts with 0% fragrance, 0% preservatives, and 0% colorants.

110 AED

10% OffFeatured

Silky Cool Stress Hair Shampoo 1000ml

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Silky Cool Stress Hair Shampoo 1000ml

Cleans the scalp and prevent in developing dandruff.

45 AED

10% OffFeatured

Fruit of the Wokali Brightening And Antioxidant Body Scrub With Strawberry Extract 600gm

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Fruit of the Wokali Brightening And Antioxidant Body Scrub With Strawberry Extract 600gm

Fruit of the Wokali Strawberry Natural Sherbet Scrub (Strawberry and Sweet Cream Body Scrub)

Product type: “Sherbet” type body scrub / Brightening and antioxidant treatment

Main ingredients:

Strawberry Extract: A natural source of antioxidants and Vitamin C that help to protect, beautify and brighten skin tone.
Sugar: A natural, fine-grained exfoliant that effectively and gently polishes away dead skin cells.
Sweet Cream: A moisturizing base that provides a creamy texture, preventing irritation and nourishing the skin during the process.

Main benefits:

Radiant Renewal: Removes the dry, dull layer of skin, revealing noticeably softer, smoother, and more radiant skin.
Juicy Hydration: Thanks to the properties of strawberry, the skin recovers its essential moisture, looking fresh and revitalized after rinsing.
Illuminating Power: The Vitamin C present in the fruit helps to even out skin tone and restore the natural radiance of tired skin.
Nutrition and Balance: Deeply nourishes the surface layers while balancing hydration levels, ensuring a silky feel.
Stimulation of Circulation: The action of the massage with sugar boosts microcirculation towards the skin surface, promoting regeneration and firmness.
Sensory Experience: Its sweet fragrance of fresh strawberries activates the senses, turning the bath into a revitalizing spa moment.

45 AED

11% OffFeatured

Hair Care, Hair Cream

Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

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Bolony Oxidizing Emulsion Cream Vol 20 (6%) 1000ml

Oxidizing emulsion cream with hydrogen peroxide base for developing hair colour.

This high quality hydrogen peroxide based perfumed oxidizing emulsion cream with its rich formulation is easy to apply, gives a compact mixture and ensures uniform and consistent colour results.

How to use:

Mix well the coloring cream and the oxidizing emulsion cream (depending on the mixing ratio required by coloring)/ Part your hair into small sections. Apply the color first to roots and immediately through the length of your hair. Once applied, leave for 25 minutes and rinse well with shampoo.

40 AED

10% OffFeatured

Pretty Cowry Face Scrub Cream Almond, 500ml

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Pretty Cowry Face Scrub Cream Almond, 500ml

45 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

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Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

15% OffFeatured

Irish Gold Skin Firming Lotion 300ml

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Irish Gold Skin Firming Lotion 300ml

Helps firm skin and diminish signs of aging by supporting collagen synthesis and the skin’s ability to repair damage resulting from UV rays, pollutants and chemicals. This lotion can be used on its own or as part of your skin repair regime.

85 AED

14% OffFeatured

Deodorants & Antiperspirants, Fragrances, Personal Care

FemFresh Intimate Active Fresh Deodorant 125ml

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FemFresh Intimate Active Fresh Deodorant 125ml

Spray on freshness thanks to the silver ions technology in femfresh Ultimate Care Active Fresh Deodorant.

Say hello to the ultimate deo. Specially designed for your delicate intimate skin, this gem of a spray will keep you fresher for longer thanks to its unique MULTIActif freshening complex with silver ions. This is one spray that’ll keep you fresh all day. You can also discreetly spray some on your lingerie to lightly scent it.

30 AED

GIFT SET

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15% OffFeatured

Fair & White Miss White Dark Spot Corrector 50ml

Skin Care, Spot Corrector

Fair & White Miss White Dark Spot Corrector 50ml

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Fair & White Miss White Dark Spot Corrector 50ml

Reduces dark spots and helps fight pigmentation, smoothes and restores even skin tone. Treatment makes your hair stronger and more active and grows back permanently and effectively.

55 AED

25% OffFeatured

Lemon Clear Exfoliating Soap 200g

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Lemon Clear Exfoliating Soap 200g

Lemon Clear soap, rich in vitamins C and E, helps fight dark spots and even out the complexion.It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance.

This soap promotes cell renewal thanks to its antioxidant-rich formula.Thanks to the vitamin C it contains, the LEMON CLEAR exfoliating soap restores radiant, clean skin.

15 AED

10% OffFeatured

DH7 Gold Soin Lumiére Lightening Body Milk 500ml

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DH7 Gold Soin Lumiére Lightening Body Milk 500ml

DH7 Gold “Soin Lumiére” Lightening Body Milk is excellent to lightens your skin and moisturizes. A full efficiency for a perfect complexion and a smooth skin
Liste INCI : Aqua, Aloe Barbadensis gel, Paraffinum Liquidum, Glycerin, Glyceryl Stearate, Kojic Diplamitate, Kojic Acid, Urea, Ceteareth-20, Prunus Amygdalus Dulcis oil, Phenoxyethanol, Ceteareth-12, Cetearyl Alcohol, Butyl Methoxydibenzoylmethane, Ethylhexyl Methycinnamate, Butylene Glycol, Chlorphenesin,

450 AED

29% OffFeatured

Bioskin Lightening Body Cream 150ml

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Bioskin Lightening Body Cream 150ml

BIOSKIN cream moisturizes your skin and lightens it gradually. Enrched with pomegranate extracts, it deepens its protective action thanks to the antioxidant properties of the pomegranate. Your skin regains firmness, softness and radiance.

Product benefits

The skin regains firmness, softness and radiance.
The lines are smoothed.
The complexion is clarified and radiant.

How to use

Apply the BIOSKIN® cream after the shower, morning and evening on a dry skin and to make it penetrate by massaging gently with small circular movements.

25 AED

17% OffFeatured

Purec Pure Egyptian Magic Whitening Body Soap 250gm

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Purec Pure Egyptian Magic Whitening Body Soap 250gm

Experience the luxury of Egyptian Original Pure Whitening Gold Soap, a premium skincare product crafted with the finest ingredients to give you radiant, glowing skin. This soap is enriched with pure gold particles and natural whitening agents, meticulously formulated to brighten and rejuvenate your complexion.

25 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Wild Freesia Deodorant 65gm

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Lady Speed Stick Wild Freesia Deodorant 65gm

Freshness Morning to Night! Lady Speed Stick Antiperspirant Deodorant, Fresh Essence antiperspirant stick provides a burst of freshness when you need it. Lady Speed Stick Antiperspirant Deodorant, Fresh Essence antiperspirant stick is formulated with 48-hour protection against odor and wetness, this Antiperspirant Deodorant reduces underarm perspiration. This Antiperspirant Deodorant is also formulated to leave no white residue on the skin.

25 AED

American Dream Cocoa Butter Original Lotion 473ml

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American Dream Cocoa Butter Original Lotion 473ml

An all over body lotion to massage in to dry to extra dry skin.

Restores balance to the skins barrier to lock in moisture

For best results apply just after bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

45 AED

10% OffFeatured

Yong Chin X3 Vitamin C Serum 30gm

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Yong Chin X3 Vitamin C Serum 30gm

Unleash your skin’s natural brilliance: embrace the power of vitamin C.

YC X3 Vitamin C Serum is a specially formulated concentrated serum that contains Vitamin C. It revitalizes, repairs, and promotes skin whitening. The combination of Vitamin C and E provides intense whitening, minimizes fines, and reduces wrinkles. Vitamin C, a powerful natural antioxidant, effectively protects the skin from aging and promotes smoother skin.

How to use:

Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.

45 AED

8% OffFeatured

Bigen Speedy Fast Hair Dye Color 882 Black Brown 80gm

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Bigen Speedy Fast Hair Dye Color 882 Black Brown 80gm

Bigen Speedy Fast Hair Dye, color 882 Black Brown, is a permanent hair dye that completely covers gray hair in just 5 minutes. The dye comes with a gentle formula that is free of ammonia and contains plant extracts that nourish the hair and maintain its health.

Benefits and features:

Completely covers gray hair in just 5 minutes.

Gentle ammonia-free formula.

It contains plant extracts that nourish the hair and maintain its health.

Suitable for men and women.

Easy to use.

Natural and beautiful black brown colour.

55 AED

18% OffFeatured