Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

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Shower Gel

Lait Asian Secret Vitamin C Licorice Root Extract and Hyalutonic Whitening Shower Gel 500ml

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Lait Asian Secret Vitamin C Licorice Root Extract and Hyalutonic Whitening Shower Gel 500ml

Super Bleaching Shower Gel. Premium quality beauty and personal care product.

210 AED

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Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

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Lait Asian Secret Brightening Gluta Whitening Shower Gel 1000ml

Lait .ii4n San Brightening Gluta+ Whitening Shower Gel. Premium quality beauty and personal care product.

210 AED

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Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

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Lait Asian Secret Arbutin Lightening Shower Gel 1000ml

210 AED

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Lait Asian Secret Vitamin C ,Licorice Root Extract and Hyalutonic Acid Strong Whitening Lotion 500ml

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Lait Asian Secret Vitamin C ,Licorice Root Extract and Hyalutonic Acid Strong Whitening Lotion 500ml

195 AED

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Lait Asian Secret Gluta Pure Whitening Lotion 500ml

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Lait Asian Secret Gluta Pure Whitening Lotion 500ml

Formulated with ingredients such as kojic acid, niacinamide (vitamin B3), vitamins C and E to give your skin a smooth, radiant appearance.

Instructions for use: After cleansing apply lotion on that body and gently massage.

Main ingredients: Glutathione powder,kojic acid, niacinamide, vitamins C and E, deionized water, mineral oil, silicone oil, perfum.

195 AED

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Lait Asian Secret Final White Carrot Lotion 500ml

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Lait Asian Secret Final White Carrot Lotion 500ml

Reveal your skin’s natural radiance with Lait Asian Secret Final White Carrot Lotion – the ultimate skin-brightening solution infused with powerful carrot extract. Specially formulated to nourish, lighten, and hydrate your skin, this luxurious lotion is your daily secret to a visibly brighter and even skin tone.

Enriched with natural beta-carotene, vitamin A, and antioxidants, this carrot-based lotion works deep within your skin to fight dullness, reduce dark spots, and improve skin elasticity. Its fast-absorbing and non-greasy formula leaves your skin feeling silky smooth and refreshed all day long.

Main Ingredient:

Carrot Extract (Daucus carota) – A rich source of beta-carotene and vitamin A, known for skin-brightening, anti-inflammatory, and cell-repairing properties.

Directions:After cleansing apply on the body and gently massage

195 AED

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Lait Asian Secret Arbutin Lightening Body Lotion 500ml

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Lait Asian Secret Arbutin Lightening Body Lotion 500ml

Lait Asian Secret Arbutin Lotion is Hydroquinone free lotion specially formulated with these Ingredients : kojic acid, Nicotinamide, Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths. apply on clean skin after shower. Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

It is formulated with arbutin for a more even skin tone.

Lait Asian Secret Arbutin Lotion is Hydroquinone free lotion specially formulated with these

Ingredients : kojic acid, Nicotinamide,Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths.

apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

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Lait Asian Secret AHA Strong Whitening Lotion 500ml

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Lait Asian Secret AHA Strong Whitening Lotion 500ml

Lait Asian Secret AHA Lotion is Hydroquinone free lotion specially formulated with these

Apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

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Lait Asian Secret Kojic Half Cast Body Lotion 500ml

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Lait Asian Secret Kojic Half Cast Body Lotion 500ml

Lait Asian Secret Half Cast Lotion is Hydroquinone free lotion specially formulated with these

apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

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Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

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Asian Secret Oil Arbutin Body Nourishing Argan Oil 300ml

Experience the luxurious feel of Asian Secret Oil Arbutin Body Oil, a premium body oil designed to nourish and moisturize the skin while leaving it feeling soft, smooth, and radiant.

Formulated with argan oil and skin-conditioning ingredients, this lightweight body oil absorbs easily into the skin without leaving a heavy or greasy residue. It helps improve the appearance of dry-looking skin while enhancing the skin’s natural glow.

Perfect for daily use, Asian Secret Oil Arbutin Body Oil can be incorporated into your skincare routine to help maintain soft, supple, and healthy-looking skin.

Benefits

✔ Helps moisturize dry-looking skin

✔ Leaves skin feeling soft and silky

✔ Lightweight and fast-absorbing

✔ Helps improve the appearance of dull-looking skin

✔ Enhances the appearance of radiant skin

✔ Suitable for daily use

✔ Contains nourishing argan oil

120 AED

LATEST PRODUCTS

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Bar Soap, Skin Care

Purec Pure Egyptian Gold Soap 200gm

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Purec Pure Egyptian Gold Soap 200gm

Purec Egyptian Gold Soap is formulated to firm & brightens skin with dynamic combination of 100% Natural ingredients that targets Pimples & Wrinkles. It also leaves skin soft & moisturized all day.

30 AED

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Silky Cool Peach & Collagen Moisturizing Cream 500ml

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Silky Cool Peach & Collagen Moisturizing Cream 500ml

Moisturizing effect. Whitening the skin. Can be used for face & body

30 AED

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UB Macho Star Hand & Body Lotion 473ml

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UB Macho Star Hand & Body Lotion 473ml

UB MACHO STAR Hand & Body Lotion 16 oz Moisturizer for Men A creamy moisturizing lotion with Tea Tree Oil, Alpha Hydroxy and pro vitamin to help your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing. Size. 16 oz Made in USA

35 AED

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Face Cream, Skin Care, Spot Corrector

Malika Niacinamide 10% + Zinc 1% Serum 30ml

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Malika Niacinamide 10% + Zinc 1% Serum 30ml

Get ready to glow — the Malika way. Malika Niacinamide 10% + Zinc 1% Serum is a water-based, multitasking niacinamide serum for face that targets pores, dark spots, oiliness, and uneven tone — all in one lightweight formula. Powered by vitamin B3 niacinamide, this is your daily essential for clearer, smoother, more radiant skin.

Fades Dark Spots & Uneven Tone: A potent niacinamide serum for dark spots that visibly reduces hyperpigmentation, age spots, and post-acne marks. B3 niacinamide works by interrupting melanin transfer — delivering a noticeably brighter, more even complexion with consistent use.

Controls Oil & Clears Blemishes: Formulated as a pure niacinamide serum for acne and oily skin — niacinamide 10% regulates sebum production and zinc 1% keeps blemish-prone areas in check. The ideal niacinamide serum for oily skin that mattifies without stripping moisture.

Strengthens Skin Barrier: This serum niacinamide formula reinforces the skin’s natural barrier — locking in moisture, calming irritation, and reducing redness. Works as a niacinamide ceramide serum to keep skin deeply hydrated, balanced, and protected from environmental stressors.

Smooths Texture & Minimizes Pores: Niacinamide 10% + zinc together improve skin texture, visibly minimize enlarged pores, and enhance overall skin smoothness — giving skin a refined, porcelain-like finish. A true serum with niacinamide that delivers real, visible results.

How to Use: Apply 2–3 drops to clean, dry skin once or twice daily — morning or night — after cleansing and before moisturizer. Follow with SPF in the morning. Compatible with hyaluronic acid, peptides, and other hydrating ingredients for an enhanced korean niacinamide serum-style routine.

35 AED

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Pretty Cowry Soothing & Moisturizing Snail 99% Snail Moisturizing Gel 300ml

Body Gel, Serums, Skin Care

Pretty Cowry Soothing & Moisturizing Snail 99% c300ml

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Pretty Cowry Soothing & Moisturizing Snail 99% Snail Moisturizing Gel 300ml

Face and body gels are the best solution for people with sensitive skin . Water-based gels perfectly nourish the skin and quickly deliver the necessary substances.

Often people prefer to use one or another tool at a certain time of the year. In summer, when the pores are open and vulnerable to bacteria, the gel will be the best solution, and in winter, when the temperature around the body often changes – it’s warm in the house, it’s cold outside – avocado gel is ideal.

45 AED

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Skin Doctor Vita-C Whitening Toner 250ml

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Skin Doctor Argan Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Argan Massage Oil, enriched with the natural goodness of Argan extract, is expertly crafted to nourish and rejuvenate your skin. This luxurious oil provides deep hydration, soothing your skin while leaving it feeling incredibly soft, smooth, and perfectly moisturized. Ideal for a relaxing massage, it helps to restore your skin’s natural radiance and elasticity, offering a spa-like experience with every use. Treat your skin to the ultimate indulgence and enjoy its silky-smooth feel all day long.

How to use:

Apply on your body and massage gently.

35 AED

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Cleansers, Skin Care, Tonners

Trimay Collagen Idebenone Acti Fill & Firm Toner 200ml

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Trimay Collagen Idebenone Acti Fill & Firm Toner 200ml

Trimay Collagen Idebenone Acti Fill&Firming Essence Toner instantly invigorates and hydrates, imparts elasticity, smoothes and firms the skin, maintains youthfulness, stimulates the skin?s own collagen synthesis and promotes the formation of elastin fibres, increases skin tone.

At the base of the composition is 81% hydrolyzed collagen, which makes it an effective product for improving the skin and combating the aging process. The effect is enhanced by the presence of anti-aging components such as idebenone, adenosine and a complex of natural extracts that help reduce wrinkles and increase skin elasticity and firmness.

The toner significantly improves microrelief, smoothes expression lines and prevents the formation of skin folds. It makes the skin soft and prepares it excellently for subsequently applied products.

Its mildly acidic formula helps normalize and maintain the skin?s healthy acid-alkaline balance, strengthens the natural protective barrier and neutralizes the aggressive effect of running water. The product contains only natural and hypoallergenic EWG Green grade ingredients, fragrance-free, and is suitable for even the most sensitive skin

95 AED

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Palmes Aloe Vera And Honey Body Lotion 500ml

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Palmes Aloe Vera And Honey Body Lotion 500ml

Pamper your skin with the goodness of Palmes aloe vera and honey body lotion. This lotion delivers intense hydration, while leaving your skin hydrated and radiant.

85 AED

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Valera Paradise Dream Body Lotion

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Valera Paradise Dream Body Lotion

35 AED

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Fresh & White Papaya Beauty Whitening Soap 100gm

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Fresh & White Papaya Beauty Whitening Soap 100gm

Nature’s Power in Every Lather.
Formulated with real papaya enzymes and brightening agents, this soap gently exfoliates dead skin, helping to reveal smoother, brighter, and clearer skin with regular use. Suitable for face and body, Fresh & White Papaya Soap is a tropical solution to hyperpigmentation and uneven tone.

Key Benefits:

Gently exfoliates and brightens skin
Fades dark marks and blemishes
Natural papaya extract for a fresh feel
Suitable for daily use on all skin types

15 AED

PRODUCTS ON SALES

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Lotion, Skin Care

Reborn Body Lotion Cocoa Butter 900ml

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Reborn Body Lotion Cocoa Butter 900ml

Packed with fresh ingredients to soften every bit of your body Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

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Creams, Skin Care, Tubes

Fair & White Miss White Beauty Active Dark Spot Corrector Cream Gel 30ml

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Fair & White Miss White Beauty Active Dark Spot Corrector Cream Gel 30ml

Reduces dark spots and helps fight pigmentation, smoothing and restoring an even skin tone.

This rich velvety fading cream visibly promotes a more beautiful, lighter, unified complexion in a matter of days. Excellent for a dry complexion.

80 AED

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Deodorants & Antiperspirants, Fragrances

Vaseline Aloe Sensitive 48H Protection Pro Derma Deodorant Body Spray 250ml

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Vaseline Aloe Sensitive 48H Protection Pro Derma Deodorant Body Spray 250ml

30 AED

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Bigen Hair Color Powder Hair Dye Dark Brown

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Bigen Hair Color Powder Hair Dye Dark Brown
Permanent.
Powder.
Japanese.
No Ammonia.
No Hydrogen Peroxide.
Warning and cautions:
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product.

55 AED

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Washami Coconut Milk Nourishing Body Lotion 500ml

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Washami Coconut Milk Nourishing Body Lotion 500ml

Washami Long Lasting & Intensive Care Nourishing Coconut Milk Body Lotion has 50x more Vitamin E to nourish and repair dry, damaged skin for smoother, softer skin. It provides effective & natural care with 24-hour non-stop moisture.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with water. Store in a dry place abundant Keep out of reach of children.

25 AED

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Moroccan Oil Exfoliating Eco Friendly Bath Gloves 1 Pair

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Moroccan Oil Exfoliating Eco Friendly Bath Gloves 1 Pair

Takes away dry, dull skin.
Rejuvenates and cleanses the skin by removing dry skin dirt and impurities.
These exfoliating gloves gently and effectively exfoliate layers of dead skin and impurities from the body’s surface.
Excellent with soap body scrubs, shower gels and sea salts.
These gloves foam easily in conjunction with your favorite soaps or gels.
Gently deep cleans
Enhances exfoliation
Refreshes and massages
Removes residual impurities
Invigorates circulation

20 AED

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Difeel Elite Glycolic Acid & Biotin Stimulating Hair Serum 60ml

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Difeel Elite Glycolic Acid & Biotin Stimulating Hair Serum 60ml

Promotes Hair Growth

Biotin is a B Vitamin that helps to promote healthy hair growth by strengthening hair follicles and increasing the production of keratin, the protein that makes up hair.

Exfoliates the Scalp and Improves Scalp Health

Glycolic acid is an alpha-hydroxy acid that can help to exfoliate the scalp, removing dead skin cells and promoting healthy skin cell turnover. Can also help to unclog hair follicles and reduce scalp inflammation, while biotin can help to reduce dryness and itching.

135 AED

19% OFFFeatured

Vista Essence B Whiten Body Lotion Carrot Oil 250ml

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Vista Essence B Whiten Body Lotion Carrot Oil 250ml

Visita Essence-B Whiten Body Lotion is specially formulated with a ‘WHITE UP’ complex, which combines Carrot oil, Glycolic acid, and Allantoin to provide visibly lighter and flawless skin. Carrot oil lightens dark spots and helps to heal scars. Fortified with Shea Butter and Vitamin E, Visita Essence-B Whiten Body Lotion tones, brighten, and moisturize the skin with a sweet carrot fragrance.

Apply on a damp skin to lock in moisture and massage gently until absorbed.

For visible results, apply twice daily.

Apply on a damp skin to lock in moisture and massage gently until absorbed.

For visible results, apply twice daily.

Dark spots
Scars
Uneven skin tone
Hyper pigmentation

65 AED

10% OFFFeatured

Clere Nourishing Body Lotion with Lanolin & Glycerine 400ml

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Clere Nourishing Body Lotion with Lanolin & Glycerine 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Lanolin has a high ability to retain moisture and protect the skin from dryness.

Available in four refreshing fragrances.
Enriched with nourishing lanolin & glycerine.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

7% OFFFeatured

A3 Lemon Lemon Face Skin Cleanser 260ml

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A3 Lemon Lemon Face Skin Cleanser 260ml

Excess of sebum is often at the origin of the formation of pimples and black heads because it occludes the pores with consequent infection of same. The dermopurifying formula of Lemon Skin Cleanser, removing the excess of sebum, helps to prevent from pimples and black heads. Enriched with high moisturizing vegetable ingredients (cabbage rose extracts) Lemon Skin Cleanser leaves the skin fresh and soft. Gently scented.

Use: Moisten a cotton pad with the lotion and carefully wipe face and neck. Do not rinse. Let dry before applying creams or make up.

Caution: In case of contacts with eyes, rinse well with cold water. In case of allergic symptoms, please discontinue. For external use only. Keep away from reach of children.

70 AED

GIFT SET

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Lotion, Skin Care

Olay Retinol24 Smoothing Body Lotion 500ml

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Olay Retinol24 Smoothing Body Lotion 500ml

Experience visibly smoother, more radiant skin with Olay Retinol24 Smoothing Body Lotion. Infused with the power of Retinol and Vitamin B3 (Niacinamide), this advanced formula deeply nourishes and renews your skin while providing 24-hour moisture.

Smooths & Renews Skin: Helps reduce the appearance of fine lines, wrinkles, and uneven skin tone.
24-Hour Deep Hydration: Delivers long-lasting moisture for soft and supple skin.
Fast-Absorbing & Lightweight: Non-greasy formula that absorbs quickly without leaving residue.
Clinically Proven Formula: Designed for visible skin transformation with continuous use.
Gentle on Skin: suitable for all skin types, including sensitive skin.

How to Use: Apply generously to clean, dry skin, massaging until fully absorbed. Use daily for best results.

110 AED

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Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Vegetable Glycerine 237ml

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Now Foods Solutions Vegetable Glycerine 237ml

Condition: Rough skin, simple cosmetic applications.

Solution: Pure Vegetable Glycerine is an outstanding moisturizer and skin cleanser that also provides softening and lubricating benefits. It’s easily soluble in water, making it suitable for use in all of your favorite cosmetic applications. Pure Vegetable Glycerine has a long shelf life and does not easily oxidize. It is a natural product derived from Non-GMO palm, grapeseed, or coconut oil.

55 AED

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DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

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DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

18% OFFFeatured

Ab naturals Jamaican Black Castor Oil Strengthen & Restore Shampoo Sulfate Free

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Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner

Transform your dry, damaged hair into a healthy, luscious mane with Ab Naturals Jamaican Black Castor Oil Growth Simulating Conditioner. Our unique formula, enriched with pure Jamaican black castor oil, nourishing avocado oil, and moisturizing shea butter, promotes hair growth, strengthens hair strands, and restores natural shine and softness.

45 AED

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Bronz Tone Cocoa Butter Maxi Tone Lotion 300ml

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Bronz Tone Cocoa Butter Maxi Tone Lotion 300ml

Bronz Tone Maxi Tone Fade Milk with Cocoa Butter & Honey 10.1oz is a luxurious, deeply moisturizing formula with the added benefits of cocoa butter and honey extracts. It works to protect your skin from the sun’s harmful UV rays while fading away unwanted spots and discolorations. Leaving your skin feeling soft and glowing with a beautiful bronze complexion, this unique formula helps to reduce the appearance of spots and enhance your skin’s natural radiance. Perfect for all skin types, Bronz Tone Maxi Tone Fade Milk provides long-lasting hydration and a beautiful bronzed complexion.

40 AED

17% OFFFeatured