Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Pro Lab Ceramide + Centella Barrier Repair Body Wash 1000ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

Pro Lab Alpha Arbutin + Niacinamide Brightening Lotion is a targeted skincare formula designed to help fade dark spots, even out skin tone, and restore a healthy, radiant glow while keeping the skin well-hydrated and smooth.

KEY BENEFITS

• Helps fade dark spots and discoloration
• Promotes brighter, more even-looking skin
• Strengthens the skin barrier and improves hydration
• Smooths texture and supports healthy glow
• Suitable for daily full-body use

145 AED

3% OffFeatured

Lotion, Skin Care

Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Skin Tone Corrector Alpha Arbutin + Niacinamide Brightening Lotion 500ml

KEY BENEFITS

145 AED

3% OffFeatured

Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Kojic Dipalmitate + HA Skin Whitening Body Lotion 500ml

Pro Lab Kojic Dipalmitate + Hyaluronic Acid Body Lotion is a brightening and hydrating formula designed to improve uneven skin tone, fade dark patches, and leave the skin soft, smooth, and radiant.

KEY BENEFITS

• Helps fade dark spots and uneven skin tone
• Promotes brighter, more radiant-looking skin
• Provides deep, long-lasting hydration
• Improves skin smoothness and texture
• Suitable for daily body care

145 AED

3% OffFeatured

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Pro Lab Skin Barrier Ceramide Body Lotion is a deeply nourishing moisturizer designed to strengthen the skin barrier, lock in hydration, and protect against dryness, irritation, and damage caused by harsh skincare products.

KEY BENEFITS

• Strengthens and repairs the skin barrier
• Locks in moisture for long-lasting hydration
• Helps calm dryness, itching, and irritation
• Improves softness, smoothness, and elasticity
• Supports recovery from harsh or overused skincare products

145 AED

3% OffFeatured

Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Snail Mucin +Retinol Advanced Renewal Body Lotion 500ml

Body lotion for rough, dull, and uneven skin. Helps smooth texture, fade dark areas, and give your skin a cleaner, more refined look with consistent use.

Benefits

Smooths rough, uneven skin texture
Helps reduce appearance of dark areas (knuckles, knees, elbows)
Improves overall skin clarity and tone
Supports long-term skin renewal, not just surface hydration

145 AED

3% OffFeatured

Shower Gel, Skin Care

Mabel Radiance Radiant Glow Body Wash 800ml

Rated 0 out of 5

(0)

Highlights:

Mabel Radiance Radiant Glow Body Wash 800ml

145 AED

4% OffFeatured

Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion 500ml

The Mabel Radiance Ultra Glow & Nourishing Brightening Body Lotion (500ml) is a premium, vegan-friendly daily moisturizer designed to deliver intense hydration while gently brightening the skin. Formulated to tackle dullness, it leaves the skin barrier healthy, succulent, and visibly radiant.

Key Highlights

Primary Function: Deeply moisturizes, repairs the skin barrier, and enhances your natural glow.
Core Ingredients: Powered by Niacinamide, Alpha Arbutin, Licorice Extract, and Hyaluronic Acid.
Skin Type: Vegan, cruelty-free, paraben-free, and suitable for all skin

115 AED

4% OffFeatured

Mabel Radiance Advanced Brightening & Radiance Glow Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Herit 24K Gold Beauty Cream 30gm

Elevate your skincare routine with Herit 24K Gold Beauty Cream, a luxurious and transformative treatment designed to infuse your skin with the opulence of pure gold. Combining the timeless allure of 24K gold with cutting-edge skincare technology, this cream delivers unparalleled radiance, rejuvenation, and hydration for a truly luminous complexion.

How to Use:

Apply Herit 24K Gold Beauty Cream twice daily, in the morning and evening. After cleansing and toning, gently massage a small amount onto your face and neck using upward circular motions until fully absorbed. For best results, use in conjunction with other Herit skincare products.

115 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Herit 24K Gold Beauty Cream 30gm

Rated 0 out of 5

(0)

Highlights:

Herit 24K Gold Beauty Cream 30gm

How to Use:

25 AED

15% OffFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Celimax Retinal Shot Tightening Booster 15ml

Rated 0 out of 5

(0)

Highlights:

Celimax Retinal Shot Tightening Booster 15ml

Revitalize tired, aging skin with the Celimax Retinal Shot Tightening Booster—a high-performance Korean skincare innovation designed to visibly reduce wrinkles, firm skin, and refine texture. Infused with 0.1% retinal (a potent, advanced form of Vitamin A), 1% panthenol, and 3% MATRIXYL 3000, this night-time booster is crafted to deliver transformative anti-aging benefits with every drop.

What sets this product apart is its A-Shot technology, containing 20,250 micro-sized particles called spicules—ultrafine components 16 times smaller than the average pore. These spicules mimic the effect of microneedling by creating micro-channels on the skin’s surface, allowing powerful actives to penetrate deeply for accelerated results.

Perfect for targeting fine lines, wrinkles, sagging, or enlarged pores, this intensive booster absorbs quickly and leaves skin feeling bouncy, hydrated, and firm—with a signature tingle that signals active delivery at work.

Key Benefits:

Reduces the appearance of wrinkles and fine lines
Enhances skin elasticity and firmness
Tightens and minimizes the look of pores
Strengthens the skin barrier and smooths uneven texture
Promotes a youthful, glowing complexion

85 AED

LATEST PRODUCTS

View All

11% Off

Creams, Skin Care

Diamond White Lightening Cream 250ml

Rated 0 out of 5

(0)

Highlights:

Diamond White Lightening Cream 250ml

Diamond White super-treating beauty Cream is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

40 AED

14% OffFeatured

Shower Gel, Skin Care

Ujooba Strawberry Exfoliating Body Wash 500ml

Rated 0 out of 5

(0)

Highlights:

Ujooba Strawberry Exfoliating Body Wash 500ml

Refresh your skin with the sweet scent of strawberries using Ujooba’s Exfoliating Body Wash. Infused with 100% natural exfoliants and strawberry extracts, this body wash provides a rejuvenating cleanse, gently removing dead skin cells and impurities while leaving your skin soft and smooth.

The natural antioxidants in strawberries also help protect your skin from environmental stressors, ensuring it stays fresh and glowing. Suitable for all skin types, this body wash delivers a delightful fragrance and an effective exfoliation experience.

Key Features:

Contains 100% natural exfoliants
Enriched with strawberry extracts for a revitalizing cleanse
Helps protect the skin from environmental stressors
Leaves skin soft, smooth, and glowing
Ideal for all skin types

How to Use:
Apply a generous amount of body wash onto wet skin. Massage gently over the body in circular motions, then rinse thoroughly with water. Use daily for refreshed, glowing skin.

30 AED

11% OffFeatured

Makari Naturalle Intense Extreme Glow Rejuvenating Complexion Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Makari Naturalle Intense Extreme Glow Rejuvenating Complexion Soap 200gm

Give your skin the glow it deserves with the Glow Rejuvenating Complexion Soap. Enriched with Shea Butter and Vitamins C & E, wash impurities away while fading hyperpigmentation and dark spots.

Recommended for dry to normal skin types
-Use morning and night.
-Massage gently in circular motions and rinse.
-Follow with Toning Serum

80 AED

17% OffFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Fatima Beauty Whitening Cream

Rated 0 out of 5

(0)

Highlights:

Fatima Beauty Whitening Cream

Reveal a brighter, smoother, and more radiant complexion with Fatima Beauty Whitening Cream. Enriched with fruit extracts, SPF 30, and Lycopene, this lightweight daily cream helps nourish the skin while protecting it from harmful UV rays. Its moisturizing formula helps improve skin texture, leaving your skin feeling soft, refreshed, and healthy-looking.

Perfect for everyday use, Fatima Beauty Whitening Cream is suitable for those looking to maintain an even-looking complexion while keeping their skin hydrated and protected throughout the day.

Key Benefits

Helps brighten the appearance of dull skin
Moisturizes and softens the skin
Enriched with nourishing fruit extracts
Contains Lycopene, a powerful antioxidant that helps protect the skin
SPF 30 helps protect against harmful UVA and UVB rays
Lightweight, non-greasy formula for daily use
Suitable for all skin types

How to Use

Cleanse and dry your face before application. Apply a small amount evenly to the face and neck, gently massaging until fully absorbed. For best results, use every morning and reapply sunscreen as needed during prolonged sun exposure.

Product Details

25 AED

20% OffFeatured

Yoko Gold Coffee Salt Scrub 280g

Rated 0 out of 5

(0)

Highlights:

Yoko Gold Coffee Salt Scrub 280g.

Spa salt scrub, coffee formula, comes with many vitamins and skin foods that will make your skin beautiful, smooth, and soft. Mix with coffee grounds. Helps remove dirt from the skin. Exfoliate old skin cells to make your skin beautiful, radiant, and look healthy from skin scrubbing that stimulates blood circulation. In addition, we do not forget to add vitamin E. and olive oil for moisture after scrubbing.

Coffee grounds have excellent skin exfoliating properties.

Licorice Extract helps brighten the skin.

Collagen nourishes the skin to be smooth, bright and delays premature aging.

Vitamin E helps restore and nourish the skin to be smooth. And delays premature aging.

Vitamin B3 helps remove old skin cells, the cause of dark skin. Make your skin radiant. soft and moisturized

How to use: Pour enough salt onto your palm. Scrub onto wet skin all over the body in circular motion. Leave it on for about 3 minutes, then rinse off and shower with soap as usual.

20 AED

17% OffFeatured

Lady Diana Enriched Formula Rough & Dry Hand Balm 50ml

Rated 0 out of 5

(0)

Highlights:

Lady Diana Enriched Formula Rough & Dry Hand Balm 50ml

Lady Diana Hand Balm for Rough and very Dry Skin is a medicated solution for beautiful and balanced skin with natural ingredients.

25 AED

10% OffFeatured

Baby Powders, Kids & Baby Care, Powders, Skin Care

Sebamed Baby Powder 400gm

Rated 0 out of 5

(0)

Highlights:

Sebamed Baby Powder 400gm

Sebamed’s Baby Power is a great way to keep your child fresh-smelling and relaxed. With its all-natural ingredients, you won’t have to worry about irritation or other adverse reactions on your baby’s skin. In fact, the Sebamed Baby Powder is tested dermatologically to ensure child health and safety. Powders especially prevent diaper rash plus its olive oil ingredient helps soothe dry skin.

45 AED

5% OffFeatured

Hair Oil, Oils & Moisturizer, Skin Care, Hair Care

Now Foods Solutions Tranquil Rose Massage Oil 237ml

Rated 0 out of 5

(0)

Highlights:

Now Foods Solutions Tranquil Rose Massage Oil 237ml

Condition: Skin in need of a soothing massage and a body moisturizer that helps rejuvenate mature, dry or sensitive skin.

Solution: Tranquil Rose Massage Oil is infused with the powerful antioxidant benefits of Vitamin E to help protect skin from the environment. Jojoba oil nourishes skin and delivers balanced moisture while almond and apricot oils soften and moisturize the skin.

The aromatherapy benefits of rose provides a soft, soothing effect while nourishing the skin with a wide array of natural nutrients to comfort the body and mind. Rose hip seed oil rejuvenates the skin, minimizes the appearance of minor imperfections, and keeps skin cells hydrated.

95 AED

13% OffFeatured

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

35% OffFeatured

Body Butter Radiant Vitamin C plus kojic Acid All Over Glow Bath Soap

Rated 0 out of 5

(0)

Highlights:

Body Butter Radiant Vitamin C plus kojic Acid All Over Glow Bath Soap

Give your skin a daily dose of radiance with the Clini-Tone Body Butter Radiant Vitamin C Glow Bath Soap. Infused with Vitamin C and deep-moisturizing body butter, this luxurious bath soap works to brighten dull skin, boost glow, and promote an even, healthy complexion. It gently cleanses without stripping the skin, leaving it soft, nourished, and beautifully refreshed after every bath.

This glow-boosting formula helps improve skin texture, fade dullness, and protect the skin from environmental damage—revealing a smoother, brighter, more youthful look with consistent use.

Key Benefits

Brightens & Evens Skin Tone – Vitamin C helps reduce dullness and promote a more radiant complexion
Glow Boosting – Enhances skin’s natural glow for a fresher, healthier look
Ultra-Moisturizing – Body butter deeply nourishes the skin to prevent dryness
Gentle & Creamy Lather – Cleanses the skin without stripping its natural moisture
Fights Free Radicals – Helps protect the skin from darkening and environmental stress
Soft, Supple Finish – Leaves the skin feeling smooth, silky, and hydrate

65 AED

PRODUCTS ON SALES

View All

20% OffFeatured

Face Cream, Skin Care, Spot Corrector

Ambar Beauty Cream Medium

Rated 0 out of 5

(0)

Highlights:

Ambar Beauty Cream Medium

Boost hydration, nourishment & revitalize damaged skin
Diminishes impurities, dark circles, spots, blemishes & freckles
Improves firmness & eliminates pollution from the skin
Protects the skin from harmful sun’s rays & combats free radicals
Fixes dullness to provide skin a radiant moisturized look

20 AED

10% OffFeatured

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Rated 0 out of 5

(0)

Highlights:

Fruit of the Wokali Nourishing Body Scrub with Avocado Extract and Sweet Cream 600gm

Fruit of the Wokali – Avocado Natural Sherbet Scrub (Avocado and Sweet Cream Body Scrub)

Product type: Nourishing body scrub / Polishing and natural shine treatment

Key ingredients:

Avocado Extract: A rich source of essential fatty acids and vitamins that deeply nourish and restore the skin’s lipid barrier.
Natural Sugar: Acts as a medium-gentle physical exfoliating agent that polishes away dead skin without causing micro-lesions.
Vitamin C and Strawberry Hydration: Provides brightening and antioxidant properties that revitalize skin tone and add “juicy” hydration.
Sweet Cream: Provides a “sorbet” texture that facilitates gliding and leaves a silky finish.

Main benefits:

Reveals Radiant Skin: Effectively removes dry, dull skin cells, allowing new, luminous skin to emerge.
Hydration Balance: Unlike other exfoliants, this one nourishes while cleansing, preventing the skin from feeling tight after use.
Boost to Circulation: The mechanical action of sugar crystals helps to stimulate superficial blood flow, promoting cell regeneration.
Soft and Smooth Skin: Transforms rough areas (such as elbows, knees and heels) into velvety surfaces instantly.
Antioxidant and Illuminating Action: Thanks to Vitamin C and fruit extracts, it helps to combat the tired appearance of the skin, restoring its youthful glow.

45 AED

14% OffFeatured

Precious Skin Alpha Arbutin 3 Plus Bar Soap Whitening Skin 80gm

Rated 0 out of 5

(0)

Highlights:

Precious Skin Alpha Arbutin 3 Plus Bar Soap Whitening Skin 80gm

Description: The Alpha Arbutin 3plus Bar Soap contains active ingredients that help lighten and purify the skin. It has a rich formula that reduces pigmentation and dark spots, giving the skin a natural glow. Use it daily for smoother, clearer, and revitalized skin.

Benefits:

Contains Alpha Arbutin that helps lighten the skin and reduce pigmentation.
Purifies the skin and removes dark spots.
Evens out skin tone and gives a natural glow.
Enhances skin elasticity and smoothness.
Suitable for all skin types.

How to Use:

Wet your skin with water, then apply the soap to your skin.
Gently massage the soap to create a rich lather.
Rinse thoroughly with water.
Use daily for the best results.

30 AED

8% OffFeatured

Stay Young Face and Body Cream 200gm

Rated 0 out of 5

(0)

Highlights:

Stay Young Face and Body Cream, 200gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

55 AED

10% OffFeatured

Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

Rated 0 out of 5

(0)

Highlights:

Alatar Batana Oil Naturally Thick and Healthy Shampoo 500ml

45 AED

20% OffFeatured

Face Wash, Scrubs, Skin Care

Botanical Facial Scrub 150ml

Rated 0 out of 5

(0)

Highlights:

Botanical Facial Scrub 150ml

The Botanical Facial Scrub contains a blend of exfoliating and astringent natural ingredients that work together to reveal softer, brighter, flawless-looking skin. 99.9% of the plant-based ingredients are certified organic.

The scrub works like microdermabrasion, gently sloughing away dead skin cells, removing impurities and unclogging pores. This helps to keep spots and blackheads at bay, leaving a smooth, glowing, youthful complexion.

**Walnut shell powder and sugar maple extract gently polish away flaky dead skin.

**Natural clay and vitamins B and C help to rejuvenate, refine and smooth the complexion.

**Peppermint, tea tree, lemon and lime refresh the skin, reducing excess oil and minimising pores.

**Natural fruit enzymes penetrate pores to clear away impurities without causing irritation.

How to Use

Moisten the skin, then massage in a circular motion feeling the grains, rinse off with warm water. moisturise with FACIAL MILK.

Caution: Avoid eye contact; discontinue if sign of irritation occurs. External use only.

Ingredients

Aqua (Water), Glycerin (Vegetable Glycerine), Glycerol Monostearate, Sorbitol (Fruits) Extract, Carbomer, Natural Betaine, Portulaca Oleracea (Leaf) Extract, Niacinamide (Vitamin B5), Juglans regia (Walnut) Shell Powder, Camellia Sinensis (Leaf) Extract, Bambusa Vulgaris (Bamboo) Extract, Aloe Barbadensis Leaf Extract, Sodium Ascorbyl Phosphate (Vitamin C), Castor Oil, Bentonite (Natural Clay), Phenoxyethanol, Peppermint (Mentha Piperita) Essential Oil, Tea Tree ( Melaleuca Alternifolia) Essential Oil, Lemon (Citrus Limon) Essential Oil, Acer Saccharinum (Sugar Maple) Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Hibiscus Sabdariffa Flower Extract.

160 AED

12% OffFeatured

Fair & White Original Ultra Moisturizing Cream For Body 400ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Original Ultra Moisturizing Cream For Body 400ml

The Ultra Moisturizing Cream rich and creamy moisturises dry and dehydrated skin. Its formula contains sea Collagen to reinforce its anti-drying action. Delicately perfumed, this skin care helps your skin to recover softness and suppleness.

75 AED

11% OffFeatured

Xtreme Collection Strawberry Facial Scrub 500ml

Rated 0 out of 5

(0)

Highlights:

Xtreme Collection Strawberry Facial Scrub 500ml

Removes dead skin cell, opens blocked pores, hydrates and softens the skin. For all skin types.

How to use

Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean wafer.

40 AED

13% OffFeatured

Hair Gel & Spray, Hair Care

Aphogee Gloss Therapy Polisher Spray 177ml

Rated 0 out of 5

(0)

Highlights:

Aphogee Gloss Therapy Polisher Spray 177ml

This amazing polish smoothes the hair surface to detangle and repair split ends while protecting hair from UV damage

65 AED

13% OffFeatured

Creams, Moisturizers, Tubes, Skin Care

Fair & White Miss White Skin Brightening Face Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Fair & White Miss White Skin Brightening Face Cream 50ml

Miss White Formula – Infused with natural ingredients, Our skin brightening cream is gentle on your skin while delivering powerful results. This advanced formula is designed to help fade dark spots, and hyperpigmentation, revealing a more radiant and even complexion.

Brighten Even Skin Tone – Don’t miss your skincare routine with our Active Beauty Cream for Face and unlock the secret to a more luminous complexion. This rich velvety fading cream visibly promotes a more beautiful, brighter, unified complexion. Say goodbye to dullness and unevenness.

65 AED

140 AED

17% OffFeatured

Rated 0 out of 5

(0)

Highlights:

Yong Chin Collagen Serum Cream Body Desserts 250gm

Deeply moisturizing body cream enriched with Collagen for a firmer skin.

YC Collagen Body Serum Cream is carefully designed with a rich blend of collagen serum and essential vitamins, offering an indulgent experience that leaves your skin feeling remarkably smooth and deeply revitalized. Collagen, the star ingredient in this cream, plays a pivotal role in maintaining skin elasticity and effectively combats wrinkles, while promoting firmer, unflabby, radiant, and clear skin.
Key Benefits:
1. Silky Smooth Skin: YC Collagen Body Serum Cream imparts a silky-smooth texture, creating a luxurious feeling on your skin.
2. Collagen Enriched: Collagen, the primary component of this cream, enhances skin elasticity, reduces wrinkles, and leaves your skin firmer and more radiant.
3. Vitamin Infusion: The added vitamins further nourish and enhance your skin’s overall health and clarity.
Elevate your skincare routine with YC Collagen Body Serum Cream for a smoother, firmer, and more radiant complexion. Experience the transformative benefits of collagen and essential vitamins for your skin’s optimal well-being.

40 AED

17% OffFeatured