Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Aichun Beauty Castor Oil Multi-Function Face Serum 30ml

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Highlights:

Aichun Beauty Castor Oil Multi-Function Face Serum 30ml

The new high-concentration active formula can effectively promote the proliferation of skin collagen, whiten, moisturize, fade spots, remove acne, shrink pores, smooth fine lines, enhance cuticle, repair damaged skin and restore its hydration brightness

Highlights

Effectively promote the proliferation of skin collagen

Whiten, moisturize and lighten spots, remove acne and refine pores

Repair damaged skin and restore luster

35 AED

18% OffFeatured

Eve Cocoa Butter Moisturising Body Cream 500ml

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Highlights:

Eve Cocoa Butter Moisturising Body Cream 500ml

Soften your skin with a blend of all natural cocoa butter and vitamin E. Eve cocoa butter moisturizing cream smoothes texture by targeting marks to even skin appearance. This hydrating formula is quickly absorbed and leaves no residue, while retaining moisture and restoring balance. The vitamin E adds antioxidant properties to improve skin elasticity and reveal a healthy glow.

45 AED

B.B. Clear Vitamin C Lightening Soap 190gm

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Highlights:

B.B. Clear Vitamin C Lightening Soap 190gm

B.B. Clear 5 in 1 light. Skin respectful Lightening Soap be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

15 AED

20% OffFeatured

Creams, Skin Care, Spot Corrector

Ujooba Beauty Cream with Multivitamin Extra White

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Highlights:

Ujooba Beauty Cream with Multivitamin Extra White

Ujooba Whitening Beauty Fairness Cream is a highly effective which can make your skin look fairly good enough. It cleans up pimples, acne, dark spots around the eyes, and wrinkles while acting on your face amazingly. It also cleans the inner layers of your skin and removes wrinkle producing ingredients effectively. You can avoid bleach and facial after using this amazing cream. If you have any bad effected impression of makeup, use this cream.

20 AED

20% Off

Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Carrot Oil Essential Oils for Brightening and Moisturising 118ml

Carrot Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

20 AED

14% OffFeatured

Skinamm Turmeric Super Whitening Oil Gel 200ml

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Highlights:

Skinamm Turmeric Super Whitening Oil Gel 200ml

Features moisturizing and antioxidant properties

30 AED

14% OffFeatured

Shower Gel, Skin Care

Gold Skin Shower Gel with Argan Oil 500ml

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Highlights:

Gold Skin Shower Gel with Argan Oil 500ml

GOLD SKIN clarifying shower gel with Argan oil cleans the skin. Enriched with Argan oil, it helps even out the skin tone and reduce blemishes. Removed from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Cleans the skin.

Reduces and prevents skin imperfections.

Helps even out the complexion.

How to use

To be used in daily toilet. In case of contact with eyes, rinse immediately. Keep out of reach of children.

30 AED

13% OffFeatured

Skin Doctor Cucumber Face & Body Scrub 500ml

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Highlights:

Skin Doctor Cucumber Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Cucumber Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural cucumber to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

10% OffFeatured

Shower Gel, Skin Care

A Bonne Mixed Berries & Pink Salt Whitening Shower Gel 450ml

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Highlights:

A Bonne Mixed Berries & Pink Salt Whitening Shower Gel 450ml

A’Bonne Mixed Berries & Pink Salt Whitening Shower Gel is designed to cleanse, brighten, and nourish your skin with every wash. Enriched with antioxidant-rich mixed berries and pink salt, this shower gel helps revitalize and soften your skin while promoting a radiant and even skin tone. Its hydrating formula ensures your skin feels smooth and refreshed without dryness.

Key Benefits:
• Brightens & Evens Skin Tone: Helps enhance skin clarity and glow.
• Deeply Nourishes & Hydrates: Prevents dryness for soft, smooth skin.
• Rich in Antioxidants: Protects and revitalizes skin for a youthful look.
• Refreshing Cleansing Experience: Leaves skin fresh with a luxurious lather.

How to Use:
• Apply a small amount onto wet skin or a loofah.
• Gently lather and massage over your body.
• Rinse thoroughly with water.
• Use daily for best results.

45 AED

13% OffFeatured

Eveline White Prestige 4D Whitening Day Cream 50ml

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Highlights:

Eveline White Prestige 4D Whitening Day Cream 50ml

White Prestige 4D cosmetics series is the innovative treatment, acting in four dimensions, lightens epidermis, evens out skin tone, and counteracts excessive pigmentation for up to 48h after application.
Based on the unique LumiskinTM 4D White Complex lightens complexion, makes skin smoother, and reduces hyper-pigmented areas.
Stimulates cell renewal while inhibiting the development of new dark spots.
Light and non-greasy texture absorb easily into the skin, leaving the skin soft and pleasant to the touch.
Contains LumiskinTM that delays the synthesis of melanin which accumulates in hyper-pigmented areas and lightens complexion, hyaluronic acid binds moisture into the deepest skin layers and prevents water evaporation from the skin surface, and silk extract provides maximum skin smoothing making it soft and extremely resilient.
SPF 25 protects against UVA/UVB radiation.

Perfect cream for lightening and unifying the skin tone from Eveline

70 AED

PRODUCTS ON SALES

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8% OffFeatured

Creams, Skin Care

A3 Lemon + Papaya Face & Body Butter Cream 400ml

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Highlights:

A3 Lemon + Papaya Face & Body Butter Cream 400ml

LEMON Antioxidant and Purifying – Helps reduce skin blemishes

PAPAYA Rich in vitamin A, B, C – Prevents acne, oily skin and appearance of sun damages

Brighten and soften your skin with this luxurious cream!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

60 AED

13% OffFeatured

Pretty Cowry 92% Aloe Vera Serum 30ml

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Highlights:

Pretty Cowry 92% Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

35 AED

21% OffFeatured

Eveline C Sensation Vit C 20% Anti-Wrinkle Serum 18ml

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Highlights:

Eveline C Sensation Vit C 20% Anti-Wrinkle Serum 18ml

The Eveline C Sensation Vit C 20% Anti-Wrinkle Serum is a potent, fast-absorbing serum designed to target fine lines, wrinkles, and skin dullness, offering a 20% concentration of Vitamin C to rejuvenate and brighten the complexion.

This advanced serum helps to visibly smooth and firm the skin while delivering a radiant, youthful glow, making it an essential part of any anti-aging skincare routine.

Formulated to reduce the signs of aging, this serum improves skin elasticity and smoothness, helping to diminish the look of fine lines and wrinkles while promoting a youthful, more youthful appearance.

Suitable for all skin types.
Reduce dark spots.
Even out skin tone.
Stimulates collagen production.
Reduce the signs of aging.
Reducing the appearance of fine lines and wrinkles.

Ingredients:

Aqua (Water), Ascorbic Acid, Glycerin, Propylene Glycol, Ethylhexyl Stearate, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Tocopheryl Acetate, Bakuchiol, Sodium Hyaluronate, Ferulic Acid, Phenoxyethanol, Ethylhexylglycerin, Carbomer, Triethanolamine, Parfum (Fragrance), Limonene, Linalool, Citral, CI 19140, CI 15985.

75 AED

10% OffFeatured

Conditioner, Hair Care, Hair Gel & Spray, Hair Oil, Shampoo

Cantu Avocado Hydration Curl Care Bundle

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Highlights:

Cantu Avocado Hydration Curl Care Bundle

Cantu Avocado Hydration Curl Care Bundle contains:

Cantu Avocado Hydrating Refresher Spray 355 ml: Revitalize your locks with the Cantu Avocado Hydrating Refresher Spray. This lightweight spray is enriched with avocado oil and shea butter to moisturize and refresh your locks between wash days. Say goodbye to dry, dull locks and hello to revitalized, hydrated hair with this refreshing spray. Whether you’re looking to add moisture to your locks or redefine your style, this spray is the perfect pick-me-up for your hair care routine.

Cantu Avocado Hydrating Curl Activator 355 ml: Enhance your natural curls with the Cantu Avocado Hydrating Curl Activator. This creamy activator is enriched with avocado oil and shea butter to define and moisturize your curls, leaving them soft and bouncy. Say goodbye to frizz and hello to well-defined, hydrated curls with this curl activator. Whether you’re styling a wash-and-go look or twist-outs, this activator will help you achieve beautiful, nourished curls that last all day

90 AED

11% OffFeatured

Vaseline Intensive Care Vitamin B3 Body Oil 200ml

Vaseline Intensive Care Vitamin B3 Body Oil 200ml

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Highlights:

Vaseline Intensive Care Vitamin B3 Body Oil 200ml

The Vaseline Intensive Care Vitamin B3 Body Oil Healthy Even Tone is formulated to moisturize, enhance skin texture, and promote an even skin tone with the benefits of vitamin B3. Its lightweight formula absorbs quickly, leaving your skin non-greasy. While it’s a great choice for daily use, it’s essential to clarify that it won’t alter your skin’s natural color. For specific skin concerns like hyperpigmentation, consulting a dermatologist is recommended.

40 AED

17% OffFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Shower Fresh Deodorant 40gm

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Highlights:

Lady Speed Stick Shower Fresh Deodorant 40gm

Lady Speed Stick Shower Free 1.4 onz is carefully contoured with a top design for using the product on underarms. It has a scent renewal formula for all day long protection and freshness. The product gives 24-hour long protection against wetness and odor. The best part about this product is that it doesn’t leave any kind of white residue, which ensures the application of the product without any hesitation and comfort. Application of the Lady Speed Antiperspirant is very easy, and it dries quickly. This product will surely add confidence to you, as it keeps you tension free and fresh from morning till night. Now, you can wear your favorite outfit without any second thoughts and hesitation. Quickly grab this product for yourself and stay dry and comfortable all day long.

• Lady Speed Stick Shower free 40 gm comes with a well-designed applicator making the product very easy to use

• It comes with a scent renewal formula to give you freshness and protection for 24 hours

• It dries quickly

• The product is formulated to leave no white residue

• The product comes in very compact and travel-friendly packaging

• Reduces perspiration keeping your underarms odor and wetness free

• Contoured top designed for a woman’s underarm

• It can be used on all skin types

How to use:

• Twist the base of the stick to dispense the product

• Swiftly apply 2-3 strokes over each underarm

• Let the product dry for a few seconds before dressing up

• Apply after shower for better results

• It is suggested to apply once a day

25 AED

10% OffFeatured

Topicrem Mela Unifying Exfoliating Soap Bar 150gm

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Highlights:

Topicrem Mela Unifying Exfoliating Soap Bar 150gm

Discover the transformative power of the Topicrem Mela Unifying Exfoliating Soap Bar 150g (5.29 oz), a luxurious skincare essential designed to elevate your daily cleansing routine. This exquisite soap bar caters to those seeking a harmonious complexion, addressing concerns of uneven skin tone and rough texture. With its rich, creamy lather and delicate fragrance, it envelops your senses in a soothing embrace, turning every wash into a moment of indulgence.

Thanks to its carefully curated formula, this soap bar offers both immediate and long-term benefits, leaving your skin feeling soft, smooth, and visibly more radiant. Enriched with the natural exfoliating prowess of almond shell powder, it gently buffs away dead skin cells, revealing a fresher, more luminous surface beneath. Meanwhile, the inclusion of glycerin ensures that your skin remains hydrated and supple, warding off dryness and discomfort. Additionally, the presence of niacinamide in the formulation helps to unify and brighten your complexion over time, enhancing your skin’s natural glow. As you lather up with this exceptional soap, you’ll experience a sense of rejuvenation and confidence, knowing that your skin is being cared for with the utmost attention to detail.

45 AED

13% OffFeatured

Skin Doctor Whitening Hand Cream 100gm

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Highlights:

Skin Doctor Whitening Hand Cream 100gm

Moisturizes, brightens and helps prevent and protect chapped or cracked skin.

Treat you hands and help soften cuticles with this deeply nourishing restorative cream that hydrates to help guard against daily environmental stresses.

How to use:

Squeeze the clean hands and gently massage in until fully absorbed. Apply regularly for best results.

35 AED

32% OffFeatured

Clovate Tea Tree Oil Skin 15ml

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Highlights:

Clovate Tea Tree Oil Skin 15ml

Our Clovate Tea Tree Oil For Blemish-Prone is a powerful natural oil that is well-known for its anti-inflammatory effects. It helps to relieve irritated and painful skin, and may also help to reduce redness and swelling.

This natural oil is a great solution for those with acne-prone or irritated skin. The anti-inflammatory properties of tea tree oil can help to reduce redness and inflammation, while also providing relief for painful and irritated skin.

Directions: First, clean your face well and rinse with warm water. Then, wet a piece of cotton with warm water and add 4 to 5 drops of Clovate Tea Tree Oil to it. Gently wipe the cotton on the affected areas or pimples. Leave the oil on your skin overnight for the best results.

65 AED

13% OffFeatured

Fruit Of The Wokali 130ml Water Resistant Sunscreen Cream SPF60 Fast Absorption

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Highlights:

Fruit Of The Wokali 130ml Water Resistant Sunscreen Cream SPF60 Fast Absorption

Product type: High protection face and body sunscreen, water-resistant anti-aging sunscreen, economical sunblock with fast absorption and light texture.

Technical specifications:

Brand: Fruit of the Wokali.
Line: Professional Care.
Protection factor: SPF 60 / PA+++ (Advanced broad spectrum protection against UVA and UVB rays).
Special properties: Waterproof formula , high quality and anti-aging action .
Texture: Light emulsion that absorbs quickly.
Net contents: 130 ml (Generous family size).

Features and Benefits

Advanced Broad Spectrum Protection (SPF 60 PA+++): Offers a high-quality shield that effectively blocks 98% of solar radiation. Its PA+++ certification guarantees maximum defense against UVA rays (responsible for dark spots and wrinkles) and UVB rays (which cause sunburn and redness).
Active Shield Against Premature Aging: Enriched with antioxidant components that neutralize free radicals generated by sun exposure and environmental pollution. Prevents loss of elasticity, the appearance of fine lines, and photoaging, keeping your skin young and healthy.
Highly Water-Resistant Formula: Developed to maintain its active protection level even during outdoor activities, workouts, or days at the beach and pool. Its protective film resists sweat and water without washing off or losing effectiveness easily.
Fast Absorption and Lightweight Feel: Breaks away from the heavy texture of traditional sunscreens. Its fluid consistency melts into the skin instantly upon application, leaving a fresh, comfortable, and silky finish without a greasy or sticky texture, or the annoying “ghost effect” or white cast.
Professional Moisturizing and Nourishing Care: In addition to protecting, it infuses a balanced dose of hydration that conditions the skin barrier. It prevents dehydration and flaking caused by sun exposure, leaving skin smooth and soft all day long.
Suitable for Face and Body: Its noble and dermatologically oriented formula is light enough to be used as a base before daily makeup on the face, and extremely efficient for spreading on large areas such as arms, shoulders and legs.
Maximized 130ml Presentation: It positions itself as a leading option in the economical personal care category by offering a much larger volume than standard sunscreens (which are usually 50ml), guaranteeing long-lasting performance and a smart investment for the whole family.

Usage tip: Apply a generous amount to your face and body at least 20 minutes before sun exposure. For optimal and continuous protection, reapply every 2 hours, or immediately after excessive sweating, swimming, or toweling off.

35 AED

GIFT SET

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9% OffFeatured

Conditioner, Hair Care

Cantu Grapeseed Leave In Conditioner 340gm

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Highlights:

Cantu Grapeseed Leave In Conditioner 340gm

Cantu Grapeseed Leave In Conditioner is a lightweight and moisturizing conditioner specifically formulated for curly, frizzy and textured hair. This leave-in conditioner contains high-quality grapeseed oil, known for its nourishing and revitalizing properties.

The leave-in conditioner provides intense moisture and nourishes the hair without weighing it down. It helps reduce frizz, detangles the hair and adds softness. Your curls will be defined, soft and easy to comb.

The Cantu Grapeseed Leave In Conditioner can be used on damp or dry hair. Take a small amount of the conditioner in your palms, distribute it evenly throughout your hair and style your curls as desired. You can also use the conditioner to refresh your curls by spraying it on dry hair and gently scrunching it into the curls.

The lightweight formula of the leave-in conditioner absorbs quickly and leaves no sticky residue. It protects hair from environmental damage and gives it a healthy shine. Your hair will be moisturized, protected and strengthened.

Get the Cantu Grapeseed Leave In Conditioner and pamper your hair with moisture and care. Enjoy defined and healthy curls that look beautiful all day long!

50 AED

Shaving Gel, Skin Care

Perfect Glow Clarifying Shower Gel 1000ml

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Highlights:

Perfect Glow Clarifying Shower Gel 1000ml

Perfect Glow Carrot Shower Gel The Exfoliating, Clarifying & Purifying Shower Gel lightens skin tone and gently erases dead cells. Enriched with carrot extracts, having important properties; it gently cleanses the skin, eliminates dead cells and restores the radiance of the face and body. Results: The skin is plumped, rehydrated and regains its luminosity. This exfoliating shower gel helps reduce dark spots as well as complexion imperfections. Used on the face or on the body, this cleansing prepares the skin and is an essential base to refine its skin texture and reveal its beauty.

40 AED

22% OffFeatured

White Now Super Whitening Serum

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Highlights:

White Now Super Whitening Serum.

White now Serum triple action made with natural extracts of lemon and apricot seeds to help restore a luminous complexion, firm and smooth. It exfoliates and purify your skin eliminating dead cells, giving you that radiance and healthy looking skin tone.

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

35 AED

18% OffFeatured

Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

Bar Soap, Skin Care, Tubes

Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

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Highlights:

Fair and White Gold Satin Exfoliating Regenerating & Softening Soap 200g

This sparkling and gentle exfoliating bar soap delicately removes dead surface skin as it regenerates dull skin back to its soft and silky texture.

45 AED

14% OffFeatured

Vaseline Hair Tonic & Scalp Conditioner 100ml

Conditioner, Hair Care, Hair Scalp Treatment, Personal Care

Vaseline Hair Tonic & Scalp Conditioner 200ml

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Highlights:

Vaseline Hair Tonic & Scalp Conditioner 200ml

Replace natural oils in your hair & scalp

Leaves your hair easy to comb

It fights dry hair, dry scalp and loose dandruff

30 AED

13% OffFeatured

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

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Highlights:

Jergens Softening Musk Skin Moisturizer with Vitamin E 400ml

HELPS TO HYDRATE DRY SKIN – Jergens Softening Musk Dry Skin Moisturizer softens and moisturises dry skin for more visibly radiant looking skin. LASTING FRAGRANCE MOISTURIZER – With Musk essence for a beautiful long lasting fragrance HELPS TO REPAIR DRY SKIN – Jergens Dry Skin Moisturizer helps to restore skin’s luminosity and visibly improve skin’s appearance and texture. BEST FOR NORMAL TO DRY SKIN – Absorbs into skin for long-lasting hydration. FORMULATED WITH HYDRATING INGREDIENTS – Combined with Jergens unique HYDRALUCENCE blend, our Dry Skin Moisturizer features enriching Vitamin E to leave skin luminous

Highlights

Jergens Softening Musk Moisturizer helps you reveal deeply luminous, visibly softer skin.
This unique formula contains an illuminating HYDRALUCENCE blend, as well as Musk essence and enriching Vitamin E. Replenishes for visibly softer skin.
Smooth on daily to indulge in moisturized skin every day.

35 AED

14% OffFeatured

Make Up, Make Up Remover

Pastil Flower Make Up Remover 225ml

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Highlights:

Pastil Flower Make Up Remover 225ml

Apply with fingertips or cotton pad. Remove with cotton pad, toner or water. Skin compatibility, dermatologically and ophthalmologically approved.

30 AED

13% OffFeatured

Clovate Eucalyptus Beauty Bar 200gm

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Highlights:

Clovate Eucalyptus Beauty Bar 200gm

Revitalize your skin and keep it hydrated and clean with our Clovate Eucalyptus Beauty Bar. This refreshing beauty bar has a gentle scent and is suitable for everyday use. It is especially effective in soothing dry or sensitive skin. Its light and creamy lather effectively cleanses your skin without disrupting its natural pH balance, which is essential for maintaining healthy skin. With glycerin as one of its main ingredients, this beauty bar also helps to moisturize your skin, leaving it soft, smooth, and comfortable.

Directions: cleanse your skin with warm water and gently massage the beauty bar into a lather. Rinse your skin thoroughly and dry it off.

Ingredients: Glycerin, Saponified Coconut, Palm and/or Palm Kernel, Eucalyptus Oil, Clove Leaves Extract, Vegetable

65 AED

14% OffFeatured

Insta White Egg Yolk & Vitamin C Clarifying Oil 60ml

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Highlights:

Insta White Egg Yolk & Vitamin C Clarifying Oil 60ml

Enhance your skin with Insta White Clarifying Body Oil with Egg Yolk. Enriched with BioTeck active ingredients and egg yolk, this oil provides effective clarifying action while intensely nourishing the skin. Its lightweight formula absorbs quickly, leaving your skin soft, radiant, and delicately scented. Ideal for daily use, it helps even out skin tone and provides radiance and hydration. Its compact 60ml size makes it perfect for your beauty routines at home or on the go.

30 AED

25% OffFeatured