Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Silky Cool Body Shower Gel Mango & Pineapple 1000ml

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Silky Cool Body Shower Gel Mango & Pineapple 1000ml

Elevate your daily routine with the Silky Cool Shower Gel. Infused with Aloe Vera extracts and moisturizers, this gentle, pH-balanced formula leaves your skin feeling impeccably clean, deeply moisturized, and velvety soft. Choose from our delightful range of scents to make every shower a refreshing escape.

40 AED

11% OffFeatured

Xtreme Collection Bakhour & Almond Gel Scrub 500ml

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Xtreme Collection Bakhour & Almond Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Bakhour & Almond, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Bakhour & Almond Gel Scrub 500m

40 AED

13% OffFeatured

Laser White Licorice Root Serum, 30gm

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Laser White Minoxidli 5% Hair Regrowth Spray 60ml

This heat protectant for hair is a great product to use before and after using heated equipment to style your hair.

This product guards your hair from heat damage & will preserve your hair from the everyday straightening routine.

Decked with vitamins and proteins for healthy hair and scalp nourishment

Enriched with an impactful energizing formula that restores hair elasticity and firmness

Effectively repairs dry frizzy and brittle hair naturally

35 AED

11% OffFeatured

MAAKE Avocado Skin Glowing Face & Body Scrub 600ml

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MAAKE Avocado Skin Glowing Face & Body Scrub 600ml

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions:Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution:For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

Highlights

Vitamin E moisturization, Skin glowing, Oil control, Removes dead skin cells, exfoliating
Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin.

40 AED

17% OffFeatured

Creme 21 Body Lotion For Ultra Dry Skin With Almond Oil & Vitamin E 250ml

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Creme 21 Body Lotion For Ultra Dry Skin With Almond Oil & Vitamin E 250ml

A premium moisturizing lotion for daily care of dry skin. Enriched with almond oil and vitamin E, it cares for and protects your skin, making it soft and moisturized. It leaves your skin soft and smooth all day long. This cream has advanced formulas that help keep your hands, feet, and body soft and moisturized all day. This cream provides intensive care for your skin and penetrates deep into it, making it moisturized. The best part about this product is that it is compatible with all skin types and has a beautiful fragrance.

Benefits and Features:

Provides deep and long-lasting hydration for very dry skin.
Contains almond oil, which is rich in nourishing fatty acids.
Contains vitamin E, which protects the skin from dryness and promotes its regeneration.
Absorbs quickly without leaving an annoying greasy residue.
Helps improve skin elasticity and prevent cracks.
Leaves the skin with a light and refreshing scent that lasts.

How to use:

Apply an appropriate amount to the palms of the hands.

Gently distribute it on the body while massaging in circular motions until completely absorbed.

Can be used as needed, especially on dry areas such as elbows and knees.

25 AED

13% OffFeatured

Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

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Dabur Herbolene Aloe Petroleum Jelly Clear 425ml+115ml

Dabur Herbolene Aloe Petroleum Jelly White 425ml is a multi-purpose skincare product that is enriched with the goodness of aloe vera. It provides deep Moisturization and nourishment to the skin making it soft and supple. This petroleum jelly is perfect for dry and rough skin as it helps to lock in moisture and protect the skin from external factors. It can be used on lips elbows knees and other areas that need extra care and hydration. The white colour of the jelly gives a clean and fresh look to the skin.

Safety Warning

Do not use it when seal is broken and stop using it if any allergic reactions

35 AED

10% OffFeatured

Scrubs, Skin Care, Tubes

Kenta Moroccan Lightening Scrub for Face and Body 500gm

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Kenta Moroccan Lightening Scrub for Face and Body 500gm

Kenta Moroccan Face and Body Scrub is an innovative cosmetic treatment that combines ancient Moroccan traditions with modern skincare techniques. This scrub features a unique formula containing natural ingredients that help remove dead skin cells and deeply cleanse the skin, leaving it noticeably smooth and radiant. Used to exfoliate the face and body, this scrub helps improve skin texture and brighten it, leaving it looking brighter and more vibrant. Recommended for use as part of your weekly skincare routine for best results.

Benefits and Features:

Effective exfoliation removes dead skin cells and impurities, helping to rejuvenate and improve skin texture.

Skin lightening helps even out skin tone and lighten dark areas with regular use.

Natural formula containing safe and gentle natural ingredients.

Suitable for all skin types, tested to suit all skin types, including sensitive skin.

Improves absorption of other products: Prepares the skin for better absorption of moisturizers and other products after exfoliation.

Blackhead removal Helps cleanse pores and remove blackheads, leaving skin with a clearer appearance.

A relaxing experience that provides a unique Moroccan bath experience that helps relax and rejuvenate.

45 AED

20% OffFeatured

Lotion, Skin Care, Personal Care

Vaseline Men Fast Absorbing Non Greasy Body Lotion 200ml

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Vaseline Men Fast Absorbing Non Greasy Body Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

B.B. Clear 5 In 1 Lightening Serum 30ml

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B.B. Clear 5 In 1 Lightening Serum 30ml

Our unifying serum is a powerful, multipurpose microprocessing device that can be used as an everyday beanie and cap for all hair types including acrylic, gel, vinyl etc. With the unique blend of natural ingredients, the clear and natural form factor is the key ingredient in a formula that does not contain any harmful substances.

B.B.Clear combines de-pigmenting plant-based ingredients with exfoliating efficiency of fruity acids. It improves the appearance of skin and helps repair dark spots and sun damage for younger-looking, silky skin. It lightens your skin while revitalizing and makes it smooth and beautiful radiance. Adapted to all skin types.

25 AED

14% OffFeatured

Active White Clarifying Shower Gel with Honey 500ml

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Active White Clarifying Shower Gel with Honey 500ml

The ACTIVE-WHITE shower gel with honey contains active ingredients that gradually help to gently clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Deeply cleanses the skin

Harmonizes the complexion

Gradually clarifies the skin

How to use

Use for daily cleansing.

30 AED

PRODUCTS ON SALES

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20% OffFeatured

Hair Care, Hair Mask

Eveline Banana Care Hair Mask 20ml

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Eveline Charcoal Illuminating Ritual Purifying Mask 20ml

A purifying face mask that deeply moisturizes, cleanses, and freshes your skin.
Its ingredients are rich in activated carbon, volcanic ash, caviar, black currant, black soybean, seaweed, black rice, and black sesame.
Helps detoxify the skin, tightens pores, regulates sebum secretion, and removes shine for long periods.
Suitable for combination and oily skin.

Perfect choice to take care of your skin.

20 AED

13% OffFeatured

Skin Doctor Lemon Face Wash Gel 100ml

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Skin Doctor Lemon Face Wash Gel 100ml

Lemon Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

6% OffFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Fruits Nourishing and Revitalizing 2000ml

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ActiveX Hot Oil Hair Cream Fruits Nourishing and Revitalizing 2000ml

Revitalize your hair with ActiveX Hot Oil Hair Cream 2000 Ml – Fruits. This rejuvenating formula, enriched with the goodness of fruits, deeply nourishes and revitalizes your hair. Experience the luxurious treatment as the cream infuses your hair with essential nutrients, leaving it soft, smooth, and full of life. Say goodbye to dull and lifeless hair and welcome luscious locks with ActiveX Hot Oil Hair Cream – Fruits (New).

75 AED

8% OffFeatured

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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Highlights:

A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

10% OffFeatured

Body Gel, Serums, Skin Care

Yong Chin Collagen Body Serum Gel 250gm

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Yong Chin Collagen Body Serum Gel 250gm

Enriched with collagen for a healthy and radiant skin.

YC is delighted to introduce the specialized Body Serum Gel, enriched with concentrated collagen and vitalizing Vitamin blends. This unique formula features a lightweight texture for efficient hydration. It’s designed to envelop your skin in a silky smooth embrace while delivering deep nourishment.
Key Benefits:
1. Concentrated Collagen and Vitamins: Our serum gel combines the rejuvenating power of concentrated collagen and essential vitamins for your skin.
2. Lightweight Hydration: The gel’s lightweight texture ensures fast absorption, leaving your skin feeling refreshed and rejuvenated.
3. Skin Elasticity: Collagen is your key to maintaining skin elasticity, aiding in the reduction of wrinkles, promoting skin whitening, firmness, and overall skin vitality.
4. Firm and Taut Skin: This innovative formula promotes firmer, taut, and unflabby skin, restoring your skin’s natural vitality.
5. Healthy Radiance: Experience the transformation towards healthy, radiant skin, as our serum gel nourishes and revitalizes your complexion.
Elevate your skincare routine with YC Body Serum Gel for a revitalized, youthful, and radiant appearance. Unleash the power of collagen and vitamins for your skin’s ultimate well-being.

45 AED

13% OffFeatured

Skin Doctor Cucumber Whitening Scrub For Face & Body 500gm

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Skin Doctor Cucumber Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Cucumber which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

6% OffFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

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Skala Hair Treatment Cream Maracuja E Oleo De Pataua 1000gm

Free from sulphate, parabens, petrolatum, silicones and mineral oil

The Skala Brasil Amazonian Nutrition Maracuj? and Patau? Oil Line accelerates hair growth, giving it strength and resistance. Patau? Oil, known as Amazonian Olive Oil, is a fruit that contributes to accelerated hair growth.

Schedule stage: the Maracuj? and Patau? Oil family falls into the Nutrition and Reconstruction stages.

Nutrition: for dry hair with dry ends. This stage restores lipids, giving the hair movement and alignment.

Reconstruction: for damaged, rubbery and brittle hair. This step restores amino acids, giving strength and resistance.

85 AED

23% OffFeatured

Dream Skin Exfoliating Shower Gel 900ml

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Dream Skin Exfoliating Shower Gel 900ml

Dream Skin Shower Gel is a luxurious exfoliating shower gel formulated with apricot kernels, snails, carrot, and argan oil. It is designed to effectively remove dead skin cells, restore the radiance of the complexion, and revive the softness of your skin. This fine and creamy foam also provides your body with a luminous complexion, a smooth texture, and a subtle fragrance. Rich in Vitamin E, this shower gel can help to reduce the appearance of stretch marks, scars, pimples, and spots. With regular use, your skin will feel refreshed and revitalized. Pamper your skin with DREAM SKIN Shower Gel and experience the difference!

50 AED

4% OffFeatured

LightenUp With Milk Protein Active Lightening Cream 100ml

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Highlights:

LightenUp With Milk Protein Active Lightening Cream 100ml

Introducing our remarkable LightenUp With Milk Protein Active Lightening Cream, a powerful solution that reduces the appearance of dark spots and lightens the skin, while effectively preventing the formation of new dark spots. Experience the transformation as it promotes beautiful, luminous, and even-toned skin.

Directions: simply apply the LightenUp With Milk Protein Active Lightening Cream at night to clean, dry skin. Follow up with a sunscreen of SPF 30 or higher every day, regardless of the weather conditions, to protect your skin during and after the brightening treatment. Remember to limit your sun exposure for optimal results.

Warnings: For external use only. Avoid using it if you are pregnant or nursing. Take care to avoid contact with your eyes. Keep the product out of reach of children and store it in a cool, dry place.

key ingredient: Lactic Acid

125 AED

10% OffFeatured

Conditioner, Hair Care, Hair Food

African Pride Dream Kids Olive Miracle Hair Creme, 6 Oz (170g)

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African Pride Dream Kids Olive Miracle Hair Creme, 6 Oz (170g)

For a lifetime of Strong Beautifully Healthy Hair, start right with Olive Miracle Dream Kids. Our smooth creamy feather light kids formula contains the finest Extra Virgin Olive Oil and Herbal Extracts used for generations to help strengthen and protect hair.

45 AED

GIFT SET

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Lotion, Skin Care

Enchanteur Perfumed Body Lotion Elegant Musk 250ml

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Enchanteur Perfumed Body Lotion Elegant Musk 250ml

Enchanteur Body Lotion with its uplifting fragrance pampers your skin to perfection. Enriched with Aloe Vera and Olive Butter, to give you Satin Smooth skin with optimum moisturisation and nourishment.

20 AED

7% OffFeatured

Purec Pure Egyptian Secret Natural Lotion 400ml

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Highlights:

Purec Pure Egyptian Secret Natural Lotion 400ml

This organic formula is formulated to firm and brighten the skin with dynamic combination of 100% natural ingredients that target Pimples & Wrinkles. It Also leaves skin the soft & moisturized all day.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

18% OffFeatured

Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

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Veet Gold Almond Whitening Salt Scrub Body Shower Cream 500gm

Veet Gold Whitening Salt Scrub Body Shower Cream is formulated to gently exfoliate and nourish the skin, promoting a smoother, brighter, and refreshed appearance. Available in Papaya and Almond variants, this versatile scrub combines the benefits of natural extracts and essential oils to support skin care routines effectively.

The salt scrub formula deeply cleanses pores, removing dead skin cells and impurities while moisturizing and hydrating the skin. It helps lighten uneven skin tone, reduce the appearance of dark spots, and leaves the skin feeling soft and revitalized.

Key Benefits:

Brightening: Helps improve skin tone and reduce the appearance of dark spots.
Exfoliating: Effectively removes dead skin cells for a smoother texture.
Deep Cleansing: Clears impurities for a refreshed look.
Moisturizing: Hydrates and softens the skin.
Repairing: Helps protect and support the skin’s natural barrier.

45 AED

14% OffFeatured

SH-18 Premium Skin Lightening Cream 50gm

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SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

30 AED

17% OffFeatured

Bar Soap, Tubes, Skin Care

Kenta Moroccan Lightening Soap 125gm

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Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

13% OffFeaturedOut Of Stock

Creams, Skin Care

Effimax 5 Q10+ Clarifying Beauty Cream 300gm

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Effimax 5 Q10+ Clarifying Beauty Cream 300gm

Effimax 5 Q10+ Beauty Cream (300gr) is a top-of-the-line product that combines natural ingredients with advanced technologies to create an effective beauty solution. It contains Q10+ complexes, which have been clinically proven to reduce the appearance of wrinkles and other signs of aging. Its innovative formula is designed to help smooth the skin and improve skin tone and luminosity. With regular use, this cream can help keep your skin looking youthful and radiant.

35 AED

18% OffFeatured

Creams, Skin Care, Tubes

Diproson Cream 30gm

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Diproson Cream 30gm

Diproson contains a topical corticosteroid called betamethasone dipropionate, which is used in the treatment of skin conditions like eczema, psoriasis (red, itchy, sometimes scaly and thickened patches on the skin), contact dermatitis, seborrheic dermatitis (dandruff), lichen planus, (tiny red or purplish bumps on the skin, nails, scalp), lichen simplex (thickened and leathery skin), and otitis externa (redness and swelling in the outer ear canal)

Diprosone cream contains the active ingredient betamethasone dipropionate. Betamethasone dipropionate belongs to a group of medicines called topical corticosteroids which are used on the surface of the skin to reduce the redness and itchiness caused by certain skin problems. Do not use DIPROSONE for more than four weeks at a time.

45 AED

10% OffFeatured

Pretty Be Bath Shower Gel Cherry Blossom 1000ml

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Pretty Be Bath Shower Gel Cherry Blossom 1000ml

Indulge in the enchanting scent of Pretty Be Bath Shower Gel Cherry Blossom. This luxurious 1000ml formula gently cleanses while nourishing your skin, leaving it soft and delicately scented. Perfect for a refreshing start to your day or a relaxing evening routine, this shower gel transforms your bathing experience into a fragrant escape. Immerse yourself in the essence of cherry blossoms and enjoy a revitalizing cleanse that uplifts your senses.

45 AED

27% OffFeatured

LightenUp Girl Intense Perfection Clarifying Gel 30ml

Creams, Tubes, Skin Care

LightenUp Girl Intense Perfection Clarifying Gel 30ml

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Lightenup Girl Intense Perfection Clarifying Gel 30ml

xperience the refreshing scent and powerful effects of LightenUp Girl Intense Perfection clarifying gel. This gel is specially formulated to reduce the appearance of dark brown spots and even out skin tone with its active ingredient, Tyrostat. By preventing premature aging, it promotes a radiant and youthful complexion.

Directions: Apply a thin layer of LightenUp Girl! Clarifying Gel to clean, dry skin, preferably at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid using on children under the age of 12. Store in a cool, dry place away from direct sunlight.

at night. For effective pigmentation prevention, always follow up with an SPF 30 or higher during and after using this brightening treatment. It is recommended to limit sun exposure.

Warnings: For external use only. Do not ingest. Keep out of reach of children. Avoid contact with eyes. If irritation develops, discontinue use or consult a physician.

Key Ingredient: Rumex Occidentalis

55 AED

7% OffFeatured

Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Organic Grapeseed Oil 237ml

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Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Condition: Sensitive skin in need of natural moisturizing and protection from free radical damage, without clogging pores and causing breakouts.

Solution: NOW® Solutions Certified Organic Grapeseed Oil is a light, odorless oil with mild emollient properties. This versatile oil has numerous beneficial fatty acids including linoleic, oleic, stearic, palmitic, myristic and lauric acids. Its rich, silky texture is perfect for soothing away dryness and is suitable for all skin types since it won’t clog pores or cause break-outs. Grapeseed Oil is perfect as a base for lotions, and it’s mild enough to use as a conditioner for all hair types.

65 AED