Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75ml

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Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75 ml

21 Moisturizing Cream 75ml Leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet, and body at their smoothest and most hydrated all day long. This cream provides intensive care for your skin penetrates deep into your skin and makes it hydrated. The best part about this product is that it is compatible with all skin types and also comes with a lovely fragrance.

Features and benefits:

Gives you soft, smooth, and refreshed skin.
It gently removes dead skin cells and automatically renews them.
Rich in nutrients to maintain skin moisture.

How to use :

Put it on the body and massage it gently on the desired area.

45 AED

17% OffFeatured

Yoko Papaya Spa Salt Shower Bath 250g

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Yoko Papaya Spa Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, papaya formula, with papaya extract. Rich in Vitamin E, Vitamin B3, it gently exfoliates your skin. and helps nourish the skin to be smooth, soft, moisturized, and radiant. With a gentle fragrance to make you feel relaxed. Refreshing while taking a shower

How to use

Pour enough salt onto your palm. Scrub onto wet skin in circular motions or use with soap and leave for about 3 minutes, then rinse.

25 AED

14% OffFeatured

RDL BabyFace Solution N01 60ml

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RDL Babyface Astringent with Melawhite No1 60ml

RDL Babyface Astringent with Melawhite provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Gently apply on face and neck areas.

Applied for anti-ageing, glow, fairness. Gives it a natural and youthful glow.

For skin pigmentation and reduces age spots.

Direction for Use: Moisten a piece of cotton with RDL Babyface Astringent with Melawhite. Gently apply on face and neck areas.

Warning and Precautions: Contains Menthol. Not to be used for children under 3 years of age. Avoid contact with eyes.

Store at temperature not exceeding 30C.

30 AED

14% OffFeatured

Oils & Moisturizer, Skin Care

Skinamm Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

30 AED

8% OffFeatured

Skin Care, Spot Corrector

PanOxyl Overnight Spot Patches 40 Patches

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Highlights:

PanOxyl Overnight Spot Patches 40 Patches

Important note: Ships within Saudi Arabia only

Helps get rid of impurities and pimples.

Covers and protects the skin to keep the acne affected area clean.

Safe and free of parabens, fragrances, sulfates, color dyes and latex.

A safe and gentle treatment solution with these water-based patches to treat spots and acne.

It protects pimples from dirt, prevents their infection, keeps them clean, and absorbs fluids from them for faster healing.

Suitable for all skin types and ages.
Fast results in getting rid of acne.
Absorbs stains and secretions.
Helps prevent the formation of acne scars.
Helps reduce the effects of scars.
Not tested on animals.

55 AED

14% OffFeatured

Disaar Vitamin E Serum Essence Moisturizing Brightening 30ml

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Highlights:

Disaar Vitamin E Serum Essence Moisturizing Brightening 30ml

DISAAR Vitamin E Moisturizing Essence Enriched with Sunflowers Oil Facial Serum 30ml. The new high concentration active formula effectively promotes the skin’s collagen generation, moisturizes, removes acne, minimizes pores, smooths out fine lines, enhances cuticles, repairs damaged skin and restores its hydration. Can eliminate facial wrinkles and prevent skin aging. This product has high moisturizing and anti-aging effects. This essential oil contains a lot of sticky protein, which can delay the aging of the human body and maintain the elasticity and water of the skin. This product also has a skin care and hair protection effect and prevents chapped hands and feet. The ingredients in this product are natural organic ingredients, harmless to the human body and skin. Usage: after facial cleansing, apply proper amount of this product to the face and gently massage until absorption. Once daily use is recommended. Efficacy: moisturizing, exfoliating, shrinking pores, moisturizing, firming, softening skin.

30 AED

5% OffFeatured

Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

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Fair & White So White Skin Perfector Brightening and Moisturizing Body Lotion 500ml

Moisturizing ingredients have been combined with a lightening agent to nourish and lighten your skin. The smooth structure of this milk makes it a true pleasure care product that leaves an attractive perfume on your more even and satin-like skin.

95 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Aima Gold Beauty Cream 5Days 30gm

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Highlights:

Aima Gold Beauty Cream 5Days 30gm

Revitalize your skin with Aima Gold Beauty Cream, a powerful blend designed to brighten, even skin tone, and reduce blemishes. Infused with natural extracts and gold-infused skincare technology, this luxurious cream provides deep hydration, minimizes pimples, scars, and wrinkles, and enhances your natural glow.

25 AED

4% OffFeatured

LightenUp Honey Shea + Honey Sugar Body Scrub 230ml

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Highlights:

LightenUp Honey Shea + Honey Sugar Body Scrub 230ml

Indulge in the luxurious experience of our Shea + Honey Sugar Body Scrub, formulated with all-natural ingredients to nourish and rejuvenate your skin. This perfect blend includes Organic Sunflower Seed Oil, Castor Oil, Shea Butter, and Coconut Oil, working together to create a silky and deeply hydrating scrub. The addition of sugar gently buffs away dead skin cells, revealing radiant and smooth skin.

Directions: Apply a small amount of the scrub to your skin and gently rub it in circular motions. Scrub your skin for no longer than 30 seconds, then rinse off with lukewarm water.

Ingredients: Sugar, Beeswax, Organic Sunflower Seed Oil (Helianthus annuus), Coconut Oil (Cocos nucifera), Shea Butter (Butyrospermum parkii), Castor Oil (Ricinus communis), Olive Oil (Olea europaea), Avocado Oil (Persea gratissima), Wildflower Honey, Soybean Oil (Glycine max), Vitamin E Oil (Tocopherol), Ethylhexylglycerin, Phenoxyethanol.

125 AED

18% OffFeatured

Creams, Scrubs, Skin Care

Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin 200ml

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Highlights:

Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin 200ml

Embrace the luxurious care of Topicrem UR-10 Anti-Roughness Smoothing Cream for Severely Dry Skin, a must-have in your skincare regimen. This velvety cream, available in a generous 200ml format, is specifically designed to address the needs of severely dry and rough skin. Its rich, non-greasy texture glides effortlessly onto the skin, instantly delivering comfort and hydration. Infused with a subtle, calming fragrance, it transforms your daily skincare routine into a sensorial experience.

Thanks to the inclusion of 10% Urea, this cream works tirelessly to exfoliate and smooth out the skin, helping to reduce the roughness and improve texture. Additionally, it’s enriched with beeswax, which forms a protective barrier on the skin, locking in moisture and ensuring long-lasting hydration. Lactic acid further enhances the formula by gently exfoliating and promoting skin renewal, leaving your skin softer and more radiant over time. Experience the immediate relief and lasting smoothness that Topicrem UR-10 Anti-Roughness Smoothing Cream offers, providing your skin with the nourishment it deserves. Indulge in the soothing embrace of this cream and feel your skin transform, enveloped in a cocoon of comfort and care.

165 AED

PRODUCTS ON SALES

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17% OffFeatured

Skin Care, Spot Corrector

Active White Clarifying Corrective Cream with Honey 38gm

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Highlights:

Active White Clarifying Corrective Cream with Honey 38gm

The Active White corrective cream moisturizes, helps fade dark spots (elbows, knuckles, armpits). Used daily, the complexion regains radiance and harmony. In addition, thanks to the properties of honey extracts, the skin is better protected and smoother.

Product benefits

Hydrates and clarifies the skin

Harmonizes the complexion

Softens and protects the skin.

How to use

Apply to clean, dry skin, preferably after showering or bathing. Rinse hands well after application. In case of contact with eyes, rinse them immediately.

The use of the product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

25 AED

10% OffFeatured

Shower Gel, Skin Care

Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1000ml

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Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1000ml

Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel: gently cleanses while leaving your skin soft and refreshed. Infused with the luxurious scent of oud wood, it provides a smooth and clean feel after every wash. Perfect for daily use to enjoy a touch of elegance in your shower routine.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

13% OffFeatured

Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

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Fruit of the Wokali Professional Care Foaming Facial Cleanser with Collagen 150ml

FRUIT OF THE WOKALI PROFESSIONAL CARE FOAM MAKEUP REMOVER WITH COLLAGEN. This foam cleanser completely removes waterproof makeup without damaging the moisture barrier. It eliminates dirt, oil, and makeup for refreshed, clean skin.
This all-in-one facial cleanser creates a foam that cleanses without drying out the skin and helps remove even waterproof makeup. Safe for sensitive eyes, it does not irritate or sting the sensitive eye area and therefore does not clog pores

35 AED

23% OffFeatured

Fair & White Exclusive Pocket Deo 50ml

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Highlights:

Fair & White Exclusive Pocket Deo 50ml

A performing and long-lasting protection with the Smart Pocket Deo, small and friendly-to-use size for a delicately fragranced 24H antiperspirant.

50 AED

20% OffFeatured

RDL Babyface Facial Cleanser Plain 250ml

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Highlights:

RDL Babyface Facial Cleanser Plain 250ml

Effectively deep cleanses the skin to achieve a smooth-blemish free complexion for a youthful glow. It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads.

20 AED

5% OffFeatured

Conditioner, Hair Scalp Treatment, Hair Care

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

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Highlights:

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner 113gm

Formulated with sulfur to condition hair and scalp.
Lightweight formula that moisturizes and softens hair without weighing it down.
Helps relieve dryness of hair and scalp.
Improves manageability and makes styling easier.
Adds natural shine and softness.

Sulfur 8 Medicated Light Formula Anti-Dandruff Hair & Scalp Conditioner

Controls scalp itching & flaking due to dandruff
Apply to the affected area 1 – 4 times daily, or as directed by a doctor

Active Ingredients:
Sulfur 2%

Directions: Apply to the affected area 1-4 times daily, or as directed by a doctor.

95 AED

17% OffFeatured

Face Cream, Spot Corrector, Skin Care

BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

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Highlights:

BERG Advance White Miracle Aloe Vera & Licorice Root Beauty Cream

A soothing, oil-balancing moisturizer powered by aloe vera and licorice root to hydrate, calm irritation, and visibly even skin tone. Helps reduce redness, control breakouts, and fade post-acne marks while supporting the moisture barrier. The lightweight, non-sticky gel-cream absorbs fast and layers well under makeup. Suitable for oily/combination and sensitive skin. For external use only.

Key Benefits

Deeply hydrates and soothes stressed skin
Helps control excess oil and breakouts
Licorice root targets dark spots and uneven tone
Lightweight, non-greasy finish

25 AED

10% OffFeatured

Conditioner, Hair Mask, Shampoo, Hair Care, Gift Sets

Skinamm Keratin Protein Treatment Shampoo Argan Oil, Collagen 800Ml & Moisturizing Protein Brazilian Conditioner 800ml & Protein Brazilian Hair Mask 1000 ml BundleSkinamm Keratin Protein Treatment Shampoo Argan Oil, Collagen 800Ml & Moisturizing Protein Brazilian Conditioner 800ml & Protein Brazilian Hair Mask 1000 ml Bundle

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Highlights:

Skinamm Keratin Protein Treatment Shampoo Argan Oil, Collagen 800Ml & Moisturizing Protein Brazilian Conditioner 800ml & Protein Brazilian Hair Mask 1000 ml Bundle

Repair and nourish hair: It helps rebuild damaged hair fibers from roots to ends thanks to keratin protein, reducing split ends and breakage.
Intensive hydration and smoothness: Provides deep hydration for dry and frizzy hair, leaving it soft, shiny, and easy to style.
Detangling: Makes hair combing easier and reduces tangling and frizz.
Hair protection: It forms a protective layer that protects the natural protein in the hair from damage caused by environmental factors and heat from a hair dryer or straightener.
Suitable for treated hair: It is an ideal option for maintaining the results of keratin or protein hair straightening for a longer period.
Treatment of dandruff (in some types): Some types combine keratin and zinc pyrithione to treat dandruff and itchy scalp.

135 AED

10% OffFeatured

Dodo White Up Hydrating Intense Lightening Lotion 500ml

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Highlights:

Dodo White Up Hydrating Intense Lightening Lotion 500ml

Dodo is a range of treatments that reveals the complexion of your skin thanks to a cocktail that combines bio-plant active ingredients and White Up. Multi-Vitamins supplement the nutrition of the skin. Dodo also ensures intense hydration of your skin, to provide it with maximum comfort.

Dodo Lightening care range of product, reveals the beauty of your skin. Dodo is made with a cocktail that combines bio-active plants, the White Up and Multi-Vitamins. Dodo ensures intense hydration to your skin also, for a maximum comfort.

45 AED

25% OffFeatured

R&D Care Rosemary & Kojic Sugar Salt Scrub 300gm

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Highlights:

R&D Care Rosemary & Kojic Sugar Salt Scrub 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

GIFT SET

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15% OffFeatured

IQueen Classic Wood Solid Round Hair Brush 46x238mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Solid Round Hair Brush 46x238mm

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Highlights:

IQueen Classic Wood Solid Round Hair Brush 46x238mm

Made from beautiful beech wood, this brush features a straight handle with a rubber ring for perfect balance and stability. The alternative bristling design, with double-strand nylon for penetration and ionic nylon for hair control, ensures snag-free straightening, curling, and volumizing. Ideal for creating flawless styles with ease.

Overall Diameter: 46mm, Length: 238mm

55 AED

8% OffFeatured

Oils & Moisturizer, Spot Corrector, Skin Care

Aqua Rich Daily Moisturizing Body Oil 300ml

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Highlights:

Aqua Rich Daily Moisturizing Body Oil 300ml

Radiant Hydration and Even-Tone Perfection

Infused with a blend of brightening plant oils and antioxidants, this illuminating body treatment helps fade dark spots, smooth uneven texture, and protect the skin from environmental dryness. It nourishes from within, improving suppleness and promoting a soft, luminous finish. Perfect for daily use, it delivers a light, breathable glow that feels natural and luxurious.

Ideal for all skin types, this non-sticky formula enhances the skin’s natural tone while keeping you moisturized for hours. Its warm, soothing scent lingers subtly, elevating your skincare routine into a moment of pure glow therapy. Feel hydrated, radiant, and confident all day long—every day. For best results, layer it after your daily bath when the skin is still slightly damp, and pair it with the complementary body lotion, body wash, and face cream for a complete radiance routine.

Usage Instructions

Apply onto clean, damp skin after bathing for best absorption. Massage gently in upward, circular motions until fully absorbed. Use daily or as desired for all-over hydration and glow. Combine with matching lotion or body wash for enhanced results.

Usage Warnings

For external use only. Avoid contact with eyes; rinse if contact occurs. Discontinue use if irritation appears. Keep out of reach of children. Store in a cool, dry place away from sunlight.

120 AED

25% OffFeatured

Creams, Skin Care, Tubes

Nature Secret’S Argan Oil Exfoliating And Lightning Soap 350g

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Highlights:

Nature Secret’S Argan Oil Exfoliating And Lightning Soap 350g

Whitening Nature Secret With The Argan Oil Accelerates The Removal Of Dead Cells From Your Skin

Corrects Imperfections Of Your Face And Neck Thus Erase Fine Lines And Wrinkles In Deep Cleaning Your Skin

It Leaves Your Skin Smooth Bright And Without Blemishes or Pimples.

15 AED

14% OffFeatured

Active White Clarifying Softening Body Oil with Honey 70ml

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Highlights:

Active White Clarifying Softening Body Oil with Honey 70ml

Active White body oil moisturizes skin softly. Used daily your complexion recovers radiance and harmony. Thanks to the active properties of honey, the skin is better protected and smoother.

Product benefits

Moisturizes and clarifies skin
Harmonizes the complexion
Softens and protects the skin.

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Rinse hands well after use. In case of contact with eyes rinse immediately.

Use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

Used daily, BIOCARROT soap deeply cleans and softens the skin. The carrot oil it contains helps strengthen its protective action. Day after day, the complexion is more uniform and the skin brighter.

30 AED

13% OffFeatured

Alatar Sidr Leaves Extra Strength Repair Hair Oil

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Highlights:

Alatar Sidr Leaves Extra Strength Repair Hair Oil

35 AED

Oils & Moisturizer, Skin Care

Veet Gold Body Corrector Whitening & Glowing Oil For Face & Body Vitamin-C, 300mL

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Veet Gold Body Corrector Whitening & Glowing Oil For Face & Body Vitamin-C, 300mL

35 AED

20% OffFeatured

Creams, Spot Corrector, Skin Care

Goree Beauty Cream With Avacodo And Aloevera 30gm

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Highlights:

Goree Beauty Cream With Avacodo And Aloevera 30gm

Goree Beauty Cream is the only cream that cleans pimples, wrinkles, marks, hives even dark circles. Goree whitening cream is perfect for all types of climate, even in extremities of the same. It removes the prominent pimples, gloom, and other acne problems. it is nonpoisonous, non-irritative, with the best anti-oxidant properties, so it keeps the skin moisture, white, and shine, It can be used on normal, sensitive, or pigmented skin problem skin.

20 AED

10% OffFeatured

Yong Chin Hair Heat Protector with Keratin Olive Oil 200gm

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Highlights:

Yong Chin Hair Heat Protector with Keratin Olive Oil 200gm

Introducing YC Hair Heat Protector with Keratin Olive Oil, the ultimate solution for your hair’s protection and nourishment. Experience its exceptional benefits that go beyond ordinary heat protectors:
– Achieve Straight and Smooth Hair: Our formula is specially designed to keep your hair sleek, straight, and effortlessly smooth, even in the face of heat styling.

– Deep Nourishment for Strong and Healthy Hair: With the power of keratin and olive oil, our heat protector goes beyond mere protection. It deeply nourishes your hair, leaving it strong, vibrant, and radiantly healthy.

– Advanced Heat Protection: Safeguard your hair from the damaging effects of heat styling tools. YC Hair Heat Protector shields your precious locks against temperatures up to 180 degrees Celsius, ensuring optimal protection.

Elevate your hair care routine with YC Hair Heat Protector with Keratin Olive Oil. Embrace the beauty of straight, nourished, and protected hair like never before.

How to use:

Shake well before use. Thoroughly spray onto damp or dry hair especially on dry and damaged hair ends. No need to rinse off, style as desired

45 AED

22% OffFeatured

White Express Classic Skin Perfector Serum 10 Days 30ml

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Highlights:

White Express Classic Skin Perfector Serum 10 Days 30ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

Thanks to plant extracts, your skin is well cared for every day. The whitening complex softens your body and protects it from drying out and gives you lightness in 15 days.

35 AED

2% OffFeatured

Oserth Volume Shampoo 1000ml

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Highlights:

Oserth Volume Shampoo 1000ml

Lifts roots and plumps strands for lasting body that looks and feels natural.

• Wheat Protein Boost: Temporarily thickens hair diameter
• Panthenol Support: Adds flexible fullness without stiffness
• Scalp-Friendly: Never causes product buildup at roots
• Fine Hair Optimized: Weightless formula made for delicate strands
• Refreshing Mint: Invigorates scalp during application

Wake up flat hair with this volumizing awakening

295 AED