Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Pastil Body Cream Caviar

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Pastil Body Cream Caviar

35 AED

10% OffFeatured

Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

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Sunshine Naturals Sunshine Kojic Acid Body Scrub 500gm

Sunshine Kojic Acid Brightening Body Scrub effectively exfoliates for smooth, radiant skin. This product’s formula contains kojic acid, one of the most powerful natural ingredients for skin lightening and reducing pigmentation. Sunshine Brightening Scrub gently removes dead skin cells, giving you brighter, smoother skin. This scrub features a rich formula that improves the appearance and evens out skin tone, while also helping to reduce dark spots and pigmentation. Sunshine Brightening Scrub provides deep hydration to the skin and contributes to improving elasticity, leaving it more youthful and vibrant.

Benefits and Features:

Contains kojic acid, which helps lighten the skin and reduce pigmentation.
Gently removes dead skin cells, promoting skin renewal.
Helps lighten and even out skin tone for a radiant, even appearance.
Reduces dark spots and lightens sun-induced pigmentation.
Contains deeply moisturizing ingredients, leaving the skin soft and supple.
Enhances skin radiance and gives it a natural, healthy glow.
Suitable for all skin types, including sensitive skin.

Directions:

Apply an appropriate amount of Sunshine Brightening Scrub to wet skin.

Gently massage in circular motions for several minutes, focusing on dark areas.

Rinse thoroughly with lukewarm water.

For best results, use twice a week.

45 AED

18% OffFeatured

Shower Gel, Skin Care

Purec Pure Egyptian Magic Lamon Whitening Shower Cream 1000ml

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Purec Pure Egyptian Magic Lamon Whitening Shower Cream 1000ml

Transform your daily shower routine into a luxurious skincare ritual with the Egyptian Magic Whitening Shower Cream.

If you’re looking for radiant, even-toned skin, this shower cream is your ultimate go-to.

It not only cleanses but also works to brighten your complexion, leaving you with glowing, healthy skin.

Say goodbye to dullness and hello to a luminous glow!

45 AED

25% OffFeatured

Caro White Lightening Beauty Soap 180g

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Caro White Lightening Beauty Soap 180g

Caro white beauty soap is a formula rich in B-carotene and vitamin A and E .

This product is produced in order to make your skin light, manageable, and satin-smooth.

Its components and active principles are specifically designed to deep clean your skin.

Protect your skin and give you a feeling of well-being.

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

15 AED

13% OffFeatured

Mekako Carrot 15Plus Whitening Serum 120ml

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Highlights:

Mekako Carrot 15Plus – Whitening Serum 120ml

Exclusive formulation to lighten freckles and dark spots of the skin.

Blended with CARROT OIL (emollient and restoring), it promotes elastic and radiant skin.

65 AED

25% OffFeatured

Fresh & White Papaya Beauty Whitening Soap 100gm

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Fresh & White Papaya Beauty Whitening Soap 100gm

Nature’s Power in Every Lather.
Formulated with real papaya enzymes and brightening agents, this soap gently exfoliates dead skin, helping to reveal smoother, brighter, and clearer skin with regular use. Suitable for face and body, Fresh & White Papaya Soap is a tropical solution to hyperpigmentation and uneven tone.

Key Benefits:

Gently exfoliates and brightens skin
Fades dark marks and blemishes
Natural papaya extract for a fresh feel
Suitable for daily use on all skin types

15 AED

7% OffFeatured

DR.MEINAIER Tea Tree Peel Off Jelly Mask 650gm

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DR.MEINAIER Tea Tree Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

20% OffFeatured

Eye & Lip Care, Lipstick, Skin Care, Make Up

Yong Chin Fruity Shine Lip Care 3.8gm

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Yong Chin Fruity Shine Lip Care 3.8gm

YC Essential Lip Care is a Fruity Shine (Strawberry) with Vitamin E & Aloe Vera delights your lips with a delicious flavour of strawberry. It helps nourish and provide long-lasting moisture to protect lips from drying out in all seasons. This formula leaves lips with aromatic and remarkable shine.

How to use:

Apply on lips as often as needed. Use alone as a lips moisturizer or use before applying color lipstick for smoother and more beautiful color.

20 AED

6% OffFeatured

Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

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Fair Child Natural Moisturizing Body Milk with Oatmeal, Shea butter Cocoa butter 400ml

Natural & Moisturizing Body Milk with Oatmeal, Shea Butter & Cocoa Butter

This Natural & Moisturizing Body Milk is a rich, creamy blend formulated to deeply hydrate, soothe, and soften the skin. Infused with oatmeal, shea butter, and cocoa butter, it provides intense moisture and nourishment, making it ideal for dry, sensitive, or irritated skin.

Oatmeal works to calm and protect the skin, reducing dryness and discomfort. Shea butter delivers essential fatty acids and vitamins that restore elasticity and lock in moisture, while cocoa butter helps to smooth, tone, and improve skin texture.

85 AED

8% OffFeatured

Purec Egyptian Secret Giga and Arbutin Lotion 400ml

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Purec Egyptian Secret Giga and Arbutin Lotion 400ml

This special formula is a nutritive hydrating care that contains plants, sweet almond and fennel Seed. It is perfect for whiter and glowing complexion.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

PRODUCTS ON SALES

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11% OffFeatured

Hair Gel & Spray, Hair Care

Shea Moisture Coconut & Hibiscus Hold & Shine Moisture Mist 237ml

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Shea Moisture Coconut & Hibiscus Hold & Shine Moisture Mist 237ml

This Hold & Shine Moisture Mist is boosted with naturally-derived ingredients, including Neem Oil, Coconut Oil, and Silk Protein—a deeply-hydrating blend that will condition your hair while taming frizz.

Specially designed to control and hold curls, its lightweight formula also provides brilliant shine from roots to ends.

For best results, spray through damp hair and use a wide-toothed comb to distribute evenly. To refresh your style before washes, simply apply on dry hair.

40 AED

20% OffFeatured

Conditioner, Hair Care

Wonder Gro Bergamot With Olive Oil Hair and Scalp Conditioner 340gm

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Wonder Gro Bergamot With Olive Oil Hair and Scalp Conditioner 340gm

Soften, detangle, and condition dehydrated hair using Wonder Gro Bergamot Hair & Scalp Conditioner with Olive Oil. This uniquely formulated olive oil blend helps prevent breakage and adds shine to dull, dry hair. Hydrate hair and scalp with a luxurious conditioner that nourishes and heals thirsty strands in need of repair.

40 AED

10% OffFeatured

Yong Chin Vitamin C Booster Gel Vitamin Complex 17gm

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Yong Chin Vitamin C Booster Gel Vitamin Complex 17gm

Illuminate your skin: erase dark spots and reveal radiant brightening.

YC Vitamin C Booster Gel is a specially formulated concentrated facial care formula that provides smoothness, moisture, and a refreshing sensation. It enhances the natural appearance of the skin.
The vitamin complex in this product contains concentrated vitamins that help remove dark spots, reduce wrinkles, and promote smoother skin. For optimal results, use regularly in combination with YC serum to revitalize your skin.

How to use:

Apply gently after YC serum, massaging it into the skin for optimal absorption, focusing on specific areas of concern. Use twice daily, in the morning and at night, after cleansing.

45 AED

10% OffFeatured

Silky Cool Avocado Facial Mud Mask 500ml

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Silky Cool Avocado Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

17% OffFeatured

Jergens Shea Butter Deep Conditioning Moisturizer 200ml

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Jergens Shea Butter Deep Conditioning Moisturizer 200ml

Jergens Enriching Shea Butter Moisturizer melts into skin to deeply condition and enhance your natural sheen. This nourishing moisture blend is infused with pure African Shea Butter, which has been used in skincare for centuries, passed down from generation to generation. Share in this beauty secret and reveal stunning, 3x more radiant skin. Smooth it on daily and let your inner beauty shine

25 AED

8% OffFeatured

Fairlady Extra Whitening Moisturising Body Milk 700ml

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Fairlady Extra Whitening Moisturising Body Milk 700ml

Fairlady Extra Whitening Moisturising Body Milk is a luxurious body lotion designed to hydrate, nourish, and even out skin tone. Infused with advanced whitening ingredients, this body milk helps reduce the appearance of dark spots, blemishes, and uneven skin tones. It provides long-lasting moisture, leaving your skin soft, smooth, and radiant. Suitable for daily use, it caters to those seeking a brighter complexion and improved skin texture.

Benefits:

Helps brighten and even out skin tone.
Provides deep hydration, leaving skin soft and supple.
Reduces the appearance of dark spots and blemishes.
Suitable for all skin types and ideal for daily use.
Promotes a radiant and smooth complexion.

How to use:

Apply the body milk generously to clean, dry skin.

Massage gently in circular motions until fully absorbed.

Use twice daily for best results, especially after a bath or shower.

60 AED

25% OffFeatured

Jardin d Oleane Moroccan Pack Hammam with Rosemary Oil & Green Clay Mask

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Garden Olian Moroccan Bath Set with Rosemary Oil and Green Clay Mask is a complete care set inspired by the luxurious Moroccan bath traditions, designed to deeply cleanse the skin, purify it from impurities, and give it a natural glow. The set includes a green clay mask for oily and combination skin, which absorbs excess oils and tightens pores, in addition to Moroccan Beldi soap for exfoliation and smoothing, and a Moroccan bath loofah to remove dead skin and enhance skin freshness.

Benefits and features:

It deeply purifies the skin thanks to green clay that absorbs impurities and cleanses pores.
Helps reduce excess oils and shine, making it ideal for oily and combination skin.
It exfoliates and renews the skin using Moroccan Beldi soap and Moroccan loofah.
It stimulates blood circulation and tightens the skin thanks to rosemary oil, which enhances skin health.
It works to lighten and unify skin tone by removing dead cells and deeply cleansing it.
It helps provide a relaxing and refreshing experience with the aromatic scent of rosemary that gives you a sense of vitality.

45 AED

13% OffFeatured

Hi Glow Intensive Glow Beauty Lotion

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Hi Glow Intensive Glow Beauty Lotion

Hi Glow Beauty Lotion is a luxurious lotion designed to enhance natural beauty and provide skin care. It features a radiant glow, hydration boost, even skin tone reduction, soothing ingredients, non-greasy texture, antioxidant protection, and is paraben-free.

The lotion is formulated to illuminate the complexion, reducing dullness and tiredness. It is used to cleanse and tone the skin and is applied to clean, dry skin in the morning and evening. It is a part of a daily skincare routine, promoting a luminous glow and reducing the appearance of uneven skin tone.

35 AED

8% OffFeatured

Hair Care, Hair Food, Hair Scalp Treatment

Royal Silicone Hair Polisher Aloe Vera 180ml

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Royal Beeswax Cire Dabeille 338gm

Royal Bees Wax combines Lanolin, essential oils and 100% pure beeswax to offer the ultimate hair treatment. It protects the hair and scalp. Terrific for pressing, curling, braids & dreadlocks.

55 AED

7% OffFeatured

Skin By Zaron Vitamin C Brightening & Moisturising Body Lotion 500ml

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Skin By Zaron Vitamin C Brightening & Moisturising Body Lotion 500ml

The Vitamin C Body Lotion is formulated to hydrate, fade dark spots and blemishes, and reduce the appearance of wrinkles, leaving your skin bright, smooth, and youthful.

This luxurious lotion blends advanced ingredients to deliver intensive hydration while targeting common skin concerns. Ideal for both morning and evening use, it helps to even out skin tone and improve skin texture for a radiant, healthy glow. Target Concerns: Dark spots and blemishes Wrinkles and fine lines Dull and uneven skin tone Suitable for all skin types.

Apply to clean skin. Can be used both morning and evening. For best results, also apply Skin by Zarors Sun Protection Day Cream to areas of skin exposed to the sun.

280 AED

GIFT SET

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18% OffFeatured

Scrubs, Skin Care

Belle Vie Glutathion Soap Clarifying Exfoliating 670g

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Belle Vie Glutathion Soap Clarifying Exfoliating 670g

Introducing the Belle Vie Glutathion Soap Clarifying Exfoliating 670g, the perfect solution for your skin care needs. This soap is enriched with Glutathion, a powerful antioxidant, to help brighten and even out your skin tone. It gently exfoliates to remove dirt and impurities, leaving your skin feeling soft and refreshed. The added shea butter helps to nourish and moisturize your skin, giving it a healthy and glowing appearance. With regular use, this soap will keep your skin looking and feeling its best.

45 AED

4% OffFeatured

Difeel Rosemary and Mint Hot Oil Hair Treatment with Biotin 240ml

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Highlights:

Difeel Rosemary and Mint Hot Oil Hair Treatment with Biotin 240ml

Our expertly formulated Difeel Rosemary & Mint Hair Care line, helps promote healthy, natural hair growth while strengthening dry, damaged hair, while invigorating your scalp!

Strengthening and Nourishing

Our Difeel Rosemary & Mint Hot Oil Treatment is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

Deeply Conditioning Hot Oil Treatment

Our Difeel Rosemary & Mint Strengthening Hot Oil Treatment is infused with nourishing Biotin. Biotin plays an important role in the health of your hair, skin, and nails. A lack of Biotin can lead to hair loss.

115 AED

13% OffFeatured

Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

Creams, Personal Care, Skin Care, Weight Loss Kit, Wellness

Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

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Eveline Slim Extreme 4D Scalpel Anti Cellulite Thermal Mud Lotion 250ml

This formula with thermal mud for the body provides specialized care for the body.
It can reduce accumulated cellulite, support fat burning, and stimulate microcirculation.
Created on the basis of modern SCALPEL SHAPE DESIGNER technology which transforms the process of “storage” of fat cells into the process of their burning.

Leaves skin feeling great and gentle on the skin, smoothing and improving skin texture.

65 AED

10% OffFeatured

Hair Treatment, Hair Care

ActiveX Post Epilation Cleansing Oil Lemon 500ml

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Highlights:

ActiveX Post Epilation Cleansing Oil Lemon 500ml

The ActiveX Post Epilation Cleansing Oil Lemon is a refreshing wax residue remover designed for effective post-hair removal care. It gently removes wax while refreshing and soothing the skin, leaving a clean, energized citrus finish.

Highlights

Removes wax residue after hair removal
Refreshes and cleans post-wax skin
Helps soothe and moisturize skin
Reduces dryness after epilation
Suitable for salon & home use

45 AED

7% OffFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris QEI+®OR INNOVATIVE Fine Lightening Glycerin 500ml

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Highlights:

QEI+ Paris QEI+®OR INNOVATIVE Fine Lightening Glycerin 500ml

In their OR innovative range, QEI+ has developed a glycerin enriched with the best skin-lightening plan extracts. A powerful repairing care that nourishes the skin and gives a clear and pure skin tone.

Directions for use:

Apply the smooth glycerin on face and neck after cleansing thoroughly with the lotion.

For an optimal result, use the products of the OR INNOVATIVE range.

280 AED

9% OffFeatured

Moroccan Oil Organic Soap Sage and Olive 4 Pcs

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Moroccan Oil Organic Soap Sage and Olive 4 Pcs

Pamper your skin with the Moroccan Oil Organic Soap Sage and Olive, a luxurious soap set that combines the nourishing benefits of organic olive oil with the soothing properties of sage.
This soap gently cleanses while providing essential hydration, leaving your skin feeling soft, balanced, and refreshed.
Perfect for everyday use, it offers a natural and eco-friendly approach to skincare.
Key Features:
Infused with Organic Olive Oil: Hydrates and nourishes the skin, promoting softness and smoothness.
Sage Extract: Soothes and calms the skin while providing a refreshing fragrance.
4 Pcs Set: A set of 4 soaps, perfect for home use or as a thoughtful gift.
Gentle on the Skin: Ideal for all skin types, including sensitive skin.
Eco-Friendly & Natural: Made with organic ingredients for a sustainable skincare routine.

50 AED

14% OffFeatured

Creams, Personal Care, Skin Care

Melacare Cream For Face Melasma, hyperpigmentation, Dark spots, Skin Wrinkles, 25g

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Melacare Cream For Face Melasma, hyperpigmentation, Dark spots, Skin Wrinkles, 25g

Melacare Cream 25 gm is a skin related medication primarily used to treat melasma (dark brown patch on skin). Melasma also known as chloasma or mask of pregnancy, is a common skin condition which causes brown patches on the face. It is more common in women than in men. The discoloured (grey-brown) patches occur mostly on forehead, chin, nose and cheek.

30 AED

17% OffFeatured

Cologne, Fragrances, Kids & Baby Care

Baby Bench Colonia Lemon Drop 200ml

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Highlights:

Baby Bench Colonia Lemon Drop 200ml

Especially formulated for you and your family’s delicate skin,

Baby Bench Colonia is gently scented and has a non-irritating formula

Maintains the smoothness of your skin keeping it fresh and clean

Especially formulated for you and your family’s delicate skin

Anti-bacterial prevention of Every day use of our Children

Dermatologist and allergy-tested for a safe and secure use for babies

25 AED

13% OffFeatured

Oils & Moisturizer, Skin Care

Melie White Brightening oil 100ml

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Melie White Brightening oil 100ml

Melie White lightening essential oil enriched with fruit acids acts effectively against all external aggressions (pimples, black spots, brown spots, scars, etc.) its lightening action gives you a radiant complexion when used. It lightens the skin without attacking it and it regains its vitality

Use:

Apply your Melie White lightening essential oil daily morning and evening to your face, hands, legs and feet. It can also be mixed in your cleansing milk.

65 AED

14% OffFeatured