Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Fair & White Original Shower Gel Carrot Brightening and Tonifying 1000ml

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Fair & White Original Shower Gel Carrot Brightening and Tonifying 1000ml

The F&W Carrot Shower Gel, with Carrot extracts, offers a genuine moment of vitamin-enhanced and refreshing pleasure. Its velvety texture transforms into a delicate foam, with a subtle sweet fragrance, to cleanse the skin and leave it naturally and beautifully radiant.

70 AED

18% OffFeatured

R&D CARE Rice Milk and Arbutin Shower Salt Scrub 700gm

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R&D Tomato & Carrot Shower Scrub Extra Whitening 700g

R&D Care Tomato & Carrot Shower Scrub is a perfect scrub for you skin with the following special abilities: makes your complexion lighter, fresher and silky smooth, reduces facial acne and bodily rashes. Helps reduce dark skin on the abdomen, underarms, or wherever needed. Makes the skin firmer while stimulating circulation of the blood.

45 AED

14% OffFeatured

Kamill Sensitive Hand Cream Vegan 75ml

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Kamill Sensitive Hand Cream Vegan 75ml

Sensitive hands need a special care to protect them from environmental and dryness. The sensitive skin and nail cream nourishes the hands with organic chamomile and bisabolol. The rich formula of vegan skin care provides intense hydration, protection and regenerates sensitive skin. For supple, soft hands! Hand and nail cream for very sensitive skin with organic chamomile vegan fragrance free without dyes, mineral oils, paraffins and parabens

30 AED

6% OffFeatured

Baby Oils, Kids & Baby Care, Oils & Moisturizer, Skin Care

QV Baby Bath Oil 250ml

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QV Baby Bath Oil 250ml

QV Baby Bath Oil is a transparent, non-greasy, water-spreadable formula that helps to visibly replenish large areas of dry skin. It is suitable for daily use and for sensitive, dry, and itchy skin.

Benefits and features:

Without aromatic smell.
Lanolin free.
Color is free.
Free of preservatives.
Propylene glycol free.
Free soap.

How to use:

Add one cap fill to the baby’s bath. Shower for 5 to 10 minutes. Pat the skin dry. For best results, use QV Baby Gentle Wash and QV Baby Moisturizing Cream.

75 AED

18% OffFeatured

Touch Finale Lightening Body Lotion 350ml

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Touch Finale Lightening Body Lotion 350ml

Touch Finale is made with Moringa and Abyssinian oil allow the TOUCH FINALE range to smooth, nourish, hydrate and revitalize the skin. The chamomile essential oil it contains, in addition to fighting against anxiety, powerfully lightens the skin, giving it a clear, yellow complexion. The range is made up of milk, serum, lotion, body cream, face cream and tube

45 AED

5% OffFeatured

Bar Soap, Gift Sets, Lotion, Serums, Skin Care

Makari Blue Crystal ( Body Lotion, Serum and Soap ) 3-pc Set

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Makari Blue Crystal ( Body Lotion, Serum And Soap ) 3-pc Set

Makari Blue Crystal collection heals and revitalizes skin with vitamins, antioxidants and natural botanicals restoring its radiant glow. Makari Blue Crystal stimulates cell renewal, tightens the appearance of skin, clarifies skin tone and boosts vibrancy leaving your skin softer, silkier and younger-looking.

Obstructs the production of melanin
Moisturizes and slows the photo-aging process
Erases fine lines and wrinkles
Smooths texture, brighten tone and renew skin’s luster.

Set Includes:

Blue Crystal Skin Reviving Body Lotion –USE ON BODY ONLY.
Blue Crystal Revivify Beauty Bar Soap
Blue Crystal Regenerating Serum

950 AED

10% OffFeatured

MAAKE Glycerin Glowing Hand & Body Lotion 600ml

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MAAKE Glycerin Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

25% Off

Mekako Antiseptic Soap 100gm

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Mekako Antiseptic Soap 100gm

Mekako Antiseptic soap offers comprehensive protection for the skin, effectively combating a range of common skin issues. It acts as a reliable defense against problems like acne, blackheads, clogged pores, pimples, body itching, pruritus, and furfur. In addition, Mekako soap goes beyond its protective properties by enhancing the skin’s complexion, functioning as a skin whitener bath soap. It gently exfoliates the skin, removing dead skin cells, while effectively treating whiteheads and blackheads without causing dryness. With Mekako Antiseptic soap, you can enjoy healthier, clearer, and more vibrant skin.

15 AED

3% OffFeatured

Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

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Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

Luminaire Anti-Spots Active Lightening SPF Lotion.

Part of the luxurious Luminaire range.
Contains SPF30 for sun protection.
Safe lightening cream for hyperpigmentation and dark spots.
Specially formulated for skin exposed to sun and UV rays.
Targeted lightening complex to fade stubborn skin discoloration.
Crafted by expert chemists for safe and effective use.
Suitable for daily use, leaves a silky finish on the skin.

195 AED

25% OffFeatured

Pure White Exfoliating Soap Soap 150gm

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Pure White Exfoliating Soap Soap 150gm

Pure White Gold has been specially developed for the beauty of your skin thanks to the 6 precious vegetable oils that compose it. The Pure White Gold exfoliating soap cleanses and eliminates dead cells from your epidermis thanks to the action of apricot kernel powder which restores the radiance of the complexion. This soap prepares your skin for a regenerating and softening beauty treatment.

It gives your epidermis its soft and silky texture while revealing the radiance of your complexion.

15 AED

PRODUCTS ON SALES

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15% OffFeatured

Hair Lotion, Hair Care

Sulfur 8 Loc Twist And Braid Gel 170gm

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Sulfur 8 Loc Twist And Braid Gel 170gm

Get flawless, defined styles with SULFUR8 Loc Twist & Braid Gel. This braid gel is specially formulated to hold locs, twists, and braids securely without stiffness or flaking. Perfect for natural hair and extensions, it provides long-lasting control while keeping your strands soft and manageable. Enriched with wheat protein, it strengthens hair as you style, giving your look a polished finish without the dryness or damage caused by alcohol-based gels.

This alcohol-free, non-flaking formula ensures your twists, locs, or braids stay neat and controlled all day. Its lightweight texture allows for smooth application, helping you achieve defined, frizz-free styles while maintaining hair health. Ideal for everyday styling or special occasions.

How to Use

For Locs & Twists: Apply in small sections to clean, towel-dried hair. Style as desired. For best results, set under a warm dryer.
For Braids: Apply to hair in sections with fingertips while braiding to control and maintain hair.

85 AED

15% OffFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Evening Primrose Oil 118ml

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Now Foods Solutions Evening Primrose Oil 118ml

Condition: Skin in need of nourishment and protection

Solution: 100% pure evening primrose oil (EPO) is a natural vegetable oil used by herbal practitioners for a variety of skin concerns. EPO has essential fatty acids (EFAs) that nourish the body tissues, including skin. EPO is an excellent skin conditioning agent that can be used to maintain a healthy complexion. Each 1 ml of oil contains 80-100 mg of GLA – an essential fatty acid that can nourish and protect healthy skin cells. 100% pure evening primrose oil is derived from evening primrose seeds. This oil is pressed at a low temperature to obtain a pure, natural, virgin oil, without the use of solvents, fillers or preservatives.

55 AED

11% OffFeatured

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

Eye & Lip Care, Skin Care

Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

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Pretty Cowry Hyaluronic Acid Peptide Eye Serum Remover Dark Circles Anti Aging 30ml

You can apply it on anywhere of your face. It is an all-around cream you can buy now at a preferable price.

The effect is magical!

40 AED

15% OffFeatured

Clairissime Body Clear Complexion Fruit Acids Lotion 200ml

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Clairissime Aloe Vera Deep Moisturizing Body Lotion 500ml

Clairissime Body Lotion is made with aloe vera, natural ingredients, and mineral oils to leave your body feeling soft and supple. It smells wonderful, nourishes the body, and absorbs quickly. This moisturizer is enriched with Enric Head. It hydrates your body without leaving it greasy. It improves and firms skin texture.

55 AED

9% OffFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Shine & Repair Argan Hair Serum 100ml

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Skin Doctor Shine & Repair Argan Hair Serum 100ml

Makes hair shiny and manageable and reduces split ends.

Skin Doctor Shine & Repair Argan Hair Serum is designed to nourish your hair and scalp. With eco-certified Argan Oil, packed with antioxidants, it helps protect your hair from damage and makes it more manageable. This serum also strengthens hair, repairs damage, and reduces split ends, leaving your hair smooth, shiny, and healthy.

How to use:

Apply product to the palm of the hand and massage thoroughly into hair. Can be applied on dry hair (for styling) or wet hair (for manageability).

50 AED

10% OffFeatured

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

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African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

African Pride Moisture Miracle Gel n’ Cream uses a 3-in-1 formula, including flaxseed oil and shea butter, to provide superior curl definition, hydration & shine as well as enhances the natural pattern of coils and curls without flaking.

45 AED

22% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veetgold Turmeric Super Whitening Oil 200ml

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Highlights:

Veetgold Turmeric Super Whitening Oil 200ml

Veet Gold Turmeric Super Whitening Oil is a luxurious, all-natural facial oil designed to brighten and even out your skin tone while providing deep hydration and nourishment. Key Features: Brightening & Whitening: Helps to lighten dark spots and even out skin tone for a radiant complexion. Deeply Nourishing: Provides intense hydration and nourishment, leaving the skin soft and supple. Natural Ingredients: Formulated with natural oils and extracts to promote healthy, glowing skin. Lightweight & Non-Greasy: Absorbs quickly without leaving a greasy residue. Antioxidant-Rich: Turmeric’s antioxidant properties help protect the skin from environmental damage.

35 AED

8% OffFeatured

Shower Gel, Skin Care

COCO Clear Lightening Shower Gel 1000ml

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COCO Clear Lightening Shower Gel 1000ml

COCO Clear Lightening Shower Gel 1000ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

55 AED

13% OffFeatured

Pixi Beauty Retinol Tonic 250ml

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Highlights:

Pixi Beauty Retinol Tonic 250ml

Advanced youth preserving toner that with time-release retinol to help resurface skin for a natural glow.

Ingredients:

Retinol reduces fine lines and smoothes complexion. Peptides firm skin & boost collagen production. Jasmine Flwoer heals and balances.

Use: Apply with a cotton pad after cleansing.

Follow with a serum and moisturiser. Reccommended to be used at night with sunscreen during the day.

65 AED

33% OffFeatured

Double Sheen Oil Conditioner 355ml

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Double Sheen Oil Conditioner 355ml

Double Sheen Argan Oil Conditioner detangles and nourishes while revitalizing hair with Argan Oil, Vitamin E, essential fatty acids and protiens. This sulfat e and paraben free formula delivers intense nourishment as it repairs, leaving hair beautiful and lustious.

30 AED

GIFT SET

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13% OffFeatured

Serums, Skin Care

Laser White Arbutin Whitening Complex Serum 30ml

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Highlights:

Laser White Arbutin Whitening Complex Serum 30ml

It Helps To Diminish The Appearance Of Fine Lines And Wrinkles, Boost Collagen, Fade Sun & Age Spots And Improve Clarity, Texture, And Overall Appearance. It Encourages Skin Firming & Brightening. Suitable For All Skin Types.

Highlights

It Helps To Diminish The Appearance Of Fine Lines And Wrinkles, Boost Collagen, Fade Sun & Age Spots And Improve Clarity, Texture, And Overall Appearance.
It Encourages Skin Firming & Brightening.
Suitable For All Skin Types.

35 AED

25% Off

Clear Therapy Lightening Lotion Vegetable Extracts 250ml

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Highlights:

Clear Therapy Lightening Lotion Vegetable Extracts 250ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

30 AED

8% OffFeatured

BNB Brightening Mask 120ml

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BNB Brightening Mask 120ml

The Rice Extract Face Mask is a rejuvenating treatment that hydrates and brightens the skin. Infused with rice extract, it helps to soothe, nourish, and restore the skin’s natural glow while improving texture and tone.

How To Use:

Take 1 or 2 Tablespoons of Face Mask Powder. Mix it with water or milk or rosewater to make into paste. Apply a generous layer to clean, dry skin, avoiding the eyes. Leave on for 10-15 minutes, then rinse off with water. Use 1-2 times a week for best results.

55 AED

11% OffFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 7.001 Intense Ash Blond 100ml

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Bolony Hair Color Cream 7.001 Intense Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

29% OffFeatured

Aromatherapy, Wellness

Aboniki Balmm Glass Jar 25g

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Aboniki Balmm Glass Jar 25g

Aboniki Balm (1 Plastic Jar) – Powerful Topical Analgesic for Sore Muscles and Joints. Anti-Inflammatory Muscle Rub. Fast & Deep Penetrating Pain Relief.

Aboniki Balm is available in Glass Jar now. It can provide all-day relief from pain and swelling in joints and muscles, which can be caused by overuse during physical activities such as walking, exercising, gardening, or working. Suppose you want to enjoy your everyday activities without pain and swelling. In that case, double-strength Aboniki Balm can help you regain control of your life by providing long-lasting relief.

Directions:

Gently rub or massage a small amount of gel into the skin around the painful or swollen area. An amount ranging in size from 1 penny to a 2 pence piece is usually sufficient. However, the amount of gel needed will vary depending on the size of the painful or swollen area (maximum daily dosage 8g).

25 AED

13% OffFeatured

Orbi 20 Face & Body Anti Marks Lotion 480ml

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Highlights:

Orbi 20 Face & Body Anti Marks Lotion 480ml

Orbi 20 Face and Body Lotion is an extra strong lightening and non greasy blend of natural plant extract and high grade all natural pure glutathione, tomato and carrot which are well known for their excellent lightening properties.

Glutathione is for natural intensive skin lightening, tomato is for glowing radiant skin and lightening; carrot is enriched with vitamin C and betacarotene, for potent anti aging and lightening.

35 AED

25% OffFeatured

Noor Lemon Whitening Soap

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Highlights:

Noor Lemon Whitening Soap

Noor Gold Avocado Whitening Soap is a whitening soap designed to promote brighter, healthier, and more radiant-looking skin. Enriched with avocado and botanical extracts, this best whitening soap helps improve skin appearance by reducing the look of uneven tone and dullness while supporting a natural glow.

Formulated for daily use, this whitening soap deeply cleanses the skin, removing impurities and leaving it feeling fresh, smooth, and revitalized. With consistent use, this best whitening soap helps maintain clean, glowing, and visibly refreshed skin, making it an ideal choice for everyday skincare.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Lauric Acid, Palm Oil, Palm Kernel Oil, Sodium Hydroxide, Glycerin, Sorbitol, Stearic Acid, Olive Fruit Oil, Lemon Extract, Fragrance, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

20% OffFeatured

Yoko Gold Salt Body Scrub Watermelon Plus Milk 350g

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Yoko Gold Salt Body Scrub Watermelon Plus Milk 350g

Watermelon spa salt scrub mixed with 10 times concentrated Hokkaido milk, rich in vitamin C and vitamin B3. For clear, bouncy skin without dark spots. It also comes with microsalt scrub and walnut scrub. Helps gently exfoliate old skin cells. Ready to reveal new, smooth skin Give you confidence to show off your clear skin. Not afraid of damaged skin

Hokkaido milk 10x – combines the power of Hokkaido milk 10 times from the normal formula. Make your skin smooth and soft like soaking in milk.

Watermelon Extract – Rich in lycopene. Powerful antioxidants Helps reduce dullness. Uneven skin tone

Vitamin C & B3 – Helps make the skin bright, smooth and helps reduce premature wrinkles.

Walnut Scrub 100% natural helps gently exfoliate the skin.

How to use: Pour a small amount of salt onto wet skin. Then gently scrub the skin all over. Leave it for 3 minutes and then rinse with clean water. Should be given once a week to keep the skin clean and looking bright.

20 AED

13% OffFeatured

AR Super Brightening Multi Vitamin Cream 200gm

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Highlights:

AR Super Brightening Multi Vitamin Cream 200gm

Facial & Body cream, riches in Niacinamide(Vitamin B3) that help to wrinkles and dark spots faded, leaving the skin looking smooth Kojic Acid, Vitamin C, Glutathione, Fruit Extract help to skin look white* and radiant naturally Vitamin E help to moisturize the skin reveal youthful and naturally radiant looking when used daily continuously.

Directions : Apply to the face and body regularly in the morning – evening or as often as needed.

35 AED

13% OffFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Veet Gold Papaya Super Whitening Body Repair Serum 50ml

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Veet Gold Papaya Super Whitening Body Repair Serum 50ml

Papaya Serum 50ml is a beauty product that claims to improve skin tone, texture, and radiance.

The serum contains 24k gold flakes, papaya extract, and other natural ingredients that are said to provide numerous benefits for the skin.

The gold flakes in the serum are intended to boost blood circulation and reduce inflammation, while the papaya extract is believed to contain enzymes that exfoliate the skin and promote cell turnover.

35 AED