Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Papaya Hand and Body Cream 150ml

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Pastil Papaya Hand and Body Cream 250ml

15 AED

Shower Gel, Skin Care

Always young Lightening Shower Gel 800ml

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Highlights:

Always young Lightening Shower Gel 800ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for your skincare routine

The skin is soft, supple and radiant

35 AED

15% OffFeatured

Bel Eclat Dorée Brightening Lotion Purifying Toner 100ml

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Bel Eclat Dorée Anti Pimple Lotion 100ml

BEL eclat brightening lotion 100% toning and purifying action visible result 7 days

BEL eclat lotion is a combination of fruit acid, essential oils and

moisturizing agents that tones the skin, clarifies it and makes it homogeneous

apply morning and evening using cotton

Eliminate boutons, acne, taches, comedones and all impures. Regularize the sebum secretion

55 AED

6% OffFeatured

ACM Medisun SPF50+ Sunscreen Gel For Combination Skin And Oily Skin 40ml

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ACM Medisun SPF50+ Sunscreen Gel For Combination Skin And Oily Skin 40ml

ACM Medi-Sun Gel Sunscreen SPF 50+ helps minimize sun damage and keeps skin healthy.

Features:

Suitable for sensitive skin.
Does not clog pores.
Quickly absorbed and non-greasy.
Powerful skin protection in a light and gentle formula

Warnings:

Use only on the skin.
Avoid contact with eyes.
Store in a cool, dry place away from direct sunlight.

85 AED

Veet Gold Papaya Super Whitening Soap, Skin Firming & Corrector, 250g

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Veet Gold Papaya Super Whitening Soap, Skin Firming & Corrector, 250g

15 AED

14% OffFeatured

Nisa Vitamin C Serum 30ml

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Nisa Vitamin C Serum 30ml

30 AED

14% OffFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Lemon Cleansing Toner 250ml

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Lady Diana Collection Lemon Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural lemon extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

7% OffFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris Privilege with Caviar Extract Lightening Fine Glycerin 500ml

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QEI+ Paris Privilege with Caviar Extract Lightening Fine Glycerin 500ml

In the range PRIVILEGE, QEI+ has elaborated a glycerin Fine with Caviar Pearl. Enriched with sea benefits and the best vegetable toning extracts, after applying, you will feel its repairing and nourishing power on your skin. The epidermis is immediatly protected and revitalised. With its very special formula, the glycerin Fine will improve moisturisation, clarity and even your skin complexion. It is recommended for all types of skin, preventing them from dryness, aging and wrinkles. After carefully cleansing your skin with the QEI+ soap, apply the PRIVILEGE glycerin once or twice a day on your body.
NOTE : Sometimes, the color of the product becomes darker. It is normal, due to the concentration of the active minerals and vegetals active make this reaction. You can safely continue to use your glycerin.

280 AED

25% OffFeatured

Kojie San Skin Lightening Face Cream with HydroMoist 30gm

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Highlights:

Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

For lighter, softer skin

A dual-action formula that leaves skin clean and hydrated.

Cleanses skin from deep-seated dirt and impurities.

Boosts hydration to help protect the skin from loss of moisture.

Helps promoted skin renewal by eliminating dry, uneven rough skin.

Dermatologically Tested. Hypoallergenic. Paraben Free

30 AED

22% OffFeatured

Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

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Glupa Glutathione and Papaya Best Ever Whitening Cream 30ml

Skin whitening is the primary benefit of using this cream. It contains glutathione and papaya extract, which are known for their skin whitening properties. These ingredients work by inhibiting the production of melanin, the pigment that gives color to the skin. By reducing melanin production, the cream can help to lighten dark spots, hyperpigmentation, and uneven skin tone, resulting in a brighter, more even complexion.

35 AED

PRODUCTS ON SALES

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13% OffFeatured

Hair Care, Hair Gel & Spray

Aphogee Gloss Therapy Polisher Spray 177ml

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Aphogee Gloss Therapy Polisher Spray 177ml

This amazing polish smoothes the hair surface to detangle and repair split ends while protecting hair from UV damage

65 AED

17% OffFeatured

Lotion, Skin Care, Spot Corrector

DH7 Paris Lightening Maxitone Oil Triple Action 200ml

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DH7 Paris Lightening Maxitone Oil Triple Action 200ml

DH7 – Lightening Maxitone Oil Triple Action 200 ml: The oily complex is a complex rich in concentration of sea assets. This complex is a source of clarification for the skin.

Use: apply the anti spot complex oil on the face and neck.

DH7 Maxi Tone Triple Action Oily Complex Spot Treatment is recommended for beautiful skin. It helps fade dark spots and leaves skin soft, thanks in particular to caviar extract.

250 AED

22% OffFeatured

Hair Care, Hair Styling Products

ORS Jojoba Oil Hairdress 156gm

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Highlights:

ORS Jojoba Oil Hairdress 156gm

Jojoba oil attracts and holds moisture plus adds shine, providing maximum manageability and a healthy look by lubricating the hair shaft. Hair is left conditioned without a greasy feel.

Directions:

Apply a small amount of Jojoba Oil to the scalp and massage. Brush gently to ensure even distribution, paying attention to the ends of the hair.

35 AED

22% OffFeatured

Gluta White Cream in White Gluta Tube 50g

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Gluta White Cream in White Gluta Tube 50g

Formulated Glutathione and Collagen, Gluta White cream works on eliminating black spot on the neck and face. It helps and obtaining a clear smooth skin without imperfections.

35 AED

18% OffFeatured

Hair Care, Hair Treatment

Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

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Ab Naturals Argan Oil Treatment with Pure Organic Argan Oil 4.0 fl oz

What about getting a product that provides your hair, body and skin with intense care and deep hydration? This product is definitely pure organic argan oil from AB Naturals, which needs to be known for its many features and benefits. It is extracted from pure organic argan, free of any additives, which is the best effective and nourishing treatment for hair, skin and body. Get it now and provide it to you with the highest quality.

Benefits:

Pure Organic Argan Oil AB Naturals Argan oil gives the hair the required nourishment, which gives its appearance super shine and softness. Organic Argan oil is the best treatment oil for damaged and dry hair. When used on the skin and body, it provides them with nutrition and hydration and gives them a natural, glowing shine. One hundred percent pure and safe. Effective results.

How to use:

Place the oil in your hands and gently massage the scalp, hair, body and skin, avoiding contact with the eyes. It can be combined with other products to enhance moisturizing properties.

45 AED

13% OffFeaturedOut Of Stock

Cleansers, Skin Care

Effimax 5 Clarifying Lotion Q10+ 160ml

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Highlights:

Effimax 5 Clarifying Lotion Q10+ 160ml

Effimax 5 Clarifying Lotion Q10+ Rehydrate dried skin. People who work in harsh climates often apply body lotion on a regular basis, perhaps even daily. … Replenish extra dry or rough spots on the skin. … Smooth calluses. … Feel and smell good. … Help yourself relax

Key Highlights:

Helps to clarify and brighten the skin

Contains Q10+ and other natural ingredients

35 AED

10% OffFeatured

Lotion, Skin Care

Noor Lemon Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

17% OffFeatured

Cream 21 Moisturizer Boost Petroleum Jelly Aloe Vera 300ml

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Cream 21 Moisturizer Boost Petroleum Jelly Aloe Vera 300ml

21 Petroleum Jelly Moisturizing Cream enriched with Vitamin E and Aloe Vera is a multi-use cream that works to deeply moisturize and nourish the skin. It contains a special formula that contains Petroleum Jelly, which works to form a protective barrier on the surface of the skin to maintain hydration, in addition to Vitamin E and Aloe Vera, which enhance the renewal and nourishment of the skin.

Benefits and features:

Helps deeply moisturize dry and rough skin.
It contains vitamin E, which helps renew skin cells and improve its elasticity.
Contains aloe vera extracts that soothe and soothe irritated skin.
It forms a thin layer on the surface of the skin that maintains hydration and protects it from harmful external factors.
It has a lightweight formula that absorbs quickly without leaving a greasy residue.
It can be used on all skin types including sensitive skin.

How to use:

Before use, clean the skin well with soap and water.

Gently dry the skin with a clean towel.

Apply an appropriate amount of 21 Petroleum Jelly Cream to the skin and massage it gently until it is completely absorbed.

25 AED

33% OffFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Soap Virginity Red

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Valera Soap Virginity Red

10 AED

20% OffFeatured

Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

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Jergens Original Scent Dry Skin Moisturizer with Cherry Almond Essence 200ml

Jergens Original Scent Moisturizer helps you reveal deeply luminous, visibly softer skin. This unique formula contains an illuminating HYDRALUCENCE blend, as well as nourishing hydrators and our classic Cherry Almond Essence. Provides dry skin with long lasting moisture rich hydration for visibly softer skin. Jergens Moisturizers restore your skin’s deep luminosity to reveal skin that’s never looked so beautiful.

20 AED

GIFT SET

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13% OffFeatured

Oils & Moisturizer, Skin Care

Nature White Luxury Body Oil with Snail Slime 125ml

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Nature White Luxury Body Oil with Snail Slime 125ml

Nature White & Toning Luxury Body Oil is made with vegetable oils. The oil helps clear dark stains, protects against dryness and keeps your skin fresh all day. Directions: Use daily morning and evening. Ingredients: Glycerine, MPG, PEG-40, Castor Oil, Soya Bean Oil, Sodium Sulfate, Hydroxy 1,4, Benzene, Tocopheryl, Acetate, Fragrance

35 AED

6% OffFeatured

Shower Gel, Skin Care

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

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Highlights:

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

14% OffFeatured

Nisa Anti-Aging Serum 30ml

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Nisa Anti-Aging Serum 30ml

30 AED

11% OffFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Vitamin C Brightening Body Cream 454ml

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Highlights:

Advanced Clinicals Vitamin C Brightening Body Cream 454ml

This spa size brightening cream is formulated with the powerful ingredients, Vitamin E and Green Tea to soothe and nourish skin. Nourishing Coconut Oil helps deliver the rich nourishment and Jojoba Oils rapidly seal moisture into your skin. Formulated with a highly concentrated pure Aloe Vera base, allowing beneficial ingredients to absorb as needed.

Bonus: Vitamin C is also great for scars, stretch marks, and sagging areas.

85 AED

11% OffFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Lemongrass Oil 150ml

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Highlights:

Mamado Aromatherapy Lemongrass Oil 150ml

Mamado natural lemongrass oil is a remedy that is habitually used to upkeep immune system health.

It is often used to help with jetlag, headaches and reduce stress.

It can also be used as a remedy for respiratory infections, stomach problem and athletes foot.

40 AED

20% OffFeatured

Skin Care, Spot Corrector, Tubes

Toujours Jeune Black Spot Correction Face Cream 40gm

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Highlights:

Toujours Jeune Black Spot Correction Face Cream 40gm

Toujours Jeune Black Spot Correction Face Cream 40gm is recognized for its fight against Keloids, Varicose Veins, Spots, Wrinkles, all kinds of Spots. Made from oceanic and Amazonian protein extracts.

Application

It is recommended to use Toujours Jeune .Corrective Milk on the entire body, particularly on areas with problems (keloids, varicose veins, pimples, wrinkles, all kinds of spots, etc.).

20 AED

1% OffFeatured

Anua Heartleaf 70 Daily Lotion 200ml

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Highlights:

Anua Heartleaf 70 Daily Lotion 200ml

The Anua Heartleaf 70 Daily Lotion is a lightweight, hydrating lotion formulated with 70% heartleaf extract to soothe and calm the skin.

Known for its anti-inflammatory and antibacterial properties, heartleaf extract helps to reduce redness, irritation, and breakouts, making this lotion ideal for sensitive and acne-prone skin. The lotion is easily absorbed, providing moisture without leaving a greasy residue, and helps to maintain a healthy skin barrier.

129 AED

22% OffFeatured

Lotion, Oils & Moisturizer, Skin Care, Gift Sets

Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Carrot Super Whitening Skin Lotion Face & Body 500ml & Carrot Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

70 AED

33% OffFeatured

Johnsons Vita Rich Oil-in-Body Wash 250ml

Shower Gel, Skin Care

Johnsons Vita Rich Oil-in-Body Wash 250ml

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Highlights:

Johnsons Vita Rich Nourishing Body Wash With Cocoa Butter 400ml

A nourishing body wash that contains cocoa butter.
Skin-friendly with vegetable glycerin.
The shower gel is distinguished by its pleasant smell and foamy composition.
It helps effectively on moisturizing and nourishing your skin, giving it a glow and a pleasant scent.

Enjoy soft, healthy, and refreshing skin.

30 AED

11% OffFeatured

Gluta Berry Carrot FFast Action Whitening Essential Lotion 500ml

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Highlights:

Gluta Gold Vitamin C Whitening Essential Lotion 500ml

The gentle nourishing ingredients complex of this kojic acid and glutathione, makes it the perfect choice for you whether you have a dry, oily or sensitive complexion, this milk is all you need to acquire a smooth silky soft skin; forget about spots, pimple and blemishes once for all. Your radiant, youthful, soft skin will be hard to resist. Contains: Arbutin, Glutathione, Vitamin E & Kojic Acid. Results within the first week of use.

40 AED