Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Neoprosone Beauty Soap with Dual Nourishment 80gm

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Neoprosone Beauty Soap with Dual Nourishment 80gm

Antibacterial cleansing bar fights bacteria, removing impurities and softening skin without over-drying.

Directions:

Form a rich lather between hands and apply to face/body as needed. Gently massage, rinse and let dry.

Also, follow up with Skin Protect SPF 50 Sunscreen every morning to maintain an even skin tone.

30 AED

13% OffFeatured

Valera Peel Off Mask Nila Zarka

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Valera Peel Off Mask Nila Zarka

35 AED

25% OffFeatured

RDL Kalamansi Whitening Soap 135g

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RDL Kalamansi Whitening Soap 135g

A skin whitening soap especially formulated with Kalamansi Extracts which contain Vitamin C for longer protection against body odor. Enriched with honey that moisturizes your skin, leaving it soft. Suited for oily skin..

With Vitamins A C & E A skin whitener specailly formulated with Kalamansi extracts which contains vitamin C for longer protection against body odor Enriched with honey that moisturizes your skin leaving it soft Suited for oily skin that help stimulate cell growth These vitamins are excellent sources of nutrients for the skin Suited for damaged skin

15 AED

8% OffFeatured

Purec Pure Egyptian Magic Whitening Gold Lotion 300ml

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Purec Pure Egyptian Magic Whitening Gold Lotion 300ml

The best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense with Egg Yolk & L-Glutathione. It gives a tinted overall whitening and firming of the face and body within 14 days of use.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

14% OffFeatured

Oils & Moisturizer, Skin Care

Pure White Gold Glowing Lightening Oil 100ml

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Pure White Gold Glowing Lightening Oil 100ml

Pure White Gold Glowing Lightening Oil Pure White Gold Glowing is concentrated with 6 precious vegetal oils {Argan, Macadamia, Hazelnut, Carrot, Sweet Almond and Camellia} combines active ingredients enriched with plant extracts and antioxidant properties of vitamin E. To Brighten your body

Pure white Precious maxi tone oil very strong oil that helps clears all appearance of spot therefore giving you a spotless and flawless skin.It naturally lighten dark spot.

30 AED

6% OffFeatured

Shower Gel, Skin Care

Active Caviar Drip Shower Gel Arbutin Licorice 1000ml

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Active Caviar Drip Shower Gel Arbutin Licorice 1000ml

Active caviar drip arbutin+ licorice strong whitening exfoliating shower gel

Arbutin even out and brightens

Skin tone lightens darken areas & can help with disappearance of scars

licorice remove excess melanin brightens skin in another way

it contains liquiritin & active compound that helps to reduce existing melan!n in the skin

150 AED

6% OffFeatured

Anua Vitamin C Niacin Tone Up Blemish Pad 185ml

Cleansers, Tonners, Skin Care

Anua Vitamin C Niacin Tone Up Blemish Pad 185ml

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Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

Deep Pore Cleansing For All Skin Types- Creates a delicate light foam infused with Heartleaf Extract, making it gentle enough for all skin types, especially suitable for deep cleansing oily, combination skin

Gentle Exfoliation- Contains 3,000ppm Heartleaf powder which helps to gently clear deep within the pores, exfoliate dead skin cells and effectively clear any impurities

Soothes And Calms Skin- Quercetinol extracted from Heartleaf, known to effectively cure inflammation, quickly calms the skin and keeps the skin soothed even after cleansing

150 AED

4% OffFeatured

Creams, Lotion, Skin Care

QV Moisturizing Cream for All Skin Types 500gm

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QV Moisturizing Cream for All Skin Types 500gm

A highly effective moisturizing cream for dry skin, especially after showering, bathing, shaving, exposure to harsh climatic conditions, and at night. This rich, protective cream replenishes the skin and helps repair dry areas. It contains squalene, a natural component found in the skin’s oil. Areas prone to dryness like the elbows, knees, and hands will just love what QV Cream can do to help.

It’s a light moisturizer that can be used every day for sensitive, dry, and itchy skin. It also helps to lock in the natural moisture by acting as a protective barrier.

Benefits and features:

Recommended for moisturizing dry skin.
Helps to seal in natural moisture by acting as a protective barrier.
Helps protect against dryness.
pH-balanced, low-irritant formulation, free from fragrance, colour, lanolin and propylene glycol.
Suitable for sensitive skin and flaking or itchiness due to dry skin conditions.
Suitable for infants and the elderly.
24 hour moisturising/hydration.
Vegan Friendly – contains no animal-derived ingredients
[ GENTLE ON SKIN ] Recommended for daily use and Suitable for dry skin, sensitive skin, oily skin, and acne-prone skin
A highly concentrated, rich, moisturizing cream
Hypoallergenic
Protects against water loss by sealing in skin’s natural moisture
Use as often as required to moisturize areas such as elbows and knees
Imported Made in Australia.

How to use:

Apply an appropriate amount of cream to clean, dry skin.

Gently massage the cream until it is completely absorbed by the skin.

The cream can be used daily on the face and body.

125 AED

13% OffFeatured

Donkey Milk Facial Serum Blue 50ml

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Donkey Milk Facial Serum Blue 50ml

Donkey Milk Facial Serum, a luxurious, nutrient-rich formula designed to revitalize and restore your skin. Infused with natural Vitamin E, collagen, and donkey milk, this serum addresses multiple skin concerns, including hydration, firmness, and brightness. Perfect for all skin types, it’s a gentle yet effective solution for radiant, youthful skin.

Key Benefits:

Anti-Aging: Reduces the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.
Deep Hydration: Provides intense moisture, leaving skin soft, supple, and deeply nourished.
Brightening Effect: Improves skin tone and boosts radiance, revealing a natural glow.
Firming: Enhances skin elasticity for a firmer, lifted appearance.
Natural Ingredients: Enriched with donkey milk, Vitamin E, and collagen for gentle yet powerful care.

Features:

Donkey Milk: Packed with vitamins and nutrients to nourish and revitalize the skin.
Vitamin E: Provides antioxidant protection and supports skin repair.
Collagen: Improves skin elasticity and minimizes signs of aging.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.
Gentle on Skin: Suitable for all skin types, including sensitive skin.

35 AED

Dr.Meinaier Natural And Health Body Scrub, Coffee Flavour, 680g

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Dr.Meinaier Natural And Health Body Scrub, Coffee Flavour, 680g

Massage onto skin the with circular motions starting with any sore muscles or cellulite, the legs, then arms and body, making your way towards your heart.

This scrub made exclusively to scrub away all the dead skin cells, blackheads, impurities, pollution, and unwanted tan.

This Scrub evenly polishes your skin to give you a smooth and irresistibly soft skin.

45 AED

PRODUCTS ON SALES

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10% OffFeatured

Hair Care, Hair Growth

Wonder Gro Biotin Styling Gel 907gm

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Wonder Gro Biotin Styling Gel 907gm

Wonder Gro Biotin Styling Gel will keep your hair strong and healthy throughout the styling process. Infused with nutrients and vitamins, this styling gel revitalizes and defines curls while providing long-lasting hold.

45 AED

29% OffFeatured

Pastil Lemon Foot Scrub for Soft & Supple Feet 180ml

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Pastil Lemon Foot Scrub for Soft & Supple Feet 180ml

It works to whiten, lighten and remove dark spots on the face and all parts of the body, as it removes freckles and pimples from the face, and is used to lighten the knees and elbows in particular.

Rich in antioxidants that works to combat harmful free radicals, whose buildup contributes to the destruction of skin cells, and thus the appearance of wrinkles, signs of aging, and scarring.

It can help reduce signs of aging and tighten skin pores for a cleaner and smoother looking skin.

25 AED

12% OffFeatured

Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

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Easy Glow Pure Brightening Toning Face Cream Anti Sun Burn 80gm

Age Spots, Blemishes, Dark Circles, Discoloration, Acne, Lightening, Early Signs of Aging, Dark Spots, Hydration, Nourishing, Radiance, Redness, Regenerating, Restorative, Revitalizing, Skin Firming

75 AED

7% OffFeatured

Baby Lotion, Conditioner, Hair Care, Kids & Baby Care

Sunny Isle Kids Care Moisture-Rich Leave-In Detangler 236ml

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Sunny Isle Kids Care Extreme Hydrating Shampoo 236ml

Sunny Isle Kids Care Extreme Hydrating Shampoo is a moisture-rich formula designed to gently cleanse and hydrate children’s hair. Suitable for curls, coils, and waves, this shampoo is infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice to help leave hair feeling soft, manageable, and refreshed.

Key Features:

Gently cleanses children’s hair without stripping moisture
Infused with Jamaican Black Castor Oil, coconut oil, and aloe leaf juice
Helps support softness, shine, and manageability
Suitable for curls, coils, and waves
Light, fresh scent
Ideal for kids with active lifestyles and frequent wash needs

How to Use:
Apply to wet hair, gently massage into scalp and hair, then rinse thoroughly. For best results, follow with Sunny Isle Kids Care Extreme Hydrating Conditioner.

Note: For external use only. Individual results may vary.

65 AED

10% OffFeatured

Silky Cool Collagen Hair Mask Deep Conditioning Treatment with Marine Collagen & Amino Acids 1000ml

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Silky Cool Collagen Hair Mask Deep Conditioning Treatment with Marine Collagen & Amino Acids 1000ml

Revive dry, damaged, or lifeless hair with the Silky Cool Collagen Hair Mask 1000ml, a deeply nourishing treatment enriched with marine collagen and a blend of three essential amino acid proteins. This concentrated mask penetrates deeply to strengthen hair from roots to ends, helping restore elasticity, shine, and softness.

Ideal for all hair types, especially damaged or chemically treated hair, the mask supports hair regeneration by locking in moisture and reinforcing the hair structure. Regular use leaves hair visibly healthier, smoother, and more manageable.

How to Use:

After shampooing, apply a generous amount to scalp and hair.
Gently massage and spread evenly through the lengths.
Leave on for a few minutes.
Rinse thoroughly with water.

45 AED

20% OffFeatured

Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

Skin Care, Spot Corrector

Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

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Gluta White wiith Glutathione & Collagen Face Cream Dark Spot Corrector 15gm

Based on glutathione and collagen, Gluta White lightening cream gives your skin a boost of youth and radiance. It purifies, eliminates spots and imperfections, and is suitable for all skin types.

Formulated with dual active ingredients Glutathione and Collagen, Glut white exfoliating clarifying soap softens, cleanses the skin without drying it and rids dead cells. Supreme healthy white Skin.

Reduce wrinkle, Boost up collagen, Anti-aging. Reduce freckles, Acne Scars, Remove dark spots. Reduce and fitting the face Pores.

20 AED

11% OffFeatured

Laser White Face and Body Scrub with Apricot 500gm

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Laser White Face and Body Scrub with Apricot 500gm

40 AED

7% OffFeatured

A3 Lemon Lightening Serum for Dry Skin 50ml

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A3 Lemon Lightening Serum for Dry Skin 50ml

Enhance your skin’s clarity and even tone with A3 Lemon Lightening Serum, specifically formulated for dry skin with the powerful KAD® ingredient.

A3 Lemon Lightening Serum is a powerful solution designed to brighten and even out your skin tone. Formulated specifically for dry skin, this serum contains KAD®, a safe and highly effective functional ingredient of vegetable origin. Here’s why it’s essential for your skincare routine:

Skin Clarity: Improves skin clarity, giving you a more radiant and even complexion.

Lightening Effect: Effectively lightens dark spots and uneven areas, enhancing your skin’s natural beauty.

Moisturizing: Provides essential moisture to dry skin, ensuring it stays hydrated and smooth.

Safe Ingredients: KAD® is a proven ingredient for safe and effective skin lightening.

Easy Absorption: The lightweight formula absorbs quickly into the skin without leaving a greasy residue

65 AED

17% OffFeatured

Pr.Francoise Bedon Lightening Serum Excellence Luxe 50ml

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Pr.Francoise Bedon Lightening Milk Excellence Luxe 500ml

Formulated with vitamins this formula treats and eliminates scars, age and sun spots leaving the skin lighter and more radiant

125 AED

13% OffFeatured

Conditioner, Hair Care

Mielle Pomegranate & Honey Detangling Conditioner 355ml

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Highlights:

Mielle Pomegranate & Honey Detangling Conditioner 355ml

A Prime + Define™ styling system formulated for thick, curly hair resulting in intense hydration and silkiness. Mielle Organics Pomegranate & Honey Moisturizing and Detangling Conditioner provides this and more. This conditioner locks in moisture, strengthens thick curly hair, prevents breakage and split ends, and gives your hair an overall smooth, silky texture. Pair it with Mielle’s other thoughtfully made Type 4 hair products for a perfect hair care routine from start to finish. Add our Pomegranate & Honey Leave-In Conditioner to your order to prime wet hair for styling and create a defined finish. Your hair will thank you over and over again!

Key Benefits:

Achieve shiny, smooth-to-the-touch hair

Perfect for any curl pattern

Provides superior slip and enhances texture

65 AED

GIFT SET

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15% OffFeatured

Creams, Spot Corrector, Skin Care

Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

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Highlights:

Neutrogena Cellular Boost Anti-Aging Day Cream SPF20 50ml

Inspired by nature, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 is formulated with Anti-Ageing Hexinol™ to help stimulate the production of natural collagen and elastin, so that your skin is left feeling soft, smooth, and renewed.

Powered with Vitamin C, Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20 helps correct uneven skin tone and reduces the appearance of dark spots. It also contains UVA and UVB filters that protect your skin from sun damage.

Help cool down visible signs of aging caused by ‘cellular burnout’ with Neutrogena Cellular Boost Anti-Ageing Day Cream SPF 20!

Features & Benefits:

Formulated with Anti-Ageing Hexinol™
Stimulates the production of natural collagen and elastin
Cools down visible signs of aging caused by cellular burnout
Promotes skin surface renewal
Powered with Vitamin C to correct uneven skin tone & reduce dark spots
Contains SPF20 to protect skin from sun damage
Suitable for daily use
Dermatologist tested

How to use:

Apply daily to a thoroughly cleansed face and neck as a last step of your routine. Massage with circular movements for best penetration. For best results, apply twice a day.

85 AED

20% OffFeatured

Reborn Gold Mineral Scrub 500ml

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Reborn Gold Mineral Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

17% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Lemon Clear Clearing Beauty Oil 60ml

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Highlights:

Lemon Clear Clearing Beauty Oil 60ml

This Oil is a daily protective care. It evens skin tone, corrects, protects, brightens. It moisturizes your skin at the same time. Your skin is protected against premature signs of aging. The formula of this Cream has been specially designed to meet the nature of African skins and adapt to their needs. It retouches the skin to correct any imperfection. I targets the most difficult areas to treat e.g. hand, feet and joints. Apply it on affected areas after shower.

25 AED

18% OffFeatured

Shower Gel, Skin Care

Purec Pure Egyptian Magic Lamon Whitening Shower Cream 1000ml

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Highlights:

Purec Pure Egyptian Magic Lamon Whitening Shower Cream 1000ml

Transform your daily shower routine into a luxurious skincare ritual with the Egyptian Magic Whitening Shower Cream.

If you’re looking for radiant, even-toned skin, this shower cream is your ultimate go-to.

It not only cleanses but also works to brighten your complexion, leaving you with glowing, healthy skin.

Say goodbye to dullness and hello to a luminous glow!

45 AED

10% OffFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Rosemary Hot Oil Hair Treatment 1000ml

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Highlights:

Skin Doctor Rosemary Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Rosemary Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damage and increases its resistance to breakage.
– Provides extraordinary softness and smoothness.
– Moisturizes.
– Gives shine.
– Protects the hair.

H0w to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

45 AED

22% OffFeatured

UB Macho Star Hand & Body Lotion 473ml

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Highlights:

UB Macho Star Hand & Body Lotion 473ml

UB MACHO STAR Hand & Body Lotion 16 oz Moisturizer for Men A creamy moisturizing lotion with Tea Tree Oil, Alpha Hydroxy and pro vitamin to help your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing. Size. 16 oz Made in USA

35 AED

25% OffFeatured

Yong Chin Whitening Dead Sea Mud Face Wash 100ml

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Highlights:

Yong Chin Whitening Dead Sea Mud Face Wash 100ml

Helps to gently cleanse away oil, detoxify and naturally draw pore-clogging dirt from skin

YC Whitening Dead Sea Mud Face Wash is formulated using mineral & rich mud from Dead Sea that helps to gently cleanse away oil, detoxify, deep cleanse and naturally draw pore-clogging dirt from skin. With daily use, skin will become cleaner, refreshed and healthier.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

25% OffFeatured

AmAcne Prone Skin Acne Deep Cleansing Facial Serum for Acne Treatment 60ml

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Highlights:

AmAcne Prone Skin Acne Deep Cleansing Facial Serum for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

30 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7 Intense Blond 100ml

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Bolony Hair Color Cream 7 Intense Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

17% OffFeatured