Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml

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Royal Beauty Cocoa Butter Body Moisturizing Cream 500ml
A rich and creamy blend of natural cocoa butter specially formulated for use as a daily body cream. Its smooth non-greasy formula helps restore the skin’s natural mositure as is protects against sunburn, rough & dry skin and chapping. Ideal for use before and after pregnancy as it reduces the appearance of stretch marks. This Body Cream is a super rich absorbing moisturizer that provides soothing relief. Enriched with vitamin E that help calm and soothed.

40 AED

17% OffFeatured

Skin Care, Spot Corrector

Stillmans Skin Bleach Cream 28gm

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Stillmans Skin Bleach Cream 28gm

It’s natural ingredient helps to brighten up the skinIts bleaching property removes dead skin cellsMoisture improves the skin quality

Highlights

It’s natural ingredient helps to brighten up the skin
Its bleaching property removes dead skin cells
Moisture improves the skin quality

25 AED

15% OffFeatured

Bar Soap, Face Wash, Skin Care

New York Fair & Lovely Lightening Soap w Vitamin C + Hyaluronic Acid 200g

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New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid 200gm

Introducing our New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid, a gentle cleanser that effectively removes impurities and exfoliates the skin with its smooth foam and gentle micro-beads. It leaves your skin feeling regenerated and naturally radiant. Infused with a feminine and sweet fragrance, it provides a delightful cleansing experience.

Directions: Wet your skin with warm water and gently massage the soap into a lather. Apply the lather to your face and body, and then rinse thoroughly with water. Use the soap 1-2 times a week for best results.

Warnings: Avoid the eye area during use to prevent any potential irritation.

Key Ingredients: Hyaluronic Acid, Vitamin C.

55 AED

11% OffFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

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Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml

Deep Pore Cleansing For All Skin Types- Creates a delicate light foam infused with Heartleaf Extract, making it gentle enough for all skin types, especially suitable for deep cleansing oily, combination skin

Gentle Exfoliation- Contains 3,000ppm Heartleaf powder which helps to gently clear deep within the pores, exfoliate dead skin cells and effectively clear any impurities

Soothes And Calms Skin- Quercetinol extracted from Heartleaf, known to effectively cure inflammation, quickly calms the skin and keeps the skin soothed even after cleansing

85 AED

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Body Repair Serum 50ml

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Veet Gold Papaya Super Whitening Body Repair Serum 50ml

Papaya Serum 50ml is a beauty product that claims to improve skin tone, texture, and radiance.

The serum contains 24k gold flakes, papaya extract, and other natural ingredients that are said to provide numerous benefits for the skin.

The gold flakes in the serum are intended to boost blood circulation and reduce inflammation, while the papaya extract is believed to contain enzymes that exfoliate the skin and promote cell turnover.

35 AED

14% OffFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

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Jergens Ultra Healing Extra Dry Skin Moisturizer 600ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

30 AED

13% OffFeatured

Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

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Skin Doctor Shea Butter Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

13% OffFeatured

Pastil Advanced Therapy Cream Pink 300ml

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Pastil Advanced Therapy Cream Pink 300ml

35 AED

33% OffFeatured

Bar Soap, Feminine Care, Skin Care, Personal Care

Valera Face Plumping Whitening 125gm

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Valera Face Plumping Whitening 125gm

10 AED

11% OffFeatured

Royal Beauty Apricot Face Scrub 500ml

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Royal Beauty Apricot Face Scrub 500ml

Revitalize your skin with Royal Beauty Apricot Face Scrub, specially formulated to stimulate new skin growth by eliminating old, damaged cells.
This scrub deeply cleanses and removes dead skin cells, dirt, excess oil, and blackheads, leaving your skin smooth, soft, and glowing.
Infused with apricot extract, this scrub deeply nourishes and hydrates, leaving your skin soft and moisturized.
Its powerful antioxidant properties help protect your skin, making it an essential part of your skincare routine.
It provides a gentle yet effective exfoliation, revealing smooth, radiant skin without compromising its natural moisture.

40 AED

PRODUCTS ON SALES

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20% OffFeatured

Creams, Skin Care, Tubes

Amalico Carrot Tube Cream 50ml

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Amalico Carrot Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from Carrots. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation.

20 AED

14% OffFeatured

ActiveX Gold Face & Body Scrub 500ml

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ActiveX Gold Face & Body Scrub 500ml

Experience the luxurious radiance of ActiveX Face & Body Scrub 500ml in the Gold variant. This indulgent scrub is infused with gold particles, known for their rejuvenating properties. It gently exfoliates and revitalizes the skin, leaving it looking radiant and refreshed. Elevate your skincare routine with the opulence of gold and indulge in a rejuvenating experience with ActiveX Face & Body Scrub Gold.

30 AED

11% OffFeatured

Vaseline Advanced Repair Body Gel Oil 200ml

Body Gel, Lotion, Shampoo, Skin Care

Intensive Care 48H Advanced Repair Body Oil 200ml

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Intensive Care 48H Advanced Repair Body Oil 200ml

Treat your skin with the soft care of Vaseline Advanced Repair Body Gel Oil. This 200 ml bottle delivers deep hydration and repair for your skin, leaving it supple, revitalized, and beautifully nourished.

Key Features:
● Intensive Hydration: Experience the richness of Vaseline’s Advanced Repair formula, providing intense hydration that lasts and banishes dryness.
● Gel-Oil Fusion: The unique gel-oil fusion glides effortlessly, combining the lightness of a gel with the nourishing properties of an oil, leaving your skin velvety and pampered.
● Repair and Renew: Infused with reparative ingredients, this gel oil helps heal and renew your skin’s surface, unveiling a healthier-looking, radiant skin with each use.

40 AED

10% OffFeatured

African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

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African Pride Olive Miracle Black Castor Miracle Deep Penetrating Moisture Restore Treatment 59ml

This Moisture Restore Treatment deeply conditions and hydrates extremely dry, damaged hair. Specially created with black castor oil, coconut milk, and shea butter, this treatment deeply penetrates hair strands and restores moisture.

45 AED

13% OffFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Moisturizing Scalp Care Shampoo 400ml

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Highlights:

Head & Shoulders Moisturizing Scalp Care Shampoo 400ml

With Head & Shoulders complete hair care formula with almond oil extract for healthy hair, free of hair loss and completely free of dandruff. It also works to prevent the appearance of white hair and works to supply hair follicles with the vitamins and beneficial elements they need for strong and healthy growth. It works to provide special care for your scalp and maintain it, leaving your hair soft and refreshed with its triple-action formula. It also works to protect and moisturize your hair and scalp with regular use. It is equipped with the latest beauty standards and an active formula to keep your hair active and more refreshed.

Features:

It works to strengthen hair and correct growth naturally.

Prevents the appearance of white hair and nourishes hair follicles

It nourishes your hair with vitamins and beneficial elements.

It improves hair growth faster from the roots.

It works to clean visible grease and impurities.

Protects your hair from direct sun damage

It works to get rid of dandruff stuck in the scalp

Protects and moisturizes your hair from ends to roots

Specially developed for hair to nourish your hair

How to use:

Shake the bottle well before use.

Massage your wet hair thoroughly and then rinse with water.

Repeat the process as needed.

35 AED

10% OffFeatured

Alattar Natural Argan Hair Oil 400ml

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Alattar Natural Argan Hair Oil 400ml

Are you looking for a natural oil that will give your hair health, shine, and comprehensive protection?

Natural Argan Oil from Al Attar is the perfect solution for healthy, shiny hair. Its formula is rich in vitamin E and fatty acids that nourish your hair from root to tip, providing deep hydration and protecting it from damage and breakage.

Do you want an oil that will strengthen your hair, reduce dandruff, and protect it from the heat of styling tools?

Definitely! This oil nourishes and strengthens your hair from within, moisturizing the scalp to reduce annoying dandruff. It also forms a protective layer on your hair, shielding it from the damaging heat of daily styling tools.

Are you looking for an oil that will treat split ends, reduce hair loss, lengthen your hair, and strengthen follicles to give you a healthy shine?

Argan Oil from Al Attar treats split ends, reduces hair loss, and promotes hair growth, making it longer and stronger. You’ll notice how it gives your hair a natural shine and a soft texture, leaving it feeling vibrant and thick.

Benefits and Features:

Provides your hair with the essential elements for healthy growth and noticeable strength.

Effectively moisturizes the scalp, helping to eliminate dandruff.

Forms a protective barrier against heat damage caused by styling.

Adds an attractive shine to your hair and highlights its vitality.

Helps repair split ends and reduce hair loss.

Supports healthy hair growth and strengthens hair follicles from the roots.

How to use:

Apply an appropriate amount of oil to the hair.

Massage into your scalp with your hands for a minute to ensure absorption.

Leave the oil on your hair for an hour.

Wash your hair as usual with shampoo and conditioner.

Warnings:

For external use only.

Keep out of reach of children.

Store in a cool, dry place, away from direct heat and sunlight.

45 AED

7% OffFeatured

Kamill Hand Nail Cream Antiage With Bio Camomile UV Filter Vitamin E And Q10 75 ml

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Kamill Hand Nail Cream Antiage With Bio Camomile UV Filter Vitamin E And Q10 75 ml

With natural camomile, UV filter and co-enzyme Q10
Regenerating care for demanding skin
Intensively moisturises
Improves skin’s suppleness
The formula with co-enzyme Q10 and vitamin E protects from free radicals and reduces wrinkles

65 AED

17% OffFeatured

Biocos Multi Serum Vitamin C Advanced Hydrating & Brightening Facial Serum with Vitamin C

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Highlights:

Biocos Multi Serum Vitamin C Advanced Hydrating & Brightening Facial Serum with Vitamin C

Brightens & Evens Skin Tone:Powered by Vitamin C and Niacinamide, our serum fades dark spots and pigmentation, revealing a radiant and flawless complexion.
Deep Hydration & Plumping:Infused with Hyaluronic Acid and Collagen, this serum provides intense moisture, enhancing skin elasticity and reducing fine lines for a youthful appearance.
Antioxidant Protection:Glutathione and Green Tea Extract combat free radicals, protecting your skin from environmental damage and promoting a healthy, vibrant glow.
Soothes & Heals:Yeast Beta-Glucan and Horsetail Extract calm inflammation and accelerate skin’s natural healing process, reducing redness and irritation.
Lightweight & Fast-Absorbing:Our Vegan-Friendly, Cruelty-Free formula penetrates quickly without leaving a greasy residue, making it perfect for daily use on all skin types.

25 AED

33% OffFeatured

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

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Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml

Dabur Herbolene 2-In-1 Aloe Petroleum Jelly With Aloe Vera And Vitamin E 225ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

20 AED

25% OffFeatured

Yolk Skin Care Lightening Soap

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Yolk Skin Care Lightening Soap

Yolk Skin Care Soap is a moisturizing soap made from Egg yolk and Oats and is formulated to give you a beautiful skin. It contains Clairant and traitant and is a unique product from Unilight.

15 AED

GIFT SET

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11% OffFeatured

Hair Care, Hair Oil

Amalico Chebe Argan Hair Serum 100ml

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Amalico Chebe Argan Hair Serum 100ml

40 AED

Always Young Lightening Lotion 250ml

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Highlights:

Always Young Lightening Lotion 250ml

Fights against an uneven complexion and diminishes pigment spots

Repairs the skin and smooths out scars

Regenerates the skin and prevents it from ageing

A radiant complexion, plumped up skin, and a youthful appearance. Visibly younger.

35 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Vivacious 550ml

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Enchanteur Perfumed Shower Gel Vivacious 550ml

20 AED

13% OffFeatured

Make Up, Skin Care, Tonners

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

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Highlights:

Dr Rashel VC & Niacinamide Essence Brightening Spray 160ml

Mild Skin-friendly

Natural antioxidant

Smooth and softens skin

A refreshing, light spray

Benefits：

Create a youthful glow with Vitamin C essence spray.

A light, refreshing essence boosts skin’s smoothness, radiance, and vitality leaving it soft to the touch.

Natural moisture factors help skin retain healthy hydration levels.

This formula hydrates, protects, minimizing the appearance of hyperpigmentation, fine lines and wrinkles.

Skincare tip:

Suitable for use as a makeup setting spray or for freshening top-ups throughout the day, or for men as a natural clean aftershave Use anytime throughout the day for an extra boost of hydration!

How to use:

Hold upright; do not shake, as needed, Hold six inches from face or neck or anywhere of the body and spray in a circular motion. Spray onto the skin in a fine mist. Leave on for 2 to 3 minutes, and then gently pat dry.

Warning：

For external use only, Keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, if irritation occurs, discontinue use. Keep it out of reach of children.

35 AED

Creams, Skin Care, Spot Corrector

Pyary Papaya Herbal Cream for Face and Neck 80gm

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Highlights:

Pyary Papaya Herbal Cream for Face and Neck 80gm

Pyary Papaya Herbal Skin Whitening Beauty Cream for Face and Neck is an ayurvedic preparation, in its composition is unique in containing the active ingredients of Papain which is highly used for skin whitening. A special herbal formulation contains ‘Papain’ from Papaya (Carica Papaya Caricacae) which helps whiten and soften skin naturally. This cream prevents and cures skin infections. It nourishes the skin, improves complexion and makes the skin fair and beautiful. This comes in a pack of 80 g.

15 AED

13% OffFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Mielle Pomegranate & Honey Curl Defining Mousse with Hold 222ml

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Highlights:

Mielle Pomegranate & Honey Curl Defining Mousse with Hold 222ml

This non sticky holding mousse not only smells amazing but is the perfect hold for Type 4 hair. Infused with key essential oils such as Shea Butter, Pomegranate, Honey, Apple, Aloe, and Jojoba Oil for added moisture and hydration.

Key Benefits:

Perfect hold for type 4 hair

Moisturizes & hydrates

Non-sticky

65 AED

17% OffFeatured

Ujooba Rose Petal Facewash 150ml

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Highlights:

Ujooba Rose Petal Facewash 150ml

Indulge your skin with the luxurious and soothing properties of rose petals with Ujooba’s Daily Exfoliating Rose Petals Face Wash. Made with 100% natural rose petal extracts, this face wash is designed to gently exfoliate and cleanse, leaving your skin soft, smooth, and refreshed. The natural exfoliation helps remove dead skin cells and impurities while maintaining your skin’s moisture balance, giving it a radiant glow.

Perfect for everyday use, the calming and hydrating effect of roses will soothe your skin, making it feel rejuvenated and supple. Ideal for all skin types, especially for those with sensitive skin, this face wash provides a deep cleanse without irritation.

Key Features:

Contains 100% natural rose petal extracts
Gently exfoliates for smoother, glowing skin
Deeply cleanses and purifies
Removes dirt, impurities, and dead skin cells
Leaves skin refreshed, hydrated, and radiant
Suitable for daily use

How to Use: Apply a small amount of Ujooba Rose Petals Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

25 AED

13% OffFeatured

Fruit of the Wokali,Antioxidant Cream Sunscreen with Vitamins A, C & E, Water and Sweat Resistant, 130ml

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Fruit of the Wokali,Antioxidant Cream Sunscreen with Vitamins A, C & E, Water and Sweat Resistant, 130ml

Fruit Of The Wokali Antioxidant Sunscreen Cream With Vitamins A, C & E, Water And Sweat Resistant For All Skin Types, Protects Against Premature Aging

35 AED

13% OffFeatured

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

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Highlights:

IQueen Styling Tek Vent Thermal Hair Brush 62x261mm

A sheer whitewashed finish subtly reveals the natural wood grain, while indigo rubber inserts offer a striking contrast and superior grip.
The Alternative Bristling design combines double-strand nylon for deep, snag-free penetration and open-tip ionic bristles for optimal hair control and conditioning.
Together, they deliver effortless curling, straightening, volumizing, and sectioning—outperforming traditional round brushes with ease.
Overall Diameter: 62mm, Length:261mm

70 AED

44% OffFeatured

Medimix Oil Clear Face Wash 150ml

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Highlights:

Medimix Oil Clear Face Wash 150ml

The new Fast Acting Ayurvedic face wash range from Medimix has been expertly crafted to give your skin the natural care it deserves, and help you get SkinFit. Our Oil Clear Face Wash has the goodness of Ayurveda to take care of oily skin with the best of ingredients found in nature. Besan is the age-old home remedy to expel excess oil from skin. Together with the goodness of Honey, it helps maintain the perfect oil balance, so that your skin always looks fresh.

25 AED