Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Pretty Cowry Snails Serum 40ml

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Pretty Cowry Snails Serum 40ml

Snail Serum provides moisture and glow to dry, grey and dull skin. It significantly increases skin elasticity and has a healing effect on impurities, scars and wrinkled skin. Furthermore, it leaves your skin smooth and supple. The Snail Serum can immediately enrich the skin with moisture, without leaving it greasy. This serum can reduce wrinkles and increase skin elasticity, and accelerate skin regeneration and repair damaged skin.

35 AED

17% OffFeatured

Creams, Tubes, Skin Care

Melano Pharma Papayatone Brightening Cream 30gm

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Melano Pharma Papayatone Brightening Cream 30gm

A rich brightening cream infused with Papaya Extract, Alpha Arbutin, Vitamin C, and Vitamin E to lighten dark spots, even skin tone, and restore skin radiance. Helps reduce melasma, freckles, and post-acne marks while keeping the skin soft and hydrated.

Important! skincare products developed for export and formulated to meet the needs of African markets, with consideration for climate conditions and daily skincare routines.

25 AED

18% OffFeatured

Dermaliss Exfoliating Face Cleanser 125ml

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Dermaliss Exfoliating Face Cleanser 125ml

Deelply cleanse your skin with Dermaliss Exfoliating Facial Cleanser. This cleansing lotion works by clearing dirt and oil and by eliminating hyperpigmentation such as sunburns and dark spots. With consistent use, your skin is clear and even toned.

How to use Dermaliss Exfoliating Facial Cleanser

Apply cleansing lotion on the face and neck with a cotton pad. For noticeable result, apply twice daily.

Ingredients

Carrot Extract, MBS, A. Benzoyle, Saliylic Acid, MPG, Antioxidant, Glycerin, AHA, Fragrance

45 AED

14% OffFeatured

Creams, Skin Care, Spot Corrector

Laser White Anti-dark Spots And Skin Corrector 30gm

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Laser White Anti-dark Spots And Skin Corrector 30gm

Helps to lighten unwanted areas of darkened skin, including melasma , chloasma, freckles, age spots and senile lentigines
Mechanism of action is reducing the amount of pigments such as melanin
Will reduce the inflammation on the skin

30 AED

17% OffFeatured

Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

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Lady Diana Anti-stress Foot Scrub with Natural Lemon & Ice Mint 170ml

Lady Diana Foot Scrub with Lemon and Ice Mint eliminate dead cells and other skin impurities from the foot. It remove dead skiin, giving a radiant and clean skin.

25 AED

14% OffFeatured

ActiveX Honey Face & Body Scrub 500ml

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Indulge in the luxurious moisture of ActiveX Face & Body Scrub 500ml in the Honey variant. This indulgent scrub is enriched with the natural goodness of honey, known for its moisturizing and nourishing properties. It gently exfoliates and hydrates the skin, leaving it feeling soft, smooth, and supple. Experience the ultimate pampering with ActiveX Face & Body Scrub Honey and indulge in the divine scent of honey.

30 AED

Creams, Oils & Moisturizer, Skin Care

American Dream Aloe Butter Body Cream With Shea Butter & Vitamin E 500ml

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American Dream Aloe Butter Body Cream With Shea Butter & Vitamin E 500ml

Ultra rich Aloe Butter will melt in to your skin then form a protective barrier to lock in moisture. It’s super refreshing ingredients calm and cool inflammation, redness and itching to promote a healing effect and repair damaged skin.

The rich creamy formula smooths skin tone to reduce the effect of hyperpigmentation.

55 AED

11% OffFeatured

Donkey Milk Body Lotion 400ml

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Donkey Milk Body Lotion 400ml

Donkey Milk Body Lotion is a nourishing and hydrating solution enriched with natural Vitamin E, collagen, and the exceptional benefits of donkey milk. This luxurious lotion deeply moisturizes and regenerates the skin, improving elasticity and promoting a soft, supple, and visibly firmer appearance. Known for its rich nutrient content, donkey milk also provides a gentle brightening effect, leaving your skin radiant and glowing.

Features:

Donkey Milk: Packed with minerals, it nourishes and softens the skin while promoting a radiant glow.
Natural Vit E: Provides antioxidant protection and supports skin regeneration.
Collagen: Improves skin elasticity and firmness for a youthful appearance.
Deep Hydration: Penetrates the skin to deliver long-lasting moisture.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.

Benefits:

Hydrates Intensively: Restores moisture to dry and dehydrated skin, keeping it soft and smooth.
Boosts Elasticity: Collagen helps improve skin firmness and reduces the appearance of fine lines.
Brightens Skin: Donkey milk delivers a natural glow and enhances skin radiance.
Nourishes and Repairs: Packed with nutrients that regenerate and strengthen the skin barrier.
Gentle Formula: Suitable for daily use on all skin types.

40 AED

17% OffFeatured

Pure Skin Lightening Body Lotion 275ml

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Pure Skin Lightening Body Lotion 275ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

25 AED

13% OffFeatured

Shower Gel, Skin Care

Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

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Clini-Tone Radiant Vitamin C Body Butter Kojic + Glutathione Body Wash 1000ml

This premium 2-piece set from Clini-tone features a 1000ml Vitamin C-enriched body wash and a 400ml matching lotion, both infused with Kojic Acid, Glutathione, Orange extract, and Arbutin. Designed for all skin types, it delivers a radiant, luminous complexion while providing deep hydration and SPF 30 protection. Packaged in large, easy-to-use pump bottles, this duo transforms your daily routine into a spa-like glow experience.

175 AED

PRODUCTS ON SALES

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25% OffFeatured

Bar Soap, Skin Care

Lady Diana Herbal Collection Herbs Extracted Whitening Soap 100gm

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Lady Diana Herbal Collection Herbs Extracted Whitening Soap 100gm

Lady Diana Whitening Soap contains herbal extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

20% OffFeatured

Donkey Milk Facial Exfoliating Scrub 120ml

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Donkey Milk Facial Exfoliating Scrub 120ml

The Donkey Milk Facial Exfoliating Scrub is a rejuvenating skincare essential designed to deeply cleanse, exfoliate, and restore your skin’s natural glow. Infused with the nourishing properties of donkey milk, natural Vitamin E, and collagen, this gentle yet effective scrub removes impurities, unclogs pores, and promotes a brighter, more even complexion.

Key Benefits:

Deep Cleansing: Effectively eliminates dirt, oil, and impurities, leaving skin refreshed.

Brightens Complexion: Promotes a radiant, healthy glow.

Gentle Exfoliation: Softens and smooths the skin, suitable for daily use.

Collagen Boost: Improves skin elasticity and minimizes fine lines and wrinkles.

Universal Suitability: Ideal for dry, oily, combination, or sensitive skin types

20 AED

13% OffFeatured

OZNaturals Hyaluronic Acid Facial Serum 30ml

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OZNaturals Hyaluronic Acid Facial Serum 30ml

Dewy, youthful skin begins with the highest quality Hyaluronic Acid serum on the market. Hyaluronic Acid is known as a “nature’s moisture magnet” because it can hold up to 1, 000 times its weight in moisture. OZNaturals best-selling Hyaluronic Acid Serum combines this extraordinary ingredient with other superstars such as Vitamin C, Vitamin E, Rose Hips and Green Tea to deliver a surge of moisture-loving nutrients deep into skin’s layers.

Features
• Assists in naturally balancing skin moisture levels
• Helps diminish the appearance surface lines and wrinkles
• Naturally lifts and firms sagging skin
• Restores the texture and appearance of young-looking skin
• Plumps and hydrates dry, dull skin delivering a dewier, moisture-rich complexion

How to use:

Cleanse, exfoliate and tone skin then apply OZNaturals Hyaluronic Acid Serum to entire face, neck and decollete, and allow to absorb for several minutes and follow with moisturiser. Can be used morning and evening. Can be used with other OZNaturals facial serums

35 AED

14% OffFeatured

ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

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ODEON Orange & Kiwi Brightening Face & Body Scrub 300ml

30 AED

13% OffFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Keratin Hair Serum 100ml

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Skin Doctor Keratin Hair Serum 100ml

Enriched with Keratin for a soft, shiny and healthy result.

Skin Doctor Keratin Hair Serum helps to deeply and effectively nourish and repair the damaged hair cuticles to give hair instant shine and make it soft and smooth. Enriched with Keratin to create a soft and beautiful hair condition. Contains sun screen agent to protect hair from damages caused by the sun rays.

How to use:

Pump an adequate amount of Hair Serum onto a palm of your hand; gently apply into hair thoroughly through the end. Comb or style as usual.

35 AED

3% OffFeatured

Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

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Q7 Paris Luminaire Lotion 3 Anti-Spots Active Lightening SPF LOTION 300ml

Luminaire Anti-Spots Active Lightening SPF Lotion.

Part of the luxurious Luminaire range.
Contains SPF30 for sun protection.
Safe lightening cream for hyperpigmentation and dark spots.
Specially formulated for skin exposed to sun and UV rays.
Targeted lightening complex to fade stubborn skin discoloration.
Crafted by expert chemists for safe and effective use.
Suitable for daily use, leaves a silky finish on the skin.

195 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Next Glow Cleanser Cream No Freckles

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Next Glow Cleanser Cream No Freckles

25 AED

20% OffFeatured

Skin Doctor 100 Cotton Balls Professional

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Skin Doctor 100 Cotton Balls Professional

100% Cotton balls that are soft, gentle and absorbent, ideal for all kinds of cosmetics, baby care and home care uses.

20 AED

10% OffFeatured

Skin Doctor Luxury Care Gold Keratin Hair Mask 1000ml

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45 AED

8% OffFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Naturalle Carotonic Extreme ( Body Lotion And Soap ) 2-Pc Set

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Makari Naturalle Carotonic Extreme ( Body Lotion And Soap ) 2-Pc Set

Get this Makari Naturalle Carotonic Extreme 2-Pc Set and save 5%

Unveil your skin’s natural beauty with this extreme whitening set. It is a 3-pc botanical natural skin lightening set formulated with skin-enriching Carrot Oil and SPF15. For combination, oily and acne-prone skin types

Heals acne blemishes and scars
Fades dark spots and blemishes
Improves appearance of skin’s texture
Evens skin tone and delivers a healthy-looking glow
Protects against sun damage and environmental aggressors

Set includes:

Toning Soap: Cleanse and exfoliate skin
Body Lotion: Nourishes, evens tone and provides sunscreen

550 AED

GIFT SET

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17% OffFeatured

Body Mist, Fragrances

Ella James Body Mist Seductive Temptation 250ml

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Ella James Body Mist Seductive Temptation 250ml

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

33% OffFeatured

Skin Doctor Goat Milk Soap 100gm

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Skin Doctor Honey & Milk Soap 100gm

Intensive and nourishing soap for a healthy skin.

Skin Doctor Goat Milk Soap 100gm

Intensive and nourishing whitening & anti-Wrinkle soap with goat milk extract.

Skin Doctor Goat Milk Soap is created with mild but effective whitening essences plus the tropical blend of Goat Milk Extract to help fight wrinkles & whiten the skin while cleansing.
it contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and body during shower or bath. Use regularly morning and night.

Skin Doctor Honey & Milk Soap is created with mild but effective moisturizing essences plus Honey and Milk Extract to help whiten skin while cleansing. It also contains fine moisturizers to soften, smoothen and prevent skin from dryness. Leaves your skin fairer, smoother, healthier and younger-looking.

How to use:

Apply onto wet face and gently massage thoroughly, then rinse off.

Use twice daily, morning and night.

10 AED

8% OffFeatured

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

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New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ 90ml

New York Fair & Lovely Sunscreen SPF-50 Ultra UVA PA++ is a light–textured UV lotion that provides effective protection against sunburn, premature aging, and skin discoloration caused by UV exposure. It contains a natural innovative active ingredient called ‘Luremin‘ that offers anti-wrinkle and anti-aging benefits. This active ingredient helps prevent the breakdown of skin elasticity and promotes soothing and firming of the skin.

When using lightening products, it is crucial to use sunscreen daily. The skin is constantly exposed to UV rays, even on cloudy days, so it requires daily UV protection. UVA rays, in particular, contribute to wrinkles, sagging skin, and dark spots, making them the leading cause of sun damage.

Directions: Apply sun-screen lotion before going out, use it all over your face and body, and gently massage into your skin. Apply every 3 hours a few extra dots and gently massage.

Key Ingredients: Aqua (Deionized Water), C12-15 Alkyl Benzoate, Carbomer, Cetyl Alcohol, Coconut Oil, Dimethicone, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Sunflower Oil, Hyaluronic Acid, Fragrance, PEG-100 Stearate, Phenoxyethanol, Polysorbate-20, Potassium Hydroxide, Propylene Glycol, Stearyl Alcohol, and Tocopheryl Acetate (Vitamin E).

120 AED

11% OffFeatured

Yong Chin Dark Spot Cream 50gm

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Yong Chin Dark Spot Cream 50gm

Gets rid of dark spots and treats facial skin problems such as sun spots and acne scars.

YC Dark Spot Cream With Pure Lemon Essence & Mulberry Extract is a unique formula enriched natural ingredient with complementary action against skin darkening, Pure Lemon Essence, Vitamin C and Titanium Dioxide provide smooth and lighten skin. Mulberry Extract helps reduce the creation of melanin and dark spot, leaving your skin fair and beautiful, UVA, UVB filters for daily protection.
It is used to treat facial skin problems, such as sun spots, aging and acne scars.

How to use:

Apply daily to a clean face and neck, massage thoroughly until the cream is completely absorbed.

40 AED

10% OffFeatured

Creams, Moisturizers, Skin Care

B.B. Clear 5 In 1 Lightening Care Cream 320ml

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B.B. Clear 5 In 1 Lightening Care Cream 320ml

BB clear- Moisturizing clarifying body cream combines plant-based de-pigmenting agents with the exfoliating effectiveness of fruit acids. Helps repair spots and sun damage on the skin, giving it a radiant, rejuvenated appearance. BB Clear CREAM brightens and revitalizes your skin, making it smooth and silky.

45 AED

25% OffFeatured

Gluta Papaya Injection Enclaircissant 125ml

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Gluta Papaya Injection Enclaircissant 125ml

Gluta Papaya Injection Enclaircissant is formulated to enhance skin clarity and address uneven tone. Designed to gently exfoliate dead skin cells, this serum supports a smoother, more even complexion while keeping the skin hydrated. Infused with papaya extract, it promotes a refreshed and radiant appearance suitable for daily skincare routines.

Key Features:

Skin Brightening: Enhances skin clarity and radiance for a healthier look.
Tone Balancing: Targets uneven skin tone and minimizes discoloration.
Exfoliating Formula: Removes impurities and dead skin cells for smoother skin.
Hydration Support: Retains moisture to keep skin soft and supple.
Natural Ingredients: Enriched with papaya extract for gentle yet effective care.

Benefits:

Improves skin texture and reduces dullness over time.
Provides gentle exfoliation, promoting smoother, healthier skin.
Hydrates and refreshes without harsh ingredients, making it suitable for regular use.

30 AED

10% OffFeatured

Hair Care, Hair Cream

Reborn New Hot Oil Cream with Avocado Extracts 1000ml

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Reborn New Hot Oil Cream with Avocado Extracts 1000ml

Avocado Oil is extremely rich in oleic acid and mono-unsaturated fats, making it one of few oils that can usually penetrate the hair shaft and moisturize your hair, rather than sifting on top and coating your hair. These fats also strengthen the hair shaft and help prevent hair breakage and improves scalp health.

45 AED

11% OffFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7.11 Olive Blond 100ml

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Bolony Hair Color Cream 7.11 Olive Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

11% OffFeatured

Lady Diana Hydrating Hair Care 2 In1 Silk Shampoo for Soft Hair

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Lady Diana Hydrating Hair Care 2 In1 Silk Shampoo for Soft Hair

40 AED

15% OffFeatured

White Express Lotion 15 Days Green 500ml

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White Express Brightening Soap 200gm

Discover the secret to a fairer and more luminous complexion with the White Express Gold Soap Exfoliant Soap. Immerse yourself in a pampering skincare routine that incorporates this exceptional soap. Formulated with specialized exfoliating agents, it gently buffs away dullness, revealing the youthful glow hidden beneath.

By effectively removing impurities and dead skin cells, this soap helps refine your skin’s texture, leaving it feeling renewed and revitalized. Unveil a more radiant you with the power of the White Express Gold Soap.

85 AED