Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

Silky Cool Gentle Deep Cleansing Face Wash with Frankincense Facial Wash Foam 150ml

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Silky Cool Gentle Deep Cleansing Face Wash with Frankincense Facial Wash Foam 150ml

Refresh and cleanse your skin with SC Facial Wash Foam, infused with the calming essence of Frankincense. This gentle yet effective formula removes impurities while maintaining skin’s natural moisture balance. Enriched with Niacinamide for a radiant complexion and Boswellia Serrata Extract (Frankincense) to soothe and revitalize, it leaves your skin feeling fresh, soft, and purified.

Key Benefits:
✔ Deeply cleanses without stripping moisture
✔ Soothes and revitalizes with Frankincense extract
✔ Enriched with Niacinamide for a healthy glow
✔ Suitable for daily use

Boswellia Serrata Extract is ideal for those looking for a natural ingredient that soothes, protects, and rejuvenates the skin!

What is Boswellia Serrata Extract?
Commonly known as Frankincense Extract, is derived from the resin of the Boswellia Serrata tree, which grows in India, Africa, and the Middle East. It has been used for centuries in traditional medicine for its powerful anti-inflammatory, soothing, and healing properties.

25 AED

9% OffFeatured

Silky Cool Rose Foot & Body Scrub Gel 1000ml

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Silky Cool Rose Foot & Body Scrub Gel 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

50 AED

22% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Almond Super Whitening Oil 200ml

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Veet Gold Almond Super Whitening Oil, 200ml

Veetgold Super Whitening Oils are specially formulated for face and body, offering a range of benefits tailored to meet your skin’s unique needs. Available in Almond, Papaya, and Carrot variants, these oils are enriched with natural extracts to deeply nourish, repair, and brighten the skin. Designed to target blemishes, uneven skin tone, and dryness, these oils promote a smoother, more radiant complexion with visible results in just 7 days. Whether you’re looking to repair damaged skin, reduce dark spots, or improve elasticity, Veetgold Super Whitening Oils provide effective solutions for daily skincare.

Key Features:

Almond Variant: Deep hydration and repair with anti-aging properties, reducing fine lines and wrinkles.

35 AED

40% OffFeatured

Goldman Clarifying Milk 125ml

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Goldman Clarifying Lotion 125ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

15 AED

4% OffFeatured

Creams, Face Wash, Skin Care

Geisha Beauty Secrets Kojic Acid Face Polish with Papaya Extract 50g

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Geisha Beauty Secrets Kojic Acid Face Polish with Papaya Extract 50g

Discover the transformative power of Geisha Kojic Acid Face Polish. This unique formula combines the potency of kojic acid, licorice root, and papaya extracts, renowned for their safe and effective skin-brightening properties. Say goodbye to stubborn dark spots and skin discoloration, and revel in a clear and radiant complexion.

Directions: Begin with clean skin. Take a quarter-size amount of the scrub and gently polish away dead skin using upward strokes.

Ingredients: Sugar, Emulsifying Wax NF, Bees Wax, Shea Butter, Cocoa Butter, Coconut Oil, Sunflower Oil, Papaya Extract, Kojic Acid, Licorice Root, Lemon Essential Oil, Phenoxyethanol (Eco-certified, gentle, paraben-free preservative), d’Alpha Vitamin E, and Organic Turmeric extract.

130 AED

14% OffFeatured

Precious Skin Serum Vit C Lemon Soap, Citrus Limon Fruit Extract 70gm

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Precious Skin Serum Vit C Lemon Soap, Citrus Limon Fruit Extract 70gm

Discover the secret to luminous, healthy-looking skin with Precious Skin Serum Vit C Lemon Soap 70g. This unique formula combines the power of Vitamin C and the invigorating scent of lemon to cleanse, brighten, and revitalize your complexion. Each 70g bar is packed with antioxidants and skin-loving ingredients designed to reveal your skin’s natural radiance.

30 AED

5% OffFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

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Makari Extreme Argan & Carrot ( Body Lotion, Serum & Soap ) 3-pc Set

This extreme carrot and argan oil gift set will clarify, unify and illuminate your complexion with this 3-pc body radiating collection. Formulated with our most advanced botanical brighteners, this gift-set effectively treats hyperpigmentation reviving skin tone’s unblemished brilliance and returns complexion to a beautiful, glowing appearance.

Recommended for all skin types except sensitive.

Toning Cream used on face recommended for dry, normal and maturing skin types only.

3-pc Extreme Toning Set Includes:

Exfoliating Soap: Cleanse and exfoliate skin daily, morning and night

Lightening Serum:

Target severly darkened pigmented areas such as dark spots, scars, blemishes, age spots

Mix a few pumps with with toning milk, gel or cream to boost lightening

Toning Milk: Tone and moisturize body unifying complexion. Body only product. Do not apply to face or neck.

Caution: The Extreme collection is not recommended for sensitive skin types or first time users of Makari products. The formulas are very powerful and may cause irritation, inflammation or outbreaks. If irritation, inflammation or outbreaks occur, discontinue use immediately. We recommend first time users to start with the Naturalle or Classic Bright Skin collections before progressing to the Extreme collection.

1.145 AED

20% OffFeatured

Creams, Eye & Lip Care, Skin Care

Yong Chin So White 4 IN 1 Total Solutions 100ml

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Yong Chin So White 4 IN 1 Total Solutions 100ml

Used on the armpits, under legs, knees and elbows for enhancing skin radiance, skin softening and whitening.

YC So White 4 IN 1 Total Solutions is ideal to be used on the Armpit, Under Legs, Knees, Elbows for enhancing skin radiance, skin softening, whitening and fulfil all skin needs. It is designed for today’s modern young lady.
So White 4 in 1 Total Solutions is the one-stop formula to:
– Protect the dark spot problems.
– Contains proven natural ingredients with fruity extracts.
– Help you fair, clear your skin.
– Tone your skin.

How to use:

Apply all over dark areas on dry, cleansed skin preferably twice a day in morning and night

40 AED

17% OffFeatured

Skin Doctor Cucumber Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas

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25 AED

31% OffFeatured

Eveline Concentrated AHA Regeneration Serum 18ml

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Highlights:

Eveline Concentrated AHA Regeneration Serum 18ml
A concentrated, advanced formula gently rejuvenates the skin by exfoliating dead skin cells and enhancing radiance.
It contains alpha hydroxy acids (AHAs) that improve skin texture.
It helps even out skin tone and reduce the appearance of pigmentation, fine lines, and enlarged pores.Thanks to its light texture and rapid absorption, it is suitable for all skin types and leaves skin visibly smoother and with a radiant, renewed appearance.
- Gentle Rejuvenation
- Effective Exfoliation
- Natural Glow
- Evening Tone
- Reducing Pigmentation
- Fast Absorbing
- Suitable for all skin types
Ingredients:
Aqua (Water), Glycolic Acid, Propanediol, Glycerin, Mandelic Acid, Malic Acid, Salicylic Acid, Lactic Acid, Citric Acid, Hydroxyethylcellulose, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hydroxide, Ethylhexylglycerin, Phenoxyethanol.

45 AED

PRODUCTS ON SALES

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17% OffFeatured

Skin Care, Spot Corrector

Hi Glow Anti Marks Intensive Glow Whitening Cream

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Hi Glow Anti Marks Intensive Glow Whitening Cream

Hi Glow Anti Marks Cream is a revolutionary skincare solution designed to address seven common skin concerns. It effectively targets and eliminates dark spots, dirt, and impurities, resulting in a cleaner, healthier complexion. The cream also enhances the skin’s natural radiance, combats acne, provides intense hydration, and has anti-aging benefits. It also contributes to overall skin improvement, reducing fine lines and wrinkles, and promoting a youthful complexion. Experience the transformative power of Hi Glow Anti Marks Cream today.

25 AED

20% OffFeatured

Yoko Vit-C Intense Brightening Booster Spa Salt 300g

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Yoko Vit-C Intense Brightening Booster Spa Salt 300g

Intense Vitamin C Exfoliating Spa Salt Formula to accelerate bright skin 10X, suitable for accumulated dark and damaged skin.

The salt grains are smooth and fine, do not cut the skin, do not make the skin thin. Combine powerful ingredients Concentrated vitamin C, collagen and yuzu orange extract. No more worries about dull skin, dark spots and rough marks. Give yourself confidence and reveal bright, radiant skin. Smoother than ever It’s also rich in hyaluronic acid and aloe vera. Nourish and add moisture to the skin. Doesn’t make the skin dry and tight after scrubbing. Feel the change from the first time you use it.

Vitamin C is 10 times more concentrated than normal formula.
No worries about dull skin, dark spots, and rough marks.
Hyaluronic acid and aloe vera. Nourish and add moisture to the skin
Salt grains are smooth and fine, do not cut the skin, do not make the skin thin.

How to use: Pour a small amount of salt onto wet skin and gently scrub all over. Leave on for 3 minutes, then rinse with clean water. Should be used 1-2 times each for clean skin. Always look bright

20 AED

20% OffFeatured

Reborn Mint Clay Mask Firm & Tightens 500ml

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Reborn Mint Clay Mask Firm & Tightens 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

20% Off

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

Kojic Acid contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

20 AED

13% OffFeatured

Hair Gel & Spray, Hair Care

Queeny Cazara Nourishing Sheen Spray Argan, Coconut & Olive 500ml

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Queeny Cazara Nourishing Sheen Spray Argan, Coconut & Olive 500ml

Enriched with a luxurious blend of Argan, Coconut, and Olive oils, this nourishing sheen spray delivers brilliant shine, smooths frizz, and deeply hydrates—without leaving behind buildup or residue. Its lightweight, non-greasy formula is designed to enhance the natural beauty of textured, relaxed, and chemically treated hair.

Key Benefits

Instantly boosts shine and softness
Deeply hydrates dry, dull hair
Frizz-smoothing without heavy residue
Lightweight, non-greasy finish
Suitable for daily use on all styled hair

How to Use

Shake well before use. Hold the can 8–10 inches from dry, styled hair and spray evenly to achieve a healthy, natural-looking sheen. Apply daily or as needed.

35 AED

8% OffFeatured

ACM Depiwhite Anti Brown Spot Cream 40ml

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Highlights:

ACM Depiwhite Anti Brown Spot Cream 40ml

A product specially designed to treat brown spots and pigmentation on the skin. It helps to even out skin tone and improve the overall appearance of the skin.

Features:

Reduces pigmentation: Helps reduce the appearance of brown spots caused by the sun or aging.
Improves skin tone: Evens out skin tone and gives it a natural glow.
Lightweight formula: Absorbs quickly and does not leave a greasy residue.
Suitable for all skin types: Can be used on sensitive skin.

How to use:

Cleanse the skin: Wash your face thoroughly and gently pat dry.
Apply the cream: Apply an appropriate amount of cream to the affected areas or to the entire face.
Massage gently: Gently massage the cream until it is fully absorbed.
Frequent use: Best used twice daily, morning and evening.

Warnings:

Avoid contact with eyes; if this happens, rinse thoroughly with water.
Please perform a sensitivity test on a small area of skin before full use.
Store in a cool, dry place away from direct sunlight.

110 AED

5% OffFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face 75ml

BROAD SPECTRUM SUNSCREEN FOR FACE 100% Mineral-based sunscreen, also known as a physical sunscreen, reflects UVA/UVB rays to help protect the skin. Developed with dermatologists by CeraVe Skincare.
MINERAL SUNSCREEN APPLICATION Physical sunscreens can often leave a white cast when applied in thick layers. For best results, apply CeraVe Hydrating Mineral Sunscreen evenly to the entire face and neck in thin layers and thoroughly massage into skin. Suitable for use under foundation and face makeup.
HAWAII COMPLIANT SUNSCREEN Oxybenzone free, avobenzone free, and benzene free, this sunscreen contains physical filters Zinc Oxide and Titanium Dioxide. Hawaii prohibits the sale, offer of sale and distribution of sunscreens that contain oxybenzone.

105 AED

12% OffFeatured

Neutrogena Spot Controlling Wash Mask 150ml

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Neutrogena Spot Controlling Wash Mask 150ml

Neutrogena Spot Controlling Wash/Mask – 150 ml is a dual-purpose product that can be used as both a daily face wash and a face mask. It is specifically formulated to help control spots and prevent breakouts, making it ideal for those with oily or acne-prone skin.

Benefits:

Effectively cleanses the skin by removing impurities and excess oil.
Helps to clear existing spots while preventing new ones from forming.
Leaves skin looking smooth, clearer, and more even-toned.
Can be customized for daily cleansing or a weekly deep-clean mask treatment.

How to use:

As a Wash: Wet your face, apply a small amount of product, and gently massage into the skin. Rinse thoroughly. Use once or twice daily.

As a Mask: Apply a thin layer to your face and leave it on for 5 minutes. Rinse off with water. Use 1-2 times per week for best results.

75 AED

11% OffFeatured

Curly & Wavy hair, Hair Care

ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

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ORS Olive Oil Curlshow Curl Creator Infused with Collagen & Avocado Oil For Strength & Length

Enhance your curls and showcase them in HD with our flexible hold Curl Creator styling gellie, made to elongate and add volume to curls, coils, and kinks while nourishing and strengthening moisture-resistant strands.

85 AED

13% OffFeatured

AR Vitamin E Perfume Body Lotion Secret Fantasy 200gm

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Highlights:

AR Vitamin E Perfume Body Lotion Secret Fantasy 200gm

It reduces skin dryness and keeps skin moisturized and exfoliated. Reduces acne marks and dark spots. Lighten scars, stretch marks and other dark areas.

It can help lock moisture deep into the skin to keep it hydrated and supple.

Renewal of excess dry or rough patches on the skin.

35 AED

GIFT SET

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11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.35 Chocolate Blond 100ml

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Highlights:

Bolony Hair Color Cream 7.35 Chocolate Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

3% OffFeatured

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

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Highlights:

Fair & White Original Glutathione Extra Brightening Lotion for A Radiant Skin 500ml

Glowing skin! This unique body lotion contains Glutathione, a detoxifying agent, combined with the stimulating benefits of Vitamin C. Discover a product with the perfect texture, designed to brighten the complexion and tone down pigmentation spots. For radiant, even-looking, moisturized skin with a revitalized look.

145 AED

8% OffFeatured

Mitchell Organic Extract Turmeric Body Cream With Papaya Extract + Niacinamide 473ml

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Highlights:

Mitchell Organic Extract Turmeric Body Cream With Papaya Extract + Niacinamide 473ml

Our body cream is designed to improve the health and appearance of your skin. It contains natural ingredients such as niacinamide and turmeric that offer a variety of benefits. This cream deeply hydrates and nourishes your skin, leaving it soft and supple. The combination of niacinamide and turmeric can help brighten and even out your skin tone, reducing the appearance of dark spots and hyperpigmentation.

Ingredients: Organic Aloe Vera Juice, Emulsifying Wax NF, Stearic Acid, Glycyrhiza glabra (Licorice Root) Extract, Helianthus Annuus (Sunflower) Seed Oil, Niacinamide (Vitamin B3), Curcuma longa (Turmeric), Papaya Extract, Kosher Vegetable Glycerin, Ethylhexylglycerin, Phenoxyethanol.

Directions: Apply daily as needed,

Warnings: For external use only. Avoid contact with eyes.

Niacinamide has several benefits for the skin, such as improving texture, reducing fine lines and wrinkles, and evening out skin tone.

Papaya extract can help brighten skin, even out tone, and reduce dark spots.

110 AED

Perfect Glow Carrot Brightening Lotion 300ml

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Highlights:

Perfect Glow Carrot Brightening Lotion 300ml

Perfect Glow Carrot Lotion 300ml Perfect Glow contains ingredients proven to enlighten your skin and remove blackhead and spots. Also contains vitamin E that treats pigmented skin & tashes. Prevents reappearance of dark trashes. Adapted to all skin type. instructions: Apply twice a day, morning and evening, After the first applies the effect will become visible, your skin will be more luminous, your dye more unified. Cautions: Avoid contact with eyes, cuts and irritated skin. Keep out of children’s reach. Do not expose to sun. Change in colour does not alter product’s quality.

35 AED

8% OffFeatured

Moisturizers, Skin Care

Shea Moisture African Black Soap Balancing Moisturizer 57gm

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Highlights:

Shea Moisture African Black Soap Balancing Moisturizer 57gm

This lightweight moisturizer, blended with time-honored natural beauty secrets, African Black Soap and Fair Trade Shea Butter, helps keep oily to combination skin hydrated and balanced.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

After cleansing, toning, and applying serum, gently blend on face and neck using upward, circular motions.

60 AED

10% OffFeatured

Shower Gel, Skin Care

PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

45 AED

8% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Refreshing Vanilla Citrus Massage Oil 237ml

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Now Foods, Solutions, Refreshing Vanilla Citrus Massage Oil, 8 fl oz ,237 ml

Condition: Skin in need of relaxing, but refreshing massage and a rich nourishing body moisturizer.

Solution: Vanilla Citrus Massage Oil combines the powerful antioxidant benefits of natural Vitamin E and the nourishing qualities of skin care oils with the aromatherapy benefits of vanilla and citrus scents.This blend of oils includes almond and apricot kernel oils to promote soft, supple skin, as well as jojoba oil to prevent moisture loss and improve skin texture. Rose hip seed oil rejuvenates the skin and minimize the appearance of minor imperfections.

55 AED

13% OffFeatured

Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

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Highlights:

Aichun Beauty Red Pomegranate Moisturizing Shrink Pore Face Serum 30ml

Collaxyl collagen protein is added with apparent effect for loose skin, can instantly convert nutrition ingredients needed by skin, allows skin to recover vitality
Reduces expression wrinkles on the face, microgrooves on eyes, forehead wrinkle, nasolabial wrinkle and neck wrinkle, improves water content of skin, allows skin to be more fine and smooth
Improves roughness of skin various microgrooves caused by weakened skin repair ability due to outflow of collagen protein
Hydrates and moisturizes skin
Effectively relieves eye skin problems

35 AED

18% OffFeatured

The Ordinary Retinol 0.5% In Squalane Serum 30ml

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Highlights:

The Ordinary Retinol 0.5% In Squalane Serum 30ml

Infused with vitamin a to help minimise fine lines, improve pigment problems

Effectively helps revitalise skin and make its overall appearance fresher and youthful

Features a highly stable, water-free and high strength age-defying solution

45 AED

13% OffFeatured

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

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Highlights:

Palmer’s, Shea Butter Formula with Vitamin E, Raw Shea Nourish Daily Body Lotion 400ml

Soothe and Nourish skin with Palmer’s® Shea Butter Formula® daily body lotion, crafted with vitamin-enriched Shea Butter to richly replenish dry, sensitive skin.

Shea Butter (Butyrospermum Parkii)*: Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

Suggested use

Use daily on clean, dry skin.

65 AED