Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Tree Hut Turmeric Shea Sugar Scrub Smoothens & Renew Skin 510gm

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Highlights:

Tree Hut Turmeric Shea Sugar Scrub Smoothens & Renew Skin 510gm

Highlights

Removed dead skin cells, leaving skin smooth and refresh
Reduces dark spots and enhances natural radiance
Prevent breakouts and heal scars
Reduces redness, irritation, and skin conditions like eczema
Rich in antioxidants that protect against wrinkles and damage

75 AED

10% OffFeatured

Fruit of the Wokali Refreshing And Brightening Body Scrub With Watermelon Extract 600gm

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Highlights:

Fruit of the Wokali Watermelon Natural Sherbet Scrub (Watermelon and Sweet Cream Body Scrub)

Product type: Sherbet-type body scrub / Refreshing and brightening treatment

Main ingredients:

Watermelon Extract: Known for its very high water and antioxidant content, it provides “juicy” hydration and revitalizes tired skin.
Vitamin C: Acts as a powerful brightener that evens out skin tone and restores natural clarity to the body.
Sugar: A natural exfoliant that effectively polishes dead skin cells, leaving the skin surface renewed.
Sweet Cream: A moisturizing base that envelops the skin during exfoliation to ensure a smooth and silky finish.

Main benefits:

Reveals Radiant Skin: Instantly removes the layer of dry, dull skin, transforming rough texture into soft, smooth skin.
Juicy and Deep Hydration: Thanks to the properties of watermelon, the product intensely nourishes and balances moisture levels without leaving a heavy feeling.
Antioxidant Power: Helps protect the skin against environmental damage while beautifying and improving its overall appearance.
Illuminating Effect: Vitamin C restores the skin’s natural radiance, making it look healthier and more revitalized.
Stimulation of Circulation: The massage with the sugar grains boosts microcirculation to the surface, promoting firmness and tissue regeneration.
Refreshing Experience: Its fresh watermelon fragrance provides a feeling of energy and cleanliness that stimulates the senses.

45 AED

14% OffFeatured

ActiveX Vitamin C Facial Mud Mask 500ml

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Highlights:

ActiveX Vitamin C Facial Mud Mask 500ml

Pamper your skin with the ActiveX Facial Mud Mask 500 Ml infused with Vitamin C. This rejuvenating skincare treatment is designed to deeply cleanse and detoxify your skin, while the power of Vitamin C helps to brighten and even out your complexion. Experience a spa-like treatment at home and unveil a radiant and glowing complexion with ActiveX Facial Mud Mask.

30 AED

14% OffFeatured

Face Cream, Skin Care, Spot Corrector

Aroma Beauty Cream 20gm

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Highlights:

Aroma Beauty Cream 20gm

Aroma Beauty Cream 20g is a gentle skin-brightening formula that enhances your natural glow while keeping your skin soft and smooth. Infused with nourishing ingredients, it helps reduce blemishes, dark spots, and uneven tone for a radiant and healthy-looking complexion. Perfect for daily use, this cream deeply moisturizes and revitalizes your skin.

Key Features:

Brightens skin and evens out complexion ✨
Helps reduce dark spots and blemishes 🌸
Provides deep nourishment and hydration 💧
Lightweight texture suitable for all skin types 🌿
Ideal for everyday use 🌼

30 AED

8% OffFeatured

Oils & Moisturizer, Skin Care

Alattar 100% African Shebia Herbal Oil with AMLA Pure Natural Oil for Hair and Skin 200ml

Alattar 100% African Shebia Herbal Oil with AMLA for Hair and Skin 200ml

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Highlights:

Alattar 100% African Shebia Herbal Oil with AMLA Pure Natural Oil for Hair and Skin 200ml

Highlights

100% Pure African Shebia: Features genuine, 100% natural African Shebia Oil, a premium botanical extract for beauty routines.
AMLA Infusion: Enhanced with AMLA extract to further boost conditioning and improve the appearance of hair and skin.
Intensive Dual-Purpose Oil: Specifically formulated to deliver deep surface MOISTURE and NOURISHMENT for both HAIR and SKIN.
Quick Visible Results: Designed to show a noticeable improvement in the appearance of skin and hair within just 3 days of application.
Original Herbal Formula: A high-quality, ORIGINAL product from Ala tar, offering a pure natural composition for comprehensive cosmetic care

60 AED

13% OffFeatured

Pr. Francoise Bedon Lightening Soap Ultime Carotte Luxe 200gm

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Highlights:

Pr. Francoise Bedon Lightening Soap Ultime Carotte Luxe 200gm

The Professor Françoise Bedon exfoliating soap with carrot oil, is a scrubbing soap with beta carotene and vitamin E, especially formulated for hygiene and fighting against the impurities of skin.

It contains carrot extract and vitamin E for clarifying your complexion and restoring its original brightness. This beauty soap delicately purifies the epidermis. It improves your complexion and gives you a smooth, soft, healthy and bright skin.

65 AED

18% OffFeatured

Primers, Serums, Skin Care

The Ordinary Argireline Solution 10% 30 ml

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Highlights:

The Ordinary Argireline Solution 10% 30ml

Controlled studies have shown that Argireline improves the appearance of facial areas prone to developing dynamic folds, including around the eyes and in the forehead area.

Skin Type: Normal, Dry, Combination, and Oily

Lightweight Serum with 10% Argireline Peptide Complex

Vegan and 100% human, and does not contain alcohol, oil, silicone, nut, soy, and gluten.

Does not contain parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, or oxybenzone.

Just a few drops of Argireline Solution 10% will help improve the look of fine lines and wrinkles for healthy-looking skin.

Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

45 AED

13% OffFeatured

Maxi-Peel Exfoliant Solution No. 2 60ml

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Highlights:

Maxi-Peel Exfoliant Solution No. 2 60ml

For treatment and prevention of mild, moderate to severe cases of pimples, blackheads & whiteheads.

Reduce breakouts

Eliminate acne-using bacteria

Remove dead skin cells

Whitens dark spots and blemishes

Helps prevent dark pigmentation

35 AED

8% OffFeatured

Mekako Carrot 15Plus Body Whitening Milk 400ml

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Highlights:

Mekako Carrot 15Plus Body Whitening Milk 400ml

The synergic action of CARROT OIL and the skin whitening agent 15PLUSTM promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this milk ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

60 AED

5% OffFeatured

Creams, Moisturizers, Skin Care

Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

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Highlights:

Neutrogena Anti-Aging Retinol Boost Day Cream SPF 15 50ml

Neutrogena developed Retinol Boost Day Cream with SPF15 under the supervision of dermatologists to combat the visible signs of aging. Its formula contains carefully selected ingredients that work together to tighten the skin and enhance its radiance by reducing the appearance of wrinkles, the effects of dryness, and age spots. The formula of this protective cream allows pure retinol to penetrate deep into the skin to fight the visible signs of aging and protect against aging resulting from exposure to the sun, thus improving its health and radiating a more youthful appearance. It should be noted that this Neutrogena cream achieved remarkable results for all the women included in the tests.

Benefits and features:

The formula of this cream for the skin of the face and neck contains a group of effective ingredients, including pure retinol.

It is a form of vitamin A and has been scientifically proven to increase collagen production and promote surface skin cell regeneration. like that,

Over time, the formula helps fight fine lines, dullness, wrinkles, and age spots to improve skin texture and enhance overall radiance.

All of these benefits are guaranteed by Neutrogena thanks to the combination of pure retinol, myrtle extract known for its ability to rejuvenate the skin, and hyaluronic acid, which is effective in deeply moisturizing the skin and enhancing its plumpness.

Efficacy of the cream:

Within 1 week*: Improves skin texture (+28% **) and evens skin tone (+24% **).

Within 4 weeks*: Smoothes wrinkles and reduces the appearance of fine lines (-22.2% **).

Within 8 weeks*: reduces the appearance of spots and pigmentation (-33.3% **).

According to clinical tests on 38 women who used the cream once daily for 8 weeks.

Average percentage of improvement.

How to use:

Once daily, apply two squeezes of cream to the palm and massage gently onto the face and neck.

95 AED

PRODUCTS ON SALES

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7% OffFeatured

Creams, Skin Care

Fair & White So White Premium Perfect Radiance Brightening Cream180ml

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Highlights:

Fair & White So White Premium Perfect Radiance Brightening Cream180ml

So White Premium Brightening Cream with Niacinamide and Shea butter

For all skin types looking to improve radiance, fade dark spots, and brighten the complexion, with an incredibly comfortable texture. For smoother, clearer and more luminous skin with a unified complexion.

A complete face and body cream with multiple benefits to help:

– Protect the skin and strengthen the skin barrier

– Unify and clarify the complexion

– Fade minor facial imperfections by reducing shine and pore visibility

– Boost elasticity

– Experience real comfort, thanks to its nutritive and softening powers

140 AED

3% OffFeatured

ACM Laboratoire Duolys.A Intensive Anti-Wrinkle Serum 30ml

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Highlights:

ACM Laboratoire Duolys.A Intensive Anti-Wrinkle Serum 30ml

An innovative product designed to effectively fight the signs of aging. It contains powerful ingredients that regenerate the skin, reduce the appearance of wrinkles and fine lines, and improve skin elasticity. This serum helps deeply moisturize the skin and supports collagen production, enhancing skin’s appearance and restoring youthful radiance. It can be used daily for noticeable results and a firmer, more radiant complexion.

Features:

Reduces the appearance of wrinkles and fine lines.
Improves skin elasticity and firmness.
Helps to deeply moisturize the skin and give it a fresh look.
Promotes collagen production for skin renewal.
Suitable for all skin types and can be used daily.

Warnings:

For external use only.
Keep out of the reach of children.
Avoid contact with eyes. In case of contact, rinse thoroughly with water.
If irritation or sensitivity occurs, discontinue use and consult a physician.

195 AED

13% OffFeatured

Eveline Matt Detox Cleansing Mattifying Carbon Mask

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Highlights:

Eveline Hydra Detox Purifying and Moisturizing Carbon Mask

Purifying and Moisturizing Carbon Mask 8 in 1.
For dry and sensitive skin.
Effectively purifies intensely regenerates, and prevents over dryness, leaving skin ideally smooth and soft.
8 in 1( Purifies- Moisturiese – Detoxifies – Soothes – Regenerates – Nourishes- Refreshes – Smoothes).

Make your skin clear and hydrated with this wonderful mask.

35 AED

11% OffFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Fruits Revitalizing and Nourishing 1000ml

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Highlights:

ActiveX Hot Oil Hair Cream Fruits Revitalizing and Nourishing 1000ml

Revitalize your hair with ActiveX Hot Oil Hair Cream 1000 Ml – Fruits. This rejuvenating formula, enriched with the goodness of fruits, deeply nourishes and revitalizes your hair. Experience the luxurious treatment as the cream infuses your hair with essential nutrients, leaving it soft, smooth, and full of life. Say goodbye to dull and lifeless hair and welcome luscious locks with ActiveX Hot Oil Hair Cream – Fruits (New).

40 AED

13% OffFeatured

Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Rosemary with Mint 200ml

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Highlights:

Dhin Dhin Exfoliating Shower Gel Rosemary with Mint 200ml

Dhiin Dhiin Exfoliating Shower Gel Rosemary with Mint is used for hair growth, moisturizer, anti-veneer and hair loss treatment is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans

35 AED

13% OffFeatured

Conditioner, Hair Care

Reborn Hair Conditioner & Balsam with Natural Clay Khaoh 1000ml

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Highlights:

Reborn Hair Conditioner & Balsam with Natural Clay Khaoh 1000ml

Soft, hydrating and scent-sational. The balsam-cream performs a tonifying action because of vegetable extracts and a restructuring action due to the presence of cationic substances which permit easy combing and bring softness to the hair, taking away the static electricity and leaving the hair shiny. For a versatile leave in hair conditioner, and it’s great for brazil keratin / collagen / Botox treatment of hair.

65 AED

13% OffFeatured

Reborn Protein Care Shampoo Honey 750ml

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Highlights:

Reborn Protein Care Shampoo Honey 750ml

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair.

65 AED

14% OffFeatured

Yong Chin Sun Screen UV Protection 100ml

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Highlights:

Yong Chin Sun Screen UV Protection 100ml

Yong Chin Sun Screen UV Protection offers:
– A very high UVA/UVB anti-shine protection
– Pleasant And Easy To Apply
– Ideal For All Skin Types
– Oil-free formula – Non-greasy texture
– Good skin tolerance, Non comedogenic, without Fragranced & Water resistant

30 AED

25% OffFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Original 10gm

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Highlights:

Bebecom Glycerin Lip Care Original 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15 AED

11% OffFeatured

Pure Carrot Kojic Balance Whitening Care 450ml

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Highlights:

Pure Carrot Kojic Balance Whitening Care 450ml

Pure Carrot Kojic Balance Whitening Lotion combines both Kojic Acid and Carrot oil to give your skin the best whitening care. Also enriched with glycerin to deeply moisturize and soften the skin. With use, skin looks much more fairer and radiant.

85 AED

GIFT SET

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Lotion, Skin Care

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

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Highlights:

Light & Natural Carotone DSP10 Brightening Body Lotion 215ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

15 AED

25% OffFeatured

Yoko Beauty Cream 4g

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Highlights:

Yoko Beauty Cream 4g

Pearl cream for facial care Contains sun protection ingredients. The cause of dull skin, freckles, and blemishes when used regularly and continuously. The skin therefore looks radiant. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

14% Off

Skin Care, Spot Corrector

Diamond White Lightening Face Cream 125ml

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Highlights:

Diamond White Lightening Face Cream 125ml

Diamond White super-treating beauty Cream is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

30 AED

8% OffFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

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Highlights:

Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

Dr. Rashel sterile soap for women is anti-itch and gentle on the skin and ideal for controlling unwanted odors in the sensitive area

Dr. Rachel’s gentle soap works to remove odors resulting from sweating and candida bacteria that cause unwanted odors.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes

Then rinse the area with water

Use daily and periodically

60 AED

29% OffFeatured

Amalico Chebe Hair Oil Shea Butter 130ml

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Highlights:

Amalico Chebe Hair Oil Shea Butter 130ml

10 in 1 hair Growth Oil: Chebe Powder Hair Oil contains very Potent ingredients for hair regrowth; Chebe powder for Hair Growth, Shae Butter, Olive Oil,Sweet Almond Oil, Palm Oil, Ostrich Oil, Canola oil, Fruits Oil, Lavender Groton and Cherry Seeds. 10 ingredients to Nourish Scalp and Promotes Hair Growth

Mess-Free and Ready to Use: Chebe Powder is Already mixed with Shea Butter and Olive Oil. Shake well before use to mix Chebe Powder.

25 AED

17% OffFeatured

Melano Pharma Beauty Line Ointment For Whitening And Anti-Brown Spot 30gm

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Highlights:

Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

25 AED

25% OffFeatured

Yoko Aloe Snail Brightening Salt Scrub 300g

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Highlights:

Yoko Aloe Snail Brightening Salt Scrub 300g

Yoko Aloe Snail Brightening Salt Scrub 300 grams

reveals bright, radiant skin and maintains moisture with aloe vera. and snail mucus extract from Korea Also packed with vitamin C, vitamin B3 and AHA acid.

Aloe Vera Extract 10 times – 10 times more concentrated than normal formula, increases moisture and nourishes the skin.

Snail mucus extract – revitalizes tired-looking skin and helps increase skin elasticity.

Vitamin C – helps make the skin look radiant. Helps the skin look radiant.

Vitamin B3 – restores radiance and radiance to the skin.

AHA – Helps skin look naturally radiant.

How to use : Pour some salt on wet skin and gently scrub the skin. Leave for 3 minutes and rinse with clean water. Should be used once a week to keep skin clean and bright.

15 AED

13% OffFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Body Lighteing Cream

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Highlights:

Arena Gold Body Lighteing Cream

Helps improve the appearance of dark areas
Suitable for underarms, inner thighs, legs & bikini area
Enriched with multi-vitamins, pearls & olives
Supports smoother and more even-looking skin
Lightweight and non-greasy formula
Suitable for all skin types

How to use?

ArenaGold Body Lightening Cream is specially formulated to help improve the appearance of dark and uneven skin in sensitive areas. Enriched with multi-vitamins, pearls, and olive extracts, this cream helps nourish, moisturize, and restore skin’s natural glow. Its gentle yet effective formula absorbs easily into the skin, leaving it feeling soft, smooth, and refreshed with regular use.

35 AED

7% OffFeatured

Conditioner, Hair Mask, Hair Care

Melano Basilque Total Repair Hair Conditioning Mask With Bamboo Extract And Wheat Germ 1000ml

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Highlights:

Melano Basilque Total Repair Hair Conditioning Mask With Bamboo Extract And Wheat Germ 1000ml

Basilque hair conditioning mask with bamboo extract and wheat germ

basilque hair conditioning mask with bamboo extract and wheat germ provides complete nourishment, making hair soft, moisturized, clean, manageable, and shiny — without frizz, split ends, or damage.

ingredients:
bamboo extract, wheat germ extract, dimethicone, cetyl alcohol, water.

How to use:
Apply to wet hair, gently massaging, and leave for at least 30 minutes. then rinse thoroughly with plenty of water.

65 AED

10% OffFeatured