Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

La Dakaroise Olive Cream Tube 50gm

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La Dakaroise Olive Cream Tube 50gm

La Dakaroise Cream is a skin lightening cream that is active against acute dermatitis, eczema, psoriasis, prurigo, local inflammatory and allergic reactions. It Lightens dark spots, bringing the skin to its normal physiological condition.

25 AED

2% OffFeatured

Clear Essence Exclusive Hydroquinone-Free Medicated Fade Crème

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Clear Essence Exclusive Hydroquinone-Free Medicated Fade Crème

Clear Essence® Exclusive Hydroquinone-Free Medicated Fade Creme is now prepared in a completely new avatar infused with Licorice, Azelaic, Tranexamic and Niacinamide for bright, even toned and flawless looking skin. Clear Essence® Exclusive Hydroquinone-Free Medicated Fade Creme is a hydroquinone-free complexion creme fortified with botanical licorice extracts to effectively fade away skin discolorations, dark spots, freckles, uneven skin tone unveiling a smooth more radiant glowing skin complexion.

Contains 5% Niacinamide

Extra Strength Formula with Niacinamide which targets dark spots

Licorice Extract restores skin’s radiance and glow

96% Improved clarity in 8 weeks

Skin Concern: Dark spots, age spots, post acne marks, or sun discolorations

Recommended Skin Type: Dry to normal

Used For: Correction of dark spots. an even, flawless complexion

295 AED

25% OffFeatured

Yong Chin Collagen Anti-aging Soap 130gm

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Yong Chin Collagen Anti-aging Soap 130gm

YC Collagen Anti-Aging Soap is formulated with collagen to help brighten the skin while promoting a youthful, radiant complexion.

YC Collagen Soap is a special soap enriched with concentrated collagen, vitamins, and herbal extracts. It promotes younger-looking skin by moisturizing, improving skin conditions, nourishing, and providing anti-aging benefits. It also boosts the skin’s brightening effect, leaving it softer, smoother, and more radiant with natural ingredients.

How to use:

Apply YC Collagen Soap on your face & body, rinse off with water. Use twice daily morning and night.

15 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Papaya Glowing Cream 3 in 1

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Arena Gold Papaya Glowing Cream 3 in 1

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massag

30 AED

15% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Evening Primrose Oil 118ml

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Now Foods Solutions Evening Primrose Oil 118ml

Condition: Skin in need of nourishment and protection

Solution: 100% pure evening primrose oil (EPO) is a natural vegetable oil used by herbal practitioners for a variety of skin concerns. EPO has essential fatty acids (EFAs) that nourish the body tissues, including skin. EPO is an excellent skin conditioning agent that can be used to maintain a healthy complexion. Each 1 ml of oil contains 80-100 mg of GLA – an essential fatty acid that can nourish and protect healthy skin cells. 100% pure evening primrose oil is derived from evening primrose seeds. This oil is pressed at a low temperature to obtain a pure, natural, virgin oil, without the use of solvents, fillers or preservatives.

55 AED

7% OffFeatured

Yong Chin Shower Salt Scrub with Pomegranate 700gm

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Yong Chin Shower Salt Scrub with Pomegranate 700gm

Removes old skin cells for a soft and smooth skin.

Yong Chin Shower Salt Scrub with Pomegranate helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, Pomegranate extract and multi-vitamins that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

65 AED

10% OffFeatured

Melano Basilque Orange Facial Scrub 300gm

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Melano Basilque Orange Facial Scrub 300gm

Basilque Orange scrub Exfoliate, Smooth, Light & Glow Skin,Basilque Orange scrub Exfoliate, Smooth, Light & Glow Skin, Rich in collagen
Basilque scrub removes dead skin cells to get clean, smooth skin & Rejuvenates skin cells, giving the skin health, softness, and radiance.
Ingredients:
Orange extract, almond oil, alpha hydroxy acids,
propylene glycol, Vitamin C, Vitamin E , fragrance.

How to use:
Wash the face well, then put the scrub on the face and rub it with light circular motions for 3 minutes to get rid of dead skin , then wash the face well with lukewarm water

45 AED

27% OffFeatured

Jaune D’œuf Treating and clarifying Shower Gel 450ml

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Jaune D’œuf Treating and clarifying Shower Gel 450ml

Jaune D’œuf Shower Gel rich in essential nutrients is an excellent active ingredient for cleansing and clarifying the skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Use once or twice a day, morning and evening on damp skin, focusing on rough areas (elbows, knees, heels) then rinse thoroughly.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes

40 AED

22% OffFeatured

Eye & Lip Care, Skin Care

Yoko Eye Gel Pomegranate Extract 20gm

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Yoko Eye Gel Pomegranate Extract 20gm

Eye care gel Pomegranate extract formula which is rich in Polyphenols, antioxidants Slow down premature aging. Reduce the appearance of dark circles around the eyes.

How to use

After washing your face, apply the gel gently around your eyes regularly.

35 AED

17% OffFeatured

Goldman Clarifying Milk 225ml

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Goldman Clarifying Milk 225ml

Goldman multi-care milk blurs the defects of damaged skin, prevents the appearance of new spots and revitalizes the skin. Its texture melts quickly and leaves no trace.

25 AED

PRODUCTS ON SALES

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8% OffFeatured

Eau De Parfume, Women, Fragrances

9 AM Ladies Eau De Parfum 100ml

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9 AM Ladies Eau De Parfum 100ml

A sophisticated fragrance designed to embody the essence of a refined morning. Opening with bright and uplifting citrus notes, this scent captures the vibrancy of a new day. As it evolves, floral undertones gently emerge, adding a touch of elegance to the composition. The fragrance settles into a warm and inviting base, leaving a subtle, lingering trail that complements the wearer’s aura. #CraftedByAfnan

PERFUME NOTES

Top Notes: Mandarin, Cedrat, Cardamom and Pink Pepper
Middle Notes: Lavender, Orange Blossom, Rose and Green Apple
Base Notes: Cedarwood, Moss, Patchouli and Musk

120 AED

5% OffFeatured

Conditioner, Hair Care

Olaplex No. 5 Bond Conditioner 100ml

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Olaplex No. 5 Bond Conditioner 100ml

Benefits and features:

Rebuilds the internal bonds of damaged hair, helping to strengthen it and improve its health.
Provides deep moisturizing and restores softness to the hair.
Improves hair elasticity and reduces frizz and flyaways.
Protects hair from damage caused by styling and heat exposure.
Free of sulfates and sulfates, making it suitable for daily use.

Instructions for use:

After shampooing, apply an appropriate amount of conditioner to damp hair.
Distribute evenly along the length of the hair from root to tip.
Leave on for a few minutes and rinse thoroughly.

Warnings for use:

Avoid contact with eyes. If this happens, rinse eyes immediately with water.
Store in a cool, dry place out of the reach of children.

95 AED

25% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Ramie Bath Sponge St0818 5

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Highlights:

Moroccan Oil Ramie Bath Sponge St0818 5

The natural material of this item gently exfoliates to reveal fresh, radiant skin.

Providing a relaxing bathing experience possible.

Make sure that the product gently massages your body.

Do not use on irritated, damaged or broken skin. If irritation develops, discontinue use imediately.

It smoothes your skin.

15 AED

18% OffFeatured

Gluta-C Underarm and Bikini (UAB) Gel 20ml

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Gluta-C Underarm and Bikini (UAB) Gel 20ml

Discover the magic of radiant skin with our Gluta-C Intense Whitening Underarm and Bikini Skin Whitening Gel.

This advanced skincare essential is power packed with Glutathione & Vitamin C, specifically designed to visibly lighten delicate skin areas. Experience the sensation of soft, brightened skin with balanced tones. Perfect for all skin types, it’s gentle yet effective.

Helps prevent chicken skin

Reduces hair growth

Safely brightens sensitive areas

45 AED

20% OffFeatured

Oserth Smooth Shampoo 300ml

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Oserth Smooth Shampoo 300ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120 AED

8% OffFeatured

Pure Egyptian Magic Extra Lightening Body Wash 1000ml

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Pure Egyptian Magic Extra Lightening Body Wash 1000ml

Pure Egyptian Magic shower gels for a more radiant white complexion. Gently remove dark spots and blemishes. Contain natural and organic ingredients that nourish the skin and make skin more supple

Extra brightening and firming
Prevents and reduces acne on the face
Recommended for natural whitening
Result shows in 10 days
Reduces oxidative stress
Nourishes ski

55 AED

14% OffFeatured

Disaar Natural Hair Care Essential Oil Multicolour 30ml

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Disaar Natural Hair Care Essential Oil Multicolour 30ml

Prevents hair loss from roots. Stop hair loss. Nutrients composition restores hair tube so it gets strong and thick. Essential oils help your hair grow faster. Vital components flourish hair roots so the density increases. Your own hair repair tool. Repairs follicles and boosts hair growth. Strong anti ageing effect. Naturally healthy and fine hair

30 AED

25% OffFeatured

Medimix Natural Glycerine Soap 125gm

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Medimix Natural Glycerine Soap 125gm

Get naturally soft and moisturized skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Natural Glycerine Bathing Bar. This is the ultimate daily dose of cleansing and hydration for your skin to keep it naturally soft and moisturized. Our soap has a high content of glycerine in it to give your skin ample moisture, even in winters. Lakshadi oil is time-tested Ayurvedic oil which is an excellent moisturizer, especially effective on dry skin. It is suitable for all skin types and lathers richly for luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED

5% OffFeatured

Silky Cool Olives Shampoo 5Litre

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Silky Cool Olives Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

8% OffFeatured

MAAKE Papaya Glowing Shower Gel Scrub 1000ml

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Highlights:

MAAKE Papaya Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Papaya extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

GIFT SET

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18% OffFeatured

Creams, Skin Care

Clear Therapy Lightening Cream Vegetable Extracts 400ml

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Highlights:

Clear Therapy Lightening Cream Vegetable Extracts 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

45 AED

14% OffFeatured

Hair Care, Hair Mask, Hair Treatment

Sunny Isle Pure Chebe Intensive Repair Masque 437ml

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Highlights:

Sunny Isle Pure Chebe Intensive Repair Masque 437ml

Sunny Isle Pure Chebe Intensive Repair Masque is infused with a combination of pure African Chebe powder and our pure Jamaican black castor oil. These two potent strengthening ingredients are nature?s best remedies for healthy hair. Our deep conditioning masque nourishes your scalp, replenishes moisture, and softens hair texture by supporting elasticity and manageability. Highly effective all hair types including permed, natural, and curly hair.

Features & Benefits:

Repair broken bonds between hair proteins, fill voids within the hair fibers

Deeply conditions, detangles, hydrates, and revives dry hair and scalp

Strengthens weak, damaged, and overprocessed hair

Alleviates and Soothes Dry, Itchy Flaky Scalp

Sulfate and Paraben Free.

Restore a healthy look while promoting natural hair growth.

60 AED

13% OffFeatured

Pastil Fresh & Natural Honey Body Cream 360ml

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Highlights:

Pastil Fresh & Natural Honey Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

25% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Ramie Bath Glove St2023 5

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Highlights:

Moroccan Oil Ramie Bath Sponge St0818 5

The natural material of this item gently exfoliates to reveal fresh, radiant skin.

Providing a relaxing bathing experience possible.

Make sure that the product gently massages your body.

Do not use on irritated, damaged or broken skin. If irritation develops, discontinue use imediately.

It smoothes your skin.

15 AED

18% OffFeatured

Mekako Carrot 15Plus Shower Gel 510ml

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Highlights:

Mekako Carrot 15Plus Shower Gel 510ml

Micro scrubbing shower gel to deeply clean and exfoliate the skin.

The action of CARROT OIL promotes a brighter, elastic, radiant, smoother, toned and young skin.

The WAX MICRO GRANULES gently remove dead cells present on skin surface, thus revealing extreme softness and luminosity.

Sweet and delightful fragrance.

70 AED

Pyary Hand Made Nalpamara Herbal Soap 75g

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Highlights:

Pyary Hand Made Nalpamara Herbal Soap 75g

Mixed with coconut oil, the pyary ayurvedic toilet soap comes across as the most aromatic skin protector whose silky lather soothes even the most sensitive skin. Turmeric contains essential oil, curcumin oil and is an indispensable ingredient in certain skin care preparations. Besides external application turmeric is also administered internally as stimulant and it is absolutely harmless natural ingredient. Every cake of pyary soap passes through rigorous control tests. The peerless home-spun manufacturing system, based on through experience uses blending methods that retains the glycerine contents and ensure soft-lathering properties.

12 AED

18% OffFeatured

Pure Indian White Whitening Serum 80ml

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Highlights:

Pure Indian White Whitening Serum 80ml

Pure Indian White Whitening Serum is formulated with Glutathione 150G injection to enhance skin whitening process and the skin a beautiful glow.

Pure Indian White Whitening Serum Ingredients

Propylene glycol, Glycerin, Sodium Metabisulfate, Vitamin E, AHA, Fragrance, EDTA, Cetyl Alcohol, Dimethicone, Gluta Terminal White+

45 AED

22% OffFeatured

Lady Diana Shampoo Aloe Vera 500ml

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Highlights:

Lady Diana Shampoo Aloe Vera 500ml

Revitalize your hair with the soothing and nourishing benefits of Lady Diana Shampoo Aloe Vera. This 500ml bottle delivers a refreshing and hydrating cleanse, perfect for maintaining healthy, soft, and manageable hair.

35 AED

12% OffFeatured

Conditioner, Hair Care

Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml

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Highlights:

Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1 200ml
Eveline Argan + Keratin Exclusive Hair Conditioner 8 in1
For soft and vibrant hair. The Eveline Argan + Keratin Exclusive Hair Conditioner 8 in 1 is a multi-benefit conditioner designed to offer comprehensive care for your hair.
Enriched with Argan Oil and Keratin, this conditioner provides 8 powerful benefits in a single formula, addressing a range of hair concerns to leave your hair looking healthy, smooth, and revitalized.
Fortifies hair with keratin, strengthening the hair shaft and reducing breakage.
- 8-in-1 Formula.
- Deeply nourishes.
- Hydrates hair.
- Reducing breakage.
- Adds a healthy, natural shine.
- Helps to detangle hair.
- Suitable for All Hair Types.

75 AED

27% OffFeatured

R&D Care Rice Milk & Arbutin Shower Cream 500ml

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R&D Care Rice Milk & Arbutin Shower Cream 500ml

Get glowing skin with Arbutin Milk Whitening Shower Gel Our Shower Gel helps to get bouncier and brighter skin with this lightweight Shower Gel, which embraces your body with hydration, soft, and supple.

Instructions For Use

Take an adequate amount and apply it to your skin.
Massage it gently until it gets absorbed completely.
Apply a generous amount of cream to damp skin. Massage in gentle circular motions all over the body, then rinses your body with lukewarm water. After drying, you can use a moisturizer suitable for your skin for better results.

40 AED