Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

3% OffFeatured

Shower Gel, Skin Care

Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

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Advanced Korean Skin Glycolic Exfoliating and Mint Body Gel Wash 1200ml

This gentle exfoliating and brightening body wash is guaranteed to slug off dead and dull skin, proceeds to revealing a more radiant and smoother skin.

Suitable for all skin types

195 AED

13% OffFeatured

A Bonne Papaya Honey Cream Soap 90gm

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A Bonne Papaya Honey Cream Soap 90gm

Enjoy taking shower and lather up with this special cleansing soap. It’s formulated from Papaya Extract and Vitamin C which help illuminate your skin tone & reduce dark spots. Honey Extract & Milk Protein effectively hydrate and help lighten your skin tone.

Gentle and delicate cream foam will make you feel fresh and relaxing and it’s good for helps removing dead skin and revealing new healthy skin. 3X Moisture Micro Scrub

W/ Nanowhite Gluta

Direction: Clean and nourish your face and body by gently rubbing the soap covered with delicate foam, then rinse off. Your skin will absorb the natural extracts and will be cleansed nourished and moisturized. After daily use, your skin will have a radiant glow and skin tone will be gradually and naturally lightened.

35 AED

17% OffFeatured

A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

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A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

A 2in1 Deodorizing Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smother and brighter without skin irritation.

* Wasabi Root Extract defends against unwanted odor by reduce the growth of bacteria.

* Peach Extract a great source of nutrients, multivitamins and minerals. Gives excellent radiant glow to the skin. Provide hydrating and antioxidant-rich benefits-to help keep skin moisturized and beautifully radiant glow.

* Vitamin B3 can gives a brighter skin, smoother skin.

✔Whitening Vitamin B3

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

13% OffFeatured

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

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AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream Moisturizing To restore dry and damaged skin to be clearer Smooth and soft like a pearl, supported with vitamin E which acts as powerful antioxidant and help protect the skin

35 AED

8% OffFeatured

Medicube Kojic Acid Turmeric Body Peel Shot 280ml

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Highlights:

Medicube Kojic Acid Turmeric Body Peel Shot 280ml

Reveal smoother, brighter, and more even-toned skin with the Medicube Kojic Acid Turmeric Body Peel Shot — a powerful exfoliating body treatment designed to target dark spots, pigmentation, rough texture, and dull skin. Formulated with brightening Kojic Acid and antioxidant-rich Turmeric, this advanced peel treatment gently removes dead skin cells while improving skin clarity and radiance.

Perfect for stubborn areas like elbows, knees, underarms, inner thighs, and back, this body peel helps reduce discoloration, smooth rough patches, and restore a healthy glow. The lightweight yet effective formula works without harsh scrubbing, making it suitable for regular body care routines.

✔ Brightens dark areas & pigmentation
✔ Smooths rough, bumpy skin texture
✔ Improves uneven skin tone
✔ Ideal for elbows, knees, underarms & body acne marks
✔ Dermatologically inspired exfoliation care

120 AED

10% OffFeatured

Secret Nature Argan Lightening Cream 300ml

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Secret Nature Argan Lightening Cream 300ml.

This cream gives you a brighter to your skin and a more luminous. It attenuates your hyper pigmentation spots and help to prevent their appearance. Its concentrated formula ARGAN works gently and effectively to unify and clarify the complexion. Enriched with lightening plant extracts. Nature Secrete with ARGAN moisturizes, protects, and helps your skin retain its elacticity without leaving a greasy film. It will leave your skin silky, soft, and radiant beauty by offering a pleasant sensation of freshness.

45 AED

3% OffFeatured

Lait selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

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Highlights:

Lait selfie 24H Booster Tone Body Milk with Alpha Arbutin and Collagen 500ml

SELFIE 24H milk contains 3 products formulated with avant-garde components to remove stains and blemishes from the skin.

Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.

Collagen rejuvenates and nourishes the skin

Key Benefits

SELFIE 24H milk contains 3 products formulated with avant-garde components to
remove stains and blemishes from the skin.
Thanks to the lightning arbutin, the skin gradually regains a natural and even complexion.
Collagen rejuvenates and nourishes the skin

195 AED

13% OffFeatured

Skin Doctor Gold Whitening Scrub For Face & Body 500gm

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Skin Doctor Gold Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Gold which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

18% OffFeatured

Fair & White Brightening Body Carrot Lotion For A Clarifying Skin 485ml

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Fair & White Brightening Body Carrot Lotion For A Clarifying Skin 485ml

With its mild, sweet fragrance, F&W carrot body lotion, contains an active brightening ingredient combined with carrot oil, clarifies to even out the complexion whilst nourishing the body. Carrot oil offers nourishing, toning and antioxidant properties. To help your skin regain its radiant soft and clear look. Ideal with F&W carrot body soap.

45 AED

PRODUCTS ON SALES

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17% OffFeatured

Body Gel, Skin Care

Tenovate Gel M.C.A Fast Action Gel 30gm

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Tenovate Gel M.C.A Fast Action Gel 30gm

Tenovate Gel is a topical skincare treatment used for certain inflammatory skin conditions. It helps reduce redness, itching, and swelling on the skin. The gel formula is light and easy to apply.

This gel absorbs quickly into the skin. It does not feel oily or sticky. It is suitable for use on areas where a lighter texture is preferred. With proper use, it helps improve skin comfort and appearance.

Tenovate Gel is for external use only. It is commonly recommended for short-term skin care under professional guidance.

25 AED

17% OffFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Vitamin C Beauty Cream

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Highlights:

BERG Advance White Miracle Vitamin C Beauty Cream

A brightening, anti-aging moisturizer powered by Vitamin C to visibly boost radiance, even skin tone, and soften dark spots. Antioxidant actives help defend against dullness while hydrating emollients smooth texture for a fresh, youthful glow. The lightweight, fast-absorbing cream wears comfortably under makeup and suits most skin types. For external use only.

Key Benefits

Brightens and helps fade dark spots
Supports a more even, radiant complexion
Antioxidant protection against daily dullness
Smooth, non-greasy finish

25 AED

20% Off

Pretty White Intense Clarifying Cream 50ml

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Highlights:

Pretty White Intense Clarifying Cream 50ml

Concentrated corrective treatment for the most difficult spots: hands, feet, elbows, phalanges Reduces and prevents skin imperfections

Fast and effective action

Evens complexion, spots quickly faded

20 AED

17% OffFeatured

Pastil Natural Organic Macadamia Hair Oil 65ml

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Highlights:

Pastil Natural Organic Macadamia Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

25% OffFeatured

H20 Natural Jours Body Care Lightening Bar Soap 250gm

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Highlights:

H20 Natural Jours Body Care Lightening Bar Soap 250gm

H20 Jours Natural Beauty Soap is a luxurious soap that gently cleanses and nourishes the skin.

Enriched with natural ingredients like papaya extract and vitamin E, it helps to moisturize and brighten the skin, leaving it feeling soft, smooth, and refreshed.

With regular use, this soap can improve the overall texture and appearance of your skin, making it look more radiant and healthy.

Suitable for all skin types, it’s perfect for those who want to achieve soft, nourished, and glowing skin.

15 AED

14% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Oxygene Beauty Cream and Serum 30gm

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30 AED

18% OffFeatured

Neutrogena Soothing Clear Oil-Free Moisturizer with Turmeric 75ml

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Neutrogena Soothing Clear Oil-Free Moisturizer with Turmeric 75ml

Neutrogena offers this oil-free, soothing moisturizer with a lightweight texture that provides instant hydration to soothe stressed, blemish-prone skin. It’s oil-free, ensuring it won’t leave a residue or clog pores. Enriched with skin-friendly turmeric, this fast-absorbing moisturizer effectively nourishes skin and promotes a healthy appearance. Suitable for sensitive, blemish-prone skin, as well as combination or dry skin, it doesn’t leave a sticky or tacky feeling after application.

45 AED

7% OffFeatured

Shampoo, Shower Gel, Skin Care

Vaseline Body Wash Youthful Glow Glutaglow 425ml

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Highlights:

Vaseline Body Wash Youthful Glow Glutaglow 425ml

Vaseline Body Wash Youthful Glow Glutaglow – First time innovation of Skincleansing that come in serum texture

– Powered by GLUTAGLOWTM exclusive Formula From Vaseline.

– Get the Power of GlutaGlow to elevate Brighten and Youthful-looking skin

-GlutaGlowTM Technology with 10X Niacinamide and Glutathione that help brighten and even skin tone and Hyaluron help the skin look dewy, as if adding water to the skin. Rejuvenate and brighten dull skinfrom the moment of showering

– Pro-retinol to help shed old skin cells revealing new, younger looking skin. stay away from wrinkles

– Combining the fragrance that is full of charm and elegance from the mugur flower with the freshness of the jasmine and pear flowers.

65 AED

10% OffFeatured

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

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Highlights:

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

Contains donkey milk protein. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Donkey Milk helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, donkey milk and multi-vitamin complex that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

25% OffFeatured

Eclat White Whitening and Purifying Soap 350g

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Eclat White Whitening and Purifying Soap 350g

The brightening and purifying Eclat-White soap is developed in strict tradition of the great lightening and purifying know to solve all your skin problems. Made with vegetable oil and natural healing products, Eclat-White soap purifies your skin and the spotless leash nor the button.

15 AED

GIFT SET

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Feminine Care, Personal Care

Femme Romance sanitary pads set, 40 pads large, without wings

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Femme Romance sanitary pads set, 40 pads large, without wings

13% OffFeatured

Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

Conditioner, Hair Care, Kids & Baby Care

Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

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Highlights:

Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner 354ml

Achieve shiny, revitalized hair with Aveeno Apple Cider Vinegar Blend Clarify & Shine Conditioner.
Infused with oat and apple cider vinegar, this gentle formula nourishes and detangles while restoring natural shine.
Free of sulfates, parabens, and dyes, it’s ideal for dull, lifeless hair.
Experience fresh, manageable hair every day.

Enhances natural shine
Infused with oat and apple cider vinegar
Detangles and nourishes
Free from sulfates, parabens, and dyes
Ideal for dull hair

Ingredients: Colloidal Oatmeal Extract, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glycerin, Amodimethicone, Steareth-20, Vinegar, Polyquaternium-47, Polyquaternium-37, PPG-3 Benzyl Ether Myristate, PPG-1 Trideceth-6, Glycol Distearate, Propylene Glycol Dicaprylate/Dicaprate, Water (Aqua), Isopropyl Alcohol, Disodium EDTA, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Sorbitan Oleate, Fragrance (Parfum).

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

130 AED

6% OffFeatured

Aveeno Eczema Therapy Daily Moisturizing Cream 141gm

Baby Cream, Creams, Kids & Baby Care, Skin Care

Aveeno Eczema Therapy Daily Moisturizing Cream 141gm

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Highlights:

Aveeno Eczema Therapy Daily Moisturizing Cream 141gm

Soothe and nourish your skin with Aveeno Eczema Therapy Daily Moisturizing Cream.
Designed with dermatologist-recommended ingredients, this cream provides immediate relief for dry, itchy, and eczema-prone skin.
Its gentle formula locks in moisture while strengthening your skin’s natural barrier.
Experience long-lasting hydration and comfort every day.

Dermatologist-approved formula
Immediate itch relief
Strengthens skin barrier
Gentle and non-irritating
Long-lasting hydration

Ingredients
Water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

75 AED

6% OffFeatured

Curly & Wavy hair, Hair Care, Hair Oil

Doo Gro Mega Long Extreme Strengthening Hair Oil 133ml

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Highlights:

Doo Gro Mega Long Extreme Strengthening Hair Oil 133ml

This hair oil is formulated to help repair weak and damaged hair. It works instantly to make hair feel soft and smooth without weighing it down, making it non-greasy and lightweight. It can be used tame frizz, detangle, condition and moisturize the hair.

Deep nourishing formula
Non-greasy
Lightweight
Enriched with Avocado and Olive Oil

Directions: Apply to palm of hand and work through damp or dry sectioned hair. Using a wide tooth comb, gently comb hair. Do not rinse out. Style as usual. For best results, use of the family of Doo Gro® products.

Warning: Hair is flammable. Flammability is increased by products of this type and by product build-up. Washing hair frequently can help avoid product build-up. Keep hair away from sparks, flame, extreme heat, or lit tobacco products. For external use only, keep away from eyes. If product contacts eyes, rinse with water. If accidentally swallowed, consult physician immediately. Keep out of reach of children.

85 AED

24% OffFeatured

Curly & Wavy hair, Hair Care, Shampoo

TXTR by Cantu For Curls + Waves Defining Gel 283g

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Highlights:

TXTR by Cantu For Curls + Waves Defining Gel 283g

The TXTR by Cantu For Curls + Waves Defining Gel is a styling gel specially developed for curly and wavy hair. With its lightweight formula, enriched with natural ingredients such as coconut oil and aloe vera, it defines curls and waves, gives them bounce and reduces frizz.

The Defining Gel provides long-lasting definition and control without making the hair sticky or weighing it down. It helps to improve the hair structure, give the curls more elasticity and emphasize the natural hair structure. The natural ingredients it contains nourish the hair and keep it smooth and shiny.

TXTR by Cantu For Curls + Waves Defining Gel can be used on damp or dry hair. Distribute a small amount of gel in the palms of your hands and distribute evenly throughout the hair, concentrating on the curls or waves. Then style as desired and allow to dry. For additional hold, the gel can also be blow-dried with a diffuser.

Pamper your curls and waves with TXTR by Cantu For Curls + Waves Defining Gel and enjoy defined, bouncy and frizz-free hair.

42 AED

13% OffFeatured

Skin Doctor Sweet Almond Oil 125ml

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Highlights:

Skin Doctor Sweet Almond Oil 125ml

Advanced multi-purpose therapy oil for skin, hair and nail. Perfect for troubled and aging skin.

Sweet almond oil is rich in vitamins, nutrients, lipids and omega fatty acids. It is know for having softening effect on the skin and increases skin moisture level due to it emollient properties.
Sweet almond oil smoothens fine lines and wrinkles, thereby preventing and reversing the sign of aging. It cleanses, detoxifies and is rich in vitamin A making it perfect for troubled skin.
Applying this oil on your hair gives you a shiny, smoother hair and protects the hair against sun exposure damage caused by UV and heat.

35 AED

17% OffFeatured

Pastil Natural Organic Argan Hair Oil 65ml

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Highlights:

Pastil Natural Organic Argan Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

11% OffFeatured

Creams, Face Cream, Skin Care

Skin Doctor Hyaluronic Acid Anti-aging Face Cream 100ml

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Highlights:

Skin Doctor Hyaluronic Acid Anti-aging Face Cream 100ml

Promotes skin elasticity and flexibility while minimizing wrinkles and fine lines.

Skin Doctor Hyaluronic Acid Anti-Aging Face Cream delivers deep hydration while improving skin elasticity and reducing the appearance of fine lines and wrinkles. Its rich yet non-greasy formula locks in moisture, enhances firmness, and restores a youthful glow, leaving the skin smooth, plump, and radiant.
Key Benefits:
• Provides deep and long-lasting hydration
• Improves skin elasticity and firmness
• Helps reduce fine lines and wrinkles
• Nourishing yet non-greasy formula
• Suitable for daily use on all skin types

How to use:

Take a small mount of face cream and gently massage it into your skin in circular motions. Be sure to cover your entire face, including your neck until absorbed.

40 AED

10% OffFeatured