Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

R&D Care Coffee & Niacinamide Sugar Salt 300gm

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R&D Care Coffee & Niacinamide Sugar Salt 300gm

Instructions For Use

Use on wet skin in the shower, to remove dead cells from the surface of the skin. Rinse well with water.

15 AED

Pro White Collagen Cream Tube 70g

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Pro White Collagen Cream Tube 70g

Pro White Collagen Cream Tube 70g is Formulated with shea butter and egg yolk, this range eliminates pigmentation and unifies the skin while hydrating it. It also … Pros and cons: Clarifies the skin expertly and naturally.

25 AED

13% OffFeatured

New Face Extra Soft Cream Deep Moisturization with Aloe Vera & Yogurt

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New Face Extra Soft Cream Deep Moisturization with Aloe Vera & Yogurt

Experience intense hydration and skin nourishment with New Face Extra Soft Cream, specially formulated with the soothing power of Aloe Vera and the deep-conditioning benefits of Yogurt. This rich, creamy formula locks in moisture, enhances skin elasticity, and provides long-lasting softness for a healthy, radiant glow.

Key Benefits:

Aloe Vera Infusion – Soothes and hydrates dry, irritated skin.
Yogurt Extracts – Nourishes and restores skin’s natural smoothness.
Deep Moisturization – Keeps skin soft, supple, and refreshed all day.
Protective Skin Barrier – Strengthens and shields against environmental stress.
Suitable for All Skin Types – Perfect for daily hydration and skin care.

Pamper your skin with New Face Extra Soft Cream, delivering ultimate softness, hydration, and nourishment for a fresh and youthful look.

35 AED

33% Off

Creams, Skin Care, Tubes

Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

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Labidjanaise Carrot Lightening Cream Spots Remover Fast Action 50gm

L’abidjanaise Cream is a lightening cream which helps your skin to rid of resistant dark spots caused by ageing, sun exposure. Its special formula offers you a light texture rich in variety beauty benefits.

Instructions for use: in evening after perfectly cleansing the skin with soap and lotion L’abidjanaise, apply L’ABIDJANAISE CREAM on the dark areas and gently massage to make it penetrate. For optimal result, we advise you all the range.

20 AED

10% OffFeatured

Silky Cool Blackberry Facial Mud Mask 500ml

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Silky Cool Blackberry Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

13% OffFeatured

Pretty Cowry Halorinc Acid Extract & Vitamin C 30ml

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Pretty Cowry Halorinc Acid Extract & Vitamin C 30ml

Pretty Cowry Vitamin C Facial Serum is a naturals serum that creates a potent antioxidant that helps protects and brightens your skin throughout the day. This incredible anti-aging and moisturizing skincare formula fight against lines and wrinkles to provide a youthful glow to your skin.

35 AED

10% OffFeatured

Pretty Cowry Face Scrub Cream Grapes 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

30% OffFeatured

Oils & Moisturizer, Skin Care

Silky Cool Misk Massage Oil 500ml

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Silky Cool Misk Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

20% OffFeatured

Skin White Glutathione Vitamin C Face & Body Soap 90gm

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Skin White Glutathione Vitamin C Face & Body Soap 90gm

Dynamic duo for skin brightening and rejuvenation
Glutathione helps lighten dark spots and pigmentation
Vitamin C boosts collagen production for youthful skin
Evens out skin tone and improves complexion
Supports collagen production for firmer, more youthful-looking skin.

20 AED

25% OffFeatured

Gold Skin Clarifying Soap with Argan Oil 180g

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Gold Skin Clarifying Soap with Argan Oil 180g

GOLD SKIN Clarifying Soap with Argan Oil deeply cleans the skin while removing dead cells and other imperfections. Its cleansing base enriched with Argan oil helps lighten the complexion evenly, moisturizes and gives to the skin nourishing, toning and anti-aging properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps brighten the complexion.

Provides the skin with nourishing, toning and anti-aging properties.

How to use

Lather the soap and apply the foam onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

PRODUCTS ON SALES

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11% OffFeatured

Hair Oil, Hair Treatment, Hair Care

Alattar 100% Pure Best Rosemary Oil for Hair Growth and Strength

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Alattar 100% Pure Best Rosemary Oil for Hair Growth and Strength

Highlights

Supports Healthy Hair Growth: This potent oil is formulated to stimulate the scalp and promote healthy circulation, aiding in natural hair growth and thickness.
Reduces Hair Thinning: Works to strengthen the hair follicles and root structure, actively helping to minimize excessive shedding and combat the appearance of thinning hair.
Enhances Natural Shine: Deeply conditions and nourishes the hair strands from root to tip, leaving hair visibly softer, smoother, and with a beautiful natural sheen.
100% Pure and Natural: Crafted with the highest quality pure rosemary oil, ensuring a clean, potent, and chemical-free treatment for your daily hair care routine.
Herbal Formula for Strength: Features a traditional herbal composition that works to improve the overall resilience and manageability of dry, brittle, or damaged hair.

40 AED

17% Off

Diva Maxima Maxi Tone Triple Action Fade Cream 130ml

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Highlights:

Diva Maxima Clarifying cream 320ml

Dima Maxima tone cream ensures rapid and effective lightening. The ingredients of its MTA3 formula act in synergy to clarify, rejuvenate and purify the skin in depth.

25 AED

7% OffFeatured

Fair & White Mix Glow Effect Brightening Face Cream 50ml

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Fair & White Mix Glow Effect Brightening Face Cream 50ml

Complete your unique skincare experience with the divinely scented Brightening Face Cream, designed to brighten and protect the skin, unify the complexion and give it a real glow! Its incomparably velvety texture melts perfectly into the skin, providing comfort and protection against dehydration, while its illuminating concentrate brightens and unifies the complexion. Your skin is left radiant, unified and ultra-luminous!

65 AED

25% OffFeatured

Creams, Skin Care, Spot Corrector

Ujooba Gold Advanced Beauty Cream 34gm

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Ujooba Gold Advanced Beauty Cream 34gm

Introducing our Gold Advanced Beauty Cream, a radiant revolution in skincare that marries the opulence of gold with the purity of natural ingredients. Unveil the secret to a polished, blemish-free complexion with a cream that transcends traditional skincare boundaries.

Key Features:

Gold-Infused Brilliance: Enriched with the regal touch of gold, our Advanced Beauty Cream creates a luminous sheen on your skin, adding a touch of luxury to your daily routine. Experience the indulgence of radiant, polished skin with every application.
Natural Ingredients: Immerse your skin in the goodness of nature. Our cream harnesses the power of carefully selected natural ingredients renowned for their skin-brightening properties. Let the synergy of nature and science work harmoniously to reveal your skin’s true radiance.
Whitening Efficacy: Bid farewell to blemishes as our cream targets uneven skin tone, working tirelessly to brighten and lighten. Rediscover the joy of flawless skin as our advanced formula evens out pigmentation, leaving you with a polished and perfected complexion.
Nourishing Elegance: Experience the dual benefits of skin brightening and nourishment. Our cream is designed not only to enhance your skin’s appearance but also to nourish and moisturize, leaving you with a velvety, supple texture.
Anti-Blemish Power: Combat the effects of environmental stressors with our anti-blemish properties. Our cream acts as a shield, protecting your skin from the daily onslaught while promoting a clear, healthy complexion.

15 AED

22% OffFeatured

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

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Highlights:

Queen Elisabeth Shea Butter Hand & Body Lotion 400ml

Queen Elisabeth Shea Butter Lotion is rich in natural shea butter.

Helps protect skin from drying out, excellent for use on skin over-exposed to the elements.

Helps your skin restore and preserve essential moisture balance and elasticity.

Nourishes soothe and heal dry, irritated, or chapped skin. Also helps relieve stretchmarks.

35 AED

33% OffFeatured

Scrubs, Skin Care, Tubes

Melano Beauty Line Kiwi Scrub 300gm

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Highlights:

Melano Beauty Line Kiwi Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

10% OffFeatured

Pretty Cowry Tomato Gel 260ml

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Pretty Cowry Tomato Gel 260ml

This Tomato 99% Soothing Gel is a moisturizing, soothing and caring gel that really tackles any problem on the skin. The gel consists of 99% tomato extracts. In addition, this gel contains aloe vera, witch hazel, marigold, tremella fuciformis and snail filtrate. All these ingredients are known for their medicinal properties: anti-aging, acne, eczema and scar reduction, anti-inflammatory, wound healing, astringent and softening properties against wrinkles and contribute to healthy skin.

45 AED

17% OffFeatured

Washami Egg Moisturizing Face & Body Cream 380ml

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Washami Egg Moisturizing Face & Body Cream 380ml

25 AED

12% OffFeatured

Cococare Vitamin E Lotion 470ml

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Cococare Cocoa Butter Lotion 470ml

This lotion is enriched with moisturizing Cocoa Butter and is ideal for treating wrinkles and stretch marks.

This rich, creamy formula has been specially developed to treat dry, rough skin.

Cocoa butter helps provide high hydration that helps even out skin tone.

Suitable for daily use to make your skin soft and protected.

The perfect head-to-toe moisturizer, with time you’ll feel the difference.

Give your skin endless hydration, light and long-lasting.

75 AED

3% OffFeatured

Q7 Paris Skin Clear Lotion 500ml

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Highlights:

Q7 Paris Skin Clear Lotion 500ml

Q7 Paris Skin Clear Lotion: A classic in daily skincare, suitable for all skin tones.

Fortified with skin-loving ingredients for clear and healthy complexion.
Formulated by scientists, kind to skin, and effective for complexion unification.
Appropriate for all skin colors, maintains natural look and feel.
Prevents unwanted pigmentation, restores skin to its glory.
Eliminates marks, lightens complexion for visibly attractive skin.
Use daily for even tone and supple skin

195 AED

GIFT SET

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11% OffFeatured

Conditioner, Hair Care

Mega Growth Profectiv Daily Leave-in Strengthener 425ml

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Mega Growth Profectiv Daily Leave-in Strengthener 425ml

Profectiv Mega Growth Leave-In Daily Strengthener stops chemical damage before breakage begins. Penetrating and rehydrating deep inside the hair, Break Free infuses strength into fragile hair, corrects damage and fills in the cracks that lead to over-processing. Break Free’s exclusive Pro-Growth formula stops and corrects daily breakage caused by chemical treatments.

40 AED

14% OffFeatured

Alattar Shampoo Minoxidil 10% Anti-Hair Loss Topical 250ml

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Highlights:

Alattar Shampoo Minoxidil 10% Anti-Hair Loss Topical 250ml

30 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Action-C Beauty Cream 20gm

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Highlights:

Action-C Beauty Cream 20gm

Action-C Beauty Cream 20g is a vitamin C–enriched skin cream designed to brighten, smooth, and rejuvenate your complexion. It helps reduce dark spots, uneven skin tone, and dullness, giving your face a radiant and youthful glow. With its lightweight texture, the cream absorbs quickly without leaving a greasy feel, making it perfect for daily use.

Key Features:

Enriched with Vitamin C for bright, glowing skin
Helps reduce dark spots and pigmentation
Improves skin tone and texture
Lightweight, non-greasy formula suitable for daily use
Ideal for all skin types

25 AED

25% OffFeatured

Yoko Whitening Cream Ginseng & Pearl 4g

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Highlights:

Yoko Whitening Cream Ginseng & Pearl 4g

Pearl cream for facial care Protects the skin from sunlight, so the skin looks more radiant. Along with a mixture of ginseng extracts and pearls to nourish the skin even further.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

15% OffFeatured

Clairissime Body Clear Complexion Fruit Acids Lotion 200ml

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Highlights:

Clairissime Aloe Vera Deep Moisturizing Body Lotion 500ml

Clairissime Body Lotion is made with aloe vera, natural ingredients, and mineral oils to leave your body feeling soft and supple. It smells wonderful, nourishes the body, and absorbs quickly. This moisturizer is enriched with Enric Head. It hydrates your body without leaving it greasy. It improves and firms skin texture.

55 AED

7% OffFeatured

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

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Highlights:

QEI+ Paris QEI+®Or Innovative Lightening Facial Cleanser Toner 500ml

Within their OR INNOVATION range, QEI+ has developed a cleansing and antibacterial tonic lotion.

The lotion suits all types off acne prone skins, and helps reduce sebum production on skin surface.

Its fabulous agents ensure a purified, healthy and firm skin.

Directions for use: use every morning and night. Pour some lotion on the dry cotton pad and apply on face and neck. Wait for the lotion to dry and rinse.

For an optimal result, use the products of the OR INNOVATIVE range.

Precautions for use: For external use only. In the event of contact with eyes rinse thoroughly with cold water.not to be used on children.

280 AED

10% OffFeatured

Shower Gel, Skin Care

Noor 24K Gold Exfoliating Scrub Shower Gel

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Highlights:

Noor 24K Gold Exfoliating Scrub Shower Gel 890ml

Noor Gold 24K Gold Shower Gel with Scrub is a best shower gel choice for those who want a refreshing and effective cleansing experience. This formula is crafted to gently exfoliate while deeply cleansing the skin, making it one of the best shower gel for men and best shower gel for women looking for smoother, clearer skin.

Infused with 24K gold particles, it helps even out skin tone, reduce the appearance of imperfections, and regulate sebum production. The exfoliating action works to remove dead skin cells, while the formula helps control excess oil and minimize unwanted shine, leaving your skin feeling soft, balanced, and revitalized after every use.

Benefits

Gently exfoliates and deeply cleanses skin
Helps hydrate and brighten the skin
Removes impurities and dead skin cells
Leaves skin soft, smooth and radi

How to Use?

Take a small amount of shower gel onto a loofah, sponge, or washcloth.
Squeeze it gently until lather begins to foam.
Massage gently on your body and rinse off thoroughly.
Suitable for all skin types.

45 AED

10% OffFeatured

Baby Relaxer, Hair Care, Kids & Baby Care, Relaxer

African Pride Dream Kids Olive Miracle Anti-Breakage Relaxer System Regular

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Highlights:

African Pride Dream Kids Olive Miracle Anti-Breakage Relaxer System Regular

For a lifetime of strong, beautifully healthy hair, start right with the African Pride Dream Kids Olive Miracle Children’s Regular No-Lye Creme Relaxer System. The easy-rinse, conditioning kids formula contains the finest extra virgin olive oil and African herbs used for generations to help strengthen and protect hair. Exclusively for children’s delicate hair and sensitive scalp, the African Pride Dream Kids Olive Miracle Children’s Regular No-Lye Creme Relaxer System leaves hair softer, silkier and more manageable for quick and easy styling. African shea butter, olive oil and herbal oil extracts are included for strong, beautifully healthy-looking hair

45 AED

6% OffFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Highlights:

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75 AED

25% OffFeatured

Kojie San Dream White Anti-Aging Soap 135gm

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Highlights:

Kojie San Dream White Anti-Aging Soap 135gm

Combines the youth-regenerating properties of Collagen and Elastin plus the lightening effect of Kojic Acid. The moisturizing and whitening properties of the product will leave your skin feeling revitalized, refreshed and younger-looking.

15 AED