Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

ActiveX Non-Greasy Moisturizer with Velvety Finish Lightening Body Lotion 1000ml

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ActiveX Non-Greasy Moisturizer with Velvety Finish Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

B.B. Clear Vitamin C Lightening Cream 320ml

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B.B. Clear Vitamin C Lightening Cream 320ml

B.B. Clear 5 in 1 light. Skin respectful B.B. Clear Vitamin C Cream 320ml be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming

40 AED

12% OffFeatured

Fair & White Original Ultra Moisturizing Cream For Body 400ml

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Fair & White Original Ultra Moisturizing Cream For Body 400ml

The Ultra Moisturizing Cream rich and creamy moisturises dry and dehydrated skin. Its formula contains sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skin care helps your skin to recover softness and suppleness.

75 AED

5% OffFeatured

Creams, Tubes, Skin Care

LightenUp With Milk Protein Brightening Cream (Tube) 50gm

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LightenUp With Milk Protein Brightening Cream (Tube) 50g

Introducing our LightenUp With Milk Protein Brightening Cream, a nourishing and hydrating formula that not only deeply moisturizes your skin but also works to brighten dark spots, even out skin tone, and enhance clarity and radiance. Experience the soothing and brightening benefits of this cream.

Directions: Simply apply a thin layer of the hydrating Milk Protein Brightening Cream twice daily to clean, dry skin. For maximum effectiveness in preventing further pigmentation, we recommend following up with a sunscreen of SPF 30 or higher during and after the brightening treatment. Remember to limit your sun exposure for optimal results.

Warning: For external use only. If you are pregnant or nursing, it is advisable to avoid using this product. Take care to avoid direct contact with your eyes. Keep the cream out of reach of children and store it in a cool, dry place.

105 AED

3% OffFeatured

Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

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Clear Essence Exclusive Medicated Fade Creme with Sunscreen 113.5gm

Clear Essence® Exclusive Medicated Fade Creme with Sunscreen will help you experience a transformative New You! Say goodbye to unwanted dark spots, acne scars, age spots, and sun damage. Our high-potency hydroquinone formula delivers remarkable results in just 4-6 weeks. Discover a velvety cream that quickly absorbs into the skin, with added sunscreen for long-lasting protection.

Key Features and Benefits

Diminishes dark spots, acne scars, age spots, and sun damage. Absorbs quickly, leaving a flawless complexion. Contains sunscreen to prevent skin darkening or dark sun spots from reoccurring.

195 AED

17% OffFeatured

Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

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Lady Diana Cucumber Moisturizing Face and Body Cream 170ml

Lady Diana Cucumber Moisturizing Cream for extra dry skin contains a creamy ultra-rich formula for intense hydration, restoring skin’s natural barrier. This finest moisturizing cream is a luxurious blend of natural vitamin and fast absorbing components securing the skin against external factors to reveal radiant, moisturized and healthy skin.

25 AED

10% OffFeatured

BNB Vitamin C Face Wash 120ml

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BNB Vitamin C Face Wash 120ml

Vitamin C Facewash is a gentle, refreshing cleanser that helps brighten and rejuvenate the skin. Infused with Vitamin C, it removes impurities, evens skin tone, and boosts radiance for a glowing complexion.

Apply a small amount to wet skin and gently massage in circular motions. Rinse thoroughly with water. Use daily, morning and night, for fresh, glowing skin.

45 AED

22% OffFeatured

Pastil Body Cream Caviar

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Pastil Body Cream Caviar

35 AED

7% OffFeatured

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

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Kamill Hand & Nail Cream With Chamomile & Peach 75ml

Kamill Peachy hand and nail cream, which absorbs quickly, is suitable for all skin types. It moisturizes the skin and supports its regeneration. The summery peach scent is also refreshing. The hand cream contains organic chamomile from certified organic farming and peach extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

14% OffFeatured

Jergens Anti-Bacterial Soap 125gm Pack of 6

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Jergens Anti-Bacterial Soap 125gm Pack of 6

Jergens Anti-Bacterial Soap 125gm Pack of 6 is the perfect choice for those looking for a soap that not only cleanses but also protects against bacteria. Its powerful formula kills 99.9% of germs leaving your skin feeling clean and refreshed. With Jergens Anti-Bacterial Soap you can trust that your hands are getting the ultimate germ protection. This bars ensures that you always have a fresh supply of this effective soap. Its gentle yet effective formula is suitable for daily use keeping your skin healthy and clean. Jergens Anti-Bacterial Soap in a convenient 125g pack of 6 is a must-have for any household. Its anti-bacterial properties make it ideal for handwashing ensuring that you and your family stay protected from harmful germs. The soap lathers easily and rinses off cleanly leaving your skin feeling soft and nourished.

30 AED

PRODUCTS ON SALES

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9% OffFeatured

Lotion, Skin Care

EOS Shea Better Body Lotion Jasmine Peach 473ml

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EOS Shea Better Body Lotion Jasmine Peach 473ml

The eos Shea Better Body Lotion in Jasmine Peach is a luxurious moisturizer designed to hydrate and nourish your skin while providing a delightful fragrance.

This lotion combines the benefits of natural ingredients with a soft, smooth finish.

Formulated with shea butter and natural oils, it deeply moisturizes, helping to keep your skin soft and supple.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

150 AED

15% OffFeatured

White Express Lotion 10 Days Red 500ml

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White Express Lotion 10 Days Red 500ml

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

85 AED

25% Off

Waouh Clarifying Complexion Correction Soap 90gm

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Waouh Clarifying Complexion Correction Soap 90gm

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

15 AED

13% OffFeatured

Pastil Face & Body Scrub Turmeric

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Pastil Face & Body Scrub Turmeric

35 AED

13% OffFeatured

Golden Lightening Face Cream with Vitamin E 60gm

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Golden Lightening Face Cream with Vitamin E 60gm

The Golden Face Cream is a skin care product that can help to prevent signs of aging, enhance the overall radiance and texture of your skin and deliver anti-aging benefits.

Our Golden Face Cream is a potent combination of powerful cleansing ingredients that break down dirt and oil on your face, leaving your skin clean and fresh. Golden Face Cream for men ensures that your skin is well hydrated and rejuvenated. Designed to reduce wrinkles and fine lines, it also helps restore the look of glow to your skin!

Recommended Uses For Product Wrinkles, Uneven Skin Tone, Moisturizing, Anti-aging

65 AED

8% OffFeatured

CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

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CeraVe Foaming Facial Cleanser Makeup Remover and Daily Face Wash for Oily Skin 473ml

Dispenses as a clear gel cleanser and transforms into a foam as you lather. Cleanses without leaving skin feeling tight, dry, or stripped
Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier.
developed with dermatologists and has products suitable for different skin types, including dry skin, oily skin, acne-prone, and more
Fragrance-free, non-comedogenic, non-drying, and non-irritating. Gently refreshes and effectively removes excess oil, dirt, and makeup
Cleanser for face, can also be used on the body and/or hands. Suitable for normal to oily skin

110 AED

14% OffFeatured

Hair Care, Hair Treatment

Aphogee Two-step protein treatment 118ml

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Aphogee Two-step protein treatment 118ml

Aphogee Two Step Protein Treatment. This unique treatment is composed of magnesium and modified proteins that fuse into the hair when exposed to heat. The result is that breakage is dramatically reduced. ApHogee Two Step Protein Treatment is a salon service product that is different from any product available for home use. During the process, ApHogee Treatment hardens into the hair, dramatic proof that something special is happening. A hood dryer is required for best results. After rinsing and moisturizing with ApHogee Balancing Moisturizer, patients are amazed by the results. ApHogee Two Step Protein Treatment can also enhance other salon services. This healing process is highly recommended for hair that: Is too weak or fine to take a perm or relaxer. (Use the week BEFORE service) Is over-bleached. Does not hold color. (Use PRIOR to color application) Breaks when combing or brushing. Is mushy when it is wet and brittle after drying.

95 AED

13% OffFeatured

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

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Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

This product offers a special formula that contains natural exfoliating particles and Turmeric which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

6% OffFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75 AED

20% OffFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Milk Protein Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Milk Protein Extract 500ml

40 AED

GIFT SET

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29% Off

Creams, Skin Care

JRA Brightening Face and Body Cream 40g

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JRA Brightening Face and Body Cream 40g

This product is formulated to firm and brighten the skin the extra strength formula of a dynamic combination which is hundred percent pure natural ingredients that target excessive melanin production leave the skin soft, bright and moisturized. The Cream is designed to intensely and automatically whiten darker part of the skin. JRA extra whitening serum contain lightening active ingredients with the antioxidants properties of glutathione. It evens out and whitens the complexion and also contains sunscreen agents. This combination will give you a beautiful skin complexion and a glowing skin well moisturized and eliminate any kind of dark spots from your skin.

25 AED

13% OffFeatured

Disaar Carrot Whitening Body Lotion 480ml

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Disaar Carrot Whitening Body Lotion 480ml

Our Skin Whitening Body Lotion, a luxurious skincare essential meticulously crafted to enhance your beauty routine. Enriched with the natural goodness of carrot extract, this moisturizing elixir offers a myriad of benefits for your skin. Experience the indulgence of smooth, supple skin as our lotion deeply hydrates and nourishes, leaving you with a velvety softness that lasts all day. The soothing formula promotes relaxation, transforming your skincare regimen into a blissful self-care ritual. Not just a moisturizer, our lotion is designed to impart a radiant glow to your complexion. With regular use, it works to even out skin tone and lighten dark spots, revealing a luminous, more youthful-looking appearance. Our generously sized 480ml bottle ensures long-lasting usage, so you can enjoy the benefits of our Skin Whitening Body Lotion for an extended period.

35 AED

15% OffFeatured

Scrubs, Shower Gel, Skin Care

Pure White Gold Glowing Exfoliating Shower Gel 1000ml

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Pure White Gold Glowing Exfoliating Shower Gel – 1000ml

Pure White Gold has been specially developed for the beauty of your skin thanks to the 6 precious vegetable oils that compose it. The Pure White Gold exfoliating shower gel cleanses and eliminates dead cells from your epidermis thanks to the apricot kernel powder it contains. This gel prepares your skin for a regenerating and softening beauty treatment.

It gives your epidermis its soft and silky texture while revealing the radiance of your complexion.

55 AED

18% OffFeatured

Shower Gel, Skin Care

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

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Lemon Clear Gel Douche Exfoliant Shower Gel 500ml

Lemon Clear Gel Douche Exfoliant Shower Gel 500ml Lemon Clear shower gel, rich in vitamins C and E, helps fight dark spots and even out the complexion. Thanks to the vitamin C it contains, Lemon Clear exfoliating shower gel restores radiant, clean skin. It effectively removes impurities, exfoliates dead cells and reveals the skin’s radiance. This gel promotes cell renewal thanks to its antioxidant-rich formula. Lemon Clear leaves your skin soft and radiantly beautiful while instantly restoring the complexion’s natural radiance

45 AED

15% OffFeatured

Kingsley House Cocoa Butter Body Cream 500ml

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Kingsley House Cocoa Butter Body Cream 500ml

Kingsley House cocoa butter cream. For intensive hydration of the skin,it is easily absorbed. The nutrients contained help hydrate and protect the skin dry and sensitive while improving the firmness and vitality of the skin.

Mums to be can use it to minimise and reduce the Appearance of stretch marks. Softens, smooths and rejuvenates. Suitable for all skin types.

55 AED

29% OffFeatured

Creams, Skin Care, Spot Corrector

Silka SPF6 Papaya Skin Whitening Lotion 300ml

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Highlights:

Silka SPF6 Papaya Skin Whitening Lotion 300ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Contains SPF that offers optimum protection from the sun’s rays

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

25 AED

6% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Difeel 100% Natural Essential Oil Blends Sleep 30ml

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Highlights:

Difeel 100% Natural Essential Oil Blends Sleep 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Sleep Essential Oil Blend for relaxation.
Helps promote restful sleep.

75 AED

25% OffFeatured

Creams, Skin Care, Spot Corrector

Ujooba Acne Cleanser Beauty Cream

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Highlights:

Ujooba Acne Cleanser Beauty Cream

Introducing our Acne Cleanser Beauty Cream, a game-changing skincare solution crafted to banish acne and fade dark spots, leaving your skin refreshed and revitalized. Specially formulated with the natural goodness of honey and aloe vera, this cream not only targets acne but also provides gentle care for your skin.

Key Features:

Acne-Fighting Power: Say goodbye to stubborn acne with our potent acne-fighting formula. The cream’s active ingredients work together to cleanse pores, reduce inflammation, and prevent future breakouts, giving you clearer and healthier skin.
Dark Spot Fading: Uncover a brighter complexion as our beauty cream targets and fades dark spots caused by acne. The inclusion of honey and aloe vera helps promote skin regeneration, gradually diminishing the appearance of post-inflammatory hyperpigmentation.
Honey Infusion: Enriched with the natural antibacterial properties of honey, our cream not only fights acne but also nurtures your skin. Honey’s soothing qualities provide relief to irritated skin, making it an ideal choice for those looking to balance effective acne treatment with gentle care.
Aloe Vera Soothing: Experience the calming effects of aloe vera, known for its soothing and hydrating properties. Aloe vera helps reduce redness and irritation, leaving your skin feeling cool, refreshed, and revitalized.

15 AED

33% OffFeatured

Jellys Snail Candy Scrub 3 in 1 Spa Mask Soap Brighten Smooth Skin Aura 300g.

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Highlights:

JELLYS SNAIL CANDY SCRUB : Skin cleansing product in the form of skin scrub and mask in one. Helps remove old skin cells and replenish with new cells. Adjust skin tone to be even, reduce blemish and dark spots. Control skin oil which is the leading cause of acne. Makes skin more glowing, smooth, and moisturized. Gentle to all skin type even the most sensitive skin.

Expected Result:

Adjust skin tone to be brighter with healthy looks.
Reduce wrinkle and lines. Makes skin more firm.
Help smoothen and soften skin for inviting touch.
Reduce damage mark and dark spot or acne scar.
Prevent new acne. Protect skin from anti-oxidant
Replenish old damaged cell and nourish skin
Remove dead skin
Improve skin tone multiple level without hazardous substance
Reveal difference in first try

30 AED

13% OffFeatured

Curly & Wavy hair, Hair Oil, Hair Care

Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

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Every Strand Simply Curls With Shea & Coconut Oil Curling Cream 236gm

Why I need it: For a long lasting, healthy and vibrant hair style. No more drooping, dry-ends or frizz, just soft, bouncy and shiny curls. After one use you?ll be saying, yes... ?It?s all about the curls.?
What it is: Shea & Coconut Oil Professional Curling Cr?me helps shape, define and enhance curls.
Hydrates hair
Adds shine & absorbs quickly
Contains anti-Oxidants
How to use it: Apply evenly on damp hair section by section from the root to hair tip. DO NOT RINSE OUT.  It can be used on dry hair to create bouncy curls that last all day.

65 AED