Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care

Face Fresh Beauty Cream Jar 35gm

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Face Fresh Beauty Cream Jar 35gm

Face Fresh Beauty Cream (Jar) helps to remove dullness because it contains exfoliant, brightening agent, moisturizer and antioxidants as its ingredients. Anti-oxidant in this beauty Cream help to protect the skin from damage caused by environmental stressors, which can contribute to dullness. It also removes dark spots and pimples from the skin.

Face Fresh Beauty Cream is a virtuoso for attractiveness of skin. It has Vitamin b3 that is niacinamide which is the best ingredient to ameliorate dead skin and scars. It maintains the natural glow of skin regardless of skin types. It is beneficial for all kinds of skin e.g. normal, sensitive, dry, oily or combination Skin. It helps to remove extra scars and makes the skin tone even. It makes sure to give you acne free skin for a long time.

30 AED

Enchanteur Perfumed Body Lotion Enticing 750ml

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Enchanteur Perfumed Body Lotion Enticing 750ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

42 AED

8% OffFeatured

QV Baby Skin Lotion 250ml

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QV Baby Skin Lotion 250ml

QV Baby Moisturizing Lotion is a lightweight moisturizer specially formulated for babies sensitive skin.

Benefits and features:

It deeply moisturizes the skin and maintains its moisture for long periods.
Does not cause allergies.
Helps soothe irritated skin.
It forms a protective barrier on the skin to protect it from external factors.

How to use:

Clean your baby’s skin well.

Apply a generous amount of lotion to your baby’s skin.

Massage the lotion onto your baby’s skin in circular motions until it is completely absorbed.

You can use the lotion after bathing or anytime you feel the need to moisturize your baby’s skin.

120 AED

14% OffFeatured

Creams, Skin Care, Spot Corrector

Laser White Soft White Lip Balm 20gm

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Laser White Anti-dark Spots And Skin Corrector 30gm

Helps to lighten unwanted areas of darkened skin, including melasma , chloasma, freckles, age spots and senile lentigines
Mechanism of action is reducing the amount of pigments such as melanin
Will reduce the inflammation on the skin

30 AED

13% OffFeatured

Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

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Pastil Aloevera & Mint 7 in 1 Scrub for Skin Whitening Formula 500ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

35 AED

22% OffFeatured

Valera Refreshing Body Lotion

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Valera Refreshing Body Lotion

35 AED

25% OffFeatured

Bath Sponge, Skin Care

Moroccan Oil Ramie Bath Sponge St0818 5

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Moroccan Oil Ramie Bath Sponge St0818 5

The natural material of this item gently exfoliates to reveal fresh, radiant skin.

Providing a relaxing bathing experience possible.

Make sure that the product gently massages your body.

Do not use on irritated, damaged or broken skin. If irritation develops, discontinue use imediately.

It smoothes your skin.

15 AED

17% OffFeatured

Ideal Cream Tube Fast Action 30gm

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Ideal Cream Tube Fast Action 30gm

Beauty cream for skin nourishment, medicated for treating acne and dark spots

25 AED

10% OffFeatured

Shower Gel, Skin Care

Noor Lemon Exfoliating Scrub Shower Gel

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Noor Lemon Exfoliating Scrub Shower Gel

Noor Gold Shower Gel with Scrub is one of the best shower gel choices for achieving hydrated, refreshed, and glowing skin every day. Enriched with rich ingredients, it helps nourish, hydrate, and brighten the skin while gently removing dirt and impurities.

Perfectly suited as the best shower gel for men and the best shower gel for women, its mild formula ensures a soothing cleansing experience without drying out the skin. The added scrub elements work to improve skin texture, leaving it soft, smooth, and healthy-looking.

Its sweet, refreshing fragrance provides a long-lasting fresh feel, making it ideal for daily use. Whether you are searching for the best shower gel to upgrade your skincare routine or a reliable everyday cleanser, this shower gel delivers both care and freshness in every wash.

Benefits

Helps hydrate and brighten the skin
Gently cleanses for daily use
Lifts away dirt, sweat and residue
Leaves skin soft, fresh and refreshed

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage it gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

8% OffFeatured

Shower Gel, Skin Care

Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

55 AED

PRODUCTS ON SALES

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11% OffFeatured

Skin Care, Sunscreen

Some By Mi Truecica Mineral Calming Tone-Up Suncream SPF 50+ 50ml

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Some By Mi Truecica Mineral Calming Tone-Up Suncream SPF 50+ 50ml

Cream soothing skin and protecting it from the sun by a factor of 50, protecting it from 100% ultraviolet radiation.

Very suitable for all skin types and is the best sunscreen cream for oily skin, mixed skin and acne-prone skin, opens skin tone.

It keeps skin smooth and protects it from irritations from moisture and atmospheric heat.

Waterproof and sweatproof to protect skin for longer, gives skin a refreshing feeling and leaves no white trace on it.

Sunscreen cream with triple effect, sun protection, skin lightening and wrinkle protection.
High effectiveness in lightening and standardizing skin tone.
Enhances skin elasticity and maintains deep moisture of cells.
The formula is free from chemicals, colors, industrial fragrances, parabens, sulfates, alcohol that may irritate the skin.
The cream is transparent non-greasy, fast-absorbing.
Suitable for all skin types and skin exposed to acne.
Fragrance-free.
Colored-free.

Ingredients:

Trusica Compound 8.37%
Oxide Zinc
Cactus extract
10000 ppm troisica to soothe irritated skin and strengthen skin barrier.
10000 ppm of skin-soothing tea tree leaves.
Free of 20 essentially skin irritation ingredients depending on the dermatologist test.

80 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

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Bolony Hair Color Cream 6.03 Pure Dark Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

13% OffFeatured

QV Baby Barrier Cream 50gm

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QV Baby Barrier Cream 50gm

QV Baby Baby Skin Protection Cream is a product specially designed to protect babies’ delicate and sensitive skin from factors that cause rashes and allergies. This cream consists of soothing and moisturizing ingredients that soothe and deeply moisturize the skin.

Benefits and features:

The cream contains ingredients that help protect the baby’s skin from rashes and irritations.

Its gentle formula, free of harmful substances, makes it suitable for use on children’s sensitive skin.

It contains soothing substances that soothe irritated and sensitive skin.

Its formula, rich in moisturizers, helps deeply moisturize the skin and prevent dryness.

It has a light and fast-absorbing formula, making it suitable for daily use.

It can be used on all baby skin types, including dry, oily and combination skin.

Maintains effective protection even after sweating or showering.

How to use :

Apply an appropriate amount of cream to clean and dried skin.

Gently massage the cream until it is completely absorbed.

35 AED

20% OffFeatured

Yoko Papaya Whitening Soap 135g

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Yoko Papaya Whitening Soap 135g

Skin cleansing soap Formula mixed with papaya extract, licorice extract and olive oil. Clean the skin Ready to nourish the skin to be smooth, soft, and radiant.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

12 AED

13% OffFeatured

Melano Pharma Melanocool With Hyaluronic Acid 60gm

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Melano Pharma Melanocool With Hyaluronic Acid 60gm

Melanocol Cream is the most powerful moisturizer for dry and normal skin.

Calms the skin after using hair removal.
Moisturizes elbows, knees and cracked feet.

35 AED

18% OffFeatured

Veet Gold Cocoa Butter Super Whitening Shower Cream Scrub 1000ml

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Veet Gold Cocoa Butter Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

8% OffFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

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Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

Reveal radiant, protected skin with Cathy Doll L-Glutathione Magic Cream, a top-rated sunscreen in Thailand, Korea, and Vietnam. This multifunctional Brightening sunscreen is more than just sun protection—it’s a skin-brightening, moisturizing, and cooling solution designed for daily use on both the face and body.

Powerful Sun Protection:

Formulated with a high sun protection factor of SPF 50 PA+++, this cream offers broad-spectrum defense against harmful UVA and UVB rays. With up to 8 hours of protection, it helps shield your skin during extended sun exposure, making it perfect for beach days, swimming, or outdoor activities. The formula resists water, ensuring it won’t easily wash off when wet.

Skin Brightening Formula:

Enriched with L-Glutathione, a powerful antioxidant, this cream actively works to whiten and brighten the skin. It helps reduce the appearance of dark spots and uneven skin tone by inhibiting free radical activity and improving skin clarity over time. With each application, skin appears brighter, smoother, and more luminous.

Instant Cooling & Lightweight Texture:

The cream features a unique misty water-molecule texture that provides a refreshing cooling sensation upon contact. Its light, non-greasy consistency allows it to be absorbed quickly into the skin without leaving any sticky or heavy residue. This makes it ideal for all climates and suitable for everyday wear.

Multi-Use, All Skin Types:

Perfectly designed for both face and body, Cathy Doll Magic Cream is suitable for all skin types, including sensitive skin. Whether you need protection on your face, neck, arms, or legs, this cream delivers consistent, even coverage with visible brightening effects.

How to Use:

Apply an appropriate amount to areas needing sun protection, such as the face, neck, arms, and legs.
Gently massage for 3 to 5 minutes until fully absorbed.
For best results, apply 15–30 minutes before sun exposure.

55 AED

5% OffFeatured

Hair Care, Hair Styling Products

The Doux Fresh To Def Leave-In Curl Refresher 236ml

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The Doux Fresh To Def Leave-In Curl Refresher 236ml

WHAT IT DOUX?

Revive your curls on the go! FRESH TO DEF Leave-in Curl Refresher detangles, de-frizzes, and reactivates previously-styled curls for the ultimate juice-boost. Re-style, remix, or use alone as a leave-in for soft, shiny hair.

WHAT?S GOOD?

Aloe: Smooths + Protects

Bamboo: Makes strands stronger, period

Keratin: Natural, healthy shine

Cruelty & Paraben Free

95 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Yaz Double White Vitamin C Beauty Cream 30gm

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Yaz Double White Vitamin C Beauty Cream 30gm

Yaz Blue Beauty Cream is your daily dose of hydration and skin nourishment. With a lightweight formula enriched with skin-brightening agents and
moisturizing ingredients, it leaves your skin soft, fresh, and radiant throughout the day.
Ingredient: VITAMIN C + ALOE VERA + AVOCADO + ALMOND & HONEY

25 AED

29% OffFeatured

Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

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Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

All –in-1 Mattifying , Removes even waterproof makeup, cleanses, soothing

No rinse, no harsh rubbing ,Face lip eyes.For all skin Types ，even sensitive

Benefits:

This formula is enriched with aloe Vera extracts, known for their soothing and astringent properties.

It easily removes excess sebum, impurities and makeup from the face, eyes and lips, even long-lasting products.

can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, soothed and purified.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in the morning or evening, no need to rinse.

25 AED

GIFT SET

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10% OffFeatured

Mask, Skin Care

Silky Cool Milk Facial Mud Mask 500ml

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Silky Cool Milk Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

13% OffFeatured

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

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Surely Wi Whitening Firming Carrot Body Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin. Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion. Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation. Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Aima Gold Beauty Cream 5Days 30gm

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Aima Gold Beauty Cream 5Days 30gm

Revitalize your skin with Aima Gold Beauty Cream, a powerful blend designed to brighten, even skin tone, and reduce blemishes. Infused with natural extracts and gold-infused skincare technology, this luxurious cream provides deep hydration, minimizes pimples, scars, and wrinkles, and enhances your natural glow.

25 AED

16% OffFeatured

Cetaphil Moisturizing Cream Very Dry to Dry, Sensitive Skin 250g

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Cetaphil Moisturizing Cream Very Dry to Dry, Sensitive Skin 250g

Care for your dry to very dry skin with CETAPHIL Moisturizing Cream, a non-greasy, moisture rich cream for the whole body. Enriched with sweet almond oil and vitamin E, it immediately comforts and instantly hydrates dry, sensitive skin. Formulated with a new blend of key ingredients: hydrating glycerin, panthenol (vitamin B5) to hydrate, soothe and preserve the skin barrier, and niacinamide (vitamin B3) to help smooth skin texture and retain skin moisture barrier. For long lasting hydration, this extra strength moisturizer binds water to the skin to deeply replenish the skins moisture and prevent moisture loss, hydrating and soothing skins dryness for 48 hours and completely restoring the skins moisture barrier in one week. Ideal for very dry areas of skin on the hands, feet, elbows and knees, leaving your skin feeling soft, smooth and nourished. This fragrance free, paraben free, and sulfate free formula will not clog pores and is clinically tested for even the most gentle skin. Effectively defends against 5 signs of skin sensitivity.

160 AED

14% OffFeatured

Noor Herbal Ubtan Cream

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Highlights:

Noor Herbal Ubtan Cream

**Noor Herbal Ubtan Cream** includes a natural extract of sandalwood and turmeric. The cream gently cleanses the skin, nourishes it with useful substances, soothes, tones and improves color. In addition, it helps narrow the dilated pores.

Benefits

Gently cleanses the skin
Helps nourish and soothe the skin
Helps improve skin tone and color
Helps narrow the appearance of pores

Ingredients

Stearic Acid, Cetyl Alcohol, Titanium Dioxide, Aqua, Methyl Parahydroxy Benzoate, Sodium Methyl Parahydroxy Benzoate, Triethanolamine, Scrubber, Perfume, Turmeric, Colour Yellow (FD&C CI #15985), Colour Red (FD&C CI #14760)

How to Use?

Wash face with soap and dry it
Apply a small amount and massage with fingertips from bottom up and center to sides of the face
When cream dries, soak your finger (with water) and massage for another 1–2 minutes
Leave to dry for 15 minutes
Wash off with fresh water

30 AED

Deodorants & Antiperspirants, Fragrances, Roll On, Women

Enchanteur Charming Roll On, 48 Hr Odour Protection, Anti-Perspirant, 50ml

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Enchanteur Charming Roll On, 48 Hr Odour Protection, Anti-Perspirant, 50ml

Enchanteur charming roll-on deo is just what you need for long-lasting odour-protection. Its special formula is gentle on the skin, while its fragrance of roses, muguet and fresh citrus leaves you feeling feminine. Go on, give it a try.

15 AED

Precious Perfect Revitalizing Fade Lotion 250ml

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Precious Perfect Revitalizing Fade Lotion 250ml

Precious Perfect Revitalizing Fade Lotion 250ml Precious Perfect;This lotion is specially designed to give perfect beauty.A true treasure for black and mixed skins. Composed of fruit acids and Radiance White; It ensures a gradual, rapid and long lasting of your skin. Blemishes fade unifying your skin tone while moisturizing and nourishing at the same time, with a final result of scented soft glowing skin.

25 AED

8% OffFeatured

Geisha Exfoliating Soap with Kojic Acid 200ml

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Geisha Exfoliating Soap with Kojic Acid 200ml

Brighten your complexion with Geisha Beauty Secrets Brightening Soap. Formulated with Kojic Acid, a by-product in the fermentation process of malting rice, it helps your skin look brighter and smoother in a matter of weeks. Also produced with high-grade virgin coconut oil, which restores a hydrated complexion, revealing a youthful, even appearance.

Directions: Cleanse with warm water and gently massage into a lather; rinse and dry thoroughly.

55 AED

13% OffFeatured

A Bonne Papaya Honey Cream Soap 90gm

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A Bonne Papaya Honey Cream Soap 90gm

Enjoy taking shower and lather up with this special cleansing soap. It’s formulated from Papaya Extract and Vitamin C which help illuminate your skin tone & reduce dark spots. Honey Extract & Milk Protein effectively hydrate and help lighten your skin tone.

Gentle and delicate cream foam will make you feel fresh and relaxing and it’s good for helps removing dead skin and revealing new healthy skin. 3X Moisture Micro Scrub

W/ Nanowhite Gluta

Direction: Clean and nourish your face and body by gently rubbing the soap covered with delicate foam, then rinse off. Your skin will absorb the natural extracts and will be cleansed nourished and moisturized. After daily use, your skin will have a radiant glow and skin tone will be gradually and naturally lightened.

35 AED

14% OffFeatured

Shower Gel, Skin Care

Ujooba Shea Butter Exfoliating Body Wash 500ml

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Ujooba Shea Butter Exfoliating Body Wash 500ml

Pamper your skin with Ujooba’s Exfoliating Body Wash infused with Shea Butter. This rich formula offers a soothing cleanse that deeply exfoliates, helping to remove dead skin cells and impurities while keeping your skin moisturized. The natural exfoliants combined with shea butter’s hydrating properties leave your skin soft, smooth, and healthy after every wash.

Perfect for daily use, this luxurious body wash helps rejuvenate your skin and mind, making you feel refreshed and radiant. It’s suitable for all skin types, ensuring a gentle yet effective cleanse.

Key Features:

Contains 100% natural exfoliants
Enriched with Shea Butter for deep hydration
Soothes and nourishes the skin
Leaves skin soft, smooth, and radiant
Ideal for all skin types

How to Use:
Apply a generous amount of body wash onto wet skin. Massage gently over the body in circular motions, then rinse thoroughly with water. Use daily for best results.

30 AED