Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Perfect White Lightening Cream with AHA 300ml

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Highlights:

Perfect White Lightening Cream with AHA 300ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

22% OffFeatured

Shower Gel, Skin Care

Goldman Lightening Shower Gel 500ml

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Highlights:

Goldman Lightening Shower Gel 500ml

Goldman Gel Douche Goldman 500ml is formulated with natural ingredients that help keep your skin feeling soft and hydrated. This product is gentle enough for daily use and effectively works to cleanse, nourish, and protect your skin. The 500ml format guarantees long-lasting use.

35 AED

5% OffFeatured

COSRX Hydrium Watery Toner 150ml

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Highlights:

COSRX Hydrium Watery Toner 150ml

Moisture toner with vitamin B5 and hyaluronic acid which makes your skin more dewy with full of hydration. Not only it’s moisturizing toner but also it’s the foundation of skin health recovering skincare step.

BENEFITS

Form a moisture barrier
• Optimize the balance of damaged skin

90 AED

5% OffFeatured

Shower Gel, Skin Care

Golden Face Shower Gel 500ml

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Highlights:

Golden Face Shower Gel 500ml

Golden face gel bath cleanses, lightens and nourishes the skin. contains pure carrot oil and Vitamin E for a healthy skin

95 AED

8% OffFeatured

Fairlady Body Lotion with Milk, Shea Butter, Ceramide & Vitamin E 700ml

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Highlights:

Fairlady Body Lotion with Milk, Shea Butter, Ceramide & Vitamin E 700ml

This lotion features a rich formula containing milk and urea, specially designed to exfoliate, brighten, and correct dark spots. It also contains shea butter, vitamin E, and ceramides, which help moisturize the skin and strengthen its natural barrier, in addition to providing antioxidants for flawless skin.

Benefits and Features:

Helps remove dead skin cells and rejuvenate the skin.
Evens skin tone and reduces pigmentation.
Deep hydration, thanks to its urea and shea butter content, provides intense hydration to the skin.
Helps strengthen the skin’s natural barrier.
Contains vitamin E, which protects against environmental damage.
Non-greasy texture absorbs quickly without leaving a greasy residue.

How to use:

Apply an appropriate amount of lotion to clean, dry skin.

Gently massage the lotion in with circular motions until fully absorbed.

60 AED

17% OffFeatured

Golden Face Excess Whitening Triple Action Black Soap 200gm

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Highlights:

Golden Face Excess Whitening Triple Action Black Soap 200gm

Introducing the Golden Face Excess Whitening Triple Action Black Soap in its new, improved packaging. This powerful black soap is designed exclusively for body use, delivering triple action benefits to achieve a brighter, smoother, and more radiant complexion. Enriched with Vitamin C, Vitamin E, collagen, and kojic acid, this soap offers superior whitening effects and provides UV sunscreen protection to safeguard your skin from harmful sun exposure.

50 AED

10% OffFeatured

Fruit of the Wokali Revitalizing Rice Foot Scrub 500gm

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Highlights:

Fruit of the Wokali Revitalizing Rice Foot Scrub 500gm

Fruit of the Wokali Professional Care – Rice Foot Scrub

Product type: Professional podiatric scrub / Revitalizing foot treatment

Main ingredient:

Natural Rice: Acts as a gentle but effective physical exfoliating agent that removes dead skin cells without harming the skin.

Main benefits:

Specialized Exfoliation: Designed specifically to treat the most difficult areas, such as cracked heels and calloused soles of the feet.
Revitalization and Relief: Its unique formula soothes and refreshes tired feet after a long day, providing an immediate feeling of lightness.
Triple Simultaneous Action: While exfoliating calluses, it deeply moisturizes and softens the skin, preventing post-treatment dryness.
Roughness Prevention: Smoothing skin texture regularly helps prevent the reappearance of cracks and hardened skin.
Stimulation of Circulation: The massage during application improves blood flow in the lower extremities, promoting overall foot health.
Professional Finish: Leaves feet with a silky, smooth texture and a renewed appearance.

45 AED

13% OffFeatured

Rinju Total Beauty Hand and Body Lotion 473ml

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Highlights:

Rinju Total Beauty Hand and Body Lotion 473ml

Ultimate Moisture and Protection: Daily Hydration

Provide your skin with ultimate moisture and protection every day. Enriched with pure shea butter, which smoothens and softens all skin types while restoring their youthful glow. Its exotic fragrance, blended with essential oils, provides the ultimate relaxing experience.

Benefits:

Ultimate Moisture: Deeply hydrates and nourishes all skin types.

Smoothens and Softens: Pure shea butter restores softness and elasticity.

Restores Youthful Glow: Revitalizes skin for a youthful appearance.

Exotic Fragrance: A blend of essential oils offers a relaxing and pleasant scent.

Daily Protection: Shields skin from environmental stressors.

Experience the ultimate in skin care with our deeply hydrating and protective lotion.

65 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

Doctor Homeo Face Cream 3 Days Result Guaranteed

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Highlights:

Doctor Homeo Face Cream 3 Days Result Guaranteed

Fast Results in Just 3 Days | Brightening & Nourishing Formula

Homeo Doctor Beauty Cream is a highly concentrated formula designed to improve the appearance of your skin on both the face and body. Enriched with powerful ingredients, it helps to brighten, smooth, and nourish the skin for a visibly more radiant look—with guaranteed results in just 3 days.

Key Features:

Fast-Acting Formula – See visible changes in as little as 3 days

Face & Body Use – Safe and effective for all skin types

Brightens & Evens Skin Tone – Reduces dullness and promotes glow

Deep Nourishment – Helps hydrate and soften the skin

Highly Concentrated – A little goes a long way

Reveal smoother, healthier-looking skin with Homeo Doctor Beauty Cream, your fast-track to radiant beauty.

How to Use Homeo Doctor Beauty Cream:

Cleanse Your Skin:
Wash your face or body area with a gentle cleanser and pat dry.

Apply a Small Amount:
Take a small amount of the cream and apply it evenly to the desired area (face or body).

Massage Gently:
Use your fingertips to gently massage the cream into the skin in circular motions until fully absorbed.

Use Twice Daily:
For best results, apply morning and night.

Avoid Sun Exposure:
While using the cream, avoid direct sunlight or apply sunscreen during the day to protect your skin.

25 AED

14% OffFeatured

Skin Doctor Facial Cleanser Classic 225ml

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Highlights:

Skin Doctor Facial Cleanser Classic 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser classic that frees skin of dead surface cells, make-up, excess oil, bacteria and pore-clogging debris, allowing skin to breathe. Fresh & Anti-Oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

PRODUCTS ON SALES

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17% OffFeatured

Serums, Skin Care

Sia Pinkish White Glow Whitening Serum

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Highlights:

Sia Pinkish White Glow Whitening Serum

Sia Whitening Serum is a revolutionary skincare product that combines the essence of dandelion, a natural wonder rich in Vitamin E and essential minerals, with the power of carefully selected essential oils. This serum offers several benefits, including brighter skin, dark spot reduction, wrinkle relief, and flawless complexion. Dandelion extract illuminates the complexion, leaving it visibly more radiant. The serum also helps fade dark spots, hyperpigmentation, and acne marks, promoting a smoother, clearer skin texture.

Its nourishing formula, enriched with essential oils, softens the appearance of wrinkles, promoting a youthful and rejuvenated look. The serum’s ultimate goal is to deliver a flawless complexion, leaving the skin looking smoother, healthier, and more youthful. To use, apply a small amount to the face and neck, massage it into the skin, and use it both morning and night as part of your skincare routine.

25 AED

10% OffFeatured

Hair Care, Hair Cream

Silky Cool Avocado Hot Oil Cream Deep Conditioning Hair Treatment for Moisture, Shine & Frizz Control 1000ml

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Highlights:

Silky Cool Avocado Hot Oil Cream Deep Conditioning Hair Treatment for Moisture, Shine & Frizz Control 1000ml

Treat your hair to intense hydration and shine with Silky Cool Avocado Hot Oil Cream. This creamy formula blends the nourishing power of avocado oil with a hot oil treatment to deeply condition dry, damaged, or frizzy hair. Enjoy smoother, softer, and healthier-looking hair with every use.

Why Choose Silky Cool Avocado Hot Oil Cream?

Rich Avocado Oil penetrates deeply to moisturize and repair hair
Creamy Hot Oil Formula that’s easy to apply and absorb
Reduces Frizz & Adds Shine for a polished, healthy finish
Large 1000ml Size for long-lasting use at home or salon

Use as a hot oil treatment or daily hair cream to maintain silky smooth, manageable hair

45 AED

12% OffFeatured

Fair & White Original Maxi Tone Brightening Lotion 250ml

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Highlights:

Fair & White Original Maxi Tone Brightening Lotion 250ml

The care Maxi Tone Original F&W contains a clarifying ingredient aimed at visibly lightening your complexion and reducing marks.

75 AED

22% OffFeatured

Skin Care, Spot Corrector

Zero Spot Multi Actions Intensive Lotion 60ml

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Highlights:

Zero Spot Multi Actions Intensive Lotion 60ml

Zero Spot Lotion- intensive multi-actions erases spots, acne, wrinkles, and pimples helping you to achieve the smooth and flawless skin that you desire. It also contains vitamin E for added skin benefits.

Apply a small amount on the affected areas after cleansing your face and leave overnight. Mix in equal amounts with water if your skin is sensitive.

It can also be mixed with a body moisturizer to remove spots on the body.

It is advisable to use sunscreen while using this product.

35 AED

12% OffFeatured

Bar Soap, Skin Care, Sunscreen

St. Dalfour Whitening Soap with Glutathione 135gm

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Highlights:

St. Dalfour Whitening Soap with Glutathione 135gm

Skin Brightening with Glutathione: Enriched with powerful antioxidants, this soap effectively lightens dark spots and uneven skin tone, revealing a radiant complexion.
Protects Against Free Radicals: Glutathione helps neutralize free radicals, reducing the signs of aging for healthier, youthful-looking skin.
Hydrates and Nourishes Skin: Infused with moisturizing agents to keep your skin soft, smooth, and hydrated, preventing dryness and flakiness.
Improves Skin Texture: Regular use refines rough patches and enhances overall skin texture for a polished, even look.
Gentle Yet Effective Cleansing: Deeply cleanses the skin, removing dirt and impurities without stripping its natural moisture, making it suitable for daily use

75 AED

11% OffFeatured

Papaya Clear Clarifying Lightening Lotion 300ml

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Highlights:

Papaya Clear Clarifying Lightening Lotion 300ml

Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.

40 AED

33% OffFeatured

Creams, Make Up, Skin Care, Tubes

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

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Highlights:

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

The special advanced European formula of this product seeps into the inner layers of your skin, healing and repairing broken and rough skin

Absorbs efficiently into your skin and retains its moisturizing properties for several hours.

The natural oil and fat content of this glycerin-based cream act as an efficient humectant, drawing moisture from your skin’s inner to outer layers, and surrounding air, maintaining the hydration balance

Improves the look in just one application

Non-greasy cream penetrates the skin in second and works for hours

10 AED

8% OffFeatured

Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

Conditioner, Hair Care

Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

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Highlights:

Creme Of Nature Moisturizing Dry Defence Coconut Conditioner 355ml

Seal In Moisture for Smooth & Soft Hair

Lock in moisture and control frizz with our Moisturizing Dry Defense Conditioner infused with Pure Honey, Certified Natural Coconut Oil and Shea Butter.

Benefits

Locks In Moisture
Smoothes & Softens
Controls Frizz & Untangles

How To

After shampooing with Pure Honey Moisturizing Dry Defense Shampoo, apply a generous amount to hair and leave it on up to 5 minutes. Comb through for even distribution. Rinse then style.

WARNING: Avoid contact with eyes. Keep out of reach of children.

60 AED

11% Off

Oils & Moisturizer, Skin Care, Tubes

Labidjanaise Lightening Body Oil 125ml

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Highlights:

Labidjanaise Lightening Body Oil 125ml

Labidjanaise Body Oil complexion oil eliminating blemishes and stains with Vitamin E.

Provides intense hydration to the skin

Nourishes and improves skin texture

Contains natural ingredients that protect and rejuvenate the skin

Suitable for all skin types

Convenient 125 ml size for on-the-go use

40 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Dr.Meinaier Vatamin C Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Vatamin C Oil Essential Oils for Brightening and Moisturising 118ml

Vitamin C Oil: Rich in Vitamin C and beneficial for maintaining the health, appearance, and texture of skin by promoting clarity, radiance, and smoothness, thereby reducing the signs of acne and other uncomfortable skin conditions.

35 AED

GIFT SET

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30% OffFeatured

Hair Treatment, Hair Care

Some By Mi Cica Peptide Anti Hair Loss Derma Scalp Treatment 50ml

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Highlights:

Some By Mi Cica Peptide Anti Hair Loss Derma Scalp Treatment 50ml

Do you suffer from damaged hair? Are you looking for a product that fights dandruff and hair loss?

Get this cream to treat your hair from roots to ends from Some By Mi.

It is rich in compounds that moisturize and nourish your hair, giving you shiny hair and eliminating hair tangles.

Contains Korean Centella extract and other botanical ingredients to strengthen your hair’s natural protective barrier.

Eliminates breakage.
Rebuilds hair.
Protects hair from dryness.
Soothing effect for hair scalp.
Rich in moisturizing compounds and elements.
Treats itchy or dandruff scalp.
It contains lemon to cleanse the scalp of any type of bacteria.
Keeps hair moisturized.

Information:

Paraben free.
Silicon free.
Sulfate free.
Made in Korea.

Ingredients:

Water, Dipropylene Glycol, Stearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Steartrimonium Chloride, Propylene Glycol, Panthenol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Zinc Pyrithione, Caprylyl Glycol, Salicylic Acid, Polyquaternium-10, Menthol, Guar Hydroxypropyltrimonium Chloride, Arginine, Sodium Polynaphthalenesulfonate, Milk Protein Extract, Butylene Glycol, Sodium Chloride, Mentha Piperita (Peppermint) Leaf Extract, Mentha Viridis (Spearmint) Extract, 1,2-Hexanediol, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Leonurus Sibiricus Flower/Leaf/Stem Extract, Nelumbo Nucifera Flower Extract, Artemisia Vulgaris Extract, Mentha Rotundifolia Leaf Extract, Glycine Max (Soybean) Seed Extract, Nigella Sativa Seed Extract, Oryza Sativa (Rice) Extract, Ribes Nigrum (Black Currant) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Sesamum Indicum (Sesame) Seed Extract, Salvia Hispanica Seed Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Centella Asiatica Extract(1,000 Ppb), Biotin, Ethylhexylglycerin, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Copper Tripeptide-1, Hexapeptide-9, Nonapeptide-1, Palmitoyl Tripeptide-5, Palmitoyl Pentapeptide-4, Palmitoyl Tripeptide-1, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Tripeptide-1, Acetyl Hexapeptide-8, Acetyl Tetrapeptide-2, Madecassoside, Madecassic Acid, Asiaticoside, Asiatic Acid, Fragrance

70 AED

17% OffFeatured

Sia 24k Gold Clear Radiant Face Wash

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Highlights:

Sia 24k Gold Clear Radiant Face Wash

Sia Gold Face Wash is formulated to enhance the skin’s natural fairness and clarity, reducing the appearance of blemishes, dark spots, and uneven skin tone. It also leaves the skin feeling soft and velvety, enhancing overall complexion and texture. By making Sia Gold Face Wash a part of your daily skincare routine, you can unlock the secret to a more beautiful you, embracing a newfound confidence with visibly fairer, clearer, and smoother skin.

25 AED

10% OffFeatured

Noor Gold Carrot Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Gold Carrot Lightening & Moisturizing Lotion 400ml

Noor Gold Carrot Lightening & Moisturizing Lotion is specially formulated to nourish and care for the skin with a blend of carrot oil, shea butter, and vitamin E. It helps support a clearer and more radiant complexion while keeping the skin soft and hydrated. The non-greasy formula makes it suitable for daily use on all skin types

Benefits

Helps nourish and hydrate the skin
Supports a clearer, more radiant complexion
Keeps skin soft and moisturized
Non-greasy formula for daily use

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

14% OffFeatured

RDL Papaya Extract + Vitamin E Whitening Hand & Body Lotion 600ml

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Highlights:

RDL Papaya Extract + Vitamin E Whitening Hand & Body Lotion 600ml

Whitening lotion for hands and body. It has a strong and effective formula in lightening skin tone and getting rid of pigmentation.

It features effective whitening ingredients such as Vitamin E and papaya along with a range of powerful antioxidants.

It helps moisturize the skin, maintain its high elasticity, and work to unify its color.

Moisturizing lotion for the skin that gives you a smooth, silky texture and a bright, glowing uniform color.

It gives a beautiful scent and restores the skin’s natural balance.

Restores the natural beauty and softness of the skin.

30 AED

13% OffFeatured

Purec Pure Egyptian Magic Whitening Honey & Apple Spa Scrub 750gm

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Highlights:

Purec Pure Egyptian Magic Whitening Honey & Apple Spa Scrub 750gm

Purec Egyptian Magic Whitening Honey & Apple Spa Scrub is the perfect exfoliating and lightening scrub formulated with Pure and natural extracts with fine apricot powder. This scrub is created for superior anti-aging and lightening benefits. Scrub beads help brighten the complexion and reduce inflammation thereby revealing a clearer and more even complexion.

It has high exfoliating property and helps properly rejuvenate the skin. The strong aroma of the scrub will keep you feeling fresh all day long.

65 AED

13% Off

Gift Sets, Lotion, Skin Care

Carotone Brightening & Black Spot Corrector Carotone Set

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Highlights:

Carotone Brightening & Black Spot Corrector Carotone Set

The unifying shower gel Carotone with its 3 in 1 formula, cleanses, purifies your skin and gives it a luminous complexion

Carotone is high in B-carotene and collagen, and it helps to renew your skin while also providing UV protection.

For a better outcome, use it with other Carotone products.

140 AED

20% OffFeatured

Creams, Skin Care, Tubes

QEI+ Paris Active Efficacité Extreme Lightening Cream 50gm

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Highlights:

QEI+ Paris Active Efficacité Extreme Lightening Cream 50gm

QEI+ Active Efficacité Extreme Lightening Cream: QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections. Rich of the best toning plants and Shea Butter, Efficacité Extrême Moisturising Lightening Cream will give to your skin a real clarity and deep moisturization.

120 AED

11% OffFeatured

Perfect White Lightening Lotion with AHA 250ml

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Highlights:

Perfect White Lightening Lotion with AHA 250ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

40 AED

13% OffFeatured

Jhlak Premium Purifying Shower Gel – Lemongrass & Anemone Smooth & Refreshing Skin Care | Deep Cleansing | Natural Fragrance Jhlak Premium Purifying Shower Gel Lemongrass & Anemone Is A Luxurious Body Wash Specially Formulated To Gently Cleanse, Refresh, And Smoothen Your Skin. Infused With The Natural Goodness Of Lemongrass And Anemone Extract, This Shower Gel Leaves Your Skin Feeling Fresh, Soft, And Delicately Scented. Key Benefits: ✔ Deep Cleansing Formula – Removes Dirt, Oil, And Impurities Effectively. ✔ Lemongrass Extract – Provides A Refreshing And Energizing Scent While Helping Purify The Skin. ✔ Anemone Extract – Nourishes And Soothes The Skin For A Smooth And Soft Texture. ✔ Smooth & Healthy Skin – Leaves Skin Feeling Clean, Moisturized, And Revitalized. ✔ Gentle On Skin – Suitable For Daily Use On All Skin Types. How To Use: Apply An Appropriate Amount Onto Wet Skin Or Loofah. Gently Massage All Over The Body To Create A Rich Lather. Rinse Thoroughly With Clean Water. Enjoy The Refreshing Fragrance And Smooth Skin Feel. Perfect For: Daily Body Cleansing Refreshing Shower Experience Smoother And Softer Skin All Skin Types

Shower Gel, Skin Care

Jhalak Premium Lemongrass & Anemone Smooth Skin Purifying Shower Gel

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Highlights:

Jhalak Premium Full Body Brightening & Dark Spot Corrector Lotion 500ml

Jhalak Premium Full Body Brightening Lotion is a nourishing body lotion formulated to help improve the appearance of dull and uneven skin. Its lightweight, moisturizing formula absorbs quickly to leave skin feeling soft, smooth, and hydrated without a greasy feel. With regular use, it helps reduce the appearance of dark spots, dryness, rough elbows and knees, promoting a brighter and healthier-looking complexion. Suitable for everyday use on all skin types.

Key Features:

Brightens and moisturizes the skin
Helps reduce the appearance of dark spots
Softens rough elbows, knees, and dry areas
Lightweight, non-greasy formula
Suitable for daily use
Dermatologist tested
Pump bottle for easy application

35 AED

25% OffFeatured

Yoko Papaya Herbal Soap 135g

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Highlights:

Yoko Papaya Herbal Soap 135g

Skin cleansing soap Formula mixed with papaya extract, licorice extract and olive oil. Clean the skin Ready to nourish the skin to be smooth, soft, and radiant.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

15 AED