FEATURED PRODUCTS
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening
European White Half Cast Body Lotion 500ml, serum 100ml, face cream
Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots
UCB European White Gold Toning Lotion And Brightening Set
UCB European White Carrot Brightening Body Lotion And Carrot Serum Set
The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.
- Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.
- Key Features: Infused with carrot oil, botanical extracts, and antioxidants.
- Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.
- Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.
- Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.
- Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.
UCB European White Carrot Brightening Body Lotion And Carrot Serum Set
UCB European White Carrot Brightening Body Lotion And Carrot Serum Set
The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.
- Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.
- Key Features: Infused with carrot oil, botanical extracts, and antioxidants.
- Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.
- Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.
- Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.
- Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.
UCB European White Vitamin C Body Lotion And Vitamin C Serum Set
UCB European White Vitamin C Body Lotion And Vitamin C Serum Set
The UCB European White Vitamin C Lotion and Serum Set is a dual-action skincare combo designed to firm, hydrate, and brighten the skin tone.
- Brightening and Fading: Formulated with Vitamin C and turmeric extract to reduce the look of dark spots and uneven patches.
- Firming and Anti-Aging: Helps improve skin elasticity and smooth out fine lines or the appearance of stretch marks.
- Sun Protection: The lotion often includes SPF 50+ to shield the skin from harmful UV rays and prevent further discoloration.
- Deep Hydration: Delivers a rich moisturizing complex that softens rough and dry skin.
UCB European White Vitamin C Serum 100ml
UCB European White Vitamin C Serum 100ml
- Brightening: Helps fade the appearance of dark spots, and blotchy areas.
- Firming: Supports collagen production to promote firmer, more youthful skin elasticity.
- Antioxidant Support: Fights visible signs of sun damage and environmental stress.
- Hydroquinone-Free: Formulated without harsh chemical bleaching agents for safer daily application.
UCB European White Carrot Brightening Face and Body Serum 100ml
UCB European White Carrot Brightening Face and Body Serum 100ml
UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.
- Dual Action: Formulated for safe application on both the face and body.
- Targeted Brightening: Helps fade the appearance of dark spots and blemishes.
- Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.
- Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.
UCB European White Gold Arbutin & Retinol Serum 100ml
UCB European White Gold Arbutin & Retinol Serum 100ml
The UCB European White Gold Serum is an intense skin-lightening and toning treatment designed to reduce stubborn dark spots, and discoloration.
- Active Ingredients: Formulated with brightening agents like Arbutin and Retinol to help control melanin production and smooth skin texture.
- Main Purpose: Fades blemishes, corrects uneven complexions, and promotes a clearer, uniform, and radiant skin tone.
- Usage: Can be applied directly to targeted problem areas or mixed into body lotions/creams to boost their brightening effects.
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Serum 100ml
Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.
Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.
Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.
How to Use
Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml
UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening Body Milk 500ml
Transform your skincare routine with EUROPEAN WHITE HALF CAST Body Milk – 5 Days Action, an intensive moisturizing body lotion designed to nourish dry skin while promoting a brighter, smoother, and more even-looking complexion. Formulated with Glutathione and Fennel Seed Extract, this lightweight yet deeply hydrating body milk helps improve skin radiance, soften rough areas, and reduce the appearance of dark spots and uneven skin tone.
Its non-greasy formula absorbs quickly into the skin, delivering long-lasting moisture without leaving a sticky residue. The lotion also contains UVA/UVB sunscreen filters to help protect the skin from everyday sun exposure, which can contribute to dullness and uneven pigmentation.
Suitable for daily use, this body milk leaves your skin feeling silky smooth, hydrated, and refreshed with a healthy-looking glow. Whether you’re dealing with dryness, rough texture, or an uneven complexion, EUROPEAN WHITE HALF CAST Body Milk provides effective daily care while helping maintain soft, radiant skin.
How to Use
Apply generously to clean, dry skin after bathing. Massage gently into the skin until fully absorbed, paying special attention to dry areas such as elbows, knees, and heels. Use morning and evening for best results. For prolonged sun exposure, complement with a broad-spectrum sunscreen
UCB European White Gold Toning Lotion 500ml
UCB European White Gold Toning Lotion 500ml
European White Gold Toning Lotion is a skin-brightening body milk formulated with Alpha Arbutin and Retinol to help reduce dark spots and even out skin tone.
- Main Purpose: Fades dark spots, and promotes a uniform, radiant complexion.
- Active Ingredients: Typically contains Alpha Arbutin, Retinol, and often includes sun protection agents (such as SPF 50).
- Formulation: Usually sold in a 500ml bottle designed for daily full-body use to improve skin texture.
LATEST PRODUCTS
Yong Chin Gold Caviar Collagen Soap 100gm
Yong Chin Gold Caviar Collagen Soap 100gm
Maintains cell renewal of the skin, anti-wrinkle and makes the skin firming & youthful.
YC Gold Caviar Collagen Soap is a special delicate soap enriches with golden powder and blends with herbal extract, revitalizes and maintains cell renewal of the skin, anti-wrinkle and makes the skin firming & youthful.
How to use:
Apply gently on the wet skin, rinse off with water. Twice daily use for effective results.
Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml
Difeel 100% Pure Essential Oil Eucalyptus Oil 30ml
Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.
Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma:Â Woodsy with a hint of mint and honey
Our Eucalyptus Oil:
- Helps heal cuts, wounds, abrasions, ulcers and soars
- Treats acne
- Acts as a moisturizer
- Relieves dark circles under the eyes, tightens skin andis anti-aging
Gold Skin Shower Gel with Argan Oil 500ml
Gold Skin Shower Gel with Argan Oil 500ml
GOLD SKIN clarifying shower gel with Argan oil cleans the skin. Enriched with Argan oil, it helps even out the skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.
Product benefits
Cleans the skin.
Reduces and prevents skin imperfections.
Helps even out the complexion.
How to use
To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.
Dhin Dhin Body Brightening Body Lotion 300ml
Dhin Dhin Body Brightening Body Lotion 300ml
Ideal for daily moisturizing and pampering routine. Helps to restore the skin’s natural moisture balance. Can be used on all skin types. Provides long-lasting moisture and protection. Enhances the overall texture and tone of the skin. Promotes a healthy and radiant complexion. Suitable for all seasons and climates.
Leaves the skin feeling soft, smooth, and supple.
Suitable for all skin types.
Helps to improve the appearance of dry and rough skin.
Melano Pharma Sebanoin Face Wash
Melano Pharma Sebanoin Face Wash
Sebanoin facial wash for acne-prone skin reduces excess oil and refines pores
Sebanoin Facial Wash purifies and removes excess oil without drying,
exfoliates the skin and removes dead skin cells, has antioxidant power,
helps remove blackheads and whiteheads, leaves the skin soft, velvety and extremely clean.
Glycerin – honey – d-panthenol – salicylic acid – tea tree oil
Apply the lotion to wet skin, massage gently, leave for a minute, then wash well with water
For best results, use when needed
Melano Papayatone Whitening Lotion
Melano Papayatone Whitening Lotion
Melano PapayaTone Brightening Gel With Papaya 40gm
Papaya Tone gel to lighten the skin with papaya extract, vitamin C and vitamin E, 40 grams.
The formula has a light texture to lighten the skin, including melasma, pigmentation, and dark spots
It helps unify skin tone to obtain healthy and elastic skin
It helps increase skin hydration to obtain soft and elastic skin
Melano Pharma Set Of Four Pieces Papayatone Soap And Serum And Cream And Gel
Melano Pharma Set Of Four Pieces Papayatone Soap And Serum And Cream And Gel
- Intensely moisturizes the skin, making it soft and silky
- Improve the appearance of the skin and make it more radiant
- Lighten and unify skin tone and remove dark spots and skin pigmentation.
- Reducing the appearance of pimples and blackheads
Citro Clear Body Serum 50ml
Citro Clear Body Serum-50ml
Skin whitening accelerator the Citro clear milk based on lemon extract
Fight against acne and oily skin problem. Citroclear clarifies skin tone and brightens.its colour while proving smoothness and healthy look.
Citro clear Serum, is a miracle working oil that is formulated from the best plants extracts that instantly clears out uneven skin tone, Stretch marks, pigmentation, anti scar, excellent on stubborn jointed areas like the knuckles, elbows, knees, ankles and feet. … It is very safe and suitable for all skin
Dhin Dhin Body Brightening Serum 30ml
Dhin Dhin Body Brightening Serum 30ml
Dhiin Dhin Face Serum to lighten your complexion. Your skin tone can look uneven or dull due to sun exposure, smoking, genetics, and poor sleep. Serum is powerful antioxidants that can bring your skin back to life. They neutralize free radicals in your skin, making your skin tone more…
Anua Heartleaf 70 Daily Lotion 200ml
Anua Heartleaf 70 Daily Lotion 200ml
The Anua Heartleaf 70 Daily Lotion is a lightweight, hydrating lotion formulated with 70% heartleaf extract to soothe and calm the skin.
Known for its anti-inflammatory and antibacterial properties, heartleaf extract helps to reduce redness, irritation, and breakouts, making this lotion ideal for sensitive and acne-prone skin. The lotion is easily absorbed, providing moisture without leaving a greasy residue, and helps to maintain a healthy skin barrier.
PRODUCTS ON SALES
Silky Cool Milk Facial Mud Mask 500ml
Silky Cool Milk Facial Mud Mask 500ml
Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh
La Tchadienne Exfoliating Super White Cleansing and Nourishing Vitamin C 160gm
La Tchadienne Exfoliating Super White Cleansing and Nourishing Vitamin C 160gm
Reduces grease, acne, freckles, dark spots. Refreshes you all
daily. Suitable for all skin types. To wash the body or face twice a day,
morning and evening. You can apply it as often as you like.
Use: to cleanse the skin of the face or body.
Lady Diana Herbal Collection Whitening Beauty Cream 50gm
Lady Diana Herbal Collection Whitening Beauty Cream 50gm
Lady Diana Whitening Beauty Cream unfolds its exclusive skin care products with finest ingredients. It is a non-greasy facial cream for naturally radiant and enhanced skin completion. It clears dark spots, remove blackheads and freckles. It keeps the skin moisturize.
African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up
African Pride Olive Miracle No-Lye Relaxer Super 1 Touch Up
Our unique StayFresh™ Crème-on-Crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our StayFresh™ System, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 EASY STEPS!
iCan London Rosemary Petroleum Jelly 368gm
iCan London Rosemary Petroleum Jelly 368gm
iCan London Rosemary Petroleum Jelly is a powerful plant that has been admired for centuries to help moisturize and soothe the skin. iCan London Rosemary Petroleum Jelly is a back-to-basics formula that embraces the power of aloe in its purest form.
iCan London Rosemary Petroleum Jelly Key Features
- It is light hydrating jelly that keeps your skin feeling soft and refreshed
- Made from triple-purified petrolatum. Purity guaranteed.
- Helps lock in moisture to restore dry, sunburned skin
- Contains aloe vera, which is known to soothe your skin
- Gentle on skin, dermatologist tested and non-comedogenic
- Best For Dry Skin, Cracked Skin, Dull Skin, Sunburned Skin
How to apply
Scoop fingertips through Nursery Jelly and spread across especially dry areas on skin until absorbed. Excellent for cuts, burns, or problem areas like hands, feet, elbows, and heels. Repeat as needed throughout day.
You’ll know the difference as soon as you start using iiCan London Rosemary Petroleum Jelly. Perfect for any skin type, it absorbs readily into skin to soothe skin while moisturizing and conditioning.
Skin Doctor Egyptian Glow Skin Whitening Lotion Body Milk SPF 30 400ml
Skin Doctor Egyptian Glow Skin Whitening Lotion Body Milk SPF 30 400ml
Ultra Radiance Intense Whitening Body Lotion
Skin Doctor Egyptian Glow Body Lotion is a luxurious and unique blend of best lightening agent’s available to minimize the production of melanin, responsible for the effect of dark skin.
It’s daily use gradually reduces hyperpigmentation.
This formula brightens and lightene your complexion with an intense skin whitening effect on the body.Includes SPF 30
Alattar Apki Seeds Natural Face Plumping Cream 360ml
Alattar Apki Seeds Natural Face Plumping Cream 360ml
- How to use for best results:
It is recommended to cleanse the skin, then apply the cream and massage the cheeks and forehead areas in gentle circular motions from the bottom up for 5-10 minutes daily.
Highlights
- Cheek plumping and filling: Contains natural ingredients that safely enhance the size of fat cells in the cheek and facial areas.
- Tightens skin and fights wrinkles: It helps fill in fine lines thanks to its deep nourishment of the tissues.
- Deep hydration: Its formula, rich in oils and shea butter, provides intense hydration that prevents dryness of the skin, which causes a thin facial appearance.
- Natural and safe ingredients: Extracted from African akabi seeds, known for their benefits in increasing feminine areas.
Aussie Miracle Curls with Coconut Oil Paraben Free Detangling Milk Treatment 200ml
Aussie Miracle Curls with Coconut Oil Paraben Free Detangling Milk Treatment 200ml
TANGLES? KNOT HERE! Aussie Miracle Curls Detangling Milk tames frizz and keeps gnarly knots at bay. Infused with coconut and jojoba oil, this nourishing leave-in conditioner smooths and softens strands, leaving behind a luscious strawberry and pomegranate scent. Simply apply to damp hair, detangle and let air dry. Who runs the world? CURLS.
Amalico Chebe Hair Oil Chebe Powder 250ml
Amalico Chebe Hair Oil Chebe Powder 250ml
Strengthen hair strands, smoothen & repair damaged hair and frizzy hair, increasing hair growth and strengthen hair follicles. Treats and prevents dandruff and its symptoms such as dry, flaky, red and itchy scalp & improves dryness & dullness . Deep nourishes, soothes and rejuvenates scalp . Paraben free sulfate free | no chemicals . Chebe is a combination of herbs that when used for hair, is super moisturizing and hydrating to the hair . Chebe is a natural deep treatment formula that strengthens the hair shaft, reduces breakage and promotes hair growth . Please shake the bottle well to mix ingredients before use.
ACM Novophane Reactional Anti Hairloss Lotion 100ml
ACM Novophane Reactional Anti Hairloss Lotion 100ml
- Suitable for both men and women suffering from occasional hair loss.
- Visibly reduces the rate of hair loss and promotes regrowth, providing visible results as early as 6 weeks.
Features:
- Stimulates scalp microcirculation with the help of Vitamin PP and regulates sebum production with Biotin, Vitamin B6, Grapefruit and natural orange oils.
- Restores strength, vitality and volume to the hair.
- The design of the product is easy to use, thanks to the pump bottle, and can be used on dry or wet hair.
- There is no need to rinse the hair after use.
- It provides excellent skin tolerance and does not irritate the scalp.
- The lightweight texture of the lotion is neither sticky nor dry.
- It is quickly absorbed and does not make hair greasy.
- It can be used alone or with hair vitamins for better results.
How To Use:
- Spray 6 sprays on dry or wet hair once a day for 3 months.
- There is no need to rinse.
- The short pump allows for easy application and access to every part of the hair.
GIFT SET
Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Protein 5 Liter
Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Protein 5 Liter
Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.
Key Benefits:
- Cleanses without stripping natural moisture
- Promotes smooth, shiny, easy-to-manage hair
- Helps reduce hair breakage.
- Safe for daily use and suitable for all hair types
- Available in a range of variants tailored to different hair needs
- Convenient 5L pump packaging for professional or bulk us
Papaya Clear Clarifying Lightening Lotion 200ml
Papaya Clear Clarifying Lightening Lotion 200ml
Papaya Clear illuminating clarifying milk is the ultimate treatment designed to safely maintain and unify your complexion. It will help you to effectively clarify pigmentation spots, and most of the time to eliminate them, while harmoniously regulating the skin tone. With each application, your skin is softer, more even and your complexion brighter.
The Doux Bonita Afro Balm Texture Cream 454gm
The Doux Bonita Afro Balm Texture Cream 454gm
WHAT IT DOUX?
Control paste-meets-pomade. Bonita Afro Balm? is for you if you want the performance, control, and weight of butter or oil minus the build-up. Keep natural curls, coils, twists, and braids looking fresh from start to finish.
WHAT?S GOOD?
Goji Berry: To improve overall shine
Coconut Oil: Locking in that moisture
Sweet Almond Oil: For no more frizz
DOUX YOU:
A little goes a long way! Apply a small amount to wet or dry hair to control frizz and sustain moisture.
Best for softening and refreshing twist-outs, braid-outs, and finger styling to elongate and soften hair without flaking or sticky residue. Best used on it?s own.
Fair & White Original Exfoliating Soap AHA-2 200gm
Fair & White Original Exfoliating Soap AHA-2 200gm
The F&W AHA-2 Soap ensures an exfoliating and unifying double efficiency. It smoothly cleanses and regenerates the skin by micro-exfoliation and helps to unify your epidermis. It contains exfoliating apricot kernels and lactic acid to ideally prepare your skin for F&W A.H.A products and give it suppleness, smoothness and a bright complexion.
Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml
Immediat Claire Maxi-Beauty Lightening Body Cream With Carrot 250ml
- Immediat Claire clarifies, unifies, and rids your skin of brown spots.
- The skin barrier feels reinforced with moisture
- Enriched with Vaseline Light Oil & Carrot Extracts
Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml
Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel 1000ml
Pretty Be Soothing & Moisturizing Lavender Bath & Shower Gel:Â gently cleanses while soothing and hydrating your skin. Infused with calming lavender, it leaves your skin soft, refreshed, and delicately scented. Ideal for daily use to relax and moisturize your skin.
- Discover the perfect companion to bring peace and gentle care into your daily ritual with Pretty Be Soothing.
- What sets Pretty Be Soothing apart is its commitment to holistic care. Perfect for all skin types, Pretty Be Soothing is a product the entire family can trust.
- In a world filled with countless options, Pretty Be Soothing stands out for its gentle yet effective formula. It’s paraben-free, cruelty-free, and free from harmful additives.
- Let Pretty Be Soothing elevate your self-care to the next level. From calming irritated skin to providing moments of serene tranquility, this product is the all-in-one solution you never knew you needed. Make Pretty Be Soothing part of your routine today and revel in the perfect harmony of care for your body and mind.
Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml
Active Balance Vitamin C + Carrot Oil Whitening Body Lotion 500ml
Active Balance Vitamin C + Carrot Oil Whitening Body Lotion brightens, smoothens and softens your skin. Fortified with Vitamin C, Carrot Oil and Glutathione for effective delivery.
ORS Olive Oil Girls Oil Moisturizing Hair and Scalp Lotion With Coconut, Castor And Safflower Seed 251ml
ORS Olive Oil Girls Oil Moisturizing Hair and Scalp Lotion With Coconut, Castor And Safflower Seed 251ml
The perfect daily moisturizer for hair and scalp! Our special blend of coconut oil, caster oil, olive oil and safflower seed oil provide much-needed nourishment and protection to the scalp and hair, promoting health, moisture and lasting shine. Perfect For
Protection against heat styling tools on dehydrated hair. Recommended Use
As a daily heat protectant. As a scalp and hair moisturizer when extra hydration is needed
Every Strand Naturally Silver Conditioning Shampoo 399ml
Every Strand Naturally Silver Conditioning Shampoo 399ml
Why I need it: Naturally Silver Conditioning Shampoo is a great at-home solution to help prevent or neutralize brassiness on lighter hair. This Sulfate-Free formula will help restore brightness for color treated and natural hair.
What it is: A concentrated purple shampoo to cleanse, tone, and hydrate hair from roots to ends. Infused with Purple Pigments + Violet and Iris Extracts to neutralize brassiness and enhance brightness for all silver, gray and blonde hair.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Leave on for 2 to 4 minutes. Rinse thoroughly and then follow up with Every Strand Naturally Silver Toning Conditioner.